Exquisite Environments

EXQUISITE ENVIRONMENTS 

HIP, SMART, AND STYLISH 

GULLO PROGETTATO

CONTENTS 

INTRODUCTIONS 

3 Foreword by Julie Jacobson 

4 About EDG 

5 Introduction by Bob Gullo 

6 

HOME 

6 HOME 

94 BUSINESS 

118 OUTDOORS 

GULLO DESIGNED 

129 Intro to Gullo Designed 

130 EDG 5D Process 

94 BUSINESS 

RECOGNITION 

168 Awards and Accolades 

171 Associations 

172 Editorial Recognitions 

178 Credits 

118 

OUTDOORS 

CONTRIBUTIONS 

First published in the United States of America in 2011 

Second publishing in United States of America in 2018 by 

Electronics Design Group, Inc. 

60 Ethel Rd. W STE 5 

Piscataway, NJ 08854 

www.EDGonline.com 

© 2018 Electronic Design Group, Inc. 

Jenn Lynk, Designer 

Mark Pruce, Art Director & Designer 

Matt Korostoff, Designer 

Rebecca Day, Writer 

William J. Psolka, Photographer 

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any 

form or by any means, electronic, mechanical, photocopying, recording, or otherwise without consent of the publishers. 

While every precaution has been taken in the preparation of this book, the publisher and authors assume no 

responsibility for errors or omissions, or for damages resulting from the use of the information contained herein. 

2

FOREWORD 

Julie Jacobson 

Editor/Co-Founder, EH Publishing 

I 

spent years trying to get Bob Gullo on the cover of CE Pro, the trade magazine 

for custom electronics firms like Electronic Design Group – although few in the 

country are anything like EDG. Time and again, Bob thanked me for the attention 

but insisted, “We’re not ready. I want to wait until the business is just right.” 

So one day in 2001, Bob calls and says he’s ready. 

He didn’t mean that his suit was neatly pressed, the floors in the office freshly 

cleaned and his desk buffed to a glossy finish. Nor did he mean that the big-screen 

TV in the conference room had been mounted and the numerous company awards 

dusted and displayed. 

What he meant is that EDG had honed its technical operations and business practices to the point 

that even a perfectionist like Bob would finally believe what his customers, his peers, the press, and the 

industry had been saying for years: that EDG is a model integration company. 

Many successful home systems integrators 

pride themselves on the glamorous projects they 

complete for their discriminating clients. At EDG, 

such jobs are simply the by-product of something 

deeper – a company-wide commitment to quality, 

efficiency and customer service. True, it’s a “culture” 

thing, but it is also engrained in the information 

systems that Bob began to create once EDG grew beyond a two-person shop. 

nine years ago. 

He leaves nothing to chance, even for the smallest jobs. “The process is all the same,” Bob told me 

EDG codifies everything from how its wiring diagrams are created and stored, to how it partners 

with cabinet makers and interior designers, to when it’s time to check in on clients. 

As a 23-year editor of Electronic House magazine for consumers and CE Pro for the trade, I’m 

not supposed to play favorites. But I’ve got a soft spot for Bob and the award-winning company that EDG 

has become. 

Congratulations on the successes embodied in this beautiful magazine. 

“...a company-wide commitment 

to quality, efficiency and 

customer service.” 


3

INTRODUCTION 

About EDG 

Founded in 1987 by Bob Gullo, President, 

and Chief Creative Officer. Gullo approached the 

dawning of the home entertainment/smart-home 

systems era with a unique vision that would set the 

company apart from the customary retailer turned 

Home Theater/AV Store, by steering the company 

on a decisively non-retail, professional design and 

engineering path. EDG aimed at working with the 

client’s architects, designers, and builders at the 

earliest possible stages of a project whenever 

possible. Ultimately the successful deployment of 

an EDG installation is a direct reflection of the trust 

and understanding developed with our clients, and 

the other professionals involved in the project. 

While audio/video systems had been the primary 

focus of the business, 1990 was pivotal in the 

direction of the company. Gullo saw the need to 

develop greater expertise about the integration of 

other electronic technologies into the home, such 

as lighting control systems, temperature controls, 

advanced structured wiring, video cameras, pool/ 

spa controls, telephones and “brains” that could 

monitor and control all these systems, e.g., the 

integrated, automated smart house concept. 

Gullo’s foresight proved correct and in 1997, 

Gullo spearheaded the technology design of 

worlds most advanced smart home at a cost of 

over 1.5MM. According to Gullo “That project was 

make or break, for us, we were paving the road, 

doing things nobody was attempting to do at that 

time. We not only nailed it, after that project, we 

had the process, procedure, and knowledge to 

replicate what we learned and scale it down or up 

as required” 

” 

“Crestron’s core philosophies are Commitment and Quality. 

EDG is a company that exemplifies those qualities in every 

way and mirrors Crestron’s core principals. I’m proud 

” 

to 

have them as our business partner.” 

RANDY KLEIN 

PRESIDENT AND CEO, 

CRESTRON ELECTRONICS, INC. 

Bob Gullo, is a technology visionary, sought-after technology 

designer, corporate speaker, trainer and the recipient 

of over 72 national awards for technical excellence in system 

design. Gullo is a Partner, Past President and Board Member 

of the prestigious half a billion dollar buying group (HTSA) 

Home Technology Specialists of America. Additionally, Gullo is 

a founding member of (CEDIA) Custom Electronics Design and 

Installation Association which grew from a small gathering of 

200 like-minded professionals in 1990 to over 5,000 members 

worldwide. Gullo has been an influential advocate of technology 

education via the AIA/CES provider program, and CEDIA 

ROI programs, providing CEU courses for the Architectural 

and Design Community for over 20 years. EDG solutions can 

be found in the most elegant residential and business settings 

and continue to be sought after by most discriminating clients 

worldwide. EDG and founder Bob Gullo, are recognized by its 

peers, associations, related trade professionals, and technology 

journals as one of the Top Systems Integrators in the country. 

Providing expertise for more than 32 years, EDG ’s awardwinning 

technology solutions include; audio/video, business 

conferencing and multimedia presentation, luxury amenity 

space entertainment, cardio theatre, screening rooms, home 

theatre, lighting, shade, and automation control solutions. Gullo 

is a graduate of Kean University, in 1987. The idea for what 

became EDG was a Trifecta of sorts; a term paper/business 

plan, a hobby and love of music, and a voracious passion for 

technology and interior design. 

“We are obsessed with quality and customer support, this is our DNA. 

We firmly believe that customer service isn’t a department, it’s a mind 

set and the key to our success” 

BOB GULLO, 

PRESIDENT AND CHIEF CREATIVE OFFICER 

4

Bob Gullo 

President & Chief Creative Officer, 

Electronics Design Group 

W 

hat do The Internet, Smartphones, Laptops, GPS, TV Remotes, and the Microwave 

Oven have in common? Technology. Whether you love Technology, 

or simply accept the fact it’s a part of our daily lives and culture, this book 

bridges the gap between technology and aesthetics, showcasing beautiful estate homes, 

modern apartments and corporate boardrooms use of technology, woven into the environment, 

some so stealth the transformation itself is magic. 

The devices we use every day have changed. No longer is television programming 

confined to the living room today. For example, 61 percent of all Americans now watch 

video online, ranging from short amateur clips to television programming or movies. 

From YouTube® to Netflix® content is being delivered instantaneously and mobile 

devices continue to explode from smartphones to the latest tablets which allow us to have our content when we 

want and where we want. The challenge to keep up is endless, getting devices to work with each other is daunting 

and finding a reputable Technology Consultant is just as hard. 

We have met the needs and challenges of our clients by listening carefully, designing creative solutions that 

blend harmoniously in the environment. From Disco Ceilings that magically appear or TV’s disguised as mirrors, or 

a Media Room with 18 video images. Together we’ll dream it and engineer the solution to make it happen. Many of 

the projects you’ll see in this book are among the 72 national awards with which we have been honored for technical 

excellence, innovation, and business acumen. Our software solutions extend beyond the boundaries of your home 

or office, thanks to powerful mobile digital devices such as the iPhone® and iPad® and Android devices. 

While I’ve made a career in Technology and admire how useful and powerful it can be, I also understand If you’re 

like most consumers you may quickly get frustrated when you experience the dark side of technology; You press a 

button, and what you expect to happen doesn’t. Now what? Our PRIORITAS managed service and remote support 

team can often solve these issues remotely, thanks to the internet and software. EDG continues its quest to deliver 

GULLO’S AWARDS & ACHIEVEMENTS 

• 72 NATIONAL AWARDS FOR TECHNICAL 

EXCELLENCE AND CREATIVITY 

• CUSTOM RETAILER “50 MOST VITAL 

INFLUENCERS” IN CONSUMER ELECTRONICS 

• DEALER SCOPE’S LIST OF “40 UNDER 40” 

• CEDIA “DEALER OF THE YEAR” 

• CEA “DEALER OF THE YEAR” 

• CE PRO MAGAZINE’S “TOP 100 INTEGRATORS,” 

• CUSTOM RETAILERS “21 BIG GUNS,” 

• LUTRON ELECTRONICS “HALL OF FAME.” 

• PAST PRESIDENT AND BOARD MEMBER OF HTSA 

innovative and creative solutions, built on the latest platforms 

and technologies that leverage cloud content, web 

browsers and powerful mobile digital devices. 

After 32 years, our firm continues to be excited and 

energized by the possibilities of what we can create for 

you. To quote the great visionary CEO Steve Jobs, “Innovation 

distinguishes between a leader and a follower.” Being 

innovative is in our DNA, it’s who we are, it’s what we’ve 

always done, we never follow, always lead. 


5

6 

HOME

HOME7 

EXQUISITE ENVIRONMENTS

It’s customary for New York area 

residents to flock to the Jersey shore on 

any given weekend. This family takes it to a 

new level. The stunning family compound 

in Locust, NJ, was built in the image of an 

elegant Italian villa, marrying East Coast 

sophistication with Mediterranean style. 

As with most luxury homes today, 

whole-house entertainment is an integral 

part of the amenities package. Threading 

the wires required for a whole-house electronics 

network requires careful planning 

throughout all stages of the construction 

process. Here, EDG worked closely with 

architect Robert Adler Associates and builder 

Navesink Estate Homes to ensure that all 

electronic subsystems-music, video, security, 

heating and cooling, lighting and security 

were integrated seamlessly and invisibly into 

the design of the home. 

8 

HOME

EXQUISITE ENVIRONMENTS 9

MOTORIZED TV LIFT 

10 

HOME


The sprawling shore home is an expression 

of the homeowner’s passions, including 

entertaining and deep-sea fishing. The 

main attraction is a 15,000-gallon Romanthemed 

saltwater aquarium—complete with 

columns—which showcases various species 

indigenous to the area. More than a few of 

the tank’s permanent residents are prized 

catches reeled in by the owner himself. 

Measuring 35 feet long by 7 1/2 feet 

tall, the tank’s curved fascia serves as one 

wall of a lower-level recreation area that’s 

part bar and part lounge, complete with 

its own soothing waterfall. The aquarium is 

safeguarded by sophisticated monitoring 

that ties into the whole-home Crestron automation 

system that manages all subsystems 

on the property. In the case of an aquarium 

emergency, a flashing alert is sent to all 

touch screens in the house. Any disruption 

to pump function or changes in water 

or salinity levels automatically triggers an 

alert that goes house-wide via the Crestron 

system. 

While the local talent swims circles 

around one side of the rec room, a 60-inch 

plasma TV, mounted on the wall inside a 

Roman arch near the bar area, entertains 

guests with football, baseball or maybe even 

a deep sea fishing show. It’s the perfect way 

to pass a lazy weekend afternoon. 

Music for the home is supplied by 

an autonomic music server that can be 

accessed from all rooms wired for speakers 

and control panels. In the rec area, EDG also 

installed a special set of audio jacks for live 

entertainment. The owner can set up and 

plug in a portable DJ stand for the ultimate 

dance party. 

12 

HOME

With a tap of a button on 

a touchscreen remote 

control, the room sheds 

its tranquility blanket and 

kicks into high gear. A loud 

siren signals the start of 

Saturday night fever, and 

the aquatic-themed ceiling 

mural gives way to a pulsing 

discotheque complete with 

commercial-grade rigging 

supporting an active array 

of gel spotlights, effects 

projectors, disco balls and 

pro speakers. The space 

in front of the fish tank 

becomes a dance floor and 

it’s party time. 


13

14 

HOME


16 

HOME


18 

HOME

Thanks to the super-thin and lightweight designs of flat-screen TVs, installers can devise 

creative solutions for hiding TVs where you wouldn’t think of putting one before. 


19

20 

HOME


HD LIVING MAGAZINE WINTER 2009 

“...There’s no greater testament to how satisfied a customer was than to 

hear from the customer himself. Thankfully, this customer was so enthused 

about the outcome of his project with EDG that he agreed to speak with 

HD Living. “My goal for the project was to not have a closed-in room,” the 

client recalls, “but to have a room [in which] you’d have all the benefits of a 

home theater, but [also] have the freedom and accessibility so that when you 

entertain, everybody can participate in [the space].” 

22 

HOME


24 

HOME


BAND CAVE 

DOUBLE DUTY 

You’ve probably heard of man 

caves? This room was purpose-built 

to function as a practice studio with 

outstanding acoustical treatments, 

Theatrical Lighting, motorized 

blackout drapery and acoustical 

door. The 100”motorized projection 

screen and 7.1 Surround Sound, 

provide a respite to catch a game 

or watch music videos. With simple 

one-touch control; lighting, drapery, 

sound, and video are seamlessly 

controlled with Crestron technology, 

deployed by EDG. 

26 

HOME


28 

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30 

HOME


Lighting control is about more than dimming fixtures and setting scenes. Today’s advanced 

lighting control systems manage both artificial and natural light to help manage energy costs 

and offer aesthetic benefits. Electronic shades can be programmed to lower at a set time of 

day, gliding silently and in unison to create impressive effects. Energy-efficient LED lighting— 

available in a wide spectrum of hues—offers color ambiance options that can dramatically or 

subtly change the mood of a room. 

32 

HOME


You want to see a TV 

when your favorite 

programs are on and 

then have it disappear 

when the TV goes 

dark. Motorized lifts 

lower a screen into a 

cabinet when not in 

use, allowing you to 

have a larger TV without 

having it take over a 

room. Touchscreen 

programming sets it all 

into motion with the 

push of a button. 

34 

HOME


36 

HOME

Enjoy your favorite TV show or morning 

news without compromising design. TV 

mirrors are created to reflect your style, 

not distract from it. A high-performance 

TV when on, a stunning mirror when off. 


37

38 

HOME

The main challenge of this 

room was its unconventional 

size, 11 feet wide, 17 feet 

long, and 7 feet high—much 

smaller than a traditional 

theater space. This turned 

both audio and video 

engineering into a surgically 

precise process. The end 

result is phonic perfection 

and simply unrivaled video 

performance. 


39

EAST WING, LIGHTING DIAGRAM 

40 

HOME

“ Our job is to blend the technology into 

the background and provide our clients 

with an intuitive easy to use experience ” 

BOB GULLO 

PRESIDENT AND CHIEF CREATIVE OFFICER 


41

42 

HOME


Energy management systems 

help save money on utility 

bills. By combining occupancy 

sensors with lighting and 

temperature control, installers 

can program subsystems to 

operate at comfortable levels 

in occupied mode and to cut 

back to money-saving levels 

when no one is present. Timed 

events and “scenes” such as 

winter weekday or summer 

weekend can put lighting and 

climate control on convenient, 

automated and energy-efficient 

schedules. 

44 

HOME


Wireless technology allows 

apartment owners to enjoy 

the benefits of lighting and 

shade control without having 

to install special wiring. 

46 

HOME

1 

2 

3 


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48 

HOME


50 

HOME


Custom integration is all about 

balancing homeowners’ wishes and 

needs with the latest technology. In this 

project, the client’s passion for highend 

audio required that audiophile 

loudspeakers to be used for optimum 

performance along with a legacy cassette 

deck, high-end tuner and more 

contemporary gear. For easy access, 

electronics were flush-mounted in a 

custom-designed cabinet and framed 

by wood paneling to match the decor. 

EDG integrated the electronics with 

the home theater and a whole-house 

music system that delivers music to 

various zones in the four-level home. 

In the end, not only was the client able 

to hold on to his venerable gear, but 

it became much more accessible when 

matched with a Crestron multi-room 

audio system. 

52 

HOME


54 

HOME


56 

HOME


58 

HOME

Large windows can be 

friend or enemy to your 

utility bill. Electronically 

controlled shades open in 

winter to bring in warm 

sunlight. In summer, 

lowering shades reduces 

solar heat gain. 


59

60 

HOME


62 

HOME


64 

HOME


66 

HOME


68 

HOME


70 

HOME


72 

HOME

INTEGRATION AT HOME 2007 

“[The Client’s] requests were quite straightforward: ensure that the 

theater is simple and easy to use. When the project was finished, we 

had to do a thirty-minute training session with the family and that was 

it. Needless to say, they were very happy about that.” 


73

74 

HOME

“There’s no question that multi-use rooms 

are a growing trend. Many clients still love 

to do the dedicated theater room but now 

there is an equal amount of clients who 

tell us, ‘I’m not a basement person’. They 

want a room they can use every day and 

they want it to be located in a convenient 

place in the home. My design solution? 

Completely stealth, hidden, flat panel TV, 

motorized hidden screen and projector. 

This design application provides the client 

with a giant screen for viewing films at night 

and a TV for daytime viewing. What I call a 

day/night stealth application of technology, 

seamlessly blended into the environment. 

BOB GULLO 

President and Chief Creative Officer 


75

76 

HOME


The clients’ main objective was to 

have the ability to control all lighting and 

shading in their home, but to also have clean 

walls that were free of dimmers and switches. 

With roughly 17,000 square feet of space in 

the entire home, this was a large task which 

ended with an exceptionally breathtaking 

result. The clients requested motorized 

shades on the architectural style windows in 

the great room, as well as UV protection for 

their many rare and antique wood furnishings 

and fabrics they collect. 

One of the challenges we faced was 

the size of the space. The living room is over 

1,600 square feet of open floor plan, which 

posed a challenge when it came time to 

control all the shades with only a few options 

for keypad locations. There were limited 

options for control, so we created “userfriendly” 

intuitive shading “scenes” for all 

78 

HOME

keypad locations. The shading scenes were 

also programmed to manipulate the shades 

that cover the doorways so that owners can 

conveniently access the outdoor areas. We 

also included an infrared remote to easily 

control all shades in this large space from 

the different floors and the high-traffic 

locations in the home, such as the kitchen, 

dining area, and office. 

In addition to the home’s living 

room with its striking windows and spectacular 

view of the New York City skyline, 

the home is also fully equipped with audio/ 

video equipment installed in various media 

rooms throughout the home and a multiroom 

audio system. The large living room 

creates an unusual footprint within the 

home; from this main room stem many 

other smaller rooms, including the home’s 

bedrooms, office, and kitchen. 


79

80 

HOME


82 

HOME


84 

HOME


86 

HOME

MOTORIZED ART WORK 


87

88 

HOME


90 

HOME


1 3 

2 

4 

92 

HOME

BY THE NUMBERS 

5 

70” FLAT 

PANEL TVS 

27” BAR TV 

42” FLAT 

PANEL TV 

100” PROJECTION 

SCREEN 

VERY HAPPY 

CLIENTS 


93

BU 

94 

BUSINESS

SINESS 


95

Like many upscale properties today, this condominium development 

along the Hudson offers all the comforts of home—and then some. High 

on the perk list is the amenity space, a duplex living room designed for 

socializing, entertainment and billiards. The showpiece attraction of the 

two-story space is the community theater, built in home-theater style. 

96 

BUSINESS


Creating a Private Screening Room 

as part of a luxury building amenities, 

provides an immersive ‘over the top’ experience, 

compared to your typical ‘Home 

Theater’ which for the building owners or 

tenants is typically just a large flat screen 

TV and multi-channel sound. With 4 rows, 

21 seats and precise angles, guests enjoy 

a great viewing experience from any seat, 

in addition to the comradery of cheering 

on your favorite team with your friends. 

98 

BUSINESS


100 

BUSINESS


“Make it simple to operate” is the top 

request EDG receives from customers. 

Here, residents press TV or DVD on a 

Crestron touchscreen remote control and 

the choreography of steps mimics that 

of a commercial theater but in a much 

cozier setting: the projector powers on; 

surround-sound processor, amplifiers, 

and DVD player turn on and switch to the 

proper settings; and the lights dim to a 

level comfortable for viewing. The only 

manual labor required is to slip a DVD 

into the player. 

Concealing the electronics was 

essential to match the atmosphere of the 

luxury building so EDG installers tucked 

the stack of electronics into a closet off the 

rear of the room. The projector is stashed 

in an enclosure above the seats and 

speakers hide in the walls behind acoustically 

transparent material matched to the 

room decor. 

To accommodate the younger 

set--and a few not-so-young players- 

-EDG added a video game jack to the 

equipment stack, enabling residents to 

plug in their player of choice and take the 

wireless controller to their seat. It doesn’t 

get much better than “Call of Duty” on the 

big screen with sound coming at you from 

all directions. 

Amenity may be one word for this 

high-end entertainment space. Residents 

here just call it home sweet home. 

102 

BUSINESS


104 

BUSINESS


SESAME PLACE 

HEADQUARTERS 

106 

BUSINESS


108 

BUSINESS

This is a multi-disciplinary referral only, state of art animal 

hospital is open 24/7, 365 days a year, and doubles as a training 

hospital. With over 100 staff members who will attend weekly 

presentations from manufacturers and training presentations 

from guest lecturers on the newest surgical procedures in vet 

medicine, the space needed to have multiple purposes and be 

very flexible and easy to use. 


109

UBS provides wealth management, asset management, 

and investment banking services for private, corporate, 

and institutional clients with international service. As a 

global company, EDG created a state of the art video and audio conferencing 

system to foster more personal communications with UBS clients and other 

UBS offices worldwide. 

110 

BUSINESS


Conti Enterprises, founded in 1906 

is a privately owned construction 

leader, servicing public and private 

sectors in Airport, Rail, Road, and 

Bridge Infrastructure projects and 

more. EDG created a comprehensive 

Audio/Visual conference room 

with state of the art audio and video 

conferencing system and multimedia 

presentation capabilities. 

112 

BUSINESS


114 

BUSINESS


YANKEE CLUB 

RESTAURANT 

116 

BUSINESS


OUTDOO 

118 

OUTDOOR

RS 


119

With homeowners today taking 

great care to maintain beautiful grounds 

including lush landscaping, gardens, 

patios and more, luxury outdoor living 

has reached new heights. It’s no wonder 

that more and more people want to 

extend the outdoor season well into the 

fall and even winter months. 

Outdoor fireplaces and heaters 

help set a comfortable climate for yearround 

al fresco living. Televisions and 

whole-house music systems add to the 

fun. Thanks to marine-grade stainlesssteel 

cabinets, weatherproofed screens, 

and clever installation options, custom 

integrators can design outdoor audio/ 

video systems that withstand elements 

including heat, humidity, rain, and dust. 

Add clever installation tricks—hiding 

flat TVs inside motorized lifts or protective 

housings or disguising speakers 

inside rock-shaped enclosures in the 

landscaping—and you can safely enjoy 

your favorite music and sports outdoors 

while maintaining the aesthetic integrity 

of your surroundings. Go ahead, take 

the party outside. Outdoor living never 

looked or sounded as good. 

120 

OUTDOOR


Without walls to reinforce sound, outdoor spaces require more 

loudspeakers for adequate coverage. You can disguise those 

speakers in various ways—as part of landscaping equipment, 

inside rock-shaped cabinets or hidden under leaves. Here, a deck 

speaker is concealed inside a dual-purpose teak planter. 

122 

OUTDOOR


Outdoor TVs are built tough to withstand the elements, but to protect them further 

installers can mount them on motorized lifts that store the TV in a protected housing 

when not in use. Mounting a TV over a fireplace enables you to maintain one general 

focal point in the space. 

124 

OUTDOOR

1 

2 


125

126 

OUTDOOR


128 

OUTDOOR

GULLO 

DESIGNED 

EDG BUILT 


129

5D 

130 

5D PROCESS

PROCESS 


131

OUR 5D PROCESS 

This “Five D” methodology facilitates a true team approach to both final design and 

deployment, by closely integrating input from the end user, architect, and other trades 

during all phases of the project. By assembling the team (owner, architect, ESI) at 

the onset of the project, each team member has the opportunity to interface closely, 

communicate, and work together toward a common goal during the entire process. 

Consequently, it becomes a simple matter to explore all of the viable options and the 

associated cost ramifications, with immediate feedback from the perspectives of the 

owner, architect, and ESI. 

The net result is value engineered solutions, with the needs, desires and budgets 

continually incorporated. At the same time, all of the associated costs are precisely 

pinpointed, and the scope of work refined. With this program, there should be no cost 

surprises after the design is completed. When the design concept and accepted drawing 

package has been finalized, it has the implicit agreement from all team members that 

it is the optimal and most cost-effective design solution. 

DISCOVER 

Project 

requirements, 

clients desires 

& timelines 

DEFINE 

Project scope, 

research, 

schematic 

design & initial 

budgets 

DESIGN 

Design 

development, 

refine design, 

scope & 

budgets 

DEVELOP 

Engineering, 

Construction 

design 

documents & 

spec book 

DEPLOY 

Construction 

ready 

deliverables, 

final scope of 

BOM 

132 

5D PROCESS

OUR COMMITMENT TO YOU 

FOCUS ON YOUR EXPERIENCE, 

NOT THE GADGETS. 

NO MISALIGNED EXPECTATIONS, 

WE LISTEN CAREFULLY. 

COST-EFFECTIVE VALUE 

ENGINEERING PROCEDURES. 

TECHNOLOGY THAT IS COHESIVE 

TO THE INTERIOR DESIGN. 

BRAINSTORM CREATIVE 

IDEAS & SOLUTIONS. 

DETAILS MATTER, 

NO SURPRISES LATER. 

BOTTOM LINE 

WE SAVE YOU TIME, MONEY & HEADACHES PERIOD. 


133

PROJECT DELIVERABLES 

Once we have gained a thorough understanding of your project, we create 

a single, comprehensive set of work plans that all the professionals involved 

with your project will use. The following are examples of these deliverables. 

134 

5D PROCESS

A/V & CONTROL 

RACK ELEVATIONS 

Electrical and BTU calculations 

are crucial to system 

performance and longevity. 


135

A/V, CONTROL, 

VOICE & DATA 

ELEVATIONS 

We design a comprehensive 

plan detailing all A/V, Control, 

Voice, Data, and TV with 

careful consideration of the 

unique needs of the project. 

Organized and serviceable distribution 

point for voice, data, Ethernet, control 

and AV signal cabling. 

136 

5D PROCESS

AV 

PRE-WIRE 


137

LT PRE-WIRE 

138 

5D PROCESS

LT 

PRE-WIRE 


139

KEYPAD DETAILS 

140 

5D PROCESS

KEYPAD 

DETAILS 


141

TOUCH PANEL DETAILS 

CRESTRON TSW-760 TOUCH PANEL- SHADE SCREEN 

CRESTRON TSW-760 TOUCH PANEL- MUSIC SCREEN 

CRESTRON TSW-760 TOUCH PANEL- LIGHTING SCREEN 

CRESTRON TSW-760 TOUCH PANEL- TEMPERATURE SCREEN 

CRESTRON TOUCH PANEL- DOOR CAMERA 

CRESTRON TOUCH PANEL- CAMERA SCREEN 

142 

5D PROCESS

CRESTRON TSW-760 TOUCH PANEL MOUNT TSW-UMB 60 

TOUCH PANEL 

DETAILS 


143

REMOTE CONTROL DETAILS 

144 

5D PROCESS

TV DETAILS 

STRONG VERSABOX PRO RECESSED DUAL LAYER 

FLAT PANEL SOLUTION - STAYS OUT OF SITE 

STRONG VERSABOX PRO RECESSED DUAL LAYER FLAT 

PANEL SOLUTION - INSTALLS JUST ABOUT ANYWHERE 

Constructed of durable sheet metal, this state-ofthe-art 

box elegantly fits your equipment behind 

the TV in both residential and commercial settings. 

This box’s metal construction and UL listing ensure 

that it meets building codes across the US. Includes 

separate knockouts for power and low voltage 

Designed to fit behind ultra-slim TVs and pair perfectly 

with a full motion mount, the VersaBox Pro 

attaches cleanly into the wall, so customers never 

have to see it. The cover gets mounted flush with 

the box, providing a clean solution that keeps gear 

out of sight. 

Pre-construction, retrofit, commercial, or in-ceiling installations, 

the VersaBox Pro can do it all! You can also screw 

the box directly to a stud using the holes on the sides to 

save a space during rough in, or use the included dog 

ears to retrofit the box to drywall or the ceiling. 

TV 


145

TV MOUNT AND 

BACKBOX DETAILS 

M-RBX-PRO-14-BLK 

146 

5D PROCESS

MOUNT AND 

BACKBOX 

DETAILS 


147

TV: 

SONOS 

DETAILS 

148 

5D PROCESS

SONOS 

DETAILS 


149

CRESTRON 

SPEAKERS 

DETAILS 

150 

5D PROCESS

CRESTRON 

SPEAKERS 

DETAILS 


151

RACK 

DETAILS 

152 

5D PROCESS

RACK 

DETAILS 


153

154 

5D PROCESS

PHYSICALS 

DETAIL 


155

156 

5D PROCESS


158 

5D PROCESS


THEATER, SCREENING & 

MEDIA ROOM DESIGN 

160 

5D PROCESS


162 

5D PROCESS

PHYS-02 

AV AND 

LIGHTING 

WALLPLATES 


163

164 

5D PROCESS

SURVEILLANCE 

SITE PLANS 


165

166 

5D PROCESS

SURVEILLANCE 

SITE PLAN 


167

AWARDS AND ACCOLADES 

CEDIA Electronic Lifestyles Awards 

Best Home Theater 


Best Integrated Home 

2015 

2012 

2014 2014 

2011 2010 

2013 2013 

2010 2009 

2010 2008 

2008 2008 

2007 2006 

2007 2006 

2005 

2006 2003 


Best Special Project 

2002 

2012 

168



Best Media Room 

2003 2001 1997 1996 


Best Hidden Installation 

2006 2004 2003 2001 

CEA Mark of Excellence Awards 

2016 - Home Theater/Media 

Room Project of the Year 

2013 - Home Theater/Media 

Room Project of the Year 

2013 - Universal Design 

Project of the Year 

2017 - Innovation Award 

2013 - Ultimate Home of 

the Year 

2012 - Custom Home of 

the Year 

2011 - Home Theater of 

the Year 

2010 - Innovation Award 

2007 - Luxury Home 

2012 - Retrofit Project of 

the Year Under $100,000 

2010 - Ultimate Home 


169


Electronic House Home of the Year Awards 

2016 - Best Home Theater 2016 - Best Home Theater 

2014 - Best Home Theater 

2014 - Smart Home of the 

Year 

2014 - Best Outdoor Space 





2010 - Best Integrated 

Home 

2009- Best Fun Room 

2009 - Best Kitchen 

2008 - Best Grand Space 2007- Best Media Room 2006 - Best Media Room 2006 - Best Home Theater 2006 - Best Home Theater 


Best Dressed System 

2008 2009 

170

ASSOCIATIONS 

Hall of Fame 2009 

American Society of Interior 

Designers, Industry Partner 

Dealer of the Year, 2005 

American Institute of 

Architects, Industry Partner 

Dealer of the Year, 2004 

American Institute of 

Architects Continuing 

Education Provider 

CEPro Top 100 

Home Technology Specialists 

of America 

National Systems 

Contractors Association 

InfoComm International Member 

Institute of Classical Architecture & 

Classical America - Latrobe Member 


171

EDITORIAL RECOGNITION 

CE Pro 

“Innovation Award Winner” 

March 2017 

Electronic House 

“Inside Out” 

“Entertainment Dynamo” 

“Automation Playground” 

Summer 2014 

CE Pro 

“Home Theater $75,000-$150,000” 

“Home Theater $25,000-$75,000 

August 2016 

HTSA Insight 

“An EDGy Installation” 

Fall 2014 

CE Pro 

“Home Theater/Media Room 

Project of the Year about 50K” 

March 2016 


“Technology Under Wraps” 

Winter 2014 

Sound & Vision 

“Technology in a Century Old 

House: A Little Old, a Little 

New” 

April 2015 

HD Living 

“Cave Comfort” 

Spring 2011 

CE Pro 

“CE Feature: Award-Winning 

Installations” 

September 2015 

Design NJ 

“New American Classic” 

April-May 2011 

Electronic Lifestyles 

“Better together” 

“Period Piece” 

Winter 2015 

American Luxury Estates 

“Villa Paradisio” 

January 2010 

172


“29 Pro Tips for 

Outdoor Electronics” 

July 2010 


“NYC High-Rise Eyes 

18-Source Video Wall” 

May 2010 

Residential Systems 

“AV in the Open Air” 

July 2011 

HD Living 

“The Good Life” 

Summer 2010 

HD Living 

“An Uncommon 

Common Area” 

Fall 2011 

Custom Retailer 

“21 of CEDIA’s Finest 

Salute Solidarity” 

Summer 2010 


“CEDIA Electronic 

Lifestyles” 

Winter 2011 

Living In Magazine 

“Paradise Found” 

August 2010 


“Packing in the 

Technology” 

Winter 2011 

ProAV 

“Classic Comforts” 

July-August 2010 


“Parting Shots” 

Jan-Feb 2010 

HD Living 

“Home Technology 

Guide” 

Fall 2010 


173


“Lowering the Bar: Theater 

Solutions” 

November 2010 

Prestige 

“Back to the Future” 

Fall 2009 


“Stunning Visuals” 

Winter 2010 

HD Living 

“Service on Steroids” 

Winter 2009 

HD Living 

“Condo Merger Control” 

Spring 2009 


Ultimate Planning Guide 

“Everyone’s Invited” 

Annual 2009 

CEPro 

“CEPro Top 100” 

May 2009 

HD Living 

“Award-Winning 

Dreams” 

Winter 2009 


“Reeling in Fish and Fun” 

May-Jun 2009 

HD Living 

“A Team Effort” 

Spring 2008 


“Willing to Compromise” 

Jul-Aug 2009 

HD Living 

“Award-Winning 

Integration” 

Fall 2008 

174

Home Entertainment 

“Masculine to the Max” 


Design NJ 

“The Smart House” 

Oct-Nov 2007 

HD Living 

“Family Matters” 

Winter 2008 


“Motorized Sun Block” 

October 2007 


“CEDIA Award 

Winners” 

“Room to Grow” 

Winter 2008 

HD Living 

“At Home with Design” 

Fall 2007 


“Cozy Confidential” 

May 2007 

Integration at Home 

“Home Sweet Home 

Theater” 

November 2007 

Sound & Video 

Contractor 

“Designer Home Theater” 

August 2007 

Intelligent Homes 

“Noble Moderne” 

Annual 2007 


“Entertainment with 

Purpose” 

“Electronics Set the Mark” 

August 2007 


“Pump Up the Volume” 

May 2006 


175


“The Winding Road” 

May 2006 

Robb Report 

“Sophisticated 

Synchronicity” 

December 2006 


“Very Hot!” 

March 2004 

CEPro Retailing 

“Show Time” 


Intelligent Homes 

“The Smart Home, 

Take One” 

Annual 2006 

Robb Report 

“Accidental Opulence” 

March 2004 

New Jersey Life 

“Hollywood at Home” 

October 2006 


“Wall-Thru-Wall 

Dreams” 

April 2005 

Custom Retailer 

“Most Vital Influencer” 

April 2004 


“Interior Motives” 

November 2006 

CEPro 

“People Person” 


Home Cinema 

“An American Dream” 

June 2004 

Integration at Home 

“Innovative Design” 

November 2006 

Overtime Magazine 

“Picture This” 

Winter 2005 

Connected 

“Do the NFL Right” 


176


“Dream On” 

October 2004 


“Hidden Assets” 

November 2001 


“EDGing Out the Competition” 

November 2004 

CEPro 

“No Show!” 

December 2001 


“All-Purpose Pleasures” 

November 2004 


“Electronic Lifestyles Awards” 

February 1998 

Living the Electronic Life 

“Lake View Sanctuary” 

“A Room with Two Views” 

Winter 2002 

Audio-Video Interiors 

“Castle on the Hudson” 

March 1998 

Home Theater 

“The Electronic Butler” 

October 2001 

Audio-Video interiors 

“Home Theater Aficionado” 

December 1996 


177

CREDITS 

ARCHITECTURE BY 

Allan Greenberg Architects 

Andre Kikoski 

Andre Tchelistchef 

Estudio Arg. Campo Baeza 

Gordon Kahn and Associates 

Hiland Hall Turner Architects 

Jon Letterer 

KSM Designs 

Leonard Martelli 

Mancini Duffy 

Mendham Design Architects, LLC 

Paul Barlo and Associates 

Porraro Associates 

Robert Adler and Associates 

Architects 

Stern-Ring Associates 

Wentworth Group 

Zale Contracting 

BUILDING BY 

American Building Corporation 

Caruso Excavating Company, Inc. 

Centerplate 

Conti Enterprises 

CSR Construction 

Design Laboratories, and 

Dessins, LLC 

Eberle Builders Inc. 

Greg Alto 

Jeff VanSchoick 

John Wright Designs 

Kimmel Construction 

Matzel and Mumford 

MDK Contracting 

Monmouth Custom Builders, & 

Martelli Signature Homes 

Palomar Associates, Inc. 

Plaza Construction 

Polo Master Builders 

Seneca Builders 

Smith and Wells Chartered 

Structuretone 

TAAS Construction 

Xhema Custom Builders of 

Greenwich, LTD 

DESIGN BY 

Chandani Design 

CMS Innovative Cslt 

Decor Installations 

Distinct Design Group 

E. Jeanne Costine Interior Design 

Great Room Inc. 

Haynes Roberts 

Joey Horton 

Karen Bowen Interiors 

Montalbano Design Group 

Robert So Designs 

Scott Keen 

Tess Giuliani 

WOODWORK BY 

Artisan 

Custom Molding and Design 

F.L. Feldman Associates 

NJ Hardwoods 

Springlake Kitchen and Bath LLC 

LANDSCAPING BY 

Cross River Design Inc 

Land Concepts Inc. 

LanDesign, Inc. 

Twin Industries 

ELECTRICAL CONTRACTING BY 

A&S Electric 

Basking Ridge Electric 

Electric Design 

Gerber and Harrington 

John Millar 

Lindstrom Electric 

Monmouth Electrical 

Verona Electric Inc 

ADDITIONAL CONTRACTING BY 

Aggressive Mechanical 

Contractors Inc. 

Airflow Systems 

Comfort Conditioning 

Highland Heating and Cooling 

Kerwin 

Protect Alarms 

Rosenberg Window Treatments 

Tom Rostron 

Ultimate Security Systems 

178

“In an atmosphere of constant technological innovation, architects must depend on expert advice. Bob 

Gullo and his team at EDG excel at delivering this advice and helping us realize our clients’ dreams.” - 

Peter Pennoyer, Classical Architect & Author, Peter Pennoyer Architects 

“Few integration companies enjoy the reputation and honors that characterize NJ-based 

Electronics Design Group, headed by President Bob Gullo. Winners of more industry 

citations than would easily fit on a page, including eight CEDIA ‘Electronic Lifestyle’ 

awards, EDG continues to set examples through its B2C communications, as well as its 

B2B alliances and seminars. EDG is in practice what a lot of aspiring integrators would 

like to grow up to be.” - Custom Retailer Magazine 

“EDG is significantly more mature than dealers we’re 

talking to today. They’re trend setters in the 

industry.” - Jeff Goldstein, Director, Sony CIS 

“HTSA has grown into one of the most influential associations in our business because of the insight 

and intellect of key people in the organization. Bob brings remarkable insight, clarity and creativity to 

the group and I’m glad that he’ll be an active part in shaping the future of the group.” - Brian Hudkins, 

President HTSA 

“In the last seven years as a National Sales Manager 

for Lutron, I have found out just how good this 

company (EDG) is... They truly have no peers and you 

will not find one finer.” - Jeff Zemanek, National Sales 

Manager, Lutron Electronics 

“When clients select EDG as their system integrator, 

they place at their service one of the largest and 

most comprehensive integrators in the industry.” 

- Bob Carroll, President and CEO AMX Corporation 

I’ve been involved in the home technology industry for 15 years, 

and I hate to say it but I do play favorites. Bob Gullo is one of my 

favorites. He runs a great business, maintains a staff of excellent 

professionals, and garners well-deserved respect from vendors, 

customers and competitors. EDG boasts a huge number of awardwinning 

installations that show true ingenuity in solving tricky 

technological challenges -- like how to hide unsightly speakers 

and TV screens, and how to create an infrastructure that is clean, 

organized and poised for the future. EDG is a class act in every 

respect.” - Julie Jacobson, Editor CE Pro, Electronic House 

“Bob has brought a unique perspective to HTSA as a result of his driving 

business acumen. EDG represents excellence and Bob’s ideas have 

permeated the organization since his tenure on the board.” - Richard 

Glikes, Executive Director HTSA 

“At our industry’s annual convention recently, EDG won several awards for its impressive work 

and we were among those cheering loudest for them.” - Randy Klein, CEO, Crestron Electronics 

“Bob Gullo and his team at Electronics Design Group represent the pinnacle of CEDIA dealers and have 

led the pack for many years. We are thrilled to see Bob and crew take the Electronic Lifestyles Award 

for Best Home Theater utilizing a Sony VPL-VW1100 4K projector.” - Frank Sterns, VP of AV Specialty 

and Custom Integration at Sony 

“EDG is among the finest technology integrators in our 

business and HTSA is extremely proud to have them as a 

member of our group. Their work speaks for itself in terms 

of quality, attention to detail and service levels that set 

today’s standards in customer satisfaction. I’ve known this 

team for over 25 years now and they continue to amaze 

me as to how unique and creative they are in deploying 

technology solutions for their customers.” - Bob Hana, 

Managing Director of HTSA 

“They came and made magic while I was at work! I was amazed to 

see that it was exactly what I wanted when I got home. Gullo and his 

team really know their stuff. Totally knowledgeable about anything 

new, cool, cutting edge. There might be a quirk on Saturday night at 

8pm, and they are on it remotely ten minutes later fixing the issue, 

by tunneling into the system. They are not a discount for sure. But I 

have learned the hard way that discount is not the way to go, those 

companies are hopeless. They are honest, experts, and stand by 

their work. They receive an A+ from me.” - An EDG client 

42 


179

LEARN MORE ONLINE 

EDGonline.com 

facebook.com/EDGonline 

twitter.com/EDGonline 

instagram.com/EDGonline 

CONTACT EDG 

60 Ethel Rd W STE 5 

Piscataway, NJ 08854 

Solutions@EDGonline.com 

732-650-9800 

houzz.com/pro/edgonline 

linkedin.com/in/BobGullo 

© 2019 ELECTRONICS DESIGN GROUP, INC.

Exquisite Environments

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