Brochure

. C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . C R E A T I V
R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . C R E A T I V E
E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . C R E A T I
T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . C R
E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D
S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C
C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E
O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T
D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C
T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S
H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R
N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K
E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T
F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N
I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E
S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V
. C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E
R E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R S T .
E A T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E R F I R
T I V E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I N K E
E S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D . T H I
S E C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O N D .
C O N D . T H I N K E R F I R S T . C R E A T I V E S E C O
O N D . T H I N K E R F I R S T . C R E A T I V E
D . T H I N K E R F I R S T . C R E A T
T H I N K E R F I R S T . C R
H I N K E R F I R S
N K E R F
F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O
R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F
H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R
E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E
I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E
S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O
T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L
E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T
E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E
. T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E
U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D .
T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U
Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T
H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y
S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H
I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E
S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O
T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S
E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T
T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E
. S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E
H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D .
O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S
O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D
T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T
S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L
R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T
U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L
Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U
A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R
N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S
D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H
T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y
G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T
B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G
T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A
E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D .
R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E
U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E
L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A
A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y
N T E D . S C H O O L F O R T H E S E R I O U S
D . S C H O O L F O R T H E S E R I O
S C H O O L F O R T H E S E
O O L F O R T H E
L F O R T
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THINKER
FIRST.
CREATIV
SECOND

S
E
.

EVERYBODY IS
CREATIVE, AND
THIS IS A BELIEF
THAT I HOLD
STRONGLY.
- MICHELLE LIM -

M.A.D. School started as an unconventional school for everyone who wants
to come and pursue their dreams. It is a school where your background
and past academic performances are not taken into account, a place where
everyone starts afresh and where everyone is encouraged to come out of
their shell and be mad. We are the only school in Asia which believes that
everyone is creative. Our mission is to “rekindle one’s passion in design,
rediscover possibilities in creative industries and to have one realize their
true potential”.
In Singapore, design schools are in abundance, where students are often
taught how to design but are unable to bring the value of their design to the
company due to their lack of understanding of business functions.
At M.A.D School, we impart the knowledge of business functions and
design, bridging the gap between what the market needs and what ordinary
students learn at various design institutions. So far, we have trained over
1200 students, with 80% of our initial students coming from different Asian
countries. Many Singaporeans were initially skeptical about pursuing their
creative dreams here and prefered established design schools to boutique
schools such as us. However, in the last 2 years, Singaporeans makes up 80%
of our totality. And in 2010, we welcomed students from France, Australia,
Scotland and Dubai.
MICHELLE LIM
CEO of M.A.D School
Many of our graduates are working in top advertising agencies like Ogilvy
& Mather, Dentsu, Lowe, BBD, etc, and they hold key positions such as Art
Director, Copywriter, Creative Directors and so on. Some enterprising ones
even moved on to start their own studios — Eleven Communictations, Duo
Studio, Design Airlab — just to name a few. We are proud to have them
playing significant roles in adding value to the marketing, advertising and
design industry.
So to all my young students, matured graduates or prospective students,
enjoy every moment of life. Everybody is creative, and this is a belief that
I hold strongly. At times, things may not turn out the way we wish, but
remember to stay on the path you have chosen, never let your passion die
and never stop learning even if you have achieved your goal. If you have
tried your best and worked towards the goodness of a creative professional,
God will show you the way.
Thank you.

02 | CEO MESSAGE
04| ABOUT M.A.D. SCHOOL
09 | M.A.D. GLOBAL
10 | M.A.D. COURSES
“Everybody is creative,
and this is a belief that
I hold strongly.”
05 | M.A.D. Gurus
06 | Industrial Orientation
Programme (IOP)
07 | Student’s Portfolio
08 | Our Testimonial
MAD Global is a platform for
MAD fanatics who have the
desire for exposure to creative
industries around the world.
10 | Higher Diploma
11 | Diploma
12 | Professional Certificate
13 | Module Sypnosis

WHY
M.A.D?
We think creativity without thinking
is no better than a blank canvas.
The survival of the fittest is an adage
of the past. Right now, it’s about
thriving with forward thinking.
Many schools lay claim to teaching
technical skills sets, but few can
hone strategic thinking skills. It’s a
world that separates the chaff from
the wheat; those who can think
strategically and those who can’t.
Strategic thinking is what gets you
to the top and the world rewards
those perched at the top.
Now, where do you want to be?
Evolve we shall. Stay ahead of the
digital game, we will. But it takes
so much more to truly thrive. M.A.D
School does more than impart the
experience, the technical skillset,
the know-hows and the blah blah
blah that all the other schools can.
It teaches you the game-changing
strategic skills. Think like never
before. See insights that are privy
to a selected few. Discover another
dimension. Adapt, and adapt fast.
Create to change. Change, so you
can create.

THAT’S ONE THING M.A.D SCHOOL’S HOST
OF LECTURERS CAN BOAST ABOUT!
Being industry players, active in their respective fields, our lecturers stay abreast
with their fast evolving industries and impart their most-up-to-date knowledge
to students, featuring an array of awards winners, from recipients of internetionally
acclaimed creative awards to honorable media accolades, our lecturers are wellversed
in the do’s and don’ts in winnging awards, and uses only such lofty
standards as benchmarks for their teaching.

KENJI CHOO
Academic Director at M.A.D. School by
Chatsworth Medi@rt Academy
As M.A.D. School’s Academic Director,
Kenji has accumulated more than 10 years
of professional teaching experience as a
design educator and 20 years of relevant
job experiences as a creative practitioner
in the graphic design, branding,
advertising, packaging, publishing and
printing industries.
Kenji graduated with a distinction in
Master of Design from Curtin University
of Technology, Australia, in 2003 and
received a year of professional packaging
design training from Japan in 1991. As
a design educator, Kenji shows keen
interest in his students’ learning, shares
beyond information and knowledge while
engaging his students in design thinking,
critical thinking, creative problem solving
and cultivating active learning. He plays a
critical role in recognising and nurturing
the many talents of his students to
maximise their creative potential.
With Kenji’s passion for teaching,
mentorship and engagement with his
students over the last few years, he
has personally nurtured and groomed
many successful design practitioners
and designpreneurs. To date, his past
students have won more than 100 local
and international awards and recognition
from Singapore, Germany, Canada, United
Kingdom and America. Kenji believes that
every student has the potential to be a
successful designer if they have the right
attitude and aptitude in their learning. His
ultimate objective as a design educator
is to ensure all of his graduating students
are industry-ready and relevant for the
competitive marketplace.

JAYAPRAKASH BOJAN
National Geographic Award winning Nature and wildlife photographer
After 18 years in the corporate world, Jayaprakash Bojan decided to quit
and pursue his passion for travel and nature/wildlife photography. He is the
grand prize title winner of the National Geographic nature photographer
of the year 2017, Winner of the Singapore wildlife photographer of the year
2017 and several other international awards over the years. He has also been
published by Natgeo, BBC and several other international magazines, He has
also featured in a live TV interview with BBC talking about his award-winning
images. His passion for nature and wildlife photography has also led him to
work on conservation.
IKE ANAND
Director of Markerting, Content & Growth at Zeus Digital
Ike has been working through-the-line as Creative Director and Sr Creative for
integrated agencies in Sydney, London and Singapore. His agency experience
includes the likes of Ogilvy, DDB, Euro RSCG, Sapient Nitro, Iris, TPG, Squake,
Maverick, Donor Cardwell Hawkins, etc. His clients include NTUC Insurance, HSBC,
Standard Chartered, Intel, Dell, Hewlett Packard, Nokia, Vodafone, Sony, Sony
Ericsson, Discovery, Unilever (Axe, Dove, Sunsilk), Reckitts Benckiser, Emirates,
Audi, Toyota, Hino, Lexus, Hennessy-Moet, Jack Daniel’s, BlackBerry, Dewar’s,
Bacardi-Martini. Like most creatives, Ike wishes he could clone himself in order
to juggle briefs and meet deadlines. But when he does get some spare time,
he is to be found in the gym. Or scuffing up the sand
MATHEW EDWARD LOH
Award Winning Photographer | Digital Retouching Expert at Shots Creation Pte Ltd
Edward’s passion is to inspire, empower and impart his photo-crafting skills and
conceptual brand thinking. He believes photography is a language and medium
that is powerful to communicate without language or cultural barriers.
Photocrafting combines capturing of images and crafting to refine to bring the
message out. Brands and clients includes the likes of Singapore Airlines, Cathay
Pacific Airlines, NorthWest Airlines, Bjet (private jets), Mercedes, BMW,VW, Fiat,
AIA, Mastercard, Visa, HSBC, DBS, American Express, Disneyland, Intel, Ben &
Jerry, Dole , Sprite, Coke, Carlsberg, Levis, Wonderbra, Texwood, Mont Blanc,
Johnny Walker, DHL, Fedex, Hong Kong Land, Pan Pacific Hotel, Park Royal Hotel,
Motorola, Nokia. China Mobile.
ANDY XU
Co Founder and Creative Director of Three Collective Pte Ltd
Previously an Art Director at Ogilvy & Mather, Andy is the current Co-
Founder and Creative Director of THREE COLLECTIVE PTE LTD, an enterprise
that provides thoughtful solutions for their clients in the area of Product
Development, Packaging Design, Art Direction and Design Services. He is
also a winner of the prestigious D&AD Yellow Pencil Award, along with 4
silvers at the 2012 Crowbar Awards. Iquas et quatibusdae volupturem net
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YASMIN KHATER
Founding Partner of VSS, Vision Strategy Storytelling Pte Ltd
Yasmine has always had the vision to make the world a better
place. She is obsessed with sales and why people hold back from
selling and communicating their big ideas to create the impact they
desire. During her studies in psychology and integrated marketing
communication at American University of Cairo, she directed the
expansion of the world’s largest student organization AIESEC into
Egypt and the Middle East. Her contribution made her one of the
youngest recipients of AIESEC’s Top 40 Under 40”. Her past clients
include P&G, PWC, Burger King, Essilor, Galderma and more.
JAEL CHNG
Founder, Chief Problem Solver of My Working Title, Independent Consultant and Educator
Being future-oriented and grounded in the present, Jael is always developing
individuals, teams and organisations for now and the future. As a creativeanalytic,
she blends innovation and pragmatism to catalyse sustainable positive
change. Jael is the founder of ‘My Working Title’ that empowers millennials to
advance their careers by developing their own career strategies. She runs her
own independent Design Thinking, Brand Communication consulting practice
and teaches Advertising and PR at a tertiary level. Over the last 15 years, Jael
has advised MNC, Government and Education clients such as Unilever, P&G,
HP, Government Technology Agency and Ngee Ann Polytechnic on Integrated
Marketing Communication, Design Thinking and Leadership Development.
COLIN LEE
Senior Graphic Designer at Creative Eateries Pte Ltd
Colin Lee’s 1st foray into graphic design was as a freelance designer in 2003;
designing brochures and flyers. That was also when his love for photography
developed and he started honing his skills for photography while on his job
assignments. After that, he made a commitment to delve into the industry,
accepting a wide range of assignments and increasing the breadth of his
experience. At the same time, he enrolled himself into Inspiration Design
International Where he graduated with a Diploma (High Distinction). Colin
is extremely proficient in Adobe Photoshop, Illustrator, InDesign, Flash and
Freehand in the Mac environment and an equally competent sharpshooter.
JASON CHIA
Founder | Venture Capitalist of Startup Big Boss
Jason has more than 26 years of best practice in cross-disciplinary brand experience
and marketing as an innovative leader at major brand agencies. He has a keen sense
in strategic approach, identifying business opportunities, improving productivity,
efficiency and driving World Class work, this flexible and unique talent in him
helps create and enhance the process of commercializing and monetizing on
business designs. As Executive Creative Director, he established Shopper Marketing
capabilities in Saatchi X Regional, leading and growing the Guangzhou agency
and adding the regional ECD role to his responsibilities as a member of the Global
Leadership Committee. He led the agency to work on Procter & Gamble’s FMCG
clients to develop their shopper-based strategy across GC and regional markets.

It’s not often you hear schools telling you to get out of class to
learn. We want you out! Our Industrial Orientation Programme
(IOP) exposes you to the innings of the creative industry through
interactions with industry experts and professionals.
INDUSTRIAL ORIENTATION PROGRAMME

1. ADMAN TALK
Experience matters. That’s why
we invite industry experts in
marketing, advertising and design
to share their experiences at our
Adman Talk. These inspiring, no-holdsbarred
sessions allow students to fire
questions and gain invaluable knowlege.
Past admen include a speaker from Pantone
Color in Hong Kong, award-winning creative
directors such as Rob Gaxiola, Kash Sree and
Jostein Solheim, Chief Executives Officer and Vice
President of Global Brand Development Ben & Jerry’s.
5. APPRENTICESHIP
Put all that you’ve learnt to
the test, in the real world.
Our design lab Re: Action
Design throws out design
challenges to students,
working with real clients.
Discover the entire design
process from receiving
the designbrief to the
final production.
3. LESSONS WITHOUT BORDERS
We take class out of the room in our Lessons
Without Borders series. Built into the curriculum,
the class is invited to a distinguished agency for
a creative session. Chris Leem Creative Director
and Founder of Asylum licked off the series,
followed by Carolyn Teo, partner at Kinetic.
4. CREATIVE NETWORKING
Robert Kiyosaki said; “ If you want to go s
omewhere, it is best to find someoone who
has already been there”. We hold that belief
fervently. Our CreativenNetworking sessions
give plenty of opportunities tonrub shoulders
with the who’s who and that may land you
that dream job upon graduation.
2. EXPERIENTIAL LEARNING
Load up on the learning and stir your
creative juices through experiences
such as film screenings, photographic
exhibitions, dance performances, concert
atendances, museum visits, poetry readings
and more. We intend to provoke students into
questioning and processing their interactions
with their experiences. Past field trips include
visits to Singapore Press Holding, Crowbar Awards,
Antails (a leading paper merchant) and The Swap
Show (collaborative exhibition featuring design studios
and agencies from cities around the world). An upcoming
series ‘Brand U’ featuring Mr. Low Siew Thiam, Chairman
of the Global Leadership Forum, will teach students how to
brand themselves.
6. INTERNSHIP
Internship is likened to making
baby steps into the real world.
We’ll match you up with
prospective agencies and
companies so you gain
experience before
turning into a pro.

- GEORGE LOIS -

CHECK OUT
OUR STUDENT’S
WORK

CHEN KAI’EN
Asience Shampoo
STUDENT’S NAME
Project Name
KAM PEI WAN AMELIE
Faber Castle
CHUA SEE HIANG
Panadol

KAM PEI WAN AMELIE
Essence
ALICE
It’s Nice That
TEO YAN YAN, LUNA
Singapore Airlines
CHONG QI WEN, RACHEL
Singapore Airlines

STUDENT’S NAME
Project Name

STUDENT’S NAME
Project Name

STUDENT’S NAME
Project Name

STUDENT’S NAME
Project Name

KAM PEI WAN AMELIE
Cotton Fluff

KAM PEI WAN AMELIE
Happy Thoughts

- NELSON MANDELAER -

STUDENTS’
HAKANAH RATHI
M.A.D School has taught me
to decide my own stomping
ground. To disrupt the orthodox.
To create fearlessly.
GARY MOK
18 months isn’t a very long
time, but comparing my first
assignment to my very last
one, i’ve come a long way.
The school has provided
me with everything Ineeded
to grow, i just had to know
how to maximise it.
NING GOH
The lecturers are all working in the
industry therefore I get to network
and expand my social network
which is good for the future. M.A.D
School is elevating my growth,
and it is easier for me to enter the
industry in the future.
CHELSEA CHEN
M.A.D School is made
up of people who truly
want to help you grow
and succeed.
TOMMY LAI
My thinking skills were developed and
challenged through each project and I
feel that has made me stand out from
the crowd today.”
ANDY XU
My time in CMA was
a great experience; I
especially recommend
the Academy for those
who are keen to enter
into the design and
advertising industry.
CMA took extra steps
to shape students’
potential in creativity.

GL
BAL
MADGlobal is a platform for Marketing Advertising
Design fanatics who have the desire for exposure to
creative industries around the world. You will meet
MAD people and get a first-hand experience of the
MAD world. You will achieve your ambitions by further
developing your creativity. It’s time to live your dreams
and share your passion. MADGlobal was founded
in February 2012, as a support organization for the
students at MAD School, but since the start we saw
the need to bring internationalism to the students
on Marketing Advertising and Design, so MA Global
opened it services to all the students and professionals
in Singapore and in other countries in the region.
MAD Global has already organized and participated
in several design events in Singapore and was present
with several students at Adfest in Thailand and Adstars
in Korea. We recently became the official partners
for Malaysia, Singapore and Vietnam of the Adstars
Festivalin South Korea. MadGlobal subscribe to that,
connectinh us to the matrix of the globalized world. It
is an independent entity, armed with an altuistic vision
of exposing students all over the world to all things
creative, sans geographical boundaries. From overseas
trips to competitions, camps and advertising awards
competitions; to global networking lunches, we have
the students’ expansion of their creative minds at heart.
More on MadGlobal at www.madglobal.org.

YOUR
TO
POS

JOURNEY
ENDLESS
SIBILITIES

THE ONLY MARKETING + ADVERTISING
+ DESIGN SCHOOL IN SINGAPORE.
M.A.D School offers our very own
mad formula through the Professional
Diploma in Advertising & Design course.
It integrates marketing & advertising
into design and ultimately equips our
students with the skills required to
build a career path towards their dream
of being a creative director, or setting
up their own agency. It is a combination
of our Diploma in Communication
& Design and Specialist Diploma in
Advertisiing & Design courses.
In this course, students will be trained
to take the rigours in the design
business, understand the market,
craft out advertising strategies and
eventually come up with designs and
visuals that communicate and sell the
product or services at a much higher
intinsic value projected by branding.
M.A.D School’s Diploma in
Communication Design course
trains students to be full-fledged
designers (even those without prior
creative backgrounds), whilst the
specialist Diploma in Advertising &
Design course trains students (who
are already designers) to be able to
think, plan and execute any design.
Everyone is aware that being able to
deisgn is no longer an issue. Taking up
an ordinary design course would equip
you with that skill. However, being
able to understand and communicate
with your clients with practicality on
top of your creativity is essential, and
we believe we provide you with this
in all our courses. The only marketing
+ advertising + design school in
Singapore. We are M.A.D School.

PROFESSIONAL DIPLOMA IN ADVERTISING AND DESIGN
OVERVIEW
COURSE DURATION
Full Time: 20 Months
Part Time: 28 Months
TIMETABLE
Full Time: Weekdays
• 10am - 1pm
• 12pm - 3pm
• 3pm - 6pm
Part Time: Weekdays
• 7pm - 10pm
LECTURER-STUDENT RATIO
Full Time: 1:20
Part Time: 1:20
COURSE FEES
Registration Fee: $650
Full Time $604/mth
Part Time $487/mth
Average number of students:
15 per class
Our most popular and signature formula integrating marketing & advertising into
the design. Yearning for a trailblazing career as a creative director or owner of your
design or advertising agency? This comprehensive course will arm you the strategic
thinking and analytical skills to thrive in the advertising and design industry.
It is a lethal combination of the Diploma in Communication Design and Specialist
Diploma in Advertising Design. M.A.D. School’s Professional Diploma in Advertising
and Design combines both pragmatic and strategic studies in a never seen before
three-in-one pow-wow diploma based on our M.A.D. formula. Benefit from site
visits, case studies, hands-on assignments and explorations into the contemporary
design by creating your portfolio through solid industry-like training.
LEARNING OUTCOMES
• Understanding the elements and priniples of design
• Understanding the importance of design visual literacy and how to use
it to communicate effectively
• Developing skill sets for the use of basic and advance Adobe Illustrator
and Photoshop
• Understanding the concept of Typography and how to correctly use the right
Typeface for the right application
• Crafting and creating of a strong corporate brand identity
• Vesed in conceptualising of packaging design
• Understanding and be versed in grid system, layout and style for editorual
• Be proficient in creating a website through css and html5
• Understanding of traditional and digital marketing, advertising strategies
and concepts
• Out of the box thinking
• Creative copywriting for advertising
• Understanding of branding concepts and brand development
• Knowing the relevance of TVC in the digital age and how to create them

VISUAL COMMUNICATION
This module allows students to
explore and embark on their
creative journey to discover
and cultivate what it takes to
become a successful visual
communication designer...
DIGITAL STUDIOS I & II
(ILLUSTRATOR & PHOTOSHOP)
This module introduces
students to the essentials
of Adobe Illustrator and
Photoshop unlock their
creative potential.
COPORATE IDENTITY
This module introduces
students to the essential
vector drawing tools to
unlock their creative potential
with Adobe Illustrator.
TYPOGRAPHY &
COMMUNICATION DESIGN
This module provides students
with the theoretical and
practical experiences of
typography as a visual language
and its application in visual
communication.
ONLINE MEDIA DESIGN
Through audience profiling,
planning of campaign
schedules and learning
the importance of storytelling,
students also delve into the
UI and UX aspects of
online media design.
PACKAGING & PRINT
This module offers students
an in-depth study of the
principles of packaging
design and the design
process from concepts to
three-dimensional forms.
EDITORIAL DESIGN
This module introduces
students the digital publishing
tools and techniques for
publications design and
gains insights into the
professional practice of
publication designers.
INNOVATIVE MARKETING
The Innovative Marketing module
introduces fundamental but
industry relevant marketing
concepts and framework.
21 ST CENTURY ADVERTISING
The 21stCentury Advertising
module will be covering
on advertising concepts &
theories and the world of
advertising & ad agencies.
CREATIVE THINKING
The Creative Thinking
module is a place where
students are taught the
methods to construct,
create and develop ideas,.
COPYWRITING
The Copywriting module
is a dynamic and highly
collaborative class that gives
students plenty of discussion
and practice opportunities.
BRANDING
The Branding module
covers the important aspects
of branding. Students will
learn how to build a branding
campaign by understanding
the fundamental concepts
of branding.
DIGITAL MARKETING
The Digital Marketing module
offers a complete coverage
of what it takes to become a
successful digital marketer.
What is digital marketing in
today’s marketplace?
TVC
(CONCEPT & DEVELOPMENT)
The TVC (Concept +
Development) module is an
introduction to TV advertising
medium. Understanding
what it’s best for, how has it
developed, how has it evolved.
M.A.D INTEGRATED PROJECT
The M.A.D. Integrated
Campaign Project is the final
major project for all Professional
Diploma in Advertising and
Design students. Students will
have to integrate everything
they have learned.

SPECIALIST DIPLOMA IN ADVERTISING DESIGN
OVERVIEW
COURSE DURATION
Full Time: 20 Months
Part Time: 28 Months
TIMETABLE
Full Time: Weekdays
• 10am - 1pm
• 12pm - 3pm
• 3pm - 6pm
Part Time: Weekdays
• 7pm - 10pm
Where design is the end goal and strategic thinking is the start, the Specialist
Diploma in Advertising Design is a course crafted for people who already have the
design skills, but want to take it to the next level by integrating the strategic aspects
of marketing and advertising into design work. This provides them with invaluable
strategic thinking skills, enabling them to analyse the market and strategise a plan
before designing.
LEARNING OUTCOMES
• Understanding of traditional and digital marketing, advertising strategies
and concepts
• Out of the box thinking
• Creative copywriting for advertising
• Understanding of branding concepts and brand development
• Knowing the relevance of TVC in the digital age and how to create them
LECTURER-STUDENT RATIO
Full Time: 1:20
Part Time: 1:20
COURSE FEES
Registration Fee: $650
Full Time $604/mth
Part Time $487/mth
Average number of students:
15 per class

INNOVATIVE MARKETING
The Innovative Marketing module
introduces fundamental but
industry relevant marketing
concepts and framework.
21 ST CENTURY ADVERTISING
The 21stCentury Advertising
module will be covering
on advertising concepts &
theories and the world of
advertising & ad agencies.
CREATIVE THINKING
The Creative Thinking
module is a place where
students are taught the
methods to construct,
create and develop ideas,.
COPYWRITING
The Copywriting module
is a dynamic and highly
collaborative class that gives
students plenty of discussion
and practice opportunities.
BRANDING
The Branding module
covers the important aspects
of branding. Students will
learn how to build a branding
campaign by understanding
the fundamental concepts
of branding.
DIGITAL MARKETING
The Digital Marketing module
offers a complete coverage
of what it takes to become a
successful digital marketer.
What is digital marketing in
today’s marketplace?
TVC
(CONCEPT & DEVELOPMENT)
The TVC (Concept +
Development) module is an
introduction to TV advertising
medium. Understanding
what it’s best for, how has it
developed, how has it evolved.
M.A.D INTEGRATED PROJECT
The M.A.D. Integrated
Campaign Project is the final
major project for all Professional
Diploma in Advertising and
Design students. Students will
have to integrate everything
they have learned.

DIPLOMA IN COMMUNICATION DESIGN
OVERVIEW
COURSE DURATION
Full Time: 20 Months
Part Time: 28 Months
TIMETABLE
Full Time: Weekdays
• 10am - 1pm
• 12pm - 3pm
• 3pm - 6pm
Part Time: Weekdays
• 7pm - 10pm
LECTURER-STUDENT RATIO
Full Time: 1:20
Part Time: 1:20
COURSE FEES
Registration Fee: $650
Full Time $618/mth
Part Time $526/mth
Average number of students:
15 per class
For aspiring designers. With or without prior design experience.
You have a keen eye for aesthetics. Designs inspire you. You’re inspired to design.
Computer graphic software training coupled with lessons on principles of design
such as symbols, colours, etc. The Diploma in Communication Design will equip
students with a strong fundamental skill set in visual literacy, technical executions
and design software competency.
This course will teach you to conceptualise for design applications such as
editorial and packaging, while you’re exposed to industry workings. Interactions,
consultations, hands-on assignments, as well as presentations, will fully prepare you
for the design world.
LEARNING OUTCOMES
• Understanding the elements and priniples of design
• Understanding the importance of design visual literacy and how to use
it to communicate effectively
• Developing skill sets for the use of basic and advance Adobe Illustrator
and Photoshop
• Understanding the concept of Typography and how to correctly use the right
Typeface for the right application
• Crafting and creating of a strong corporate brand identity
• Vesed in conceptualising of packaging design
• Understanding and be versed in grid system, layout and style for editorual
• Be proficient in creating a website through css and html5

VISUAL COMMUNICATION
This module allows students to explore and
embark on their creative journey to discover
and cultivate what it takes to become a
successful visual communication designer...
DIGITAL STUDIOS I (ILLUSTRATOR)
This module introduces students to
the essential vector drawing tools to
unlock their creative potential with
Adobe Illustrator
DIGITAL STUDIOS II (PHOTOSHOP)
This module introduces students to the
professional practice and experts’ choice
of digital image editing, manipulation and
photo retouching tools for graphic design
and multimedia with Adobe Photoshop.
TYPOGRAPHY &
COMMUNICATION DESIGN
This module provides students with the
theoretical and practical experiences of
typography as a visual language and its
application in visual communication.
EDITORIAL DESIGN
This module introduces students
the digital publishing tools and
techniques for publications design
and gains insights into the professional
practice of publication designers.
COPORATE IDENTITY
This module introduces students to
the essential vector drawing tools to
unlock their creative potential
with Adobe Illustrator.
ONLINE MEDIA DESIGN
Through audience profiling, planning
of campaign schedules and learning
the importance of storytelling, students
also delve into the UI and UX aspects
of online media design.
PACKAGING & PRINT
This module offers students
an in-depth study of the principles
of packaging design and the
design process from concepts
to three-dimensional forms.
COMMUNICATION DESIGN PROJECT
This is the final major project for all
Diploma in Communication Design
students. Students will have to integrate
everything they have learnt from
the past modules.

DIPLOMA IN DIGITAL MARKETING
OVERVIEW
COURSE DURATION
Full Time: 20 Months
Part Time: 28 Months
TIMETABLE
Full Time: Weekdays
• 10am - 1pm
• 12pm - 3pm
• 3pm - 6pm
Part Time: Weekdays
• 7pm - 10pm
LECTURER-STUDENT RATIO
Full Time: 1:20
Part Time: 1:20
The Diploma in Digital Marketing course is a comprehensive programme,
integrating both strategic and pragmatic approaches, to prepare you well to
face marketing challenges in the digital world. Be it whether you are a newbie to
digital marketing or a hot-seated marketer who is learning on the job, you will
benefit from this well-thought-out communications programme that builds you
a strong foundation in digital marketing. How digital technology changes our
buying behaviours, what is social listening, how to develop content that builds
your digital assets and more. It is also an equipping workshop that demands your
creative muscle, polishes your art of storytelling and executes your great plans into
published digital work.
LEARNING OUTCOMES
• Understanding of traditional and digital marketing, advertising strategies
and concepts
• Out of the box thinking
• Creative copywriting for advertising
• Understanding of branding concepts and brand development
COURSE FEES
Registration Fee: $650
Full Time $590/mth
Part Time $295/mth
Average number of students:
15 per class

INNOVATIVE MARKETING
The Innovative Marketing module introduces
fundamental but industry relevant
marketing concepts and framework.
DIGITAL MARKETING
The Digital Marketing module offers
a complete coverage of what it
takes to become a successful digital
marketer. What is digital marketing
in today’s marketplace?
CONTENT MARKETING & CREATION
Content is king, conversation is Queen.
It is science to understand your audience,
it is an art to make them follow you.
You will learn what content marketing
is and how to engage your online
community through storytelling.
BRANDING
The Branding module covers the
important aspects of branding.
Students will learn how to build a
branding campaign by understanding
the fundamental concepts of branding.
COPYWRITING
The Copywriting module is a
dynamic and highly collaborative class
that gives students plenty of discussion
and practice opportunities.
SOCIAL MEDIA MARKETING
Apart from being trained to become
a strong social media practitioner, some
useful skills which you can expect to
acquire from this course are:

DIPLOMA IN PHOTOGRAPHY AND
DIGITAL IMAGNING
OVERVIEW
COURSE DURATION
Full Time: 20 Months
Part Time: 28 Months
TIMETABLE
Full Time: Weekdays
• 10am - 1pm
• 12pm - 3pm
• 3pm - 6pm
Part Time: Weekdays
• 7pm - 10pm
LECTURER-STUDENT RATIO
Full Time: 1:20
Part Time: 1:20
The objective of this photography diploma course is to provide a good
understanding of the visual and technical skills necessary to pursue photography
as a career in the chosen fields. This course will cover advanced composition, studio
lighting and portfolio presentation.
The most demanded genres of photography in the industry such as documentary,
fashion, portraiture, and product will be taught. In addition, the class will introduce
a variety of historical and contemporary photographers as well as issues and
theories within photography.
Students will strive to bring technical control into accord with artistic vision. Visual
problem solving and precise craftsmanship will be stressed.
LEARNING OUTCOMES
• Understanding of traditional and digital marketing, advertising strategies
and concepts
• Out of the box thinking
• Creative copywriting for advertising
• Understanding of branding concepts and brand development
COURSE FEES
Registration Fee: $650
Full Time $850/mth
Part Time $472/mth
Average number of students:
15 per class

VISUAL COMMUNICATION
This module allows students to
explore and embark on their
creative journey to discover
and cultivate what it takes to
become a successful visual
communication designer...
FUNDAMENTALS OF
PHOTOGRAPHY
This module delves first into
the history of photography
and the documentation of
its advancements.
DIGITAL IMAGING I
The new Digital Imaging I
module not only allows for an
easier cross learning between
Photoshop and Lightroom
and understand how they can
compliment each other
NATURAL & STUDIO LIGHTING
What is light; what is light
in photography? Students
who go through this module
will fully understand the
effects of light and how it
can create or destroy...
PORTRAITURE PHOTOGRAPHY
In Portraiture Photography
module, you will learn the
techniques professionals use to
capture stunning portraitures,
the correct lenses to use,
lighting for different skin
tones and textures etc.
FASHION PHOTOGRAPHY
The Fashion Photography
module introduces students
to the intensity of professional
fashion photography. You
will learn the entire process
of setting up and direct a
professional fashion shoot.
PRODUCT PHOTOGRAPHY
The Product Photography
module teaches you creative
and innovative ways for
photographing products, filling
your portfolio with commercial
worthy product shots.
DOCUMENTARY PHOTOGRAPHY
The camera is capable of
capturing important events
and decisive moments, but
not all pictures are of flash and
brilliance.

VISUAL COMMUNICATION
This module allows students to explore and
embark on their creative journey to discover
and cultivate what it takes to become a
successful visual communication designer.
Students will learn the importance of how to
integrate basic design elements, principles of
design, visual composition and relationships
to develop and resolve visual problems.
Specifically, this course focuses on the design
process, function, exploration of various media,
graphical experimentation, theoretical and
practical skills of visual communication design.
The aim of this module is to provide students
an insightful experience on the role of visual
communication design, purpose, function,
process and contemporary practices of visual
communication.
DIGITAL STUDIOS I (ILLUSTRATOR)
This module introduces students to the essential
vector drawing tools to unlock their creative
potential with Adobe Illustrator while learning
useful shortcuts to enhance their design
workflow. Students will learn from fundamental
to the advanced techniques of adobe
illustrator to create and construct logo design,
2-dimensional and 3-dimensional graphics,
special visual effects, typographical graphics,
realistic illustrations, perspective drawing
and 3D packaging mock up presentation.
The aim of this module is to equip students
with the industry professional skills and
techniques to edit and create vector visual
graphics and special visual effects in the world
of visual culture and highly visual saturated
society today.
DIGITAL STUDIOS I I (PHOTOSHOP)
This module introduces students to the
professional practice and experts’ choice
of digital image editing, manipulation and
photo retouching tools for graphic design
and multimedia with Adobe Photoshop.
Students will learn from fundamental to the
advanced skills and techniques of Adobe
Photoshop to create special visual effects,
artistic interpretation of images and enhance
digital photography. The emphasis includes
design process, exploration of advanced
Photoshop techniques by integrating raster
and vector graphics with Adobe Illustrator
to maximizing the creative potential of
the tools to create appealing visuals to
effectively engage the audiences. The aim of
this module is to provide students, graphic
designer, web designer, multimedia designer,
photographer as well as special effects artist
with the professional skills to digital image edit,
retouch, process digital image confidently and
professionally in your respective profession.
TYPOGRAPHY AND COMMUNICATION DESIGN
This module provides students with the
theoretical and practical experiences of
typography as a visual language and its
application in visual communication design.
Students will learn the history of type, anatomy,
terminology, type classifications, principles of
typography, typographic layout, type aesthetic
and type choices consideration. The emphasis
includes an in-depth understanding of the role,
purpose, and function of typography. The aim
of this module is to provide students with the
understanding of how typographic elements
such as letter structure, legibility, readability,
tone of voices, type personality, characteristics,
mood, selection of type choices, integration of
other design elements and visual compositional
relationships can create a visual impact in visual
communication design today.
CORPORATE IDENTITY AND DESIGN
This module will provide students the science
behind every corporation’s ‘persona’. Besides
creating the corporate personality, the module
also explores the components of a corporate
identity programme that will promote
consistency in both discipline and application.
Students will learn about the coming of
corporate communications, the story, visual
and package, science of symbols, logos and
colours, logotype and semiotics, supporting
devices and applications, corporate design
mandatories and the corporate identity system
and why is it so important.
PACKAGING AND PRINT TECHNOLOGY
This module offers students an in-depth study
of the principles of packaging design and
the design process from concepts to threedimensional
forms. Not only will students
explore key concepts of the packaging design
development process, aesthetics, and visual
composition organization, they will also learn
about structural construction, technicalities,
print production, packaging material and
its properties, mechanisms and the overall
presentation of the packaging design.
The emphasis includes the sustainability
and environmental issues associated with
packaging design. The aim of this module is
to provide students with the necessary skills
to analyse and comprehend how packaging
design elements (size, shapes, colour, material,
graphics, typography, visual images, graphical
treatments), choices of material and appropriate
printing options can be integrated together as
an effective marketing tool, creating impact
and influence on consumers’ perception and
buying decisions.
EDITORIAL DESIGN
This module introduces students the digital
publishing tools and techniques for publications
design and gains insights into the professional
practice of publication designers. Students
will learn the anatomy of publication, design
principles of page layout, grid systems, visual
elements, and the organization of editorial
content through Adobe InDesign software. The
emphasis includes conceptual development,
design process, choosing appropriate paper
stocks, print production, and finishing.
The aim of this module is to provide students
with the essential publication software, page
layout skills, design considerations and practical
publishing skills to create the personality
and tone for publication to engage defined
target audiences.
ONLINE MEDIA DESIGN
This module introduces students to the broad
spectrum of online media. Students will learn
what is online media, the media types, channels
vs social media, as well as the importance of
online presence for brands and how to reach
an audience through online media. Through
audience profiling, planning of campaign
schedules and learning the importance of
storytelling, students also delve into the UI and
UX aspects of online media design, as well as
learn, understand the properties of different
kind of web languages, in order to effectively
curate and design and online media campaign.
TVC (CONCEPT + DEVELOPMENT)
The TVC (Concept + Development) module
is an introduction to TV advertising medium.
Understanding what it’s best for, how has it
developed, how has it evolved. Students will
learn to write a TVC Script, the importance of
brief, understanding AIDA model, how to apply
AIDA and how to get it right and use it to decide
on a film approach. The ten commonly used
approaches, their merits and pitfalls. They will
also learn to craft a storyboard and present it
effectively to make a great TVC with great ideas.​
CREATIVE THINKING
The Creative Thinking module is a place where
students are taught the methods to construct,
create and develop ideas, which can be applied
across all mediums and platforms. Students
will learn how the creative process fits into
the planning process and how to distinguish
the difference between strategic development
and execution (design). It discusses the
development of creative concepts that are
designed to meet advertising objectives.
Students will also learn to understand the
difference between effectiveness and creativity.

21 ST CENTURY ADVERTISING
The 21st Century Advertising module will be
covering on advertising concepts & theories
and the world of advertising & ad agencies;
and account management that will include
presentation sessions on getting clients to buy
into the strategy. Students will be taught the
fundamentals of advertising and what are the
difference between marketing planning and
advertising planning. The focus is on advertising
planning and the processes involved. Students
will also learn from the perspective of key
players in the advertising industry and how
do they contribute to the advertising process.
Does advertising lie? What are the control
mechanisms to ensure ethical practice in the
advertising industry?
COPYWRITING
The Copywriting module is a dynamic
and highly collaborative class that gives
students plenty of discussion and practice
opportunities. Not only will they master the
different techniques of copywriting, students
will learn creative concepts that sell. For those
interested in pursuing a career in advertising,
it will introduce them to life working in an
agency. For others, this is a chance to pick up
the skills of creating attention, stirring interest,
prompting desire and inducing action with
their persuasive writing.
BRANDNG
The Branding module covers the important
aspects of branding. Students will learn how to
build a branding campaign by understanding
the fundamental concepts of branding and
how it works. This module will focus mainly on
areas such as what makes a brand, its worth,
the business and creative sides, brand image,
personality, identity and equity.
INNOVATIVE MARKETING
The Innovative Marketing module introduces
fundamental but industry relevant marketing
concepts and framework. Students will learn
to perform accurate consumer research
through qualitative and quantitative research
paradigms, the importance of market
segmentation and how it influences message
development. Students will also learn about
Omni-channel marketing, inbound marketing
and how analyzed data plays a strategic role in
the new world marketing.
DIGITAL MARKETING
What is digital marketing in today’s
marketplace? Understanding Owned, Earned
and Paid Media. Techniques for search engine
optimization (SEO) and how to measure the
success of search engine marketing (SEM).
Using a framework of profiling digital audiences
in strategising your digital plan.
SOCIAL MEDIA MARKETING
Apart from being trained to become a strong
social media practitioner, some useful skills
which you can expect to acquire from this
course are Content Creation, Conversation
Management and Community Building,
Microblogging and Influencer Management,
Social Media Readiness Assessment of an
Organisation and Social Media for Event
Marketing.
CONTENT MARKETING AND CREATION
(STORYTELLING)
Content is king, conversation is Queen. It
is science to understand your audience, it
is an art to make them follow you. You will
learn what content marketing is and how
to engage your online community through
storytelling. This course comprises of essential
skills like choosing the right tools, the art of
telling a story, tone of voice, small production
budgeting etc. for effective storytelling
via different media like choosing the right
tool, learnign the art of telling a story via
tone of voice, small production budgeting,
producing, editing & post production of
a short video using simple equipment,
drawing the right visuals to drive the
message and using social media to promote
your content.
FUNDAMENTALS OF PHOTOGRAPHY
This module delves first into the history of
photography and the documentation of its
advancements. The technical skills needed
to operate a DSLR camera in manual mode
will then be taught through theoretical and
practical means, giving students the trust
and confidence to operate a professional
camera. Through this course, students will
also learn to develop and master the ‘eye’ for
photography through assignment practice. The
aim of this module is to equip students with the
fundamental skills and techniques needed in
order to operate a professional DSLR.
DIGITAL IMAGING I
(LIGHTROOM AND PHOTOSHOP
Instead of learning Photoshop and Lightroom
separately, the new Digital Imaging I module
combines both these essential software
into a single course. This not only allows for
an easier cross learning between the two
software, but also allows students to gain a
more comprehensive understanding of how
Photoshop and Lightroom can compliment
each other to reach greater editing and retouching
heights.
DOCUMENTARY HOTOGRAPHY
The camera is capable of capturing important
events and decisive moments, but not all
pictures are of flash and brilliance. Sometimes
the photographer takes a step back, reflects,
and becomes an author to their shots. In
Documentary Photography, students will learn
what it takes to be a professional documentary
photographer - the proper code of conduct,
ethics, planning and execution etc. They will
also learn tips to scale from 1,000 photos to 10,
different methods of editing and continuity of a
professional documentary.
NATURAL AND STUDIO LIGHTING
What is light; what is light in photography?
Students who go through this module will
fully understand the effects of light and how
it can create or destroy. The various types of
light sources (both natural and artificial/studio
lights) and how to correctly use them to your
advantage will be taught through theoretical
and practical examples. The module also aims
to get students to be familiar with the different
types of studio lighting & equipment and how
to operate them professionally and efficiently.
PORTRAITURE PHOTOGRAPHY
They say the eyes of a person are the windows to
their soul. In Portraiture Photography module,
you will learn the techniques professionals use
to capture stunning portraitures, the correct
lenses to use, lighting for different skin tones
and textures etc. The student will also learn the
correct workflow for portraiture shoots for both
studio and outdoor settings.
PRODUCT PHOTOGRAPHY
The Product Photography module teaches you
creative and innovative ways for photographing
products, filling your portfolio with commercial
worthy product shots. Learn priceless tips,
camera settings and secrets advertising
agencies / professional product photographers
use to breathe life into even the most boring
and mundane objects. You will also learn the
correct workflow for product shoots in both
studio and outdoor settings.
FASHION PHOTOGRAPHY
The Fashion Photography module introduces
students to the intensity of professional fashion
photography. You will learn the entire process
of setting up for a fashion shoot, how to direct
a professional model and the make-up artist to
create the look you want; the various fashion
styles and themes; the different innovative
ways to use studio lighting etc. You will also
learn to correctly select your shots for use in
different display platforms, such as websites,
magazine covers, newspaper ads etc.

LOCATE US
M.A.D School
By Chatsworth Medi@rt Academy
30 Merchant Road Riverside Point
#03-04 to 06, #03-22 to 24,
Singapore 058282
+65 6337 5449
info@cma-academy.com
madschool.edu.sg
MADschooledusg
MADschooledusg
madschooledusg
madschool
Opening Hours:
Mondays-Fridays: 9.30 am - 10.00 pm
Saturdays: 9.30 am - 1.00 pm
• Clark Quay MRT
• Bus Stop B06189
• Buses: 51, 143, 174E, 174 and 186
• 5 mins walk from The Central
Design: Nur Aisyah Osman (PDAD)
Photography: M.A.D staffs & students

FLAP —>>
M.A.D School by Chatsworth Medi@rt Academy
30 Merchant Road Riverside Point
#03-04 to 06, #03-22 to 24,
Singapore 058282

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T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L
E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T
E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E
. T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E
U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D .
T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U
Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T
H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y
S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H
I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E
S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O
T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S
E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T
T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E
. S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E
H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D .
O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S
O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D
T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T
S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L
R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T
U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L
Y T A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R I O U
A L E N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S E R
N T E D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H E S
D . T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y T H
T A U G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T B Y
G H T B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G H T
B Y T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A U G
T H E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D . T A
E S E R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E D .
R I O U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E N T E
U S L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A L E
L Y T A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y T A
A L E N T E D . S C H O O L F O R T H E S E R I O U S L Y
N T E D . S C H O O L F O R T H E S E R I O U S
D . S C H O O L F O R T H E S E R I O
S C H O O L F O R T H E S E
O O L F O R T H E
F O R T
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M
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OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
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OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
OOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
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A D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
L M A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D. SCHOOL M.A.D.
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