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02_08 Year 19 www.brenntag.com<br />

North America<br />

<strong>New</strong> Personal Care<br />

Applications Lab<br />

El Salvador<br />

30 Years Of<br />

Ongoing Growth<br />

Oil & Gas<br />

Global Contract<br />

For Shell<br />

Refineries<br />

FECC Annual Congress<br />

“Partnership<br />

For Success”<br />

Netherlands<br />

<strong>New</strong> <strong>Distribution</strong> <strong>Center</strong><br />

<strong>In</strong> <strong>Rotterdam</strong>


Published by:<br />

Brenntag Holding GmbH<br />

Hubertus Spethmann (V.i.S.d.P.)<br />

Stinnes-Platz 1<br />

D-45472 Mülheim an der Ruhr<br />

Email: hubertus.spethmann<br />

@brenntag.de<br />

What’s <strong>New</strong><br />

Photo: bisonrallyteam.nl<br />

8<br />

Editor:<br />

Simone Jähnel<br />

Tel.: +49 (0) 208/7828-<br />

7702<br />

Email: simone.jaehnel<br />

@brenntag.de<br />

Brenntag Specialties<br />

uSA opened a<br />

new personal care<br />

laboratory in <strong>New</strong><br />

Jersey.<br />

16<br />

Brenntag Latin<br />

America focuses<br />

on specialty chemicals<br />

and aims to<br />

remain the partner<br />

of choice in the<br />

region.<br />

25<br />

The Brenntag iT<br />

team recently<br />

brought the business<br />

processes in<br />

Switzerland into<br />

top form using the<br />

ARIS platform.<br />

31<br />

Jean-Pierre<br />

Jacobs, Brenntag<br />

sales engineer from<br />

the Netherlands,<br />

put the pedal to<br />

the metal in the<br />

Central Europe<br />

Rally 2008.<br />

What’s <strong>New</strong><br />

Netherlands – <strong>New</strong> Site <strong>In</strong> <strong>Rotterdam</strong> 3<br />

ukraine/Russia – Brenntag Expands Network With Dipol 4<br />

Netherlands – Brenntag Acquires C. N. Schmidt 4<br />

uK/ireland – Albion Supplies Water Purity Chemicals To Scottish Water 5<br />

Belgium/Sweden – Brenntag acquires Yara chemical supply activities 6<br />

FECC Annual Congress – Partnership For Success 7<br />

Slovakia – Brenntag Acquires Chemical <strong>Distribution</strong> Activities Of Centralchem 7<br />

uSA – <strong>New</strong> Personal Care Applications Lab 8<br />

Netherlands – Food Seminar With Gourmet Chef 8<br />

Oil & Gas – Contract To Supply Shell Around The Globe 9<br />

Specialties Europe – <strong>In</strong>terview With Dr. Christian Ohm 10<br />

Companies in Focus<br />

Specialties Europe – Image Project 12<br />

El Salvador – 30 Years Of Ongoing Growth 14<br />

Latin America – Concentrating On Specialties 16<br />

Partners And Products<br />

Norit NV – 1,001 Applications For Activated Carbon 19<br />

Personal Care – Customer Day Dedicated To Naturalness 22<br />

inside<br />

Brazil – Salespersons Of The Year Honored 23<br />

Germany – Brenntag Teams Participate <strong>In</strong> Local Fun Run 23<br />

Spain – Plant Kiosk Closes Technological Gap 24<br />

Switzerland – ARIS Platform Improves Workflow 25<br />

uSA – Leading The Way <strong>In</strong> Customer Service 26<br />

uSA – Brenntag Committed To Safety 27<br />

Belgium – Fire Department Drill With 150 Participants 28<br />

Poland – Brenntag Receives Award From Forbes 28<br />

Poland – Seminar: Getting Down To The Meat Of Things 29<br />

Germany – Emergency Drill At Brenntag GmbH 30<br />

Germany – Safety Training For Professional Drivers 30<br />

Employee Profile – Jean-Pierre Jacobs: Full-Throttle Through Central Europe 31<br />

Puzzle 32<br />

Editorial Partners:<br />

Christoph Wennekers (CvD),<br />

Sebastian Arackal,<br />

VVA Kommunikation Essen<br />

Tel.: +49 (0)201/8 71 26 57<br />

Email: c.wennekers@vva.de<br />

Title image: Official start of operation of the distribution center in <strong>Rotterdam</strong> (from left<br />

to right): Jan Joop Alberts (General Manager Sourcing <strong>In</strong>dustrial Chemicals Europe),<br />

Carl Blomme (Managing Director Brenntag Benelux), Harry van Baarlen (Commercial<br />

Director <strong>In</strong>dustrial Chemicals) and Steve Holland (Chief Executive Brenntag Europe).<br />

Picture desk:<br />

Jens Peters, Frank<br />

Schuberth<br />

VVA Kommunikation Essen<br />

design:<br />

Sonja Komander,<br />

VVA Kommunikation Essen<br />

Publishing House:<br />

VVA Kommunikation Düsseldorf<br />

Photos:<br />

Brenntag (unless otherwise specified)<br />

<strong>Translation</strong>:<br />

<strong>PS</strong> <strong>Translation</strong>, Germersheim<br />

Brenntag together is published in German, English and Spanish with a circulation of 14,700 copies and online on www.brenntag.com.<br />

The Netherlands<br />

<strong>New</strong> <strong>Distribution</strong><br />

<strong>Center</strong> <strong>In</strong> <strong>Rotterdam</strong><br />

On June 13, 2008, Brenntag officially opened a new site in the “Chemiehaven”<br />

port of <strong>Rotterdam</strong>, the Netherlands, in the presence of numerous guests.<br />

“Thanks to the efficient set-up and<br />

the flexibility created through the<br />

connection with the Vopak terminal,<br />

this new site will support the further<br />

development of Brenntag in the Netherlands<br />

in terms of the distribution<br />

of solvents and chemicals as well as<br />

our service and quality for customers<br />

and suppliers,” said Steve Holland,<br />

Chief Executive Brenntag Europe, at<br />

the opening. At the new facility, which<br />

replaces the former location opposite<br />

of the Chemiehaven, Brenntag will<br />

store, handle and distribute a broad<br />

range of bulk and packed solvents<br />

and other products.<br />

The new facility features an ultramodern<br />

area for loading solvents into<br />

trucks. Drums are filled at one of the<br />

drum-filling stations, automatically<br />

palletized and subsequently transported<br />

to a warehouse for storage.<br />

Another warehouse was built to store<br />

packed products. Both warehouses<br />

have a capacity of 6,300 pallets each.<br />

The site also has extensive mixing and<br />

blending facilities and a new office<br />

building. The new facilities comply<br />

with the strictest regulations and gui-<br />

delines regarding safety, health and<br />

environment (SHE). More than 30%<br />

of the total investment was earmarked<br />

for SHE expenditures.<br />

The new site is built on an area of<br />

30,000 m² adjacent to the Vopak terminal,<br />

together with which Brenntag<br />

has developed an innovative and efficient<br />

integration of the new facilities:<br />

Solvents are stored in Brenntag’s<br />

own underground tanks of 50 m³ each<br />

as well as in high-volume tanks of 800<br />

m³ to 1200 m³ at the Vopak site. The<br />

two sites are connected via pipeline,<br />

which allows Brenntag to handle the<br />

products at its own site. “Also other<br />

partners can take advantage of this<br />

cooperation; for example by storing<br />

their products at Vopak and using the<br />

Brenntag facilities for handling and<br />

distribution,” says Carl Blomme, Managing<br />

Director Brenntag Benelux.<br />

Brenntag Nederland B.V., a leading<br />

distributor of chemicals in the Netherlands<br />

with more than 240 employees,<br />

belongs to the Brenntag Group. Royal<br />

Vopak operates more than 76 tank<br />

terminals in 31 countries. The Dutch<br />

company is the international market<br />

Numerous guests joined Brenntag to celebrate the<br />

opening of the new ultra-modern distribution center<br />

in <strong>Rotterdam</strong>.<br />

leader in independent storage and<br />

handling of liquid petroleum products,<br />

chemicals, vegetable oils and<br />

liquid gas.<br />

u<br />

Contact: Marja Kooijman<br />

mjkooijman@brenntag.nl<br />

FACTS ANd FiGuRES<br />

Total area: 30,000 m²<br />

12,600 pallet spaces<br />

4 filling stations for drums and IBC containers<br />

1 filling station for canisters<br />

40 underground double-walled tanks<br />

2 mixing tanks<br />

12 tanks (800 - 1200 m³, connected to Vopak) to store<br />

deliveries from ships (inland and seagoing vessels)<br />

10 km of stainless steel pipeline<br />

4 tank truck filling stations with integrated weighbridge<br />

8 tank truck unloading stations


What’s <strong>New</strong><br />

Brenntag Acquires<br />

Chemical Distributor in<br />

The Netherlands<br />

AMSTERdAM C. N. Schmidt B.V. is focused<br />

on the distribution of specialty<br />

chemicals in the Netherlands and Belgium<br />

and was acquired by Brenntag<br />

in August 2008. Founded in 1921, the<br />

company works primarily in the food,<br />

pharmaceutical, rubber and water<br />

treatment sectors. Carl Blomme, Managing<br />

Director Brenntag in the Benelux,<br />

comments: “Together with C. N.<br />

Schmidt we expand our existing product<br />

portfolio, our services and our<br />

know-how in the specialty chemicals<br />

market. With the joined forces Brenntag<br />

will be the most attractive partner<br />

for customers and suppliers in the<br />

Benelux region.”<br />

Steve Holland, Chief Executive Brenntag<br />

Europe, sees this acquisition as<br />

the ideal complement to Brenntag’s<br />

distribution network in the Benelux<br />

region: “<strong>In</strong> C. N. Schmidt we have<br />

found a strong and experienced distributor<br />

of specialty chemicals. This<br />

acquisition enables us to strengthen<br />

our position in the important Benelux<br />

markets as well as our business in<br />

Europe.”<br />

Contact: Marja Kooijman<br />

MJKooijman@brenntag.nl<br />

The upcoming UEFA Euro 2012 soccer championships<br />

are providing additional stimulus to the Ukrainian<br />

economy: new streets and stadiums (photo: Donezk)<br />

are being built and airports are being expanded.<br />

Dipol’s expertise and distribution capabilities are in<br />

high demand in related industries.<br />

Foto: actionpress<br />

ukraine/Russia<br />

Brenntag Expands<br />

Network With Dipol<br />

Brenntag further expanded its distribution network in the ukraine,<br />

Russia and the Baltic states with the acquisition of dipol Chemical<br />

international inc. in early August 2008.<br />

Steve Holland, Chief Executive Brenntag<br />

Europe, says: “With Dipol Chemical <strong>In</strong>ternational<br />

as our partner, Brenntag<br />

takes a further important step in<br />

strengthening the distribution network<br />

in Central and Eastern Europe. We<br />

would like to extend a warm welcome<br />

to both employees and management of<br />

Dipol.”<br />

Founded as a chemical consulting<br />

company in the US in 1994, Dipol is now<br />

a leading distributor of polymers and<br />

specialty chemicals in the Ukraine, Russia<br />

and the Baltic states and also provides<br />

services in Belarus and Moldavia.<br />

The company posted external sales of<br />

US$ 100 million in 2007. Dipol operates<br />

a well-established distribution network<br />

via offices and warehouses in Kiev, St.<br />

Petersburg, Moscow and Riga and acts<br />

as a distributor for such renowned companies<br />

as Arkema, Clariant, DOW, DSM,<br />

DuPont, Huntsman, <strong>In</strong>eos and <strong>In</strong>eos<br />

Nova. The Kiev site is ISO 9001:2000 certified.<br />

Dipol supplies a variety of industries,<br />

typically as a single-source supplier.<br />

Helmut Struger, Managing Director<br />

Brenntag CEE GmbH, says: “The acquisition<br />

enables Brenntag to enter the market<br />

in the Ukraine and substantially in-<br />

creases our presence in Russia. We see<br />

huge potential in this area and want to<br />

participate in the growth of this region.<br />

Furthermore this cooperation is an<br />

ideal foothold to enhance Brenntag’s<br />

attractiveness for suppliers and customers<br />

in fields such as food, cosmetics,<br />

construction, paint & varnish, automotive<br />

and oil & gas. We are very excited<br />

about this acquisition and we are looking<br />

forward to future development.”<br />

Dipol estimates demand for polymers<br />

in the Ukraine alone at 850,000<br />

tons per year with above-average<br />

growth rates. The majority of specialty<br />

polymers for the booming construction,<br />

automobile, packaging and household<br />

goods industries there are imported,<br />

primarily from Western Europe. The<br />

upcoming UEFA Euro 2012 soccer championships<br />

to be held in the Ukraine and<br />

Poland are additionally stimulating market<br />

demand. These are excellent starting<br />

conditions for the distributor Dipol,<br />

which like Brenntag is well-known<br />

among its suppliers and customers for<br />

outstanding consulting services and<br />

expertise.<br />

u<br />

Further information:<br />

www.dipol.net<br />

FACTS ANd FiGuRES<br />

BRENNTAG CEE<br />

With sales of EUR 680 million in<br />

2007, Brenntag Central and Eastern<br />

Europe (Brenntag CEE) is the leading<br />

chemicals distributor in the region.<br />

Brenntag CEE is established in<br />

14 countries with 1,400 employees.<br />

Brenntag CEE supplies 32,000<br />

customers from 50 locations.<br />

uK/ireland<br />

Albion Supplies Water Purity<br />

Chemicals To Scottish Water<br />

in early May 2008, Albion Chemicals signed a 1.3 million euro<br />

contract with Scottish Water for the storage and supply of water<br />

purity chemicals.<br />

Albion Chemicals installed a dedicated<br />

customer storage facility at its Glasgow<br />

site to provide on-demand delivery<br />

to Scottish Water. Kim Connor,<br />

Quality Manager at Albion Chemicals,<br />

is pleased about the future cooperation:<br />

“We are delighted to be the<br />

supplier of choice for Scottish Water.<br />

Albion remains committed to providing<br />

localized customer service in Scotland<br />

and that is clearly a priority for<br />

Scottish Water.”<br />

Steven Carvel, Commercial Contract<br />

Manager at Scottish Water, comments:<br />

“Albion Chemicals will now be<br />

engaged in our supplier development<br />

program where innovation and efficiencies<br />

are eagerly pursued. Working<br />

effectively together we aim to<br />

provide the best in class value proposition<br />

for all our customers.” Scottish<br />

Water provides high-quality drinking<br />

water to over two million households<br />

across Scotland. Every day the company<br />

supplies 2.3 billion litres of clear,<br />

fresh drinking water and treats nearly<br />

one billion litres of wastewater.<br />

Leading The Way With Comprehensive<br />

Services<br />

The Albion Chemicals Group is the<br />

leading chemicals distributor in the<br />

UK and Ireland and a member of the<br />

The headquarters of<br />

Albion Chemicals in<br />

Glasgow.<br />

Brenntag Group. Albion Chemicals has<br />

more than 850 employees and supplies<br />

18,000 customers from 18 strategically<br />

located sites. The company offers<br />

both industrial and specialty<br />

chemicals as well as an extensive portfolio<br />

of services for a variety of customers<br />

in a diverse range of market<br />

sectors.<br />

It supplies 35% of the total coagulants<br />

and inorganic liquids required<br />

in the water treatment industry, thus<br />

contributing to the safe provision of<br />

water for 80 % of the UK population.<br />

Part of the agreement involves storing<br />

ultra-low bromate sodium hypochlorite,<br />

a new addition to the<br />

already extensive range of water<br />

treatment chemicals stored at the<br />

Glasgow site.<br />

u<br />

Albion Chemicals installed a<br />

dedicated storage tank for water<br />

treatment chemicals to ensure ondemand<br />

delivery for Scottish Water.


Belgium/Sweden<br />

What’s <strong>New</strong><br />

Brenntag acquires Yara<br />

chemical supply activities<br />

in late April, Brenntag acquired the chemical supply activities of Yara inter-<br />

national ASA, Oslo, at the sites in Köping (Sweden) and Tertre (Belgium).<br />

<strong>New</strong> members of<br />

the Brenntag team:<br />

André Detiège and<br />

Evelyne Willaert in<br />

Tertre (upper photo)<br />

and Carl Norell and<br />

Agnetta Ahlkvist in<br />

Köping.<br />

This means Yara fulfills the conditions<br />

imposed by the European Union for<br />

approval of the acquisition of Kemira<br />

GrowHow Oy, a Finnish manufacturer<br />

of fertilizers and industrial chemicals.<br />

Brenntag will take over industrial<br />

sales of ammonium nitrate solution,<br />

aqueous ammonia and weak nitric<br />

acid in Köping as well as ammonium<br />

nitrate solution, aqueous ammonia,<br />

and weak and concentrated nitric acid<br />

in Tertre. These products are used as<br />

raw materials or intermediates in a<br />

variety of chemical applications, including<br />

plastics and fine chemicals.<br />

They are also employed in the manufacture<br />

of non-military explosives and<br />

to reduce nitrogen oxides in power<br />

plants, combustion facilities and the<br />

glass industry.<br />

Brenntag Nordic took over responsibility<br />

for activities in Köping in early<br />

June 2008, while the Tertre site has<br />

belonged to Brenntag NV, Belgium<br />

since July 1. <strong>In</strong> both cases, the purchase<br />

package included the related<br />

loading and distribution facilities. The<br />

new sites are located in the middle of<br />

important industrial countries, allowing<br />

Brenntag to secure significant<br />

markets in the Benelux countries,<br />

France, Germany, Sweden and Northern<br />

Europe.<br />

“With the acquired business Brenntag<br />

Nordic will strengthen its leading<br />

position and become even more<br />

competitive in serving their customers,”<br />

says Michael Pieters, Managing<br />

Director Brenntag Nordic. Pierre<br />

Claeys, Sales and Marketing Manager<br />

<strong>Distribution</strong>, Brenntag NV, comments:<br />

“We supply our customers throughout<br />

Europe via truck and rail and offer<br />

additional interesting synergies with<br />

respect to the existing Brenntag product<br />

portfolio.” Steve Holland, Chief<br />

Executive Brenntag Europe, adds:<br />

“We are proud of the addition of the<br />

activities in Sweden and Belgium to<br />

our international network and look<br />

forward to strengthening and growing<br />

the businesses of our customers<br />

with the unique service Brenntag provides.”<br />

Products For Environmental<br />

Protection<br />

Brenntag is Yara’s distribution partner<br />

for AdBlue, an ultra-pure urea<br />

solution used as a reducing agent in<br />

the Selective Catalytic Reduction<br />

(SCR) technology. As the top international<br />

producer of mineral fertilizers,<br />

technical gases and nitrogen oxide<br />

products, Yara helps provide food for<br />

the growing world population.<br />

The industrial product portfolio<br />

includes environmental protection<br />

agents to safeguard air and water<br />

purity and products to ensure food<br />

quality. The tremendous diversity<br />

and ongoing knowledge exchange<br />

of the company’s workforce of more<br />

than 8,000 employees worldwide<br />

make Yara a leading performer in its<br />

industry.<br />

u<br />

Contact: Michael Pieters<br />

michael.pieters@brenntag-nordic.com<br />

Pierre Claeys<br />

pierre.claeys@brenntag.be<br />

FECC Annual Congress in Hungary<br />

“Partnership For Success”<br />

300 members of the European Association<br />

of Chemical distributors (FECC)<br />

gathered at the annual congress in Budapest<br />

in early June 2008, this year with<br />

the theme “Partnership for Success.”<br />

The participants from Western and<br />

Eastern Europe, the US, Mexico, Brazil,<br />

<strong>In</strong>dia, China and South Africa discussed<br />

the role of partnerships and<br />

cooperations between chemical distributors,<br />

their suppliers and customers<br />

in improving the supply chain.<br />

Otto Linher, representative from<br />

the EU Commission, reported on the<br />

current guidelines of the REACH <strong>In</strong>itiative<br />

regarding “only representatives”<br />

(ORs). ORs are companies or<br />

individuals that pre-register or register<br />

chemicals on behalf of non-EU<br />

manufacturers. Because non-EU manufacturers<br />

without a subsidiary in the<br />

European Union are legally forbidden<br />

from registering their chemicals under<br />

REACH, they are allowed to appoint<br />

an exclusive representative<br />

(“OR”) for this purpose if they want<br />

to continue to export to the EU. <strong>In</strong><br />

addition to REACH, talks at the con-<br />

gress addressed such important issues<br />

as the increasing importance of<br />

private equity investors in the chemicals<br />

industry and developing the<br />

markets of Eastern Europe, especially<br />

Russia. Steve Holland, member of the<br />

Executive Board of Brenntag Holding<br />

GmbH and head of European business,<br />

touched on the opportunities<br />

for the industry in these regions, stating:<br />

“Companies that invest in their<br />

employees, in infrastructure and in<br />

the international standard for health,<br />

safety and the environment can<br />

achieve sustainable growth in the<br />

countries of Central and Eastern Europe.”<br />

He used the success story of<br />

Brenntag CEE (Central and Eastern<br />

Europe) to illustrate his informed and<br />

detailed lecture.<br />

The number of FECC members has<br />

been continuously increasing for<br />

years and currently comprises all of<br />

Western Europe as well as Hungary<br />

and the Czech Republic. Numerous<br />

national associations and companies<br />

from Eastern and Southeastern Europe<br />

are applying for membership,<br />

which was one of the reasons for selecting<br />

Budapest as the venue for this<br />

year’s event.<br />

During meeting breaks and the<br />

gala dinner in particular, countless<br />

experiences, strategies and of course<br />

business cards were exchanged,<br />

making this year’s FECC Congress<br />

the ideal networking event for all<br />

those involved.<br />

u<br />

Further information:<br />

www.fecc.org<br />

Brenntag Acquires Chemical <strong>Distribution</strong> Activities Of Centralchem<br />

SLOVAKiA On January 9, 2008, two<br />

years of purchase negotiations between<br />

Brenntag and Centralchem were<br />

successfully concluded. As part of the<br />

purchase agreement, Brenntag will<br />

take over one of Centralchem’s two<br />

chemical distribution units in Slovakia.<br />

The company will retain the other division,<br />

the distribution of laboratory<br />

chemicals, under its original name and<br />

continue these activities in an agreedupon<br />

volume.<br />

Rudolf Bezák, Managing Director<br />

of Brenntag SK, says: “This acquisition<br />

means a long-range strengthening of<br />

Brenntag’s position in the Slovakian<br />

market. It also brings with it an increase<br />

in sales, an increase in internal<br />

operating profit and a significant<br />

growth in production.”<br />

Centralchem started distributing<br />

chemical products in the central Slovakian<br />

market in 1995 – about the<br />

same time as Brenntag. Centralchem<br />

originally operated as a sales channel<br />

for the products of its parent company,<br />

Detox. On the basis of these<br />

products, in particular organochlorides/chlorinated<br />

hydrocarbons, the<br />

company was quickly able to supply<br />

an extensive, practically exhaustive<br />

range of chemical raw materials. By<br />

gradually adding new raw materials<br />

to its product lines and massively expanding<br />

its sales area, the company<br />

established itself as a distributor of<br />

chemical products throughout Slovakia.<br />

Centralchem opened a branch<br />

office in Bratislava in 2003.<br />

As part of the agreement, Brenntag<br />

in Slovakia also took over three employees<br />

who were a major factor in the<br />

success of the company. Rudolf Bezák<br />

adds: “Within just a few months of the<br />

acquisition, it was evident that we<br />

made absolutely the right decision.<br />

The results look promising and initial<br />

synergies are being established.”<br />

Further information:<br />

www.brenntag-cee.com<br />

Centralchem’s site in Bratislava<br />

<strong>In</strong> his talk, Steve<br />

Holland described<br />

opportunities for<br />

growth for chemical<br />

distributors in<br />

Central and Eastern<br />

Europe as well as<br />

Russia.<br />

Foto: FECC


What’s <strong>New</strong><br />

North America<br />

<strong>New</strong> Personal Care Applications Lab<br />

<strong>In</strong> the new personal<br />

care applications<br />

laboratory (from left to<br />

right): Kailas Patel<br />

(chemist), Michele<br />

Margherita (Personal<br />

Care Marketing<br />

Director), Karl Gordon<br />

(Manager Technical<br />

Services) and Christina<br />

Morgan (Research and<br />

Development,<br />

Formulations)<br />

Brenntag Specialties inc. (BSi) is<br />

pleased to announce the opening of<br />

the new personal care applications<br />

lab at its headquarters in South Plainfield,<br />

<strong>New</strong> Jersey.<br />

“Personal Care is a focus market for<br />

us, as more and more customers are<br />

reducing in-house lab capabilities,”<br />

says Michele Margherita, Brenntag<br />

North America Personal Care Marketing<br />

Director. “We believe we can grow<br />

profitably by investing resources of<br />

value to our customers.”<br />

Future projects for the new applications<br />

lab will include improving customer<br />

formulations and creating additional<br />

prototypes for specific customers.<br />

The lab will also test new<br />

formulas, including lip balms, sunscreens,<br />

foundations and pressed<br />

powders. <strong>New</strong> ingredients will be incorporated<br />

as BSI’s product line expands.<br />

Exceptional Formulation Skills<br />

Karl Gordon, Manager Technical Services,<br />

will oversee this new facility in<br />

addition to the existing color and analytical<br />

laboratories, also on site. <strong>New</strong><br />

chemist Christina Morgan, Personal<br />

Care Applications Specialist, brings<br />

with her more than ten years of hair<br />

and skin care formulation experience<br />

and has exceptional skills and knowledge<br />

in creating prototype formulas<br />

and customer formulation solutions.<br />

The Netherlands<br />

Food Seminar With Gourmet Chef<br />

The Food division in the Netherlands<br />

has teamed up with renowned and<br />

innovative dutch celebrity chef Ron<br />

Blaauw.<br />

Brenntag is the leading supplier of<br />

food additives in the Netherlands. Ron<br />

Blaauw runs a two-Michelin-star restaurant<br />

near Amsterdam. Frank Haven,<br />

Managing Director of Brenntag Specialties<br />

in the Netherlands, is very pleased<br />

with the new cooperation, commenting:<br />

“Ron Blaauw, being so innovative<br />

in his work, fits perfectly with our strategy<br />

and way of thinking. We are proud<br />

to be working with him and are certain<br />

it will help to bring the Brenntag customer<br />

event up to the next level.” <strong>In</strong><br />

October, Ron Blaauw took part in the<br />

Brenntag workshop at the Higher Agricultural<br />

School (HAS) in Den Bosch<br />

(Netherlands), discussing innovative<br />

food concepts with customers from the<br />

food industry and preparing a selection<br />

of delicious dishes.<br />

BSI has been supplying the cosmetics<br />

industry with high-quality<br />

inorganic pigments and minerals for<br />

more than 30 years. The services of<br />

the company include modifying material<br />

characteristics through different<br />

types of surface treatment. “This<br />

allows us to enhance the reactivity<br />

and adhesion of the treated pigments<br />

and materials or to provide other important<br />

characteristics from the domain<br />

of surface chemistry,” explains<br />

Thomas Grunstra, BSI Director Marketing<br />

Personal Care. Pigments and<br />

minerals most frequently used in the<br />

cosmetics industry include iron oxides,<br />

ultramarine blues, manganese<br />

violets, chrome hydrate, chrome oxide<br />

greens, talc, colloidal kaolin,<br />

sericite, mica, bentonite, titanium<br />

dioxide and zinc oxide. These raw<br />

substrates are further enhanced to<br />

improve skin feel, texture, adhesion,<br />

dispersibility and water repellency.<br />

BSI Technical Services operates a total<br />

of three labs focused on quality control<br />

and applications chemistry, and performing<br />

services such as quality assurance,<br />

product inspection, testing, identification,<br />

traceability and recommendations<br />

for correcting and improving processes.<br />

The 8-member team consists of<br />

two managers, three chemists, two sample<br />

room clerks and one administrative<br />

secretary .<br />

The analytical laboratory is the most<br />

Brenntag believes that there is significant<br />

potential for growth in food<br />

additives within the Dutch hotel & catering<br />

industry.<br />

<strong>In</strong>novative <strong>In</strong>gredients<br />

Culinary professionals are looking further<br />

for innovative ingredients and are<br />

beginning to see the world of opportunities<br />

that lies ahead. Ron Blaauw for<br />

instance was searching for a quality<br />

sweetener with an improved taste for<br />

extensive of the three labs and performs<br />

the broadest range of tasks. It is responsible<br />

for the quantitative and qualitative<br />

analysis of all incoming materials. This<br />

lab also provides product support for<br />

sales and marketing and ensures that<br />

product quality meets specifications.<br />

The analytical lab also performs testing<br />

and certification procedures on selected<br />

USP/FCC products that are marketed<br />

under the BSI private labeling program.<br />

The color lab has been utilized for<br />

many years to support the industrial pigments<br />

business, including, but not limited<br />

to ultramarine blue and iron oxides.<br />

The recent addition of Sun Chemical’s<br />

organic and pearlescent pigments for<br />

the <strong>In</strong>dustrial Market, and BASF’s pearlescent<br />

pigments for the Personal Care<br />

Market, will generate significant activity<br />

in this area. The color lab has also been<br />

expanded to include the evaluation and<br />

development of new and competitive<br />

colors for cosmetics applications, enabling<br />

us to develop lab blends to match<br />

existing customer’s shades.<br />

u<br />

Contact: Michele Margherita,<br />

Thomas Grunstra,<br />

mmargherita@brenntag.com,<br />

tgrunstra@brenntag.com<br />

Further information:<br />

www.brenntagspecialties.com<br />

use in his beverages and desserts. Brenntag<br />

experts suggested their product<br />

Sucralose, which turned out to be the<br />

perfect fit. The professional chef was<br />

also impressed with the binding agent<br />

Methocel (HPMC), which is used to stabilize<br />

food preparations. Willem van<br />

Dam, Business Manager Life Sciences,<br />

is convinced that both sides benefit<br />

from this partnership: “At Brenntag we<br />

are extremely good at finding solutions<br />

for specific food requirements. For example,<br />

we know how to thicken an oil<br />

dressing and how to make a mousse<br />

that keeps its texture and stability. However,<br />

we are not professional chefs and<br />

Brenntag Supplies Shell With SulfrZol® 54 Sulphiding Agent<br />

BRENNTAG OiL & GAS signed in May<br />

Photo: Shell<br />

2008 a global contract to supply Shell<br />

with SulfrZol® 54, a sulphiding agent<br />

used in the fuel company’s refineries.<br />

Shell has been using SulfrZol® 54, a<br />

di-t-butyl polysulphide chemical, for<br />

catalyst pre-sulphiding at various European<br />

sites since 2004. Examples of<br />

successful projects include refineries<br />

in Stanlow (UK), Pernis (the Netherlands)<br />

and Godorf (Germany). As part<br />

of the agreement, Brenntag Oil & Gas<br />

supplies a total of 30 Shell refineries<br />

worldwide, of which 10 are based in<br />

Europe. This makes Brenntag one of<br />

the leading distributors in the market<br />

of sulphiding chemicals.<br />

Baijan Azimzadeh, Product Manager<br />

at Brenntag Oil & Gas Europe, was assisted in closing the agreement<br />

by Will Bridges from Brenntag subsidiary Coastal Chemical in the US<br />

and by the Lubrizol Corporation, manufacturer of SulfrZol®. Together<br />

they convinced Shell that catalyst pre-sulphiding using SulfrZol® 54<br />

has a number of safety advantages. SulfrZol® fulfills stringent environmental<br />

standards and saves both costs and energy. With its high<br />

flash point of 100ºC, the product is safe and easy to handle. No special<br />

measures are required with respect to production, packaging,<br />

transportation, storage or clothing. Moreover, SulfrZol® 54 does not<br />

have an unpleasant odor.<br />

Brenntag is the official distributor and service provider on behalf of<br />

Lubrizol. “The numerous visits, projects and promotions around<br />

SulfrZol® are finally paying off,” says Azimzadeh. “When I started in<br />

my position, the product was hardly recognized in the market. Both<br />

clients and catalyst manufacturers were very skeptical and tended to<br />

go with traditional sulphiding products, such as DMDS (di-methyl<br />

di-sulphide). Fortunately, Shell has now recognized the safety advantages<br />

of SulfrZol® 54.” Brenntag Oil & Gas anticipates that many other<br />

refinery operators will follow Shell’s example.<br />

Contact: Baijan Azimzadeh<br />

bazimzadeh@brenntagoilandgas.com<br />

therefore Ron Blaauw creates culinary<br />

solutions for our customers. This is<br />

where our relationship with Ron Blaauw<br />

is so helpful.”<br />

u<br />

Contact: Willem van Dam<br />

wvandam@brenntag.nl<br />

Further information:<br />

www.ronblaauw.nl/english<br />

The Shell refinery in<br />

Port Arthur, USA<br />

Front row, from left to right:<br />

Ron Blaauw (celebrity chef and<br />

owner of the 2-Michelin-star<br />

restaurant of the same name),<br />

Frank Haven (Managing<br />

Director of Brenntag Specialties<br />

in the Netherlands) and Willem<br />

van Dam (Business Manager Life<br />

Sciences (Food, Feed & Pharma)<br />

in the Netherlands). Back row,<br />

from left to right: Dietmar and<br />

Joris (cooks at Ron Blaauw’s<br />

restaurant), Stephan Paul (sales<br />

engineer at Brenntag) and<br />

Menno Post (sous-chef at the<br />

restaurant)


10 What’s <strong>New</strong> 11<br />

Brenntag Specialties in Europe<br />

“Our employees are the key<br />

to our success”<br />

Since June 2008, dr. Christian Ohm has been Marketing director of Brenntag Specialties<br />

in Europe. He talks to together about how he sees his new role and what he deems to be<br />

important for ensuring the long-term success of Brenntag in the specialties market.<br />

What are your impressions of<br />

Brenntag after your first few<br />

months?<br />

I was very impressed by the sheer variety<br />

of Brenntag’s international specialties<br />

business and, needless to say,<br />

by the people who are so committed<br />

to the success of the company. <strong>In</strong> addition<br />

to this, I see Brenntag as a very<br />

dynamic business that has the potential<br />

for significant future growth. <strong>In</strong><br />

short: my first impressions and experiences<br />

have been extremely stimulating<br />

and positive.<br />

And how do you rate the company’s<br />

prospects in the specialties business?<br />

I think that we are already well positioned<br />

on the international market.<br />

We have noted that our suppliers and<br />

customers are gearing their activities<br />

more and more towards the European<br />

or even the global market. Above all,<br />

I see significant potential in helping to<br />

drive forward the development of their<br />

business, by ensuring that Brenntag is<br />

iN PROFiLE: dR. CHRiSTiAN OHM<br />

a flexible and highly competent partner.<br />

is this also how Brenntag is seen on<br />

the market?<br />

Not quite, in my view. <strong>In</strong> Europe, Brenntag<br />

is seen above all as a major player<br />

in the distribution of industrial<br />

chemicals. The fact that Brenntag is<br />

now also the European number one in<br />

specialty chemicals is not yet known<br />

throughout the market. However, we<br />

are working hard to rectify this.<br />

Can you give a few examples of how<br />

you are going about this?<br />

By ensuring that Brenntag is seen as a<br />

partner that genuinely adds value to<br />

the supply chain, and by actively increasing<br />

the awareness of our range<br />

of products and services.<br />

Suppliers and customers essentially<br />

expect the same things from us:<br />

They want access to the market knowledge<br />

and expertise of our technical<br />

specialists and expect us to enhance<br />

their credibility and competitive edge<br />

Dr. Christian Ohm was born in Leverkusen-Opladen, Germany, in 1955. <strong>In</strong><br />

1981, he graduated from the University of Bonn with a degree in<br />

chemistry, followed by a doctorate in organic chemistry three years later.<br />

Dr. Ohm began his career at Bayer in Leverkusen in 1984, where he<br />

headed the Polymer Development laboratory in the Rubber division. <strong>In</strong><br />

1991, he moved to Bayer subsidiary Polysar Rubber Corporation in Sarnia<br />

(Canada), where he was department head in the area of Research &<br />

Development. <strong>In</strong> 1994, Dr. Ohm returned to Leverkusen to assume a<br />

managerial position in the area of Rubber Marketing. <strong>In</strong> 1996, he took<br />

responsibility for the regional coordination of North America/Mexico for<br />

Bayer AG. Having been appointed head of Marketing & Sales for<br />

“<strong>In</strong>organic Basic Chemicals” in 2000, he took over as manager of the entire IBC area the following year.<br />

Since June 2008, he has been Marketing Director of European Specialties at Brenntag.<br />

Christian Ohm is married and has three children.<br />

by offering a range of innovative products<br />

and services, backed-up by a<br />

world-class logistics network. For<br />

Brenntag, being competitive means<br />

providing not just the right price, but<br />

the right overall service package. I<br />

have every confidence that this approach<br />

will enable us to extend our<br />

leading position within the European<br />

specialty chemicals market even further<br />

in the future.<br />

I am also very enthusiastic about our<br />

new image brochures for Personal<br />

Care, Food, Pharma and ACES. We will<br />

be using the core messages and motifs<br />

of these brochures for our international<br />

trade fair activities, which in turn will<br />

help hone the profile of our company.<br />

is “distributor” still an accurate<br />

description of what Brenntag does?<br />

Not really. I see the term “distributor”<br />

as being too narrow a description of<br />

the wide range of services we provide<br />

in the specialties business. <strong>In</strong> actual<br />

fact, we are a very important link in<br />

the value chain, involved in all stages<br />

from new product development,<br />

through logistics, consulting and active<br />

support, all the way to final<br />

processing.<br />

does the creation of the new<br />

Marketing director position signify<br />

a major structural change within the<br />

company?<br />

No, I would be more inclined to say<br />

that it signifies a new departure and<br />

an increased focus on further developing<br />

this growth business. As I mentioned<br />

earlier, Brenntag also aims to<br />

continue enhancing its profile – both<br />

internally and externally – as a European<br />

company in the field of specialty<br />

chemicals. <strong>In</strong> this way, we can lay the<br />

foundations for achieving our goal: to<br />

outpace market growth in Europe. <strong>In</strong><br />

this regard, the creation of the new<br />

position of Marketing Director of European<br />

Specialties is a clear indication<br />

of where the company wishes to go.<br />

You mentioned honing the company’s<br />

profile on the European<br />

specialties market. is the organizational<br />

structure suitable for this?<br />

<strong>In</strong> my opinion, the structure has proved<br />

its worth but still has much potential<br />

to develop further. <strong>In</strong> the specialties<br />

area, the national organizations can<br />

turn to “European” colleagues – EBDMs<br />

(European Business Development Managers)<br />

and EMMs (European Marketing<br />

Managers) – for support in the increasing<br />

pan-European nature of their business.<br />

The EBDMs or EMMs of the eight<br />

specialty segments – Food, Pharma,<br />

ACES, Personal Care, Feed, Polymers,<br />

Cleaning and Water Treatment – preside<br />

over the European panels for the<br />

segment in question. Represented in<br />

the panels themselves are the specialists<br />

from within the individual countries<br />

who are responsible for the segment.<br />

<strong>In</strong> other words, we bring together all<br />

of our international expertise in order<br />

to develop strategies that will drive our<br />

European business forward and deliver<br />

our key objectives.<br />

However, everyday work has shown<br />

that there are overlaps that need to be<br />

managed efficiently. My goal is to<br />

make greater use of the transfer of<br />

knowledge at a European level, above<br />

and beyond the individual segments.<br />

A prime example of how successful<br />

this can be is the cooperation between<br />

the Food and Pharma areas in Nutraceuticals.<br />

<strong>In</strong> addition to the existing<br />

committees featuring national managers<br />

from each country, the EBDMs/<br />

EMMs will be coming together on a<br />

monthly basis, as of September 2008.<br />

The objective of these meetings is to<br />

share new developments and opportunities<br />

and, following this, to discuss<br />

together with colleagues and employees<br />

new ways in which our goals can<br />

be successfully implemented. I firmly<br />

believe that we are in an excellent position<br />

with this “individual country/European”<br />

organizational set-up.<br />

And motivated employees are an<br />

absolute must.<br />

Quite right. For me, our employees are<br />

the key to our success; they are the<br />

company’s most important asset.<br />

I see that more and more responsibility<br />

is being transferred to employees<br />

and that their workload is increasing.<br />

Communication is playing an ever<br />

more important role. I believe that<br />

providing ongoing training and keeping<br />

employee know-how up-to-date is<br />

the only way to meet the high requirements<br />

that exist in this business. After<br />

all, their motivation is the key for the<br />

quality of our services and, at the end<br />

of the day, the satisfaction of our business<br />

partners.<br />

Another key success factor in my<br />

view is mutual trust. <strong>In</strong> other words,<br />

agreements must be honored and the<br />

“door should always be open”. I deal<br />

with problems as soon as they arise<br />

and try to solve them by means of personal<br />

interaction. This is how I wish<br />

for my performance to be judged.<br />

How do you find the people at<br />

Brenntag?<br />

To answer this question, I would<br />

need to get to know more people in<br />

the company and find out exactly what<br />

they do. For this reason, but also to<br />

gain a better understanding of how<br />

things work in each individual country<br />

and region, I am currently visiting all<br />

European countries. This is a very exciting<br />

and interesting process. I have<br />

rarely seen so many colleagues and<br />

employees all fired up to “do business”.<br />

The goal of not only keeping the<br />

standard high, but working together<br />

to make it even higher, is something<br />

that I have sensed everywhere. u<br />

Contact: Dr. Christian Ohm<br />

christian.ohm@brenntag.de<br />

Dr. Christian Ohm (l.),<br />

Marketing Director<br />

Brenntag Specialties<br />

in Europe, talking to<br />

Hubertus Spethmann,<br />

Head of Corporate<br />

Communications<br />

Brenntag Holding


1 Companies in Focus 1<br />

Brenntag Specialties Europe<br />

„Shared Values, Shared Success“<br />

Brenntag Specialties Europe has positioned itself for success by initiating a<br />

broad image project.<br />

An example of the new fair stand<br />

design: here we see the Brenntag<br />

Personal Care stand at <strong>In</strong>Cosmetics<br />

2008.<br />

For several months now, Brenntag<br />

Specialties Europe has marketed<br />

itself with the slogan “Shared<br />

Values – Shared Success.” Could you<br />

explain the key messages of this<br />

project?.<br />

Hubertus Spethmann: <strong>In</strong> this project,<br />

we highlight for our business partners<br />

what Brenntag is today in the<br />

European specialty chemicals business<br />

and our performance edge: definitive<br />

market leadership in specialty<br />

chemicals distribution, outstanding<br />

teams of experts and a unique network<br />

allow our customers and suppliers<br />

to achieve long-range profitable<br />

growth. Brenntag also offers application<br />

consulting services, individual<br />

solutions and innovative marketing<br />

strategies across all country borders<br />

and product segments.<br />

Corporate Communications together<br />

with Brenntag Specialties Europe<br />

was commissioned with communicating<br />

and marketing the advantages<br />

of this highly successful model<br />

for the respective industries – making<br />

the most of our talents, so to speak.<br />

That sounds complex…<br />

Susanne Schnaufert: It is indeed. Authenticity<br />

is an elementary factor in<br />

identifying and successfully establishing<br />

a common image for the European<br />

specialty chemicals business.<br />

And this is a character trait that can<br />

be found in our employees. Some 200<br />

European colleagues in Specialty and<br />

<strong>In</strong>dustrial Chemicals helped initiate<br />

and shape the project from the bottom<br />

up. This is the only way we can<br />

ensure that an internally developed<br />

image manifests itself externally, with<br />

respect to our business partners.<br />

Special thanks are due to the European<br />

Business Development managers<br />

and all the colleagues who<br />

participated in the workshops with<br />

such dedication and intensity. We<br />

could not have achieved such a high<br />

quality without the tremendous support<br />

of the entire team.<br />

What does the image involve in<br />

concrete terms and what were the<br />

next steps you took?<br />

Claudia Barian: <strong>In</strong>itially, we were looking<br />

to develop a common image for<br />

Brenntag Specialties in Europe to unmistakably<br />

communicate Brenntag’s<br />

expertise as market leader. Over the<br />

course of various workshops with approximately<br />

200 employees from all<br />

eight industries, in other words ACES,<br />

Personal Care, Food & Nutrition, Feed,<br />

Pharma, Cleaning, Water Treatment<br />

and Polymers, we identified three<br />

common values as cornerstones of<br />

the subsequent communication concept:<br />

Passion – People – Performance.<br />

Using these values as a guideline, we<br />

teamed with our business development<br />

managers to develop concrete<br />

content for the respective industries<br />

and implemented this content in the<br />

form of brochures, advertisements,<br />

product lists, websites and at fair<br />

stands.<br />

And how did “Shared Values –<br />

Shared Success” emerge as the<br />

slogan of the project?<br />

Susanne Schnaufert: The slogan<br />

“Shared Values – Shared Success” is<br />

the culmination of our common values<br />

of “Passion – People – Performance”<br />

and our core strengths in the<br />

domains of sourcing, technical expertise,<br />

sales and logistics. This slogan<br />

reflects all of these aspects: it is the<br />

declaration of a common goal uniting<br />

Brenntag Specialties Europe and helps<br />

eliminate the patchwork image we<br />

are often perceived to have in the<br />

market.<br />

Why does every publication feature<br />

a Brenntag Specialties logo?<br />

Claudia Barian: The Brenntag Specialties<br />

logo has already been deployed<br />

in the United States with great success.<br />

It thus made sense to use it in<br />

the image project for Europe. It visu-<br />

ally emphasizes the position of Brenntag<br />

Specialties within the company<br />

and makes a distinctive impact in the<br />

market.<br />

What kind of challenges does one<br />

face in this type of project?<br />

Hubertus Spethmann: Sharpening the<br />

brand image of Brenntag Specialties<br />

Europe and achieving consistency<br />

within Europe are pretty much the<br />

greatest challenges. We work on this<br />

project daily, developing the next brochures,<br />

fair presentations, websites,<br />

advertisements and trade press interviews<br />

in a step-by-step manner, in<br />

close co-operation with the teams<br />

from the eight industries. Ultimately<br />

the image is defined by the people<br />

who transport the messages to the<br />

market on a daily basis.<br />

u<br />

Claudia Barian, Corporate<br />

Communications<br />

Susanne Schnaufert,<br />

Project Manager<br />

Hubertus Spethmann,<br />

Head of Corporate<br />

Communications


1 Companies in Focus<br />

1<br />

Grounds for<br />

celebration (from<br />

left to right):<br />

Salvador Paredes,<br />

Operational<br />

Manager Brenntag<br />

El Salvador, Juan<br />

Gómez de la Torre,<br />

General Manager<br />

Central America,<br />

Julia Emma Granada,<br />

Commercial<br />

Manager Brenntag<br />

El Salvador and<br />

Federico García,<br />

Financial Manager<br />

Brenntag El Salvador.<br />

El Salvador<br />

30 Years Of Ongoing Growth<br />

Brenntag El Salvador has enjoyed 30 years of successful business. The latest<br />

highlight in its ongoing development: the expansion and modernization of its<br />

site in Soyapango, San Salvador.<br />

“The cooperation with internationally<br />

renowned suppliers, a regional pool<br />

of regular customers and a commitment<br />

to continuously improving safety<br />

have helped establish Brenntag as<br />

one of the leading distributors in El<br />

Salvador,” remarks Julia Emma Granada,<br />

Commercial Manager Brenntag<br />

El Salvador.<br />

Since acquiring HCI in 2001, the<br />

Brenntag subsidiary is organized under<br />

Brenntag Latin America with<br />

headquarters in Houston, Texas. Brenntag<br />

El Salvador complies with all current<br />

standards and is strongly committed<br />

to plant safety, which is recognized<br />

and appreciated not only by customers<br />

but by the authorities as well. On<br />

February 10, 2008 for instance, Brenntag<br />

received a public award from the<br />

fire department of El Salvador. A key<br />

element in promoting quality, safety<br />

and environmental protection is Brenntag<br />

Latin America’s CASA program<br />

(further information available online<br />

at brenntagla.com). A current statistic<br />

indicates 901 days without a plant accident<br />

– an indication of how effective<br />

the safety programs are. Brenntag El<br />

Salvador has been ISO-9001 certified<br />

since 2006 and currently employs a<br />

workforce of 24.<br />

Broad Product Portfolio<br />

The history of the El Salvador subsidiary<br />

began on February 15, 1977<br />

SELECTEd SuPPLiERS<br />

OF BRENNTAG<br />

CENTRAL AMERiCA<br />

Ajinomoto · ANSAC · Arch Chemical ·<br />

Celanese · Cognis Mexicana ·<br />

Degussa México · Dow Chemical ·<br />

ExxonMobil · Jungbunzlauer ·<br />

Quimpac Silicatos y Derivados ·<br />

Solvay · Stepan · Wacker<br />

The team from Brenntag<br />

El Salvador with<br />

commercial managers<br />

from Brenntag Central<br />

America: Julio Campollo<br />

(Guatemala), Delmi de<br />

Romeró (Honduras), Denis<br />

Barria (Panamá), Norma<br />

Roldán (Costa Rica), Juan<br />

Gómez de la Torre<br />

(General Manager<br />

Brenntag Central<br />

America), Gus Oorthuys<br />

(Manager Brenntag<br />

Export, Netherlands) and<br />

Sweder van Rijckevorsel<br />

(Brenntag Latin America,<br />

Houston).<br />

with the establishment of the Chemical<br />

<strong>Center</strong>. The company began with<br />

six employees in a rented warehouse<br />

in the city center of the capital San<br />

Salvador. The <strong>Center</strong> then constructed<br />

its own building in the district of Soyapango<br />

in 1982, with total storage<br />

space of 3,060 m². Solvents were the<br />

main product at the time and continue<br />

to play an important role today,<br />

currently accounting for more than<br />

45% of sales. Today the product portfolio<br />

of Brenntag El Salvador also includes<br />

a diverse range of products<br />

Guatemala Honduras<br />

Pacific Ocean<br />

San Salvador<br />

from nearly all the business divisions.<br />

The chemicals distributor expanded<br />

and modernized its site in July<br />

2007. Brenntag El Salvador supplies<br />

customers throughout the country<br />

(see also INFO) from its base in Soyapango,<br />

where the distribution center<br />

boasts an area of 4,385 m² since expansion.<br />

The new facilities were officially<br />

inaugurated in November 2007.<br />

Brenntag made major investments in<br />

all areas of the site. Tank capacity for<br />

instance increased 67% to reach<br />

345,000 liters. Dry goods storage was<br />

increased 34%, while storage for flammable<br />

products was expanded by<br />

38%. Juan Gómez de la Torre, Regional<br />

Manager Brenntag Central America,<br />

comments: “A number of challenges<br />

had to be overcome over the years,<br />

but they all ultimately contributed to<br />

the success of Brenntag in El Salvador.”<br />

u<br />

Contact: Julia Emma Granada<br />

jgranada@brenntagla.com<br />

iNFO: EL SALVAdOR<br />

The new tank<br />

installation in<br />

Soyapango<br />

El Salvador, which means “the Savior” in Spanish, is the<br />

smallest country in Central America (21,000 km²) with the<br />

highest population density (6.7 million inhabitants). It<br />

borders Guatemala, Honduras and the Pacific Ocean. El<br />

Salvador is characterized by a range of volcanoes that divide<br />

the country into three regions: the southern coastline, the<br />

central plateau and valleys, and the northern mountains.<br />

The highest mountain is El Pital (2,730 m) on the border to<br />

Honduras. The highest volcano is Santa Ana in the west,<br />

with an elevation of 2,365 m. El Salvador’s main exports are<br />

coffee, sugar, shrimp, textiles, cotton, gold and chemicals.<br />

The country imports primarily machinery, food, textiles,<br />

vehicles and crude oil.


1<br />

Latin America<br />

Partners Companies And in Products Focus<br />

1<br />

Polymer Additives And<br />

Elastomers <strong>In</strong> Latin America<br />

Brenntag Latin America is increasingly<br />

concentrated on specialty chemicals.<br />

The new field of polymer additives and<br />

elastomers has already proven highly<br />

successful.<br />

Brenntag Latin America conducted a<br />

market study in late 2006. The 2005<br />

figures indicated a distribution volume<br />

of some $100 million for polymer<br />

additives and elastomers and strong<br />

growth in Latin America. At 11,000<br />

km long and 5,000 km wide however,<br />

the dimensions of this market are immense,<br />

with gigantic forests and long<br />

mountain ranges. Manufacturing is<br />

relatively limited in the area from<br />

Mexico to Chile and from Ecuador to<br />

Brazil. A large share of articles of<br />

daily use must be imported. The varying<br />

laws from country to country<br />

also hinder business activity. But it is<br />

amazing what Brenntag LA has<br />

achieved despite these difficulties.<br />

Michael Hansson, Director of Strategic<br />

Sourcing for Brenntag Latin America,<br />

explains: “By providing thorough<br />

marketing intelligence to principals<br />

and customers supported with an unmatched<br />

and proven logistics network,<br />

we are certain that we will be<br />

able to outperform the growth expec-<br />

tations of our suppliers. We are committed<br />

to being the partner of choice<br />

for the distribution of specialty chemical<br />

products.”<br />

Outstanding Employee Training<br />

A key component in this strategy is a<br />

sales force with outstanding training.<br />

Regional managers have been assigned<br />

responsibility for local sales<br />

structure and strategy at Brenntag<br />

Latin America, including Carla Castro<br />

(Mexico and Central America), John<br />

Penuela (Andino Norte) and Marcelo<br />

Nacif (Cono Sur). They all have many<br />

years of experience in these markets<br />

and have succeeded in attracting numerable<br />

renowned customers and<br />

suppliers within a short period of<br />

time. These managers and their sales<br />

teams convince local customers<br />

through meticulous lead management<br />

including product samples,<br />

sales literature and comprehensive<br />

product information in close cooperation<br />

with suppliers.<br />

Brenntag is establishing itself in<br />

the market as a full-service supplier.<br />

Mark van der Meulen, Development<br />

Manager for Polymer Additives &<br />

Elastomers, reports: “As a result of<br />

Brenntag’s ongoing commitment to<br />

improving quality and safety, we are<br />

the leading distributor in Latin America.<br />

As such, we target the top end of<br />

the market and offer an added value<br />

package, to both customer and producer.<br />

Our value proposition is based<br />

on selling branded products, in com-<br />

Foto: DOG-Chemie<br />

Brenntag Latin America promotion (from<br />

left): local trade fairs Expoplast in Peru and<br />

Plastimagen in Mexico, customer visit, and<br />

reception for customers.<br />

bination with service.”<br />

<strong>In</strong> addition to distributing topquality<br />

products, Brenntag offers outstanding<br />

technical support to ensure<br />

that it achieves its ambitious goals.<br />

On the basis of this philosophy, Brenntag<br />

Latin America sought and found<br />

suppliers with similar goals. “<strong>In</strong> the<br />

meantime top-quality manufacturers<br />

actively pursue us to have their products<br />

placed at Brenntag,” Mark von<br />

der Meulen is pleased to report. <strong>In</strong><br />

distributing polyolefins and PVC ad-


1<br />

On-site with customer PROINSUELAS in Colombia. Brenntag Polymer Additives & Elastomers Team Andino Norte<br />

captures the Latin American market.<br />

SELECTEd SPECiALTY CHEMiCALS<br />

SuPPLiERS<br />

The laboratories, offices and production facilities of DOG-<br />

CHEMIE have been based at the Port of Hamburg since<br />

1902. DOG-Chemie is internationally active as a specialist in<br />

additives for the rubber, lubricant and coating industries.<br />

Brenntag Latin America works closely with its sales and<br />

technical customer support departments.<br />

SILBERLINE is a world leader and global supplier of highquality<br />

special effect and performance pigments that<br />

dramatically enhance the visual appeal of coatings, paints,<br />

inks, plastics and textiles. Brenntag serves as Silberline’s<br />

distribution partner in Mexico.<br />

SONGWON <strong>In</strong>dustrial Co., Ltd. is the world’s second-largest<br />

manufacturer of phenolic and phosphite antioxidants. The<br />

range of products distributed by Brenntag includes<br />

Songnox® phenolic and phosphite antioxidants, Songstab<br />

stearate, Songsorb® UV absorber and Songlight hindered<br />

aminic light stabilizers.<br />

Further information:<br />

www.dog-chemie.de<br />

www.silberline.com<br />

www.songwonind.com<br />

Companies in Focus Partners And Products<br />

ditives, Brenntag Latin America works<br />

for example with Songwon, the second-largest<br />

producer in the world in<br />

terms of both product range and capacity.<br />

For rubber additives, Brenntag<br />

partners with Sinorg, Kemai and Deutsche<br />

Oelfabrik (DOG). The cooperation<br />

with DOG was recently established,<br />

thanks to an introduction from<br />

Brenntag Nordic which had several<br />

years of good experience. Other partners<br />

of Brenntag in Latin America<br />

include Sekisui, Rhodia, Silberline and<br />

Wacker (see also: “Selected Specialty<br />

Chemicals Suppliers”). Michael Hansson<br />

adds: “Every partner is analyzed<br />

with respect to potential synergies<br />

and common objectives.”<br />

Transparency <strong>In</strong> Communication<br />

Brenntag is in the process of branching<br />

out into additional specialty fields<br />

outside the traditional Latin American<br />

domains of Agro and Oil & Gas. The<br />

main focus will initially be on Personal<br />

Care, Paint <strong>In</strong>ks, Coatings, Adhesives<br />

and Polymer Additives & Elastomers.<br />

It is essential to keep close track of<br />

the developments of all product lines<br />

involved. <strong>In</strong> order to make communication<br />

between all parties as transparent<br />

as possible and facilitate mutual<br />

understanding of priorities, Brenntag<br />

recently introduced a web-based Sales<br />

Efficiency Tool (SET). It gives selected<br />

partners in the supply chain online access<br />

to relevant information on current<br />

projects. This enables Brenntag Latin<br />

America to provide transparency,<br />

which is essential in marketing specialties.<br />

“The combination of technical development,<br />

logistics security, quality<br />

suppliers and open communication<br />

made possible for instance with SET is<br />

the key to growth,” comments Michael<br />

Hansson. “The transparency we provide<br />

by giving our strategic partners<br />

access to a web-based tool will definitely<br />

be a very important component<br />

of our future success.”<br />

u<br />

Contact: Mark van der Meulen<br />

mvandermeulen@brenntagla.com<br />

Further information:<br />

www.brenntagla.com<br />

Photo: Norit<br />

Norit NV<br />

1,001 Applications For<br />

Activated Carbon<br />

Norit 'leading in purification' is a strong, well-known brand in the market for activated<br />

carbon. The company’s cooperation with Brenntag dates back to 1926.<br />

It was nearly a century ago that Norit<br />

'leading in purification' began the<br />

production of activated carbon on an<br />

industrial scale. Company founder A.<br />

Wijnberg developed a method for<br />

decolorizing sugar syrup in the refining<br />

process to produce white sugar.<br />

Headquartered in Zenderen, the Netherlands,<br />

the company has been one<br />

of the leading producers of activated<br />

carbon ever since. Today Norit is a<br />

global company, leading the way in<br />

purification solutions based on activated<br />

carbon technology. The Norit<br />

group supplies consumables, components,<br />

systems and solutions for every<br />

step of the water and beverage<br />

value chain. Some eight percent of<br />

the world’s population for instance<br />

consumes water purified by Norit<br />

technology – more than 15 million<br />

cubic meters daily. The activated carbons<br />

needed for this are produced or<br />

reactivated in a multitude of sites in<br />

the Netherlands, Italy, the UK and the<br />

US, with company participation in<br />

Mexico and Brazil. Norit 'leading in<br />

purification' is also an active member<br />

in a number of initiatives dedicated<br />

to meeting the growing demands for<br />

1


0 Partners And Products<br />

1<br />

Photo: Norit<br />

sanitation equipment and clean water.<br />

René Kuipers, CEO of Norit NV,<br />

says: “The development and application<br />

of high-quality purification technologies<br />

allows us to find the ideal<br />

balance between ecological, sanitary,<br />

safety and economic considerations<br />

and work toward our goal of a sustainable<br />

future.”<br />

Broad Spectrum Of Raw Materials<br />

A wide spectrum of raw materials,<br />

including peat, wood, lignite, coal,<br />

coconut shells and even olive pits, are<br />

used to produce a vast array of activated<br />

carbon types. The portfolio of<br />

products available for delivery is accordingly<br />

diverse. By controlling variations<br />

in physical nature (powdered,<br />

broken granular or extruded), particle<br />

size (from extremely fine powders to<br />

4-mm extrudates), degree of activation,<br />

purity, and through specific aftertreatments<br />

such as impregnation,<br />

Norit 'leading in purification' can offer<br />

a carbon type for every application.<br />

“You never need to force fit a Norit<br />

carbon.”<br />

Purification by activated carbon is<br />

a proven, modern, state-of-the-art<br />

technology with a long tradition for<br />

a multitude of purification needs. The<br />

Ancient Greeks used charcoal to ease<br />

the symptoms of food poisoning. And<br />

during the time of Columbus, sailors<br />

used to blacken the insides of water<br />

barrels with fire, having observed that<br />

the water would stay fresh much<br />

longer by doing so. This beneficial<br />

behavior of carbonized materials has<br />

to do with the phenomenon that contaminants,<br />

typically organic compounds,<br />

tend to accumulate on surfaces<br />

– a process commonly referred<br />

to as adsorption. It was the adsorption<br />

of organic compounds from the<br />

water that impeded the growth of<br />

bacteria in the sailors’ barrels. Likewise<br />

it was adsorption of the toxins<br />

emitted by ingested bacteria that reduced<br />

the effects of food poisoning<br />

in Ancient Greece.<br />

A Spoonful For A Soccer Field<br />

It is the physical nature of the surface<br />

that makes adsorption occur. <strong>In</strong> the<br />

case of activated carbon, it is primarily<br />

the sheer size of the surface that<br />

makes it so effective; a single spoonful<br />

of activated carbon can easily contain<br />

the equivalent surface area of an<br />

entire soccer field. This surface area<br />

is created during the activation process.<br />

The most common process is<br />

steam activation, in which steam molecules<br />

at approximately 1000°C selec-<br />

tively burn holes in the carbonized<br />

raw material to create a multitude of<br />

pores inside the carbonaceous matrix.<br />

<strong>In</strong> chemical activation, phosphoric<br />

acid is used to generate a similar<br />

porous system at lower temperatures.<br />

Purification is the primary field of<br />

application for activated carbon. The<br />

vast porous structure of the carbonaceous<br />

matrix allows activated carbon<br />

to eliminate unwanted contaminants<br />

from all types of streams (both liquid<br />

and gas) in a cost-effective manner.<br />

But the unique porous structure lends<br />

itself to many fields of application<br />

outside of purification, for instance<br />

as a catalyst carrier or in gold extraction.<br />

Exciting new fields of use continue<br />

to be discovered today.<br />

Brenntag Supplies Numerous<br />

Customers<br />

Brenntag assists Norit 'leading in purification'<br />

with its state-of-the-art<br />

distribution network. For instance<br />

Brenntag Nordic acts as a distributor<br />

of Norit products in the four Nordic<br />

countries of Sweden, Finland, Norway<br />

and Denmark. Applications for Norit<br />

products lie primarily in pharmaceuticals,<br />

food & beverage, drinking and<br />

waste water, chemicals, mining, catalysts,<br />

and gas & air. Bengt Unnefors,<br />

Brenntag Product Manager, comments:<br />

“Brenntag Nordic supplies<br />

Norit’s more than 200 different grades<br />

of activated carbon to numerous customers<br />

in all fields of application.<br />

Many customers receive deliveries<br />

from our distribution warehouses,<br />

but we sometimes also ship bulk or<br />

packed goods to customers directly<br />

from the factory.”<br />

Bengt Unnefors adds: “The ambition<br />

of Norit in Brenntag’s Nordic region<br />

is to be the market leader in the<br />

next four to five years.” The prospects<br />

certainly look good: “Norit 'leading<br />

in purification' is a reliable partner<br />

with outstanding expertise that can<br />

help us develop the market and give<br />

us more opportunities to grow our<br />

business. The name Norit 'leading in<br />

purification' itself is a unique selling<br />

proposition. Additional quality features<br />

include secure and reliable deliveries,<br />

custom support, special<br />

equipment and a well-trained sales<br />

force.”<br />

Photo: Norit<br />

Additional Opportunities For Growth<br />

<strong>In</strong> Environmental Protection<br />

<strong>In</strong>creasingly stringent environmental<br />

legislation is another factor that could<br />

stimulate business. Bengt Unnefors<br />

remarks, “Activated Carbon is a long<br />

established, well known product.<br />

Norit Activated Carbon is introducing<br />

new and improved grades to meet the<br />

latest market needs.” Demands on<br />

wastewater treatment for instance<br />

have increased both at the municipal<br />

level and in the pharmaceuticals industry.<br />

Wastewater must be carefully<br />

treated to remove hormones, drug<br />

residues, pesticides, herbicides and<br />

other substances. The corresponding<br />

regulation has already been included<br />

in an EU Framework Directive for water<br />

scheduled to come into force in<br />

2015. Affected companies are beginning<br />

the necessary preparations much<br />

earlier. The new European HACCP<br />

(Hazard Analysis and Critical Control<br />

Points) guidelines for food and pharmaceuticals<br />

will also lead to an increased<br />

use of activated carbon for<br />

purification purposes.<br />

Brenntag provides support for<br />

Norit’s own sales force. Backed up by<br />

a team of application specialists, it<br />

ensures that customers in more than<br />

150 countries around the world are<br />

adequately served in meeting their<br />

purification needs. “Wherever you are,<br />

there is always a Norit representative<br />

at hand” – and this is also true for its<br />

sister companies providing membranes,<br />

valves, CO2 recovery and analytics<br />

under the umbrella of Norit.<br />

u<br />

Contact: Bengt Unnefors<br />

bengt.unnefors@brenntag-nordic.com<br />

Further information:<br />

www.norit.com<br />

A PERFECT TEAM:<br />

BRENNTAG ANd NORiT<br />

The initiative of Hanne Geiger, Sales Executive at<br />

Brenntag Nordic, landed a lucrative new customer for<br />

Brenntag’s partner Norit 'leading in purification'. After<br />

reading an online article from the Norwegian environmental<br />

agency, she quickly established contact between<br />

Norit and a potential new customer, manganese producer<br />

RDMN. Norwegian daily newspaper “Rana Blad” even<br />

reported on this development, excerpted here:<br />

RDMN Stops Mercury Emissions<br />

On Friday, Rio Doce Manganese Norway (RDMN)<br />

tested the newly installed equipment from Dutch<br />

manufacturer Norit… The pilot plant will run until a<br />

permanent solution for removing mercury is found.<br />

Managing Director Svein Are Olsen from RDMN says<br />

that this plant will be used as a fully operational<br />

pilot plant to test how efficient this solution is in<br />

the longer run. The process is based primarily on<br />

the addition of activated carbon…<br />

According to the manufacturer, this should remove<br />

97-99% of the mercury in the flue gas from the<br />

sinter plant … Process Metallurgist Johan Eilertsen<br />

from RDMN explains that the pilot plant injects<br />

activated carbon into the airflow from the sinter<br />

plant. Mercury in the air stream binds with the<br />

activated carbon and is then collected in filter<br />

bags...<br />

Contact: Hanne Geiger<br />

hanne.geiger@brenntag-nordic.com<br />

The photo was taken during a joint product seminar May 20-21, 2008<br />

in Stockholm, attended by 20 sales representatives from Brenntag<br />

Nordic and Norit. Martin Fisher, Area Manager at Norit (left) and<br />

Bengt Unnefors, Brenntag Product Manager (right).


The Personal Care<br />

division of Brenntag<br />

Specialties in France<br />

(from left): Christelle<br />

Berthelot, Rola<br />

Mahbouba, Elodie<br />

Jean-Louis, Maelle<br />

Guillot, Caroline<br />

Fouillaret, Anne<br />

Giraud, Anne<br />

Thomasson<br />

Partners And Products<br />

Personal Care<br />

Customer Day Dedicated<br />

To Naturalness<br />

This past March, the Personal Care division of Brenntag Specialties in France staged a<br />

highly successful customer day dedicated to the theme of Naturalness. Anne Thomasson<br />

and Elodie Jean-Louis, managers of the project, gave us a glimpse behind the scenes.<br />

What are the advantages of a<br />

customer day?<br />

One meets participants in an informal<br />

setting at this kind of event, which<br />

makes it possible for customers and<br />

suppliers to interact on a very direct<br />

basis. Another advantage is that we<br />

can concentrate on presenting a selection<br />

of products from a very specific<br />

area. This further strengthens our image<br />

as a cosmetics specialist.<br />

What preparations were necessary<br />

and how much work was involved?<br />

It was a full time job during 2 months<br />

for Elodie, our Marketing assistant, to<br />

organize this event.<br />

Why did you choose the theme of<br />

Naturalness?<br />

The decision reflects current demand<br />

and an overall trend in the market.<br />

We selected carefully within our product<br />

portfolio the “natural” based ingredients<br />

fitting the best with the<br />

trend and we invited the suppliers<br />

concerned who all answered very<br />

positively.<br />

Whom did you invite and what was<br />

the reaction?<br />

We wanted to attract our largest but<br />

also our most loyal customers to our<br />

customer day. We sent then an invitation<br />

via email to 82 of them. <strong>In</strong> the<br />

end, 31 customers attended the event<br />

who represents about 40% of positive<br />

answers, which is very successful.<br />

What is the appeal of the customer<br />

day for participants?<br />

The main advantages for the customer<br />

are the concentration on a specific<br />

theme, the variety of presented products<br />

and the large number of suppliers<br />

present.<br />

What kind of feedback did you get<br />

from customers?<br />

More concretely, we had to send more<br />

than 150 samples to the attendees. So<br />

we expect quite a lot of new developments<br />

and new business in the end.<br />

do you plan to hold another<br />

customer day?<br />

Definitely. An event with the theme<br />

“Sensorics” is already planned for next<br />

year. We also send out electronic mailings<br />

in which we present a new ingredient<br />

to our customers every four to<br />

five weeks. This program allows us to<br />

highlight new chemicals in our product<br />

portfolio or selectively promote<br />

raw materials from our catalog that<br />

would be of particular interest to our<br />

customers.<br />

u<br />

Contact: Anne Thomasson<br />

athomasson@brenntag.fr<br />

Elodie Jean-Louis<br />

ejeanlouis@brenntag.fr<br />

Aline Serre<br />

aserre@brenntag.fr<br />

Foto: mauritius images<br />

Brazil<br />

Salespersons Of The Year Honored<br />

Prize winners Ederson Botjuk (2nd from left) and Cristiane Freitas (right) with their managers<br />

Cidro Basseto Junior and Christiano Costa<br />

For the first time, Brenntag Brazil has<br />

selected two employees as “Salespersons<br />

of the Year.”<br />

Brenntag Brazil is active primarily<br />

within the two major economic and<br />

industrial areas of Brazil, namely the<br />

southern region and the southeast<br />

region (including São Paulo, Rio de<br />

Janeiro and Minas Gerais). Ederson<br />

Botjuk was honored as the best salesperson<br />

from the south (state of Santa<br />

GERMANY The “Mülheimer Firmenlauf,”<br />

a fun run held in Mülheim is<br />

becoming increasingly popular every<br />

year. More than 100 company-sponsored<br />

teams participated in 2007,<br />

while this year there were 127, including<br />

three from Brenntag.<br />

Recreational runners from various<br />

companies throughout North Rhine-<br />

Westphalia, Germany’s most populous<br />

state, took part in this year’s fun run<br />

on June 15. Teams consisted of 4 members<br />

and included men’s, women’s<br />

and mixed divisions over five and ten<br />

kilometers. Participants were allowed<br />

to do both runs if desired. The company-sponsored<br />

fun run is part of the<br />

Tengelmann Run, which has been held<br />

for 13 years and is open to anyone.<br />

1,833 individual runners and 508 company-affiliated<br />

runners took part in<br />

this year’s event.<br />

This sporting event was initiated<br />

by Karl-Erivan Haub, a businessman<br />

from the food industry. Since 1994,<br />

proceeds from the entry fees as well<br />

as company donations go to benefit<br />

disabled children and youth. <strong>In</strong> 2007<br />

for instance, the German Special Olympics<br />

association used the proceeds<br />

from the run to organize a Germany-<br />

Catarina), while Cristiane Freitas won<br />

the award in the southeast region (São<br />

Paulo sales territory).<br />

Cristiane Freitas has worked at<br />

Brenntag since 1997, when she started<br />

her career as a chemist trainee. Today<br />

she provides service to customers in<br />

the paint segment and remarks: “It<br />

was very important to participate in<br />

this competition as it stimulates one<br />

to fulfill one’s dreams, employing<br />

Brenntag Teams Participate <strong>In</strong> Local Fun Run<br />

wide swimming competition which<br />

attracted 250 athletes. A school used<br />

money it received from the run to purchase<br />

electronic aids to facilitate communication<br />

for students unable to<br />

speak. And for years now, a local<br />

group promoting health sport and<br />

movement therapy has used the proceeds<br />

from the event to provide a<br />

transportation service for disabled<br />

children and youth. More than EUR<br />

165,000 in total have been raised for<br />

charitable causes in the past twelve<br />

years.<br />

inside<br />

creativity and especially team work.<br />

Thanks Brenntag!” Ederson Botjuk has<br />

been with the company for twelve<br />

years and adds: “The award is an incentive<br />

for all of us to keep doing even<br />

better business for Brenntag.” And the<br />

two sales specialists are certain that<br />

they could not have won this award<br />

without the support they received<br />

from their colleagues from internal<br />

sales, administration, finance and logistics.<br />

The criteria for this award included<br />

increasing gross profit margin and<br />

sales volume as well as teamwork, attitude,<br />

dedication and professionalism.<br />

As a prize, the winners will each<br />

receive a trip to Houston, including a<br />

visit to Brenntag Latin America headquarters.<br />

Brenntag Brazil is again<br />

sponsoring a competition and trip for<br />

the best salespersons in 2008… u<br />

Contact: Frederik Laumans<br />

flaumans@brenntagla.com<br />

Alejandro Fernandez<br />

afernandez@brenntagla.com<br />

Despite its status as a fun run, competition<br />

is intense and times are recorded<br />

with ultra-modern technology.<br />

Microchips attached to runners’ shoes<br />

transmit the identification code of<br />

each individual runner to the timing<br />

system. As the fastest runner of the<br />

three Brenntag teams, Jessica Sonnberger<br />

also placed 3rd in her age<br />

group in the 10-km distance and 20th<br />

overall, with a time of 47:01 minutes.<br />

Congratulations Jessica! Participation<br />

is anticipated to be even higher in<br />

2009…<br />

Left photo: the<br />

participants shortly<br />

after the start…<br />

Right: Brenntag<br />

sponsored three<br />

teams in the fun run,<br />

with an age range of<br />

21 to 44 years


inside<br />

Brenntag iberia<br />

Plant Kiosk Closes<br />

Technological Gap<br />

Employees who do not have their own PC can now use the plant kiosk to access<br />

the interactive corporate portal of Brenntag iberia.<br />

Felipe García, IT manager at Brenntag<br />

Iberia, states: “Brenntag Iberia is a<br />

modern organization with a growing<br />

interactive portal, which offers our<br />

employees a broad range of updated<br />

services and information on what is<br />

happening in the company.” Up to<br />

now, access to the corporate portal<br />

by our employees in Spain and Portugal<br />

was only possible via company<br />

computers. But because production<br />

employees typically do not have their<br />

own computers at work, they were<br />

unable to use the portal. “The larger<br />

the portal became, the farther these<br />

workers lagged behind their office<br />

colleagues,” says Felipe García.<br />

The electronic kiosk, promoted by<br />

Human Resources, is designed to<br />

close this technological and informational<br />

gap. Now all employees have<br />

access to the system and can find out<br />

about the latest developments in the<br />

Brenntag group, inform themselves<br />

about company policies and quality<br />

standards, print out pay stubs and<br />

manage emails.<br />

The kiosk is equipped with a magnetic<br />

card reader, so that employees<br />

only have to swipe their ID cards and<br />

enter their 4-digit PIN. The system<br />

recognizes the user and customizes<br />

the content it displays.<br />

The plant kiosk looks like an ATM<br />

and is operated in a similar<br />

manner.<br />

Frédéric Pierre, President Brenntag<br />

Iberia, comments: “We hope<br />

that introducing this new information<br />

system will help motivate and<br />

integrate all employees and better<br />

consolidate corporate culture.” <strong>New</strong><br />

services are planned for the portal,<br />

including an e-learning platform to<br />

allow production employees to easily<br />

participate in training courses (e.g.<br />

in safety).<br />

u<br />

Contact: Felipe Garcia<br />

felipe.garcia@brenntag.es<br />

Switzerland<br />

ARIS Platform Improves Workflow<br />

The new ARiS Platform software helps Brenntag Schweizerhall<br />

streamline business processes and improve workflows.<br />

Launched in December 2007, the extensive<br />

IT project was concluded in<br />

late May 2008 with workshops for<br />

employees in purchasing, sales and<br />

production. Ludger Kruse from Corporate<br />

IT in Mülheim, Germany was<br />

very pleased with the results: “The<br />

team achieved a lot in just a short<br />

time and successfully modeled the<br />

processes. All employees who participated<br />

were very enthusiastic<br />

about the workshops.” This was confirmed<br />

by Beatrice Del Principe, who<br />

was responsible for the Swiss project<br />

together with Christian Messmer and<br />

Ludger Kruse. “Employees submitted<br />

more than 200 suggestions for improvement<br />

to the project,” she noted.<br />

She finds it “typically Swiss” that employees<br />

not only discuss concerns<br />

and suggestions internally; they also<br />

manage to persuade external consultants.<br />

<strong>In</strong>tegrating Brenntag Schweizerhall<br />

in the business group was only one<br />

reason for the complex IT project.<br />

Messmer explains: “Our IT group was<br />

also interested in tapping synergies<br />

and using the models for SAP tests.”<br />

<strong>In</strong>tegrated Modeling Of Business<br />

Processes<br />

Brenntag has used the program<br />

from the well-known software and<br />

consulting company IDS Scheer for<br />

three years, with the goal of consistently<br />

modeling, standardizing and<br />

optimizing business processes in the<br />

European subsidiaries. The sophisticated<br />

ARIS tool allows detailed modeling<br />

and thorough analysis of business<br />

processes and provides answers<br />

to such questions as: Who works on<br />

a task in what order, what activities<br />

are carried out and what software<br />

systems are used? “This makes it possible<br />

to identify organizational, structural<br />

and technical weak points and<br />

develop strategies for improvement,”<br />

explains Ludger Kruse. “<strong>In</strong> the end,<br />

the best process solutions prevail and<br />

can be standardized."<br />

<strong>In</strong> addition to Germany and Switzerland,<br />

the subsidiaries in France,<br />

Belgium and Central and Eastern Europe<br />

(Brenntag CEE) rely on the ARIS<br />

software. Brenntag hopes to improve<br />

its organization and management in<br />

Europe and have better control over<br />

cross-national business processes. <strong>In</strong><br />

June 2007, Ludger Kruse and his team<br />

were awarded the Business Process<br />

Excellence Award from IDS Scheer<br />

(see together 3/07).<br />

u<br />

Contact: Ludger Kruse<br />

ludger.kruse@brenntag.de<br />

Beatrice Del Principe<br />

beatrice.delprincipe@brenntag.ch<br />

Further information:<br />

www.ids-scheer.de<br />

The ARIS project<br />

team (from left to<br />

right): Beatrice<br />

Del Principe,<br />

Christian Messmer<br />

(Project Manager),<br />

Markus Näher,<br />

Ralph Deuster,<br />

Urs Salvisberg and<br />

Philipp Winter.


North America<br />

Leading The Way <strong>In</strong> Customer Service<br />

Many of the<br />

Customer Service<br />

Managers from the<br />

eight US subsidiaries<br />

had never met<br />

before, but by the<br />

end of the third day<br />

strong and lasting<br />

relationships had<br />

been forged<br />

inside<br />

At Brenntag North America’s Customer Service Summit in June 2008, the focus was on<br />

best practices in customer services and how, as a team, to raise customer service to a<br />

higher level.<br />

Superb customer service is a priority<br />

at Brenntag, and participants Melisa<br />

Steinruck (Northeast), Jamie Smith<br />

(Southeast), Brenda Hill (Southwest),<br />

Amber Hayward (Great Lakes), Linda<br />

Bovee (Pacific), Ramona Smolder/Donna<br />

Hewitt (Specialties), Tiffany Snodgrass<br />

(Mid-South) and Jay Senterfitt<br />

(Coastal Chemical) brought high expectations<br />

and great enthusiasm to<br />

the meeting. As a team, the managers<br />

worked together to define a range of<br />

superior customer service practices<br />

involving phone etiquette, business<br />

and system process improvements and<br />

enhanced product knowledge.<br />

Facilitators Todd Stewart, North<br />

American Director MIS, and Chet Murphy,<br />

North American VP Market Development,<br />

kept each day packed with<br />

wide-ranging topics such as customer<br />

stratification, order confirmation,<br />

product safety, inside sales, “selling<br />

up,” sample requests, e-commerce,<br />

employee motivation and much more.<br />

Group exercises and individual role<br />

playing helped to emphasize and reinforce<br />

various parts of the agenda.<br />

Additional management team members<br />

Gary Critser (Mid-South), Kevin<br />

Bagin (Great Lakes), and Nina Basile<br />

(Headquarters), provided additional<br />

input and feedback related to their<br />

respective areas of responsibility.<br />

By the conclusion of the summit<br />

meeting, participants had developed<br />

an impressive list of specific, executable<br />

goals to be completed in the following<br />

months. They will now pass this<br />

information on to the customer service<br />

employees in the subsidiaries, the goal<br />

being to provide customers not only<br />

with exceptional service but with “service<br />

that will pleasantly surprise.” It is<br />

planned to continue the summit meetings<br />

in the years to come. The idea is<br />

to maintain momentum as we pursue<br />

our vision of making Brenntag the recognized<br />

leader in customer service<br />

excellence within our industry. u<br />

Contact: Chet Murphy<br />

cmurphy@brenntag.com<br />

The Customer Service Summit expanded<br />

upon parts of the “Brenntag University”<br />

training program, in accordance with the<br />

motto: “It’s never too late for professional<br />

development.”<br />

North America<br />

Brenntag Committed To Safety<br />

More than seven years of safe operations are certainly grounds for celebration.<br />

To mark the occasion, Brenntag treated its Portland employees to grilled steaks and<br />

baked potatoes.<br />

Brenntag Pacific President Steve Pozzi<br />

took time to help highlight the accomplishment<br />

and reminded employees<br />

that safety is everyone’s responsibility,<br />

from the top down: “People<br />

are our most important asset and the<br />

quality of our team sets us apart from<br />

the competition.” Troy Bangs, Operations<br />

Supervisor, and Joe Mesa, Warehouse<br />

Supervisor, have been at the<br />

plant in Oregon for more than 20<br />

years. They take the time at the start<br />

of each day to make a quick safety<br />

statement, followed by various reminders<br />

throughout the day. “Always<br />

have the proper personal protection<br />

gear, especially eye protection,” says<br />

Bangs. Forklift safety is a particular<br />

concern.<br />

Portland Operations Manager<br />

Kevin Hutchinson holds weekly safety<br />

meetings, while Tom Bajema, Vice<br />

President Operations for Brenntag<br />

Pacific and his team of Safety, Regulatory<br />

and Quality Managers have developed<br />

a prevention program to<br />

record and analyze near misses. Brenntag<br />

also invested in a major safety<br />

improvement project, which involved<br />

replacing older storage tanks in Portland<br />

and a complete overhaul of the<br />

electrical system. David Garner, Vice<br />

President of Operations for Brenntag<br />

North America, states: “The health<br />

and safety of our workers and the<br />

communities in which we operate are<br />

a principal concern of Brenntag.”<br />

The Portland facility, acquired in<br />

the Quadra Chemicals purchase, is a<br />

packaging and distribution hub for<br />

the Pacific Northwest. Custom blends<br />

of cleaning and sanitation products<br />

To celebrate 2,500 days of operation without an accident,<br />

Brenntag Portland treated its employees to a barbecue.<br />

are also produced here. The customer<br />

base includes the paper and pulp industry,<br />

chemical manufacturing, agriculture<br />

and food processing. u<br />

Contact: Steve Dallman<br />

sdallman@brenntag.com


The simulated<br />

accident at the<br />

Brenntag<br />

site involved several<br />

trucks loaded with<br />

liquid and solid<br />

hazardous materials.<br />

inside<br />

Forbes Honors Brenntag <strong>In</strong>vestments<br />

POLANd On March 6, 2008, Brenntag Polska<br />

garnered an illustrious award from financial<br />

and business news magazine Forbes. Forbes<br />

awards its “swallow” statues to outstanding<br />

companies that have had a positive influence<br />

on the economic development of the<br />

region.<br />

Brenntag Poland received the award as<br />

the most important company in its region.<br />

The company’s investments were<br />

cited as “Achievement of the Year,” in<br />

particular the new warehouse and<br />

ultra-modern production facility<br />

for dry and liquid feed additives<br />

built last year at its distribution<br />

center in Kedzierzyn-Kozle. The<br />

new facility has an annual capacity<br />

of some 25,000 tons. The pro-<br />

in May 2008, the local fire department<br />

conducted an emergency drill at Brenntag’s<br />

site in deerlijk.<br />

A total of 150 firefighters took part<br />

in the drill with the approval of on-site<br />

security. The simulated accident involved<br />

several trucks loaded with liquid<br />

and solid hazardous materials. At<br />

duction process complies with all safety and<br />

hygiene standards and conforms to current<br />

quality norms including ISO 9001:2000, Hazard<br />

Analysis and Critical Control<br />

Points (HACCP) to ensure food<br />

safety as well as national and<br />

European environmental regulations.<br />

Forbes also publishes a ranking<br />

of the world’s fastest growing<br />

companies, which listed Brenntag<br />

Polska as a “Forbes Diamond”<br />

in 2007.<br />

Further information:<br />

www.forbes.com<br />

Belgium<br />

Fire Department Drill With 150 Participants<br />

least five people were trapped in vehicles<br />

and had to be freed by the fire<br />

department.<br />

The purpose of the exercise was to<br />

practice correct procedures for dealing<br />

with hazardous materials, including<br />

potentially poisonous gases, under<br />

realistic conditions. The main issues<br />

Zenon Maslona, Managing Director of Brenntag<br />

Polska, was pleased to personally accept the<br />

prize on behalf of Brenntag.<br />

for the emergency crews were: What<br />

must be done first in this type of situation?<br />

What protective measures are<br />

available for the fire department?<br />

What equipment is needed? All these<br />

questions were addressed in detail in<br />

the follow-up discussion. And it was<br />

clear to everyone that emergency drills<br />

consistently provide valuable new insights.<br />

Kurt Blomme, Health and Safety<br />

Officer at Brenntag NV Belgium,<br />

says: “After all, not all emergency situations<br />

can be addressed in advance in<br />

the theory. Practical exercises are absolutely<br />

necessary.”<br />

u<br />

Contact: Kurt Blomme<br />

kurt.blomme@brenntag.be<br />

2008 Meat Seminar in Poland<br />

Getting Down To<br />

The Meat Of Things<br />

At an internal workshop in Kalisz, Poland, 20 Brenntag employees from the Food<br />

divisions in Germany, italy, Switzerland and the Netherlands gained knowledge of many<br />

food topics, including about the production of meat products.<br />

The meeting was opened on March 10<br />

by Urszula Danczyszyn, Food Product<br />

Manager, who gave an interesting talk<br />

and presentation on the products and<br />

general background of Givaudan, the<br />

leading producer in the flavor and<br />

fragrance industry. Givaudan offers<br />

solutions for nearly all food segments,<br />

including beverages, dairy and wellness<br />

products. Anna Diowksz from the<br />

Technical University of Lodz then informed<br />

seminar participants about<br />

the Elena company. Elena’s product<br />

portfolio includes freeze-dried fruits,<br />

vegetables, mushrooms, herbs, spices<br />

and meat. Its main customers are primarily<br />

food manufacturers, especially<br />

of dairy products, but also in the<br />

sweets industry, meat and fish processing,<br />

and hotels & restaurants.<br />

Hands-On Experience With Baked<br />

Goods<br />

On the second day of the seminar, a<br />

visit to the Vitpol meat processing<br />

plant near Kalisz took place. During a<br />

variety of workshops, participants prepared<br />

their own baked goods, sausages<br />

and ham. Recipes were provided<br />

for the products, but participants<br />

could add spices and flavors as de-<br />

sired. After a final check of the appearance<br />

to truly whet the appetite, the<br />

participants tasted their own creations<br />

and compared the costs of the ingredients<br />

and additives used.<br />

High-Quality Carrageenan Products<br />

On the third day of the seminar, Erik<br />

Andersen from the Spanish Ceamsa<br />

company gave a presentation on various<br />

high-quality carrageenan products.<br />

He described how these additives<br />

are produced and primarily used. As<br />

an extract from red algae, carrageenan<br />

is used in the food industry for in-<br />

stance as a gelling agent in light products<br />

and meats (sausage) and as a<br />

thickening agent in cold-mixed jams,<br />

baby food, milk products, milkshakes,<br />

ice cream and desserts.<br />

u<br />

Contact: Cezary Kowalski<br />

cezary.kowalski@brenntag.pl<br />

The seminar was an<br />

outstanding<br />

opportunity to learn<br />

more about meat<br />

production and share<br />

valuable experiences.<br />

After a final check<br />

of the appearance to<br />

whet the appetite, the<br />

participants tasted<br />

their own creations.


0 inside 1<br />

Germany<br />

Emergency Drill At Brenntag GmbH<br />

The protective suits<br />

have positive pressure<br />

inside, making it harder<br />

for chemicals to<br />

penetrate.<br />

Monitoring the drill<br />

(from left to right):<br />

Hans-Joachim Poesch<br />

(Brenntag), Bernd Eckard<br />

(TÜV Technical Control<br />

Board), Bernhard Kiefer<br />

(factory inspectorate),<br />

Dr. Anita Löbbert<br />

(factory inspectorate)<br />

and Peter Lukas (squad<br />

leader, fire department).<br />

Safety Training For Professional Drivers<br />

GERMANY At the suggestion of truck<br />

fleet managers, Brenntag GmbH sponsored<br />

a safety course for truck drivers<br />

in November 2007. The course was<br />

organized by a road traffic vocational<br />

training center based in Nordhausen<br />

in case of emergency, it is imperative<br />

that everyone knows exactly what to<br />

do. Together with the municipal fire<br />

department, Brenntag Kaiserslautern<br />

simulated a chlorine gas accident on<br />

its premises in december 2007.<br />

To make the drill as realistic as possible,<br />

the fire department arrived with<br />

flashing lights and wailing sirens.<br />

Representatives of the local factory<br />

inspectorate and control board were<br />

also on hand. Squad leader Peter Lukas<br />

first identified the danger and<br />

cordoned off the site. Then two firefighters<br />

with full protective gear ap-<br />

Skidding in the training truck<br />

and took place at a training facility in<br />

Obermehler. Andreas Frank, head of<br />

logistics in Germany, comments, “The<br />

goal of this training was to increase<br />

drivers’ awareness of dangerous situations<br />

on the road and for drivers to<br />

proached the actual cause of the<br />

simulated emergency: a defective cylinder<br />

of chlorine gas. Just like in a real<br />

accident, they were confronted with<br />

billowing clouds of smoke, generated<br />

in this case by a fog machine. The fire<br />

department closed the gas cylinder<br />

with an emergency cap and dispersed<br />

the artificial cloud of gas with water<br />

spray. The gas cylinder was then enclosed<br />

in a special container and<br />

safely transported away. Finally, measurements<br />

indicated no danger in the<br />

ambient air of the site, and the emergency<br />

drill concluded.<br />

The fire department was very<br />

pleased with how the two-hour exercise<br />

turned out. "Communication with<br />

Brenntag GmbH was outstanding,”<br />

praised the squad leader. And the fire<br />

department will be conducting another<br />

drill on-site in 2008, because,<br />

as Lukas puts it: “An inspection is certainly<br />

a good thing, but nothing can<br />

replace a practical exercise.“<br />

u<br />

Contact: Hans-Joachim Poesch<br />

joachim.poesch@brenntag.de<br />

experience and recognize their own<br />

limits.” Participation was mandatory<br />

for Air1 tank truck drivers and voluntary<br />

for all others. <strong>In</strong>terest in the program<br />

was so great that an additional<br />

two courses have been held, one in<br />

Obermehler and another in Eisenach.<br />

The program involved a theoretical<br />

section and a considerable amount of<br />

practice, under the watchful eye of<br />

two certified driving trainers. Behind<br />

the wheel of a special tip-resistant<br />

tank vehicle with stabilizing equipment,<br />

the professional Brenntag drivers<br />

were able to experience how<br />

quickly the limits of stability were<br />

reached, even at low speeds of only<br />

20 to 50 kilometers per hour.<br />

Contact: Andreas Frank<br />

andreas.frank@brenntag.de<br />

Jean-Pierre Jacobs<br />

Full-Throttle Through Central Europe<br />

This man is unstoppable: Brenntag employee Jean-Pierre Jacobs from<br />

the Netherlands, who as together readers will recall has participated<br />

twice in the dakar Rally, competed in the Central Europe Rally 2008 in<br />

late April. We hope you enjoy his exciting report.<br />

“As a result of international political<br />

tension and direct threats against<br />

the race from terrorist organizations,<br />

the 2008 Dakar Rally had to be completely<br />

cancelled for the first time in<br />

its history. This was a major disappointment<br />

for the Bison Rally Team,<br />

especially considering that the race<br />

car bearing the number 1, in which<br />

I ride as navigator, had already been<br />

approved for start by FIA experts.<br />

The Bison Rally Team consists of ten<br />

persons, two race cars, one service<br />

truck and an additional all-terrain<br />

assistance vehicle.<br />

We decided to participate in the<br />

‘Central Europe Rally 2008’ through<br />

Hungary and Romania instead. The<br />

technically demanding route leads<br />

from the Hungarian capital of Budapest<br />

to Lake Balaton, occasionally<br />

crossing over into Romania. Nearly<br />

half of the total distance of 3,000<br />

kilometers was run in special stages.<br />

After the first stage we arrived in<br />

Romania, where weather and road<br />

conditions were much more extreme<br />

than in Hungary. Stone pavement<br />

alternated with mud along the narrow<br />

roadways, and we even encountered<br />

snow. We also faced technical<br />

problems, including two flat tires,<br />

electrical problems and, of greatest<br />

concern, serious issues with the<br />

brakes. Due to the continuous problems<br />

with our brakes, we landed in<br />

a river on day three of the rally. It<br />

took us until 8 p.m. to recover the<br />

car and return to camp. We worked<br />

the entire night repairing the car and<br />

finished just one hour before the<br />

next day’s start!<br />

The following three days our performance<br />

was above average. During<br />

the six specials we consistently finished<br />

among the top amateurs. This<br />

is a strong indication of how competitive<br />

the team and our car are.”<br />

Preparing For Dakar 2009<br />

The team will work very hard in the<br />

coming months to prepare the car, a<br />

Desert Warrior with a BMW diesel<br />

engine, for Dakar 2009. <strong>In</strong> contrast<br />

to previous years, the 2009 event<br />

(January 3-18) will take place along<br />

an alternative route in South America<br />

(Argentina & Chile). The start and<br />

end will be in the Argentinean capital<br />

of Buenos Aires. Drivers must negotiate<br />

a distance of some 9,000 km,<br />

including a crossing of the Andes.<br />

The return trip will then lead them<br />

across the Atacama Desert and<br />

through the Argentinean provinces<br />

of Catamarca, Rioja and Córdoba.<br />

The together editorial team looks<br />

forward to the next edition of this<br />

report and wishes good luck to Jean-<br />

Pierre and his team!<br />

u<br />

Contact: Jean-Pierre Jacobs<br />

jpjacobs@brenntag.nl<br />

Further information:<br />

www.bisonrallyteam.nl<br />

Brenntag engineer Jean-<br />

Pierre Jacobs in his racing<br />

suit.<br />

The Bison Rally Team put<br />

the pedal to the metal in<br />

the Central Europe Rally<br />

2008.


inside<br />

The together Puzzle<br />

Win a legendary 4GB iPod Nano!<br />

Photo: Apple<br />

Are you an expert in the field of chemistry? Then the new<br />

version of the together puzzle is just the thing for you.<br />

From all correct solutions received, the editors will again<br />

draw a winner at random to receive a 4-GB Apple iPod<br />

Nano. To participate, simply answer the following ques-<br />

tions and use the specified letters to form the solution.<br />

Hint: the solution is the name of an American chemist<br />

who won both the Nobel Prize in Chemistry and the Nobel<br />

Peace Prize.<br />

Please email your solution together with your complete mailing address,<br />

phone number and email address, with the email subject “together puzzle”,<br />

to together@brenntag.de, or send your solution via postcard to the editors<br />

at the following address: Simone Jähnel, Brenntag Holding GmbH, Stinnes-<br />

Platz 1, D-45472 Mülheim an der Ruhr, Germany.<br />

Deadline for submissions is January 31, 2009. From all<br />

correct solutions received, winners will be drawn at<br />

random to receive additional attractive prizes. The organizers’<br />

decision is final. The editors hope you enjoy this puzzle!<br />

Solution to the puzzle from the 1/2008 issue: Paul Ehrlich<br />

1 An investigation of the component parts of a chemical sample (4th letter of the answer)<br />

2 An alkaloid; component of various stimulating foods and beverages (6th letter o. a.)<br />

3 Compounds of this element form the molecular basis of all life (6th letter of the answer)<br />

4 A closed pressurized device (2nd letter of the answer)<br />

5 A process in which one substance permeates another (3rd letter of the answer)<br />

6 Positively charged particle in the nucleus of an atom (1st letter of the answer)<br />

7 Poisonous transition metal with atomic number 48 (2nd letter of the answer)<br />

8 The spontaneous net movement of particles from an area of high concentration to an<br />

area of low concentration (5th letter of the answer)<br />

9 A workplace for conducting scientific research (1st letter of the answer)<br />

A negatively charged particle that binds with cations (3rd letter of the answer)<br />

An important solvent; also known as dimethyl ketone (6th letter of the answer)<br />

A device for separating mixtures using centrifugal force (9th letter of the answer)

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