BMMguru Weekly Issue 20

01 - 15 October 2018 www.bm m gur u.in Issue No: 20 Vol 1
H ow to get
Spon sor shi p
for Col l ege
fest
Tata Consultancy
Services Limited
(TCS) goes digital for
hiring engineers
Valid or
violation?
Britannia
100 years
of
success
Why is it difficult for
WhatsApp and Facebook
to appoint senior level
managers in India?
A re smartphone cameras tak ing over
digital cameras?
WEEK LY
REPORT
WEEK-36
Top
TVC
for the
Week
China hits carbon emission
goals prior its promised date

#BMMGuruWeekly
Editor's Note
Editor 's Note
Hello Reader,
The most awaited festival, Ganesh Chaturdi just
completed couple of days back and the amount of
pollution made during the festivals and during the
visarjan is enormous. Year on year the scale of POP
Ganesh Idol count is increasing but a lot of NGO &
Environmental Npo's are taking huge amount of
effort to change the patterns and one of the most
important in this year is, recycling & processing the
flowers and related organic stuff to manure.
Recently India's 3 top banks came to form a bank on
merger and its now the one of the top 3 largest banks
in India.
Lately in this year , TCS one of the largest Indian
companies by market capitalization and is a part of
the Tata Group. The company currently operates in
46 countries started to hire engineers through digital
channels read more in our articles.
Coming to the technology part, digital cameras on
smart phones are now coming with better apeture
and low light photography and wide image range this
cameras have Image stabilization as well and they
work as professional as DSLR and now there is a
question if phones are damaging the dslr market?
Lately Britannia is celebrating its 100 years of brand
existence, Britannia is from a Indian Conglomerate
Wadia Group and read more about Britannia in our
Our Team:
Sai Nikhil Dintakurthi,
CEO & Co Founder
Pritam Shah,
CBO & Co Founder
article.
Our guest blogger, sonal who is a fashion expert
wrote an artcile on one of most common issues for
curly hair, she mentioned about some important
tricks and information that might add value to your
hair.
In this week, we also worked on top ad campaigns
that made a different mark and we selected top 5
pod-casts and their favorite episodes during the
days. As well we are developing our plans to make
our magazine fortnightly so we can give the best
experience to our readers with top stories and
informations.
Do read our magazine and write us to
team@bmmguru.in about your thoughts.
- Sai Nikhil Dintakurthi
M umal Gaur,
Creative Head,
Zoyena Ansari,
Content & Research M anager
02

#BMMGuruWeekly
Business Updates
Magazine sold for $190 million
TIME, an American weekly news
magazine and news website have been
sold to Salesforce founder Marc Benioff
and his wife Lynne Benioff for $190
Million.
Founded in 1923 and originally run by
Henry Luce, Time has the world's largest
circulation for a weekly news magazine
with a European edition published in
London, An Asian edition which is based
in Hong Kong and The South Pacific
edition based in Sydney. They also had a
Canadian advertiser edition, which was
discontinued in 2008.
Meredith Corp. completed its purchase of
Time Inc. in January and the publisher
agreed to sell Time magazine for $190
million to give the much-needed lift to the
company.
Meredith put four Time Inc. publications
up for sale in March? Fortune, Time,
Money and Sports Illustrated.
The Benioffs are the latest wealthy people
from the tech world to buy a traditional
news publication and are buying Time as
individuals where the agreement is
declared unrelated to Salesforce.com.
Salesforce is a cloud software company
who makes products are for businesses.
Meredith said that the Benioffs would not
be involved in the editorial decisions of
the magazine and that those decisions
will continue to be made by Time?s
current executive leadership team.
The sale is a part of Meredith's goal to
save $400 million to $500 million over the
next two years and increase the
profitability of its remaining portfolio of
publications and use the proceeds from
the sale of Time to pay off debt and
expects to reduce its debt by $1 billion
during fiscal 2019.
Despite being one of the most famous and
iconic news brands in the U.S., Time was
seen struggling to cope up with falling
circulation and revenue as it invests in
digital properties.
TIME'S first issue came out on March 3,
1923, which was 95 years ago and the
magazine?s present editor in chief is
Edward Felsenthal. Its print edition has a
readership of 26 million, of which 20
million are in the United States.
- Zoyena Ansari
03

#BMMGuruWeekly
Industry Updates
The government's move to merge two
comparatively stronger banks, Bank Of Baroda, and
Vijaya Bank with the weaker Dena Bank this month,
is in the hope to ensure the stability of operations
and credit profile of the merged entity and for it to
become the country's third-largest lender by
structurally improving the operating efficiencies
and governance.
Where the merger is seen to reduce the capital
burden for the government over the long term, and
enable better management of a smaller set of large
PSU banks, there can also be a possibility that it
might cause a short-term spurt in bad assets
because the slippages may increase in that period.
Dena Bank's lower capital buffers are offset by
Vijaya Bank's higher capital buffers, and the merged
bank will need additional tier 1 capital depending on
internal accruals for FY19. But in the long term, the
merger seems beneficial as advantages like reduced
combined operating costs, low funding cost and
strengthened risk management practises seem to be
present.
While it is evident that Bank of Baroda shareholders
stands to lose the most, the Dena Bank investors, on
the contrary, will have everything to gain from the
transaction. Looking at the condition of Dena Bank,
that does not lend anymore and has been under the
intensive care of the Reserve Bank of India (RBI) for
more than four months, this merger is rightly seen
as a bailout for the particular Bank.
Announcing the plan, Finance Minister Arun Jaitley
said the merger will make the banks stronger and
sustainable as well as increase their lending ability.
After the announcement made by the Government,
while the investors in the Bank of Baroda and Vijaya
Bank lost 14% and 12% in market value, respectively,
Dena Bank investors gained around 14%.
Before the bank merger was announced, based on
their book values as of June, every share of Bank of
Baroda was worth 8.5 shares of Dena Bank.
As announced, with the swap ratio of 1:8.5, Dena
Bank, seems to be most favoured and the
government will stand to gain the most, given its
80% stake in the bank. In Bank of Baroda, it has a
lower stake of about 64%.
Before the merger, comparatively smaller sized,
Vijaya Bank and Dena Bank may have had to
compromise on margins in order to lend to
better-rated corporates, which definitely seems to
change after the merger.
The Government assured that the jobs of employees
will be protected and service conditions will not be
adversely impacted.
Capital support to the merged entity of Dena Bank,
Vijaya Bank and BoB would be ensured with the
three banks continuing to work independently
post-merger.
- Zoyena Ansari
04

#BMMGuruWeekly
International News
China hits carbon emission
goals prior its promised date
China, the World's biggest polluter, hits its Carbon
goals three years early this year. The country hit the
peak it promised in the Paris climate accord well
before its 2020 timetable.
The country?s rapid industrialization slowed and its
consumption of coal declined along with their quite
significant economic growth.
Chinese emissions of carbon dioxide and other
greenhouse gases topped out in 2013 at about 9.5
billion tons while the numbers declined to about 9.2
billion tons in 2016. And, as the scientists say, every
ton of CO2 that?s not released, provides more breathing
space in the global fight to hold global average
temperatures at between 1.5 to 2 degrees Celsius.
Looking at about seven years ago, China was
out-spending the U.S. on clean energy technology
investments and their investment is what turned the
tide for the biggest polluter.
In 2017, Chinese cities were in the global media
limelight for a red alert on polluted air and since then
the country has overseen both modernizations of its
coal-powered plants and the shuttering of coal plants
across the eastern part of the country.
The motivation came from the Chinese government as
the pollution was clearly starting to threaten not just
public development, but also public health and social
stability. They then created products like solar panels
to achieve their goal towards cleaner energy and
address climate change. They are also trying to
increase the number of electric vehicles in the market
and have now started investing in coal plants abroad,
specifically in places like the Philippines and
Indonesia.
The key reason for China's growth in emissions was
because of the high demand for oil and gas, increased
car ownership and increasing electricity demand
which now seems under control as the country has
invested heavily in renewable energy such as wind
and solar.
China is also behind on methane capture, and are
working their way out to recycle gas emissions into
energy. Taking the initiative a priority, the Chinese
National Development and Reform Commission
(NDRC) launched a nationwide carbon emissions
trading system in the power generation industry in
December 2017 wherein the businesses were assigned
emissions quotas, and those producing more than
their share of carbon have the option to buy unused
quotas in the market from those that emit less.
While China has cut back on its emissions, there's a lot
more opportunity for the country to improve. Setting
an example for the rest, China is presently leading the
battle against climate change.
- Zoyena Ansari
05

#BMMGuruWeekly
Daan Utsav 2018 and
their efforts of giving
back to the community
Daan Utsav is a festival of
philanthropy that aims at
becoming a part of the Indian
ethos, engaging people in the
act of giving, through money,
time, resources or skills.
Formerly known as The Joy of
Giving Week, it is celebrated
every year specifically covering
the Gandhi Jayanti week
spanning the corporate sector, a
number of NGO's and
government sectors, schools,
colleges and the general public.
To support the initiative, not
only corporates, but celebrities
have also undertaken efforts
towards spreading awareness,
volunteering and fundraising
the particular events during the
Joy of Giving Week.
The Design for Giving School
Contest in the initiative that
inspires children between the
age group 10-13 from over 10,000
private and government schools
all over India to create and
design solutions to India's
problems and implement them
during the Week.
According to the sources from
Wikipedia, the contest is
presented by Riverside School
in Ahmedabad, NID, Stanford
Design School and IDEO, in
partnership with hundreds of
educational NGOs and schools
across India.
In the respective week, Goonj,
an NGO, runs a Vastradaan
initiative (clothes collection
drive) that provides clothes and
other amenities to the far-flung
villages, after processing the
collected clothes.
Another initiative in the Utsav
is 7Days7Gifts, which attracts a
simple idea where people are
encouraged to do random acts
of kindness to people they don?t
know for every day of the week
gifting the other each day
something that is meaningful.
The Hi5 Club is an event in the
Utsav that is organised by
Bhumi and volunteers.org to
engage college students and
young people in volunteering
for a cause of their choice for
five hours during the Daan
Utsav, giving them an
opportunity to serve the nation.
Another event in the initiative
is called The Battle of the Buffet
wherein the 5-star Hotels in
Chennai and Hyderabad
provide their most lavish meals
free of cost to the NGOs of the
city, helping them reach their
targets.
This DaanUtsav is seen
spreading the message of
sharing with help of recycling.
With the help of organisations
like iVolunteer, Connect For,
Saturday Art Class, AISEC and
many more, an Art Paathshala
is being conducted in 1,187
schools across 450+ locations in
Mumbai. A 2-hour Saturday Art
Class long session will be
conducted by 25,000 volunteers
to teach children to make
Paper-Bags with the help of
newspapers which will then be
donated to shopkeepers to
promote recycling and in return
will help the children adopt the
practice of reuse, reduce and
recycle.
iVolunteer, one of the
organisations is coming up
with a community art project to
beautify the walls and streets of
Mumbai that will take place
during the first week of October.
They will also spread
awareness of art, and paint out
inspiring and motivational
messages on the walls.
With the main aim of "GIVING
BACK" to their community by
contributing to support the
plastic ban, Daan Utsav is
encouraging the practice of
recycling in the country.
- Zoyena Ansari
Cover story
06

#BMMGuruWeekly
Local News
BM C creates manure out of Ganpati Visarjan
flowers thrown by devotees
Ganesh Chaturthi is a ten-day Hindu festival that
celebrates the birth of Lord Ganesha. Also known
by the names Vinayaka Chaturthi or Vinayaka
Chavithi, the festival starts on the fourth day of
Hindu Lunisolar calendar month Bhadrapada,
celebrated in the months of August or September
of the Gregorian calendar.
The festival ends on the tenth day after the start,
wherein the idol is carried from the respective
homes or pandals and immersed in a nearby body
of water, usually a river or an ocean. The idol is
carried in groups, with music and chanting of
mantras. According to Wikipedia, in Mumbai
alone, around 150,000 statues are immersed
annually.
With the motive to stop devotees from throwing
flowers and leaves into the sea or on the streets,
the civic body of Mumbai, BMC came up with an
idea of reducing pollution.
This year, the body set up nirmalya (flowers and
leaves offered to Ganpati) kalashs and 190
dumpers stationed at various locations to collect
nirmalya which then gets converted in manure
and is later used in the city's civic gardens.
Designed by an in-house BMC team, they have set
up a compost manure plant in Dharavi where
flowers and other waste collected during Ganpati
immersion gets processed after getting collected
from various places all over the city. Around 1,101
tempos were placed at various immersion spots in
the city to collect the wet-waste.
The idea was taken up with respect to the feelings
of the devotees, and the project has been a
successful one since the past few years. The body
had to use liquid and solid chemicals to reduce the
stench of compost during the process. They even
promoted a small pilot project to generate
awareness in housing societies nearby.
Now that people know about this project, the BMC
is getting applauds for their waste management
skills. While on the other hand, they are being
questioned to not consider people's religious
beliefs and turning something holy into manure.
Knowing the increase in the water pollution, BMC
took the right step. Even though the manure
collected is not sufficient but it does help us in
reducing the amount of waste in the city for a
good purpose.
- Zoyena Ansari
07

#BMMGuruWeekly
News &Updates
Why is it difficult
for WhatsA pp and
Facebook to
appoint senior
level managers in
India?
India has become the world?s
fastest-growing market for mobile
applications showing a sharp spike in
revenue in the first quarter of 2018,
on both the Apple ioS and Google?s
Android Play Store.
India had an estimated 281 million
daily Internet users in 2017, of which
approximately 30% were women with
62% of all internet users residing in
the urban areas.
In 2016 the Indian government made
quite a striking move, it banned the
two largest paper currency notes in an
attempt to stop corruption and
tax-evasion. Facebook?s WhatsApp is
a brand new entrant into the Indian
domestic digital payment apps market
and currently has around one million
users beta testing the service. The
feature faced strong opposition from
local competitors such as Paytm,
which said WhatsApp had created a
closed garden on the Indian
government-backed unified payment
interface (UPI) by restricting
transactions to its own users.
Facebook launched its marketplace as
a consumer-to-consumer interface in
India about a few months ago only to
receive a lukewarm response,
competing with startups such as Quikr
and OLX. The experts said that it
would take time for sellers to
recognise the social network as an
e-commerce platform.
Facebook Marketplace is available in
70 countries and has more than 800
million people visiting each month to
buy and sell goods.
Even though India is a dream place for
any senior-level executive eyeing for
the top job in the thriving tech sector,
it is not true in case of Facebook and
WhatsApp as no one seems to be
interested in leading the country that
provides the social media giant
maximum number of users in the
world.
Both Facebook and Whatsapp are
under the Indian government radar
over their inability to stop spreading
fake news and has allegedly played a
role in the lynching and deaths of a
few people in the country so far.
Even after the misinformation spread
on WhatsApp in the last few months,
the company has yet not appointed a
grievance officer in India.
Facebook has not had a country head
in India for some time now. Facebook
India Managing Director Umang Bedi
had quit the company in October
2017. The company appointed
Sandeep Bhushan, as the head of its
global marketing solution in India but
the position of an interim MD is yet
to be filled.
In order to curb the menace caused on
its platform, the company has already
added some features like ad
transparency tools.
- Zoyena Ansari
08

#BMMGuruWeekly
News Editor's & Updates Note
Britannia
celebrates 100 years
of success
Britannia Industries Limited, an Indian
food-products company, manufactures and sells
biscuits, bread, rusk, cakes
and dairy products. Having an
estimated market share of
38%, it has its headquarters in
Kolkata, West Bengal.
The company was established
in 1892, with an investment of
? 265, manufacturing biscuits
in a small house in central
Kolkata.
To celebrate the 100-year milestone, the
company has launched a new brand identity
and has planned to expand to one international
geography a year. The company announced its
plans to set up one of the biggest manufacturing
centres in Nepal, the company?s first outside
India with an investment of Rs 55 crore.
As a part of its centenary celebrations, Britannia
unveiled its new logo that reflects its ability to
thrive in the age of digital consumers as well as
showcase the brand?s commitment to
excitement and goodness quotient.
A new visual identity will be rolled out in 3 lakh
retail locations in the country. Also, with an
intention of becoming a global, total foods
company, Britannia will launch 50 new products
in 12 months.
With an aim to get into new categories,
including croissants, cream wafers and enhance
product offerings in existing categories, the
company?s play in value-added dairy will also
receive a boost.
In order to strengthen its
core business of biscuits,
they will innovate and
relaunch them across
multiple categories.
The company has also
decided that Britannia
dairy will launch a slew of
value-added products across cheese, milk
drinks and dairy whitener categories in the next
two quarters.
For all their new products and campaigns to be
well known amongst their consumers, the
company rolled out a multi-media campaign
which also marked their 100-year anniversary.
The TV campaign celebrated Britannia?s
100-year anniversary with the uniquely Indian
idiom ?Sau Saal Jiyega? giving the company a
tribute to the love and trust India has bestowed
on the brand.
- Zoyena Ansari
09

#BMMGuruWeekly
Technology
Are re smartphone cameras tak ing over
digital cameras?
With almost all major digital camera manufacturers
reporting decreased camera sales during the past few years,
looks like the smartphone cameras are directly competing
with larger cameras.
We are approaching an era wherein to buy a high-end DSLR
or a mirrorless camera to capture professional-looking
images won?t make any sense.
We have smartphones with dual lenses and there are some
manufacturers that are pushing larger sensors to specifically
appeal to the photography market.
With questions like, why would anyone want to buy a
point-and-shoot camera with a tiny sensor, when
smartphones already have a decent image quality
that is good enough for most people, not to
forget a smartphone also gives one an
opportunity to immediately share it with the
world.
With a plethora of options for achieving a
fairly good image using various apps and filters,
there is a sense of instant gratification, and one
will switch because a smartphone has more to offer,
even with a slightly bad image quality, because that
works for the consumers.
One of the best characteristics of a smartphone photography
is the idea that you can get a great image with just pressing
one button and nothing more. No exposure decision, no
tapping on the screen to set your exposure, no exposure
compensation, and no post-processing.
Features like backside-illuminated sensors and panoramic
photography have been in the smartphones for over a few
years and once one product gives a customer multiple
benefits, the world does sit up and takes notice.
It is because of the developments in sensor and lens
technology that have proven that consumers are turning to
smartphones, rather than picking up the traditional camera.
Then comes the argument of the price. A stand-alone
compact camera with a respectable feature is costlier than a
smartphone that has a wide range of features than the
former.
When it comes to the camera manufacturers, we have seen
very little innovation over the past few years. The uptake
has been slow and with the global sales falling, the
companies are trying hard to keep their market share in this
segment.
Now the question arises whether the smartphone cameras
will replace the traditional cameras tomorrow? We don't
know that yet. Because, for many purposes and people,
they will offer cons than the pros.
Professional photographers are much more
well-versed in this area and understand what
differentiates a high-quality image from a
dedicated large sensor camera, compared to
results obtained from a smartphone.
Even if camera manufacturers attempt to
educate the general population, their marketing
efforts would fail against the marketing budgets of
much larger smartphone manufacturers which is
precisely why the camera manufacturers have a tough
dilemma.
Not everybody knows about things like sensor size and
optics, and not everybody will know the importance of these
features while taking a picture.
Even though the smartphone sales are growing, they cannot
match the quality of a DSLR, not even with all its fancy
technology. The camera market will always have room for
imaging machines like SLRs to cater for enthusiasts and
professionals irrespective of the smartphone sale going up or
down.
- Zoyena Ansari
10

#BMMGuruWeekly
News
Tata Consultancy Services
Limited (TCS) goes digital for
hiring engineers
Tata Consultancy Services Limited (TCS) is an
Indian multinational information technology
service and consulting company headquartered
in Mumbai, Maharashtra. It is one of the largest
Indian companies by market capitalization and is
a part of the Tata Group. The company currently
operates in 46 countries.
It is the world's 2nd largest IT services provider
standing at an m-cap of Rs 6,79,332.81 crore
($102.6 billion) on the Bombay Stock Exchange.
The IT giant switched to
an online test in order to
recruit engineering
graduates, with an aim
at identifying engineers
for multi-skilled,
multi-functional roles in the company. TCS has
always been at the forefront of transforming
business practices to create value for all
stakeholders. Its energized workforce has played
a important role in the company's success.
Through its HR practices, TCS has set numerous
benchmarks in the industry, winning global
awards and recognition.
The National Qualifier Test (NQT) was conducted
on its digital platform across 100 cities on
September 2nd and 3rd which received over 2.8
lakh registrations. The 90-minute NQT included
questions on the English language, Quantitative
Aptitude, Programming Concepts, and Coding. In
order to support the students taking the test, TCS
offered a mock test ahead of the exam with deep
analytics on their preparedness. With the NQT,
TCS is leveraging its technology platforms to offer
students an opportunity to propel their careers
with a global IT leader.
This year, TCS has seen a 175 per cent increase in
test applications compared to last year.
The IT giant recruits a large number of
engineering graduates from colleges such as IITs,
NITs, IIITs and the 200 state and private
government colleges.
At the same time, TCS
worked closely with the
premium institutions and
was successful in selecting
the best talent. With an aim
to provide an equal
opportunity to everyone, regardless of their
institution and location to showcase their talent
and find employment, the company conducted
the respective exam.
The re-imagination of the campus hiring process,
using technology platforms transformed the
traditional recruitment models and reinforced
TCS' philosophy of being an equal opportunity
employer.
- Zoyena Ansari
11

#BMMGuruWeekly
Hair colour is something we all love! It doesn?t
just make you look funky, and hip and
fashionable, in fact, the right hair colour, can
make your face look 10 times brighter, without
makeup!
About a month ago, I got myself ?dusted rouge??
shades in Red Violet, Violet red and Chocolate
Violet, From Schwarzkopf and I?m in love with it.
But as much as I love my hair colour for the sass
and spunk it lends to my look, the post-color care
for my curly hair, is of utmost importance!
Because, no matter what they say, chemicals do
damage your hair and curly hair, even more so!
But having said that, just because you have curly
hair doesn?t mean you can?t experiment or have
fun with your hair!
So here are a few very simple tips and tricks,
which I?ve put together after talking to global hair
styling experts Bony Sasidharan, National Key
Accounts manager at Schwarzkopf India and
Jordan Alexander, Director of Special Projects at
Olaplex Worldwide.
These few things that I?ve listed here will make
sure that you colour your curly hair with
confidence, and keep them looking prettier, and
healthier, than ever!
1: Find the right stylist ? Do your research!
How to Minimize Curl Damage and
Make your Hair Colour Last Longer
Hair colour is something
we all love! It doesn?t just
make you look funky,
and hip and fashionable,
in fact, the right hair
colour, can make your
face look 10 times
brighter, without
makeup!
While there are some amazing stylists out there,
not everyone understands curly hair a 100%! You
need to find someone who is amazing at working
on curly hair, because being a curly yourself, you
know how differently it behaves from all other
hair textures!
2: Avoid Pre-lightening / Bleaching:
Lifestyle
While this is not a post-colour tip, I wanted to
include this because it is extremely important to
know this! Bleaching can dangerously harm all
types of hair, but curly hair, even more so.
Because our hair by nature is more dry and prone
to frizz, bleaching can damage the hair fibers
making the appearance even more dry. So, while
the colour when it?s fresh looks great, as it starts
to fade out, your hair stars looking unhealthy and
damaged!
What I?ve done here, is without pre-lightening!
So, it?s not impossible to get a beautiful bright
colour on virgin black hair?! Just talk to your hair
dresser and make sure he knows exactly how
subtle or popping you want it!
3: Use a ?Plex?that re-builds your fibre bonds!
There are treatments that are available in the
market now, which when added to your hair
colour, work on re-building your hair?s broken
fiber bonds, and strengthening your hair, thus,
minimizing the damage done to your hair. If
you?re pre-lightening your hair, this is especially
important.
Schwarzkopf already has ?Fiberplex?added in all
their newer range of hair colours, which makes
sure that you don?t have to worry about whether
or not your stylist has added it. If you?re using
hair colours from other brands, ask your salon to
add ?Olaplex?in your hair colour.
Post your colour, you can also opt for regular
olaplex treatments, which is like a hair spa that
works on re-builing your damaged fiber bonds.
Alternatively, there is an ?olaplex no.3?which is a
in-home treatment which you can DIY every once
a week or once in two weeks, depending on the
damage that the hair colour has caused. The price
of the product is slightly high ? INR 2500/- for a
bottle that lasts 5 ? 6 times (on my hair length),
but I think it?s worth it instead of going to the
salon for the treatment every time. You will find
Olaplex in India at Jean Claude Biguine salons,
Looks Salons, and a few others as well.
12

#BMMGuruWeekly
4: Wash less often:
Bright colours bleed and run each time you wash
your hair! The more number of times you
shampoo, the more it runs! Hence, wash not more
than twice a week! My hair colour, is typically
supposed to last for about 25-30 washes! It?s now
up to me, how long I can make it last!
5: Use a sulphate free shampoo and Conditioner
specifically meant for coloured hair!
While there are some amazing sulphate free
shampoos and silicon free conditioners (which I
personally love to use), once you?ve coloured your
hair, make sure you?re using products that are
designer for colour treated hair. They?re milder
and work on helping your colour last longer.
I?m currently using the Schwarzkopf
Professional?s Bonacure Hair Therapy ? Colour
Freeze Shampoo and Conditioner. It works on
balancing the PH levels of your hair to bring it to
an optimum level, to lock in the colour pigments.
6: Cold Water Wash only!
As you probably know, and it?s something I?ve
always said? heat is bad for curly hair! And well,
hot water, is heat too, right! So never wash your
hair with hot water! Cold water, may sound scary?
but is going to protect your hair quality and your
colour ? both!
7: Avoid the SUN
Another form of heat you need to save those curly
locks from! And UV rays are, in fact, one of the
biggest culprits in making your hair colour fade
out earlier! So, make best friends with hats and
scarves!
You may also use a sunscreen for your hair. For
example, I?ve been using the re-charge protein
from Cadiveu Professional?s Sol do Rio range. It
has UV protection for your hair, and also rebuilds
and repairs it! It?s available at most Jean Claude
Beguine Salons.
8: Do not use heat on your curls!
I know I?ve already said that, but this basically
means NO HAIR IRONS and NO HAIR DRIERS!
Even if you use a diffuser, use it on a very low
heat setting and not more than twice a week?!
And whenever you do use it, for styling, make
sure you at least use a heat protector! I use one
from Wella?s EIMI range, what works brilliantly.
Hope you found these helpful. Do let me know if
these work for you or if you have any other
queries in the comments below.
Sonal is a Post Graduate in Luxury Brand Management from
Polimoda Institute of Fashion Design and Marketing, Florence
(Italy) She?s a fashion enthusiast who believes in trying out and
pursuing everything that catches her fancy? be it different
styles or even different career choices!
Sonal Agarwal
Fashion Enthusiast, Blogger & Luxury
Brand Expert
(www.pinkpeppercorn.in)
Lifestyle
Do Follow me on my instagram:
@pinkpeppercorn_sonal
All media and Job updates at
BMMguru.in
13

#BMMGuruWeekly
International News
What is the Wik i Loves
M onuments 2018 initiative by
Wik ipedia?
Wiki Loves Monuments (WLM), an international
photographic competition held during the month
of September, is organised worldwide by
Wikipedia community members annually.
The competition is affiliated across the globe
with the help of local Wikimedia where the
participants take pictures of local historical
monuments and heritage sites in their region and
upload them to Wikimedia Commons.
Their purpose is to encourage people to capture
pictures of the heritage monuments and to put
them under a free licence so that it can then be
re-used not only in Wikipedia but by everyone in
any corner of the world, giving the heritage sites
a spotlight.
First held in 2010 in the Netherlands as a pilot
project, the competition has now spread to other
countries where the 2011 edition of the Wiki
Loves Monuments broke the world record for the
largest photography competition.
According to Wikipedia, the 2016 edition of WLM
was supported by UNESCO and saw 10,700
contestants from 43 countries who submitted
277,000 photos. The 2017 edition winner, an
Indian, Prashant Khatore, submitted a picture of
The Khandoba Temple in Pune.
Wiki Loves Monuments is open to professional
and amateur photographers alike, whether one is
a professional photographer or just takes pictures
in their vacations or holidays, everybody is
invited to give a platform to their pictures.
There is no minimum age to take part and no
entry fee. The only rule being, that the
submissions for the competition will be eligible
only and only if the photos are taken and
uploaded by the same person.
This is a great opportunity for photographers to
contribute to the world?s knowledge and give
their country's heritage sites a worldwide
recognition.
- Zoyena Ansari
14

#BMMGuruWeekly
Top TVC This Week
#Google20thBirthday
A company that solves, literally every of our stupid doubts all this
years and saves my ass during exams, Google. And its celebrating its
20th Birthday and for that they made an TVC and they posted most
asked questions all over the world in numerical order of all this
years till 2018 from 1998. Its a colorful one and gave me
goosebumps
Brand: Google W
#BigBillionDays
One of the most anticipated sale days for Indian consumers is this
bigbillion day which will be on 10 -14 October and as a recent
merger with walmart, expectations are really huge in this sale and to
maintain them flipkart came up with few new pre-sale campaigns
with cricket stars M.S. Dhoni, & Virat and bollywood celebrity
Deepika padkone & the theme is shopping vs budget.
Brand: Flipkart
#Be ready for anything
Motorola is coming up with their new Moto One Power
phone with android one support which is competing brands in
budget range of 15k-25k and their ad campaign focuses on top
notch and camera clarity. Its a very energetic ad with product
on hand & outdoor usage and showing the value of features.
Brand - Motorola India
BA RC WEEK LY DA TA ON TVC
Week 38: 17t h Sept em ber 2018 t o 23rd Sept em ber 2018
Rank Advertiser Insertions Rank Advertiser Insertions
1 HINDUSTAN LEVER LTD 145676 6 CADBURYS INDIA LTD 25345
2 RECKITT BENCKISER (INDIA)
LTD
84429 7 PROCTER & GAMBLE 24192
3 ITC LTD 32998 8 MARICO LTD 23919
4 GODREJ CONSUMER
PRODUCTS LTD
28180 9 AMAZON ONLINE INDIA PVT
LTD
22930
5 BERGER PAINTS 26220 10 COLGATE PALMOLIVE INDIA
LTD
22558
TOP 10 Advert iser * Across Genre : All India (U+R) : 2+ Individuals, To get t his dat a on your Tw it t er t im eline, t w eet w it h
#BarcTw eet Top 10 Advert isers
15

#BMMGuruWeekly
Top Podcasts this week
For more such amazing
Podcasts
Top This Week
Log on to:
ivmpodcasts.com/shows
The lives of women in
India must be gradually
getting better, right?
How do we measure this?
Devika Kher, Nidhi
Gupta and Hamsini
Hariharan join Amit
Varma in episode 88 of
The Seen and the Unseen
to discuss a range of
possible metrics.
Click here to listen
As someone who is closely
associated with curating and
researching for this podcast,
she is also someone who
comes with a background in
investigative journalism
with many years of
experience behind her;
Vishal hence talks to Anusha
Subramanian as a closing to
the second season of the
Vishal Gondal Podcast.
Click here to listen
This week's fantasy football
show focuses on the upcoming
Chelsea-Liverpool game and
the changes that may be
required for the fantasy teams.
The picks for the week with
players like Harry Kane getting
back to goal scoring ways.
Also, the contest continues
between Saru, Baru and Kanav
as they give their predictions
for select matches of the
weekend.
Click here to listen
Andranil Guha,
Co-Founder of Finpeg, talks
to Anupam about Alpha
SIPs, an exciting new
product that gives you an
extra kick from your regular
SIPs and insulates you from
the ups and downs of the
markets. On this episode, he
busts myths about the
concept.
Click here to Listen
In today's episode of IVM
Daily, we sit down to talk
about assault and
harassment allegation
against Nana Patekar and
why is Bollywood silent?
What could be the
beginning of the #MeToo
movement in Bollywood,
why aren't enough people
coming out in support of
Tanushree Dutta?
Click here to listen
Top App this week
Discord is the only cross-platform voice and
text chat app designed specifically for gamers.
With the Discord Android app you can stay
connected to all your Discord voice and text
chat channels even while AFK. It is perfect for
chatting with team members, seeing who is
playing online, and catching up on text
conversations you may have missed.
Available in Google Play
This is a weekly magazine from
BMMGuru showcasing top articles,
news, listing, activities, answers &
many more interesting and student
friendly stuff by BMMGuru staff &
contributors
To reach us:
teambmmguru@gmail.com
Chief Editor: Nikhil Dintakurthi
Content & Research Manager: Zoyena Ansari
16