Appendix - Hubert Burda Media

PRESS INFORMATION
Europe’s leading Digital Conference
01. - 02. November, 2011
Jaffa Port I Tel Aviv I Israel

Content
Press material & contact
About DLD Tel Aviv
Press release
Facts & figures
Appendix:
1. Extracts from Burda Culture
2. Program
3. Factbook
DLD Tel Aviv 2011

Press material
We provide press releases, information, pictures and videos through various
channels.
Free photos:
www.flickr.com/photos/hubertburdamedia
Videos:
www.dld-conference.com/videos
www.youtube.com/hubertburdamedia
We keep you up to date through the following channels:
Burda News
www.burda-news.de
www.dld-conference.com
Facebook
www.facebook.com/hubertburdamedia
www.facebook.com/dldconference
Twitter
www.twitter.com/burda_news
www.twitter.com/dldconference
Contact
Michael A. Pries | Corporate Communications
Mobile +49 151 2122 5950 | Email michael.pries@burda.com
DLD Tel Aviv 2011

About DLD Tel Aviv
Since 2005, Hubert Burda Media has hosted the international conference DLD
(Digital, Life, Design), chaired by Israeli high-tech entrepreneur Yossi Vardi and
publisher Hubert Burda. DLD lives and evolves through a global network and serves
as a platform to share experiences, discuss ideas, or simply get inspired and learn
from visionary thinkers and doers. Previous speakers at DLD events were, for example
Mark Zuckerberg (Facebook), Eric Schmidt (Google), Ai Weiwei, Chad Hurley
(YouTube) and Andrew Mason (Groupon). DLD is a major hub for innovation topics
revolving around how digitalization is changing our society, our lives, the way we
interact and do business.
Following conferences in Munich and events in Palo Alto, New York, London, Rio de
Janeiro and Beijing, a DLD conference will be held in Tel Aviv for the first time. Israel is
one of the world's leading 'digital nations' and is therefore also an extremely
interesting business location for German companies. Among the approximately 800
participants of DLD conference are therefore more than 100 thought leaders,
business people, investors and scientists from Germany.
The DLD summit topics will focus on digital markets and new technologies, education
and science. Around 50 speakers are expected, including Yandex founder Arkady
Volozh, Grammy winners Steve Greenberg and Miri Ben-Ari, Nobel prize winner in
chemistry Daniel Shechtman, Publicis chairman Jean-Yves Naouri, the technology
entrepreneur Rafi Gidron, neuroscientist Amiram Grinvald and the civil rights activist
Stav Shaffir, as well as the DLD chairman Hubert Burda and Burda's CEO, Paul-
Bernhard Kallen. Additional events hosted by companies such as Google, Amazon,
Twitter or Facebook, for example, will also form part of the DLD Tel Aviv Festival.
DLD Tel Aviv 2011

Press release
DLD Tel Aviv 2011
DLD goes Israel
Tel Aviv to host international innovation conference from 1 to 2 November 2011
The leading European digital conference 'Digital Life Design' is becoming even more
international. Following conferences in Munich and events in Palo Alto, New York,
London, Rio de Janeiro and Beijing, a DLD conference will be held in Tel Aviv for the first
time. In the course of the DLD Tel Aviv Festival from 1 to 2 November 2011, chaired by
Israeli high-tech entrepreneur Yossi Vardi and publisher Hubert Burda, thought leaders,
business people, investors and scientists will meet in Jaffa Port to discuss digital
innovations and their impact on society and markets.
Israel is one of the world's leading 'digital nations'. The Tel Aviv region focuses on
developments for the international high-tech and internet markets, it is therefore also an
extremely interesting business location for German companies. DLD founders Steffi
Czerny and Marcel Reichart comment: 'Israel has all the organisational characteristics
of a knowledge society. The 'digital innovation hub' Israel's major influence reaches as
far as Silicon Valley, which the country enjoys close links to a great number of talented
newcomers and the founding of companies. We are looking forward to some exciting
intercultural exchange on issues that are going to drive and shape our future.'
The DLD summit topics will focus on digital markets and new technologies, education
and science. Around 800 participants and 50 speakers are expected, including Yandex
founder Arkady Volozh, Grammy winners Steve Greenberg and Miri Ben-Ari, Nobel prize
winner in chemistry Daniel Shechtman, Publicis chairman Jean-Yves Naouri, the
technology entrepreneur Rafi Gidron, neuroscientist Amiram Grinvald and the civil rights
activist Stav Shaffir, as well as the DLD chairman Hubert Burda and Burda's CEO, Paul-
Bernhard Kallen. Additional events hosted by companies such as Google, Amazon,
Twitter or Facebook, for example, will also form part of the DLD Tel Aviv Festival. Yossi
Vardi: 'For me, DLD Tel Aviv Festival is a place where you meet friends in a thrilling
atmosphere with many elements of information but also fun.' A German delegation
with over 100 representatives will take part in the conference, afterwards visiting the
country's cultural highlights.
Ever since its foundation, DLD has enjoyed close links with Israel. These were established
in 2000, when the Ben Gurion University's Hubert Burda Center for Innovative
Communications organised the forerunner conference 'Cool People in the Hot Desert',
building a bridge between leading online-based start-up companies in Israel and
Germany. This event sparked the idea of creating an international platform for digital

topics, realised in 2005 with the first DLD conference, chaired by Yossi Vardi and Hubert
Burda. At the same time, the DLD has evolved into a place to meet for a new, globally-
oriented generation. Each year, the event is also attended by more than 100 guests
from Israel.
The DLD Tel Aviv is realised in cooperation with Oscar 4B, and is supported by the
following partners: The Marker, the Israel Export & International Cooperation Institute,
the Manufacturers Association of Israel, Jaffa Port, IBM, GameIS, the Academic College
of Tel Aviv-Yaffo, Cloud, Google, igda Israel, leumi, BSPOTBROADCASTING, orange,
amazon web services, sixt and GARAGEGEEKS.
See www.dldtelaviv.com for further information.
Additional information:
Nikolaus von der Decken Michael A. Pries
Company Spokesperson, Hubert Burda Media Media Relations DLD
Tel.:+49 89 9250-3422 Mobile: +49 151 2122 59 50
Mail: nikolaus.decken@burda.com Mail: michael.pries@burda.com
DLD Tel Aviv 2011

Facts & Figures about the high-tech-location Israel
• There are more Israeli companies traded on the NASDAQ than any other
country - other than the U.S.
• At 4.7% of GDP, Israel has the highest rate of Research & Development
investment in the world.
• Israel has the world’s highest rate of research and development investment as
a percentage of GDP (4.7%) and is among the world’s leaders in numbers of
patents issued. (Source: OECD and Israel Central Bureau of Statistics /2009)
• Israeli companies that have become well-known around the world include
CheckPoint, Teva Pharmaceuticals, Comverse, ECI Telecom, Keter Plastic,
Iscar, Netafim, Amdocs, Orbotech and many others.
• Israel is among the countries with the best cooperation between industry and
Academia (Place 7) (Source: IMD World Competitiveness Yearbook /2009)
• Foreign Direct Investment has grown from $600 million in 1993 to $10.5 billion in
2008.
• Special inventions from Israel a.o.:
- ZIP compression technology
- Technology for the AOL Instant Messenger ICQ
- Voice-Mail (Comverse)
- IP Telephony
Source:
DLD Tel Aviv 2011
http://www.investinisrael.gov.il/NR/rdonlyres/6D563EAF-0AC6-4973-998B-
DD48AA29A112/0/IIIbrochureEN.pdf