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Technical Review Middle East

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44 HVACR<br />

individual components in existing systems<br />

rather than the system itself.<br />

“The challenge here is achieving this<br />

seamlessly without impacting customers’<br />

comfort. In many cases, it is difficult to<br />

convince the customer to change the<br />

system instead of replacing individual<br />

components,” Ismail adds.<br />

Therefore, to beat this challenge, the<br />

companies have begun tailoring their<br />

products and services to specifically address<br />

these challenges.<br />

“It is difficult to<br />

convince the<br />

customer to change<br />

the system instead<br />

of replacing<br />

individual<br />

components.”<br />

Hadi Ismail, Taqeef.<br />

For instance, Danfoss offers a service to<br />

help customers calculate the expected<br />

Sam Peli, general manager Sales Europe, Middle East<br />

and Africa at Seeley International.<br />

Photo Credit : Seeley International.<br />

payback period on an initial investment.<br />

This helps Danfoss strengthen its channel<br />

partners to gain more market share with<br />

retrofitting projects.<br />

Panasonic, which has been making<br />

air-conditioners for 60 years, says its<br />

products are made specifically to minimise<br />

customer inconvenience.<br />

“Our VRF systems are an ideal solution<br />

for such applications. These systems are<br />

compact and can be easily transported<br />

through elevators. The piping required is<br />

also light in weight and compact when<br />

compared to conventional chilled water<br />

piping and can fit more easily into the<br />

existing building layout. The units are<br />

inverter based and highly energy efficient,<br />

thus resulting in significant energy savings.<br />

Our HVAC systems are not only designed for<br />

reliable performance and maximum savings<br />

but easy integration into projects too,” Arun<br />

Damodar, manager, air conditioning,<br />

Panasonic Marketing Middle East and<br />

Africa, says.<br />

Efficiency is the key<br />

The awareness for environmental<br />

sustainability and low energy consumption<br />

practices are expected to bring positive<br />

transformation to the HVAC sector<br />

especially with large upcoming projects<br />

now focusing on adopting green<br />

technologies.<br />

This awareness aligns neatly with<br />

companies which are keen on rolling out<br />

the latest HVAC technologies and making<br />

the most of mega events after a few years<br />

of muted growth. ■<br />

Photo Credit : Adobe Stock<br />

High initial costs are a major cause for<br />

reluctance to retrofitting.<br />

Technical Review Middle East - Annual Power Review <strong>2018</strong><br />

www.technicalreview.me

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