New Distribution Center In Rotterdam - PS Translation
New Distribution Center In Rotterdam - PS Translation
New Distribution Center In Rotterdam - PS Translation
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02_08 Year 19 www.brenntag.com<br />
North America<br />
<strong>New</strong> Personal Care<br />
Applications Lab<br />
El Salvador<br />
30 Years Of<br />
Ongoing Growth<br />
Oil & Gas<br />
Global Contract<br />
For Shell<br />
Refineries<br />
FECC Annual Congress<br />
“Partnership<br />
For Success”<br />
Netherlands<br />
<strong>New</strong> <strong>Distribution</strong> <strong>Center</strong><br />
<strong>In</strong> <strong>Rotterdam</strong>
Published by:<br />
Brenntag Holding GmbH<br />
Hubertus Spethmann (V.i.S.d.P.)<br />
Stinnes-Platz 1<br />
D-45472 Mülheim an der Ruhr<br />
Email: hubertus.spethmann<br />
@brenntag.de<br />
What’s <strong>New</strong><br />
Photo: bisonrallyteam.nl<br />
8<br />
Editor:<br />
Simone Jähnel<br />
Tel.: +49 (0) 208/7828-<br />
7702<br />
Email: simone.jaehnel<br />
@brenntag.de<br />
Brenntag Specialties<br />
uSA opened a<br />
new personal care<br />
laboratory in <strong>New</strong><br />
Jersey.<br />
16<br />
Brenntag Latin<br />
America focuses<br />
on specialty chemicals<br />
and aims to<br />
remain the partner<br />
of choice in the<br />
region.<br />
25<br />
The Brenntag iT<br />
team recently<br />
brought the business<br />
processes in<br />
Switzerland into<br />
top form using the<br />
ARIS platform.<br />
31<br />
Jean-Pierre<br />
Jacobs, Brenntag<br />
sales engineer from<br />
the Netherlands,<br />
put the pedal to<br />
the metal in the<br />
Central Europe<br />
Rally 2008.<br />
What’s <strong>New</strong><br />
Netherlands – <strong>New</strong> Site <strong>In</strong> <strong>Rotterdam</strong> 3<br />
ukraine/Russia – Brenntag Expands Network With Dipol 4<br />
Netherlands – Brenntag Acquires C. N. Schmidt 4<br />
uK/ireland – Albion Supplies Water Purity Chemicals To Scottish Water 5<br />
Belgium/Sweden – Brenntag acquires Yara chemical supply activities 6<br />
FECC Annual Congress – Partnership For Success 7<br />
Slovakia – Brenntag Acquires Chemical <strong>Distribution</strong> Activities Of Centralchem 7<br />
uSA – <strong>New</strong> Personal Care Applications Lab 8<br />
Netherlands – Food Seminar With Gourmet Chef 8<br />
Oil & Gas – Contract To Supply Shell Around The Globe 9<br />
Specialties Europe – <strong>In</strong>terview With Dr. Christian Ohm 10<br />
Companies in Focus<br />
Specialties Europe – Image Project 12<br />
El Salvador – 30 Years Of Ongoing Growth 14<br />
Latin America – Concentrating On Specialties 16<br />
Partners And Products<br />
Norit NV – 1,001 Applications For Activated Carbon 19<br />
Personal Care – Customer Day Dedicated To Naturalness 22<br />
inside<br />
Brazil – Salespersons Of The Year Honored 23<br />
Germany – Brenntag Teams Participate <strong>In</strong> Local Fun Run 23<br />
Spain – Plant Kiosk Closes Technological Gap 24<br />
Switzerland – ARIS Platform Improves Workflow 25<br />
uSA – Leading The Way <strong>In</strong> Customer Service 26<br />
uSA – Brenntag Committed To Safety 27<br />
Belgium – Fire Department Drill With 150 Participants 28<br />
Poland – Brenntag Receives Award From Forbes 28<br />
Poland – Seminar: Getting Down To The Meat Of Things 29<br />
Germany – Emergency Drill At Brenntag GmbH 30<br />
Germany – Safety Training For Professional Drivers 30<br />
Employee Profile – Jean-Pierre Jacobs: Full-Throttle Through Central Europe 31<br />
Puzzle 32<br />
Editorial Partners:<br />
Christoph Wennekers (CvD),<br />
Sebastian Arackal,<br />
VVA Kommunikation Essen<br />
Tel.: +49 (0)201/8 71 26 57<br />
Email: c.wennekers@vva.de<br />
Title image: Official start of operation of the distribution center in <strong>Rotterdam</strong> (from left<br />
to right): Jan Joop Alberts (General Manager Sourcing <strong>In</strong>dustrial Chemicals Europe),<br />
Carl Blomme (Managing Director Brenntag Benelux), Harry van Baarlen (Commercial<br />
Director <strong>In</strong>dustrial Chemicals) and Steve Holland (Chief Executive Brenntag Europe).<br />
Picture desk:<br />
Jens Peters, Frank<br />
Schuberth<br />
VVA Kommunikation Essen<br />
design:<br />
Sonja Komander,<br />
VVA Kommunikation Essen<br />
Publishing House:<br />
VVA Kommunikation Düsseldorf<br />
Photos:<br />
Brenntag (unless otherwise specified)<br />
<strong>Translation</strong>:<br />
<strong>PS</strong> <strong>Translation</strong>, Germersheim<br />
Brenntag together is published in German, English and Spanish with a circulation of 14,700 copies and online on www.brenntag.com.<br />
The Netherlands<br />
<strong>New</strong> <strong>Distribution</strong><br />
<strong>Center</strong> <strong>In</strong> <strong>Rotterdam</strong><br />
On June 13, 2008, Brenntag officially opened a new site in the “Chemiehaven”<br />
port of <strong>Rotterdam</strong>, the Netherlands, in the presence of numerous guests.<br />
“Thanks to the efficient set-up and<br />
the flexibility created through the<br />
connection with the Vopak terminal,<br />
this new site will support the further<br />
development of Brenntag in the Netherlands<br />
in terms of the distribution<br />
of solvents and chemicals as well as<br />
our service and quality for customers<br />
and suppliers,” said Steve Holland,<br />
Chief Executive Brenntag Europe, at<br />
the opening. At the new facility, which<br />
replaces the former location opposite<br />
of the Chemiehaven, Brenntag will<br />
store, handle and distribute a broad<br />
range of bulk and packed solvents<br />
and other products.<br />
The new facility features an ultramodern<br />
area for loading solvents into<br />
trucks. Drums are filled at one of the<br />
drum-filling stations, automatically<br />
palletized and subsequently transported<br />
to a warehouse for storage.<br />
Another warehouse was built to store<br />
packed products. Both warehouses<br />
have a capacity of 6,300 pallets each.<br />
The site also has extensive mixing and<br />
blending facilities and a new office<br />
building. The new facilities comply<br />
with the strictest regulations and gui-<br />
delines regarding safety, health and<br />
environment (SHE). More than 30%<br />
of the total investment was earmarked<br />
for SHE expenditures.<br />
The new site is built on an area of<br />
30,000 m² adjacent to the Vopak terminal,<br />
together with which Brenntag<br />
has developed an innovative and efficient<br />
integration of the new facilities:<br />
Solvents are stored in Brenntag’s<br />
own underground tanks of 50 m³ each<br />
as well as in high-volume tanks of 800<br />
m³ to 1200 m³ at the Vopak site. The<br />
two sites are connected via pipeline,<br />
which allows Brenntag to handle the<br />
products at its own site. “Also other<br />
partners can take advantage of this<br />
cooperation; for example by storing<br />
their products at Vopak and using the<br />
Brenntag facilities for handling and<br />
distribution,” says Carl Blomme, Managing<br />
Director Brenntag Benelux.<br />
Brenntag Nederland B.V., a leading<br />
distributor of chemicals in the Netherlands<br />
with more than 240 employees,<br />
belongs to the Brenntag Group. Royal<br />
Vopak operates more than 76 tank<br />
terminals in 31 countries. The Dutch<br />
company is the international market<br />
Numerous guests joined Brenntag to celebrate the<br />
opening of the new ultra-modern distribution center<br />
in <strong>Rotterdam</strong>.<br />
leader in independent storage and<br />
handling of liquid petroleum products,<br />
chemicals, vegetable oils and<br />
liquid gas.<br />
u<br />
Contact: Marja Kooijman<br />
mjkooijman@brenntag.nl<br />
FACTS ANd FiGuRES<br />
Total area: 30,000 m²<br />
12,600 pallet spaces<br />
4 filling stations for drums and IBC containers<br />
1 filling station for canisters<br />
40 underground double-walled tanks<br />
2 mixing tanks<br />
12 tanks (800 - 1200 m³, connected to Vopak) to store<br />
deliveries from ships (inland and seagoing vessels)<br />
10 km of stainless steel pipeline<br />
4 tank truck filling stations with integrated weighbridge<br />
8 tank truck unloading stations
What’s <strong>New</strong><br />
Brenntag Acquires<br />
Chemical Distributor in<br />
The Netherlands<br />
AMSTERdAM C. N. Schmidt B.V. is focused<br />
on the distribution of specialty<br />
chemicals in the Netherlands and Belgium<br />
and was acquired by Brenntag<br />
in August 2008. Founded in 1921, the<br />
company works primarily in the food,<br />
pharmaceutical, rubber and water<br />
treatment sectors. Carl Blomme, Managing<br />
Director Brenntag in the Benelux,<br />
comments: “Together with C. N.<br />
Schmidt we expand our existing product<br />
portfolio, our services and our<br />
know-how in the specialty chemicals<br />
market. With the joined forces Brenntag<br />
will be the most attractive partner<br />
for customers and suppliers in the<br />
Benelux region.”<br />
Steve Holland, Chief Executive Brenntag<br />
Europe, sees this acquisition as<br />
the ideal complement to Brenntag’s<br />
distribution network in the Benelux<br />
region: “<strong>In</strong> C. N. Schmidt we have<br />
found a strong and experienced distributor<br />
of specialty chemicals. This<br />
acquisition enables us to strengthen<br />
our position in the important Benelux<br />
markets as well as our business in<br />
Europe.”<br />
Contact: Marja Kooijman<br />
MJKooijman@brenntag.nl<br />
The upcoming UEFA Euro 2012 soccer championships<br />
are providing additional stimulus to the Ukrainian<br />
economy: new streets and stadiums (photo: Donezk)<br />
are being built and airports are being expanded.<br />
Dipol’s expertise and distribution capabilities are in<br />
high demand in related industries.<br />
Foto: actionpress<br />
ukraine/Russia<br />
Brenntag Expands<br />
Network With Dipol<br />
Brenntag further expanded its distribution network in the ukraine,<br />
Russia and the Baltic states with the acquisition of dipol Chemical<br />
international inc. in early August 2008.<br />
Steve Holland, Chief Executive Brenntag<br />
Europe, says: “With Dipol Chemical <strong>In</strong>ternational<br />
as our partner, Brenntag<br />
takes a further important step in<br />
strengthening the distribution network<br />
in Central and Eastern Europe. We<br />
would like to extend a warm welcome<br />
to both employees and management of<br />
Dipol.”<br />
Founded as a chemical consulting<br />
company in the US in 1994, Dipol is now<br />
a leading distributor of polymers and<br />
specialty chemicals in the Ukraine, Russia<br />
and the Baltic states and also provides<br />
services in Belarus and Moldavia.<br />
The company posted external sales of<br />
US$ 100 million in 2007. Dipol operates<br />
a well-established distribution network<br />
via offices and warehouses in Kiev, St.<br />
Petersburg, Moscow and Riga and acts<br />
as a distributor for such renowned companies<br />
as Arkema, Clariant, DOW, DSM,<br />
DuPont, Huntsman, <strong>In</strong>eos and <strong>In</strong>eos<br />
Nova. The Kiev site is ISO 9001:2000 certified.<br />
Dipol supplies a variety of industries,<br />
typically as a single-source supplier.<br />
Helmut Struger, Managing Director<br />
Brenntag CEE GmbH, says: “The acquisition<br />
enables Brenntag to enter the market<br />
in the Ukraine and substantially in-<br />
creases our presence in Russia. We see<br />
huge potential in this area and want to<br />
participate in the growth of this region.<br />
Furthermore this cooperation is an<br />
ideal foothold to enhance Brenntag’s<br />
attractiveness for suppliers and customers<br />
in fields such as food, cosmetics,<br />
construction, paint & varnish, automotive<br />
and oil & gas. We are very excited<br />
about this acquisition and we are looking<br />
forward to future development.”<br />
Dipol estimates demand for polymers<br />
in the Ukraine alone at 850,000<br />
tons per year with above-average<br />
growth rates. The majority of specialty<br />
polymers for the booming construction,<br />
automobile, packaging and household<br />
goods industries there are imported,<br />
primarily from Western Europe. The<br />
upcoming UEFA Euro 2012 soccer championships<br />
to be held in the Ukraine and<br />
Poland are additionally stimulating market<br />
demand. These are excellent starting<br />
conditions for the distributor Dipol,<br />
which like Brenntag is well-known<br />
among its suppliers and customers for<br />
outstanding consulting services and<br />
expertise.<br />
u<br />
Further information:<br />
www.dipol.net<br />
FACTS ANd FiGuRES<br />
BRENNTAG CEE<br />
With sales of EUR 680 million in<br />
2007, Brenntag Central and Eastern<br />
Europe (Brenntag CEE) is the leading<br />
chemicals distributor in the region.<br />
Brenntag CEE is established in<br />
14 countries with 1,400 employees.<br />
Brenntag CEE supplies 32,000<br />
customers from 50 locations.<br />
uK/ireland<br />
Albion Supplies Water Purity<br />
Chemicals To Scottish Water<br />
in early May 2008, Albion Chemicals signed a 1.3 million euro<br />
contract with Scottish Water for the storage and supply of water<br />
purity chemicals.<br />
Albion Chemicals installed a dedicated<br />
customer storage facility at its Glasgow<br />
site to provide on-demand delivery<br />
to Scottish Water. Kim Connor,<br />
Quality Manager at Albion Chemicals,<br />
is pleased about the future cooperation:<br />
“We are delighted to be the<br />
supplier of choice for Scottish Water.<br />
Albion remains committed to providing<br />
localized customer service in Scotland<br />
and that is clearly a priority for<br />
Scottish Water.”<br />
Steven Carvel, Commercial Contract<br />
Manager at Scottish Water, comments:<br />
“Albion Chemicals will now be<br />
engaged in our supplier development<br />
program where innovation and efficiencies<br />
are eagerly pursued. Working<br />
effectively together we aim to<br />
provide the best in class value proposition<br />
for all our customers.” Scottish<br />
Water provides high-quality drinking<br />
water to over two million households<br />
across Scotland. Every day the company<br />
supplies 2.3 billion litres of clear,<br />
fresh drinking water and treats nearly<br />
one billion litres of wastewater.<br />
Leading The Way With Comprehensive<br />
Services<br />
The Albion Chemicals Group is the<br />
leading chemicals distributor in the<br />
UK and Ireland and a member of the<br />
The headquarters of<br />
Albion Chemicals in<br />
Glasgow.<br />
Brenntag Group. Albion Chemicals has<br />
more than 850 employees and supplies<br />
18,000 customers from 18 strategically<br />
located sites. The company offers<br />
both industrial and specialty<br />
chemicals as well as an extensive portfolio<br />
of services for a variety of customers<br />
in a diverse range of market<br />
sectors.<br />
It supplies 35% of the total coagulants<br />
and inorganic liquids required<br />
in the water treatment industry, thus<br />
contributing to the safe provision of<br />
water for 80 % of the UK population.<br />
Part of the agreement involves storing<br />
ultra-low bromate sodium hypochlorite,<br />
a new addition to the<br />
already extensive range of water<br />
treatment chemicals stored at the<br />
Glasgow site.<br />
u<br />
Albion Chemicals installed a<br />
dedicated storage tank for water<br />
treatment chemicals to ensure ondemand<br />
delivery for Scottish Water.
Belgium/Sweden<br />
What’s <strong>New</strong><br />
Brenntag acquires Yara<br />
chemical supply activities<br />
in late April, Brenntag acquired the chemical supply activities of Yara inter-<br />
national ASA, Oslo, at the sites in Köping (Sweden) and Tertre (Belgium).<br />
<strong>New</strong> members of<br />
the Brenntag team:<br />
André Detiège and<br />
Evelyne Willaert in<br />
Tertre (upper photo)<br />
and Carl Norell and<br />
Agnetta Ahlkvist in<br />
Köping.<br />
This means Yara fulfills the conditions<br />
imposed by the European Union for<br />
approval of the acquisition of Kemira<br />
GrowHow Oy, a Finnish manufacturer<br />
of fertilizers and industrial chemicals.<br />
Brenntag will take over industrial<br />
sales of ammonium nitrate solution,<br />
aqueous ammonia and weak nitric<br />
acid in Köping as well as ammonium<br />
nitrate solution, aqueous ammonia,<br />
and weak and concentrated nitric acid<br />
in Tertre. These products are used as<br />
raw materials or intermediates in a<br />
variety of chemical applications, including<br />
plastics and fine chemicals.<br />
They are also employed in the manufacture<br />
of non-military explosives and<br />
to reduce nitrogen oxides in power<br />
plants, combustion facilities and the<br />
glass industry.<br />
Brenntag Nordic took over responsibility<br />
for activities in Köping in early<br />
June 2008, while the Tertre site has<br />
belonged to Brenntag NV, Belgium<br />
since July 1. <strong>In</strong> both cases, the purchase<br />
package included the related<br />
loading and distribution facilities. The<br />
new sites are located in the middle of<br />
important industrial countries, allowing<br />
Brenntag to secure significant<br />
markets in the Benelux countries,<br />
France, Germany, Sweden and Northern<br />
Europe.<br />
“With the acquired business Brenntag<br />
Nordic will strengthen its leading<br />
position and become even more<br />
competitive in serving their customers,”<br />
says Michael Pieters, Managing<br />
Director Brenntag Nordic. Pierre<br />
Claeys, Sales and Marketing Manager<br />
<strong>Distribution</strong>, Brenntag NV, comments:<br />
“We supply our customers throughout<br />
Europe via truck and rail and offer<br />
additional interesting synergies with<br />
respect to the existing Brenntag product<br />
portfolio.” Steve Holland, Chief<br />
Executive Brenntag Europe, adds:<br />
“We are proud of the addition of the<br />
activities in Sweden and Belgium to<br />
our international network and look<br />
forward to strengthening and growing<br />
the businesses of our customers<br />
with the unique service Brenntag provides.”<br />
Products For Environmental<br />
Protection<br />
Brenntag is Yara’s distribution partner<br />
for AdBlue, an ultra-pure urea<br />
solution used as a reducing agent in<br />
the Selective Catalytic Reduction<br />
(SCR) technology. As the top international<br />
producer of mineral fertilizers,<br />
technical gases and nitrogen oxide<br />
products, Yara helps provide food for<br />
the growing world population.<br />
The industrial product portfolio<br />
includes environmental protection<br />
agents to safeguard air and water<br />
purity and products to ensure food<br />
quality. The tremendous diversity<br />
and ongoing knowledge exchange<br />
of the company’s workforce of more<br />
than 8,000 employees worldwide<br />
make Yara a leading performer in its<br />
industry.<br />
u<br />
Contact: Michael Pieters<br />
michael.pieters@brenntag-nordic.com<br />
Pierre Claeys<br />
pierre.claeys@brenntag.be<br />
FECC Annual Congress in Hungary<br />
“Partnership For Success”<br />
300 members of the European Association<br />
of Chemical distributors (FECC)<br />
gathered at the annual congress in Budapest<br />
in early June 2008, this year with<br />
the theme “Partnership for Success.”<br />
The participants from Western and<br />
Eastern Europe, the US, Mexico, Brazil,<br />
<strong>In</strong>dia, China and South Africa discussed<br />
the role of partnerships and<br />
cooperations between chemical distributors,<br />
their suppliers and customers<br />
in improving the supply chain.<br />
Otto Linher, representative from<br />
the EU Commission, reported on the<br />
current guidelines of the REACH <strong>In</strong>itiative<br />
regarding “only representatives”<br />
(ORs). ORs are companies or<br />
individuals that pre-register or register<br />
chemicals on behalf of non-EU<br />
manufacturers. Because non-EU manufacturers<br />
without a subsidiary in the<br />
European Union are legally forbidden<br />
from registering their chemicals under<br />
REACH, they are allowed to appoint<br />
an exclusive representative<br />
(“OR”) for this purpose if they want<br />
to continue to export to the EU. <strong>In</strong><br />
addition to REACH, talks at the con-<br />
gress addressed such important issues<br />
as the increasing importance of<br />
private equity investors in the chemicals<br />
industry and developing the<br />
markets of Eastern Europe, especially<br />
Russia. Steve Holland, member of the<br />
Executive Board of Brenntag Holding<br />
GmbH and head of European business,<br />
touched on the opportunities<br />
for the industry in these regions, stating:<br />
“Companies that invest in their<br />
employees, in infrastructure and in<br />
the international standard for health,<br />
safety and the environment can<br />
achieve sustainable growth in the<br />
countries of Central and Eastern Europe.”<br />
He used the success story of<br />
Brenntag CEE (Central and Eastern<br />
Europe) to illustrate his informed and<br />
detailed lecture.<br />
The number of FECC members has<br />
been continuously increasing for<br />
years and currently comprises all of<br />
Western Europe as well as Hungary<br />
and the Czech Republic. Numerous<br />
national associations and companies<br />
from Eastern and Southeastern Europe<br />
are applying for membership,<br />
which was one of the reasons for selecting<br />
Budapest as the venue for this<br />
year’s event.<br />
During meeting breaks and the<br />
gala dinner in particular, countless<br />
experiences, strategies and of course<br />
business cards were exchanged,<br />
making this year’s FECC Congress<br />
the ideal networking event for all<br />
those involved.<br />
u<br />
Further information:<br />
www.fecc.org<br />
Brenntag Acquires Chemical <strong>Distribution</strong> Activities Of Centralchem<br />
SLOVAKiA On January 9, 2008, two<br />
years of purchase negotiations between<br />
Brenntag and Centralchem were<br />
successfully concluded. As part of the<br />
purchase agreement, Brenntag will<br />
take over one of Centralchem’s two<br />
chemical distribution units in Slovakia.<br />
The company will retain the other division,<br />
the distribution of laboratory<br />
chemicals, under its original name and<br />
continue these activities in an agreedupon<br />
volume.<br />
Rudolf Bezák, Managing Director<br />
of Brenntag SK, says: “This acquisition<br />
means a long-range strengthening of<br />
Brenntag’s position in the Slovakian<br />
market. It also brings with it an increase<br />
in sales, an increase in internal<br />
operating profit and a significant<br />
growth in production.”<br />
Centralchem started distributing<br />
chemical products in the central Slovakian<br />
market in 1995 – about the<br />
same time as Brenntag. Centralchem<br />
originally operated as a sales channel<br />
for the products of its parent company,<br />
Detox. On the basis of these<br />
products, in particular organochlorides/chlorinated<br />
hydrocarbons, the<br />
company was quickly able to supply<br />
an extensive, practically exhaustive<br />
range of chemical raw materials. By<br />
gradually adding new raw materials<br />
to its product lines and massively expanding<br />
its sales area, the company<br />
established itself as a distributor of<br />
chemical products throughout Slovakia.<br />
Centralchem opened a branch<br />
office in Bratislava in 2003.<br />
As part of the agreement, Brenntag<br />
in Slovakia also took over three employees<br />
who were a major factor in the<br />
success of the company. Rudolf Bezák<br />
adds: “Within just a few months of the<br />
acquisition, it was evident that we<br />
made absolutely the right decision.<br />
The results look promising and initial<br />
synergies are being established.”<br />
Further information:<br />
www.brenntag-cee.com<br />
Centralchem’s site in Bratislava<br />
<strong>In</strong> his talk, Steve<br />
Holland described<br />
opportunities for<br />
growth for chemical<br />
distributors in<br />
Central and Eastern<br />
Europe as well as<br />
Russia.<br />
Foto: FECC
What’s <strong>New</strong><br />
North America<br />
<strong>New</strong> Personal Care Applications Lab<br />
<strong>In</strong> the new personal<br />
care applications<br />
laboratory (from left to<br />
right): Kailas Patel<br />
(chemist), Michele<br />
Margherita (Personal<br />
Care Marketing<br />
Director), Karl Gordon<br />
(Manager Technical<br />
Services) and Christina<br />
Morgan (Research and<br />
Development,<br />
Formulations)<br />
Brenntag Specialties inc. (BSi) is<br />
pleased to announce the opening of<br />
the new personal care applications<br />
lab at its headquarters in South Plainfield,<br />
<strong>New</strong> Jersey.<br />
“Personal Care is a focus market for<br />
us, as more and more customers are<br />
reducing in-house lab capabilities,”<br />
says Michele Margherita, Brenntag<br />
North America Personal Care Marketing<br />
Director. “We believe we can grow<br />
profitably by investing resources of<br />
value to our customers.”<br />
Future projects for the new applications<br />
lab will include improving customer<br />
formulations and creating additional<br />
prototypes for specific customers.<br />
The lab will also test new<br />
formulas, including lip balms, sunscreens,<br />
foundations and pressed<br />
powders. <strong>New</strong> ingredients will be incorporated<br />
as BSI’s product line expands.<br />
Exceptional Formulation Skills<br />
Karl Gordon, Manager Technical Services,<br />
will oversee this new facility in<br />
addition to the existing color and analytical<br />
laboratories, also on site. <strong>New</strong><br />
chemist Christina Morgan, Personal<br />
Care Applications Specialist, brings<br />
with her more than ten years of hair<br />
and skin care formulation experience<br />
and has exceptional skills and knowledge<br />
in creating prototype formulas<br />
and customer formulation solutions.<br />
The Netherlands<br />
Food Seminar With Gourmet Chef<br />
The Food division in the Netherlands<br />
has teamed up with renowned and<br />
innovative dutch celebrity chef Ron<br />
Blaauw.<br />
Brenntag is the leading supplier of<br />
food additives in the Netherlands. Ron<br />
Blaauw runs a two-Michelin-star restaurant<br />
near Amsterdam. Frank Haven,<br />
Managing Director of Brenntag Specialties<br />
in the Netherlands, is very pleased<br />
with the new cooperation, commenting:<br />
“Ron Blaauw, being so innovative<br />
in his work, fits perfectly with our strategy<br />
and way of thinking. We are proud<br />
to be working with him and are certain<br />
it will help to bring the Brenntag customer<br />
event up to the next level.” <strong>In</strong><br />
October, Ron Blaauw took part in the<br />
Brenntag workshop at the Higher Agricultural<br />
School (HAS) in Den Bosch<br />
(Netherlands), discussing innovative<br />
food concepts with customers from the<br />
food industry and preparing a selection<br />
of delicious dishes.<br />
BSI has been supplying the cosmetics<br />
industry with high-quality<br />
inorganic pigments and minerals for<br />
more than 30 years. The services of<br />
the company include modifying material<br />
characteristics through different<br />
types of surface treatment. “This<br />
allows us to enhance the reactivity<br />
and adhesion of the treated pigments<br />
and materials or to provide other important<br />
characteristics from the domain<br />
of surface chemistry,” explains<br />
Thomas Grunstra, BSI Director Marketing<br />
Personal Care. Pigments and<br />
minerals most frequently used in the<br />
cosmetics industry include iron oxides,<br />
ultramarine blues, manganese<br />
violets, chrome hydrate, chrome oxide<br />
greens, talc, colloidal kaolin,<br />
sericite, mica, bentonite, titanium<br />
dioxide and zinc oxide. These raw<br />
substrates are further enhanced to<br />
improve skin feel, texture, adhesion,<br />
dispersibility and water repellency.<br />
BSI Technical Services operates a total<br />
of three labs focused on quality control<br />
and applications chemistry, and performing<br />
services such as quality assurance,<br />
product inspection, testing, identification,<br />
traceability and recommendations<br />
for correcting and improving processes.<br />
The 8-member team consists of<br />
two managers, three chemists, two sample<br />
room clerks and one administrative<br />
secretary .<br />
The analytical laboratory is the most<br />
Brenntag believes that there is significant<br />
potential for growth in food<br />
additives within the Dutch hotel & catering<br />
industry.<br />
<strong>In</strong>novative <strong>In</strong>gredients<br />
Culinary professionals are looking further<br />
for innovative ingredients and are<br />
beginning to see the world of opportunities<br />
that lies ahead. Ron Blaauw for<br />
instance was searching for a quality<br />
sweetener with an improved taste for<br />
extensive of the three labs and performs<br />
the broadest range of tasks. It is responsible<br />
for the quantitative and qualitative<br />
analysis of all incoming materials. This<br />
lab also provides product support for<br />
sales and marketing and ensures that<br />
product quality meets specifications.<br />
The analytical lab also performs testing<br />
and certification procedures on selected<br />
USP/FCC products that are marketed<br />
under the BSI private labeling program.<br />
The color lab has been utilized for<br />
many years to support the industrial pigments<br />
business, including, but not limited<br />
to ultramarine blue and iron oxides.<br />
The recent addition of Sun Chemical’s<br />
organic and pearlescent pigments for<br />
the <strong>In</strong>dustrial Market, and BASF’s pearlescent<br />
pigments for the Personal Care<br />
Market, will generate significant activity<br />
in this area. The color lab has also been<br />
expanded to include the evaluation and<br />
development of new and competitive<br />
colors for cosmetics applications, enabling<br />
us to develop lab blends to match<br />
existing customer’s shades.<br />
u<br />
Contact: Michele Margherita,<br />
Thomas Grunstra,<br />
mmargherita@brenntag.com,<br />
tgrunstra@brenntag.com<br />
Further information:<br />
www.brenntagspecialties.com<br />
use in his beverages and desserts. Brenntag<br />
experts suggested their product<br />
Sucralose, which turned out to be the<br />
perfect fit. The professional chef was<br />
also impressed with the binding agent<br />
Methocel (HPMC), which is used to stabilize<br />
food preparations. Willem van<br />
Dam, Business Manager Life Sciences,<br />
is convinced that both sides benefit<br />
from this partnership: “At Brenntag we<br />
are extremely good at finding solutions<br />
for specific food requirements. For example,<br />
we know how to thicken an oil<br />
dressing and how to make a mousse<br />
that keeps its texture and stability. However,<br />
we are not professional chefs and<br />
Brenntag Supplies Shell With SulfrZol® 54 Sulphiding Agent<br />
BRENNTAG OiL & GAS signed in May<br />
Photo: Shell<br />
2008 a global contract to supply Shell<br />
with SulfrZol® 54, a sulphiding agent<br />
used in the fuel company’s refineries.<br />
Shell has been using SulfrZol® 54, a<br />
di-t-butyl polysulphide chemical, for<br />
catalyst pre-sulphiding at various European<br />
sites since 2004. Examples of<br />
successful projects include refineries<br />
in Stanlow (UK), Pernis (the Netherlands)<br />
and Godorf (Germany). As part<br />
of the agreement, Brenntag Oil & Gas<br />
supplies a total of 30 Shell refineries<br />
worldwide, of which 10 are based in<br />
Europe. This makes Brenntag one of<br />
the leading distributors in the market<br />
of sulphiding chemicals.<br />
Baijan Azimzadeh, Product Manager<br />
at Brenntag Oil & Gas Europe, was assisted in closing the agreement<br />
by Will Bridges from Brenntag subsidiary Coastal Chemical in the US<br />
and by the Lubrizol Corporation, manufacturer of SulfrZol®. Together<br />
they convinced Shell that catalyst pre-sulphiding using SulfrZol® 54<br />
has a number of safety advantages. SulfrZol® fulfills stringent environmental<br />
standards and saves both costs and energy. With its high<br />
flash point of 100ºC, the product is safe and easy to handle. No special<br />
measures are required with respect to production, packaging,<br />
transportation, storage or clothing. Moreover, SulfrZol® 54 does not<br />
have an unpleasant odor.<br />
Brenntag is the official distributor and service provider on behalf of<br />
Lubrizol. “The numerous visits, projects and promotions around<br />
SulfrZol® are finally paying off,” says Azimzadeh. “When I started in<br />
my position, the product was hardly recognized in the market. Both<br />
clients and catalyst manufacturers were very skeptical and tended to<br />
go with traditional sulphiding products, such as DMDS (di-methyl<br />
di-sulphide). Fortunately, Shell has now recognized the safety advantages<br />
of SulfrZol® 54.” Brenntag Oil & Gas anticipates that many other<br />
refinery operators will follow Shell’s example.<br />
Contact: Baijan Azimzadeh<br />
bazimzadeh@brenntagoilandgas.com<br />
therefore Ron Blaauw creates culinary<br />
solutions for our customers. This is<br />
where our relationship with Ron Blaauw<br />
is so helpful.”<br />
u<br />
Contact: Willem van Dam<br />
wvandam@brenntag.nl<br />
Further information:<br />
www.ronblaauw.nl/english<br />
The Shell refinery in<br />
Port Arthur, USA<br />
Front row, from left to right:<br />
Ron Blaauw (celebrity chef and<br />
owner of the 2-Michelin-star<br />
restaurant of the same name),<br />
Frank Haven (Managing<br />
Director of Brenntag Specialties<br />
in the Netherlands) and Willem<br />
van Dam (Business Manager Life<br />
Sciences (Food, Feed & Pharma)<br />
in the Netherlands). Back row,<br />
from left to right: Dietmar and<br />
Joris (cooks at Ron Blaauw’s<br />
restaurant), Stephan Paul (sales<br />
engineer at Brenntag) and<br />
Menno Post (sous-chef at the<br />
restaurant)
10 What’s <strong>New</strong> 11<br />
Brenntag Specialties in Europe<br />
“Our employees are the key<br />
to our success”<br />
Since June 2008, dr. Christian Ohm has been Marketing director of Brenntag Specialties<br />
in Europe. He talks to together about how he sees his new role and what he deems to be<br />
important for ensuring the long-term success of Brenntag in the specialties market.<br />
What are your impressions of<br />
Brenntag after your first few<br />
months?<br />
I was very impressed by the sheer variety<br />
of Brenntag’s international specialties<br />
business and, needless to say,<br />
by the people who are so committed<br />
to the success of the company. <strong>In</strong> addition<br />
to this, I see Brenntag as a very<br />
dynamic business that has the potential<br />
for significant future growth. <strong>In</strong><br />
short: my first impressions and experiences<br />
have been extremely stimulating<br />
and positive.<br />
And how do you rate the company’s<br />
prospects in the specialties business?<br />
I think that we are already well positioned<br />
on the international market.<br />
We have noted that our suppliers and<br />
customers are gearing their activities<br />
more and more towards the European<br />
or even the global market. Above all,<br />
I see significant potential in helping to<br />
drive forward the development of their<br />
business, by ensuring that Brenntag is<br />
iN PROFiLE: dR. CHRiSTiAN OHM<br />
a flexible and highly competent partner.<br />
is this also how Brenntag is seen on<br />
the market?<br />
Not quite, in my view. <strong>In</strong> Europe, Brenntag<br />
is seen above all as a major player<br />
in the distribution of industrial<br />
chemicals. The fact that Brenntag is<br />
now also the European number one in<br />
specialty chemicals is not yet known<br />
throughout the market. However, we<br />
are working hard to rectify this.<br />
Can you give a few examples of how<br />
you are going about this?<br />
By ensuring that Brenntag is seen as a<br />
partner that genuinely adds value to<br />
the supply chain, and by actively increasing<br />
the awareness of our range<br />
of products and services.<br />
Suppliers and customers essentially<br />
expect the same things from us:<br />
They want access to the market knowledge<br />
and expertise of our technical<br />
specialists and expect us to enhance<br />
their credibility and competitive edge<br />
Dr. Christian Ohm was born in Leverkusen-Opladen, Germany, in 1955. <strong>In</strong><br />
1981, he graduated from the University of Bonn with a degree in<br />
chemistry, followed by a doctorate in organic chemistry three years later.<br />
Dr. Ohm began his career at Bayer in Leverkusen in 1984, where he<br />
headed the Polymer Development laboratory in the Rubber division. <strong>In</strong><br />
1991, he moved to Bayer subsidiary Polysar Rubber Corporation in Sarnia<br />
(Canada), where he was department head in the area of Research &<br />
Development. <strong>In</strong> 1994, Dr. Ohm returned to Leverkusen to assume a<br />
managerial position in the area of Rubber Marketing. <strong>In</strong> 1996, he took<br />
responsibility for the regional coordination of North America/Mexico for<br />
Bayer AG. Having been appointed head of Marketing & Sales for<br />
“<strong>In</strong>organic Basic Chemicals” in 2000, he took over as manager of the entire IBC area the following year.<br />
Since June 2008, he has been Marketing Director of European Specialties at Brenntag.<br />
Christian Ohm is married and has three children.<br />
by offering a range of innovative products<br />
and services, backed-up by a<br />
world-class logistics network. For<br />
Brenntag, being competitive means<br />
providing not just the right price, but<br />
the right overall service package. I<br />
have every confidence that this approach<br />
will enable us to extend our<br />
leading position within the European<br />
specialty chemicals market even further<br />
in the future.<br />
I am also very enthusiastic about our<br />
new image brochures for Personal<br />
Care, Food, Pharma and ACES. We will<br />
be using the core messages and motifs<br />
of these brochures for our international<br />
trade fair activities, which in turn will<br />
help hone the profile of our company.<br />
is “distributor” still an accurate<br />
description of what Brenntag does?<br />
Not really. I see the term “distributor”<br />
as being too narrow a description of<br />
the wide range of services we provide<br />
in the specialties business. <strong>In</strong> actual<br />
fact, we are a very important link in<br />
the value chain, involved in all stages<br />
from new product development,<br />
through logistics, consulting and active<br />
support, all the way to final<br />
processing.<br />
does the creation of the new<br />
Marketing director position signify<br />
a major structural change within the<br />
company?<br />
No, I would be more inclined to say<br />
that it signifies a new departure and<br />
an increased focus on further developing<br />
this growth business. As I mentioned<br />
earlier, Brenntag also aims to<br />
continue enhancing its profile – both<br />
internally and externally – as a European<br />
company in the field of specialty<br />
chemicals. <strong>In</strong> this way, we can lay the<br />
foundations for achieving our goal: to<br />
outpace market growth in Europe. <strong>In</strong><br />
this regard, the creation of the new<br />
position of Marketing Director of European<br />
Specialties is a clear indication<br />
of where the company wishes to go.<br />
You mentioned honing the company’s<br />
profile on the European<br />
specialties market. is the organizational<br />
structure suitable for this?<br />
<strong>In</strong> my opinion, the structure has proved<br />
its worth but still has much potential<br />
to develop further. <strong>In</strong> the specialties<br />
area, the national organizations can<br />
turn to “European” colleagues – EBDMs<br />
(European Business Development Managers)<br />
and EMMs (European Marketing<br />
Managers) – for support in the increasing<br />
pan-European nature of their business.<br />
The EBDMs or EMMs of the eight<br />
specialty segments – Food, Pharma,<br />
ACES, Personal Care, Feed, Polymers,<br />
Cleaning and Water Treatment – preside<br />
over the European panels for the<br />
segment in question. Represented in<br />
the panels themselves are the specialists<br />
from within the individual countries<br />
who are responsible for the segment.<br />
<strong>In</strong> other words, we bring together all<br />
of our international expertise in order<br />
to develop strategies that will drive our<br />
European business forward and deliver<br />
our key objectives.<br />
However, everyday work has shown<br />
that there are overlaps that need to be<br />
managed efficiently. My goal is to<br />
make greater use of the transfer of<br />
knowledge at a European level, above<br />
and beyond the individual segments.<br />
A prime example of how successful<br />
this can be is the cooperation between<br />
the Food and Pharma areas in Nutraceuticals.<br />
<strong>In</strong> addition to the existing<br />
committees featuring national managers<br />
from each country, the EBDMs/<br />
EMMs will be coming together on a<br />
monthly basis, as of September 2008.<br />
The objective of these meetings is to<br />
share new developments and opportunities<br />
and, following this, to discuss<br />
together with colleagues and employees<br />
new ways in which our goals can<br />
be successfully implemented. I firmly<br />
believe that we are in an excellent position<br />
with this “individual country/European”<br />
organizational set-up.<br />
And motivated employees are an<br />
absolute must.<br />
Quite right. For me, our employees are<br />
the key to our success; they are the<br />
company’s most important asset.<br />
I see that more and more responsibility<br />
is being transferred to employees<br />
and that their workload is increasing.<br />
Communication is playing an ever<br />
more important role. I believe that<br />
providing ongoing training and keeping<br />
employee know-how up-to-date is<br />
the only way to meet the high requirements<br />
that exist in this business. After<br />
all, their motivation is the key for the<br />
quality of our services and, at the end<br />
of the day, the satisfaction of our business<br />
partners.<br />
Another key success factor in my<br />
view is mutual trust. <strong>In</strong> other words,<br />
agreements must be honored and the<br />
“door should always be open”. I deal<br />
with problems as soon as they arise<br />
and try to solve them by means of personal<br />
interaction. This is how I wish<br />
for my performance to be judged.<br />
How do you find the people at<br />
Brenntag?<br />
To answer this question, I would<br />
need to get to know more people in<br />
the company and find out exactly what<br />
they do. For this reason, but also to<br />
gain a better understanding of how<br />
things work in each individual country<br />
and region, I am currently visiting all<br />
European countries. This is a very exciting<br />
and interesting process. I have<br />
rarely seen so many colleagues and<br />
employees all fired up to “do business”.<br />
The goal of not only keeping the<br />
standard high, but working together<br />
to make it even higher, is something<br />
that I have sensed everywhere. u<br />
Contact: Dr. Christian Ohm<br />
christian.ohm@brenntag.de<br />
Dr. Christian Ohm (l.),<br />
Marketing Director<br />
Brenntag Specialties<br />
in Europe, talking to<br />
Hubertus Spethmann,<br />
Head of Corporate<br />
Communications<br />
Brenntag Holding
1 Companies in Focus 1<br />
Brenntag Specialties Europe<br />
„Shared Values, Shared Success“<br />
Brenntag Specialties Europe has positioned itself for success by initiating a<br />
broad image project.<br />
An example of the new fair stand<br />
design: here we see the Brenntag<br />
Personal Care stand at <strong>In</strong>Cosmetics<br />
2008.<br />
For several months now, Brenntag<br />
Specialties Europe has marketed<br />
itself with the slogan “Shared<br />
Values – Shared Success.” Could you<br />
explain the key messages of this<br />
project?.<br />
Hubertus Spethmann: <strong>In</strong> this project,<br />
we highlight for our business partners<br />
what Brenntag is today in the<br />
European specialty chemicals business<br />
and our performance edge: definitive<br />
market leadership in specialty<br />
chemicals distribution, outstanding<br />
teams of experts and a unique network<br />
allow our customers and suppliers<br />
to achieve long-range profitable<br />
growth. Brenntag also offers application<br />
consulting services, individual<br />
solutions and innovative marketing<br />
strategies across all country borders<br />
and product segments.<br />
Corporate Communications together<br />
with Brenntag Specialties Europe<br />
was commissioned with communicating<br />
and marketing the advantages<br />
of this highly successful model<br />
for the respective industries – making<br />
the most of our talents, so to speak.<br />
That sounds complex…<br />
Susanne Schnaufert: It is indeed. Authenticity<br />
is an elementary factor in<br />
identifying and successfully establishing<br />
a common image for the European<br />
specialty chemicals business.<br />
And this is a character trait that can<br />
be found in our employees. Some 200<br />
European colleagues in Specialty and<br />
<strong>In</strong>dustrial Chemicals helped initiate<br />
and shape the project from the bottom<br />
up. This is the only way we can<br />
ensure that an internally developed<br />
image manifests itself externally, with<br />
respect to our business partners.<br />
Special thanks are due to the European<br />
Business Development managers<br />
and all the colleagues who<br />
participated in the workshops with<br />
such dedication and intensity. We<br />
could not have achieved such a high<br />
quality without the tremendous support<br />
of the entire team.<br />
What does the image involve in<br />
concrete terms and what were the<br />
next steps you took?<br />
Claudia Barian: <strong>In</strong>itially, we were looking<br />
to develop a common image for<br />
Brenntag Specialties in Europe to unmistakably<br />
communicate Brenntag’s<br />
expertise as market leader. Over the<br />
course of various workshops with approximately<br />
200 employees from all<br />
eight industries, in other words ACES,<br />
Personal Care, Food & Nutrition, Feed,<br />
Pharma, Cleaning, Water Treatment<br />
and Polymers, we identified three<br />
common values as cornerstones of<br />
the subsequent communication concept:<br />
Passion – People – Performance.<br />
Using these values as a guideline, we<br />
teamed with our business development<br />
managers to develop concrete<br />
content for the respective industries<br />
and implemented this content in the<br />
form of brochures, advertisements,<br />
product lists, websites and at fair<br />
stands.<br />
And how did “Shared Values –<br />
Shared Success” emerge as the<br />
slogan of the project?<br />
Susanne Schnaufert: The slogan<br />
“Shared Values – Shared Success” is<br />
the culmination of our common values<br />
of “Passion – People – Performance”<br />
and our core strengths in the<br />
domains of sourcing, technical expertise,<br />
sales and logistics. This slogan<br />
reflects all of these aspects: it is the<br />
declaration of a common goal uniting<br />
Brenntag Specialties Europe and helps<br />
eliminate the patchwork image we<br />
are often perceived to have in the<br />
market.<br />
Why does every publication feature<br />
a Brenntag Specialties logo?<br />
Claudia Barian: The Brenntag Specialties<br />
logo has already been deployed<br />
in the United States with great success.<br />
It thus made sense to use it in<br />
the image project for Europe. It visu-<br />
ally emphasizes the position of Brenntag<br />
Specialties within the company<br />
and makes a distinctive impact in the<br />
market.<br />
What kind of challenges does one<br />
face in this type of project?<br />
Hubertus Spethmann: Sharpening the<br />
brand image of Brenntag Specialties<br />
Europe and achieving consistency<br />
within Europe are pretty much the<br />
greatest challenges. We work on this<br />
project daily, developing the next brochures,<br />
fair presentations, websites,<br />
advertisements and trade press interviews<br />
in a step-by-step manner, in<br />
close co-operation with the teams<br />
from the eight industries. Ultimately<br />
the image is defined by the people<br />
who transport the messages to the<br />
market on a daily basis.<br />
u<br />
Claudia Barian, Corporate<br />
Communications<br />
Susanne Schnaufert,<br />
Project Manager<br />
Hubertus Spethmann,<br />
Head of Corporate<br />
Communications
1 Companies in Focus<br />
1<br />
Grounds for<br />
celebration (from<br />
left to right):<br />
Salvador Paredes,<br />
Operational<br />
Manager Brenntag<br />
El Salvador, Juan<br />
Gómez de la Torre,<br />
General Manager<br />
Central America,<br />
Julia Emma Granada,<br />
Commercial<br />
Manager Brenntag<br />
El Salvador and<br />
Federico García,<br />
Financial Manager<br />
Brenntag El Salvador.<br />
El Salvador<br />
30 Years Of Ongoing Growth<br />
Brenntag El Salvador has enjoyed 30 years of successful business. The latest<br />
highlight in its ongoing development: the expansion and modernization of its<br />
site in Soyapango, San Salvador.<br />
“The cooperation with internationally<br />
renowned suppliers, a regional pool<br />
of regular customers and a commitment<br />
to continuously improving safety<br />
have helped establish Brenntag as<br />
one of the leading distributors in El<br />
Salvador,” remarks Julia Emma Granada,<br />
Commercial Manager Brenntag<br />
El Salvador.<br />
Since acquiring HCI in 2001, the<br />
Brenntag subsidiary is organized under<br />
Brenntag Latin America with<br />
headquarters in Houston, Texas. Brenntag<br />
El Salvador complies with all current<br />
standards and is strongly committed<br />
to plant safety, which is recognized<br />
and appreciated not only by customers<br />
but by the authorities as well. On<br />
February 10, 2008 for instance, Brenntag<br />
received a public award from the<br />
fire department of El Salvador. A key<br />
element in promoting quality, safety<br />
and environmental protection is Brenntag<br />
Latin America’s CASA program<br />
(further information available online<br />
at brenntagla.com). A current statistic<br />
indicates 901 days without a plant accident<br />
– an indication of how effective<br />
the safety programs are. Brenntag El<br />
Salvador has been ISO-9001 certified<br />
since 2006 and currently employs a<br />
workforce of 24.<br />
Broad Product Portfolio<br />
The history of the El Salvador subsidiary<br />
began on February 15, 1977<br />
SELECTEd SuPPLiERS<br />
OF BRENNTAG<br />
CENTRAL AMERiCA<br />
Ajinomoto · ANSAC · Arch Chemical ·<br />
Celanese · Cognis Mexicana ·<br />
Degussa México · Dow Chemical ·<br />
ExxonMobil · Jungbunzlauer ·<br />
Quimpac Silicatos y Derivados ·<br />
Solvay · Stepan · Wacker<br />
The team from Brenntag<br />
El Salvador with<br />
commercial managers<br />
from Brenntag Central<br />
America: Julio Campollo<br />
(Guatemala), Delmi de<br />
Romeró (Honduras), Denis<br />
Barria (Panamá), Norma<br />
Roldán (Costa Rica), Juan<br />
Gómez de la Torre<br />
(General Manager<br />
Brenntag Central<br />
America), Gus Oorthuys<br />
(Manager Brenntag<br />
Export, Netherlands) and<br />
Sweder van Rijckevorsel<br />
(Brenntag Latin America,<br />
Houston).<br />
with the establishment of the Chemical<br />
<strong>Center</strong>. The company began with<br />
six employees in a rented warehouse<br />
in the city center of the capital San<br />
Salvador. The <strong>Center</strong> then constructed<br />
its own building in the district of Soyapango<br />
in 1982, with total storage<br />
space of 3,060 m². Solvents were the<br />
main product at the time and continue<br />
to play an important role today,<br />
currently accounting for more than<br />
45% of sales. Today the product portfolio<br />
of Brenntag El Salvador also includes<br />
a diverse range of products<br />
Guatemala Honduras<br />
Pacific Ocean<br />
San Salvador<br />
from nearly all the business divisions.<br />
The chemicals distributor expanded<br />
and modernized its site in July<br />
2007. Brenntag El Salvador supplies<br />
customers throughout the country<br />
(see also INFO) from its base in Soyapango,<br />
where the distribution center<br />
boasts an area of 4,385 m² since expansion.<br />
The new facilities were officially<br />
inaugurated in November 2007.<br />
Brenntag made major investments in<br />
all areas of the site. Tank capacity for<br />
instance increased 67% to reach<br />
345,000 liters. Dry goods storage was<br />
increased 34%, while storage for flammable<br />
products was expanded by<br />
38%. Juan Gómez de la Torre, Regional<br />
Manager Brenntag Central America,<br />
comments: “A number of challenges<br />
had to be overcome over the years,<br />
but they all ultimately contributed to<br />
the success of Brenntag in El Salvador.”<br />
u<br />
Contact: Julia Emma Granada<br />
jgranada@brenntagla.com<br />
iNFO: EL SALVAdOR<br />
The new tank<br />
installation in<br />
Soyapango<br />
El Salvador, which means “the Savior” in Spanish, is the<br />
smallest country in Central America (21,000 km²) with the<br />
highest population density (6.7 million inhabitants). It<br />
borders Guatemala, Honduras and the Pacific Ocean. El<br />
Salvador is characterized by a range of volcanoes that divide<br />
the country into three regions: the southern coastline, the<br />
central plateau and valleys, and the northern mountains.<br />
The highest mountain is El Pital (2,730 m) on the border to<br />
Honduras. The highest volcano is Santa Ana in the west,<br />
with an elevation of 2,365 m. El Salvador’s main exports are<br />
coffee, sugar, shrimp, textiles, cotton, gold and chemicals.<br />
The country imports primarily machinery, food, textiles,<br />
vehicles and crude oil.
1<br />
Latin America<br />
Partners Companies And in Products Focus<br />
1<br />
Polymer Additives And<br />
Elastomers <strong>In</strong> Latin America<br />
Brenntag Latin America is increasingly<br />
concentrated on specialty chemicals.<br />
The new field of polymer additives and<br />
elastomers has already proven highly<br />
successful.<br />
Brenntag Latin America conducted a<br />
market study in late 2006. The 2005<br />
figures indicated a distribution volume<br />
of some $100 million for polymer<br />
additives and elastomers and strong<br />
growth in Latin America. At 11,000<br />
km long and 5,000 km wide however,<br />
the dimensions of this market are immense,<br />
with gigantic forests and long<br />
mountain ranges. Manufacturing is<br />
relatively limited in the area from<br />
Mexico to Chile and from Ecuador to<br />
Brazil. A large share of articles of<br />
daily use must be imported. The varying<br />
laws from country to country<br />
also hinder business activity. But it is<br />
amazing what Brenntag LA has<br />
achieved despite these difficulties.<br />
Michael Hansson, Director of Strategic<br />
Sourcing for Brenntag Latin America,<br />
explains: “By providing thorough<br />
marketing intelligence to principals<br />
and customers supported with an unmatched<br />
and proven logistics network,<br />
we are certain that we will be<br />
able to outperform the growth expec-<br />
tations of our suppliers. We are committed<br />
to being the partner of choice<br />
for the distribution of specialty chemical<br />
products.”<br />
Outstanding Employee Training<br />
A key component in this strategy is a<br />
sales force with outstanding training.<br />
Regional managers have been assigned<br />
responsibility for local sales<br />
structure and strategy at Brenntag<br />
Latin America, including Carla Castro<br />
(Mexico and Central America), John<br />
Penuela (Andino Norte) and Marcelo<br />
Nacif (Cono Sur). They all have many<br />
years of experience in these markets<br />
and have succeeded in attracting numerable<br />
renowned customers and<br />
suppliers within a short period of<br />
time. These managers and their sales<br />
teams convince local customers<br />
through meticulous lead management<br />
including product samples,<br />
sales literature and comprehensive<br />
product information in close cooperation<br />
with suppliers.<br />
Brenntag is establishing itself in<br />
the market as a full-service supplier.<br />
Mark van der Meulen, Development<br />
Manager for Polymer Additives &<br />
Elastomers, reports: “As a result of<br />
Brenntag’s ongoing commitment to<br />
improving quality and safety, we are<br />
the leading distributor in Latin America.<br />
As such, we target the top end of<br />
the market and offer an added value<br />
package, to both customer and producer.<br />
Our value proposition is based<br />
on selling branded products, in com-<br />
Foto: DOG-Chemie<br />
Brenntag Latin America promotion (from<br />
left): local trade fairs Expoplast in Peru and<br />
Plastimagen in Mexico, customer visit, and<br />
reception for customers.<br />
bination with service.”<br />
<strong>In</strong> addition to distributing topquality<br />
products, Brenntag offers outstanding<br />
technical support to ensure<br />
that it achieves its ambitious goals.<br />
On the basis of this philosophy, Brenntag<br />
Latin America sought and found<br />
suppliers with similar goals. “<strong>In</strong> the<br />
meantime top-quality manufacturers<br />
actively pursue us to have their products<br />
placed at Brenntag,” Mark von<br />
der Meulen is pleased to report. <strong>In</strong><br />
distributing polyolefins and PVC ad-
1<br />
On-site with customer PROINSUELAS in Colombia. Brenntag Polymer Additives & Elastomers Team Andino Norte<br />
captures the Latin American market.<br />
SELECTEd SPECiALTY CHEMiCALS<br />
SuPPLiERS<br />
The laboratories, offices and production facilities of DOG-<br />
CHEMIE have been based at the Port of Hamburg since<br />
1902. DOG-Chemie is internationally active as a specialist in<br />
additives for the rubber, lubricant and coating industries.<br />
Brenntag Latin America works closely with its sales and<br />
technical customer support departments.<br />
SILBERLINE is a world leader and global supplier of highquality<br />
special effect and performance pigments that<br />
dramatically enhance the visual appeal of coatings, paints,<br />
inks, plastics and textiles. Brenntag serves as Silberline’s<br />
distribution partner in Mexico.<br />
SONGWON <strong>In</strong>dustrial Co., Ltd. is the world’s second-largest<br />
manufacturer of phenolic and phosphite antioxidants. The<br />
range of products distributed by Brenntag includes<br />
Songnox® phenolic and phosphite antioxidants, Songstab<br />
stearate, Songsorb® UV absorber and Songlight hindered<br />
aminic light stabilizers.<br />
Further information:<br />
www.dog-chemie.de<br />
www.silberline.com<br />
www.songwonind.com<br />
Companies in Focus Partners And Products<br />
ditives, Brenntag Latin America works<br />
for example with Songwon, the second-largest<br />
producer in the world in<br />
terms of both product range and capacity.<br />
For rubber additives, Brenntag<br />
partners with Sinorg, Kemai and Deutsche<br />
Oelfabrik (DOG). The cooperation<br />
with DOG was recently established,<br />
thanks to an introduction from<br />
Brenntag Nordic which had several<br />
years of good experience. Other partners<br />
of Brenntag in Latin America<br />
include Sekisui, Rhodia, Silberline and<br />
Wacker (see also: “Selected Specialty<br />
Chemicals Suppliers”). Michael Hansson<br />
adds: “Every partner is analyzed<br />
with respect to potential synergies<br />
and common objectives.”<br />
Transparency <strong>In</strong> Communication<br />
Brenntag is in the process of branching<br />
out into additional specialty fields<br />
outside the traditional Latin American<br />
domains of Agro and Oil & Gas. The<br />
main focus will initially be on Personal<br />
Care, Paint <strong>In</strong>ks, Coatings, Adhesives<br />
and Polymer Additives & Elastomers.<br />
It is essential to keep close track of<br />
the developments of all product lines<br />
involved. <strong>In</strong> order to make communication<br />
between all parties as transparent<br />
as possible and facilitate mutual<br />
understanding of priorities, Brenntag<br />
recently introduced a web-based Sales<br />
Efficiency Tool (SET). It gives selected<br />
partners in the supply chain online access<br />
to relevant information on current<br />
projects. This enables Brenntag Latin<br />
America to provide transparency,<br />
which is essential in marketing specialties.<br />
“The combination of technical development,<br />
logistics security, quality<br />
suppliers and open communication<br />
made possible for instance with SET is<br />
the key to growth,” comments Michael<br />
Hansson. “The transparency we provide<br />
by giving our strategic partners<br />
access to a web-based tool will definitely<br />
be a very important component<br />
of our future success.”<br />
u<br />
Contact: Mark van der Meulen<br />
mvandermeulen@brenntagla.com<br />
Further information:<br />
www.brenntagla.com<br />
Photo: Norit<br />
Norit NV<br />
1,001 Applications For<br />
Activated Carbon<br />
Norit 'leading in purification' is a strong, well-known brand in the market for activated<br />
carbon. The company’s cooperation with Brenntag dates back to 1926.<br />
It was nearly a century ago that Norit<br />
'leading in purification' began the<br />
production of activated carbon on an<br />
industrial scale. Company founder A.<br />
Wijnberg developed a method for<br />
decolorizing sugar syrup in the refining<br />
process to produce white sugar.<br />
Headquartered in Zenderen, the Netherlands,<br />
the company has been one<br />
of the leading producers of activated<br />
carbon ever since. Today Norit is a<br />
global company, leading the way in<br />
purification solutions based on activated<br />
carbon technology. The Norit<br />
group supplies consumables, components,<br />
systems and solutions for every<br />
step of the water and beverage<br />
value chain. Some eight percent of<br />
the world’s population for instance<br />
consumes water purified by Norit<br />
technology – more than 15 million<br />
cubic meters daily. The activated carbons<br />
needed for this are produced or<br />
reactivated in a multitude of sites in<br />
the Netherlands, Italy, the UK and the<br />
US, with company participation in<br />
Mexico and Brazil. Norit 'leading in<br />
purification' is also an active member<br />
in a number of initiatives dedicated<br />
to meeting the growing demands for<br />
1
0 Partners And Products<br />
1<br />
Photo: Norit<br />
sanitation equipment and clean water.<br />
René Kuipers, CEO of Norit NV,<br />
says: “The development and application<br />
of high-quality purification technologies<br />
allows us to find the ideal<br />
balance between ecological, sanitary,<br />
safety and economic considerations<br />
and work toward our goal of a sustainable<br />
future.”<br />
Broad Spectrum Of Raw Materials<br />
A wide spectrum of raw materials,<br />
including peat, wood, lignite, coal,<br />
coconut shells and even olive pits, are<br />
used to produce a vast array of activated<br />
carbon types. The portfolio of<br />
products available for delivery is accordingly<br />
diverse. By controlling variations<br />
in physical nature (powdered,<br />
broken granular or extruded), particle<br />
size (from extremely fine powders to<br />
4-mm extrudates), degree of activation,<br />
purity, and through specific aftertreatments<br />
such as impregnation,<br />
Norit 'leading in purification' can offer<br />
a carbon type for every application.<br />
“You never need to force fit a Norit<br />
carbon.”<br />
Purification by activated carbon is<br />
a proven, modern, state-of-the-art<br />
technology with a long tradition for<br />
a multitude of purification needs. The<br />
Ancient Greeks used charcoal to ease<br />
the symptoms of food poisoning. And<br />
during the time of Columbus, sailors<br />
used to blacken the insides of water<br />
barrels with fire, having observed that<br />
the water would stay fresh much<br />
longer by doing so. This beneficial<br />
behavior of carbonized materials has<br />
to do with the phenomenon that contaminants,<br />
typically organic compounds,<br />
tend to accumulate on surfaces<br />
– a process commonly referred<br />
to as adsorption. It was the adsorption<br />
of organic compounds from the<br />
water that impeded the growth of<br />
bacteria in the sailors’ barrels. Likewise<br />
it was adsorption of the toxins<br />
emitted by ingested bacteria that reduced<br />
the effects of food poisoning<br />
in Ancient Greece.<br />
A Spoonful For A Soccer Field<br />
It is the physical nature of the surface<br />
that makes adsorption occur. <strong>In</strong> the<br />
case of activated carbon, it is primarily<br />
the sheer size of the surface that<br />
makes it so effective; a single spoonful<br />
of activated carbon can easily contain<br />
the equivalent surface area of an<br />
entire soccer field. This surface area<br />
is created during the activation process.<br />
The most common process is<br />
steam activation, in which steam molecules<br />
at approximately 1000°C selec-<br />
tively burn holes in the carbonized<br />
raw material to create a multitude of<br />
pores inside the carbonaceous matrix.<br />
<strong>In</strong> chemical activation, phosphoric<br />
acid is used to generate a similar<br />
porous system at lower temperatures.<br />
Purification is the primary field of<br />
application for activated carbon. The<br />
vast porous structure of the carbonaceous<br />
matrix allows activated carbon<br />
to eliminate unwanted contaminants<br />
from all types of streams (both liquid<br />
and gas) in a cost-effective manner.<br />
But the unique porous structure lends<br />
itself to many fields of application<br />
outside of purification, for instance<br />
as a catalyst carrier or in gold extraction.<br />
Exciting new fields of use continue<br />
to be discovered today.<br />
Brenntag Supplies Numerous<br />
Customers<br />
Brenntag assists Norit 'leading in purification'<br />
with its state-of-the-art<br />
distribution network. For instance<br />
Brenntag Nordic acts as a distributor<br />
of Norit products in the four Nordic<br />
countries of Sweden, Finland, Norway<br />
and Denmark. Applications for Norit<br />
products lie primarily in pharmaceuticals,<br />
food & beverage, drinking and<br />
waste water, chemicals, mining, catalysts,<br />
and gas & air. Bengt Unnefors,<br />
Brenntag Product Manager, comments:<br />
“Brenntag Nordic supplies<br />
Norit’s more than 200 different grades<br />
of activated carbon to numerous customers<br />
in all fields of application.<br />
Many customers receive deliveries<br />
from our distribution warehouses,<br />
but we sometimes also ship bulk or<br />
packed goods to customers directly<br />
from the factory.”<br />
Bengt Unnefors adds: “The ambition<br />
of Norit in Brenntag’s Nordic region<br />
is to be the market leader in the<br />
next four to five years.” The prospects<br />
certainly look good: “Norit 'leading<br />
in purification' is a reliable partner<br />
with outstanding expertise that can<br />
help us develop the market and give<br />
us more opportunities to grow our<br />
business. The name Norit 'leading in<br />
purification' itself is a unique selling<br />
proposition. Additional quality features<br />
include secure and reliable deliveries,<br />
custom support, special<br />
equipment and a well-trained sales<br />
force.”<br />
Photo: Norit<br />
Additional Opportunities For Growth<br />
<strong>In</strong> Environmental Protection<br />
<strong>In</strong>creasingly stringent environmental<br />
legislation is another factor that could<br />
stimulate business. Bengt Unnefors<br />
remarks, “Activated Carbon is a long<br />
established, well known product.<br />
Norit Activated Carbon is introducing<br />
new and improved grades to meet the<br />
latest market needs.” Demands on<br />
wastewater treatment for instance<br />
have increased both at the municipal<br />
level and in the pharmaceuticals industry.<br />
Wastewater must be carefully<br />
treated to remove hormones, drug<br />
residues, pesticides, herbicides and<br />
other substances. The corresponding<br />
regulation has already been included<br />
in an EU Framework Directive for water<br />
scheduled to come into force in<br />
2015. Affected companies are beginning<br />
the necessary preparations much<br />
earlier. The new European HACCP<br />
(Hazard Analysis and Critical Control<br />
Points) guidelines for food and pharmaceuticals<br />
will also lead to an increased<br />
use of activated carbon for<br />
purification purposes.<br />
Brenntag provides support for<br />
Norit’s own sales force. Backed up by<br />
a team of application specialists, it<br />
ensures that customers in more than<br />
150 countries around the world are<br />
adequately served in meeting their<br />
purification needs. “Wherever you are,<br />
there is always a Norit representative<br />
at hand” – and this is also true for its<br />
sister companies providing membranes,<br />
valves, CO2 recovery and analytics<br />
under the umbrella of Norit.<br />
u<br />
Contact: Bengt Unnefors<br />
bengt.unnefors@brenntag-nordic.com<br />
Further information:<br />
www.norit.com<br />
A PERFECT TEAM:<br />
BRENNTAG ANd NORiT<br />
The initiative of Hanne Geiger, Sales Executive at<br />
Brenntag Nordic, landed a lucrative new customer for<br />
Brenntag’s partner Norit 'leading in purification'. After<br />
reading an online article from the Norwegian environmental<br />
agency, she quickly established contact between<br />
Norit and a potential new customer, manganese producer<br />
RDMN. Norwegian daily newspaper “Rana Blad” even<br />
reported on this development, excerpted here:<br />
RDMN Stops Mercury Emissions<br />
On Friday, Rio Doce Manganese Norway (RDMN)<br />
tested the newly installed equipment from Dutch<br />
manufacturer Norit… The pilot plant will run until a<br />
permanent solution for removing mercury is found.<br />
Managing Director Svein Are Olsen from RDMN says<br />
that this plant will be used as a fully operational<br />
pilot plant to test how efficient this solution is in<br />
the longer run. The process is based primarily on<br />
the addition of activated carbon…<br />
According to the manufacturer, this should remove<br />
97-99% of the mercury in the flue gas from the<br />
sinter plant … Process Metallurgist Johan Eilertsen<br />
from RDMN explains that the pilot plant injects<br />
activated carbon into the airflow from the sinter<br />
plant. Mercury in the air stream binds with the<br />
activated carbon and is then collected in filter<br />
bags...<br />
Contact: Hanne Geiger<br />
hanne.geiger@brenntag-nordic.com<br />
The photo was taken during a joint product seminar May 20-21, 2008<br />
in Stockholm, attended by 20 sales representatives from Brenntag<br />
Nordic and Norit. Martin Fisher, Area Manager at Norit (left) and<br />
Bengt Unnefors, Brenntag Product Manager (right).
The Personal Care<br />
division of Brenntag<br />
Specialties in France<br />
(from left): Christelle<br />
Berthelot, Rola<br />
Mahbouba, Elodie<br />
Jean-Louis, Maelle<br />
Guillot, Caroline<br />
Fouillaret, Anne<br />
Giraud, Anne<br />
Thomasson<br />
Partners And Products<br />
Personal Care<br />
Customer Day Dedicated<br />
To Naturalness<br />
This past March, the Personal Care division of Brenntag Specialties in France staged a<br />
highly successful customer day dedicated to the theme of Naturalness. Anne Thomasson<br />
and Elodie Jean-Louis, managers of the project, gave us a glimpse behind the scenes.<br />
What are the advantages of a<br />
customer day?<br />
One meets participants in an informal<br />
setting at this kind of event, which<br />
makes it possible for customers and<br />
suppliers to interact on a very direct<br />
basis. Another advantage is that we<br />
can concentrate on presenting a selection<br />
of products from a very specific<br />
area. This further strengthens our image<br />
as a cosmetics specialist.<br />
What preparations were necessary<br />
and how much work was involved?<br />
It was a full time job during 2 months<br />
for Elodie, our Marketing assistant, to<br />
organize this event.<br />
Why did you choose the theme of<br />
Naturalness?<br />
The decision reflects current demand<br />
and an overall trend in the market.<br />
We selected carefully within our product<br />
portfolio the “natural” based ingredients<br />
fitting the best with the<br />
trend and we invited the suppliers<br />
concerned who all answered very<br />
positively.<br />
Whom did you invite and what was<br />
the reaction?<br />
We wanted to attract our largest but<br />
also our most loyal customers to our<br />
customer day. We sent then an invitation<br />
via email to 82 of them. <strong>In</strong> the<br />
end, 31 customers attended the event<br />
who represents about 40% of positive<br />
answers, which is very successful.<br />
What is the appeal of the customer<br />
day for participants?<br />
The main advantages for the customer<br />
are the concentration on a specific<br />
theme, the variety of presented products<br />
and the large number of suppliers<br />
present.<br />
What kind of feedback did you get<br />
from customers?<br />
More concretely, we had to send more<br />
than 150 samples to the attendees. So<br />
we expect quite a lot of new developments<br />
and new business in the end.<br />
do you plan to hold another<br />
customer day?<br />
Definitely. An event with the theme<br />
“Sensorics” is already planned for next<br />
year. We also send out electronic mailings<br />
in which we present a new ingredient<br />
to our customers every four to<br />
five weeks. This program allows us to<br />
highlight new chemicals in our product<br />
portfolio or selectively promote<br />
raw materials from our catalog that<br />
would be of particular interest to our<br />
customers.<br />
u<br />
Contact: Anne Thomasson<br />
athomasson@brenntag.fr<br />
Elodie Jean-Louis<br />
ejeanlouis@brenntag.fr<br />
Aline Serre<br />
aserre@brenntag.fr<br />
Foto: mauritius images<br />
Brazil<br />
Salespersons Of The Year Honored<br />
Prize winners Ederson Botjuk (2nd from left) and Cristiane Freitas (right) with their managers<br />
Cidro Basseto Junior and Christiano Costa<br />
For the first time, Brenntag Brazil has<br />
selected two employees as “Salespersons<br />
of the Year.”<br />
Brenntag Brazil is active primarily<br />
within the two major economic and<br />
industrial areas of Brazil, namely the<br />
southern region and the southeast<br />
region (including São Paulo, Rio de<br />
Janeiro and Minas Gerais). Ederson<br />
Botjuk was honored as the best salesperson<br />
from the south (state of Santa<br />
GERMANY The “Mülheimer Firmenlauf,”<br />
a fun run held in Mülheim is<br />
becoming increasingly popular every<br />
year. More than 100 company-sponsored<br />
teams participated in 2007,<br />
while this year there were 127, including<br />
three from Brenntag.<br />
Recreational runners from various<br />
companies throughout North Rhine-<br />
Westphalia, Germany’s most populous<br />
state, took part in this year’s fun run<br />
on June 15. Teams consisted of 4 members<br />
and included men’s, women’s<br />
and mixed divisions over five and ten<br />
kilometers. Participants were allowed<br />
to do both runs if desired. The company-sponsored<br />
fun run is part of the<br />
Tengelmann Run, which has been held<br />
for 13 years and is open to anyone.<br />
1,833 individual runners and 508 company-affiliated<br />
runners took part in<br />
this year’s event.<br />
This sporting event was initiated<br />
by Karl-Erivan Haub, a businessman<br />
from the food industry. Since 1994,<br />
proceeds from the entry fees as well<br />
as company donations go to benefit<br />
disabled children and youth. <strong>In</strong> 2007<br />
for instance, the German Special Olympics<br />
association used the proceeds<br />
from the run to organize a Germany-<br />
Catarina), while Cristiane Freitas won<br />
the award in the southeast region (São<br />
Paulo sales territory).<br />
Cristiane Freitas has worked at<br />
Brenntag since 1997, when she started<br />
her career as a chemist trainee. Today<br />
she provides service to customers in<br />
the paint segment and remarks: “It<br />
was very important to participate in<br />
this competition as it stimulates one<br />
to fulfill one’s dreams, employing<br />
Brenntag Teams Participate <strong>In</strong> Local Fun Run<br />
wide swimming competition which<br />
attracted 250 athletes. A school used<br />
money it received from the run to purchase<br />
electronic aids to facilitate communication<br />
for students unable to<br />
speak. And for years now, a local<br />
group promoting health sport and<br />
movement therapy has used the proceeds<br />
from the event to provide a<br />
transportation service for disabled<br />
children and youth. More than EUR<br />
165,000 in total have been raised for<br />
charitable causes in the past twelve<br />
years.<br />
inside<br />
creativity and especially team work.<br />
Thanks Brenntag!” Ederson Botjuk has<br />
been with the company for twelve<br />
years and adds: “The award is an incentive<br />
for all of us to keep doing even<br />
better business for Brenntag.” And the<br />
two sales specialists are certain that<br />
they could not have won this award<br />
without the support they received<br />
from their colleagues from internal<br />
sales, administration, finance and logistics.<br />
The criteria for this award included<br />
increasing gross profit margin and<br />
sales volume as well as teamwork, attitude,<br />
dedication and professionalism.<br />
As a prize, the winners will each<br />
receive a trip to Houston, including a<br />
visit to Brenntag Latin America headquarters.<br />
Brenntag Brazil is again<br />
sponsoring a competition and trip for<br />
the best salespersons in 2008… u<br />
Contact: Frederik Laumans<br />
flaumans@brenntagla.com<br />
Alejandro Fernandez<br />
afernandez@brenntagla.com<br />
Despite its status as a fun run, competition<br />
is intense and times are recorded<br />
with ultra-modern technology.<br />
Microchips attached to runners’ shoes<br />
transmit the identification code of<br />
each individual runner to the timing<br />
system. As the fastest runner of the<br />
three Brenntag teams, Jessica Sonnberger<br />
also placed 3rd in her age<br />
group in the 10-km distance and 20th<br />
overall, with a time of 47:01 minutes.<br />
Congratulations Jessica! Participation<br />
is anticipated to be even higher in<br />
2009…<br />
Left photo: the<br />
participants shortly<br />
after the start…<br />
Right: Brenntag<br />
sponsored three<br />
teams in the fun run,<br />
with an age range of<br />
21 to 44 years
inside<br />
Brenntag iberia<br />
Plant Kiosk Closes<br />
Technological Gap<br />
Employees who do not have their own PC can now use the plant kiosk to access<br />
the interactive corporate portal of Brenntag iberia.<br />
Felipe García, IT manager at Brenntag<br />
Iberia, states: “Brenntag Iberia is a<br />
modern organization with a growing<br />
interactive portal, which offers our<br />
employees a broad range of updated<br />
services and information on what is<br />
happening in the company.” Up to<br />
now, access to the corporate portal<br />
by our employees in Spain and Portugal<br />
was only possible via company<br />
computers. But because production<br />
employees typically do not have their<br />
own computers at work, they were<br />
unable to use the portal. “The larger<br />
the portal became, the farther these<br />
workers lagged behind their office<br />
colleagues,” says Felipe García.<br />
The electronic kiosk, promoted by<br />
Human Resources, is designed to<br />
close this technological and informational<br />
gap. Now all employees have<br />
access to the system and can find out<br />
about the latest developments in the<br />
Brenntag group, inform themselves<br />
about company policies and quality<br />
standards, print out pay stubs and<br />
manage emails.<br />
The kiosk is equipped with a magnetic<br />
card reader, so that employees<br />
only have to swipe their ID cards and<br />
enter their 4-digit PIN. The system<br />
recognizes the user and customizes<br />
the content it displays.<br />
The plant kiosk looks like an ATM<br />
and is operated in a similar<br />
manner.<br />
Frédéric Pierre, President Brenntag<br />
Iberia, comments: “We hope<br />
that introducing this new information<br />
system will help motivate and<br />
integrate all employees and better<br />
consolidate corporate culture.” <strong>New</strong><br />
services are planned for the portal,<br />
including an e-learning platform to<br />
allow production employees to easily<br />
participate in training courses (e.g.<br />
in safety).<br />
u<br />
Contact: Felipe Garcia<br />
felipe.garcia@brenntag.es<br />
Switzerland<br />
ARIS Platform Improves Workflow<br />
The new ARiS Platform software helps Brenntag Schweizerhall<br />
streamline business processes and improve workflows.<br />
Launched in December 2007, the extensive<br />
IT project was concluded in<br />
late May 2008 with workshops for<br />
employees in purchasing, sales and<br />
production. Ludger Kruse from Corporate<br />
IT in Mülheim, Germany was<br />
very pleased with the results: “The<br />
team achieved a lot in just a short<br />
time and successfully modeled the<br />
processes. All employees who participated<br />
were very enthusiastic<br />
about the workshops.” This was confirmed<br />
by Beatrice Del Principe, who<br />
was responsible for the Swiss project<br />
together with Christian Messmer and<br />
Ludger Kruse. “Employees submitted<br />
more than 200 suggestions for improvement<br />
to the project,” she noted.<br />
She finds it “typically Swiss” that employees<br />
not only discuss concerns<br />
and suggestions internally; they also<br />
manage to persuade external consultants.<br />
<strong>In</strong>tegrating Brenntag Schweizerhall<br />
in the business group was only one<br />
reason for the complex IT project.<br />
Messmer explains: “Our IT group was<br />
also interested in tapping synergies<br />
and using the models for SAP tests.”<br />
<strong>In</strong>tegrated Modeling Of Business<br />
Processes<br />
Brenntag has used the program<br />
from the well-known software and<br />
consulting company IDS Scheer for<br />
three years, with the goal of consistently<br />
modeling, standardizing and<br />
optimizing business processes in the<br />
European subsidiaries. The sophisticated<br />
ARIS tool allows detailed modeling<br />
and thorough analysis of business<br />
processes and provides answers<br />
to such questions as: Who works on<br />
a task in what order, what activities<br />
are carried out and what software<br />
systems are used? “This makes it possible<br />
to identify organizational, structural<br />
and technical weak points and<br />
develop strategies for improvement,”<br />
explains Ludger Kruse. “<strong>In</strong> the end,<br />
the best process solutions prevail and<br />
can be standardized."<br />
<strong>In</strong> addition to Germany and Switzerland,<br />
the subsidiaries in France,<br />
Belgium and Central and Eastern Europe<br />
(Brenntag CEE) rely on the ARIS<br />
software. Brenntag hopes to improve<br />
its organization and management in<br />
Europe and have better control over<br />
cross-national business processes. <strong>In</strong><br />
June 2007, Ludger Kruse and his team<br />
were awarded the Business Process<br />
Excellence Award from IDS Scheer<br />
(see together 3/07).<br />
u<br />
Contact: Ludger Kruse<br />
ludger.kruse@brenntag.de<br />
Beatrice Del Principe<br />
beatrice.delprincipe@brenntag.ch<br />
Further information:<br />
www.ids-scheer.de<br />
The ARIS project<br />
team (from left to<br />
right): Beatrice<br />
Del Principe,<br />
Christian Messmer<br />
(Project Manager),<br />
Markus Näher,<br />
Ralph Deuster,<br />
Urs Salvisberg and<br />
Philipp Winter.
North America<br />
Leading The Way <strong>In</strong> Customer Service<br />
Many of the<br />
Customer Service<br />
Managers from the<br />
eight US subsidiaries<br />
had never met<br />
before, but by the<br />
end of the third day<br />
strong and lasting<br />
relationships had<br />
been forged<br />
inside<br />
At Brenntag North America’s Customer Service Summit in June 2008, the focus was on<br />
best practices in customer services and how, as a team, to raise customer service to a<br />
higher level.<br />
Superb customer service is a priority<br />
at Brenntag, and participants Melisa<br />
Steinruck (Northeast), Jamie Smith<br />
(Southeast), Brenda Hill (Southwest),<br />
Amber Hayward (Great Lakes), Linda<br />
Bovee (Pacific), Ramona Smolder/Donna<br />
Hewitt (Specialties), Tiffany Snodgrass<br />
(Mid-South) and Jay Senterfitt<br />
(Coastal Chemical) brought high expectations<br />
and great enthusiasm to<br />
the meeting. As a team, the managers<br />
worked together to define a range of<br />
superior customer service practices<br />
involving phone etiquette, business<br />
and system process improvements and<br />
enhanced product knowledge.<br />
Facilitators Todd Stewart, North<br />
American Director MIS, and Chet Murphy,<br />
North American VP Market Development,<br />
kept each day packed with<br />
wide-ranging topics such as customer<br />
stratification, order confirmation,<br />
product safety, inside sales, “selling<br />
up,” sample requests, e-commerce,<br />
employee motivation and much more.<br />
Group exercises and individual role<br />
playing helped to emphasize and reinforce<br />
various parts of the agenda.<br />
Additional management team members<br />
Gary Critser (Mid-South), Kevin<br />
Bagin (Great Lakes), and Nina Basile<br />
(Headquarters), provided additional<br />
input and feedback related to their<br />
respective areas of responsibility.<br />
By the conclusion of the summit<br />
meeting, participants had developed<br />
an impressive list of specific, executable<br />
goals to be completed in the following<br />
months. They will now pass this<br />
information on to the customer service<br />
employees in the subsidiaries, the goal<br />
being to provide customers not only<br />
with exceptional service but with “service<br />
that will pleasantly surprise.” It is<br />
planned to continue the summit meetings<br />
in the years to come. The idea is<br />
to maintain momentum as we pursue<br />
our vision of making Brenntag the recognized<br />
leader in customer service<br />
excellence within our industry. u<br />
Contact: Chet Murphy<br />
cmurphy@brenntag.com<br />
The Customer Service Summit expanded<br />
upon parts of the “Brenntag University”<br />
training program, in accordance with the<br />
motto: “It’s never too late for professional<br />
development.”<br />
North America<br />
Brenntag Committed To Safety<br />
More than seven years of safe operations are certainly grounds for celebration.<br />
To mark the occasion, Brenntag treated its Portland employees to grilled steaks and<br />
baked potatoes.<br />
Brenntag Pacific President Steve Pozzi<br />
took time to help highlight the accomplishment<br />
and reminded employees<br />
that safety is everyone’s responsibility,<br />
from the top down: “People<br />
are our most important asset and the<br />
quality of our team sets us apart from<br />
the competition.” Troy Bangs, Operations<br />
Supervisor, and Joe Mesa, Warehouse<br />
Supervisor, have been at the<br />
plant in Oregon for more than 20<br />
years. They take the time at the start<br />
of each day to make a quick safety<br />
statement, followed by various reminders<br />
throughout the day. “Always<br />
have the proper personal protection<br />
gear, especially eye protection,” says<br />
Bangs. Forklift safety is a particular<br />
concern.<br />
Portland Operations Manager<br />
Kevin Hutchinson holds weekly safety<br />
meetings, while Tom Bajema, Vice<br />
President Operations for Brenntag<br />
Pacific and his team of Safety, Regulatory<br />
and Quality Managers have developed<br />
a prevention program to<br />
record and analyze near misses. Brenntag<br />
also invested in a major safety<br />
improvement project, which involved<br />
replacing older storage tanks in Portland<br />
and a complete overhaul of the<br />
electrical system. David Garner, Vice<br />
President of Operations for Brenntag<br />
North America, states: “The health<br />
and safety of our workers and the<br />
communities in which we operate are<br />
a principal concern of Brenntag.”<br />
The Portland facility, acquired in<br />
the Quadra Chemicals purchase, is a<br />
packaging and distribution hub for<br />
the Pacific Northwest. Custom blends<br />
of cleaning and sanitation products<br />
To celebrate 2,500 days of operation without an accident,<br />
Brenntag Portland treated its employees to a barbecue.<br />
are also produced here. The customer<br />
base includes the paper and pulp industry,<br />
chemical manufacturing, agriculture<br />
and food processing. u<br />
Contact: Steve Dallman<br />
sdallman@brenntag.com
The simulated<br />
accident at the<br />
Brenntag<br />
site involved several<br />
trucks loaded with<br />
liquid and solid<br />
hazardous materials.<br />
inside<br />
Forbes Honors Brenntag <strong>In</strong>vestments<br />
POLANd On March 6, 2008, Brenntag Polska<br />
garnered an illustrious award from financial<br />
and business news magazine Forbes. Forbes<br />
awards its “swallow” statues to outstanding<br />
companies that have had a positive influence<br />
on the economic development of the<br />
region.<br />
Brenntag Poland received the award as<br />
the most important company in its region.<br />
The company’s investments were<br />
cited as “Achievement of the Year,” in<br />
particular the new warehouse and<br />
ultra-modern production facility<br />
for dry and liquid feed additives<br />
built last year at its distribution<br />
center in Kedzierzyn-Kozle. The<br />
new facility has an annual capacity<br />
of some 25,000 tons. The pro-<br />
in May 2008, the local fire department<br />
conducted an emergency drill at Brenntag’s<br />
site in deerlijk.<br />
A total of 150 firefighters took part<br />
in the drill with the approval of on-site<br />
security. The simulated accident involved<br />
several trucks loaded with liquid<br />
and solid hazardous materials. At<br />
duction process complies with all safety and<br />
hygiene standards and conforms to current<br />
quality norms including ISO 9001:2000, Hazard<br />
Analysis and Critical Control<br />
Points (HACCP) to ensure food<br />
safety as well as national and<br />
European environmental regulations.<br />
Forbes also publishes a ranking<br />
of the world’s fastest growing<br />
companies, which listed Brenntag<br />
Polska as a “Forbes Diamond”<br />
in 2007.<br />
Further information:<br />
www.forbes.com<br />
Belgium<br />
Fire Department Drill With 150 Participants<br />
least five people were trapped in vehicles<br />
and had to be freed by the fire<br />
department.<br />
The purpose of the exercise was to<br />
practice correct procedures for dealing<br />
with hazardous materials, including<br />
potentially poisonous gases, under<br />
realistic conditions. The main issues<br />
Zenon Maslona, Managing Director of Brenntag<br />
Polska, was pleased to personally accept the<br />
prize on behalf of Brenntag.<br />
for the emergency crews were: What<br />
must be done first in this type of situation?<br />
What protective measures are<br />
available for the fire department?<br />
What equipment is needed? All these<br />
questions were addressed in detail in<br />
the follow-up discussion. And it was<br />
clear to everyone that emergency drills<br />
consistently provide valuable new insights.<br />
Kurt Blomme, Health and Safety<br />
Officer at Brenntag NV Belgium,<br />
says: “After all, not all emergency situations<br />
can be addressed in advance in<br />
the theory. Practical exercises are absolutely<br />
necessary.”<br />
u<br />
Contact: Kurt Blomme<br />
kurt.blomme@brenntag.be<br />
2008 Meat Seminar in Poland<br />
Getting Down To<br />
The Meat Of Things<br />
At an internal workshop in Kalisz, Poland, 20 Brenntag employees from the Food<br />
divisions in Germany, italy, Switzerland and the Netherlands gained knowledge of many<br />
food topics, including about the production of meat products.<br />
The meeting was opened on March 10<br />
by Urszula Danczyszyn, Food Product<br />
Manager, who gave an interesting talk<br />
and presentation on the products and<br />
general background of Givaudan, the<br />
leading producer in the flavor and<br />
fragrance industry. Givaudan offers<br />
solutions for nearly all food segments,<br />
including beverages, dairy and wellness<br />
products. Anna Diowksz from the<br />
Technical University of Lodz then informed<br />
seminar participants about<br />
the Elena company. Elena’s product<br />
portfolio includes freeze-dried fruits,<br />
vegetables, mushrooms, herbs, spices<br />
and meat. Its main customers are primarily<br />
food manufacturers, especially<br />
of dairy products, but also in the<br />
sweets industry, meat and fish processing,<br />
and hotels & restaurants.<br />
Hands-On Experience With Baked<br />
Goods<br />
On the second day of the seminar, a<br />
visit to the Vitpol meat processing<br />
plant near Kalisz took place. During a<br />
variety of workshops, participants prepared<br />
their own baked goods, sausages<br />
and ham. Recipes were provided<br />
for the products, but participants<br />
could add spices and flavors as de-<br />
sired. After a final check of the appearance<br />
to truly whet the appetite, the<br />
participants tasted their own creations<br />
and compared the costs of the ingredients<br />
and additives used.<br />
High-Quality Carrageenan Products<br />
On the third day of the seminar, Erik<br />
Andersen from the Spanish Ceamsa<br />
company gave a presentation on various<br />
high-quality carrageenan products.<br />
He described how these additives<br />
are produced and primarily used. As<br />
an extract from red algae, carrageenan<br />
is used in the food industry for in-<br />
stance as a gelling agent in light products<br />
and meats (sausage) and as a<br />
thickening agent in cold-mixed jams,<br />
baby food, milk products, milkshakes,<br />
ice cream and desserts.<br />
u<br />
Contact: Cezary Kowalski<br />
cezary.kowalski@brenntag.pl<br />
The seminar was an<br />
outstanding<br />
opportunity to learn<br />
more about meat<br />
production and share<br />
valuable experiences.<br />
After a final check<br />
of the appearance to<br />
whet the appetite, the<br />
participants tasted<br />
their own creations.
0 inside 1<br />
Germany<br />
Emergency Drill At Brenntag GmbH<br />
The protective suits<br />
have positive pressure<br />
inside, making it harder<br />
for chemicals to<br />
penetrate.<br />
Monitoring the drill<br />
(from left to right):<br />
Hans-Joachim Poesch<br />
(Brenntag), Bernd Eckard<br />
(TÜV Technical Control<br />
Board), Bernhard Kiefer<br />
(factory inspectorate),<br />
Dr. Anita Löbbert<br />
(factory inspectorate)<br />
and Peter Lukas (squad<br />
leader, fire department).<br />
Safety Training For Professional Drivers<br />
GERMANY At the suggestion of truck<br />
fleet managers, Brenntag GmbH sponsored<br />
a safety course for truck drivers<br />
in November 2007. The course was<br />
organized by a road traffic vocational<br />
training center based in Nordhausen<br />
in case of emergency, it is imperative<br />
that everyone knows exactly what to<br />
do. Together with the municipal fire<br />
department, Brenntag Kaiserslautern<br />
simulated a chlorine gas accident on<br />
its premises in december 2007.<br />
To make the drill as realistic as possible,<br />
the fire department arrived with<br />
flashing lights and wailing sirens.<br />
Representatives of the local factory<br />
inspectorate and control board were<br />
also on hand. Squad leader Peter Lukas<br />
first identified the danger and<br />
cordoned off the site. Then two firefighters<br />
with full protective gear ap-<br />
Skidding in the training truck<br />
and took place at a training facility in<br />
Obermehler. Andreas Frank, head of<br />
logistics in Germany, comments, “The<br />
goal of this training was to increase<br />
drivers’ awareness of dangerous situations<br />
on the road and for drivers to<br />
proached the actual cause of the<br />
simulated emergency: a defective cylinder<br />
of chlorine gas. Just like in a real<br />
accident, they were confronted with<br />
billowing clouds of smoke, generated<br />
in this case by a fog machine. The fire<br />
department closed the gas cylinder<br />
with an emergency cap and dispersed<br />
the artificial cloud of gas with water<br />
spray. The gas cylinder was then enclosed<br />
in a special container and<br />
safely transported away. Finally, measurements<br />
indicated no danger in the<br />
ambient air of the site, and the emergency<br />
drill concluded.<br />
The fire department was very<br />
pleased with how the two-hour exercise<br />
turned out. "Communication with<br />
Brenntag GmbH was outstanding,”<br />
praised the squad leader. And the fire<br />
department will be conducting another<br />
drill on-site in 2008, because,<br />
as Lukas puts it: “An inspection is certainly<br />
a good thing, but nothing can<br />
replace a practical exercise.“<br />
u<br />
Contact: Hans-Joachim Poesch<br />
joachim.poesch@brenntag.de<br />
experience and recognize their own<br />
limits.” Participation was mandatory<br />
for Air1 tank truck drivers and voluntary<br />
for all others. <strong>In</strong>terest in the program<br />
was so great that an additional<br />
two courses have been held, one in<br />
Obermehler and another in Eisenach.<br />
The program involved a theoretical<br />
section and a considerable amount of<br />
practice, under the watchful eye of<br />
two certified driving trainers. Behind<br />
the wheel of a special tip-resistant<br />
tank vehicle with stabilizing equipment,<br />
the professional Brenntag drivers<br />
were able to experience how<br />
quickly the limits of stability were<br />
reached, even at low speeds of only<br />
20 to 50 kilometers per hour.<br />
Contact: Andreas Frank<br />
andreas.frank@brenntag.de<br />
Jean-Pierre Jacobs<br />
Full-Throttle Through Central Europe<br />
This man is unstoppable: Brenntag employee Jean-Pierre Jacobs from<br />
the Netherlands, who as together readers will recall has participated<br />
twice in the dakar Rally, competed in the Central Europe Rally 2008 in<br />
late April. We hope you enjoy his exciting report.<br />
“As a result of international political<br />
tension and direct threats against<br />
the race from terrorist organizations,<br />
the 2008 Dakar Rally had to be completely<br />
cancelled for the first time in<br />
its history. This was a major disappointment<br />
for the Bison Rally Team,<br />
especially considering that the race<br />
car bearing the number 1, in which<br />
I ride as navigator, had already been<br />
approved for start by FIA experts.<br />
The Bison Rally Team consists of ten<br />
persons, two race cars, one service<br />
truck and an additional all-terrain<br />
assistance vehicle.<br />
We decided to participate in the<br />
‘Central Europe Rally 2008’ through<br />
Hungary and Romania instead. The<br />
technically demanding route leads<br />
from the Hungarian capital of Budapest<br />
to Lake Balaton, occasionally<br />
crossing over into Romania. Nearly<br />
half of the total distance of 3,000<br />
kilometers was run in special stages.<br />
After the first stage we arrived in<br />
Romania, where weather and road<br />
conditions were much more extreme<br />
than in Hungary. Stone pavement<br />
alternated with mud along the narrow<br />
roadways, and we even encountered<br />
snow. We also faced technical<br />
problems, including two flat tires,<br />
electrical problems and, of greatest<br />
concern, serious issues with the<br />
brakes. Due to the continuous problems<br />
with our brakes, we landed in<br />
a river on day three of the rally. It<br />
took us until 8 p.m. to recover the<br />
car and return to camp. We worked<br />
the entire night repairing the car and<br />
finished just one hour before the<br />
next day’s start!<br />
The following three days our performance<br />
was above average. During<br />
the six specials we consistently finished<br />
among the top amateurs. This<br />
is a strong indication of how competitive<br />
the team and our car are.”<br />
Preparing For Dakar 2009<br />
The team will work very hard in the<br />
coming months to prepare the car, a<br />
Desert Warrior with a BMW diesel<br />
engine, for Dakar 2009. <strong>In</strong> contrast<br />
to previous years, the 2009 event<br />
(January 3-18) will take place along<br />
an alternative route in South America<br />
(Argentina & Chile). The start and<br />
end will be in the Argentinean capital<br />
of Buenos Aires. Drivers must negotiate<br />
a distance of some 9,000 km,<br />
including a crossing of the Andes.<br />
The return trip will then lead them<br />
across the Atacama Desert and<br />
through the Argentinean provinces<br />
of Catamarca, Rioja and Córdoba.<br />
The together editorial team looks<br />
forward to the next edition of this<br />
report and wishes good luck to Jean-<br />
Pierre and his team!<br />
u<br />
Contact: Jean-Pierre Jacobs<br />
jpjacobs@brenntag.nl<br />
Further information:<br />
www.bisonrallyteam.nl<br />
Brenntag engineer Jean-<br />
Pierre Jacobs in his racing<br />
suit.<br />
The Bison Rally Team put<br />
the pedal to the metal in<br />
the Central Europe Rally<br />
2008.
inside<br />
The together Puzzle<br />
Win a legendary 4GB iPod Nano!<br />
Photo: Apple<br />
Are you an expert in the field of chemistry? Then the new<br />
version of the together puzzle is just the thing for you.<br />
From all correct solutions received, the editors will again<br />
draw a winner at random to receive a 4-GB Apple iPod<br />
Nano. To participate, simply answer the following ques-<br />
tions and use the specified letters to form the solution.<br />
Hint: the solution is the name of an American chemist<br />
who won both the Nobel Prize in Chemistry and the Nobel<br />
Peace Prize.<br />
Please email your solution together with your complete mailing address,<br />
phone number and email address, with the email subject “together puzzle”,<br />
to together@brenntag.de, or send your solution via postcard to the editors<br />
at the following address: Simone Jähnel, Brenntag Holding GmbH, Stinnes-<br />
Platz 1, D-45472 Mülheim an der Ruhr, Germany.<br />
Deadline for submissions is January 31, 2009. From all<br />
correct solutions received, winners will be drawn at<br />
random to receive additional attractive prizes. The organizers’<br />
decision is final. The editors hope you enjoy this puzzle!<br />
Solution to the puzzle from the 1/2008 issue: Paul Ehrlich<br />
1 An investigation of the component parts of a chemical sample (4th letter of the answer)<br />
2 An alkaloid; component of various stimulating foods and beverages (6th letter o. a.)<br />
3 Compounds of this element form the molecular basis of all life (6th letter of the answer)<br />
4 A closed pressurized device (2nd letter of the answer)<br />
5 A process in which one substance permeates another (3rd letter of the answer)<br />
6 Positively charged particle in the nucleus of an atom (1st letter of the answer)<br />
7 Poisonous transition metal with atomic number 48 (2nd letter of the answer)<br />
8 The spontaneous net movement of particles from an area of high concentration to an<br />
area of low concentration (5th letter of the answer)<br />
9 A workplace for conducting scientific research (1st letter of the answer)<br />
A negatively charged particle that binds with cations (3rd letter of the answer)<br />
An important solvent; also known as dimethyl ketone (6th letter of the answer)<br />
A device for separating mixtures using centrifugal force (9th letter of the answer)