Retail Chronicles- 1 to 15 sept

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Don't find customers for your products, find products for your customers! Seth Godin, Author, Entrepreneur
02 Structure and Culture of Adani Wilmar: An FMCG Goliath By Nimish saxena About Adani Wilmar: Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, the leaders in International trading & Private Infrastructure and Wilmar International Limited - Singapore, Asia's leading Agri business group. The Ahmedabad(Gujarat) based company is the largest branded oil manufacturer and has managed to grow its revenue to ₹18,000 crore, becoming the largest edible oil company in the country with a share of about 19.5 per cent within 15 years The joint venture incepted with the commissioning of India's first port-based refinery at Mundra, Gujarat. Today, Adani Wilmar owns refineries in 17 strategic locations across India, has 8 crushing units and 19 packing units. Collectively, this totals to a refining capacity of 10300 tonnes a day, seed crushing capacity of 7485 tonnes a day and packaging capacity of 8500 tonnes a day. Adani Wilmar has a range of premium edible oils, Vanaspati, packed Basmati Rice, pulses, Soya Chunks and also the first National Brand in Besan. It also has a range of customized speciality fats for institutional customers. The product portfolio of Adani Wilmar spans under various brands such as - Fortune, King’s, Bullet, Raag, Avsar, Pilaf, Jubilee, A-Kote, Fryola, Alpha and Aadhaar. Fortune is the most prestigious brand in the Adani Wilmar’s portfolio. Fortune became the no.1 brand in the market within just 2 years of its launch (in the year 2000) and still continues to be a leader. Following the success it achieved domestically, Adani Wilmar took its branded Edible oil to markets beyond India and is now exporting its products to more than 19 countries in the Middle- East, Australia & New Zealand, South East Asia & East Africa.
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Retail Chronicles- 1 to 15 sept

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