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Website <strong>SEO</strong><br />
<br />
Prepared for<br />
<strong>TITLE</strong> <strong>AMERICA</strong><br />
By: Joseph Merkley | jmerkley@mmgwow.com<br />
<br />
A Personable Boutique Agency Delivering BIG Results
We are truly honored that you<br />
have requested a <strong>SEO</strong><br />
quote from us
E M A I L<br />
info@mmgwow.com<br />
C A L L<br />
904.679-9785<br />
Table of Contents<br />
About Our Company........................................................<br />
Who We Are<br />
Mission Statement<br />
Why Choose Us<br />
3<br />
<strong>SEO</strong> Defined......................................................................<br />
4<br />
<strong>SEO</strong> Process.......................................................................<br />
5<br />
<strong>SEO</strong> Project Investment....................................................<br />
6<br />
Honored.............................................................................<br />
7<br />
2
E M A I L<br />
info@mmgwow.com<br />
C A L L<br />
904.217.3430<br />
About Our Company<br />
When Diverse Creativities Merge, Great Solutions Emerge!<br />
Who We Are<br />
Merkley Marketing Group, located in Saint Johns,<br />
Florida is a personable boutique advertising agency<br />
delivering BIG results for great local, regional and<br />
national brands.<br />
Our wide range of professional services include:<br />
website design, website hosting, <strong>SEO</strong>, social media,<br />
graphic services, PR services and consulting.<br />
Who We Are<br />
Merkley Marketing Group’s mission is to provide<br />
compelling creative marketing solutions to discriminating<br />
clients utilizing strong and proven marketing and<br />
branding principles.<br />
Our passion for extraordinary client service<br />
motivates us to strive to exceed our client’s<br />
expectations.<br />
Our commitment to donating time and talent to<br />
non-profit organizations is our way of sharing the<br />
blessings we experience within our company.<br />
A Personable Boutique Agency Delivering BIG Results!<br />
Website <strong>SEO</strong><br />
Why Choose Us<br />
On an ongoing basis, we meticulously study search<br />
engine marketing and as a result our team has an<br />
extensive understanding of what critical factors major<br />
search engines rank websites for.<br />
As a result, we design and code websites that meet<br />
search engine company’s extensive ranking factors.<br />
Ranking on the first page of Google1 consists of<br />
formulating a strategic focused plan utilizing on-site and<br />
off-site management tools that deliver results!<br />
We have a passion for providing extraordinary client<br />
service. Rather than just take our word for it, please check<br />
out what our clients are saying: mmgwow.com/clients-rave.<br />
1<br />
Google has 86.76% of USA search engine market share.<br />
StatCounter Global<br />
3
E M A I L<br />
info@mmgwow.com<br />
C A L L<br />
904.217.3430<br />
<strong>SEO</strong> Defined<br />
Search Engine Optimization, or <strong>SEO</strong>, is the process by which you improve your website ranking in the search<br />
engines. Ranking at the top of the search engine results increases your website traffic and, ultimately, your sales,<br />
conversions, and repeat business. The ability to achieve excellent ranking takes expertise, time, and patience, and<br />
it is all achievable with professional and legitimate <strong>SEO</strong> services!<br />
Major search engines establish their own rules (algorithms), that they use to determine which website pages match<br />
an individual’s search criteria the most. Algorithms can be very unique and frequently require a lot of work to make<br />
an impression on them for the top ranking. There are numerous factors, however, all major search engines will look<br />
for these attributes (see below) when choosing the best website pages for the top ranking. Investing time in<br />
perfecting these factors in addition to monitoring them strongly increases your website visibility on the Internet and<br />
makes the process of finding your business and services easier for your target audience. With professional and<br />
legitimate <strong>SEO</strong>, you can be assured that your website will stand out to the search engines for top ranking and bring<br />
more business.<br />
Top Ranking Factors<br />
Content<br />
Content is critical to the search engines because they find pages that seem to relate most to the search criteria<br />
entered. If your website lacks strong, readable content that contains important keywords, search engines DO NOT<br />
know what information your page is trying to present.<br />
Easy Navigation<br />
Easy navigation on your website enables the search engines to see how all your content is relative to a search and<br />
makes it easier for searchers to find your website page and navigate your website.<br />
Images & Videos<br />
Images and Videos impress upon the search engines that your website contains visual information that will aid the<br />
visitors in understanding your content and finding what they need<br />
Backlinks<br />
Backlinks from websites with high domain and page authority that contain relevant content (content-relatable to<br />
your website) impress upon search engines that your website is reputable on the internet and will greatly increase<br />
your rankings.<br />
4
E M A I L<br />
info@mmgwow.com<br />
C A L L<br />
904.217.3430<br />
What to expect while working with us<br />
Our Process<br />
Merkley Marketing Group takes a wholistic approach to website <strong>SEO</strong>. We strive to understand your market, your<br />
audience and your core business drivers in-depth, so that we can correlate a strategic <strong>SEO</strong> plan that delivers<br />
website traffic and conversions!<br />
We are huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can<br />
achieve your <strong>SEO</strong> goals. To deliver this outcome, our process has eight stages and an important promise:<br />
Consultation<br />
Site Submission<br />
We will inquire with you in regards to your 1-3 year goals<br />
for market coverage, states & regions.<br />
We will submit your website to over 70 Top<br />
Directories / Search Engines (Google, Bing, Yahoo,<br />
Yelp, AOL, many more).<br />
Market Research<br />
Reporting<br />
We begin by performing a rigorous audit of your market<br />
space. We research your competitors that are currently<br />
ranking on top of Google for your keywords/phrases and<br />
what are they implementing to achieve their strong ranking.<br />
Keywords<br />
We will provide you with a monthly Google website<br />
position report.<br />
Seasonal<br />
Based on the outcome of the above two steps we will<br />
formulate 200 - 400 targeted keywords to utilize in your<br />
<strong>SEO</strong> campaign.<br />
We can offer seasonal adjustments for businesses<br />
that require it.<br />
Content Strategy<br />
Tweaking<br />
We will do a page by page audit to determine which site<br />
pages need to have content added to meet and even<br />
exceed Google’s content to code ratio. We will make sure<br />
all images are assigned relevant “Alt Tags.”<br />
White Hat <strong>SEO</strong> Promise<br />
As search engine companies make adjustments and<br />
additions to their ranking algorithms we are<br />
prepared to make <strong>SEO</strong> campaign adjustments as<br />
required.<br />
My promise to you is that your website will be optimized using the most current legitimate industry accepted<br />
standards giving you the best chance for success. I will continue to work with your website until we do<br />
see an increase in search engine rankings. Based on past experience with similar websites, we can expect<br />
great success! Joe Merkley, CEO/Founder<br />
5
E M A I L<br />
info@mmgwow.com<br />
C A L L<br />
904.217.3430<br />
<strong>SEO</strong> Project Investment<br />
Website Fees Units Price Subtotal<br />
1<br />
<strong>SEO</strong> Set Up Fee (one-time fee)<br />
1<br />
$995.00<br />
$995.00<br />
2<br />
<strong>SEO</strong> Promotions: Monthly fee<br />
3<br />
Security Review and Potential Fixes<br />
1<br />
1<br />
$850.00 $0.00<br />
$0.00 $0.00<br />
Payment Schedule<br />
2<br />
<strong>SEO</strong> Promotions Fee:<br />
3<br />
Security Review & Potential Fixes:<br />
Paid 1st of each month. First month pro-rated.<br />
No contract, cancel at anytime<br />
$75.00 per hour. Applicable only<br />
if neccesasry<br />
Proposed Timeline<br />
<strong>SEO</strong> Program Setup: Week 1<br />
Keyword Research: Week 1<br />
Optimized Code Creation: Week 2-3<br />
Content: Ongoing<br />
Link Building: Ongoing<br />
6
Joe Merkley