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February 2018 FORUM

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<strong>February</strong> <strong>2018</strong><br />

The American Society of São Paulo<br />

Honoring the Givers<br />

by Marlene Rubeiz, AmSoc Member<br />

Each year, select members of the American<br />

Society meet behind closed doors, as part<br />

of a special committee. Their purpose<br />

is to choose one member of our community<br />

who has gone far and beyond, unselfishly<br />

contributing time and effort for the good of<br />

the entire São Paulo community. We then<br />

present this person with the Eric Poliak Award<br />

for Community Service.<br />

Established in 1984 to honor the memory<br />

of Eric Poliak, past president and leader of<br />

the community, this award is the highest<br />

honor given by our organization for an<br />

American in São Paulo. There are many who<br />

dedicate themselves to our organization, the<br />

charities which we support, and the general<br />

the <strong>FORUM</strong><br />

monthly newsletter<br />

community-in-need around us here in Brazil.<br />

But there is usually one person that stands<br />

out among the rest.<br />

We start the award process by asking the<br />

general membership to nominate a person<br />

whom they feel has been outstanding in the<br />

community. We typically have around six to<br />

eight nominations. A committee composed<br />

of past winners of the award, as well as other<br />

leaders of AmSoc, meet to examine these<br />

nominations. This is not an easy task!<br />

The decision is kept in strict secrecy until the<br />

Annual General Meeting (AGM), which will be<br />

held on Thursday, April 12 th this year. During<br />

continued on page 5<br />

SAVE THE DATE<br />

Feb 03 Youth Sports Registration<br />

Feb 04 Super Bowl Party<br />

Mar 14 Happy Hour<br />

Mar 17 St. Patrick's Day Party<br />

Apr 12 Annual General Meeting<br />

May 04 Annual Gala<br />

Every Gift Counts!<br />

by Amy Brammer, CAC Chairperson<br />

Thank you all for your generous donations<br />

of milk during December and January!<br />

Also, thank you for the wonderful towels<br />

donated at the AmSoc Holiday Party. Four of<br />

our organizations took home some muchneeded<br />

and appreciated gifts of milk and<br />

towels in December.<br />

The next big event for the Community Action<br />

Committee is Children’s Field Day! It will<br />

be held on April 14 th at the US Consulate.<br />

We invite 150 children from our charity<br />

organizations and have a day of swimming,<br />

sports/games, crafts, and food! However, we<br />

need your help in creating this wonderful day.<br />

We need sponsors for the children at R$40/<br />

child, and volunteers to help with the day!<br />

Watch your e-mail and AmSoc’s Facebook for<br />

sponsorship information! §<br />

Richard Wegman (right) receiving the Eric Poliak Award at the 2017 Annual General Meeting<br />

Cover image: Ponte Estaiada<br />

Courtesy of: Ike D. Leo


<strong>February</strong> <strong>2018</strong><br />

Another Year Already??<br />

by Richard Wegman<br />

It seems like I just finished writing my article<br />

for the start of 2017… where did the year<br />

go? I want to acknowledge and thank all of<br />

our new members and volunteers throughout<br />

2017, who made a tremendous positive impact<br />

on AmSoc’s accomplishments. You bring<br />

new ideas and energy to us all. AmSoc is a<br />

place where new members and established<br />

members come together for the greater<br />

good, to continue to support our American<br />

community and traditions.<br />

In 2017, James Bond delivered a fantastic Gala<br />

fundraiser; both martinis and dancers were<br />

“shaken, not stirred”! Our <strong>2018</strong> theme will be the<br />

Roaring Twenties as represented by The Great<br />

Gatsby. On Friday, May 4 th , the Jockey Club will be<br />

our mansion to complete our fantasy of bygone<br />

music and times. We will have the opportunity<br />

to enjoy an action-packed evening and raise<br />

money for our charities. AmSoc member special<br />

ticket prices are R$4.500 for a table of 10 or<br />

R$475 per seat. You must buy your tickets in<br />

<strong>February</strong> to get this special pricing! Look for<br />

details to come soon on Facebook and via email.<br />

As I write this, 15 of our Youth Sports Program<br />

(YSP) children are enjoying the last days of<br />

one of our newest events, Sailing Camp, in<br />

Interlagos. The Sailing Camp was created for<br />

our kids to participate in during summer break,<br />

by our Youth Sports Athletics Coordinator, John<br />

Mota. John wanted to add something new and<br />

different to YSP in <strong>2018</strong>. The pictures on our<br />

website show gray skies, but happy faces. John<br />

also oversees our seasonal weekend YSP session,<br />

which will restart in <strong>February</strong>. Signups are open<br />

now, and we need a Team Mom to help out<br />

during the season.<br />

The Abacaxi Bowl is the AmSoc version of the<br />

Super Bowl. It happens annually, the day before<br />

Super Bowl Sunday. We may even have a Super<br />

Bowl party at a local pub; watch your weekly<br />

emails for details. You can come and watch the<br />

excitement, without having to play. Cheering is<br />

fun, too!<br />

Road trip! - to the St. Patrick’s Day Party in<br />

Campinas, on St. Patrick’s Day, Saturday, March<br />

17 th at the Victoria Hotel. The Party Bus will<br />

pick up people in São Paulo, with refreshments<br />

and libations to be served during the round trip<br />

service. We’ll join our AmSoc Campinas friends,<br />

dressed in green, to enjoy live Irish music, an<br />

Irish dance show, and Irish food and drinks, all<br />

included in one price.<br />

The St. Patrick’s Day Party is also our annual<br />

fundraiser for our Campinas charity, Grupo<br />

Primavera, where 450 children are fed and<br />

schooled daily while their parents are working.<br />

Grupo offers art, music, and drama classes, to<br />

encourage the children to expand their horizons.<br />

Your support of the St. Patrick’s Day Party will<br />

help make it all possible.<br />

Your Board wants to hear your ideas and<br />

feedback. Send us a quick note at contact@<br />

amsoc.com.br with your input! Let us know if you<br />

are getting what you expect from your AmSoc<br />

membership; let us know how the events meet<br />

or don’t meet your needs; let us know if you’d<br />

like to see changes or additions. This is your<br />

organization. We, the Board, are the caretakers<br />

of your AmSoc home and family; together, we<br />

make it great.<br />

ENJOY SÃO PAULO IN <strong>2018</strong>! CARNAVAL, ST. PATRICK’S<br />

DAY, AND THE GREAT GATSBY GALA!<br />

Sincerely,<br />

Into the Future, Together!<br />

PRESIDENT'S LETTER<br />

OUR MISSION: The American Society of São Paulo (AmSoc) promotes<br />

friendship by organizing social, cultural, and athletic events for its diverse<br />

membership; encourages integration with the Brazilian society; and supports<br />

the American traditions of education, philanthropy, and volunteerism.<br />

Rua da Paz, 1431, Chácara Santo Antonio, 04713-001, São Paulo, SP<br />

Tel: (11) 5182-2074 / Fax: (11) 5182-9155 / www.amsoc.com.br<br />

Board of Governors<br />

President<br />

Richard Wegman<br />

president@amsoc.com.br<br />

Vice President<br />

Judy Zanchi<br />

vp@amsoc.com.br<br />

Treasurer<br />

Alan Blau<br />

treasurer@amsoc.com.br<br />

Secretary<br />

Ariane Cartwright<br />

secretary@amsoc.com.br<br />

Campinas Chapter<br />

Malcolm Macdonald<br />

campinas@amsoc.com.br<br />

Annual Gala<br />

Ruth Hollard<br />

gala@amsoc.com.br<br />

Athletics<br />

John Kennedy<br />

athletics@amsoc.com.br<br />

John Mota<br />

ysp@amsoc.com.br<br />

Business Networking<br />

Elias Gedeon<br />

Fernanda Gedeon<br />

networking@amsoc.com.br<br />

Communications<br />

communications@amsoc.com.br<br />

Community Action Committee<br />

charity@amsoc.com.br<br />

Corporate Sponsorship<br />

Isabel Franco<br />

Ricky Rubeiz<br />

sponsorships@amsoc.com.br<br />

Membership Team<br />

Patrick Trierweiler<br />

Brian Wilson<br />

members@amsoc.com.br<br />

Social<br />

Kelly Maurice<br />

Lucy Nunes<br />

Lynda Perdigon<br />

social@amsoc.com.br<br />

Welcoming<br />

Melinda Brenninkmeyer<br />

welcoming@amsoc.com.br<br />

2<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


<strong>February</strong> <strong>2018</strong><br />

Welcome To Our New Members<br />

We thank all of our new members for their support. Not a member? Join today! Visit amsoc.com.br/joinnow<br />

NAME PARTNER NATL. AREA COMPANY EMAIL ADDRESS<br />

Bruno Forissier Carolina Belmar French Alphaville Veolia bruno.forissier@veolia.com<br />

Gustavo Bermagaschi Amanda Ribeiro Brazilian Jardim Portão Vermelho GPA<br />

gustavo_bergamaschi@hotmail.<br />

com<br />

John Berman<br />

Lilian Maria<br />

Candalaft<br />

American Pinheiros gringojkb@yahoo.com<br />

Kevin Ylitalo Patricia Ylitalo American Chácara Inglesa Ylitalo Design pg1903@gmail.com<br />

Lisa Doeden Mike Doeden American Santo Amaro ljdoeden@gmail.com<br />

Mark Pack Luzikelly Pack American Vila Galvão Oracle markapack@gmail.com<br />

Robson Luiz Ramos Brazilian Bosque Global Sustainable rob.ram@hotmail.com<br />

Rose Sabina Freifeld American Perdizes rosefrei.rf@gmail.com<br />

Susan Canavarro Marcio Canavarro American Real Parque susanxcanavarro@gmail.com<br />

Thomas Bakeman Angela Bakeman American Brooklin Paulista Archer Daniels Midland tom.bakeman@adm.com<br />

Victoria Olsa Aaron Olsa American Morumbi US Consulate victoriaolsa@yahoo.com<br />

Helping Hands Member<br />

C<br />

Campinas Member<br />

Meet New Member Victoria Olsa!<br />

Where were you born? I am originally from<br />

Moscow, Russia. I have 3 children who were born<br />

in the U.S. but they don’t always understand<br />

the question "Where are you from?" correctly<br />

because we move all the time.<br />

What has surprised you about São Paulo/<br />

Brazil? Lots of hills, especially in Morumbi<br />

where I live. Another big thing is the weather in<br />

São Paulo is very unpredictable, and you cannot<br />

always rely on the forecast.<br />

Prior overseas assignments? Although<br />

home is in the US, we've also lived in Riga, Latvia;<br />

Tashkent, Uzbekistan; Brasilia, Brazil; Podgorica,<br />

Montenegro; and Nairobi, Kenya.<br />

What do you find great about Brazil?<br />

Beautiful nature, friendly people, colorful culture,<br />

delicious food, and the diversity overall.<br />

Recommendations? I really liked my recent<br />

visit to MASP, the art museum. Definitely a nice<br />

place to visit. Another is Vila Madalena and Beco<br />

do Batman, which is a nice area to hang out and<br />

stay for lunch or drinks. I am still discovering<br />

places, and without question São Paulo has a lot<br />

to offer.<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

3


<strong>February</strong> <strong>2018</strong><br />

<strong>2018</strong> Winter Olympic Games<br />

by Todd Belmear<br />

It should be no surprise that the Winter<br />

Olympic Games are not nearly as popular<br />

in Brazil as the summer games. Brazil<br />

has few winter sports athletes, and no<br />

significant fan base for the Nordic sports<br />

that are popular in colder climates. It is<br />

unlikely that you will find many Brazilians<br />

watching hockey matches or following<br />

speed skating while at Carnaval or on the<br />

beach! But for expats from colder climates<br />

and those who love winter sports, the <strong>2018</strong><br />

Winter Olympic Games in Pyeongchang,<br />

South Korea will be a welcome respite from<br />

the hot Brazilian summer.<br />

CONSULATE CORNER<br />

4<br />

The modern Olympic Games were founded in<br />

1894 with an ideal that “sport can contribute<br />

to peace and to the harmonious development<br />

of humankind.” This contribution to the<br />

worldwide peace process has long been<br />

recognized by the United Nations, making<br />

their historic collaboration with the<br />

International Olympic Committee a high<br />

priority. As in previous Olympic Games,<br />

<strong>2018</strong> has the potential to bring nations<br />

together as they unite in the shared pursuit<br />

of athletic excellence and in the fellowship<br />

of sportsmanship and friendly competition.<br />

For many people, the Olympics are more than<br />

merely cheering for your country’s team to<br />

be on the medals podium and hearing your<br />

national anthem played. It is inspirational to<br />

watch athletes, some of whom have trained<br />

their entire lives for this moment, pursuing<br />

their dreams with all of their effort. With<br />

every Olympics, we are inspired by stories of<br />

athletes who overcome tremendous odds to<br />

excel at the highest level of their sport. No<br />

example of this is greater than the athletic<br />

achievements seen in the Paralympic Games<br />

that follow the regular Winter Games. The<br />

games have the potential to inspire us all as<br />

to what is possible in human achievement.<br />

For those following the <strong>2018</strong> games, there<br />

should be plenty of excitement this year.<br />

Team USA Figure Skating will be led by<br />

newcomer Bradie Tennell and the veteran<br />

Nathan Chen, who is favored to win the<br />

Pyeongchang, Gangwon - winter is cold but relatively dry, with clear blue skies<br />

men’s title with his explosive quadruple<br />

jumps. Siblings Erik and Sadie Bjornsen<br />

both qualified for Team USA in cross country<br />

skiing. Men’s hockey teams will not have<br />

any active players from the National Hockey<br />

League this year, but the U.S. team is<br />

loaded with former NHL players and several<br />

university standouts. In the bobsleigh event,<br />

be sure to follow the Nigerian women’s<br />

team. They are not only the first team from<br />

Nigeria to qualify, but are the first bobsleigh<br />

team, male or female, to qualify from the<br />

entire African continent!<br />

Expats living in Brazil are encouraged to<br />

invite Brazilian friends to watch the games<br />

One of the venues that will be used for the <strong>2018</strong> Winter<br />

Olympics (taken in 2013)<br />

together. Nineteen-year-old Brazilian skier<br />

Michel Macedo is a favorite in the slalom<br />

and giant slalom events. Brazilian figure<br />

skater, Isadora Williams, will be competing<br />

in her first Olympics in a highly competitive<br />

field. The Brazilian Bobsleigh Team has<br />

also been training hard and is hopeful for<br />

Olympic medals in Pyeongchang. Watching<br />

the Winter Olympic Games in Brazil may<br />

be tricky. It is unclear if any Brazilian cable<br />

networks will carry the games. NBC will be<br />

broadcasting the events online, which is<br />

likely the best option for viewers abroad. The<br />

<strong>2018</strong> Winter Olympic Games are <strong>February</strong><br />

9-25, <strong>2018</strong>, and the Paralympic Games will<br />

take place March 8-18, <strong>2018</strong>. §<br />

US Citizen Contacts<br />

Emergencies: (11) 3250-5373<br />

(incarceration, detainment, evacuation, health)<br />

Non-Emergencies: (11) 3250-5000 (from<br />

1-2pm daily) or saopauloacs@state.gov<br />

(lost passports, reparation of remains, Social<br />

Security, minor health issues)<br />

@USCitsBrazil<br />

The official U.S. Embassy Twitter<br />

account for American citizens in Brazil. The<br />

English feed features daily tips and news<br />

for the expat community.<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


Honoring the Givers<br />

continued from page 1<br />

the AGM, the chosen Eric Poliak Award winner<br />

is presented with a beautiful bronze statue,<br />

engraved with their name. Their name is also<br />

engraved on the AmSoc plaque displayed in<br />

our office, and at various events.<br />

Even if someone was nominated and not<br />

chosen as the winner, their name will remain<br />

on the list for future consideration.<br />

We have started this year’s process of selecting<br />

the person who has served our community<br />

above and beyond the call of duty! Send your<br />

nominations, with a short synopsis explaining<br />

what this person has done to deserve the<br />

honor, to Marlene Rubiez at mrubeiz@uol.com.<br />

br. These submissions are kept strictly private,<br />

but must be received before March 1 st !<br />

There are many around us whose dedication to<br />

the community deserves recognition, and the<br />

Eric Poliak Award is given to only one nominee.<br />

Help us today to honor that special person! §<br />

Generous volunteers at the 2017 Angel Party<br />

Previous Award Winners<br />

2016 Judy Zanchi<br />

2015 Kelly Maurice<br />

2014 T. David Warren<br />

2013 Eileen Tasso<br />

2012 Marlene Rubeiz<br />

2010 Sister Angela Mary<br />

2009 Theresa Mary White<br />

2008 Sonya Querido<br />

2007 Bert Frost<br />

2006 Susan Banman Sileci<br />

2005 Alan Blau<br />

2004 Mark Abrams<br />

2003 Deborah Riveros<br />

2002 Jean Smith<br />

2001 Father Thomas Brown<br />

2000 Marilyn Mangels<br />

2000 Delora B. Tuthill<br />

1999 Jane Hayes<br />

1998 Jo Ann Ivy<br />

1997 Eric Street<br />

1996 Jose M. Arana<br />

1995 Cathy Koepke<br />

1994 Lynne S. Couri<br />

1993 Steve Hanson<br />

1992 R. Christopher Lund<br />

1991 Alonzo B. Shattuck<br />

1990 John E. Burns<br />

1989 Carmen Kennedy Lund<br />

1988 Anne F. Pereira<br />

1997 Frances Van de Putte<br />

1986 David E. Ivy<br />

1985 Mary Clifford Poor<br />

The Eric Poliak Award<br />

Nominate a Hero!<br />

<strong>February</strong> <strong>2018</strong><br />

Do you know someone who has<br />

unselfishly contributed his or her time<br />

and effort for the good of the entire<br />

community? Submit your nomination<br />

for the next winner of the Eric Poliak<br />

Award! All submissions should be sent to<br />

Marlene Rubiez (mrubeiz@uol.com) and<br />

must be received by March 1 st .<br />

To find out more about the Eric Poliak<br />

Award for Community Service, visit<br />

amsoc.com.br/eric-poliak-award/.<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

5


<strong>February</strong> <strong>2018</strong><br />

CEAGESP: Beauty & Economy<br />

by Alain Carriço, AmSoc Member<br />

I<br />

was born and raised in a small town in the<br />

state of Bahia. Since I was a teenager, I<br />

always enjoyed going to the farmer’s market<br />

on Saturdays to get some fruits, vegetables,<br />

etc. with my mom. Back then, going to that<br />

place was such a big attraction to many of us.<br />

MEMBERS RECOMMEND<br />

Currently, I’m living just a few minutes away<br />

from the CEAGESP (Company of Warehouses<br />

and General Warehouses of São Paulo, also<br />

known as CEASA West; www.ceagesp.gov.br).<br />

I really love going there, especially on Sunday<br />

mornings, for several reasons. Of course, my<br />

first stop is to get a cup of cane juice (calda de<br />

cana) and a delicious fair pie (pastel de feira).<br />

However, besides getting some fruits, tofu,<br />

and fresh coconut, what I really like the most<br />

is making friends with the grocers (many of<br />

them of Japanese descent) and learning from<br />

them some secrets on how to take care of my<br />

vegetable garden.<br />

CEAGESP is a public company linked to the<br />

Ministry of Agriculture, Livestock, and Supply,<br />

and is also the country's largest wholesale<br />

marketing center. About 1,200 grocers meet<br />

there during the early morning hours, 4 days<br />

a week. Despite the unusual schedule (on<br />

Tuesdays & Fridays from midnight to 8:30am,<br />

and Mondays & Thursdays from 2am to 2pm),<br />

an average of 5,000 people pass through<br />

CEAGESP every night.<br />

The many colors of CEAGESP<br />

In addition to flowers, foliage, and plants, there<br />

is a section dedicated to pots, packs, and other<br />

paraphernalia. The prices are very attractive:<br />

there are bouquets of 20 roses or Rain of Gold<br />

orchids for R$20, and seedlings of herbs and<br />

seasonings for just R$1 each.<br />

Want to visit, or interested in buying some<br />

flowers, plants, and more at CEAGESP? Maybe<br />

you need some help translating, or some tips on<br />

how to start a small vegetable garden? Please<br />

drop me, Alain Carriço, a line at alaincarrico@<br />

gmail.com. I would be happy to help out my<br />

fellow AmSoc members. §<br />

Submit Your Content<br />

What discoveries have you made in São<br />

Paulo city and the surrounding area?<br />

We'd like to hear from you!<br />

To be featured in our next Members<br />

Recommend, send an email to forum@<br />

amsoc.com.br with your personal<br />

recommendations on how to enjoy all<br />

that São Paulo (and Brazil!) has to offer.<br />

SÃO PAULO’S MOST TRUSTED SELF-STORAGE PROVIDER<br />

FOR RESIDENTIAL & COMMERCIAL STORAGE<br />

Variety of Sizes Available<br />

1m2 to 100m2<br />

10 locations in São Paulo. Come visit us!<br />

goodstorage.com.br<br />

CONTACT US FOR<br />

MORE INFORMATION<br />

(11) 2222.1220<br />

6<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


<strong>February</strong> <strong>2018</strong><br />

Another Chance to Dance the Night Away<br />

compiled by Jackie Wyant, Managing Editor<br />

We know quite a few dads and their<br />

daughters were looking forward to<br />

attending our second hosting of the<br />

Daddy-Daughter Dance (DDD) on November<br />

11 th , 2017. Sadly, we had to cancel/postpone<br />

the dance, as we simply didn’t have enough<br />

people sign up to support the cost of<br />

hosting the event. The following is a note<br />

we received from Gregory Ptolemy, who had<br />

planned on attending the 2017 DDD with his<br />

two daughters:<br />

"My daughters and I were anxious to<br />

participate in the Daddy-Daughter Dance this<br />

year, and so the girls got fancied up. When we<br />

heard the event was cancelled, we decided to<br />

make a night out of it anyway. Our outing was<br />

likely not as elegant as the AmSoc party would<br />

have been, but we went and had a nice dinner<br />

and still made it an occasion. Hopefully there<br />

will be more interest in the event for <strong>2018</strong>;<br />

regardless, I think we will make our ‘fancy<br />

night’ a regular event in our household."<br />

A Daddy-Daughter Dance strengthens the<br />

bond between a father and his daughter,<br />

creates lifelong memories and, perhaps most<br />

importantly, teaches girls that they need to be<br />

treated with kindness and respect by the men<br />

in their lives. The AmSoc Board would love to<br />

see this event happen in <strong>2018</strong>. Any volunteers<br />

ready to try again? Send an email to vp@<br />

amsoc.com.br. §<br />

Daughters Kaitlyn and Addison, dressed up for the dance & out enjoying their special time with their father<br />

Fathers and their daughters enjoying the 2016 Daddy-Daughter Dance<br />

Dr. Fabiana Olmos Brooks<br />

Appointments at the Halpern Clinic<br />

in Pinheiros or House Calls<br />

Endocrinology – General Practice<br />

Diabetes | Weight Loss | Metabolic Disorders<br />

Decade of Experience<br />

Fluent English | USP and U.S. Trained<br />

(11) 9-9699-8323 Tel. (11) 3063-0063<br />

(Portuguese-only receptionist)<br />

Individual income<br />

tax preparation<br />

and consulting<br />

• Tax planning<br />

• Estimated taxes<br />

• US Federal tax returns<br />

• Brazilian tax returns<br />

• Tax equalization<br />

Marcelo Calvoso<br />

Tel 55 11 5572 5411<br />

Cel 55 11 99121 8811<br />

mcalvoso@uol.com.br<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

7


<strong>February</strong> <strong>2018</strong><br />

Take a (Boat) Ride to the Wild Side<br />

by Malcolm Macdonald, Campinas Chapter Leader<br />

End of December and beginning of January<br />

are the very busiest times for tourism. In<br />

Florianopolis, Santa Catarina state, it is no<br />

different. For this reason, when approached by<br />

some fellow AmSoc members for a suggestion<br />

of something to do without being 'one of the<br />

masses', we came up with the following plan.<br />

We took a boat trip across the Florianopolis<br />

famous lagoon (Lagoa da Conceição) to<br />

explore the wild side where the mountains<br />

drop straight into the water and no roads are<br />

possible. Only foot trails, small fishermen’s<br />

houses, and a few seafood shacks.<br />

AMSOC-CAMPINAS<br />

Campinas Chapter<br />

Leadership Team<br />

Chapter Leader<br />

Malcolm Macdonald<br />

campinas@amsoc.com.br<br />

Community Action<br />

CAC.campinas@amsoc.com.br<br />

Events<br />

Manu Moreno<br />

events.campinas@amsoc.com.br<br />

Marketing & Graphics<br />

Jennifer Licko<br />

marketing.campinas@amsoc.com.br<br />

Meeting up with the gang at the dock on the<br />

northeast coast of the lagoon is already quite<br />

a treat. The warm lagoon water is shallow for<br />

several hundred yards out from the beach.<br />

Little fish swim amongst your feet as you wade<br />

out whilst waiting for your crossing boat.<br />

When the boat arrives, it is no modern ferry,<br />

but a converted, handmade wooden fishing<br />

boat powered by a hand-cranked diesel engine.<br />

Though fully equipped with life preservers, one<br />

has quite a good feeling of what it must be like<br />

on a working boat as it chugs across the lagoon.<br />

Arriving at the opposite coast, life takes on a<br />

distinctly slower pace. Gone are the cars and<br />

the horns and the bustle of a capital city on<br />

vacation, and now chirping birds and insects<br />

intermingle with singing and local music.<br />

Stepping off the boat, we begin to climb,<br />

immediately passing a small local chapel used<br />

by fisherfolk. Behind the chapel is a footpath,<br />

which leads along the coast all the way to<br />

town, about 10 km away.<br />

First stop is the waterfall (cachoeira), which is<br />

a quite steep climb up the hill in the midst of<br />

pristine Atlantic Rainforest. After a while, a low<br />

stone dam can be spotted in a clearing, and<br />

a small waterfall cascades down damp, black<br />

rocks into the resulting pool. On a hot summer’s<br />

day, it's quite fantastic to clamber into the very<br />

cool water for a refreshing mineral water dip<br />

amid the trees.<br />

After this short refreshment, its back down the<br />

hill, onto the foot trail heading south to our<br />

destination restaurant. It’s only a 15-minute<br />

walk, but the surroundings are wonderful;<br />

tropical flowers and fruit trees, intermingled<br />

with local houses, mostly very simple, but<br />

some stand-out refurbishments nestled<br />

amongst them.<br />

Walking back down the hill to the<br />

Coração da Mãe restaurant (www.<br />

restaurantecoracaodemae.com.br), the smell<br />

of seafood starts taking hold of our senses.<br />

Arriving at our destination, we are offered a<br />

table under a web of vines and several cold<br />

beers and soft drinks appear for our party, as<br />

if by magic. We order from a fish- and shrimpheavy<br />

menu, and when the food arrives it<br />

covers the table and tastes of home cooking.<br />

Members of our party hailing from New<br />

Orleans find that the Shrimp Moqueca tastes<br />

surprisingly like home.<br />

Due to the cost and “hassle” of crossing the<br />

lagoon, the restaurant has no waiting list<br />

and is just full enough to be buzzing without<br />

being overcrowded. It is right on the beach,<br />

and the kids enjoy swimming and playing<br />

on the grounds. The adults chat and lounge<br />

on reclining chairs, sipping on caipirinhas<br />

and discussing ways and means of never recrossing<br />

the lagoon again… Life is good. §<br />

8<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


AMSOC-CAMPINAS<br />

<strong>February</strong> <strong>2018</strong><br />

Save the Date: CamSoc’s St. Patrick’s Day Event is Coming!<br />

by AmSoc Campinas Chapter<br />

Ladies and Gentlemen, fair warning for a<br />

special save the date. Saturday, the 17 th<br />

of March is St. Patrick’s Day, and also on<br />

that very day CamSoc is organizing the second<br />

edition of our most popular inaugural event.<br />

St. Patrick’s Day is celebrated in many parts of<br />

the world, especially by Irish communities and<br />

other English-speaking organizations. Many<br />

people wear an item of green clothing on the<br />

day. Parties featuring Irish food and drinks,<br />

which are dyed with green food coloring,<br />

are part of this celebration. It is a time when<br />

children can indulge in sweets, and adults can<br />

enjoy a pint or two of beer. Included in the<br />

ticket price will be an Irish menu, designed by<br />

the award-winning executive chef of the Hotel<br />

Vitoria in Campinas.<br />

This is the perfect opportunity to gather<br />

around a table of green chopp and Guinness<br />

(hopefully), to celebrate friendship and helping<br />

hands, and generally share the craic.<br />

We are hoping to see all of our close-knit<br />

Campinas Chapter there, and would like to<br />

take the opportunity to invite our fellow<br />

members from São Paulo to this event. It will<br />

be held at the Hotel Vitoria’s IFF Bar, which will<br />

close for the evening just for ticket holders.<br />

For our São Paulo members, lookout for<br />

updates in the coming weeks regarding<br />

possible group transport to and from the<br />

event, and a possible day trip to a local<br />

treasure. Why not make a getaway weekend<br />

out of this?<br />

Looking forward to seeing you all there. Ticket<br />

sales will begin soon. §<br />

American Society of São Paulo - Campinas Chapter presents<br />

St. Patrick s Day Party<br />

Saturday, March 17<br />

IFF Bar at the Vitoria Hotel<br />

CAMPINAS<br />

doors open at 9:00 pm<br />

visit amsoc.com.br/campinas for more info<br />

Irish Food<br />

Live Irish Music<br />

Irish Dancers<br />

Irish Drink<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

9


<strong>February</strong> <strong>2018</strong><br />

Successful Ends, New Beginnings<br />

by Amy Brammer, CAC Chairperson<br />

Happy New Year to you all!! Twentyseventeen<br />

was an amazing year for the<br />

Committee Action Committee (CAC), and<br />

we look forward to an exciting <strong>2018</strong>. With your<br />

help and support, we were able to touch a lot<br />

of lives this year!<br />

Look at some of the amazing things we<br />

accomplished together:<br />

COMMUNITY ACTION COMMITTEE<br />

• Through your donations at events, you all<br />

provided over R$300.000 in much needed<br />

in-kind donations such as milk, towels, and<br />

cleaning supplies.<br />

• We collected over R$100.000 in monetary<br />

donations.<br />

• Offered thousands of volunteer hours for<br />

our charities.<br />

• Angel Party: a wonderful day of food, fun,<br />

and love for 240 children from our charities.<br />

• Children’s Field Day: a day of swimming,<br />

BBQ, and outdoor fun for some 150 children<br />

from our charities.<br />

• Annual Gala: a marvelous evening of<br />

camaraderie, dinner, dancing, and<br />

entertainment that in 2017 raised over<br />

R$100.000 for our charities.<br />

It is with a heavy heart that I announce I will<br />

no longer be able to Chair the CAC. We are<br />

unexpectedly moving back to the US after a<br />

quick year in Brazil. These past few months, it<br />

has been an honor and a pleasure to be involved<br />

Helen Drexel receiving much-needed milk donations during our recent charity drive<br />

with this committee, and with AmSoc for the<br />

past year. Even during my brief time with CAC,<br />

my heart has been touched for a lifetime.<br />

I highly encourage anyone interested in<br />

helping the children of our supported 9<br />

charitable organizations to volunteer and<br />

get involved! We need a new CAC Chair!<br />

It’s a position that is rewarding in so many<br />

ways, and will leave a mark forever on your<br />

heart. Please contact vp@amsoc.com.br if<br />

interested in learning more about the CAC<br />

and how you can get involved! You can do<br />

a little or a lot. There is something to fit<br />

any schedule; from planning or organizing<br />

events, to day-of volunteers! §<br />

Sister Angela at Projeto Sol<br />

This is amonthly volunteering opportunity connecting AmSoc members<br />

with kids at our sponsored charities through fun and engaging activities.<br />

Each month, a group of volunteers participates in apre-planned event.<br />

Here’s what you can do:<br />

Help plan events: AmSoc knows the kids and organizations, but we need<br />

dedicated volunteers to help plan the logistics of the actual events.<br />

From things like buying nail polish for a salon day, to securing tickets to<br />

a soccer game, we need people to help organize.<br />

Volunteer at the events: Make note of our upcoming events, and<br />

when the reminder comes out, commit to volunteering. Then just<br />

show up and participate. It’s as simple as that!<br />

email volunteers@amsoc.com.br andcomeSMILEwithus!<br />

10<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


COMMUNITY ACTION COMMITTEE<br />

Gala Returns to the Jockey Club With Glitz & Glamour<br />

by Sherry Esteves, Gala Marketing Committee<br />

The American Society of São Paulo is<br />

thrilled to take you back to the Roaring<br />

20s - the decade of jazz, feathers, and<br />

cabaret - for a stylish evening of glitz and<br />

glamour: our <strong>2018</strong> Annual Gala, The Great<br />

Gatsby. The Gala will be held on Friday, May<br />

4 th , at the beautiful Jockey Club of São Paulo.<br />

Proceeds from the evening will benefit<br />

two of our charity partners, Casa Limiar<br />

and Associação Criança Brasil (ACB), as<br />

well as AmSoc activities. We will have both<br />

a live and silent auction during the Gala.<br />

Throughout the evening guests will have<br />

a chance to bid on unique items ranging<br />

from hotel stays and airline tickets to<br />

jewelry and art!<br />

Pull out your pearls and get your best<br />

Gatsby attire ready to make this a great<br />

evening of fun, dancing, and fabulous<br />

fashion! We will have a specialty wine bar<br />

and cigar bar for guests to enjoy. Get your<br />

tickets early; it's going to be a spectacular<br />

event! AmSoc members can buy their<br />

tickets at a discounted price during the<br />

month of <strong>February</strong> only.<br />

In the words of F. Scott Fitzgerald, "A little<br />

party never hurt nobody." §<br />

The American Society of São Paulo Annual Gala<br />

Jockey Club of São Paulo | Friday, May 4, <strong>2018</strong><br />

AmSoc Members Special Pricing Available<br />

from <strong>February</strong> 1 st to March 1 st<br />

Tables R$4.500 (10 seats) / Individuals R$475<br />

after March 1 st<br />

Tables R$4.750 (10 seats)<br />

Individuals R$500<br />

amsoc.com.br | gala@amsoc.com.br<br />

<strong>February</strong> <strong>2018</strong><br />

The beautiful (and theme-appropriate) venue of the Jockey Club of São Paulo, built in 1875 & renovated in the 1920s<br />

In-depth pre- and post testing for:<br />

• Expressive Language<br />

• Mathematics<br />

• Phonology<br />

• Reading<br />

• Written Expression<br />

TREATMENT FOR LEARNING<br />

DIFFERENCES WITH IN-HOME SUPPORT<br />

Specializing in sensory cognitive treatment for Dyslexia, Autism Spectrum Disorders,<br />

AD/HD, Learning and Communication Disorders, and Behavior Modification.<br />

Comprehensive Learning Evaluation<br />

Team Consultations include:<br />

• Identification of strengths and areas<br />

for improvement<br />

• Recommendations for follow-up treatment<br />

and/or support<br />

• Homeschooling available<br />

Dr. Wendy M. Smith<br />

Licensed Learning Specialist<br />

55 (11) 3885.7256 [office] / 55 (11) 9.9236.5267 [mobile]<br />

The International Dyslexia Association<br />

{Provider Directory/Description of Professional Services}<br />

www.interdys.org<br />

Children & Adults with AD/HD<br />

{Resource Directory/Description of Services and Licenses}<br />

www.chadd.org<br />

American Society of São Paulo’s Welcoming Committee present<br />

New<br />

Member<br />

Coffee<br />

Thursday, March 8 th<br />

@ 2:00pm<br />

Location provided upon RSVP<br />

Come meet other new members & learn<br />

how you can get involved with AmSoc!<br />

RSVP by noon, Mar. 5 th<br />

welcoming@amsoc.com.br<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

11


<strong>February</strong> <strong>2018</strong><br />

Summer is now in full swing here, south<br />

of the equator, and we have already<br />

had our first of several annual sports<br />

tournaments, the Abacaxi Bowl, which<br />

was on <strong>February</strong> 3 rd . But that shouldn’t<br />

stop you from getting started on your <strong>2018</strong><br />

resolutions. Be more active and make new<br />

friends by participating in some of these<br />

upcoming Adult Athletic activities!<br />

Basketball Tournament<br />

AmSoc will host its basketball tournament in<br />

March or April depending on the school’s court<br />

availability. It will be a 1-day tournament<br />

starting at 10am and going until midafternoon.<br />

Two groups play a round-robin<br />

within their group. The first place teams in<br />

their group play the second place teams in the<br />

other group; the other teams are eliminated.<br />

The winners of the semi-finals go on to the<br />

final. There is a minimum of 7 players per<br />

team, to avoid injury.<br />

ATHLETICS<br />

Want to Stick to Your New Year’s Resolutions?<br />

by John Kennedy, Athletics Chairman<br />

CEUB-CHR: 2017 Basketball Tournament Champions<br />

AmSoc: 2016 Softball Tournament Champions<br />

PAST SOFTBALL CHAMPIONS<br />

2015 AmSoc<br />

2014 Cougars<br />

2013 Cougars<br />

2012 Cougars<br />

Softball Tournament<br />

AmSoc will host its annual softball<br />

tournament in April or May, also depending<br />

on the school’s field availability. Usually<br />

about 6 teams participate, coming from<br />

both the American and Brazilian community.<br />

Just like the basketball tournament, we play<br />

a round-robin of games which determine<br />

the four best teams that then play in the<br />

semis, and then a final game to determine<br />

the champion.<br />

Munro Cup Golf Tournament<br />

This charity golf challenge originated 13<br />

years ago, as AmSoc’s version of the Ryder<br />

Cup. The Munro Cup is a golf match between<br />

AmSoc: 2017 Munro Cup Champions<br />

PAST MUNRO CUP CHAMPIONS<br />

2015 St. Andrew Society<br />

2014 American Society<br />

2013 American Society<br />

2012 American Society<br />

Americans and the Scottish community in<br />

São Paulo.<br />

Last year, the Amsoc team won its 6 th Cup at<br />

the São Fernando Golf Course, home of the<br />

St. Andrews Society players. This year, the<br />

American Society will host the match, most<br />

likely in May, at a course to be determined.<br />

To prepare for our Munro Cup defense,<br />

John Kennedy will be organizing several<br />

golf outings in March and April. The plan<br />

is to have a friendly game, and enjoy some<br />

cocktails afterwards. Keep an eye on our<br />

website (amsoc.com.br) for details on dates<br />

and locations. §<br />

Editor, Illustrator &<br />

Print Designer<br />

Jackie Wyant<br />

Multi-page layouts & publications<br />

Promotional materials<br />

Text editing & proofing<br />

{ Free consulations & job estimates }<br />

(11) 99568.9605<br />

artist@saltandunicorns.com<br />

www.saltandunicorns.com<br />

Advertise with us!<br />

Interested in purchasing a print ad<br />

or classified space? AmSoc has many<br />

advertising packages available, including<br />

exposure on our website & private<br />

Facebook Group. Special rates offered for<br />

our Annual Directory advertisers.<br />

Call the office at (11) 5182-2074<br />

between the hours of 10AM and 3PM,<br />

Monday through Friday, or send an<br />

email to sales@amsoc.com.br for full<br />

details and rates.<br />

12<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


Our AmSoc Youth Sports Program (YSP)<br />

committee came up with something<br />

different for our kids to do during the<br />

Brazilian summer vacation this January.<br />

American schools in São Paulo typically break<br />

for the holidays starting the week of Christmas,<br />

through the following three weeks of January,<br />

which means the kids usually have a full month<br />

at home. The schools in the US resume January<br />

2 nd , but it's winter-time there and summer time<br />

here in Brazil. Some families go to the US for<br />

Christmas, but usually fly back right after that<br />

week is over, since they want to enjoy vacation<br />

in June/July, when it is summer in the USA.<br />

ATHLETICS<br />

YSP Sailing: From Stem To Stern<br />

by John Mota, Athletics Coordinator<br />

<strong>February</strong> <strong>2018</strong><br />

With that scenario in mind, John Mota decided<br />

to speak with the British Sailing Club in São<br />

Paulo (at the São Paulo Yacht Club) aiming to<br />

provide AmSoc families with an English-only,<br />

week-long sailing camp for children ages 8 to<br />

15. The camp was nicely located within the city<br />

of São Paulo, at the shore of the Guarapiranga<br />

water reservoir, a 15-minute drive from Chapel<br />

school. We had to limit the open spots to 15,<br />

to guarantee that all 3 coaches (2 Englishspeaking<br />

sailors and 1 assistant) were able<br />

to attend to all the kids, regardless of their<br />

differing ages and needs. We sold out in<br />

December, in less than 3 weeks!<br />

Parents received a handbook filled with<br />

information, and a WhatsApp group<br />

was created to share pictures and camp<br />

information on a daily basis. John Mota,<br />

AmSoc’s Athletics Coordinator, was at the<br />

camp every day, all day, from 9am to 5pm.<br />

Sailing Camp wasn’t only boats on the water. The<br />

children also participated in paddleboarding,<br />

wake surfing (on a board pulled by a boat),<br />

swimming at the club’s pools, and playing<br />

games on the sand. Over the course of the<br />

camp, the kids learned not only how to ride in<br />

a sailboat, but also how to maneuver it. Boats<br />

were tipped on purpose so campers could learn<br />

how to upright them again and get back inside.<br />

The coaches even sailed with the campers to a<br />

fire department on the lake shore. Sailing took<br />

place during each camp day.<br />

On the very last day, the weather was favorable<br />

enough that campers sailed to Monkey Island,<br />

to feed the monkeys in their habitat. They also<br />

sailed to Treasure Island and back; a long way<br />

through the water reservoir, bordering the<br />

mountains that lead to the ocean. The final day<br />

was celebrated with cake and soda, provided by<br />

John. It was obvious the campers had an excellent<br />

time, judging by the smiles on their faces!<br />

YSP <strong>2018</strong> - 1st Season<br />

Our registration date for the 1 st season of <strong>2018</strong><br />

has been set! If you missed the <strong>February</strong> 3 rd<br />

event at Graded School, you can always register<br />

on the AmSoc website (amsoc.com.br), which<br />

also has the most up-to-date information. You<br />

can also send an email to John at ysp@amsoc.<br />

com.br or send message via WhatsApp to (11)<br />

99622-2177. §<br />

The majority of the campers already knew<br />

each other from other YSP sessions, so they<br />

felt very comfortable as soon as they arrived.<br />

Warm-up games and sailing theory took<br />

place that morning, which was followed<br />

by lunch and an afternoon of real sailing<br />

introduction with boats on the water. The<br />

idea of the camp was to provide kids with<br />

a week of fun doing something unusual and<br />

different in a city like São Paulo. There were<br />

no TV screens or video games at the camp;<br />

this was a week focused on an active, fun<br />

learning experience!<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

All Youth Sports photos courtesy of John<br />

Mota, Athletics Coordinator. Thank you!<br />

13


<strong>February</strong> <strong>2018</strong><br />

MEMBER HIGHLIGHTS<br />

Astrid Rizzi: Never Give Up, Always Do Your Best<br />

compiled by Jackie Wyant, Managing Editor<br />

I<br />

was born in Egypt on May 19 th , 1938, as<br />

Astrid Leonard. When I was eight years<br />

old, my father decided it was time to leave<br />

Egypt, since he had been a volunteer with the<br />

Intelligence Service of the Allies and his life<br />

was in danger. In São Paulo, I first studied at<br />

Graded and later on St. George's School, both<br />

of which gave me a very Anglo-American<br />

education and background.<br />

At the age of seventeen, I took on a<br />

temporary job to act as interpreter for a<br />

Canadian executive who was facing great<br />

difficulties in starting a company in Brazil,<br />

American Flange & Manufacturing Company.<br />

Due to my extreme dedication and goodwill,<br />

Mr. Marchyn decided to cancel an executive<br />

secretary from Ford he had hired, and that<br />

is where I learned the importance of making<br />

myself as useful as possible.<br />

After this first job experience, I had the<br />

opportunity of working six more times for<br />

American companies starting up in Brazil,<br />

such as Bankers Trust, Baker McKenzie, and<br />

the last one, Young & Rubicam (Y&R). I knew<br />

all the ropes and frustrations of starting a<br />

company from scratch. After working out of<br />

a crowded living room with children running<br />

around, or in a hotel lobby, I dreamt of setting<br />

up a company where I would offer temporary<br />

office space, fully equipped with a telex<br />

machine, IBM typewriters, Xerox machines,<br />

etc., with all the secretarial and consulting<br />

help necessary to foreign companies starting<br />

up. And since I was getting involved with the<br />

wives of my clients, I decided to join AmSoc<br />

and International Newcomers Club, so that<br />

I could help introduce the foreign families<br />

to Brazil. This company was initially called<br />

Great Start Executive Offices & Services Ltda.,<br />

and became so well known that my name<br />

appeared in Who’s Who in the World.<br />

On a more personal side of my life, at the age<br />

of nineteen I became a mother to Roberto<br />

Rizzi, who now is a well known gastro surgeon<br />

running four clinics in São Paulo. My second<br />

husband was an American, Victor Pike, who<br />

had been Man of the Year when he was<br />

Chrysler's first president in Brazil. Due to his<br />

marketing expertise, when I would mention<br />

my dream of temporary offices, he would not<br />

let me give up until I borrowed the money to<br />

start my company at the Praça da Republica. In<br />

1974, Brazil had never heard of such a service,<br />

and to this day, I still help the occasional foreign<br />

company start-up by becoming their legal<br />

representative and offering a legal address.<br />

However, as of 1980, I moved to Rua Santo<br />

Arcadio, 469, Brooklin, where I could no<br />

longer offer temporary offices, but the service<br />

I had already become well known for, placing<br />

top-level executive secretaries in the startup<br />

companies at Great Start, led me to specialize<br />

in recruitment and placement in this particular<br />

area, where, once again, I was the first person<br />

to specialize in this service. The secret to my<br />

success was that I insisted on interviewing the<br />

boss, so that, based on all the details of his<br />

requirements, I would be able to place the ideal<br />

person. I was fortunate to have the support<br />

of Korn Ferry's David Ivy and Robert Wong,<br />

who introduced me to their clients in need<br />

of efficient and fluent-in-English assistance;<br />

companies such as Cargill, Federal Express,<br />

Mastercard, and even Mr. Henrique Meirelles<br />

of Bank of Boston. I also was helped by the<br />

American and British Chambers of Commerce,<br />

not forgetting the Hilton Hotel and Price<br />

Waterhouse round the corner from my offices.<br />

Volunteer of the Month<br />

The amazing volunteer of the month for<br />

<strong>February</strong> is Jordan Monson!<br />

Jordan Monson<br />

Jordan is a fantastic Youth Sports Program<br />

(YSP) coach, who has been working with our<br />

enthusiastic young athletes for 4 seasons.<br />

Terrific with kids, he has shown patience and<br />

commitment while coaching both football<br />

and basketball sessions over the years.<br />

Thank you, Jordan, for helping make our YSP<br />

program a success!<br />

To nominate the next Volunteer of the Month, email forum@amsoc.com.br<br />

14<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


MEMBER HIGHLIGHTS<br />

<strong>February</strong> <strong>2018</strong><br />

In 1982, I founded the Great Start Super<br />

Secretary Club, where we reached as many<br />

as seventy members, most of whom work for<br />

CEOs of multinational companies. One of the<br />

projects of this Club was Social Welfare, since<br />

I encouraged the members to speak to their<br />

respective companies regarding donations<br />

which we could then take to orphanages,<br />

homes for the elderly, and even favelas. Kibon,<br />

Anderson Clayton, Henkel, Sanbra, Cargill and<br />

others were generous in their donations for our<br />

project. The movement grew, and very soon<br />

we were joined by the American Society and<br />

International Newcomers, and we all ended up<br />

helping an orphanage known as Carinho de Pai.<br />

Al Shattuck and Eric Street represented AmSoc<br />

and also received donations which were taken<br />

to the orphanage.<br />

As Victor and I visited the Carinho de Pai home<br />

at least twice a week, we ended up becoming<br />

parents once again, at the age of sixty and fortyfive<br />

respectively. Unfortunately, Vic passed away<br />

in 1995, but I decided to carry on with my work<br />

helping companies and secretaries (now known<br />

as administrative professionals) not only with<br />

recruitment but also with workshops, coaching,<br />

outplacement, etc. For more information, I have<br />

two websites: www.greatstartinbrazil.com and<br />

www.greatstart.com.br.<br />

I was brought up in a multicultural family of<br />

Jewish background and Anglophile philosophy.<br />

My father taught me the importance of<br />

keeping my good name, never giving up,<br />

and always doing my best. This was also<br />

deeply ingrained in my mind at the English<br />

school where I graduated after receiving the<br />

Certificate of Education Entrance Examination<br />

to the University of London. Unfortunately, I<br />

could not continue my studies, and at the age<br />

of seventeen started to work. From then on, I<br />

was responsible for looking after my parents<br />

and making sure I could give the best education<br />

to my children.<br />

My parents taught me how rewarding life can<br />

be if one learns to give freely and help every<br />

humble neighbor. I suppose this is why I still<br />

enjoy working in spite of the fact that Brazil has<br />

gone through several crises. I still keep going!<br />

Money is not all to me. I take pleasure in more<br />

humanitarian achievements, and look back<br />

on my life in Brazil as highly rewarding in<br />

many other ways. I am also thankful to my<br />

last boss at Y&R, John Paré, who, when he<br />

heard of my project as a dream for creating<br />

temporary offices, told me “Astrid, go ahead.<br />

If anyone can make a success of this business,<br />

it's you. Y&R owes a lot to you for your help,<br />

especially offering to guarantee us in rentals<br />

and media for our clients.”<br />

The same little house I offered to guarantee<br />

Y&R is now the offices of Great Start, where<br />

clients such as Renault, Mastercard, and<br />

many others, quietly came to meet my<br />

candidates and select their right-arms to<br />

help them start-up in Brazil. I also receive<br />

secretaries day or night, weekday or<br />

weekends, to listen to their stories, and offer<br />

coaching and support when needed.<br />

I guess I am most known for finding and placing<br />

the right person for the right job, within days.<br />

This makes me very proud to be in Brazil and<br />

offer this sort of assistance, which I am not yet<br />

ready to give up! §<br />

Great Start's Praça da República office in 1974<br />

Nominate a member<br />

Do you know an AmSoc member who<br />

has an excellent story to tell about how<br />

they've made a difference in our greater<br />

community? Nominate someone else, or<br />

nominate yourself!<br />

Our Managing Editor would love to hear<br />

from you and publish your story. Send an<br />

email to forum@amsoc.com.br with the<br />

positive impact you've made in São Paulo<br />

(and Brazil!) and look to be featured in an<br />

upcoming <strong>FORUM</strong> issue!<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

15


<strong>February</strong> <strong>2018</strong><br />

Wrapping Up 2017 With Good Will & Cheer<br />

by Carolyn Wong, AmSoc Member<br />

The end-of-year members-only Holiday<br />

Party took place on December 9, 2017, at<br />

8pm in Chácara Flora. Perfectly clear and<br />

balmy night skies permitted guests to enjoy<br />

the outdoor gardens throughout the evening.<br />

Many thanks to member Marlene Rubeiz, for<br />

helping to plan the party, lending decorations,<br />

and preparing her family eggnog recipe for<br />

everyone, as well as to the <strong>FORUM</strong>’s Managing<br />

Editor, Jackie Wyant, who came early to help out!<br />

16<br />

A "pre-party" began at 3pm, when volunteers<br />

gathered to decorate and prepare for the<br />

evening’s festivities. Isabel Franco, our<br />

generous hostess for a second year in a row, was<br />

there to oversee setup, taking time out of her<br />

busy schedule. Isabel, a top-ranked attorney,<br />

has been a dedicated Board Member for over<br />

5 years. All of the guests appreciated her warm<br />

welcome to celebrate the holidays together<br />

in her lovely home, and her enthusiastic<br />

participation and encouragement of the crowd<br />

in signing traditional Christmas carols. Richard<br />

Wegman, AmSoc's President, assisted Isabel in<br />

welcoming guests and lending his fine voice to<br />

the carols! Other board members were also on<br />

hand to greet guests upon their arrival.<br />

A highlight of this year's party was a<br />

performance by member Kathryn Owens. A<br />

past American Idol contestant, performer,<br />

and teacher, Kathryn delighted the crowd<br />

with her rendition of the American Christmas<br />

tune 'Santa Baby', a song originally recorded<br />

by African-American singer Eartha Mae Kitt<br />

in 1953. Kathryn beautifully led everyone in<br />

caroling other holiday favorites.<br />

Many members answered the call for<br />

donations to youth organizations served by<br />

AmSoc, bringing much needed towel and milk<br />

donations to the party. The organizations were<br />

very grateful to receive these items.<br />

As usual, the Julieta Zaccaro Band put<br />

on a wonderful performance in a diverse<br />

combination of musical styles, including a<br />

tango and ‘The Girl from Ipanema’. Glasses<br />

were kept filled and guests were treated<br />

to innovative dishes by Julio Perinetto<br />

Gastronomy.<br />

The party is such a special annual event due to<br />

the teamwork of the Board, volunteers, office<br />

staff, and members. Thank you to Isabel and<br />

to everyone who participated. We hope to see<br />

you at the next Holiday party! §<br />

All Holiday Party photos courtesy of<br />

Vasco J. Rodgrigues. Thank you!<br />

For more photos of the event, visit our<br />

website at amsoc.com.br/photo-gallery.<br />

Who is going to win the Oscar for Best Picture in <strong>2018</strong>?<br />

And the nominees are...<br />

Will it be The Post or Lady Bird? Best Picture<br />

nominations will soon be announced, and<br />

our Cinema Clube will gather here in São<br />

Paulo to see them!<br />

To subscribe to our group mailing list,<br />

email cinemaclube@amsoc.com.br. You<br />

will receive date and time options. Join us<br />

for the movies you are interested in!<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


<strong>February</strong> <strong>2018</strong><br />

The Biggest Thanksgiving Dinner Yet!<br />

by Cricket Stickney, AmSoc Member<br />

We had a great turnout at our<br />

annual Thanksgiving dinner. Our<br />

celebration brought together over<br />

100 guests, including family visiting from<br />

abroad, expats, and our welcoming Brazilian<br />

friends. Many thanks to the Renaissance<br />

Hotel for accommodating our growing party.<br />

Thanksgiving was filled with a bountiful<br />

buffet of delicious food, shared with friends<br />

and family. The venue was festive and full<br />

of life. The evening truly felt like home away<br />

from home. We hope to share this experience<br />

with even more of you next time! Welcome<br />

to our new members who joined us for the<br />

celebration. See you all at our next AmSoc<br />

Thanksgiving dinner! §<br />

Thanksgiving Beyond the Holiday<br />

by Marilyn Diggs, AmSoc Member<br />

Although Thanksgiving Day was three<br />

days earlier, that didn't diminish<br />

its inspiring commemoration at<br />

Fellowship Community Church on November<br />

26, 2017. It gave us an opportunity to reflect,<br />

as American Society President and co-host,<br />

Richard Wegman, asked us, “How did you<br />

spend the holiday?” He challenged us to be<br />

happy now, help others, do the right thing,<br />

dream, love friends and family… have a<br />

good life. Richard then singled out event<br />

organizer David Warren, and praised him<br />

for setting an example of a life well-lived,<br />

for his untiring service and endless giving<br />

to his community.<br />

The US Consul General Mr. Ricardo Zuniga read<br />

President Trump's Proclamation. Next, Rev.<br />

Joseph Cullen Rast II delivered a meditation<br />

on the Importance of Thanksgiving.<br />

Marilyn Mangels, accompanied by the<br />

talented musician Sergio de Souza, led the<br />

renowned Fellowship Community Choir<br />

and congregation in seasonal hymns. As<br />

an added attraction this year, the FCC<br />

Ladies´ Choir touched us with its harmonic<br />

messages. No Thanksgiving Worship Service<br />

is complete without the American National<br />

Anthem, sung vigorously by those present.<br />

Afterwards, we gathered for refreshment<br />

time in the adjacent meeting hall. Roasted<br />

turkey sandwiches with cranberry relish,<br />

crudités, homemade desserts, sodas and<br />

prosecco added the finishing touches to yet<br />

another well-attended event, co-sponsored<br />

by the American Society and Fellowship<br />

Community Church.<br />

Although Thanksgiving Day and our special<br />

commemorative worship service have passed,<br />

its grateful spirit lives on. There are no time<br />

restrictions on giving thanks. §<br />

Discount parking near-by<br />

Close to Brigadeiro Metro<br />

For more photos of the Thanksgiving<br />

events, visit the Photo Gallery on our<br />

website at amsoc.com.br/photo-gallery.<br />

Fellowship Community<br />

Church<br />

The Welcoming Place since 1921<br />

International Christian Church<br />

www.fellowshipchurchinbrazil.com<br />

SUNDAYS<br />

09:00 am - Bible Study Class<br />

10:30 am - Worship Service<br />

Rua Carlos Sampaio, 107<br />

Bela Vista, SP<br />

Child care available<br />

Tel: (11) 3253-7609<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

17


<strong>February</strong> <strong>2018</strong><br />

Classifieds<br />

APARTMENT FOR RENT<br />

Excellent Opportunity for Family w/ Kids<br />

going to Graded School, located in front of<br />

main entrance! Luxurious Apt with 400 square<br />

meters, 4 bedroom suites, 360 view, 20th floor,<br />

5 car space parking, Indoor and Outdoor pool,<br />

Tennis court, Fully equipped gym. Please call<br />

Jack at 95316-6888 or email h9doral@gmail.<br />

com for more info.<br />

DAWN MORELLI, LCSW<br />

LICENSED AMERICAN THERAPIST AND COUNSELOR<br />

My expertise includes mood, anxiety, cultural<br />

issues, relationship and family concerns, selfesteem,<br />

trauma and personal growth. I have<br />

strong skills in assessment/evaluation which<br />

allow to identify the best and most effective<br />

treatment. I work with individuals, families<br />

and children. Contact me at 98963-2871 or<br />

dawnmorell@yahoo.com.<br />

PLACE YOUR OWN CLASSIFIED<br />

The Classifieds are a simple and easy way to<br />

reach your special target market. For only R$80<br />

per issue, you receive 350 characters-worth<br />

of space to promote your own business, real<br />

estate sale, private tutoring, or other services.<br />

Contact Cari Smelan today at sales@amsoc.<br />

com.br to place your classified now!<br />

A New Smile at AmSoc<br />

compiled by Jackie Wyant, Managing Editor<br />

Filipe Perfetto started at The<br />

American Society this January,<br />

and is very excited about the<br />

work he is doing. He is in his second<br />

year of International Relations<br />

at Pontifical Catholic University<br />

(PUC-SP) and is our new intern. His<br />

favorite subjects are History, and<br />

culture in general.<br />

American Society is his first job, but Filipe<br />

spent a year as an exchange student in the<br />

United States, which helped him develop a<br />

CONTACT AMSOC OFFICE STAFF<br />

Our office staff is composed of talented, hard-working people, who get their job done between<br />

the hours of 10am and 3pm, Monday through Friday (excluding holidays). In these limited hours,<br />

they not only keep our various internal processes running smoothly, but also support our many<br />

volunteers, helping make the American Society what it is today.<br />

JOB TITLE NAME EMAIL ADDRESS<br />

Bookkeeper Intern Paula Bon accounting@amsoc.com.br<br />

Communications Coordinator Amanda Ariela communications@amsoc.com.br<br />

Intern Filipe Perfetto intern@amsoc.com.br<br />

taste for learning other cultures<br />

and helping immigrants to<br />

settle in.<br />

Filipe is very active at the<br />

university. He is a member of<br />

the Athletic Association, and<br />

practices three sports: volleyball,<br />

basketball, and swimming. In his<br />

spare time, he likes to hang out with his<br />

friends, play video games, and play some<br />

football, basketball, or soccer. §<br />

Office Assistant Carol Matos assistant@amsoc.com.br<br />

Office Manager Andrea Berce officemanager@amsoc.com.br<br />

The American Society<br />

of São Paulo<br />

Membership Directory<br />

& Resource Guide <strong>2018</strong><br />

The AmSoc <strong>2018</strong><br />

Membership Directory<br />

& Resource Guide<br />

has arrived!<br />

A huge thanks goes to Galeria Face Arte & Taro<br />

Kaneko, for the generous donation of his artwork for the<br />

<strong>2018</strong> cover, and to our advertisers for their support,<br />

which makes this publication possible.<br />

All current members should receive a free copy delivered<br />

with their <strong>February</strong> <strong>FORUM</strong>. If you did not receive yours,<br />

please contact our office at contact@amsoc.com.br.<br />

Brazilfallsback 1 hour<br />

USA springsforward 1 hour<br />

18<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter


<strong>February</strong> <strong>2018</strong><br />

Explore Local & National Areas<br />

by Deborah Neale, AmSoc Member<br />

The AmSoc Travel Club has been restyled<br />

as the Outings & Travel Club! Ideally,<br />

we would arrange one event a month,<br />

alternating activities in São Paulo itself, day<br />

trips, and trips a little further afield. Some of<br />

these might be weekday outings targeting<br />

the non-working ladies, some might be family<br />

outings, and some might be adult-oriented.<br />

Take part by sending us your views on the<br />

subject. Feel free to contact me at travelclub@<br />

amsoc.com.br, or Whatsapp (11) 97672-5027,<br />

with your suggestions for outings, trips, special<br />

restaurant visits, etc. I look forward to hearing<br />

from you, and am sure we can all have lots of<br />

interesting and fun times together! §<br />

Kinkaku-Ji temple at Itapecerica da Serra<br />

Jardims Qui Falam at Campos do Jordão<br />

Leopoldo Santos MD<br />

Dermatologist<br />

Hair & Scalp Disorders<br />

Boa Viagem!<br />

Rua Mato Grosso 306 . Conj 501<br />

Higienópolis . São Paulo . SP 01239-040<br />

Tel +55 11 3259 5055<br />

+55 11 96255 5055<br />

www.leopoldosantos.com<br />

The American Society of São Paulo <strong>FORUM</strong> Newsletter<br />

Alan Blau w/ grandchildren<br />

Raleigh, North Carolina, USA<br />

Traveling soon? Take a photo with your<br />

<strong>FORUM</strong>, email it to forum@amsoc.com.br<br />

19


COMMUNITY CALENDAR<br />

<strong>February</strong> <strong>2018</strong><br />

Learn more about upcoming American Society events at www.amsoc.com.br<br />

03 Saturday<br />

9AM to 12PM<br />

AmSoc Youth Sports Program<br />

registration day!<br />

Location: Graded School (Av. José Galante, 425)<br />

Information: www.amsoc.com.br/youthsports<br />

For details, see article on page 13<br />

03 Saturday<br />

9PM to 1PM<br />

AmSoc Abacaxi Bowl<br />

20th annual flag football tournament<br />

Location: PACA - Pan American Christian Academy (R. Cássio de<br />

Campos Nogueira, 393)<br />

Information: www.amsoc.com.br/adultsports<br />

04 Sunday<br />

9PM<br />

AmSoc Super Bowl LII<br />

join AmSoc friends and watch the New England<br />

Patriots versus the Philadelphia Eagles<br />

Location: TGI Friday's (Av. Cidade Jardim, 56)<br />

Information: www.amsoc.com.br<br />

07 Wednesday<br />

8AM to 10:30AM<br />

International Newcomers Club<br />

monthly meetup<br />

Location: Empório Moema (Av. Macuco, 218)<br />

Information: www.newcomers-sp.com.br<br />

09 Saturday<br />

8AM<br />

Carnaval Begins<br />

10 Saturday<br />

5:30PM<br />

International Newcomers Club<br />

see the best Samba schools of São Paulo in action!<br />

Location: Anhembi Sambadrome (Av. Olavo Fontoura, 1209)<br />

Information: vpevents@newcomers-sp.com.br<br />

14 Wednesday<br />

2PM<br />

Carnaval Ends<br />

18 12AM Brazil Daylight Saving Time Ends<br />

clocks move back 1 hour<br />

<br />

For details, see ad on page 18<br />

TBD<br />

AmSoc Cinema Clube<br />

Who is going to win the Oscar for Best Picture<br />

in <strong>2018</strong>? Join members to watch and discuss the<br />

nominated movies.<br />

Location: Various theatres on various days in São Paulo<br />

Information: cinemaclube@amsoc.com.br<br />

For details, see ad on page 16<br />

About <strong>FORUM</strong><br />

Managing Editor Jackie Wyant (forum@amsoc.com.br)<br />

Advertising Sales Cari Smelan (sales@amsoc.com.br)<br />

Layout by Salt&Unicorns (www.saltandunicorns.com)<br />

Printed by EGB (egb.com.br)<br />

<strong>FORUM</strong> is published monthly (excluding January and July) in print and<br />

online (amsoc.com.br/forum). Views expressed in <strong>FORUM</strong> do not reflect<br />

those of AmSoc members or staff. Ads appearing in <strong>FORUM</strong> do not<br />

constitute an endorsement of products or services.

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