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2018-2021 BRAND STANDARDS
FONT TREATMENT<br />
FONTS<br />
BRAND COLORS AND FONT TREATMENT<br />
All that appear in this <strong>brand</strong> <strong>standards</strong> guide should contain NO added textures<br />
to <strong>brand</strong> colors and should always maintain its true color, whether print and/or<br />
digital. Main <strong>brand</strong>ing fonts,”Potatoes and Peas” and “Beauty and the Beast”,<br />
should be applied to “THIS IS WINNING” ONLY, unless otherwise directed by Table<br />
Mountain Casinos marketing team. All COPY should use the “Avante Garde<br />
Book” font family for any marketing materials containing copy.<br />
THIS IS<br />
Potatoes and Peas font for “THIS IS”<br />
WINNING<br />
Beauty and the Beast font for “WINNING”<br />
FONTS FOR ALL COPY<br />
Avante Garde Demi - FOR HEADERS<br />
Avante Garde Book - FOR BODY COPY<br />
2018-2021 BRAND STANDARDS
COLOR PALLET<br />
BRAND COLORS AND FONT TREATMENT<br />
All that appear in this <strong>brand</strong> <strong>standards</strong> guide should contain NO added textures<br />
to <strong>brand</strong> colors and should always maintain its true color, whether print and/or<br />
digital. Main <strong>brand</strong>ing fonts,”Potatoes and Peas” and “Beauty and the Beast”,<br />
should be applied to “THIS IS WINNING” ONLY, unless otherwise directed by Table<br />
Mountain Casinos marketing team. All COPY should use the “Avante Garde<br />
Book” font family for any marketing materials containing copy.<br />
DIGITAL<br />
RGB for all digital<br />
HEX for WebsiteTREATMENT<br />
PRINT<br />
Both color systems for Print<br />
(CMYK and Pantone)TREATMENT<br />
RGB<br />
CMYK<br />
R 0<br />
G 128<br />
B 187<br />
R 130<br />
G 188<br />
B 0<br />
C 100<br />
M 35<br />
Y 14<br />
K 0<br />
C 55<br />
M 3<br />
Y 100<br />
K 0<br />
R 255<br />
G 206<br />
B 0<br />
R 255<br />
G 107<br />
B 0<br />
C 0<br />
M 18<br />
Y 100<br />
K 0<br />
C 0<br />
M 72<br />
Y 100<br />
K 0<br />
HEX<br />
PANTONE<br />
#0080bb<br />
#82bc00<br />
PMS 640 C<br />
PMS 376 C<br />
#ffce00<br />
#ff6b00<br />
PMS 116 C<br />
PMS 1505 C<br />
2018-2021 BRAND STANDARDS
PHOTOGRAPHY<br />
BRANDED PHOTOS ONLY<br />
Black and White <strong>brand</strong>ed photographs, approved by the tribal coucil,<br />
should always remain in black and white, unless otherwise specified by Table<br />
Mountain Casino’s marketing team. Promotional items are to remain in color,<br />
which includes any social media posts (Instagram, Facebook and Twitter).<br />
Do NOT change any posts to black and white. Black and white imagery<br />
is only to be used in the photographs provided by Catalyst, as part of the<br />
<strong>brand</strong>ing campaign.<br />
2018-2021 BRAND STANDARDS
TABLE MOUNTAIN CASINO<br />
CASINO AND RANCERIA LOGO | DO’S AND DON’TS<br />
DONT’S<br />
The Table Mountain Rancheria and Casino logo should never be altered<br />
unless otherwise permitted by the <strong>TMC</strong> tribal council and/ or the marketing<br />
team of <strong>TMC</strong>. Keeping the integrity of the Rancheria and Casino logo is<br />
vital to the <strong>TMC</strong> <strong>brand</strong>ing and should never be replaced, filtered, colorized,<br />
stacked, layed out horizontally or given a background of any kind. The<br />
feathers should always remain with the Rancheria logo and should never be<br />
removed, rearranged, seperated or colorized. Type treatment should always<br />
remain inside the <strong>TMC</strong> logos and not duplicated below or around the logo.<br />
An example of approved logos for Table Mountain Rancheria and Casino<br />
are show below.<br />
APPROVED LOGOS<br />
2018-2021 BRAND STANDARDS
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