Frame Cosmetics Italy_Brand Manual
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BRAND MANUAL<br />
A RESOURCE<br />
INTENDED FOR<br />
DISTRIBUTORS<br />
AND A<br />
REFERENCE FOR<br />
POINTS OF SALE
BRAND OVERVIEW
The belief at the core of the brand:<br />
AGING IS AN<br />
EXTRAORDINARY<br />
PROCESS WHEREBY<br />
YOU BECOME THE<br />
PERSON YOU<br />
ALWAYS SHOULD<br />
HAVE BEEN<br />
- DAVID BOWIE
The heart of the brand:<br />
MEDITERRANEITY:<br />
the foundation of our holistic,<br />
integrated approach to skin care.<br />
The Mediterranean Diet is<br />
inscribed within UNESCO’s<br />
World Heritage. It is not simply a<br />
question of what one eats;; rather,<br />
it is a way of understanding life<br />
as a whole. It is a collection of<br />
virtuous behaviors and habits<br />
that regulate our daily rhythms<br />
and rituals.
The soul of the brand:<br />
Why we do what we do<br />
Our philosophy is PRO-age rather<br />
than anti-age.<br />
We believe that aging is not a "disease" to<br />
be combated, but a natural part of life in<br />
which health and beauty should be<br />
celebrated and cared for.<br />
FRAME products represent a return to the<br />
enhancement of the individual and to the<br />
celebration of life.
The brand offering:<br />
What we do<br />
<strong>Frame</strong> delivers a holistic approach<br />
to skin care, in which wellness is at<br />
the core.<br />
For us, beauty and wellness is about so<br />
much more than simply slathering a cream or<br />
serum on your face.<br />
This is why, in addition to our cleansers, scrubs,<br />
creams, and serums, etc., we also include<br />
mechanobiological devices, applied<br />
nutraceuticals, vitamins, skincare<br />
supplements, essential oils, and herbal<br />
infusions as core parts of our offering.
<strong>Brand</strong> resources:<br />
With the collaboration of<br />
a prestigious scientific<br />
committee, <strong>Frame</strong><br />
harmoniously integrates<br />
scientific research into<br />
a holistic approach to<br />
beauty.
<strong>Brand</strong> resources:<br />
We have a network<br />
of companies<br />
specialized in the<br />
production of active<br />
plant raw materials<br />
and finished<br />
products<br />
development.<br />
<strong>Frame</strong> is the result<br />
of this synergy and<br />
cooperation.
<strong>Brand</strong> resources:<br />
The result of this rich, elaborate internal network that we leverage on:<br />
Our products are more effective, more natural, more<br />
fresh, and more environmentally-sustainable.<br />
Our carbon footprint is<br />
significantly<br />
limited, since we are 100%<br />
Made in <strong>Italy</strong>. We source<br />
all of the raw materials for<br />
our products<br />
from the protected Pollino<br />
National Park in the<br />
Mediterranean.
COMMUNICATING<br />
THE BRAND
<strong>Brand</strong> Values<br />
External beauty as a result of internal wellness<br />
Whole person beauty<br />
Celebrating your individuality and the life within you<br />
Professional collaboration for advancement
<strong>Brand</strong> Personality<br />
Positive<br />
Intelligent<br />
Innovative<br />
Inspiring
<strong>Brand</strong> Tone of Voice<br />
Professional<br />
Scientific<br />
Authentic<br />
Informative<br />
Practical<br />
Sincere
KEY FACTS<br />
- <strong>Frame</strong> products use raw plant materials that are all local to<br />
the Mediterranean basin, combining scientific research and organic<br />
formulas with low environmental impact
KEY FACTS<br />
- The dispensers use airless technology that limits contact with air to the<br />
single dose of each product, avoiding oxidation processes and providing<br />
added value in design terms
KEY FACTS<br />
- Products come with applicators and accessories that enhance<br />
the effectiveness of the treatments
KEY FACTS<br />
- The collection is divided into three lines: Prevention (for early adulthood),<br />
Maintenance (for mid-to-late adulthood), and Intensive Restoring (for midto-late<br />
adulthood and mature or damaged skin). We offer the possibility to<br />
purchase complete kits with an entire skin care regime that will last for an<br />
entire season.
KEY FACTS<br />
- The cleansers, scrubs, creams, and serums are complemented by an<br />
assortment of Applied Nutraceuticals and Skincare Supplements to support<br />
wellbeing and beauty, as well as a portable device that enriches water with<br />
molecular hydrogen, making the treatments more easily absorbable.
KEY FACTS<br />
- Our specialists are able to formulate our products to meet the specific skin<br />
exigencies of individuals, thanks to our "Made to Measure" platform, in which<br />
individuals can register in order to receive tailor-made products. The products<br />
are formulated based on information gathered from a comprehensive<br />
questionnaire regarding skin type, lifestyle habits, etc., and the results from<br />
our Bio-Impedance Skin Analyzer.
KEY FACTS<br />
- In our products, there are no chemicals and we never test on animals (we<br />
are cruelty-free!)
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