2018 September PASO Magazine

CARDS, BOOKS AND HAPPINESS
GENERAL STORE’S
NOTABLE GOODS
Our sister store, now open #inthealley
e are thrilled to announce the opening of our second store, General
Store Notable Goods! We like to think of Notable Goods as our little
sister store. It’s literally much smaller than General Store, and it’s much more
narrowly focused: cards, books and happiness. So General Store isn’t moving?
No way! We love our spot on the park. This is just an opportunity to do
more of what we love.
How is Notable Goods different?
We love food, and we feel that cookbooks
are a tangible way to connect
to traditions while making new ones.
At General Store, our cookbooks
tend to be more farm-to-table, new
releases, and/or California focused.
But there’s a whole world (literally) of
cuisine left to cover. Notable Goods
will offer a more global perspective
as well as some classics (hello, Julia Child). We will also triple the number of
greeting cards we offer, and we have handmade blankets, pens from Japan,
art prints, mugs - all things that inspire in simple ways. What made you want
to open the new store? Dolly Parton, a favorite source of sassy, honest and
true wisdom, once said “Find out who you are and do it on purpose.”
We are finders. We love finding people making special things. We traveled
almost 2000 miles this summer to meet with stationery artists and illustrators
and to flip through hundreds of books in person. We hope as Notable Goods
grows and evolves, we will continue to find things that make us, and you,
happy. Also, more and more we find ourselves touched by the low tech-ness
of paper, from sitting down with a cookbook instead of scrolling through
Pinterest, to finding the card that says exactly what someone needs to hear.
We want to bring more of that to our customers.
Where is the alley? We know, we know...in the alley? But once you get to
the brick courtyard that we share with Jeffry’s Wine Country BBQ, you will see
why we had to be there. It’s behind McClintock’s, between Park and Pine. You
can see it from 13th, right past DiRaimondo’s Market & Cheese Shop. The
courtyard has a firepit, bistro lights, beautiful artwork on high brick walls. It’s
a really special place, tucked right behind our current store. How could we
say no?! We look forward to welcoming you into both our locations soon!
The General Store Team
September 2018, PASO Magazine pasomagazine.com | 31