Malaysia Haircare Market Research Report, Analysis, Opportunities, Forecast, Applications, Leading Players : Ken Research

Malaysia Haircare Market Research
Report : Ken Research

• GlobalData's Malaysia Haircare Market Research Report
provides insights on high growth categories to target,
trends in the usage of package materials, category level
distribution channel data and market share of brands.
• The Malaysian haircare sector is led by the shampoo
category in both value and volume terms, while the styling
agent category is expected to register the fastest value and
volume growth during 2017-2022. Hypermarkets &
supermarkets accounted for the leading share in the
distribution of haircare products in the country. Kids and
babies accounted for the leading share in the consumption
of haircare products in the country. Brylcreem, Sunsilk,
L`Oreal, Head & Shoulders and Dove are the leading brands
in the sector.

• The report covers:-
• Sector data: Overall sector value and volume data with growth analysis for 2012-
2022
• Category coverage: Value and growth analysis for conditioner, hair colorants, hair
loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents
with inputs on individual segment share within each category and the change in
their market share forecast for 2017-2022
• Leading players: Market share of brands and private labels in value terms in 2017
• Distribution data: Percentage of sales within each category through distribution
channels such as hypermarkets & supermarkets, department stores, convenience
stores, drug stores & pharmacies, health & beauty stores, cash & carries and
warehouse clubs, 'dollar stores', variety store & general merchandise retailers,
vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies,
and other general retailers
• Packaging data: consumption breakdown for pack materials and pack types in each
category, in terms of percentage share of number of units sold. Pack material data
for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data
for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

• - The per capita expenditure of haircare was higher in Malaysia compared to the regional level in 2017
• - The styling agents category is expected to gain the maximum share, in value terms, during 2017-2022
• - The styling agents category is expected to gain the higher share, in volume terms, during 2017-2022
• - Per capita consumption of Shampoo is highest in Malaysia compared to other categories.
• - Identify high potential categories and explore further market opportunities based on detailed value and volume
analysis
• - Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan
effective market positioning
• - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a
clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• - The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials
in the sector
• - Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household
consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and
unemployment rate. It also includes economic summary of the country along with labor market and demographic
trends.

• To know more, click on the link below:
• https://www.kenresearch.com/consumer-products-and-
retail/cosmetics-and-personal-care/country-haircare-malaysia/157234-
95.html
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• Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
sales@kenresearch.com
• +91-9015378249