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Ancor selects GMC to accelerate new customer communications

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<strong>GMC</strong> Software Technology AG<br />

www.gmc.net<br />

<strong>Ancor</strong> <strong>selects</strong> <strong>GMC</strong> Software Technology <strong>to</strong> <strong>accelerate</strong> <strong>new</strong><br />

cus<strong>to</strong>mer <strong>communications</strong> programs<br />

September 22, 2011<br />

Bos<strong>to</strong>n, Massachusetts and Appenzell, Switzerland<br />

<strong>GMC</strong> Software Technology, a Xerox Business Innovation Partner, <strong>to</strong>day announced <strong>Ancor</strong> Information<br />

Management of Troy, Michigan, has been able <strong>to</strong> <strong>accelerate</strong> <strong>new</strong> cus<strong>to</strong>mer programs by selecting <strong>GMC</strong><br />

Software Technology <strong>to</strong> design, manage and produce their cus<strong>to</strong>mer’s membership, statement and point-of-<br />

sale projects.<br />

<strong>Ancor</strong> provides cus<strong>to</strong>mized printing and electronic document services for a wide variety of loyalty, cus<strong>to</strong>mer<br />

communication and membership programs. <strong>Ancor</strong>’s cus<strong>to</strong>mers include leading healthcare, membership-<br />

based organizations, utilities, tele<strong>communications</strong> and au<strong>to</strong>motive.<br />

“Our existing software products significantly affected our ability <strong>to</strong> bring <strong>new</strong> cus<strong>to</strong>mer programs online and<br />

even minimal changes <strong>to</strong>ok <strong>to</strong>o much time and resources,” said Kelly Colohan, Executive Direc<strong>to</strong>r at <strong>Ancor</strong><br />

Information Management. “With solutions from <strong>GMC</strong> in place, we can quickly execute programs with <strong>new</strong><br />

cus<strong>to</strong>mers and continue <strong>to</strong> deliver on our mission <strong>to</strong> ensure speed, accuracy and flexibility.<br />

Using a suite of solutions from <strong>GMC</strong> Software Technology, <strong>Ancor</strong> can more quickly respond <strong>to</strong> <strong>new</strong><br />

cus<strong>to</strong>mer programs as well as react <strong>to</strong> changes from existing ones. In addition, <strong>Ancor</strong> can develop<br />

sophisticated and highly personalized <strong>communications</strong> that include statements and card services.<br />

“We are enthusiastic that regardless of a highly competitive situation, <strong>Ancor</strong> has sided with <strong>GMC</strong> Software<br />

Technology <strong>to</strong> speed the process of developing <strong>new</strong> programs for their cus<strong>to</strong>mers and lessen the impact on<br />

their internal resources,” said Scott Baker, Vice President of Worldwide Channels at <strong>GMC</strong> Software<br />

Technology. “Together with Xerox, we are excited <strong>to</strong> be working with <strong>Ancor</strong> and look forward <strong>to</strong> a long,<br />

mutually-beneficial relationship.”<br />

“The strategic partnership with <strong>GMC</strong> Software Technology allows Xerox <strong>to</strong> offer cus<strong>to</strong>mers like <strong>Ancor</strong> an<br />

advanced set of solutions for managing their client’s cus<strong>to</strong>mer <strong>communications</strong> management programs,”<br />

said Gavin Jordan-Smith, Vice President, Production Workflow and Solutions at Xerox Corporation.” With<br />

the <strong>new</strong> solution in place, <strong>Ancor</strong> will see significant benefits in increased time <strong>to</strong> market and better resource<br />

utilization.”<br />

<strong>GMC</strong> Software Technology<br />

<strong>GMC</strong> Software Technology delivers the most effective solutions in the field of Cus<strong>to</strong>mer Communications<br />

Management (CCM). With unrivalled experience in the industry, <strong>GMC</strong> has consistently demonstrated the<br />

ability <strong>to</strong> help businesses increase cus<strong>to</strong>mer engagement across all <strong>to</strong>uchpoints. The company’s CCM<br />

platform, <strong>GMC</strong> Inspire, enables enterprises <strong>to</strong> deliver relevant <strong>communications</strong>, at the right time, through<br />

the preferred channel for every cus<strong>to</strong>mer – driving cus<strong>to</strong>mer loyalty, acquisition and operational efficiency.


<strong>GMC</strong> Software Technology AG<br />

www.gmc.net<br />

<strong>GMC</strong> Software Technology serves thousands of clients worldwide across the banking, insurance, retail,<br />

business services, telco/utilities and healthcare industry. Having received numerous awards in the field<br />

Cus<strong>to</strong>mer Communications Management, the company is recognized as an industry leader for innovation.<br />

For more information, please visit www.gmc.net Facebook: www.facebook.com/gmcnet, Twitter: @gmc_net<br />

Linkedin: http://www.linkedin.com/company/gmc-software-technology<br />

Media Contacts<br />

North America<br />

Mark Bonacorso<br />

Media Ink<br />

520-825-0217<br />

markb@mediaink.biz<br />

Europe<br />

Chris<strong>to</strong>ph Naucke<br />

Naucke Kommunikation<br />

+49 9151 908890<br />

chris<strong>to</strong>ph.naucke@naucke.com

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