Collaborate for Creativity newspaper - STEAM Co.

ENGAGING CHILDREN
How creativity can provide a
launch pad for learning and life.
CREATING CAREERS
A world that values creativity and
literacy. Tech literacy not latin.
CONNECTING COMMUNITY
Art is what makes us human and
can help us build tomorrow’s society.
POWERING COMMUNITIES TO INSPIRE CHILDREN WITH CREATIVITY
www.steamco.org.uk
@st3amco
LET’S COLLABORATE
FOR CREATIVITY
A CALL TO CREATIVE PEOPLE AND COMPANIES,
FOR OUR SCHOOLS, ECONOMY AND SOCIETY
“I THINK THAT’S A
CONTRIBUTION EVERY
DESIGNER CAN MAKE”
SIR JONATHAN IVE KBE
CHIEF DESIGN OFFICER, APPLE
WHAT’S INSIDE FOR YOU:
STEAM Co. - find out more about what
we do and why
5
ARTCONNECTS - sign up for our second
Festival of Creativity in Spring 2019 6
DROP TRUCK - contains everything
needed to run a STEAM Co. Day 7
BUSINESSES - why not support our
nationwide tour of tech literacy 9
INSPIRANATION - take a look at the
range of inspiring sessions on offer 10
ROCKET KIDS - a STEAM powered
mash-up of literacy and creativity 11
INSPIRATORS - see how we’re taking
world class UK creatives into schools 12
PARENTS - critical skills and creative
career choices for your children 15
The Cardboard Challenge activity at a St Saviour’s C of E Primary
STEAM Co. Day - where our journey began. Photo: Gabby Ritchie
“SO YOUNGSTERS CAN
STAND ON THE SHOULDERS
OF CREATIVE GIANTS”
SADIQ KHAN
MAYOR OF LONDON
STEAM PRIMARY ART EBACC COMMUNITY INSPIRATION STEM
CREATIVITY INNOVATION EMPATHY CODING DESIGN THINKING
COLLABORATION PROJECT LEARNING EDUCATION SECONDARY DT
STEAM Co. aka STEAM Collaboration CIC – a non-profit community interest company no; 10376457. 27 Old Gloucester Street, WC1N 3AX

BARCLAYS SCOBCY ad1 V2.pdf 1 14/03/2017 16:22:25
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Barclays finance the steam revolution
2018
Barclays collaborates on the STEAM powered revolution
From providing finance for the world’s first steam railway between Stockton and Darlington, to
helping communities navigate our digital world, Barclays has always been very aware of our role in
society and supporting pioneers.
We have connections in East Anglia that go back hundreds of years through our Quaker roots so
we’re delighted to be working with STEAM Co. both at TEDxNorwichED as well as at STEAM Co. Days
across the UK, where our 15,000 Digital Eagles help out when they can.

LET’S COLLABORATE
FOR CREATIVITY
There can be few causes closer to a creative heart than
creativity itself. Creativity is what it is to be human. It powers
our economy. It can, often does, connect our communities.
Creativity can not only provide jobs for our children, but
creative subjects and creative ways of teaching can help
engage them in their learning. It can help them get better
results, whether they have an academic or vocational bent.
It is a critical skill that will help our children outpace artless
robots, and ensure they not only survive, but thrive, in this
Fourth Industrial Revolution with its connection economy.
Yet creativity is at risk in our schools - misunderstood by
many teachers, parents, voters and policy makers.
Please help us. Let’s avert a Creativity Crisis. Together.
“ SO YOUNGSTERS CAN STAND ON THE
SHOULDERS OF CREATIVE GIANTS”
SADIQ KHAN, MAYOR OF LONDON
Mayor of London, Sadiq Khan at the Creative Industries Federation Second Anniversary
Celebration at the Design Museum. See our film: bit.ly/scofed2 Photo: Andy Paradise
LET’S DO THIS TOGETHER
STEAM Co. are indebted to
the London Design Festival for
their support of the launch of our
#CollaborateForCreativity campaign.
It’s a call to Creative People and
Companies across the UK to support
and work with us on the STEAM Co.
Days we run with school communities
in state and independent schools.
To inspire all our children.
One of the UK’s most inspiring people, Sir Paul Smith CBE
But we’re more grateful to HRH The
Prince of Wales and Duke of Cornwall
who inspired it with his ‘Arts In
Schools’ conference. Its resounding
theme was for the creative industries
and education to work together.
A CALL FOR CREATIVITY
As well as asking more of our
creative companies like Barclays,
Havas and Google to help fund us or
send a few people along to help on a
STEAM Co. Day we’re hoping some of
the UK’s world famous creative talent
will spare some time to help us in a
way that can inspire the children,
teachers and parents
in every one of the
UK’s 32,113 schools.
Just imagine
how inspiring a ‘Use
Your Imagination’
activity might be, developed by Sir
Paul Smith CBE featuring some of the
One of Britain’s greatest exports, Adele at Glastonbury
SING ALONG WITH US
Last year Adele was joined on stage
at Glasto’ by a girl from the school
where we started STEAM Co.
Is there any chance of her or other
world class UK artists like Ed Sheeran
or Stormzy OBE working with us
to create #Inspirator activity packs
that could be delivered by carers on
STEAM Co. Days, inspiring them as
much as the children?
The inspiring and engaging art of Morag Myerscough
HEALTH WARNING?
Would a colourful activity
developed with RSA Design Award
winner, Morag Myerscough need an
’Inspiration health warning’.
The vibrant colours and accessible
optimistic messages it would surely
feature and inspire would be typical
of her work which has brightened up
schools and hospitals across the UK
already, let alone the Design Museum
A CALL TO CREATIVE
PEOPLE AND COMPANIES
STEAM Co. is a non-profit
community enterprise that
advocates for and inspires
creativity by connecting
communities with schools.
We’re parents and
other carers, like
teachers, artists and
people just like you.
STEAM CO. DAYS
Offer to help on one
of these mini Creativity
Festivals in schools. Send
some staff along or make a
donation towards one?
MORE DROP TRUCKS
Will you sponsor one of our
trucks containing everything
needed to run a STEAM Co. Day?
HELP CONNECT US
Help us tap into our young
people’s obsession with celebrity.
Can you connect us with one of
the UK’s creative heroes to feature
as #Inspirators in our activity packs
that communities can deliver.
CREATIVITY FESTIVAL
Come along to,
offer to speak at, or
sponsor our UK wide
#ARTCONNECTS
Festival of Creativity
week in Spring 2019.
LAUNCH SPONSORS
We need sponsors and grants
for a two year expansion phase
to put a small team and more.
Drop Trucks on the road.
Will you help us?
Do watch this film:bit.ly/scocfc
Karen Blackett OBE, a leading UK creative industrialist
items squirreled away in his studio
that inspire his designs that, in turn,
help fuel our economy.
INSPIRATION FOR ALL
Karen Blackett OBE helps run WPP,
one of the world’s largest creative
businesses, and is a role model for
both diversity and entrepreneurship.
What would it take for more
creative leaders like her and their
firms to work with us, as some have?
Sir Jonathan’ Jony’ Ive, Chief Design Officer, Apple Inc
Imagine if creatives like them took
the advice of a past design student
at Northumbria Uni, now Chancellor
of the Royal College of Art, who has
used his creativity to power one of
the world’s biggest companies?
“I THINK THAT’S A
CONTRIBUTION EVERY
DESIGNER CAN MAKE”
SIR JONATHAN IVE KBE - APPLE INC

STEAM CO. DAYS
SCHOOL DAYS LIKE NO OTHER
A mum runs a ‘flying things’ activity on a STEAM Co. Day
An innovation consultant runs a Lego design activity
“I’VE BEEN IN MANY SCHOOLS
BUT RARELY HAVE I SEEN A
WHOLE SCHOOL SO ENTHUSED,
AND ENGAGED AND EXCITED.
IT WAS ABSOLUTELY
BRILLIANT”
Margaret Brown - EAL Adviser
Westminster, Kensington
and Hammersmith Tri-borough
Education Service
“WE’RE A COMMUNITY SCHOOL.
WE DON’T CLOSE”
MR BRIAN WALTON. HEADTEACHER
BROOKSIDE PRIMARY ACADEMY, SOMERSET
WINNER OF TES COMMUNITY COLLABORATION AWARD 2018
We’ve worked with some amazing community schools on our travels. See the film of our day wit this inspiring community leader: bit.ly/scocom
Sinclair C5’s brought into the St Helen’s Prep STEAM Co. Day. Film bit.ly/scoshc
“WE NEED ARTISTS AND
INDUSTRY TO INSPIRE OUR
CHILDREN. THEY UNDERSTAND”
JOSH VALMAN - RPD INTERNATIONAL
A LAUNCH PAD FOR LIFE
For their first STEAM Co. Day,
independent school, St Helen’s
College brought in some Sinclair C5’s
and a caretaker led a Ukulele activity.
We were introduced to a
former pupil, now multinational
businessman Josh Valman, who
told us how a rocket launch one
day at school had inspired his 4
incredible and inspiring journey.
Agricultural engineering firm runs an activity at Ludlow STEAM Co. Day. Film: bit.ly/scoldw
CONNECTED COMPANIES
A very special STEAM Co. Day at
Ludlow Junior school in Shropshire
saw Barclays Digital Eagles run a BBC
Micro:bit coding activity and staff
from the local branch of Tesco ran a
food nutrition activity.
The highlight of the day was a
demo of a grass cutting robot by local
engineering firm McConnel.
“ONE LAD SAID IT WAS
THE BEST COMPUTING
LESSON HE’D EVER HAD”
BARCLAYS DIGITAL EAGLE
The Barclays Digital Eagles team run BBC Micro:bit coding activity at Kenmont primary: bit.ly/scokmp
“BBC MICRO:BIT IS FOR EVERYONE”
YEAR 4 STUDENT - KENMONT PRIMARY

In a day a whole school can try their hand at coding
“CREATIVITY IS A POWERFUL
FORCE IN SHAPING AND
DEFINING ALL OUR FUTURES”
DARREN HENLEY OBE
CEO, ARTS COUNCIL ENGLAND
STEAM Co. Co-founder, Nick Corston on stage in Sunderland with a cardboard model of his favourite invention - ‘Rocket’.
STEAM Co.
DOES WHAT?
WE PUT #CREATIVITYFIRST
WE BELIEVE
In the power of creativity to engage
children, create careers and connect
communities. Putting creativity first.
We feel it essential to nurture
creativity in our young people and
agree with Prof. Robert Winston who
said we have to ‘get them in primary’.
But given pressure on primary
teachers, we connect schools with
talent often latent in their community.
STEAM CO. DAYS
We’re a non-profit community
enterprise that powers communities
to inspire their children with creativity
by giving them the Inspiration and
Resources to run STEAM Co. Days
where children get to choose from
creative thinking and doing activities
across the STEAM skills of Science,
Tech, Engineering, Art and Maths.
A UNIQUE COLLABORATION
These ‘school days like no other’
are staged by a unique collaboration
of carers which might include
parents, grand parents, creatives,
students, creatives, local businesses
all working with teachers.
We’re connecting with a range
of community organisations from
Rotary to the RSA and education
groups and MATs as well as trade
bodies and cultural institutions.
INSPIRATION
We run half day sampler school
sessions as well as events and
briefings around the UK to showcase
creativity and connect communities.
They might be evening or one to
two day events for local children and
communities to see STEAM Co. Days.
We’ve held these in Liverpool,
Sunderland and Ironbridge and an
annual #ARTCONNECTS Festival.
BOOK A HALF DAY
#ROCKETKIDS SESSION
5
A mum leads a Ukulele activity
POP-UP DAY
DROP TRUCKS
Why not sponsor a Drop Truck?
Newspaper engineering
Spin Painting Activity
RESOURCES
We have freely downloadable
resources for DIY days as well as Pop-
Up STEAM Co. Day Drop Trucks that
contain everything a community
needs to run a STEAM Co. Day.
We have developed a range of
activities that carers can deliver,
some featuring famous creative
ambassadors we call Inspirators.
See more on the following pages.

IRONBRIDGE LIVERPOOL SUNDERLAND
Photo: Inventors! STEAM Co. Day by Colin Davison
INSPIRATION
Photo: ‘No One Left Behind’ by Stephen Falkner
Photo: ‘Liverpool Launch’ by Stephen Falkner
LIKE OUR #ARTCONNECTS FESTIVAL
KING’S CROSS
Nationwide #ILOVEARTaction campaign launched
“I BELIEVE OUR CHILDREN
ARE OUR FUTURE”
WINNIE GREER
Soulful Science Teacher Winnie Greer wins hearts
A big part of what we do is provide
inspiration by running events around
the UK to launch STEAM Co.
REGIONAL LAUNCHES
These events may be run over
one or two days where children and
their teachers and parents from
local schools get the chance to try a
STEAM Co. Day run by local creatives.
We also hold a series of short talks
which are filmed for use at other
briefing events.
#ARTCONNECTS
We held our first annual national
three day event in Kings Cross - the
#ARTCONNECTS Festival of Creative
Schools, Work and Lives.
The Friday saw hundreds of local
primary children come in for a STEAM
Co. Day sponsored by the Creative
Agency Havas. A range of fantastic
creative activites were on offer.
On the Friday evening we held a
community screening at the British
Library.
The most inspiring line up of
speakers - teachers,
parents, creatives,
business people took
to the stage on the
Saturday.
We’re now working on
#ARTCONNECTS 2019, sign up now:
www.steamco.org.uk/artconnects
“ON OUR WATCH THE THINGS WE
VALUE ARE BEING SQUEEZED OUT”
GEOFF BARTON - ASSOC. SCHOOL AND COLLEGE LEADERS
Do watch Geoff’s passionate speech as part of the TES ‘Creative Schools’ debate on the Saturday
“MAKE A DIFFERENCE,
BECOME A GOVERNOR”
SUSAN COLES - NSEAD
One of the UK’s most passionate advocates for the arts
‘Art is what we call it, when what we do might connect us’. Massive thanks to all these
generous people that stood behind us at #ARTCONNECTS. We’re nothing without you.
“ONLY CONNECT”
RACHEL SNAPE
HEAD, SPINNEY SCHOOL
6
“CREATIVITY IS CRITICAL
TO OUR BUSINESS”
NISHMA ROBB - GOOGLE

RESOURCES
Pop-Up Drop Truck on Tyneside Our Zoetrope Animation Activity - no app for that! Ukuleles and Rocket Kits in the Drop Truck The amazing Newspaper Stixx rolling machine
DROP TRUCK AND ACTIVITY PACKS
BBC Micro:bits from the Drop Truck
“INNOVATION, TECH, DREAMS
ROCKETING UP TO THE SKY”
CHRIS DYSON HT - PARKLANDS PRIMARY LEEDS
WHERE TO START?
So you’ve decided you want to
engage your school community and
inspire your children with creativitiy
by running a STEAM Co. Day.
‘ROCKET KIDS’ SESSION
A great place to start is to get us
in to run one of the ‘Rocket Kids’
sessions shown on the next page.
While we’re there we can brief
your community on the importance
of creativity and what you’ll need to
consider when planning and running
a STEAM Co. Day.
POP-UP STEAM CO. DAY
The easiest and quickest way to
stage your first day, is where we bring
the STEAM Co. Drop Truck along and
provide everything you need to run
a STEAM Co. Day - just ‘add kids and
carers’ for a small donation.
POP-UP DAY DROP TRUCK
Contains everything you need to
run your a Pop-Up STEAM Co. Day:
• Rocket Science - where children
get to make and fire air rockets
made from sheets of A4 paper
• Newspaper engineering - use
a STIXX rolling machine to roll
papers into titanium strength rods
• Bits and Bytes - learn to code the
BBC Micro:bit wearable computer
• Spin Painting - use centripetal
force to create a masterpiece
• Zoetropes - stop frame animation
the old way, using strips of paper
• T-shirt Design - declare your love
on your own I♥ART t-shirt
• Little Inventors - a masterclass
with Inventor Dominic Wilcox
• Ukulele - learn to play a tune.
Find out more:
www.steamco.org.uk/day
7
Rocket launching is a real hit with superdads like ‘Mango’
A passport for a STEAM Co. Day adventure
FULL STEAM CO. DAY
Where you use our planning guide
and tools such as logo and passport
templates, posters, etc and our range
of downloadable Inspirator activity
materials.
Combine them with your own
activities using existing ideas, talent
and resources that are lurking in
your school community.
We’d strongly recommend that
you book some outside creatives to
come and lead the assembly and run
an activity. Maybe use Rocket Fund to
raise some money?
DIY STEAM CO. DAY
Where you use our guide, branding
and inspiration with your own
activities using ideas and talent
from your community - no donation
required but do consider getting
STEAM Co. School membership.

“IMAGINATION CAN TAKE US ANYWHERE” - EINSTEIN

ASSEMBLY
MICRO:BITS
3D PRINTING
ROBOTS
EU CODE WEEK
We were delighted to win a small
grant from Google which enabled
us to develop the Co Co Code Day
with an all school assembly and four
workshops that we took to schools
in Cornwall, London and Newcastle
during Eu Code Week and now
feature in our INSPIRANATION Tours.
See film here: bit.ly/scoccc
VR
CARDBOARD EXPEDITIONS TECH LITERACY

PARLIAMENTARY LAUNCH
Where better to launch our 12 week
‘Summer Of Love Art’ Inspiranation
Tour to Inspire and Celebrate
creativity in School Communities
than in the Houses of Parliament.
CROSS PARTY SUPPORT
We were absolutely delighted to
have the support of Sharon Hodgson
MP for West Sunderland and chair of
the All Party Parliamentary Group for
Art, Design and Craft Education.
We had a fantastic line up of
speakers and guests including Glen
Matlock from the Sex Pistols!
TEACHING AND TESTING
Special guest included Prof Bill
Lucas, co-chair of the OECD PISA
‘Creative Thinking’ comittee.
See films of the talks at:
steamco.org.uk/
summerofloveart
Don’t miss the film we made of this momentous afternoon.
“THIS JUST CAN’T GO ON”
ANDRIA ZAFIRAKOU
Andria Zafirakou - Global Teacher Prize Winner
Gemma Greaves, CEO of the Marketing Society
INSPIRANATION
INSPIRING AND CELEBRATING ACROSS THE UK
“A REALLY GREAT DAY,
WE’VE LEARNT SO MUCH”
Mum on North Tyneside
“IT’S AN AMAZING CHANCE
FOR THE CHILDREN TO WORK
WITH THE COMMUNITY”
Mrs Flannaghan - Head Teacher
Redesdale Primary, Tyneside
When we take to the road to
#INSPIRANATION, such as on the
‘Summer of Love Art’ tour we offer
a number of sessions for schools to
choose from:
• Rocket Kids - half day: all school
assembly, rocket workshop and
real rocket firing
• STEAM Inventors - half day: all
school assembly, workshop and
‘Hypedloop’ firing
• STEAM Co. Day - full day with
activities staged by the community
• Co Co Code Day - full day with all
school assembly and four coding/
tech activities
• Community Screening- of ‘Most
Likely to Succeed’ education
documentary and discussion
• #ILOVEARTaction - photo session
for our nationwide campaign
For details see: steamco.org.uk/
inspiranation
POP-UP STEAM CO. DAY
CO CO CODE DAY
COMMUNITY SCREENING
ELON MUST’S ‘HYPEDLOOP’
10
#ILOVEART PASTING

Paper rocket workshop
“ALL I’VE DONE IS GIVE
YOU A BOOK. YOU HAVE
TO HAVE THE COURAGE TO
LEARN WHAT’S INSIDE IT”
Freida J. Riley (Homer’s teacher)
Paper rocket launching above.
ROCKET KIDS
A STORY OF ASPIRATION : INVENTION : FAMILY
Dad power.
Who would have thought a book
discovered in an Oxfam bookshop
by a grandad who volunteered there
would lead to such a journey for
STEAM Co. and the UK’s children.
Homer Hickam’s best selling book
‘Rocket Boys’ (and box office smash
movie ‘October Sky’) tells the story of
how he and a group of friends were
inspired by a teacher and encouraged
by his mother to make rockets in their
dead end West Virginian coal mining
town back in the 50’s.
Homer went on to work for NASA
and has inspired millions worldwide.
We combined this story with our
Rocket Science activity and took it to
Camp Bestival. See film on website
It was such a hit that Homer has
given us permission to take it to
primary and secondary schools
across the UK to give them a taste of
STEAM Co. creativity and inspiration.
Our stage show at our spiritual home - Camp Bestival
Rocket Kids all school assembly
The session is four key parts:
• ‘Rocket Kids’ – a 40 minute whole
school assembly and science talk
• Rocket firing - firing of a real rocket
with parachute to 500ft
• Rocket making – a 1 hour hands on
activity where children, teachers and
parents make/fire a paper rocket
• Community briefing– an optional
30 minute talk to staff and parents
about creativity and STEAM Co.
Real rocket launch below
“THE CHILDREN WERE
OVERWHELMED BY IT.
IT WAS A STUNNING,
STUNNING MORNING”
Dean Marshall – Head Teacher
Mill Hill Primary, Sunderland
For more info, films and to book:
www.steamco.org.uk/sampler
11

HEROES
JUST FOR ONE DAY
(WE CALL THEM #INSPIRATORS)
Dominic Wilcox was our first Inspirator and his ‘Little Inventors’ activity is a favourite on STEAM Co. Days
Dominic Wilcox on The ‘Late Show’ in New York
Dominic at the STEAM Co. launch in Liverpool
IT’S THE FUNKY DRUMMER
Drummer with 80’s indie smash
band Scritti Politti, Tom Morley has
had a fantastic and colourful career
and is a specialist in corporate team
building incorporating anything from
drumming to inspirational speaking.
He has been a super generous
supporter of STEAM Co. having
supported a number of days and
events since keynoting at our
Kidcrafters launch event about the
world’s most popular toys - the stick
and the cardboard box.
We’re working with Tom on the
development of a ‘Funky Drummer’
activity that can be delivered by any
community on their STEAM Co. Day.
He’s always available to bring a
STEAM Co. Day to life with his van full
of Djembe drums from West Africa.
See Tom chat with Nick on stage at
TEDxNorwichEd at bit.ly/SCOTXNfilm
Tom Morley with the world’s most popular toys at the RI
Warming hearts at our #ARTCONNECTS Festival in KX
Nick Corston/Tom Morley’unplugged’ at TEDxNorwichEd
12
“DAVID BOWIE WAS A
REFERENCE POINT FOR
CREATIVITY FOR ME.
I’D SAY ‘WOULD BOWIE
THINK IT WAS COOL?’”
MARTYN WARE, HEAVEN 17
SUNDERLAND 2016
REAL ROLE MODELS
4/10 children, when asked what
they want to be in a survey in the
Daily Telegraph simply said ‘rich’.
But not everyone can win a TV
talent show or play for a Premiership
footy team. They need a ‘Plan B’.
And inspiration. With STEAM Co.
Inspirators, we want to connect the
UK’s world famous creative talent
with school communities.
But not just for a quick photo
opportunity that’s soon forgotten.
TO EVERY FAR FLUNG CORNER
We want to create activity packs
with briefing films and resources
with Inspirators that can be delivered
by carers in communities across the
UK on their STEAM Co. Days.
The little girl in the photo
was so inspired by the ‘Little
“WE HAVE TO HELP OUR
CHILDREN UNDERSTAND
WHAT THEY WANT TO BE
GREAT AT, AND HELP THEM
PURSUE THAT DREAM”
PROF. GUY CLAXTON
KIDCRAFTERS AT THE RI 2014
An inspired Little Inventor in Cambridge
Inventors’ activity pack created with
world famous designer, inventor and
STEAM Co. Inspirator Dominic Wilcox
at the Spinney School Pop-Up STEAM
Co. Day that she’s not stopped since.
IT’S ABOUT CONNECTIONS
Who do you know who would be an
Inspirator for us? And our children?
See the film here:
steamco.org.uk/inspirators

CREATIVITY IS NOT THE
MONOPOLY OF ARTISTS
WE’VE HAD HELP ON STEAM CO. DAYS FROM
BANKS AND ENGINEERING FIRMS AS WELL AS
THE COUNTRY’S MOST CREATIVE AGENCIES
CREATIVITY IS A LUXURY
We are keen to see all sorts of
companies take time out to run
STEAM Co. Days for Schools in their
communities with our help if needed
DIGITAL SKILLS FROM PROS
We were delighted when a team
from digital agency Your Favourite
Story in London’s Shoreditch
TechCity helped run a day at
Raynham Primary which serves one
of the most deprived communities
in the UK led by head teacher Marva
Rollins OBE.
BILLBOARD FAME
Global creative agency Havas
sponsored the STEAM Co. Day at our
#ARTCONNECTS Festival and included
an activity where the children got
to design an ad promoting healthy
eating. The winners saw their work
displayed on a real billboard.
“CREATIVITY
IS A LUXURY”
MARVA ROLLINS OBE
Film of Raynham Primary STEAM Co. Day: bit.ly/scorym
Havas’ Healthy Eating Ad activity at #ARTCONNECTS
“I’VE HAD A REALLY FUN DAY TEACHING CHILDREN
TO CODE. I’VE NEVER DONE IT BEFORE”
JULIAN MITCHELL : CEO, YOUR FAVOURITE STORY
MD of Your Favourite Story agency helps child at Raynham Primary wth a creative actvity. See bit.ly/scorym
Prize winners proudly viewing their artwork on Kilburn High Road
STEAM Co. - JUST ADD PEOPLE
We are a digital agency and we love our work, but we can’t wait to share
our knowledge with the next generation at our Pop Up STEAM Co. day at
a school in our community.
THE INDEPENDENT DIGITAL AGENCY - PRODUCT LAUNCH EXPERTS
www.yourfavouritestory.com

SPONSOR US
IT’S YOUR TURN
“IT’S REALLY JUST ALL
ABOUT PEOPLE”
“IT’S Dave Shepherd REALLY
Digital Eagles Manager, Barclays
JUST ALL ABOUT
“WORKING WITH STEAM CO.
UNLEASHING PEOPLE” THE POWER
OF ART AND CREATIVITY”
Dave Shepherd
Ashwok Vaswani
Barclays
CEO, Barclays
We’re a non non profit profit and community
have been
enterprise grateful for and generous have been support grateful on
for STEAM generous Co. Days support and on events STEAM from Co.
Days many and FTSE100’s events from and a wide generated range of
companies amazing who national/global share our vision. TV and
press Together media we’ve coverage generated from amazing BBC
national/global Breakfast TV to Wired TV and magazine press media and
coverage Brazilian newspapers.
from BBC TV and radio to
magazines But now and we newspapers.
need partners to
help Having us build established a team, our package offer, built our
profile experience and and made roll a it few out friends to provide we
now Inspiration need partners and Resources to help for us every with
Phase school to 2 of run our STEAM plan, Co. to Days prove in their
scalability community. of our engagement model.
We’re have looking room onboard for corporate for a
sponsorship few more launch and sponsors match funded to join
grants Barclays and and donations National to help Grid us build and
a nine small supporter UK team sponsors with Pop-Up as well Day as
Drop companies Trucks in and key UK organisations locations. to
sponsor Why not Pop-Up get STEAM in touch Co. to Day take Drop a
closer Trucks look to be under sited around the bonnet? the UK. You,
your You, business your and business your people and your will
get people so much will get from so it. much from it.
“IT’S NOT CSR, THIS
IS OUR BUSINESS”
ASHOK VASWANI - CEO, BARCLAYS
WHY SPONSOR US?
We’re looking for more partners:
brands, businesses and organisations
that share share our our vision vision for for creativity creativity, in
education, and careers community. and society.
This can work at at three levels:
• Brand – creativity, family, tech and
innovation
• CSR – education and community
• Employee – we offer meaningful
staff engagement opportunities
Educating
to build
a better
future
What attracted us to support
STEAM Co. was the way
they have engaged parents
in their children’s education,
with an eye on their future
career prospects. Moreover,
I’m personally passionate
that engineering be seen
as a creative activity and
applaud STEAM Co.’s vision
of breaking down the silo’d
thinking of art vs. science.
14
Tony Moloney,
Head of Education and Skills
National Grid

CREATIVE £
JOBS FOR OUR CHILDREN, POWERING THE ECONOMY
UK Creative Industries Service Exports
Services exports from UK creative industries 2015 (£m)
EXPORTS (Services)
UK Creative Industries Exports 2015
£21.2 bn
VALUE OF SERVICE EXPORTS A YEAR
9.4%
PERCENTAGE OF TOTAL UK SERVICES EXPORTS
+44.3 %
GROWTH IN UK CREATIVE SERVICES
EXPORTS 2015 v 2010
➜£753
Music & Arts
➜£1,660
Publishing
➜£9,843
IT, Software & Games
➜£2,645
Advertising
➜£5,463
Film & TV
➜£347
Design & Fashion
➜Architecture £487
www.thecreativeindustries.co.uk
UK creative industries, a signifianct and fast growing contributor to the UK economy.
WHAT EVERY PARENT WANTS
Many feel that the education
system we have today was conceived
primarily to produce the skills
needed by the industrial revolution.
But, with Artificial Intelligence and
Robotics on the rise and taking many
middle class professional as well as
manual jobs, we need to ensure our
children have the skills they need to
Source: DCMS statistics, July 2017
outpace the robots, to do what they
can’t. Creativity is key to that.
Every parent wants to see their
children financially independent as
soon as possible.
Creativity is a critical skill, it can be
taught and parents should prioritise
it as it presents great career options
and transferrable skills.
STEAM Co. are delighted to support
National Careers Week.
UK trade campaign conceived by STEAM Co. featuring Inspirator Dominic Wilcox
“INDUSTRIAL STRATEGY?
START IN PRIMARY”
LORD HESELTINE
Photo: ‘Twocoms / Shutterstock.com
CAMPAIGNING FOR
CREATIVE CAREERS
One of the biggest obstacles to
young people embarking on creative
careers can be their parents and
sometimes teachers who aren’t
aware of the opportunities available.
STEAM Co. is a proud member of
The Creative Industries Federation
who are the voice for the UK’s
creative industries from advertising
to fashion and video games.
They represent Britain’s fastest
growing sector, which contributes
£91.8bn in GVA to the UK’s economy
- larger than aerospace, automotive,
life sciences and oil and gas sectors
combined.
The Fed is now working on a
Creative Careers Campaign to win
the hearts and minds of young
people aged 11-16, that will inspire
a passion for creativity and what it
could lead to when they leave school.
The Fed plan to develop the
campaign to launch early 2019.
Sign up for information :
creativeindustriesfederation.com
PUBLISHING IS POWER
We’re empowered to publish our
thoughts/deeds by Newspaper Club.
@CAREERSWEEK
#NCW2019
www.nationalcareersweek.com

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