MENA Halal

MENA Halal Food Market - Size, Share, Trends,
and Forecast till 2025
Halal, in Arabic language, stands for lawful or permissible. Due to unclean food processing
& packaging methods, food might get contaminated with bacteria or pathogens. Halal foods
are manufactured with stringent halal regulations, which do not allow any haram (unlawful or
unsuitable) ingredients to be mixed with the main product. Therefore, halal food products are
gaining popularity among consumers, as they offer excellent advantages over most of the
conventional food products.
In 2017, Halal Expo Dubai and Salaam Gateway teamed up to increase foreign direct
investment in Dubai. The agreement will provide common platform to global investors,
exhibitors, and trade visitors to increase awareness about Halal Expo Dubai. Moreover, in
2017, China invested US$ 1 trillion in ‘One Belt One Road’ initiative to accelerate growth of
halal food market in GCC. Such activities are projected to have positive impact on growth of
the halal food market in MENA.
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Stringent halal regulations such as UAE.S OIC/SMIIC 3 are major challenges for small and
medium scale manufacturers to compete in halal food market. Moreover, halal food is
relatively expensive than its substitutes due to the additional procedures it has to undergo
with respect to Islamic laws. Such factors may hinder growth of the market in the near future.
Middle East held a dominant position in the MENA halal food market in 2017 and is
expected to retain its dominance over the forecast period. The halal food market in Middle
East was valued at US$ 130.0 billion in 2017, projecting a CAGR of 10.5% during the
forecast period from 2018 to 2025. In the Middle East, Saudi Arabia & UAE are the most
lucrative market for halal food.
In North Africa, lack of halal food regulatory authorities and lack of halal food infrastructure
(supply chain) are major restraining factors affecting market growth. Increasing Muslim
population in North Africa is one of the major reasons for the region to be a potential
destination for halal food investment.
According to a study by Coherent Market Insights, the MENA halal food market was valued
at US$ 133.9 billion in 2017 and is expected to witness a CAGR of 10.4%, in terms of
revenue, during the forecast period from 2018 to 2025, to reach US$ 291.3 billion by 2025.
Among product type, meat products segment accounted for highest revenue share of over
51% in the MENA halal food market in 2017. The segment is projected to maintain its

dominance over the forecast period, owing to increasing consumption of meat products in
MENA region. According to the study conducted by Agriculture & Agri-Food Canada on
livestock and meat trends in the Gulf Cooperation Council (GCC), imports of meat & meat
products was valued at US$ 5 billion in 2015.
Among distribution channel, supermarkets segment accounted for largest revenue share of
45% in MENA halal food market in 2017. The segment is projected to maintain its
dominance throughout the forecast period, owing to growing presence of supermarket chains.
For instance, according to the United States Department of Agriculture (USDA) 2017 Report,
the total number of supermarkets in Egypt were 1,056 in 2016 and it is increased to over
1,215 in 2016. Moreover, promotional and marketing activities in the form of offering
lucrative discounts on products, wide variety of products to choose from, and fair presence of
private label products are some of the key factors attributing to the rapid growth of this
segment.
Major Players in the MENA Halal Food Market -
Some of the major players operating in the MENA halal food market include Cargill Inc., Al
Islami Foods, BRF, Agthia, Fine Foods, Rhodes Food Group Holdings Ltd, Global Food
Industries, LLC, and Alpha Fine Foods.
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