MBA Marketing Assignments Sample
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<strong>MBA</strong> MARKETING<br />
ASSIGNMENTS<br />
SAMPLE
SPORT MARKETING<br />
Sports marketing as a business function refers to the concept of<br />
demand for sports products and services, the concept of satisfaction<br />
and demand, the concept of sporting goods, the concept of exchange,<br />
the concept of sports market and the concept of marketers. As a<br />
business function, there is a systematic approach to the function of the<br />
set goal, with the identification and anticipation of demand, definition<br />
and satisfaction of demand for sports products and services. And as a<br />
scientific discipline, it studies the procedures and activities that enable<br />
the highest degree of efficiency of marketing application in the given<br />
circumstances, using scientifically recognized and elaborated methods<br />
and principles for the purpose of advancing and developing the activity<br />
in question. Sport, given its social and economic role and its great<br />
publicity, is extremely suitable for economic activities. Therefore, sports<br />
enthusiasm has wide-ranging possibilities of application for animation,<br />
in different ways, by the masses of people. The development of a range<br />
of activities, which are in any way related to sport or sport, as well as to<br />
improving the conditions and lifestyle of people, favored the active<br />
participation of an increasing number of people in sports activities as<br />
active or passive participants. Thus the market was created as the first<br />
precondition for any kind of entrepreneurship. Growth in<br />
entrepreneurship was also contributed by the growing demand for<br />
sports and sporting goods. Sports programs are related to activities<br />
such as the production and sale of sports equipment, clothing,<br />
footwear and food items, tourism and various other service activities<br />
consumed by the masses of people. And it provides a great opportunity<br />
for earning. In the modern world, certain areas of sport are economic<br />
activities that not only provide the opportunity to earn, but can also<br />
generate large business ventures with high earnings. We come to see<br />
that the profit is higher, it is a more profitable investment. Profitability<br />
is therefore the driving force behind the motive of entrepreneurship in<br />
sport, whose products and programs, as well as every other, are valued<br />
by the market.<br />
In 1980, B. J. Mullin recognized, for the first time, a series of features of<br />
sports products that affect the marketing process. B. J. Mullin (1980)<br />
argues that sport has advanced from a form of institution that is simply<br />
administrative to the form of organization that requires leadership. By<br />
making that distinction, B. J. Mullin emphasized that sport reached its
level of development where the task of a sports manager is<br />
to actively seek ways to expand the fundamentals of the<br />
organization's revenue. On the one hand, the manager is in<br />
charge of retaining a status in a sports organization, and on<br />
the other hand, the manager is responsible for evaluating<br />
and evaluating trends to influence the survival of the<br />
organization and its success.<br />
Operational sports marketing deals with sport marketing<br />
and consists of research, analysis, planning, implementation<br />
and control. The environmental analysis collects the most<br />
important data about the sport environment and analyzes<br />
them to understand the sport market and the key success<br />
factors better. Planning can then take place to set goals,<br />
develop strategies to accomplish these goals, and consider<br />
actions for successful implementation and control of<br />
marketing efforts. Collecting data is achieved through a<br />
review of sports marketing aimed at systematically<br />
observing all key parts of the sport environment: macro -<br />
environment, customers, competitors, markets and<br />
organizations. In order to look at the company's position<br />
with a balanced appraisal of relative strengths and<br />
weaknesses and market opportunities and threats, a SWOT<br />
analysis should be conducted for the purpose of organizing<br />
the data. That is why a sports marketing manager should<br />
have a clear idea of what factors would lead to successful<br />
action. Sponsorship is considered the fastest growing form<br />
of promotional marketing sphere in the world. Although<br />
sponsorship is increasingly popular and increasingly used as<br />
a form of marketing, there are still many companies that<br />
are skeptical because they do not know what sponsorship<br />
offers and what it is. Sponsorship is an invested marketing<br />
effort whose main goal is to connect the organization to<br />
the public. <strong>Marketing</strong> experts are convinced that by regular,<br />
well-designed and organized sponsorship, they can increase<br />
sales and enhance the community of events happening in it.<br />
Of all forms of marketing, sponsorship is most popular in<br />
the public. Some of the sponsoring goals are: increasing<br />
sales; creating and increasing awareness of the company<br />
and / or product / brand; building a company and / or<br />
product image; bringing a targeted market. Personal<br />
advertising has some similar characteristics as sponsorship
and is usually related to it for that reason, but it is not as<br />
close to what the public thinks of it. For personal<br />
advertising, the company pays to a person through financial<br />
or material benefits so that in return, she will get it to use,<br />
promote, or support her products. (Beech & Chadwick,<br />
2007).<br />
Sport will become a professional and commercial exercise,<br />
gradually turning into a "show business". The training will<br />
continue to be training, but much will depend on the<br />
upgrading of sports equipment. There are four phenomena<br />
that can be seen (Bernstein, 2015). Expectations that can be<br />
expected from sports: 1. The psychological phenomenon of<br />
sport - sports will become more attractive in mass form.<br />
Certain phenomena that already exist in sports will further<br />
boost the emotional connection of sports with supporters.<br />
There is a great opportunity to expand the destruction of<br />
the basic ethical principles of sport. 2. The social<br />
phenomenon of sport - sports will become even more social<br />
communities, which will be dealt with by all generations, at<br />
all levels, from recreational, amateur and professional.<br />
Everyone will have more and more participation in the sport<br />
in any way. It will always be a great opportunity for young<br />
people to find their way of life, either as athletes or as<br />
workers. Sports will open the largest number of new jobs. 3.<br />
The economic phenomenon of sport - the economic aspect<br />
of sport continues to grow, which can seriously jeopardize<br />
the main mission of sport, or generally its purpose of<br />
existence and action. Profit could become the benchmark<br />
for success measurement. Even basic sports laws and sports<br />
laws could be disabled by business laws. 4. Political Sports<br />
Phenomena - It is assumed that sport will be more and<br />
more influenced by politics, whether through the political<br />
image of an individual or a political group. The reason is<br />
that different political groups will feed on his image. In this<br />
paper, the football club Real Madrid is being handled,<br />
because in today's world it represents what all other sports<br />
organizations are trying to do. The first introduced<br />
technology in the daily lives of its athletes and sports<br />
organizations, and has recently signed a contract with<br />
Microsoft, which has become their strategic technology<br />
partner. Microsoft will change with Cloud technology the
way football plays in Real Madrid, trains, looks and enjoys<br />
football that will be presented. The brand of Real Madrid is<br />
one of the most respected and valued globally, and its own<br />
licensing becomes the basis of the marketing strategy,<br />
alongside all the other (distribution, products and licenses,<br />
new technologies, sponsorship, image utilization,<br />
advertising and international marketing) sports products of<br />
this great Spanish club. In support of this, the astonishing<br />
increase in marketing revenues that took place from 2001<br />
to 2006 was achieved, so it was a marketing gain in 2001,<br />
amounted to EUR 38.6 million, while only five years later it<br />
amounted to EUR 116 million. Thanks to the extraordinary<br />
efforts and work of the General <strong>Marketing</strong> Administration<br />
and the targeted marketing strategy, such an increase in<br />
revenue has occurred. The basis of the marketing strategy<br />
is to use the sports market segmentation and the<br />
identification of sports goods, services and resources<br />
owned by Real Madrid. The <strong>Marketing</strong> Directive made it a<br />
club of a kind of pioneer because they first started creating<br />
trade routes as if they were distribution channels, which<br />
reduced the image of the player and the club itself. In<br />
addition, the club has developed sales channels (catalogs,<br />
TV, internet). Other revenues include the sale of products<br />
related to "Real Madrid" in club shops, communications<br />
such as mobile telephony and the internet, and also<br />
worldwide tours (Asia, USA, Oceania) also serve to conquer<br />
new markets<br />
References<br />
Chadwick, S. & Beech, J. (2007) The <strong>Marketing</strong> of Sport, New<br />
Jersey: Financial Times Management.<br />
Mullen, B. J. (1980) Sport Management, Massachusetts:<br />
University of Massachusetts.<br />
Bernstein, G (2015) The Principles of Sport <strong>Marketing</strong>.<br />
Urbana: Sagamore Publishing.