Digital marketing Courses by Victorious Digital
Best digital marketing course content by Victorious Digital, Pune
Best digital marketing course content by Victorious Digital, Pune
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KEYPOINTS<br />
• What is SEO?<br />
• Types of SEO<br />
• Search Engine Basics<br />
• On Page SEO<br />
• Important Terms<br />
• Off Page SEO<br />
• SEO Concepts Or Terminologies<br />
• Black Hat SEO Techniques<br />
• Google Algorithms
WHAT IS SEO ?<br />
• “ SEARCH ENGINE OPTIMIZATION ” is the process of improving the visibility of<br />
a website on organic (Natural or free) search engine result pages.<br />
• Basic Terms – 1) Domain<br />
2) Extensions<br />
3) Hosting
TYPES OF SEO<br />
White Hat SEO<br />
Black Hat SEO<br />
Grey Hat SEO<br />
ON Page<br />
SEO<br />
OFF Page SEO
SEARCH ENGINE BASICS<br />
- Search Engine – A program that searches for an items in a database that<br />
corresponds to keywords or characters specified <strong>by</strong> the user.<br />
- Important Processes in Search Engine<br />
1) Indexing<br />
2) Crawler<br />
3) Crawling
ON PAGE SEO<br />
Title – Meta tags & Meta Title<br />
Description<br />
Keywords – Types<br />
Image Optimization<br />
Link Optimization<br />
HTML Optimization – Heading tag<br />
- BOLD tag<br />
- Italic tag<br />
- Anchor tag / Hyperlink<br />
XML Sitemap<br />
HTML Sitemap<br />
Robots.txt
IMPORTANT TERMS<br />
‣ 404 Error or Page Not Found Error<br />
‣ Canonical Tag<br />
‣ Redirection : 1) 301 redirection<br />
2) 302 redirection
OFF PAGE SEO<br />
Search Engine Submission – Entireweb , gigablast , exactseek<br />
Directory Submission – fivestarscenter , Directorycave , justdirectory<br />
Free Classified Submission – OLX , Quicker , Indiamart<br />
Image Submission – Pinterest , Photo bucket , Tumbler<br />
Social Bookmarking Submission – Tumbler , Instapaper , Redit<br />
Documentary Submission – PPT / PDF / VIDEO - issuu , sendspace , filecloud<br />
Article Submission - articlesfactory , openarticles , insertarticles<br />
Guest Posting - Edugorilla , search engine land , travel blog
SEO CONCEPTS OR TERMINOLOGIES<br />
• Bounce Rate<br />
• Keyword Density<br />
• Google Sand Box Effect<br />
• Google Penalty<br />
• Domain Authority ( DA )<br />
• Page Authority ( PA )<br />
• Inbound Links<br />
• Outbound Links<br />
• Link Building<br />
• Do Follow Links
• Irrelevant Keywords<br />
• Keywords Stuffing<br />
• Tiny Text , Hidden Text & Hidden Links<br />
• Cloaking<br />
• Duplicate Content or Mirror Site<br />
• Blog Spam or Comment Spam<br />
• Link Farm<br />
• Doorway Pages<br />
BLACK HAT SEO TECHNIQUES
GOOGLE ALGORITHM<br />
Google Panda Google Penguine Google Humming Birds
Google Mobile Friendly<br />
Update<br />
Google Exact Match<br />
Domain ( EMD )<br />
Google Pigeon
THANK YOU
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