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<strong>Affiliate</strong> Program — once affiliates have referred people to their products, merchants use this<br />
particular program to pay for commissions<br />
Commission — the percentage of the total sale to be paid to the affiliate for referring a sale<br />
Cookie — cookies in affiliate marketing are used to assign unique IDs to buyers in order to tag<br />
purchases as being referred by you; they usually have a predetermined lifespan, so that even if<br />
the buyer fails to purchase right away, you can still get credit for the sale (if it takes place <strong>with</strong>in<br />
a certain timeframe, usually 60 days or more)<br />
Customer — the purchaser or end user of the merchant’s products or services<br />
Merchant — also known as a brand or retailer; the creator or owner of the products or services<br />
Referral — credit for a sale or a click that occurs when the affiliate sends traffic to the<br />
merchant’s website<br />
THE MECHANICS OF GETTING<br />
PAID FOR PROMOTING AFFILIATE<br />
PRODUCTS<br />
Understanding how to make money <strong>with</strong> affiliate marketing also means grasping the<br />
technicalities of affiliate marketing itself. But you don’t need to worry about it. This affiliate<br />
marketing guide has all the details to get you started.<br />
It is the merchant’s affiliate program software which manages and runs the actual affiliate<br />
marketing mechanics in the background. Here’s a glimpse of what happens behind the scenes:<br />
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Once an affiliate joins the merchant’s program, a unique ID and a specific URL (to be used when<br />
promoting the product) will be given<br />
The link is included in the affiliate’s subscriber e-mails or blog content, inviting readers to click it to<br />
find out more about the offer<br />
Once the potential buyer decides to visit the merchant’s website and clicks the link, a cookie identifying<br />
the affiliate is automatically placed on the computer he or she is using. This cookie ensures that the<br />
publisher is still credited <strong>with</strong> the referral sale<br />
Upon the completion of the sale process, the merchant checks the sales record for a cookie which<br />
identifies the source of the referral<br />
The affiliate is credited <strong>with</strong> a sale if the merchant finds a cookie <strong>with</strong> an affiliate ID<br />
For the affiliate to see their sales and referral clicks, the merchant makes sure that specific reports are<br />
made available<br />
The merchant is scheduled to pay the affiliate a commission at the end of each payment period