ACU AUG-18 3rd DRAFT_08-08-2018
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TRUCKING<br />
on skills and the company.<br />
For some, driving on the road with<br />
the big rig is a daily adventure with<br />
a mission.<br />
“It's empowering. Every day is an<br />
adventure and I continue to learn<br />
on each trip I make,” an American<br />
truck female truck driver said.<br />
For companies who rely on trucks<br />
to transport their products, it<br />
doesn't matter whether it's a<br />
woman or a man behind the wheel.<br />
Delivering the goods on time to<br />
their destination ultimately<br />
matters.<br />
DUMMY<br />
Most girls grew up with Barbie and its image instills how a grownup<br />
woman should look like. And then there's “Clare” – the truck<br />
driver doll hoping to inspire girls to be different when they grow up.<br />
The plush doll was created and produced by HABA USA for the<br />
Women In Trucking Association, Inc. (WIT) in a bid to inspire more<br />
young girls to consider becoming truck drivers.<br />
Clare stands 12” tall and features an official Women in Trucking cap<br />
atop a wind-blown blond head of hair. This driven young lady also<br />
comes with an “I Heart Trucking” tee, red collar shirt, jeans, and boots. Her package shares the story<br />
of her journey into the driver's seat of her very own <strong>18</strong>-wheeler by attending the National<br />
Transportation Center in Indianapolis, IN.<br />
The doll is the brainchild of Ellen Voie, founder and CEO of Women In Trucking, a nonprofit group<br />
that encourages the employment of women in the trucking industry. The release of this somewhat<br />
non-traditional new toy couldn't be more in line with the current political climate of female<br />
empowerment.<br />
Breaking stereotypes:<br />
Meet Clare, the truck driver doll<br />
“The launch of this doll is a long-time dream come true for me,” says Voie. “The world is wide open for<br />
girls today and I'm thrilled to be providing a toy that tells them that whatever they want to be is just<br />
great – whether that's a teacher or an ad exec or a professional driver.”<br />
This spunky trekker will also star in this summer's “I HEART Trucking” Photo Contest, themed “Clare's<br />
First Road Trip!”. Professional drivers across the country will be submitting photos from the road,<br />
featuring Clare, and the winners will be recognized at WIT's Accelerate! Conference & Expo<br />
November 12-14 in Dallas, Texas and be featured in Redefining the Road, WIT's official magazine.
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