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QVC<br />
Are you always live?<br />
Louise: Not always, sometimes we do a pre-record that we use<br />
within the segments. We tend to use these when we want to<br />
demonstrate something exciting.<br />
What happens during the live show?<br />
Thea: During the live show we are guided by the presenters who<br />
are fantastic at their jobs – they have to remember so much from<br />
codes, to prices to unique selling points often working on several<br />
different brands during an hour’s show – they make it look easy.<br />
Do you ever watch the shows back?<br />
Louise: We do watch the shows back to see how we can improve<br />
on introductions and demos, its always good to watch as you<br />
start to learn the best camera angles and which intros really sold<br />
the product. Sometimes we watch the shows back and have a<br />
giggle at whatever Thea's Catchphrase was on that show. There’s<br />
always one! Thea is the queen of the one liner for our products<br />
BB crème ‘lightens, Brightens and Whitens’ ORLY is the ‘Biggest<br />
Botttle in the business’ and my favourite when Thea is selling<br />
Spritz dry it’s as easy as ‘Spritz Spritz Spritz’<br />
Have you ever had a sell out show?<br />
Thea: We do have sell out items and that is really satisfying as<br />
I put the items together it makes me happy that my colour and<br />
treatment choices are popular to the QVC customers!<br />
Whats QVC’s best seller?<br />
Thea: Our ‘Wow’ demo is ORLY Cutique which removes dead<br />
skin from the nail plate – we like to use Model Ali Bailey for our<br />
branded hours as not only is she beautiful with great hands and<br />
nails she also has lots of dead skin to remove from the nail plate –<br />
Which makes Louise happy!<br />
Louise: For colour the QVC customers love ORLY Rage and<br />
ORLY Country Club Khaki duo.<br />
www.graftons.co.uk E: sales@graftons.co.uk<br />
9<br />
How do you think the love for ORLY has grown since QVC?<br />
Thea: Since being on QVC we have definitely felt the love for<br />
the Brand grow – we have gone from a niche salon professional<br />
brand to a brand that is now beamed into people’s homes on a<br />
weekly basis – our social media following has grown and we are<br />
now recognised as a leader in high end nail polish brands.<br />
Who spends the longest getting ready?<br />
Thea: I hate getting ready and leave it to the last minute, you<br />
have to apply so much make up under the bright lights I feel like I<br />
am in Amateur dramatics again!, but Louise has to get ready first<br />
as she has to prep the models 45 minutes before the show so we<br />
are the perfect team. There is no fighting over the mirror- Louise<br />
is the queen of the selfie whereas I hate having my picture taken<br />
– she normally talks me into it though!<br />
Catch the repeats online at QVC/Orly beauty or tune in<br />
Sky: Channel 677<br />
Virgin Media: Channel 741<br />
Freeview: Channel 35; Channel 112 (HD)
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