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Online marketing Inspiration -www.return2sender.ie

Digital Marketing Inspiration Are you looking for some digital marketing inspo? Well look no further! Here is a list of all the new and exciting things we’re taking inspiration from here at R2S this week! http://www.return2sender.ie/services/

Digital Marketing Inspiration
Are you looking for some digital marketing inspo? Well look no further! Here is a list of all the new

and exciting things we’re taking inspiration from here at R2S this week!


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you looking for some digital <strong>marketing</strong> inspo? Well look no further!<br />

Are<br />

is a list of all the new and exciting things we’re taking inspiration<br />

Here<br />

1. Microsoft and Mobile on the Rise<br />

the buzz that surrounded the first<br />

Following<br />

Go store in Seattle, Microsoft have<br />

Amazon<br />

they are developing a new<br />

revealed<br />

that will eliminate cash<strong>ie</strong>rs and<br />

technology<br />

lines. This technology will provide<br />

check-out<br />

supermarkets and retail outlets<br />

traditional<br />

opportunity to compete with the<br />

the<br />

Amazon Go. It is bel<strong>ie</strong>ved that<br />

futuristic<br />

are considering using their new<br />

Microsoft<br />

on smartphones at the POS.<br />

technology<br />

the use of mobile devices increasing in<br />

With<br />

digital <strong>marketing</strong> is more<br />

popularity,<br />

than ever before. Interested?<br />

important<br />

out the full story<br />

Check<br />

2. Old Brand, New Ideas<br />

first federally licensed distillery in eastern<br />

The<br />

Ole Smoky Distillery, inspired us here<br />

Tennessee,<br />

R2S with their most recent digital <strong>marketing</strong><br />

at<br />

The whiskey brand used Facebook to<br />

campaign.<br />

21-34 year olds during a two month<br />

reach<br />

from November-January 2018. The<br />

campaign<br />

promoted their Ole Smoky Moonshine<br />

distillery<br />

the best way to start a party. Using mobile-<br />

as<br />

videos and photo ads to demonstrate how<br />

first<br />

Smoky Moonshine gets the party started,<br />

Ole<br />

exper<strong>ie</strong>nced an incredible 12 point surge in<br />

they<br />

awareness amongst other results. This<br />

brand<br />

may be old, but they’ve definitely given us<br />

brand<br />

new to think about. Read more<br />

something<br />

Dublin 2 Call On : +353 1 4414558<br />

<strong>www</strong>.<strong>return2sender</strong>.<strong>ie</strong><br />

ONLINE<br />

MARKETING<br />

INSPIRATION<br />

from here at R2S this week!<br />

about Ole Smoky Distillery’s success


MOBILE<br />

2018-<br />

INSPIRATION<br />

you’re looking for some great examples<br />

If<br />

mobile <strong>marketing</strong> to get you inspired<br />

of<br />

can bookmark this blog post because<br />

You<br />

is where we will be regularly posting<br />

this<br />

and interesting stuff that has caught<br />

new<br />

eye! our<br />

better way to kick off than to take a<br />

What<br />

at the winner of this years Cannes<br />

look<br />

FACEBOOK,<br />

3.<br />

REALITY<br />

AUGMENTED<br />

again Facebook is inspiring us this<br />

Once<br />

Facebook has added a new A.R ad<br />

week!<br />

to their news feed and Michael Kors<br />

feature<br />

the first brand to give it a go. With a ‘tap to<br />

is<br />

it on’ feature, Facebook users can tap the<br />

try<br />

to try on a pair of Michael Kor’s<br />

ad<br />

using augmented reality. While<br />

sunglasses<br />

type of A.R has been used before by<br />

this<br />

and Bobbi Brown, it is the first time<br />

Sephora<br />

has appeared on Facebook. Facebook’s<br />

it<br />

to use A.R reinforces what we’ve all<br />

decision<br />

thinking, that A.R is the future of<br />

been<br />

<strong>marketing</strong>. Read more about Michael<br />

digital<br />

A.R advertisement<br />

Kor’s<br />

<strong>www</strong>.<strong>return2sender</strong>.<strong>ie</strong><br />

AND MICHAEL KORS.<br />

SCROLL & SCROLL.<br />

you’ve come to the right place.<br />

Mobile Lion 2018.


SEPARATES<br />

WHAT<br />

MARKETING<br />

MOBILE<br />

DIGITAL<br />

FROM<br />

MARKETING?<br />

from our perspective there’s a few<br />

Well,<br />

that make mobile unique and slightly<br />

things<br />

the go mobile. The activity tends to work<br />

On<br />

when people are on the move. An AR<br />

only<br />

hunt like Pokemon go is a good<br />

treasure<br />

of on-the-go mobile<br />

example<br />

The brand exper<strong>ie</strong>nce integrates<br />

Contextual:<br />

repl<strong>ie</strong>s on with the location or context.<br />

or<br />

an NFC enabled p<strong>ie</strong>ce of point of<br />

Tapping<br />

is a good example of that or using your<br />

sale<br />

to play a game on a bus shelter to<br />

phone<br />

a prize.<br />

win<br />

This is often over looked. Your<br />

Personal:<br />

is first and foremost your personal<br />

phone<br />

and if say a brand wants to message<br />

device<br />

or send them a push notification it<br />

someone<br />

to be really personalised, relevant, non<br />

has<br />

The type of display advertising that<br />

spammy.<br />

see on your feed wouldn’t be tolerated<br />

you<br />

a messaging environment ( which kinda<br />

in<br />

why Facebook has thus far failed to<br />

explains<br />

Messenger WhatsApp so far).<br />

monetise<br />

<strong>www</strong>.<strong>return2sender</strong>.<strong>ie</strong><br />

different from say digital <strong>marketing</strong>.

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