SoCultures October 2018

SoCultures October 2018 

So 

CULTURES 

oCTobER 2018 

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Editorial 

Welcome to october! 

Let’s spark up this month with praise, glory and glowing health as it’s the picturemonth 

of the year. The sweet October has maple tress which illuminate like 

yellow lamps with its autumn leaves before your window, on the roads or in the 

picture frames. So, let’s fill it with praise, happiness and abundance! Happy 

October! 

The “SoCultures” aspires to be a global multimedia and multidisciplinary company with 

the cultures of the world as its core theme. And with an equally beautiful goal- tending to 

the universe - cultivate, nurture and grow and connect the world with the inspiring 

stories. 

While the world is also coping up with conflicts in all the spheres and competition at 

times, taking its toll on the human psyche and life, we all have responsibility to 

contribute in our own individual capacity to make the world a beautiful place. SoCultures 

global magazine has stories of our ancient wisdom, cultures and heritage as well as the 

contemporary cultural trends of the world over. We aspire to emphasis on goodness and 

knowledge about each other’s cultures, multicultural collaborations, solutions and 

appreciations between different countries. 

This issue, the cover story is on France. We explore it though the richness of its heritage, 

cultures, businesses, economy and educational aspects. 

SoCultures had the privilege to speak to Dr Bertrand de Hartingh, Cultural Councillor, 

Payal S Kanwar, General Secretary, IFCCI and know the French government‘s schemes, 

policies, initiatives as access will happen only after awareness. 

SoCultures Digital Magazine first issue is also very proud to be showcasing the cultural 

icons from different parts of the world. Anu Shreshtha, ace fashion designer from Nepal, 

Diljeet Titus, vintage car collector and heritage connoisseur, Shiv Nadar - great 

philanthropist and a business tycoon, celebrated author Amish Tripathi, the legendary 

photographer from Italy Gianni Berengo Gardin, and many more interesting and inspiring 

personalities. 

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Editor: Rakhee Kaushik 

Website & magazine Design 

Email: soculturesstory@gmail.com 

Anunay 

Marketing Rachit K. 

Advertizing 

Sagarika and Shrey 

Socultures9@gmail.com 

For any inquiries, please visit soculturesstory@gmail.com 

Founder SoCultures Media & Events 

Rakhee Kaushik 

While the publishers have made every effort to ensure the accuracy of 

all the information published in this magazine, they will not be held 

responsible for any errors therein. All rights reserved. Reproduction in 

whole or part is prohibited. 

Contents: 

France as our cover story 

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Fabulously France! Explore the beautiful France, no wonder it’s a 

much sought after destination… Page 8 

Cultures do Matter Dr. Bertrand de Hartingh, Counsellor for 

Cooperation & Cultural Affairs, Director, IFI, The French Institute in 

India… Page 11 

France in India The friendship continues… Page 21 

Baroque Story Magnificent and ostentatious architecture… Page 28 

Bonjour India 

Some glimpses of cultural fest of France and India 

Page 35 

Indo-French Business Relations Read interview with Ms Payal S. 

Kanwar, Secretary-General, IFCCI … Page 41 

Sun! Sky! Golden Leaves! Amazing climate of France…Page 46 

Culture & Cause The remarkable contribution to arts and Cultures by 

iconic the Louis Vuitton Foundation… Page 50 

Wine Tales Here all roads lead to the vineyards… Page 58 

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culture curators 

Read stories of people from around the 

globe who continue to inspire us – 

India 

Celebrating Words Amish Tripathi is brining mythology in mainstream 

…Page 68 

A Vintage Affair Meet Diljeet Titus, Founder and Managing 

Director, the Titus & Co, The Titus Museum and an avid vintage cars 

collector… Page 73 

Building Future The visionary Shiv Nadar is building the future of 

India… Page 89 

Italy 

FaceBook Museum An innovative way of appreciating arts… Page 93 

Timeless Captures we are lucky to have Gianni Berengo Gardin in our 

times… Page 98 

Nepal 

Fashion Dairies from Nepal Anu Shrestha has beautiful designs and 

dresses for you… Page 103 

Musically Yours Kunti Moktan is a world renowned folk singer… 

Page113 

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Poland 

World of Words Olga Tokarczuk rules the world with her words and 

stories… Page 116 

Symphony Inspiration of Violin Listen to the rich graceful tones of 

violin strings played by Krysztof Jakowicz… Page 121 

Sri Lanka 

Winning the Hearts Musically Marians is a musical band from Sri 

Lanka… Page 125 

Culture Café 

SoCultures had a chit-chat over a cup of coffee with the people from 

around the world to discuss cultures, and the so much more that 

matters in the world… Page 129 

SoCultures Interview Series 

Interview with Mahatma Gandhi 

In this section, we will be interviewing the people who changed or will 

change the world for good or bad with their personalities and works no 

matter they are from the past, present or the future… Page 135 

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INDIA & FRANCE 

India & France 

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French Republic! République Française! A beautiful place known for 

buzzing art scenes, literary and cultural vibes set in Europe. Indeed France 

is fabulous. 

o 

But why this name, France? It’s got an interesting tale … There is a Latin 

word - Francia. The word France has origins from there, and the Latin word 

means land of the Franks or Frank land. And the ancient name of France is 

Gaul. Now who were Franks? Long long time ago there were a lots of 

barbarian tribes who wanted to take over the reign of Gaul (France). After 

the fall of Roman Empire the fights become fierce…And the people who 

emerged the winners were Franks, a Germanic tribe. 

France has always played a significant role in international affairs, with 

former colonies in every corner of the globe., and also as the geographic, 

economic, and linguistic bridge joining northern and southern Europe 

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A fairytale land 

If one is in search of the abundance of happiness…to see the abundance of 

God’s art in nature, rivers, greenery. France delights with its fairy-tale 

castles, soaring cathedrals, the panoramic rural heartland, picturesque 

vineyards and happy peace loving people preserving traditional businesses 

of organic agriculture farming or cheese making going about their daily life. 

Rich in diversity in vivid cultural, economic, intellectual life, from the 

boulevards of Paris to the fashionable seaside resorts of the Côte d'Azur 

(The French Riviera), France offers some of the most beautiful stunning 

views of the world. 

The boulevards of Paris 

From the bustling markets and glamorous corridors of fashion houses to 

slender tall beautiful models strutting around in designer’s clothes and busy 

iconic designers busy creating the fashion trends of the season, famous 

masterpieces of art at the Louvre Museum. Paris is not only famous for the 

iconic Eiffel Tower - it’s iconic structure and design which has made it a 

global cultural icon, but the city has so much to offer to all the creative 

people and cultural aficionados. Paris is also known as The City of Light 

(La Ville Lumière). It played an instrumental role during the Age of 

Enlightenment and was amongst a few first European countries to adopt gas 

street lighting. 

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Though list is long, these places are major tourist attraction- 

Eiffel Tower 

Louvre Museum 

Palace of Versailles 

Loire Valley 

Mont-Saint-Michel 

Provence 

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Dr. Bertrand de Hartingh, Counsellor for Cooperation & Cultural affairs, Director of the French Institute in India



Cultures do matter! 

And it’s magnificent when the countries join hands to create bigger and broader 

narratives together. “It’s different cultures that make the world go round at the end 

of the day.” Samantha Fox. 

SoCultures had the privilege to interview Dr. Bertrand de Hartingh, Counsellor for 

Cooperation & Cultural affairs, Director of the French Institute in India, and 

discussed in details the cultures, the collaborations, and opportunities for both the 

countries. It was absolutely fantastic to know and understand the different 

perspectives of different cultures in context of skills, creativity, knowledge, 

education and of course, cultural impacts. 

“Cultures do matter indeed. Nobody without his or her culture can contribute to a 

healthy planet. It’s not about only existing; it’s about living…living a life with 

creative meaningful scripts. The cultures are the magnificent pillars of the 

evolution of society, the important catalysts to a robust economy. 

France has always believed in its cultural creativity plus constant innovation to be 

in sync with the changing times. The French know very well that the cultures not 

only add savoir-faire to the image of a country but also add immense boost to the 

expansion of the economy of a country,” says Dr. Bertrand. 

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No wonder the late Prime Minister of India, a visionary and a powerful orator Shri 

Atal Bihari Vajpayee had said that empowering the individual means empowering 

the nation. And empowerment is best served through rapid economic growth with 

rapid social change. France is known for its cultural legacy as well as its innovative 

preservation of its gracious heritage and what’s really incredible is maintaining it 

in the contemporary context with great success. The French tourism attracted 

approximately 3.6% of the total GDP in 2017 and is expected to rise by 4.0% of 

total GDP in 2028. 

Of Course, France is also talked about for the incredible fashion trends, declared 

by its some of its world-famous illustrious fashion houses every fashion season, 

green splendid vineyards, palaces with grand architecture as well as for the cool 

café culture of Paris too, which sometimes act as the best place to solve all the 

world's problems. 

A very pleasant personality, Dr Bertrand is full of knowledge and keen to be a 

great friend with India. He is very serious on implementing the French government 

initiatives for maintaining the cordial relationship with India. He says with a sweet 

smile, “Yes, we are foreigners but friendly foreigners.” 

Dr. Bertrand with the H.H. Ambassador of France 

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AFTrivendum inauguration by Dr Bertrand de Hartingh 

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We discussed cultures --- 

Creating the Paths and cultures 

How cultures can be more useful to the society and economy of a country? 

“Culture is at the heart of any life related project or a society project. The role of 

the artists, musicians, and writers all creative people is very important. They are 

managers who manage the creative sides of human beings. They connect people 

and cultures beautifully. We are entering into a new era where we are constantly 

getting updated. No one likes to be stuck in one box and remain there forever. We 

change jobs, places, exchange information and are generally completely open 

minded. We are not that bothered about challenges, oppositions and obstacles as 

we chart out our paths and that’s the way we use our education, rights. In 

democracy, everyone has the right to access information and opportunities. 

And yes, if you don’t know how to access the information or don’t intend to utilize 

the existing opportunities, then you are doomed and deprived. All industries in 

France are about creative skills as well. We have hundreds of training centers, 

learning centers where people are trained to pursue the career they are good at and 

passionate about. For instance say, Comics! We have very high value for the 

cartoonists. They use designs, art and stories to express themselves .In India, there 

is tremendous talent, intelligent, incredible minds but



We hardly consider the creative talents of youngsters. India produces a very large 

chunk of engineering graduates but only two percent engineers get highly placed 

jobs.” 

Explore! Explore! Explore! 

How to create a balance between the past and the future? 

“Explore and recognize your skills, give them a chance and seek the opportunities. 

When we talk of the past it’s with lots of respect. The key is to not reject the past, 

but create it again, innovate and view in the contemporary context. The 

management wisdom of Mahabharata and Ramayana is unparallel.” 

Why spotlight on cultures is important? 

“In France, we constantly innovate and experiment with our past, our heritage and 

cultures. We have industries for books writing to comics to degree courses in video 

games, performing art industry, designing industry, music-visual art industry, book 

industry, designing. Everyone knows about the success of Marble comics. In 

France, only eighty to ninety thousands engineers are made and all of them get 

jobs.” 

The youngsters who wish to come to these institutes, training centers, or business 

administration’s degrees can contact at Campus France 

https://www.campusfrance.org/en and http://www.ifindia.in/ 

Bonjour India – 

How Bonjour India is strengthening the Indo-French friendship? 

“It celebrates Indo-French friendship. Bonjour India came back with a bang in 

2009 in India and by 2013 it grew into bigger and better version with its third 

edition in 2017-2018. Bonjour India is a four-month long programme and 

provides a Indo-French partnership platform for enduring partnerships with 

writers, artists, photographers, etc of both the countries and feature performances 

and shows. 

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An extraordinary exchange event between the two countries, it’s about coming 

together of both the countries to create, innovate and partner towards a progressive 

and sustainable future. The events were organized all over India in over thirty 

cities across twenty states and territories. It saw exuberant synergy of friendship 

with all the cultural and educational dialogues with performances, debates, 

seminars and exhibitions and other innovative initiatives.” 

Art in public spaces 

How can art and cultures become a more powerful impact-driven movement? 

“We are coordinating with the culture ministry of France to organize a seminar in 2019 about 

how to develop together policy, strategy, association to make use of public spaces to display art. 

For many in India feel that going to the art exhibitions, museums is not for them It’s not their 

taste. That’s why we organize Bonjour 

India exhibitions in outside spaces too. 

Delhi scene is changing and in other cities 

as well. People are appreciating arts and 

cultures. And public display of arts will 

bring people together. 

We are not the best but we work 

innovatively. Definitely we are entering 

into a new era.. The initiative will ensure 

that people are not deprived of education, 

culture.” 

Heritage 

Indo French Heritage 

“France is one of the most sought after 

countries in tourism…people find its 

cultural ambience and stories intriguing and 

heritage fascinating. And we have several 

ways to preserve our legacy. Like there is 

lottery based crowd funding, 

government, corporate initiatives to 

revive heritage structures. But India, 

in comparison is not making those 

much needed big efforts. Indo- 

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French heritage initiative is reviving 


Chandan Nagar in West Bengal, through crowd funding, we together develop 

solutions, once developed, it can be transformed into a beautiful property and it can 

transform your lives as tourists will throng the place to admire, to visit the bygone 

eras., to stay in the heritage properties. 

We wish to replicate the same model in other parts of India also. We are involving 

students who we advise to watch, listen, learn and say, “Oh! It’s a simple 

model…we can implement everywhere.” Dr Bertrand is very optimistic about 

several solutions to save our heritage. 

Some steps taken in this direction - 

o A two-layer contest was conducted for mobilizing students (8-12 and 13-16 

year-olds) from eighty schools, raising the awareness of the young public in 

India. 

o A collaborative project between Indian and French schools of architecture, 

involving Chandan Nagar inhabitants, where students work on a case-study 

to restore one of the city’s heritage buildings, the Registry Building; 

o A crowd-funding campaign which hopes to trigger many more similar 

initiatives and lead to the complete restoration of Chandan Nagar, making it 

a template to be replicated elsewhere in India 

http://www.ifindia.in/know-your-indo-french-heritage 

Textile Revivals: 

As textiles are rich with traditions, history and heritage… 

“Lots of traditional skills are vanishing and sadly, some are close to become 

extinct. The textile always exists with new opportunities with patterns, 

trends and techniques; we are also promoting Meghalaya fibre based new 

fabric called Ramie. The hand-crafted Ramie (fiber crop used for fabric 

production) is crated with Darjeeling rice paper, along with Eri silk yarn 

from Jharkhand. Ramie was grown for the first time in Meghalaya last year. 

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To celebrate the introduction of Ramie in India, the French government, 

under the aegis of Bonjour India, collaborated with the government of 

Meghalaya and Hemant Sagar of the Indo-French fashion house “Lecoanet 

Hemant” to realize this project with fashion designers. 

We have brilliant designers, digital technologies, social media and 

everything leads to better transformation, changes .Many textile skills are 

perishing because children are no more interested in them. There should be a 

balance between past and future. Those who cannot go to big fashion 

institutes in India are welcome to study in France.” 

Culture is a happy life! 

We have to connect with the world not only with the internet but also in skills, 

technologies etc. And we need to give people access to the information. 

ACCSESS! AWARENESS! ASSESS! The Mantra for the global citizen… 

Dr Bertrand’s message to the youth - “Today’s world is open and connected, but 

don’t depend on others. Do what you like to do…Take your own path.” 

And SoCultures also believe in his words - RIGHT INFO! RIGHT CONTENT! 

RIGHT BRIDGE! 

Some of the important links to know more about French Government’s 

initiatives…France aims to up the number of students in French institutions from 

4,000 to 10,000 by the year 2020. More and more courses are taught in English and 

tuition is free for students studying in the French medium in state universities. Also 

Campus France offices in various Indian cities can help you through the entire 

procedure, from helping you find universities all the way to applications and 

advice with accommodation in France. 

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Campus France http://www.inde.campusfrance.org/en/ 

CampusFrance is the product of the merger of AgenceEduFrance and two 

other key vehicles for university and scientific mobility, CROUS and EGIDE 

The creation of CampusFrance will enhance the international visibility of 

French educational institutions, improve France's ability to attract the best 

foreign students by guaranteeing them a successful academic itinerary and 

strengthen its tools for organizing university and research partnerships. 

Campus France Delhi 

Alliance Française de Delhi - 72, KK Birla Marg, Lodi Estate, New Delh110003 

Email: newdelhi@india-campusfrance.org 011 - 43048128 

They also have offices in Ahmedabad, Bangalore, Chandigarh, Chennai, 

Hyderabad, Indore, Mumbai, and Pune. 

The French Institute / IFI (Institutfrançais India) 

http://www.ifindia.in/ 

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The French Institute / IFI (INSTITUT FRANCAIS INDIA) is a section of the 

Embassy of France responsible for connecting and implementing Indo- 

French human exchanges. .IFI performs numerous functions: from 

promoting academic and scientific exchange between higher institutes of 

learning and research to enabling student mobility, and promoting the 

French language. It also foster links between artists, scientists, NGOs, 

professors, enterprises, film professionals, publishers and more. We support 

partnerships in research and innovation, capacity-building and interactions 

with civil society, vocational studies, as well as artistic and cultural 

partnerships in performance, books, film, fashion, design and more. We 

support and organize forums and debates that bring together innovators and 

thinkers from both countries 

Doctor APJ Abdul Kalam Road, Aurangzeb Road, New Delhi, Delhi 110011 

Contact: 011 3041 0000 

The Franco Indian Education Trust 

It will be funded by the Indian industry and French companies in India to 

offer educational scholarships and merit-based financial support to Indian 

students.


https://www.bonjour-india.in/events/know-your-indo-french-heritage/ 

The STEAM school program will bring hundred participants from India 

and France. The projects will be designed and viable projects will receive 

incubation support. 

https://steam.makersasylum.com/school 

. 

AFD https://www.afd.fr 

AFD is been active in India since 2008 and working on developing 

actions for sustainable development and the fight against climate change. 

Promote sustainable and integrated urban development, encourage energy 

efficiency and renewable energy development, conserve the country’s 

biodiversity and natural resources. AFD’s financing is also a vehicle for 

sharing France’s expertise and technical, innovative solutions. AFD 

benefits from a close partnership with the European Union for this 

purpose in the context of fund delegations 

There is so much more to our friendships and SoCultures wishes all the 

best to the collaborative solutions for growth and cultural bonding. 

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Some glimpses of France in India……. 

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These pictures are taken from the website of French Embassy 

H.H. Mr Alexandre Ziegler, 

Ambassador of France to India 

Yoga Day at the French Embassy 

21 st June, 2018, New Delhi 

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Visit of Ms. Madhuri , Physics Teacher from Mahadevi Birla 

World Academy, Kolkata, India to France 

Roland Garros Final at the French Embassy 

New Delhi 

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French school in India: Ambassador Ziegler visits Lycée Français International de 

Delhi (French International School in Delhi 

Book Launch: 'The Honey Hunter' by author Karthika 

Naïr and illustrator Joëlle Jolivet 

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Indian film producers scout locations in 

scenic Occitanie 

Film actress Kalki Koechlin conferred “Knight of 

the Order of Arts and Letters” 

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FIFA France vs Uruguay FIFA World Cup First Quarterfinal match livescreening 

at the French Embassy New Delhi, 6 July 2018 

French Ambassador meets Young Leaders from Bangalore. They 

have been selected by the French Ministry of Foreign Affairs under 

the “Young Leaders’ program” 

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Ambassador Ziegler pays a courtesy call to Karnataka’s new Chief Minister Shri H.D. 

Kumaraswamy.and they discussed the strong French presence in the state where more 

than 150 French companies are already established & the future collaborations 

French Ambassador today met Dr K Sivan, Chairman of the 

ISRO - Indian Space Research Organisation in Bengaluru 

These pictures are taken from the website of French Embassy 

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THE bARoQUE 

SToRY 

Versailles_Chapel : By Diliff - Own work, CC BY 2.5, https://commons.wikimedia.org/w/index.php?curid=999715 

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THE BAROQUE STORY 

France & Baroque Architecture 

Versilles palace : By Marc Vassal - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=93888 

France is known to appreciate and preserve its historical heritage of 

castles, cathedrals, abbeys and more but is also a heaven for contemporary 

experimental, conceptual projects with objective to explore original 

conventional school of thought and develop ingenious, cutting-edge design 

tools and methodologies in architecture. 

Architects have a boundless imagination when it comes to building sites 

that add value to their regions personalities which also showcase the 

history, heritage, rural elements, and its communities. 

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These sensibilities come alive dominantly to create masterpieces like 

Versailles Palace, other magnificent French palaces, Church of Saint-Étiennedu-Mont, 

Château de Maisons in Maisons-Laffitte etc developed with Baroque 

architecture. 

The deft, skilled and artistic use of different materials, The ostentatious 

interiors, artistic elaborated details everywhere, and intricate gardens, ornate 

and elaborated expressions, combining different arts to create stunning effects 

and pictures of architectural marvels etc symbolize when we think of French 

Baroque Architecture. 

Baroque Story: 

In France, the Baroque period is seen between the seventeenth and eighteenth 

centuries, mainly during the reigns of Louis XIII, Louis XIV and Louis XV. The 

Baroque sometimes called French classicism was a time in history that came after 

the Renaissance, originated around the seventeenth century from Italy. 

The word baroque came from the Portuguese word Barroco, used to describe pearls 

not yet entirely formed and those of irregular shapes not so perfect. It was more a 

negative term mostly used by those who found it ostentatious and excess. Now, 

baroque has quite a vast canvass. 

The French Baroque spelled the power and majesty of the Kings of France. During 

the expansion from Italy to Europe, it kept combining classical elements, 

especially, colossal orders of columns, and avoiding the exuberant decoration that 

appeared on facades and interiors in Spain, Germany and Central Europe It was 

used less frequently on churches, and more often in the design of royal palaces and 

country residences also in the architecture of the house with the formal gardens 

around it. 

Baroque architecture is 

‘Wow’ Architecture of magnificence, power and opulence and in vogue 

even after over three hundred years. 

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Symmetry rules! 

With a general layout of three wings, in which more hierarchy was given to 

the one in the middle and a secondary role to the ones on each side. 

 

Classical order in the composition of the exteriors is prevalent and 

dominant. The rhythmical and abundant use of columns also as a mode of 

decoration is there. 

Curved lines in construction create synergies of uniform flow, dynamism 

and interesting perspectives. 

 

Abundance of art pieces, highly ornamental architectural elements like 

moldings in walls and ceilings, wood carvings, brass applications and 

mirrors used in the interiors. 

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Lourve 

La colonnade du Louvre à Paris By Nitot - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=193768 

The Luxembourg Palace : By Rafesmar - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=43115133 

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Architects and their masterpieces 

The most important showcase of the French Baroque was the Palace of 

Versailles, though with the evolving times there were contemporary designs 

embodying creative spirit and beliefs. 

o Salomon de Brosse (1571-1626) was the one of the first French architects to 

adopt the style which started new narratives in designs for royal residences, 

with pavilions on the corners, lateral wings, and a grand central entrance 

surmounted by a cupola. It’s more dominant in the construction of the Palais 

du Luxembourg he built for the mother of Louis XIII, Marie de 

Medici between 1615 and 1624. 

o François Mansart, a progressive visionary who stressed upon 

perfectionism and introduced the full Baroque to France continuity between 

the French Renaissance style and the new style. He used the sloping 

Mansard roof so effectively that it took his name especially in his 

design for the Château de Maisons in Maisons-Laffitte, (1630–51), 

o Louis Le Vau was another central figure. 

o Exemplified by the Church of Saint-Étienne-du-Mont by Claude Guérin 

(1606–21) , the architecture is visible in the Prix de Rome, Saint- 

Sulpice and Saint-Eustache . 

o The cupola or dome over the central nave, originally from the Italian 

Baroque was major innovation of French Baroque religious architecture. 

o The residential building style known as the Hôtel Particulier was best 

described as less beautiful than palaces and more beautiful than simple 

residences. 

” 

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Versailles_Palace interiors : By Eric Pouhier [CC BY-SA 2.5 (https://creativecommons.org/licenses/by-sa/2.5)], from Wikimedia 

Commons 

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INDIA & 

FRANCE 

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Artists from Bonjour India, in collaboration with a not for profit organization, have brought 

cheer to the otherwise drab place, ISBT, Chandigarh. https://www.bonjour-india.in 

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Choreographer Eric Languet feels like he has experienced the full “weight of joy” when he 

sits down to answer questions about his new contemporary dance production. It’s been a full 

day of grueling rehearsals for “Weight Of Joy”, , which had a premier in Chennai as part of 

Bonjour India 2017-18, 18, a four-month long celebration of Indo-French partnership. 

https://www.bonjour-india.in 

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The Future Tour consisted in a series of thematic 

rendezvous between scientists, academics, companies and 

students from India and France. 

https://www.bonjour-india.in 

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The STEAM Fabrikarium, a hackathon was held at Andheri, Mumbai aimed 

at enhancing the lives of persons with disability. The event was the 

collaboration with My Human Kit from France, and under the umbrella of 

Bonjour India 2017–2018. https://www.bonjour-india.in 

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The magnificent show of the Transe Express: Celestial Carillon at People Plaza was a feast to the 

eyes. The event was organized as part of Bonjour India festival 2017-18, by Alliance Francaise 

Hyderabad and Krishnakriti Foundation along with the support of Telangana Government. It was 

inaugurated by Tourism Minister A. Chandu Lal, Tourism Secretary B. Venkatesham, along with 

Bonjour India. https://www.bonjour-india.in 

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Indo-French business relationships 

How IFCCI is strengthening ning the business relations between the two countries India and 

France. 

Ms. Payal S Kanwar, Secretary General, Indo-French Chamber of Commerce and Industry 

(IFCCI, is overlooking all operations of India's most active bilateral chamber of commerce. 

The Indo-French Chamber of Commerce and Industry is a not for profit bilateral business 

Chamber set up in 1077, which fosters and promotes mutually beneficial relations between India 

and France through channels of trade and industry 

It offers wide range of services from corporate events to publications, advisory services for 

French companies, employment services and advocacy for engaging with the Governments of 

France and India. 

SoCultures interviewed Ms Payal S Kanwar, Secretary General, IFCCI and asked the questions 

about the India France business relations, cultural and economic ties, new opportunities between 

the two countries and the activities of the bilateral Chamber since its establishment in 1977. 

What are the main endeavours and objectives of the IFCCI in India? Can you please let 

us know more about the organization? 

IFCCI was created in 

1977 with the objective to 

strengthen Indo-French 

business relationships and 

is one of the leading 

bilateral chambers in 

India. Today, the 

organization has four 

offices operating out of 

New Delhi, Mumbai, 

Chennai and Bengaluru as 

well as 

two 

representations in Pune 

and 

Chandigarh. 

Together, IFCCI boasts of more than six hundred active member companies in India and 

France. 

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India&France 

The chamber is also a member of CCI France International, the network of the French 

Chambers of Commerce and Industry Abroad, which comprises of one hundred and 

twenty French Chambers & companies across the world. It is the largest private network 

of French companies in the world. Taking advantage of this large network, we reach out 

to and connect with companies to promote and facilitate collaborations in India. 

We offer various services to our members including networking events, business support, 

advocacy, employment services.Recently, in March 2018, IFCCI played a role in the state 

visit of the President of France – H.E. Mr. Emmanuel Macron to India where we co- 

organized the prestigious bilateral economic event, ‘The Indo-French Economic 

Partnership Signing Ceremony’, along with the French Embassy in India. The event 

welcomed more than two hundred and fifty delegates wherein major agreements worth 

$16 billion were signed between French and Indian companies. 

How can we develop better economic and commercial relations between India and 

France? 

Historically, India and France 

share very strong relations, 

since the signing of the 

strategic partnership in 1998. 

And have been working 

together in 

areas such as 

defense, aerospace, security, 

climate change and energy. The 

alliance between the two 

countries is built on trust and 

respect. Trade relations have 

progressed over the years, with 

more than one thousands active subsidiaries of French companies across twenty Indian 

cities, and these numbers are only set to grow in the coming times. 

However, it is my opinion that bilateral trade between the two countries has immense 

scope for further growth, in certain key sectors such as Smart cities. At IFCCI, we offer 

such advocacy services, which help companies, tap into these core sectors. 

How can people from Tier II and Ties III towns of India have access to the conferences 

and workshops? 

Since 2017, IFCCI has considerably grown its team to meet its business ambitions and 

has started expanding into new areas with representation in Chandigarh and Pune. Based 

on opportunities, we will further expand into Tier II and Tier III cities. 

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Moreover, we are also moving into the digital space to ease access for our members 

across India and France. 


What are the publications which can help people to understand better the IFCCI’s 

initiatives, policies and opportunities? 

IFCCI publishes a wide range of communication material including the Activity report, 

Members’ Directory, monthly newsletters “France-Inde Express”, Quarterly magazine 

“La Lettre” etc. Most of these publications are available on our website in digital version. 

As India is fast growing economy, how can we bring in more investments and business 

proposals for India? 

There are a number of initiatives that have been taken in order to bring in more 

investments and business proposals for India. We have recently started organizing road 

shows in France, which highlights the business landscape of India. Moreover, when our 

colleagues travel to France, they organize various meetings with the potential French 

investors to talk the local business climate and also about “Ease of doing Business” in 

India. We are also initiating digital education for French companies. In the coming few 

days, IFCCI will be co-organizing organizing an event at the Indian Embassy in France on “Brand 

Protection & Trademark”. 

Recently IFCCI turned forty. Any new initiatives or amendments in the services, schemes 

of the organization since it started. 

IFCCI has grown rapidly over the 

last eight years and we have 

multiplied our team by four in areas 

of business services, employment 

services, communications etc. We 

were building our services between 

the years 2010 to 2017 and now, we 

are strengthening our foundation with 

the recent launch of sixteen-sector 

committees. The Sector Committees 

aim to create dialogue between 

companies belonging to the same sector and increase business prospects. 

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Can we associate more with women-centric or rural development projects which can help 

to the people living in underprivileged status? 

With the recent launch of our CSR committee, many French companies are committed to 

take action towards sustainability and social development. IFCCI works through its CSR 

committee for all social activities. 

Any schemes, initiatives to support Indian startup scenes as “Make in India”, “Ease of 

Business” etc initiatives are creating huge number of entrepreneurs across India. 

The Indian government’s flagship initiatives such as Make in India, Digital India, Skill 

India, etc., have been whole-heartedly adopted by French companies. Alstom is working 

on several metro projects including projects in Chennai, Kochi and Lucknow. Renault is 

one of the leading auto manufacturers in India and there are dozens of other smaller 

French companies that are successfully manufacturing in India. Apart from these, about 

twenty five researches and development (R&D) centers have been set up by French 

companies and are currently operational in India. With regards to the Skill India 

programme, Air Liquide, Danone, L’Oréal, Michelin, Renault, Safran, Schneider 

Electric, etc., are already training thousands of Indians and providing technical skills that 

are required by Indian industries. 

India is an attractive destination for French entrepreneurs and many of them have forayed 

into the market to set up their business. 

In addition, within our Start-up committee we will soon be starting a mentorship program 

for such entrepreneurs. 

Any messages for the young generation in India who wish to make it big? 

Basically, keep going and preserving and never giving up. There are no boundaries in the 

world today. 

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sun! sky! Golden leaves! 

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The picturesque France has dreamy sky too. 

The light blue clear sky with white fluffy clouds, golden leaves and occasional 

brushes of strong-cold mistral (a strong, cold north-westerly wind that blows 

through the Rhône valley and southern France ), one looks around in awe of such 

unparallel picturesque dreamy view and simply falls in love with France. 

France enjoy four distinct seasons. It’s generally temperate but can be divided into 

four climatic areas. The oceanic climate of western France brings average rainfall, 

Central and Eastern France’s continental climate harbours cold winters and hot 

summers. 

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South Eastern France welcomes hot dry summers as it falls under the 

Mediterranean climate with rainfall from October to April and ample sunshine rest 

of the year. The heavy rainfall and three to six months snow make mountains of 

France more gorgeous. Usually areas above 600-800 meters altitude have mountain 

climate. 

The early morning mist is generally surrounded by the miles of countryside and 

vineyards. And when its summers, it’s warm though the heat gets respite with 

occasional thunderstorms. 

The winters arrive…and the air starts getting cooler with those chilly tinges. But 

the cold waves are generally mild and damp. The winters touch six degrees at 

times and summers temperatures will be like 25 degrees to 26 degrees. 

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The time of golden season when golden leaves start falling from the trees and 

acorns crunching under the feet, it’s evident that it’s spring to autumn time. 

When you are travelling through dreamy visions of countryside…you wish to go 

slow, feel the weather explore the views and absorb all its beauty. 

Well, cycling through the varied landscapes, exploring the pleasant chateaux and 

vineyards driving slowly in a car is not a bad idea. Or if you really wish to touch 

the bright blue sky, take the balloon ride.. Take the route of your choice and enjoy 

the wines and winds.... 

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Ideat_IB FOG_5253.jpg© Iwan Baan / Fondation Louis Vuitton 

IB.jpg© Iwan Baan / Fondation Louis Vuitton 

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CULTURE & CAUSE 

The Foundation Louis Vuitton is a new benchmark by the LVMH group to 

epitomize the support for art, culture and heritage. 

Bernard Arnault commissioned American architect Frank Gehry to design the 

Foundation Louis Vuitton and the results are beyond expectations. 

Reads the quote on the website of foundation, “We wanted to present Paris with an 

extraordinary space for art and culture, and demonstrate daring innovations and 

emotions by entrusting Frank Gehry, with the construction of an iconic building for 

the 21st century. Frank Gehry is Canadian-born American 

Photo grotto (2).jpg© Iwan Baan / Fondation Louis Vuitton 

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architect, residing in Los Angeles. Bernard Arnault, a French business magnate, an 

investor, and art collector and the Chairman and CEO of LVMH, the world's 

largest luxury-goods company has marked a new phase in the philanthropic 

efforts of the LVMH group and its houses with the Foundation Louis Vuitton. 

This gesture epitomizes the support for art, culture and heritage they have been 

providing for nearly twenty-five years. 

It symbolizes culture and purpose perfectly. The extraordinary architecture, 

fantastic location and clever use of aesthetic designs and materials all contribute to 

what makes famous Foundation building such an influence on creativity. 

It rises up at the edge of the Jardin d'Acclimatationin the Bois de Boulogne. It’s 

magnificent to see where its curves and lines play with impeccable transparency. 

The building itself is the architectural marvel infused with creative expressions and 

art-inspired designs. 

The Foundation Louis Vuitton marks a new phase and a new step in the 

philanthropic efforts of the LVMH group with its renewed ambition to establish 

strong roots in western Paris and to develop as an institution of reference over 

time. 

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Frank Gehry Bernard Arnault François Hollande ©2014 Rindoff Charriau.jpg



Rooted in the heart of Greater Paris, in the Bois de Boulogne, where Paris meets 

Neuilly-sur-Seine this private cultural initiative, was born of a shared passion 

aspired to become part of the Île-de-France literally means "Island of France" 

cultural landscape and rekindle cultural conversations. 

Among several objectives of the foundation, some prominent ones are to promote 

openness and dialogue with artists, intellectuals and the public. 

Introduce the multi-dimensional cultural experience to the visitors that informs, 

exhibits and showcases the works of the 20th and 21st centuries in an exceptional 

space. 

Not only exhibiting artists’ avant garde works, but also presenting them in an 

ingenious, vibrant architecture designed by Frank Gehry helping the artists and 

visitors to foster creative dialogues. 

_FaçadeNord_nuit_FOG 4674.jpg© Iwan Baan / Fondation Louis Vuitton 

The Foundation’s artistic programmes: The foundation Louis Vuitton presents 

a year-long international programme of events embracing the history and diversity 

of linguistic and artistic creation of the 20 th and 21 st centuries. 

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From the collection - themed and monographic exhibitions and multi-disciplinary 

events will be at the forefront of the foundation’s offerings. 

The auditorium: 

Located in the hearts of the foundation Louis Vuitton, the auditorium is the space 

dedicated to meetings between artists from all discipline involved in contemporary 

creation. Conceived as a space of emulation, transmission, and musical creation, 

the auditorium invites musicians and creative artists to be featured in a multifarious 

season reflecting the diversity and vitality of the musical and art world of today. 

We are sharing the speech of Dr Bernard Arnault, which explains well why the 

Foundation Louis Vuitton is a dream comes true for artists, cultural fraternity, 

visitors and everyone who love artistic and cultural inspirations. 

A Dream Come True by Bernard Arnault. 

The Foundation Louis Vuitton opens an exciting new cultural chapter for Paris. It 

brings the city a new space devoted to art, especially contemporary art! And, above 

all, it’s a place for meaningful exchanges between artists and visitors from Paris, 

from France, and from the entire world. By encouraging spontaneous dialogue, the 

new Foundation seeks to inspire both emotion and contemplation. 

This is a distinctive cultural initiative because the Foundation is private. It has been 

made possible thanks to the corporate patronage of LVMH and the Group’s 

companies, notably Louis Vuitton, reflecting the values shared by all the people of 

LVMH and its shareholders. 

The Foundation transcends the ephemeral present by creating optimistic 

momentum and embodying a passion for artistic freedom. It is very much a dream 

come true. 

Indeed, the houses of the LVMH Group — Louis Vuitton in particular, have 

always thrived thanks to the excellence of their creations, and have thus long 

contributed to an art de vivre steeped in the humanist tradition. 

Their success is deeply rooted in our artistic and cultural heritage. For many years, 

I have sought to share this success with artists, creative talents, thinkers, and the 

general public, especially young people. Since 1991, when Jean-Paul Claverie 

joined us, LVMH has become one of France’s leading patrons of the arts, 

providing extensive support for cultural heritage programs and youth outreach 

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initiatives, as well as humanitarian actions. We very early began exploring the idea 

of a foundation, an institution that would tangibly express our commitment to art 

and culture. We have never wavered from this course and now, in the autumn of 

2014, we have sailed to our destination, making this dream a reality. 

Following fruitful collaborations in the 1980s with artists such as Sol Le Witt, 

César and Olivier Debré, Louis Vuitton initiated a stimulating dialogue between 

the visual arts and the brand’s own creativity. Bob Wilson, Olafur Eliasson, and 

Ugo Rondinone decorated Christmas display windows, while Marc Jacobs asked 

Stephen Sprouse, Takashi Murakami, Richard Prince, and Yayoi Kusama to work 

directly on creations for Louis Vuitton. The result was a fresh and vibrant new 

vision of Louis Vuitton. 

LVMH’s many years of corporate patronage and Louis Vuitton’s collaborations 

with artists resonate powerfully with my personal passion for artistic creation. This 

passion is what fueled my decision to build the Foundation Louis Vuitton, bringing 

Paris a place that not only pays tribute to artists, but at the same time inspires them 

in a virtuous circle of creativity. 

Frank Gehry is one of the greatest architects of our times, and I knew he would 

meet the challenge of designing an amazing monument of 21st century 

architecture. 

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Photo officielleCPjuin_clairiere_IB FOG 2917.jpg© Iwan Baan / Fondation Louis Vuitton


He proved a true visionary, embracing the values of excellence and unyielding 

professionalism, which have always defined Louis Vuitton. His building is a 

veritable masterpiece and is itself the subject of the exhibition on the ground floor 

of the Foundation, designed especially for the opening by Frédéric Migayrouto 

offer insights into this remarkable work. 

This exhibit inspires an enriching dialogue with the retrospective of Frank Gehry’s 

work currently taking place, with our encouragement, at the Centre Pompidou in 

Paris. Frank Gehry’s building is in fact the first artistic statement by the 

Foundation, initiating an approach to artistic creativity that debuts with the public 

opening and will progressively affirm its vocation. 

The Foundation will devote itself above all to evolving trends in art and to 

contemporary creation. At the same time, it will propose a sense of historical 

perspective, notably vis-à-vis20th century modern art. This will allow visitors to 

become more familiar with and approach newer creations. Indeed, looking at the 

past may be the best way to become more receptive to the most unexpected ideas. 

The Foundation Louis Vuitton invites us to see works and creations that have been 

collected or commissioned for their relevance to specific preferences and clearly 

expressed approaches. 

Throughout autumn 2014 and in subsequent months, the Foundation will propose a 

diverse array of activities: 

— The permanent collection, comprising works belonging to the Foundation or 

from my personal collection, will be displayed to emphasize the main identifying 

lines in a continuum from modern art to contemporary creativity. The collection 

will make a distinctive impression on visitors centered on a fundamental criterion, 

namely the ability to convey distinct viewpoints, whether transient or enduring, 

through individual works of art. 

— Temporary exhibitions will be organized in conjunction with other public and 

private institutions, as well as private collections, with direct participation by the 

artists themselves. 

— The Foundation will also welcome music, beginning with an inaugural 

performance by pianist Lang Lang and continuing with pioneering electronic band 

Kraftwerk in the Auditorium, a true jewel-box where canvases commissioned from 

Ellsworth Kelly are hung. Tarek Atoui and Dominique Gonzalez-Foerster have 

been invited as well for performances in other spaces in the building. The modular 

design of Auditorium makes this an ideal venue for novel experiences and artistic 

encounters. The Foundation will of course welcome young audiences, as LVMH 

has done for years through our educational programs. 

For the opening exhibition, the Foundation Louis Vuitton invites visitors on a 

“voyage of creativity” through a discovery of the architecture and emblematic 

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works from the permanent collection, including creations by Frank Gehry to 

Gerhard Richter via Thomas Schütte, Pierre Huyghe, Christian Boltanski, 

Ellsworth Kelly, OlafurEliasson, Sarah Morris, AdriánVillar Rojas, Bertrand 

Lavier, Taryn Simon, and many others. Each of them has contributed 

to the dynamics of our approach. I could never fully express our gratitude for their 

help in realizing the artistic endeavor led by Suzanne Pagé, with her widelyrecognized 

experience and inventiveness, supported by the engagement of her 

entire team. 

I would like to thank each of our visitors for the personal spirit of discovery that 

has drawn them here. My most sincere hope is that we are able to share the 

enthusiasm that has motivated all those who helped make this extraordinary project 

a reality. 

I am reminded of something Picasso once said that might well have served as our 

inspiration throughout this project: “Art wipes the soul clean of the dust of 

everyday life. A cleansed soul restores enthusiasm, and enthusiasm is what we and 

future generations need most.” 

Bernard Arnault 

President of the Foundation Louis Vuitton 

Speech of Mr. Bernard Arnault is taken from https://www.fondationlouisvuitton.fr 

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WINE TALES 

Stories from vineyards of France 

Let’s push open the doors of some 

exquisite wine château in France. 

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All roads lead to the vineyards… 

Chateau Roubine By Michal Osmenda from Brussels, Belgium - 2008 Chateau Roubine Inspire Cru Classé, CC BY 2.0, 

https://commons.wikimedia.org/w/index.php?curid=26358335 

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Apart from its dreamy and psychedelic 

landscape, France is also known for 

producing the finest and exotic wines in 

the world crafted with unbridled passion 

in privileged climates and variety of soils. 

Developed with the exceptional grape 

verities with rich aromas from the drier, 

lighter to the most opulent and full 

bodied, these wines are the French pride 

that is intimately linked to the 

local terroir and traditions. 

The northern vineyards probably produce 

fine verities of white wines and the 

Chateau de Pitray : By Anonymous circa 1900-1910 - Own work 

(Private post-card collection), Public Domain, 


red wines mostly are from the Burgundy southward. Did you know that red 

Bordeaux wines are generally blends of Merlot and Cabernet? Southern France 

also produces many red blends, primarily in the Languedoc region, where blends 

of grapes like Syrah, Grenache, and Mourvèdre are common 

Chateu pepe clement : By Kassander der Minoer, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=5220502 

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Leaves red baordeaux By davitydave - Flickr: IMG_0584.JPG, CC BY 2.0, https://commons.wikimedia.org/w/index.php?curid=19366171 

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This culturally rich mecca of exotic wines is enriched with natural tapestry of 

greenery, countryside, lakes, and splendid chateaux, pretty pebbled roads to 

romantic old-fashioned café cultures. And they seem to whisper hundreds and 

thousands years old stories of diversity, contrast, flavours and textures. 

Let’s push open the doors of some exquisite wine château in France. They are 

gorgeous from Bordeaux Jura, Bourgogne, and Alsace to Languedoc. Here one can 

enjoy simple pleasures of life in most eccentric styles. Taste a Sauternes wine 

while perched in a 200-year-old cedar tree, now that’s the beauty of life. 

The winegrowers open up their vineyards eclectic art-student haunts to the 

exquisite gourmet eateries for wine tastings, wine courses and numerous cultural 

and gourmet discoveries, and also offer workshops etc. 

Château Pape Clément 

This vineyard has some interesting history. One of the oldest vineyards of 

Bordeaux, it got its name from Pope Clement V. It was one of the firsts in the 

France to plant vines in row. It offers some of the most relished tastes in wine – 

Cabernet Sauvignon to Merlot. So, when you look at a French wine label, check 

the labels to determine which grapes are in the bottle. A foodie from heart will find 

ways to enjoy grape-based products by combining them with local culinary 

delicacies. 

Address: Château pape Clement, 216 Avenue, Dr Nancel Penard, 33600, Pessac, 

France 

Château Roubine 

Now Roubine is stream in English. And the Château and gardens are influenced by 

the Roubine. Chateau Roubine is in Provance…a place known for high spirited 

but simple cuisine and home to almost fourteen hundred years old wine estates. 

Provance is luminous, welcoming as well as artistic also. Apart from its wine 

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routes, one can explore Sainte-Victoire Mountain (which was painted by the 

famous French painter, Cézanne), and the Roman amphitheatre of Fréjus, seaside 

to mountains and scenic villages perched up high. Summers are so romantic with 

terrific choices of exotic wines. Hold a glass of Rosé champagne or a Coteaux 

Champenois wine enjoy the easy breeze of mild climate of Provence. Listen to the 

rustling whispers coming through the green pine trees from the mineral-rich soil of 

this ancestral vineyard and crystal clear waters of stream….The Château and 

vineyard are built between the sea and the Verdon river. 

Address: Roubine, 4216 Route de Draguignan, 83510 Lorgues, France. 

Cahteau Clement 

https://www.lindasmithdavis.com 

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Chateu de Pitray : By William Ellison - Own work, CC BY-SA 3.0, 


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Château de Pitray 

Château de Pitray is located some one hour away from Bordeaux and this 

beautiful place finds its origins in 15 th century and is located in the pristinely 

beautiful wine area of Saint Emillion. The name Pitray is “pic rey” or pic du Roy 

which means a royal house. The family of the countess of Segur and the Earl of 

Pitray were the owners in 1624. 

Spread in over 74 acres of vines, it produces 2, 40,000 bottles of wine per year 

mostly created with the grape varieties of Merlot and Cabernet. 

Address: Château de Pitray, 33350 Gardegan-et-Tourtirac, France 

Château Lafite Rothschild 

Its spread over hundred hectares of vines in the Medoc region, in the pretty little 

village of Pauillac. Château Lafite Rothschild is indeed one of the most renowned 

properties in the Medoc. It’s found at the northern tip of the Pauillac appellation. 

Its proud owners are Baron Eric de Rothschild and Lafite Rothschild. The wines 

produced are of exquisite qualities with most prominent varieties are of Cabernet 

Sauvignon and Merlot. The admirable consistency and quality have also been 

responsible for some truly brilliant wines often vying for the title of “Wine of the 

Vintage”, and undoubtedly it’s not an exaggeration. 

Address: Château Lafite Rothschild, 33250 Pauillac, France 

Latife Rothschild : By David Perez - Own work, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=31160702 

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Ltife Rothschild label : 

By Michael Case - Own work, PubliDomaihttps://commons.wikimedia.org/w/index.php?curid=881051 

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Culture Curators 

India 

Amish Tripathi 

AMISH TRIPATHI 

Whose writings are a blend of myths and history and read like a 

thriller. 

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India 

Amish Tripathi 

He is said to be India’s Tolkien and Asia’s Paulo Cohelo, his words celebrate the 

life. They have kind of returned the faith in what you already know but do not 

believe in it or not sure of if you believe in it…. 

We are talking about the celebrated writer Amish Tripathi, whose writings are a 

blend of myths and history and read like a thriller. No wonder they have churned 

out million in profits having sold over close to four million copies in the print 

worldwide. After all who wouldn’t like a perfect mix of religion, spirituality, 

history and thriller? 

What’s really so great about his work that its creating very contemporary and 

relevant bestselling works of fiction derived from the centuries-old mythological 

tales . 

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And this former banker is showered with many laurels and praises and is talked 

about extensively by all - from the visionaries, celebrities and literary figures, 

renowned people from the cultural fields…to any normal college going book 

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lover. His books made film director Shekher Kapur called him, “India’s first 

literary pop star” and the spiritual guru and speaker Deepak Chopra hails Amish’s 

books as “archetypal and stirring.” 

His words also appeal to all the book lovers as it has tools to reflect on various 

aspects of life…religious, spiritual, profound philosophies…in a brilliant crackling 

story telling. The books are giving a greater understanding and appreciation of life. 

Not only it’s the Indians but they are very well received by the world over. His 

books have been translated into nineteen Indian and International languages. 

His six books “The Immortals of Meluha” (2010), “The Secret of the Nagas” 

(2011), and “The Oath of the Vayuputras” (2013) all parts of the “Shiva Trilogy”, 

and “Ram- Scion of Ikshvaku”, “Sita- Warrior of Mithila” (parts of the Ram 

Chandra series) and “Immortal India- Young Country, Timeless Civilization” (first 

non-fiction book published in 2017)…They all are striking the chord with the 

readers and breaking many records in sales. 

An atheist during his college days, he says he "returned to faith" while writing his 

first book. Pondering over the success of his books, Amish said to BBC 

(www.bbc.com ) in an interview, 

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“I believe in religious symbols and rituals. I do what gives me peace. I visit a 

Shiva temple every Monday. Most devotees pour milk over the Shiva lingam, I 

don't do that. I buy milk and give it to a beggar because that gives me peace. But I 

don't judge others who pour milk on the lingam." 

Apart from winning bthe hearts of people who love his writings, he is also 

conferred many awards - Distinguished Alumnus Award (IIM – Calcutta) 2017, 

Icon of the Year Award 2017, Raymond Crossword Book Award 2016, Dainik 

Bhaskar Literature Award 2016, Pride of India Award (Literature) 2014 & 2015 

and many other very notable laurels. 

He went on to beg the hundred most influential celebrities in India (in 2012, 2013, 

2014, 2015 & 2017) listed in Forbes Magazine most influential celebrities in India, 

GQ most fifty and also recipient of an Eisenhower Fellow, a prestigious American 

programme for outstanding leaders from around the world A graduate of IIM- 

Calcutta, Amish worked for fourteen years in the financial services industry before 

a writer full time. 

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India 

Diljeet Titus 

Vintage love is like striking a friendship with the majestic class and glorious style. 

As well put by Kelly Wearstler, an American designer- 

“I love history... everything is inspired by history, so that's why I love vintage and 

antiques.” 

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Also by Alessandro Michele, “Vintage is my vocabulary... like the notes of a 

musician.” 

Diljeet Titus, 52, is the Founder and Managing Partner of Titus & Co., a 

recognized star export house in legal services. The company’s client list includes 

more than 59 Fortune 500 Global Corporations and the likes of Raytheon, USA, 

US Exim Bank, USA, Chevron Texaco, Brown Forman Corporation etc 

He is also General Secretary, Heritage Motoring Club of India, a widely respected 

vintage items collector, connoisseur and careful restorer. 

Always full of appreciation and fondness for the exclusive things, he had 

developed the fascination for classic cars during his childhood only. Now his 

collection has an envious, covetous assemblage of vintage cars. He remembers his 

love affair with cars. 

“I usually work from home and office when I am engaged in restoration work on 

my classic cars at our farm in Mehrauli. I am married to Anurita Titus who is my 

childhood sweetheart (I promised her marriage when she was 14 and I was 15!) 

and have two daughters - Shekinah and Diyasannah.” 

He is a very much family person, “All four of us enjoy our cars and Anurita plays 

an important role in selecting colours to paint our cars as her sense of aesthetics is 

better than mine! She has been extremely supportive of my passion and mostly 

tolerant of my absence and time spent with professional restorers.” 

1930 Stutz Series M - 1 

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1927 Rolls Royce 

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1947 Buick, Super Eight, Series 50, Model 51, Convertible 

I grew up with cars… 

“I have had a long-standing inte rest in Vintage & Classic cars. As a kid I grew up 

with Ambassadors, Fiats and Standard Heralds around at home. My grandparents 

owned classic cars Chevrolets and Austins. We visited them during our vacations 

which meant trips to Simla, Manali and Mussoorie. So classic cars to me 

symbolize freedom! Also, as a kid, I remember keenly watching out for classic cars 

in Hindi and Hollywood movies for that “edge of the seat excitement”! 

I began driving my grandfather’s car inside our compound when I was just eleven. 

Since I could not drive on the roads, I spent the next seven years cleaning our cars 

at home and standing around workshops whenever our cars were sent for servicing 

or repairs. But I soon got bored of the Ambassadors and Fiats – there were so many 

to see! Classic cars like Packards, Cadillacs, Buick, Rolls-Royce, Bentley and 

Jaguar were more appealing because they stood out from the crowd.” 

The Titus home-office, a sprawling three-storey bungalow in New Delhi, is almost 

like a museum. The difference is that instead of being locked up, the articles here 

are used and enjoyed daily. 

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1930 Stutz Series M - 7 

Titus has close to one hundred cars that he has collected over the past fifteen years. 

He bought his first vintage car, a 1947 Austin A40, in his hometown Jabalpur, 

India. Also many of his possessions of cars are ones which were once the prides of 

the Maharajas of India, who were always known for splurging on luxurious cars 

and artifacts. The acquisitions materialize only after thorough researches and 

restoration. It’s not only the fascination for vintage and old but also for the 

admiration and reverence for exquisite rare works of art ‘n’ crafts, for their extra 

unique substance and character. And it’s also about giving a great deal of care and 

thought to restoration of these vintage items. 

Says Diljeet Titus about his car collection, “My mother Veena Titus says that as a 

boy of five years, I used to plant little toy cars in our garden, in the hope that they 

would yield trees full of cars. Probably that dream never left me. I started 

collecting cars in 1999 with disposable income available having setting up my own 

law firm in 1997 (I worked in a law firm from 1989 until early 1997). In 2003, I 

set up “The Titus Museum”. I now own seventy two classics (acquired over the 

past ten years) including several historic Packards, Cadillacs, Buicks, Chevrolets, 

Dodges, a Pierce Arrow, a Willys-Knight, the only Stutz in the Country, an Auburn 

Boattail Speedster, two Rolls-Royce, two Mercedes Benz , two Bugatti cars and 

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the extremely rare Minerva Type AL. Also on display at my museum are vintage 

motorcycles, horse carriages, auto parts, books, manuals, posters and related 

automobilia. 

While during my initial years of collecting I bought almost every vintage or classic 

that came my way, I have been more focused over the past two years. Collecting 

cars are like collecting precious art and make a great investment hobby. Over these 

two years I have bought cars only if they were rare, custom built, had low mileage 

and documented provenance.” 

Well, the conscientious connoisseur is extremely particular about the originality 

and source of the vintage things; he collects and verifies it by all means. There is a 

set of four chairs from four different royal houses, to start with. They date back to 

the Delhi Durbar of 1911, and it took Titus ten years to procure them. These 

include gilded furniture that belonged to the royal Maratha Holkars, solid silver 

chairs from the royal family of Kapurthala (two such chairs are at the Buckingham 

Palace in London) and extremely rare Dutch chairs of 17th century vintage. Titus’s 

collection also includes rare Royal Dalton tableware, Lalique and Wedgwood 

pieces and antique Venetian mirrors. He has a bevy of vintage motorcars and bikes 

too. 

And it’s his private museum, “The Titus Museum of Transportation & 

Collectibles” which exhibits not only rare books, or a fragile Osler chair but also a 

purpose driven endevour to preserve the heritage history and legacy for us and for 

the new young generations. He talks about his legacy, “My museum pays homage 

to these extra-ordinary automobiles of yesteryears… These coveted proud collector 

cars of today. Collecting classic cars allows me to savour the glamour and finesse 

of these timeless treasures. These beauties have always been part royalty and part 

art. The celebration and reservation of these mechanical works of art, to keep our 

heritage alive is my endeavour.” 

My world of classic cars 

Diljeet Titus has much to talk about his magnificent collection of cars and we 

are all ears. 

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1933 Minerva, Type AL, Seven Passenger Limousine 

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1930 Stutz Series 

1939 Dodge, Seven Passenger Convertible 

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1933 Minerva, Type AL, Seven Passenger Limousine - II 

1935 Buick, Series 90, Model 90L, Seven Passenger _Purdah_ Limousine, USA 

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Take the road… 

India’s love affair with automobiles is over a hundred years old. The first 

automobile to be brought into India was by Mr. Forster in 1897-98 in Mumbai. Mr. 

Jamsetji Tata was the first Indian to import a car in 1901. In the years that 

followed, the Maharajas, Rajas, Ranas, Jams, Nawabs, Mirs and Nizams in India 

acquired some of the finest cars in the world. All the great marques like Rolls – 

Royce, Mercedes, Minerva, Cadillac, Packard, and Arrow etc were well 

represented among many others and all a glorious part of automotive history. 

The epitome of luxury, elegance and comfort, limousine, coupes, cabriolets, 

landaulettes, tourers, convertibles and speedsters, became the enthralling new 

passion of the fabled Maharajas. The cars were used for purposes as varied as 

ceremonial processions, weddings, hunting, and tours of the state and by women in 

veil or ‘purdah’. They were the symbols of prosperity, power and prestige. 

Let’s appreciate the artistry, sagacity of this nostalgic, epic beauty of cars, which 

contains a wealth of details to classic cars, from the veteran and vintage. 

1. 1927 Rolls-Royce, Twenty, Series K, Barker Tourer, GRJ-1, W8E 

Previously owned by the Nawab of Sachin, Maharashtra, later owned by Ramesh 

Thakkar and then by Mr. Balaji Rao of Shri Venkateshwara Hatcheries Pune. 

2. 1930 Stutz Series M, 4 Passenger Speedster, Dual Cowl, LeBaron 

First owned by Captain His Highness Maharawal Sir Ranjitsinhji Mansinhji 

K.C.S.I. of Baria, Gujarat, it’s a prize winning car at the 2 nd Edition of the Cartier 

‘Travel with Style’ Concours d’Elegance 2011 Show in March 2011, held at New 

Delhi. The 1930 Stutz also drove Michael Schumacher at the First Indian Grand 

Prix F1 held on October 30, 2011 at the Buddh International Circuit, India. This 

Stutz is the only surviving Stutz in India and has won the second runner-up in 

Motor Cars of the Raj Class at the 68 th Pebble Beach Concours d’Elegance on 

26.08.2018. 

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3. 1933 Minerva, Type AL, Seven Passenger Laundalette de Ville 

This exquisite car was the prized possession of Raja Mohammed Amir Ahmed 

Khan, Mahmudabad, U.P. Thirty Three Type AL’s were produced and only nine of 

these exquisite cars are known to exist today, with the largest and most expensive 

Minerva chassis. All AL chassis featured gold-plated instrument bezels, switches 

and trim. The King of Belgium owns three and five are owned by collectors in the 

USA. This collector’s dream is one of the two produced with variable 

convertibility. This car has been painstakingly restored to Concours standards by 

Mr. Manvendra Singh Barwani of Classic Cars, Indore and proudly won the Best 

of Show at the Cartier Concours D’Elegance held in 2015 at Delhi. 

4. 1934 Rolls Royce 20/25 7 Passenger Sedan (Coach Built By Kellner, 

France). 

A proud collection of Maharaja Sayajirao Gaekwad III of Baroda, this is a glorious 

beauty. The chassis was ordered from Rolls-Royce by the Maharaja of Baroda on 

July 27, 1934. Rolls-Royce records show that chassis GAE3 was delivered on 

August 20, 1934 for shipping to “Kellner for Baroda – Paris Show”. GAE3 was 

shipped on August 25, 1934 for Boulogne, near Paris, where Kellner had their 

coach building facilities. GAE3 received an elegant Oxford blue body with dark 

cherry red leather interior, but the car wasn’t shipped out to the Maharaja 

immediately. It remained in Paris till it starred at the Kellner stand at the Salon de 

Paris in October 1934. It went back to Kellner for a final touch-up and then the car 

left for India in 1935. This car was later acquired by Mrs. Mumtaz Madhwani, the 

Bollywood actress in 1978, who passed it on to me in 2007. This is the only known 

Rolls Royce in India with coachwork by Kellner, France. 

5. 1935 Buick, Series 90, Model 90L, Seven Passenger “Purdah” 

Limousine, USA 

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1935 Auburn, Boat Tail Speedster 851 

From the great collection of Raja Saheb, Ayodhya who was also a great patron of 

Begum Akhtar, this car was later acquired for the collection of Bal Angre. Only 

191 of these seven passenger limousines were produced in 1935. Its artistry is 

unique with Coach built by Fisher, a US based company, Buick was often chosen 

as the popular car for many movies of that era. A 1935 Series 90 was used for the 

movie “Desirable” that featured George Brent and Jean Muir. This car was 

exhibited at the Cartier Concours Show in 2008, Mumbai. 

6. 1936 PIERCE ARROW, MODEL 1601, SEDAN 

This 1936 Model 1601 features coachwork by Pierce Arrow, New York. It is 

powered by 385 cubic-inches, nine main bearing, and Pierce-Arrow in-line eight-


cylinder motor that produce 150 horsepower. Its mechanical features include a 

Warner overdrive, free-wheeling, synchromesh transmission and automatic choke. 

Beginning in 1901, Pierce-Arrow became known as the car of Presidents when 

William H. Taft became the first president to use an automobile for official 

occasions. This practice continued until the last Pierces were ordered in 1935. 

Pierce Arrow also supplied cars to royal families of Japan, Greece, Saudi Arabia 

and Belgium. In 1914, Pierce-Arrow introduced its patented integral fender 

headlamps as an option which became the most recognized design cue for Pierce- 

Arrows for the rest of the company's history. The all-new 1936 models were billed 

as the 'world's safest car' based on the welded and riveted frame comprised of two 

box side beams, five cross-members and a center x-brace. They featured thirty 

major improvements and according to Pierce-Arrow 'set new standards of what a 

fine car should like, how it should drive. The innovate Pierce-Arrow styling for 

1936 was aerodynamic and modern looking yet would be the firm's last new design 

ever built. This 44,000 original-mile Sedan was once owned by a business family 

in Pune and later owned by Mr. Ramesh Thakker before Mr. Diljeet Titus acquired 

it. This car has been painstakingly restored to Concours standards by Mr. 

Manvendra Singh Barwani of Classic Cars, Indore. 

7.1935 Auburn, Boat Tail Speedster 851 

The Auburn Boattail Speedster was owned by a nobleman in the 

StateofTamilNadu. This masterpiece is powered by a Lycoming straight-eight of 

4559cc displacement; the engine develops an impressive 115 bhp at 3600 rpm. 

Between 1935 and 1936, a total of 147 Speedsters were made. Canadian antique 

toys expert John Sanders discovered this car being used as 

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1957 Chevrolet BelAir 

Cadillac, Coupe de Ville, Series 62 1952 

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a wedding car in the town of Madurai. In 1988 eminent automotive historian 

Maharaj Manvendra Singh of Barwani acquired and rebodied the Auburn from 

whom I acquired it later. This is the only Auburn Boat Tail speedster in India and 

is registered with the Auburn Cord Duesenberg Club as a rebodied Full Classic. 

8. 1938 Buick Series 90, Model 90l, Seven Passenger Limousine 

This 1938 Buick 90L eight passenger Limousine was previously owned by the 

Maharaja of Travancore His Highness "Padmanabha Dasa" Sri Chithira Thirunal 

Balarama Varma Maharaja, who ordered this car from McLaughlin, a Canadian 

manufacturer of automobiles headquartered Canada. H.H. Chithira Thirunal 

Balarama Varma was the last ruling maharaja of the princely state of Travancore, 

in southern India and the state of Travencore flourished in growth multidimensionally. 

The car also came fitted with a siren, a red light and a blue light on the fenders (red 

to signal that the Maharaja was travelling in the car, blue to signal that his wife, the 

Maharani was travelling!). The car originally used Mohair for the interiors. 

Maharaja customized the interiors of this car. 

While restoring this Buick over the years I had at one time thought of restoring this 

1938 Buick 90L to the Canada factory specification but thought it is best to retain 

its original custom features, including the Mohair upholstery. So, the Siren and the 

flag rod along with the other custom features still remain. The Maharaja’s 

descendants have another 38 Buick 90L in their palace, which still has the original 

Mohair upholstery on it. This car has been painstakingly restored to Concours 

standards by Mr. Manvendra Singh Barwani of Classic Cars, Indore and was the 

Best of Class Winner in the Limousine Class at the Cartier Concours D’Elegance 

held in February 2013 at Mumbai. 

9. 1939 Dodge, Seven Passenger Convertible 

This extraordinary car once graced the car collection of the Maharaja of Palitana of 

Gujarat. This Dodge was custom-built for the Maharaja by T J Edwards, Adelaide 

and was used extensively for state processions and touring. This car was exhibited 

at the Cartier Concours d’ Elegance, Delhi 2015. 

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10. 1952 Cadillac, Coupe de Ville, Series 62, USA 

Previously owned by the Maharaja of Barwani and then by the Maharaja of Tehri 

Garhwal. This Series 62 was Cadillac’s Golden Anniversary model and was 

characterized by a distinct, higher rear deck lid contour. At the rear, all models 

adopted a new Cadillac trademark, a through—bumper dual exhaust system. New 

standards included self-winding clocks, dual-range hydramatic drive and four 

barrel carburetion. The 5422CC V8 engine produced 190 h.p. and is a pleasure to 

drive with its power steering. Cadillac had the most powerful car in the American 

industry in 1952. This model was referred to as 6237 DX. 

12. 1957 Chevrolet Bel Air, Sedan, USA 

The Chevy four door sedan was previously owned by the Maharaja of Tehri 

Garhwal. The ultimate ‘classic’ has a 4500 cc silk and dynamite V8 engine. 

Chevy’s marketing called it ‘sweet, smooth and sassy’. This car produces 165 bhp 

and can still top a speed of 145 kmph. No wonder when the ads boasted, “The road 

is not built that can make it breathe hard”. The 57 Chevy has gold anodized trim 

and is one of the most desirable collector cars produced in North America. This 

Car was exhibited at the Cartier Concours Show, 2011, Delhi. 

13. 1959 Cadillac Sedan de Ville, USA 

HH Maharaja Gaj Singh of Jodhpur, Rajasthan was the original owner of this 

prestigious model of car. This car is a four door sedan with a 6500 cc V8 engine 

developing 325 horse power, standard features in 1959 included automatic 

transmission and power-steering, brakes, windows and locking. Also standard was 

an air conditioner, tape player and radio. No single automotive design better 

characterizes the industry’s late Fifties flamboyance than the 1959 Cadillac, which 

incorporated totally new styling. Large tail fins (this car featured the tallest tail fins 

in world production car history), twin bullet tail lamps, a distinctive roofline, new 

jewel-like grille patterns and matching deck latch lid beauty panels personified 

these cars. This Car was exhibited at the Cartier Concours Show, 2008, Mumbai. 

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India 

Shiv Nadar 

A visionary and a crusader, philanthropist and an educationist Shiv Nadar believes 

in creating impact not only in technologies and innovations but also 

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in the lives of a common person too..His daring forays in different endeavours are 

based on his conviction of playing a pioneering role in businesses and philanthropy 

in India and across the globe 

As they say, “All glory comes from daring to begin.” All the great people inspire 

with their actions and visions...When Gandhiji said in one of his public address, 

“My life is my message”, it came as a realistic, practical and true inspiration for the 

world. We are fortunate that we have such iconic people amongst us whose life is a 

message and inspiration and Shiv Nadar is one of them. 

He has played a crucial role as a leader to encourage leadership, 

innovations…human values so that the society thrives and rejuvenates, 

Shiv Nadar, is the Founder & Chairman, HCL and Shiv Nadar Foundation. His 

wife, Kiran Nadar, herself is an internationally renowned bridge player, art 

collector, philanthropist, and an avid art collector, has established the iconic the 

Kiran Nadar Museum of Art. 

HCL 

Scholastically gifted: 

It was the times of India awakening... when India was getting shaped under 

Jawahar Lal Nehru’s “Tryst with Destiny” and those were also the times when 

Shiv Nadar was born and raised in Mofussil, Tamil Nadu. Being born in a small 

village during the transitional times, Shiv Nadar tackled well with some very basic 

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circumstances as well as the new arising opportunities in a growing developing 

economy of a free India. 

Soon, the resilient and resolute Shiv Nadar had acquired his graduation degree. He 

had started envisioning the future not only for himself but also for his counterparts 

as well. He arrived in Chennai, all of 21. 

A visionary who dreamt of changing the world: It was 1976, when talented 

eight young men left DCM to create HCL in a small room (much akin to a start up 

scene in India now) in Delhi to make calculators and microprocessors. The initial 

setup was in a small room but the vision was huge, it took over the world by 

storm..It compelled and influenced the ways, the world functioned. HCL proved to 

be a revolutionary invention - the first 8-bit microprocessor-based computer in 

1978, the first Relational Database Management System in 1983 before some of its 

global peers, client- server architecture in 1984, and world’s first fine-grained 

multi-processor UNIX installation in 1989, among others. 

Shri Manmohan Singh, previous prime minister of India was presented with a memento by the 

Chairman,IIT Kharagpur and Shri Shiv Nadar at the Diamond Jublee Celebrations at the 57 th Annual 

celebrations of IIT, Kharagpur, India 

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HCL’s R&D unit is currently a top IT services company in India and a global 

leader in Engineering & R&D Services with a game changing business model. 

HCL, from implementing and managing the infrastructure backbone of one of 

India financial institutions – the National Stock Exchange to creating largest 

distribution network with Nokia, has many trailblazing achievements and there’s 

no looking back. HCL has evolved into an over $8.5 billion global enterprise with 

over 125,000 professionals from 140 diverse nationalities, who operate from 41 

countries, including over 500 points of presence in India. 

Then came HCL Healthcare and in 1994, Nadar established what he believed was 

closest to his heart – the philanthropic Shiv Nadar Foundation. Now Shiv Nadar 

schools and Universities are building the future generations of the nation. 

Accolades and awards: 

His well deserved contribution to the society has been hailed and praised world 

over. After all we need such iconic people whose life itself is a message to the 

world. Honoured with Padma Bhushan from the President of India in 2008, the 

BNP Paribas Grand Prize for Individual Philanthropy in 2013, the AIMA 

Managing India Corporate Citizen Award, the ICSI Lifetime Achievement Award 

for excellence in Corporate Governance and the Golden Peacock Award for Social 

Leadership in 2014. He was also named the Outstanding Philanthropist of the Year 

in 2015 by Forbes. In the year 2016, Shiv Nadar was named as the most generous 

Indian by the Hurun India Philanthropy List 2016, acknowledging him in the 

ranking of the most generous individuals from India. 

Shiv Nadar often says that he is a product of education. He is restless, passionate 

and a creative institution builder who also likes to quote Andy Grove by stating 

“Only the Paranoid Survive”. 

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Facebook Museum 

ITALIAN MUSEUM OF CONTEMPORARY ART 

“Italian museum of contemporary art” is a museum on Facebook which has all the 

features of any other museum. It showcases works, it has exhibition halls (albums) 

and its audience is hundreds of thousands of followers. There are no architectural 

barriers, bulletproof glasses, church or stadium lighting that interferes with the 

look and feel of the art work, rows of tourists, tickets with stratospheric cost”, says 

Valter Maritano, administrator at Italian Museum of Contemporary Art, a 

Facebook Museum. 

Italian Museum of Contemporary Art/ The drinker: Suzanne Valadon painted by Henri de Toulouse-Lautrec 

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SoCultures is impressed with the concept of a “Facebook-Museum” and curious 

too and so asks a few questions to understand it better. 

What exactly is a Facebook-Museum and how the idea came into existence? 

Just like any real museum, it displays works, it has exhibition halls and loyal 

audience and it’s on the Facebook. The idea of a Facebook-Museum came simply 

from the fact that it did not exist. It’s not that there are no sites or groups or pages 

which do not promote any art or exceptional art but a real museum like experience 

was not there on the web. 

What do we expect from the FB-Museum how it’s different in its features? Please 

elaborate. 

It’s phenomenal and has everything which you will find in a physical museum. 

Our main objective is to spread joy and pleasure of art! The Facebook’s 

algorithms and tools are powerful and its features have tremendous reach and can 

give exceptional results. 

So the objective of the FB-Museum is to keep the art works alive in the memories 

of people and always available to view with a click. The aim is also to initiate the 

healthy dialogues around the exhibited works of art. Not merely putting them up as 

an object but as a constant source of discussion, knowledge and inspiration. Afterall, 

they are masterpieces 

The traditional museums have always been there its not only seeing that of a 

museum website? What are the advantages of a website-museum? 

Though it’s a very broad subject, we can talk of a few major differences - Firstly, 

we have to think in the digital format, when we talk of a FB-Museum. There exists 

an exorbitant amount of information on the net. There are infinite works which are 

already posted every second, in an unorganized way on the web. 

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Italian Museum of Contemporary Art Francesco Scaramuzza, The meeting of Dante and Virgil with the great poets, Encaustic decoration of 

the north wall of the Sala Dante in the Palatina Library (Palazzo della Pilotta, Parma). 

Italian Museum of Contemporary Art Herbert James Draper Pot pourri 1897oil 

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Italian Museum of Contemporary Art Estaque, the harbor in oil George Braque 1906; France 

o way on the web. The FB-Museum has a very important role to play here, it 

acts as a curator of the exhibitions with sole purpose of making them organic 

and present with right information to an eager , wide audience out there 

o Secondly, the "museum set-up" is very easy to understand..It’s almost like 

setting up a facebook page. And the curated, organized art works are 

presented in its very real actual form.. All the paraphernalia like architectural 

barriers, bulletproof glass, church or stadium lighting that at times change 

the look and feel of the works. Also other factors like walls colored in a 

dissonant way compared to the work of art, oversized gigantism, tourist 

files, stratospheric cost tickets .don’t exists on a FB-Museum. Art is for all! 

o Another aspect, which is interesting is that the users and observers can share, 

like, dislike, comment and discuss the work with either their friends or with 

other people. The interpretation of any work, either a book or an art work, 

given by the readers is also very important. On the website or FB Museum, 

one can criticize, confront, discuss which might open up a new interpretive 

canons not traversed by the "professional critics." 

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SoCultures is all for the power of arts, its visual appeal and amazing role to ass 

value and creativity to any society. Traditional or modern, either ways, it’s great to 

see art taking center stage in our lives. 

Italian Museum of Contemporary Art The Admiring Glance, Auguste Toulmouche1868, Style: Academicism, Media: oil, canvas, 

Location: Private Collection 

Dimensions: 59 x 45 cm 

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: Paolo Monti [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons 

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Italy 

Gianni Berengo Gardin 

"If you cut me open, I would bleed black and white. When I began taking photos, 

films were in black and white, TV was in black and white and 99% of the great 

photographers I admired worked in black and white." 

— Gianni Berengo Gardin 

Creativity has a heart! A heart filled with sensitivity, aesthetic values, 

perspectives...and poetry... 

"They surprise us, get excited, and put us in intimacy with his subjects: they are photographs of #gianniberengogardin", they say from Palazzo 

delle Esposizioni. How many exhibitions of the master have you seen? @GianniBerengoGardinFanpage 

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..Fashion, art, music, books…architecture, food and life in general have hearts and 

stories to share and we are lucky to have Gianni Berengo Gardin in our times. The 

mesmerizing thought-provoking frames captured of daily lives by this iconic 

Italian photographer with much sensitivity have won photography’s highest 

international plaudits. 

Naples boys on a tram : By Gianni Berengo Gardin - Old photo, Public Domain, 


Undoubtedly considered one of the most important photographers in Italy in the 

latter part of the 20th century, Gianni Berengo Gardin, is the ace photographer 

from Italy. Sometimes he is dubbed as the Italian Henri Cartier-Bresson for his 

lyrical, poetic photography. The camera of Gardin has captured more than half a 

century pictures documenting cultures aspects of Italy largely. The iconic pictures 

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portray particularly Venice of 1950s and 1960s, though his captures convey a very 

global attitude as he has travelled extensively the entire world. 

His subjects also vary from gypsies, the country sides Olivetti factory workers, 

protests of 1960’s and 70’s, street life, privileged street scenes to odd, ironic or 

bizarre encounters in both town and the country. In1968, when he brought alive the 

situations of several psychiatric asylums with his pictures, it created a historic 

uproar everywhere and helped accelerating the closure of such institutions in Italy, 

A man takes some rest sitting under the shade of yellow leaves of a teak tree… 

could be a normal scene for a passerby, no big deal about this humble man taking 

rest and enjoying the little pleasures of life but it could be the subject of a painting 

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of an artist or a photographer’s next picture. The creativity absorbs the 

consciousness, beauty and the psyche of their subjects and it’s in abundance in 

Gardin’s pictures. 

World press : Did you like the world press photo winner? What do you say? @GianniBerengoGardinFanpage 

Gardin Earth day: Happy #Earthday, #earthday or #earthday! #Gianniberengogardin 

@GianniBerengoGardinFanpage 

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Gianni Berengo Gardin, born in 1930, is an Italian photographer. 

His first photograph was published in 1954 and he started his career with a 

magazine edited by Mario Pannunzio . The magazine encouraged photographic 

aestheticism. 

The editor especially admired His "rare talent for capturing simultaneous actions 

and static objects within the same frame.” And there was no looking back for him. 

Later his work profile included all the big names…Touring Club Italiano, Institute 

Geografico De Agostini, Alfa Romeo, Olivetti. His photographs always covered 

interesting topics like the process of designing buildings, working life of 

employees. Gardin’s works convey powerful expressions of empathy as it’s said 

about him that his empathy is part nature, part nurture. 

Today, his oeuvre comprises an astounding list - two hundred and fifty books, 

staggering numbers of numerous prestigious prizes like the “World Press Photo 

award” and most importantly finding a place in the minds, souls and hearts of not 

only that of cultivated classes but all the people who love creativity. He is a 

household name. 

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Nepal 

tiago-rosado-754544-unsplash 

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Nepal 

Anu Shrestha 

Nepal is the land of mystiques and mythologies and It also acquires the top most 

place of the world; the world highest peak - Mount Everest. Nepal’s clouds, peaks, 

temples, hills, rituals, the people, life in general always remain in the realms of our 

imagination. People are kind and talented, proud of their lives…proud of their 

cuisine, arts and fashion. And this fashion designer from Nepal is creating a buzz 

about her brand and designs. Her brand “Kallisto” is making world talk about it. 

Meet Anu Shrestha, the founder of “Kallisto”, the clothing brand. 

The versatile designer: This Kathmandu based fashion and textile designer was 

born to a Newari family. Anu Shrestha was always in awe of the patterns, art, 

forms…and colours. She has spent years learning, honing her craft of hand 

painting on silk. Now the love and passion for creativity, patterns, fabrics and 

paints have transcended into the solid expressions - a brand called Kallisto. 

She infuses life into myriad colours slowly turning them into pieces of art. Her 

designs are known for the intricate details and bold strokes. 

Anu is also well aware of the issues that plague the society - the employment, the 

environment, and women empowerment, fair trade. She has developed her brand as 

ethical and sustainable brand also she works with the home based groups of 

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Anu Shrestha 

women workers that brings in a unique individuality and fellow feeling in the 

designs. Anu is also well aware of the issues that plague the society - the 

employment, the environment, and women empowerment, fair trade. She has 

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developed her brand as ethical and sustainable brand also she works with the home 

based groups of women workers that brings in a unique individuality and fellow 

feeling in the designs. 

Anu finds the inspiration for her designs everywhere - in all the small big stories 

scattered around the daily lives, fresh air, love, music, friends, and family. She 

puts across, “Yes, all are my fashion icons…everything inspires me, also I am 

fascinated by the effect nature has on fashion.” 

Completely against the unethical practices in the fashions, her big plans are all 

about fulfilling the purposes through her brand. 

SoCultures got in touch with the designer to know more about her vision, her brand 

Kallisto and her views on cultural bonding… 

‘Kallisto’ offers exclusive handcrafted sarees, ponchos, kaftans, fabrics and shirts 

as well as silk and cashmere accessories (scarves and shawls). 

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She is happy that people now are getting brand conscious and aware about the 

styles. The designer feels that a shirt, a hand painted scarf and a tailored coat 

should always be there in a stylish woman’s wardrobe. 

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Talented designer is eyeing the international markets too. The local feel and 

characters of her hand made designs will appeal to the diverse tastes 

SoCultures in a tète à tète with the talented designer… 

Tell us about you and your journey, the story behind creating the innovative brand. 

“Living in this beautiful city Kathmandu, surrounded by the fascinating arts and 

crafts and delightful colours, my inclination was always towards art and crafts 

rather that fashion. I was always interested in intricate and meticulous details. 

Later, it took the form of fashion. Fashion allows individuals to create and craft 

images of their souls, allows them to express their identity. 

It has been almost two decades that I have been associated with the fashion 

industry. I have worked as a freelancer, lead design teams, collaborated with 

international designers and now I have launched my own design house, Kallisto 

Designs. I have specialized in hand painting in pure silk, producing silk and 

cashmere garments with meticulous detailing. It was a combination of good luck 

and good timing but most of all - hard work, enthusiasm, support from family and 

friends, specially my husband, who has been a guiding force. There is so much still 

to acquire and achieve. 

Besides my regular production team, I work with a group of home based women 

workers and I believe in ethical sustainable slow fashion works. 

I established Kallisto Designs with the vision of promoting exquisite Nepalese 

crafts worldwide. My eye for detail and unique individually hand painted design 

perspective makes my collection elegant and stylish. My collection is an 

amalgamation of culture, tradition, style, texture, colour and stimulating 

silhouette.” 

What do you think we can increase cultural collaborations and appreciations 

between Nepal and other countries? Would you like to talk about the challenges? 

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“Initiatives such as yours play a vital role in creating cultural bonds between 

nations. Print media, digital marketing, cultural exchange programs, cultural visits 

and fashion shows are also an effective way to create awareness. 

Culture is one of the most powerful forces in our world. How we see our world and 

how we express ourselves is outcome of our awareness. The cultural differences 

among groups may consist of ethnic heritage, values, traditions, languages, history 

and attitudes. Any of these cultural features can become barriers to working 

together, unless they become part of the mutual relationship. The collaborations, in 

fact, will probably be challenging. 

As people from different cultural groups work together, values differ. When we 

don't understand each other, we sometimes react in ways that make the 

collaborations ineffective. Often we are not aware that cultural differences are the 

roots of miscommunication. 

Well, tell us about your brand and its future expansions plans? 

‘Kallisto’ is all about individuality and style, bringing art into fashion. My 

endeavor is to create ‘Kallisto’ (most beautiful in Greek) handcrafted products to 

enhance your style and bring out the primal you. Kallisto offers exquisite hand 

painted silk clothing (sarees, scarves, ponchos, kaftans, garments and fabrics ) as 

well as silk and cashmere accessories (scarves and shawls). From start to finish, 

every ‘Kallisto’ piece is precisely and meticulously created. Pieces are individually 

hand painted and stitched with exceptional attention to details, making every piece 

unique and distinctive. Each and every piece is proudly, MADE IN NEPAL! 

As I mentioned earlier, there is so much still to acquire and achieve. Everyday is a 

learning experience for me. Presently, I am designing my new showroom in 

Kathmandu and working on my online website as well. 

How do you think you are contributing to the social causes with your venture? 

My brand cares for the environment, being sustainable and eco- friendly is part of 

our ethics as well as a big challenge. It takes a lot of dedication, commitment and 

patience to set up a reliable framework – something assumingly challenging. 

Moreover, Silk is a highly renewable resource with less impact on the 

environment than many other fabrics. The silk worms feed on mulberry leaves, 

which don't require the use of pesticides or fertilizers to grow. 

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From start to finish, every ‘Kallisto’ piece is precisely and meticulously hand-dyed 

and hand-painted using eco-friendly and azo-free dyes. Crepe silk, Georgette and 

Satin fabrics are extensively used in the collection. 

Kallisto Designs has been working towards strengthening the livelihoods of 

artisans and craft producers in Nepal. I firmly believe that supporting local 

artisans, craft producers are the most ethical and sustainable way to improve 

people’s lives. 

Fashion mantra for contemporary women? The fashion trends for Nepal in 2018? 

Oh! Let me say, Joy of dressing is an art!!! 

Nepalese fashion trends are extremely influenced by Indian and Western 

fashion. Being a fashion designer and specializing in hand painting, I love to play 

with fresh energising colour palettes. I generally convince my clients to try 

something different - be it colour, design or silhouette. 

“Fashion is not necessarily about labels. It's not about brands. It's about something 

else that comes from within you.” 

We wish you, Anu to add more colours, designs and aestheticism to the fashion 

cultures of Nepal. 

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culture curators 

nepal 

kunti mohan 

Musically yours… 

valentino-funghi-146040-unsplash 

“Music is the greatest communication in the world. Even if people don't understand 

the language that you're singing in, they still know good music when they hear it.” 

Lou Rawls. 

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And it’s indeed true…the lyrics don’t matter when you flow with the beats and 

simply enjoy the music and precisely for this reason people who don’t understand 

Nepali language still love the music of Kunti Moktan. 

Kunti Moktan Rabina Karki - OwBy Pn work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=51496070 

Kunti Mohan is a Nepali singer. And her famous music albums though are many 

still a few names are Kahile Kahi, Mayalu Lai, Mero Man, Kriti which head the 

popularity charts. 

Today her name is reaffirmed as one of the main musical proponent of the country, 

thanks to the the diversity of styles and universal call of her music. Apart from 

singing, she plays the harmonium too with the same dexterity. Some of her most 

popular benchmark songs are Khutta Tandai Gara, Choli Ramro Palpali 

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Dhakako, Sunkai Bhau Chha, Bhanchan Kohi Jindagi Yo, Mathi Mathi Sailungey 

Ma and Dali Dali Ma. 

Musical Journey 

It was the lush green city all covered up with the tea gardens, the picturesque 

Margaret's Hope Tea Estate of Moktan in the Darjeeling district, India where the 

Kunti Mohan was born. Even in her early growing up age when other girls would 

just be happy playing with dolls, Kunti would be listening and singing to the 

music. The foundation of her musical journey had started taking shape. Soon she 

joined St Xavier’s High School in Dilaram, India Later she decided to pursue the 

musical career and changed her country to Kathmandu, Nepal 

With music career blossoming and she married Sila Bahadur Moktan, who is also a 

musician and lyricist 

She is a classically trained and sings folk and modern singer. Kunti started singing 

from an early age. She was studying in class eighth; she passed the vocal test at All 

India Radio station in Kurseong and recorded her first song with All India Radio at 

the age of 15 and second song for Radio Nepal at the age of 18 in 1980. 

from Nepal. Both Kunti and her husband Shila Bahadur Moktan initially learnt 

music from Jagdish Chandra Rai in Sonada. The couple is blessed with two 

beautiful daughters Shital Moktan and Shubani Moktan and as the family is 

completely dedicated to the music, songs and lyrics, both also chose music. 

Those were the days 

After winning laurels at her home ground, she received colossal success at 

foreign soil too. Kunti Moktan has performed in about twenty countries, including 

India, United States, Japan, UK, Hong Kong, Germany, Switzerland and South 

Korea. Her melodious voice along with the relentless efforts to reverberate 

Nepalese music with new zeal has fetched numerous awards. 

Undoubtedly her voice is going to be a delight to the ears for ages. 

Cultures Curators 

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Poland 

Meet Olga Tokarczuk… 

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Sign up 

She is a word maverick, a powerful storyteller and also an activist, and an 

intellectual. 

She is Olga Tokarczuk. She writes literary fiction and is a proud recipient of 

prestigious 2018 Man Booker International Prize. 

It was 29 January 1962 when this Polish writer was born in Poland. She completed 

her studies at the university of Warsaw and lives in Walbrzych. 

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Olga Tokarczuk By Unknown - archive of Wydawnictwo Literackie, CC BY-SA 3.0, 

https://commons.wikimedia.org/w/index.php?curid=1398537


Her writings have a knack to portray through words the uncommon insight of 

human psyche. At the age fifty six years, she has traversed both the territories with 

aplomb- receiving the critical recognition as well as commercial success with her 

books churning out millions in sale. 

Olga Tokarczuk is undeniably one brilliant and outstanding author of her times, 

admired by critics as well as readers. 

Tokarczuk muses, 'To me writing novels is telling fairy tales to oneself, moved to 

maturity.” 

Tokarczuk is loved by the book readers in her country, Poland. Her readers respect 

her for good taste, knowledge, literary talent, philosophical depth and the knack for 

storytelling. 

Olga By Mariusz Kubik, http://www.mariuszkubik.pl - own work, http://commons.wikimedia.org/wiki/User:Kmarius, CC BY 2.5, 

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Her eight novels and two short story collections are bestsellers bagging her Polish 

Publishers' Association and Kościelski Awards, The Readers' Choice of the Nike 

Award four times and many times nomination for the Nike Literary Award. Not 

only in Poland, she is considered an authority on philosophy and arcane knowledge 

outside country too. Infact, she is the most critically acclaimed and most translated 

Polish writers, with titles like “House of Day”, “House of Night” and “Primeval 

and Other Tales.” 

Her short story “The Ugliest Woman in the World” opens with uncertainty. 

Tokarczuk’s strength lies in showing her ugly protagonist as comfortable in her 

own skin. And her man wonders shouldn’t such a repulsive creature be clobbering 

about and sulking and lamenting their fate? He is affronted by her sanguinity. But 

does he really love her? 

The book was included in the Best European Fiction 2011 anthology, an annual 

anthology of stories from across Europe, published by Dalkey Archive Press. 

And the hall of fame kept getting bigger - more awards, honours followed… 

Tokarczuk’s work is an original, exhilarating piece of literary fiction; it confronts 

the subjectivity of human experiences through an artistic lens. “International 

Dublin Literary Award”, “Medal for Merit to Culture – Gloria Artis”, and other 

highly prestigious awards among many others followed. 

Two movies are made based on her books – one is 

Pokot (Spoor), a 2017 Polish crime film, (based on the book, "Drive Your Plough 

Over the Bones of the Dead"). In the novel, she toys with the genre of suspense 

and addressing the behavior angle between humans and animals. 

Set in the scenic surroundings of mountains, it is about an elderly woman, Janina 

Duszejko, turns witness to a violent and mysterious death of several hunters. 

Interesting, isn’t it? 

Her winning novel at Booker Prize is a kaleidoscopic account of travel and human 

anatomy set over several titles. “Flights”, the book is not a travel book but a study 

of psychology of travel. The book’s title is based on the name of a sect which 

believed that continuous moving helped redeem the soul and keep away the dark 

evils. 

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The Chair of Judges Lisa Appignanesi applauded the book for 

‘exploring matters close to the contemporary and human predicament’ 

and critic Adam Mars-Jones described Tokarczuk’s prose as a ‘articulate 

and radiant medium in which recital crystals grow to a perfect size 

attaining its epitome not disturbing the structure. 

Olga’s books whisper quietly to us that perhaps we should put down our 

smart phones, our readily available entertainment, and explore and 

expand the beauty of books and stories that are innovative and 

imaginative in style, that tackle subjects and themes relevant to the 

world we live in. 

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Cultures Curators 

Poland 

Krzysztof Jakowicz 

Symphony Inspiration 

It’s a pleasure to see the growing audience eager to watch a classical Concert, an 

opera, or a 1970s Soviet Films Panorama or attend the seminars on literary and 

cultural exchange of ideas. 

Krysztof Jakowicz is a violinist and pedagogue born on September 30 1939 in 

Palmiry, Poland. He always liked the rich graceful tones of violin strings. The 

soothing, exciting, fulfilling and often challenging notes from this stringed 

instrument have always been very special for Jakowicz. 

Music became the love of his life. After graduating from the High School of Music 

in Wrocław, he decided to study violin under the supervision of Tadeusz Wroński 

in the years 1958-63 at the Fryderyk Chopin University of Music from where he 

graduated with honours. 

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https://www.polskieradio.pl 

http://olehkrysa-competition.com 

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He wanted to learn everything about violin and decided to study more about violin 

to finely hone his skills. From 1965 to 1966, he continued his studies at the Indiana 

University Bloomington in the United, guided by Josef Gingold and Janos Starker. 

The confidence stemmed from mastering the violin would deeply breathe the joy 

and exhilaration in his performances. 

And so started new beginnings of his musical journey…the solid foundation was 

reaping its rewards. He now had plenty of work - live performances, concerts, and 

a very active concert life performing as a soloist or with orchestra to Japan, 

Europe, Austria, France to many international cultural tours as a concertmaster 

under the baton of accomplished artists like Riccardo Chailly, Leopold Hager, 

Pinchas Steinberg etc. Appreciation was pouring in - the first success came in 

1959, when he won the first prize in Eugène Ysaÿe International competition. Soon 

followed by the third prize in the International Youth Festival music contest held at 

Vienna, He was continuously refining more his violin and entering into the golden 

league of violin artists. His name was becoming more prominent in Violin. 

https://www.koncertomania.pl 

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In 1962, he was awarded the third prize as well as the special prize at the Fourth 

International Henryk Wieniawski Violin completion held in Poland and later a 

special prize at George Enescu Festival in Bucharest. The Orpherus prize, the 

Diapason d’Or, an award given by French critics. Since 1966, he is running violin 

classes at the Fryderyk Chopin University of Music and is also a visiting scholar at 

the various universities, and a lecturer in France, Austria (Salzburg) and Japan. He 

also sits in the jury of several coveted international contests and is a laureate of the 

Ministry of Culture and National Heritage Prize for promoting Polish culture world 

over. 

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CULTURE CURATORS 

Sri Lanka 

Marians 

Music is a universal language which doesn’t require words. Music… Its rhythms, 

notes and expressions make way to everyone’s hearts. And we all have something 

to say about music. If Victor Hugo thinks, “Music expresses that which cannot be 

said and on which it is impossible to be silent.” Then Albert Einstein, who is 

known for his theory on the Relativity and other concept about energy, had some 

concepts about music too when he said, “If I were not a physicist, I would probably 

be a musician. I often think in music. I live my daydreams in music. I see my life 

in terms of music.” 

Sri Lanka is all ears to the enthralling music of Marians. Marians, is a musical 

band, groomed and nurtured under the leadership of Nalin Perera in the year came 

into existence in 1988. 

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Nalin’s name is special and well-known in the circles of creative communities and 

entertainment industries. As a musician and TV personality, Nalin has achieved a 

coveted place in his career. The dynamism coupled with acumen to assess the 

upcoming entertainment trends, solid education in audio visual, project 

management and overseas music industry expertise has added depth and finesse to 

whatever project he takes up. 

Nalin Perera 

And now the band Marians, under his leadership is reaching superb benchmarks 

every passing day. Indeed, Marians have striked the right chords with the music 

and masses. 

Music buffs from all over the world wait for their new album release. Infact, they 

have literally changed the way music scene functioned in Sri Lanka. Their music 

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was able to add more swag and life to the present music trends And also bring the 

spotlight on different music genres such as pop, semi-rock, and western classical as 

part of their oeuvre of music No wonder there is no looking back for the Marians 

with fans reveling in their good music, enjoying every bit of fun and melodies 

tunes and experiencing the pure joy of listening to the good music. 

The magic of Marians: What’s so special about band? What’s the magic of 

Marians, why people drool over their music? Yes, the magic potion seems is in 

creative DNA and passion for music in the band members. This nine-member band 

has released more than eight studio albums and is still actively touring around the 

world. They have released fifteen audio albums and five DVD productions so far 

and many more in the offing. 

Unplugged Music of Marians: 

https://www.marians.lk 

Marians rebranded their musical identity by being the first to introduce the concept 

of “Unplugged Music” in Sri Lanka in 2006 and created a storm amidst the music 

lovers of all age groups in Sri Lanka. They also become the only band to be 

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performing house-full unplugged concerts over the years. “Our music consists of 

varied styles. It ranges from classical to western. Our songs come in mainly the 

languages of Sinhala, Hindi and English. We always love to experiment and 

provide a unique experience to our fan base.” Nalin explained in an interview with 

a daily. 

Marians took a first step in launching their own recording studio in 1997 which has 

now been re-launched as Marians Studios equipped with state of the art multi-track 

recording facilities and hi-tech amenities for post production, dubbing etc 

All is in the name: 

Nalin Parera was the head prefect of the St.Mary’s college in around 1981and a 

member of the college band way back in 1988. The name Marians for the band was 

suggested by Brother Aloysius, the College Principal. 

Whatever music or instrument Marians pick up, it translates into magical beats and 

it’s heartening to see people liking them. 

In 1990 they released their first album; every music store in the country sold it. It 

was Marians “Sangeetha Naade”. Since then many more albums followed. 

They embarked on their very first tour to Dubai in 1993 later followed by more 

tours to USA, Canada, Italy, France, Australia, Austria, Singapore, Japan, South 

Korea, Bangladesh, Maldives, Qatar, Kuwait, Bahrain, Jordan and the United 

Kingdom. 

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https://www.marians.lk


culture caFÉ 

Just living is not enough... one must have sunshine, flower freedom, and coffee! 

And of course, conversations! For lots of issues of the world can be solved over a 

cup of coffee. 

SoCultures had a chit-chat over a cup of coffee with the people from around 

the world to discuss cultures, and the so much more that matter in the world. 

Let’s brainstorm the issues and philosophies from the people around the world. 

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Gabriel Akpan 

Country: Calabar, Nigeria, 

A GG, a teacher, a lover of music, an actor 

Let’s Discuss the Culture? Your views? 

Culture is the way of life of people. 

Do you think in today’s globally 

connected scenario, cultures can be main 

agent to bring in the positivity and 

peace? 

Yes, it’s the belief that matters. I am 

sure that the positivity and faith in one’s 

culture and in others cultures can act as 

main reason to forge a strong bonding. 

And it’s easier now since we are more 

connected and informed these times. 

The biggest culture shock you ever 

lived? 

Oh, It could be a lapse from my side too 

that I didn’t know their culture but it’s 

Brazil. 

Tell us about your favourite film, book or art anything which fascinates you 

from your culture? 

I love reading Mr. E. N. Amaku. A great writer, he has turned out quite a 

prolific amount of work. Hid works have helped greatly in placing the Efik 

language in the lime-light and now it’s even studied up to university level. 

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Indeed, he has added great amount of 

heritage value to the language. He was 

honored with the Honorary Degree of 

Doctor of Letters by the University of 

Ibadan. 

Оксана Ахріменко 

Country: Kyiv, Ukraine 

She believes in respecting the world of another 

person. Оксана is a free artist and very rich 

mother. 

Let’s Discuss the Culture? What is your 

definition? 

Culture is like God, its God. It is within 

each person. Everyone is free to admit it 

to themselves the way they like to 

accept their God and adjust to it 

nuances. 

Do you think in today’s globally connected scenario, cultures can be main 

agent to bring in the positivity and peace? 

It’s the beauty of cultures that beauty will save the world. Everyone loves 

beauty… the inner beauty of souls as well as in appearances. 

The biggest culture shock you ever lived? 

Oh! It was the world of Harp and Cello and it changed my life completely. 



I like to listening to the Harp, it just cleanses me rejuvenates me. 

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Ingvres Caesar Falcao 

Country: Montevideo, Uruguay 

He is a musician and produces divine compositions. He introduces himself as “The 

son of the earth, the brother of the wind, the grandson of the stars, the patient of the 

clinic”!!! 

Let’s Discuss the Culture? What is your definition? 

I am a homo sapiens. 

Do you think in today’s globally connected scenario, cultures can be main 

agent to bring in the positivity and peace? 

Unfortunately someone has brought us into existence (human race) and we 

are only marionette….puppets. 


The human race at this time is already in shock because now we are not 

really very kind and also we don’t like to use much of our brains. Mostly! 

Tell us about your favourite film, book or art anything which fascinates 

you from your culture? 

I am a composer and when I make my music...I make for everyone, all the 

people...black, white, red, Hindu, Christian... 

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Emil Agayev 

Russia 

Mostly know me as an artist, but for me the term is much broader. I also do protolinguistic. 

What is it? This is the identification of the organics of word formation of human speech. The 

conceptualization of the alphabet as the first of speech, the creation of two and three-letter 

syllables, and the formation of 

the dictionary with the most 

complex interlacing. 

.In addition, I write poetry (in 

Russian). 

Let’s Discuss the Culture? 

What is your definition? 

The word "Cultūra / 

Culture”, in Latin, has four 

definitions. 

Cultivation - processing, 

care, Agriculture, 

.Education - training, 

Worship - reverence. 

The case is complex. It is 

of course four homonyms, 

because the meanings are 

different. 

In modern scenario, most 

likely means the third 

meaning. 

Do you think in today’s 

globally connected scenario, cultures can be main agent to bring in the 

positivity and peace? 

I will tell that, except culture we have no other means to make it. 

We can only do our job, educate and enlighten, and somehow it should 

bring up the best qualities in people 

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I've been through a lot of cultural shocks 



Lots of inspiring works in arts, music, books – My some of the favourite 

books are “The legacy of Leonardo da Vinci” also "Rose of the world" by 

Daniel Andreev, "Ulysses", a novel by James Joyce, and many more. 

Dante and Shakespeare are also my favourite. The music of Mozart and 

Frank Zappa, the artworks of Joseph Beuys for his “social plastic” are 

great. There are subjects like the Greek philosophy, many scientists 

discovering the laws of the universe also very fascinating to study. 

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SoCultures Interviews Series 

Interview with Mahatma 

In this section, we will be interviewing the people who become famous for their 

path breaking, exemplary works and also those who got famous for their 

dangerous, negative works and which never vanished from the memories of 

people. 

These people who are there forever in the pages of history books and find mentions 

in discussions about the world in a college canteen, political seminars or literary 

fests are worth asking questions again set in the contemporary times. No matter 

what routes or decisions they took to reach their iconic status ---good or not-sogood 

but they definitely addressed the gauntlet of challenges and maneuvered their 

way to reach the top. They showed incredible leadership skills and never deterred 

from their tasks and objectives despite criticism and judgments. 

Some left this world but became strong contender for eternal fame. 

This kind of interviews is actually like sitting in front of a crystal ball. You gaze at 

the ball intently - predicting, analyzing, judging and brooding all at the same time. 

Well…SoCultures thinks that in order to bring back the spotlight on these legends, 

we ask them questions again, intelligent, irrelevant, funny and prying questions in 

the context of today. 

Let’s interview Mahatma! Mahatma means great soul. Mahatma Gandhi is known 

for his non-violence ideologies and is respected as a role model the world over. 

We will address Mahatma Gandhi as M and Interviewer as S 

M 

S 

Pranam (folds his hands) 

Pranam! 

M Aapne mujh se baat karna chaha..bahut dhanyawaad..bataye, how can I help 

you? 

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S Oops! We will do translation of our interview from Hindi to English. How are 

you, Bapu? I am so happy to meet you in person. 

M Me too…I always like to meet people, no matter I know them before or not, 

friends with them or not…Nice to see you, my friend. 

Gandhi costume Wikimedia 

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Gandhi portrait Wikimedia 

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S 

May I call you Mahatma? 

M Hmm…Well! I don’t mind. But I would like to be called Bapu. 

S But how you got this title, 

Mahatma? 

M According to some authors, 

Rabindranath Tagore is said to have 

used this word as my name on March 6, 

1915. Some claim that while he was 

writing his autobiography then he used 

this title for me. 

There are lots of stories about me getting 

this title. A few people believe that I was 


97 

called ‘Mahatma’ in a small function organized by the royal physician of erstwhile 

Gondal State in Saurashtra Peninsula. 

(Waves at the people gathered outside, some volunteers of the ashram are taking 

care of various activities at ashram, some are 

there from some faraway rural areas that work 

on the Charkha (spin wheel) and produce 

Khadi. The volunteers are busy listening to their 

problems and trying to resolve them. ) 

Gandhi_and_Bose_at_the_Indian_National_Congress,_1938 

Another story comes from Gurukul Kangari 

University located in Haridwar, India. And I 

had lots of respect for its teaching methods --Vedic education system, Indian 

philosophy, Indian culture, modern sciences and research. I told Ba that it’s the 

pilgrimage to education. 

You see, I used to visit this place quite often with Ba especially after I had come 

back from South Africa. More interestingly, during that time, the founder of 

Gurukal Kangri, Mahatma Munshi had conferred this title on me .Another version 

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is that I was first time called ‘Mahatma’ in a small function organized by the royal 

physician of erstwhile Gondal State in Saurashtra Peninsula. 

S That’s interesting! Why they called you Mahatma? Can we explain this title, the 

meaning of Mahatma? 

But let me add that this epithet 'Mahatma' later became a universally accepted 

synonym for Gandhi and you have been immortalized as 'Mahatma Gandhi' in the 

world history. Of course, Satyagraha and non-violence in the year 1906 became a 

powerful tool to fight the injustice of British against Indians and blacks in South 

Africa. It inspired leaders from Twentieth countries to lead civil rights movement. 

After all, Mahatma means a good soul. 

M (looks at me and then 

smiles shyly) I don’t know I 

was just doing my work. All I 

worked for and believed in, 

“Progress for all”, “Wellbeing 

for all” and “Universal uplift” 

(Pauses) Otherwise, to get 

better generalized meaning of 

this word, I was surfing the 

net and there I see this 

explanation for this word…Umm..wait let me check this blog I think its name is 

https://adipurusha.wordpress.com. Well, there is a good explanation, ‘Mahatma’ is 

nothing but a higher plateau of our self – achieved through one’s self-discipline, 

one’s devotion to a singular motive or vision, aided by self-belief that is more than 

self-confidence, and effective politics which is good ‘morally right’ inter-personal 

skills. There has to be a greater goal through which others can be benefited besides 

one’s own self. Altruistic people are selfless in the real sense, because they act 

keeping ‘selflessness’ as the center of their actions. Self-effacing or ‘self-sacrifice’ 

can lead one to his higher self. Knowledge of own self can make one to be a 

Mahatma. Humility, self-endurance and ‘sincere and righteous’ public empathy 

can make one lead a life of a Mahatma. 

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S Oh! But you are also called Bapu? 

M Ha!Ha!Ha! Oh Yes, I actually keep forgetting my real name…but I am 

humbled by such great honours. I am so thankful to all. Dhanyawaad! 

S No, it’s your politeness. I think it’s nothing considering your selfless services 

for nation, for the entire world and your great wisdom. So, the titles became 

sobriquets to be used by near and dear ones– Mahatma! And Bapu! (Father of the 

Nation). 

S(chuckles) I know your real names…Mohandas Karamchand Gandhi…I think 

whole world knows about it. 

M Oh…Bapu! Well…It is a thought. I think Subhas Chandra Bose was the first to 

call me;the Father of India (seems amused). Though people gossip about the 

differences between the two of us, only differences of opinion we had, was on 

what is the best for India. We both wished best for the country. 

Early years 

S Let’s go back to the childhood…those years of growing up.. 

M (seems lost in the old memories)…it’s so nostalgic to remember …it was a 

small, white-washed house in Porbandar, on the coast of Kathiawad in western 

India, where I was born on October 2, 1869. I remember my parents very fondly, 

Karamchand Gandhi and Putlibai. I also remember that when I was small, I was 

dark and small and looked no different from the millions of other children born in 

India. 

S Yet, this was no ordinary child. He was to fight and overcome a great empire 

that too without taking to arms, to set his country free. 

S 

Porbandar? 

M Porbandar is an old sea-port, coastal city in Gujarat, India overlooked by the 

distant Barda Hills. Even in ancient days ships from far off lands went there to 

trade. 

S And your family? 

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M (stands up and looks intently and lovingly at a family photograph) 

Well, let me tell you in detail. My Grandfather Uttamchand Gandhi, who belonged 

to a humble family of merchants, became the Dewan of Porbandar. He was 

succeeded by his son, Karamchand Gandhi popularly known as a Kaba Gandhi, my 

father. He had very little formal education, but his knowledge and experience made 

him a good administrator. He was brave and generous but he was also known for 

his bad temper. 

Putlibai, My mother’s name, she was deeply religious. Every day she worshipped 

at the temple. She was a lovable and strong-willed woman, widely respected for 

her wisdom and good sense. People often sought her advice on various matters. 

I was the youngest of the six children of Kaba Gandhi. The favourite child of the 

family (smiles) and was called 'Moniya' by parents and friends. I absolutely adored 

my mother. (Turns around and looks at the interviewer) I loved my father too, but 

was a little afraid of him. 

https://commons.wikimedia.org/ 

w/index.php?curid=16 

https://commons.wikimedia.org/wiki/File:Putlibai_Gandhi.jpg">vi 

a Wikimedia Commons 

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S And of course lots of fights with siblings? 

M As a child, Moniya means me, seldom liked to stay at home. He would go 

home for his meals and then run away again to play outside. If one of his brothers 

teased him or playfully pulled his ears he would run home to complain to his 

mother. 'Why didn't you hit him back? She would ask. 

'How can you teach me to hit people? Why should I hit my brother? Why should I 

hit anyone? It would be Moniya’s prompt reply. 

S You always wanted to become Bapu or Mahatma even as a child? 

M I preferred living alone and would read books for hours..ahh …yes .. I 

remember that I liked people. However I had one friend, a very good friend. Uka! 

Uka was a sweeper-boy and an untouchable. One day Moniya was given some 

sweets. He offered sweets to Uka. Later my mother saw this and asked sternly, 

'Don't you know that high caste Hindu should never touch an untouchable? She 

asked 

sternly. 

'I find nothing wrong in touching Uka. He is not different from me, is he? 

She looked angrily and told Moniya (me) to go and have a bath and say his 

prayers. 

Marriage 

S So, when the marriage happened? I want to know about Ba. 

M 

(brightens up, smiles) 

I was only thirteen when was told that I will soon to be married. My parent had 

already chosen the bride, Kasturbai. We were about the same age. We married in 

1882. 

Kasturbai was a pretty and lively girl. We often played together. Many times, I 

tried to teach my wife, but she could never concentrate on books, though she was 

quick to learn the household work. But later on, she taught me so much about 

idealism and selfless devotion. Kasturba relentlessly stood by me through thick 

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and thin and campaigned with me for, social, civil rights and independence of 

India, welfare of people. 

S In fact, Ba inspired the women in India to join the Indian independence 

movement address the socio-political causes 

Education Further 

S You went to study law? You always wanted to be a lawyer? 

M I passed the matriculation examination of the University of Bombay in 1887 

and enrolled at the Samaldas College in Bhavnagar. In 1888, went to study law at 

the Inner Temple in London. 

Talking of my law school, I remember that while in England I had also got more 

inclined in religion and vegetarian movement. Most of my assumptions, faiths 

were taking shape after meeting members of the Theosophical Society. 

I was called to the bar in June 1891 and admitted as a barrister and the next day 

was formally enrolled in the High Court. (smiles again) 

South Africa 

S You were travelling in a train compartment in South Africa and now the world 

knows about “The first act of civil disobedience.” 

M Oh, Yes. I witnessed situations which I had no idea about previously like 

rampant discrimination for non-white people. And when I was removed from a 

first-class railway compartment and thrown off a train that was the moment of 

truth. From there on, I decided to fight injustice and defend my rights as an Indian 

and a man. 

South Africa became the crucible which forged my identity as a political activist. 

During my stay there, I initiated many campaigns satyagraha (truth-force), people 

with me staged peaceful marches and presented themselves for arrest in protest 

against unjust laws. 

In 1893, I joined Dada Abdulla & Co., an Indian firm in the Colony of Natal, 

South Africa. It was my official trip via train to Pietermaritzburg, Natal, when the 

gentleman asked me to get down. Apart from this incident, I remember my years 

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spent in South Africa as profound, spiritual and filled with lots of political 

experiences. 

S Bapu, you have created many movements, you were a leading figure in the 

negotiations, resorted to fasts to raise voice against injustices, visited many a 

troubled areas and advocated many persuasive methods of civil disobedience, 

civil rights movements which influenced leaders of civil rights movements around 

the world, What do you think are your achievements? 

M I think that I walk every day for 18 kms for the last forty years. Ha! Ha! (Starts 

laughing). 

S Oh, that’s indeed discipline; after all you need tremendous stamina, good health 

and will power to change the course of history. 

But let me just tell you a few of your achievements that tweaked the history of the 

world. 

Your civil disobedience movement which inspired thousands across the globe was 

itself a big inspiration. You were responsible for the Civil Rights movement in 

twelve countries across four continents. You fought against racial discrimination 

in South Africa, your Satyagraha campaign in SA led to the 1914 Indian Relief Act. 

You won the first battle of civil disobedience in India at Champaran where your 

organized protests and strikes to get farmers compensation and control against the 

landlords made the British landlords signed an agreement granting more rights to 

the farmers..Also you successfully led a non-violent tax revolt in Kheda in Gujarat. 

Then there was the popular Non-cooperation movement in early 1920s. 

(Interviewer looks in amazement) How could you do so mach Mahatma? 

M (shrugs) It was just the outcomes of my beliefs. I think. I find all the religions 

as equal and I also believe in trying to pursue and express the same eternal truths 

and wisdom. Well, I fiercely advocate non-violence and compassion also. 

S I am not done yet. In South Africa, you promoted football as the non-violent 

campaigns and helped establish three football clubs in Durban, Pretoria and 

Johannesburg.. 

M 

(closes eyes and smiles) Dhanyawad! Thanks! 

S Why you always wore Dhoti or Loincloth? Bapu? 

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M You are very inquisitive. It’s a long story and old too. It was Ninety-five years 

ago on 22 nd September 1921; I decided to don a simple dhoti and shawl. This 

epoch-making decision was taken in Madurai. When I saw so many poor people of 

India and I had to work with them how could I do that? Wear expensive and 

different clothes? I stuck to this dress code even on my trips abroad and until this 

very last moment, I never regretted my decision. Well, I had written somewhere 

these lines about my choice 

On the way (from Madras – now Chennai - to Madurai by train) I saw in our 

compartment crowds that were wholly unconcerned with what had happened. 

Almost without exception they were bedecked in foreign fineries. I entered into 

conversation with some of them and pleaded for Khadi. …. They shook their heads 

as they said, 'We are too poor to buy Khadi and it is so dear.' I realized the 

substratum of truth behind the remark. I had my vest, cap and full dhoti on. When 

these uttered only partial truth, the millions of compulsorily naked men, save for 

their langoti four inches wide and nearly as many feet long, gave through their 

limbs the naked truth. What effective answer could I give them, if it was not to 

divest myself of every inch of clothing I decently could and thus to a still greater 

extent bring myself in line with ill-clad masses? And this I did the very next 

morning after the Madura meeting." 

Gandhiji with Tagore https://commons.wikimedia.org/w/index.php?curid=4784730 

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S Why Khadi? Why you always endorsed Khadi as the Swadeshi brand? 

M Hmm! Khadi has a very big vision. 

I wrote in Navajivan: “I do not want either my co-workers or readers to 

adopt the loincloth. But I do wish that they should thoroughly realize the 

meaning of the boycott of foreign cloth and put forth their best effort to get it 

boycotted, and to get khadi manufactured. I do wish that they may 

understand that swadeshi means everything.” 

S Do you know you are a fashion icon? 

M Gandhi caps are the latest fad, thanks to the much-celebrated social 

activist Anna Hazare who made it a nation-wide rage in recent times. They 

are now synonymous not just with politicians and dabbawallas 

but also with the youth and commoners. 

And someone told me that the round wired frames worn by me have inspired 

many fashion labels. Armani has a range of round rimmed glasses and more. 

He thinks they are “super trendy! Same goes for the dhoti pants. But yes, 

Khadi is the most amazing fabric ever. 

S Why round glasses? 

M The round glasses have since become popular, representing characters 

which have a soft demeanor and are physically weak but have strong 

personalities/intellect—Harry Potter, Clark Kent, and Velma are a few 

examples of this. 

During my time however, glasses were steel rimmed and built to last, and 

the lens was made of glass—it had to be ground on abrasive surface to fit the 

frame. This grinding required skill and fine tools. Round glasses without any 

drastic changes in curvature or sharp corners are easier to grind, which is 

why round or oval frames are popular instead of shapes with well defined 

corners for frames which use glass lenses. 

We take leave and express our thanks and gratefulness to Mahatma for doing 

so much for us. 

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So 

CULTURES 

oCTobER 2018 

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SoCultures October 2018

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