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IBM<br />
IBM SPSS Modeler Sales Mastery Test v1<br />
<strong>M2090</strong>-<strong>732</strong> <strong>Exam</strong><br />
Question & Answer <strong>PDF</strong><br />
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Question 1<br />
Version: 7.0<br />
As part of your IBM SPSS Modeler opportunity progression, the Chief Financial Ofcer of the prospectie<br />
company requests a Return on Iniestment reference for IBM SPSS Modeler. Which would NOT apply?<br />
A. A building manufacturer realized a 113% return on iniestment in 12 months.<br />
B. A diiision <strong>with</strong>in IBM predicts to haie 150% return on iniestment in one year.<br />
C. A telemarketer using ANOVA realized $2M in cost saiings the frst year of use.<br />
D. A telecommunicatons company who realized $3.8M in cost saiings per year.<br />
Question 2<br />
Which pain point of business executies is best addressed by IBM SPSS Modeler?<br />
A. The need to make smarter decisions at all leiels of the organizaton.<br />
B. Rapidly increasing marketng costs.<br />
C. Inability to automate routne analytcs tasks.<br />
D. Regulatory compliance.<br />
Question 3<br />
Aoswern B<br />
Aoswern C<br />
A prospect wants to beter predict who will respond to his marketng campaigns. He is currently<br />
eialuatng a iariety of solutons. According to BANT, what informaton is needed to determine if this<br />
opportunity is iiable?<br />
A. Identfy Authority to Purchase, Determinaton of Timeline for Acquisiton, Assessment of Need,<br />
Confrmaton of Budget<br />
B. Identfy Authority to Purchase, Estmaton of Return on Iniestment, Seriices and Training Needs<br />
Assessment, Confrmaton of Budget<br />
C. Identfy Authority to Purchase, Estmaton of Return on Iniestment, Determinaton of Market<br />
Segment Applicaton. Confrmaton of Budget<br />
D. Seriices and Training Needs Assessment, Determinaton of Market Segment Applicaton, Assessment<br />
of Need, Determinaton of Timeline for Acquisiton<br />
Question 4<br />
Aoswern B<br />
When an organizaton is using or interested in R, which of the following statements is true?
A. R can do eierything that IBM SPSS Modeler can do.<br />
B. IBM SPSS Modeler can use and augment R.<br />
C. IBM SPSS Modeler and R are incompatble.<br />
D. R has powerful deployment capabilites.<br />
Aoswern B<br />
Question 5<br />
Which of the following is NOT a ialue propositon that would be used when competng against SAS for an<br />
opportunity?<br />
A. IBM SPSS Modeler is typically quicker to implement <strong>with</strong> a large data proiider, experiencing a 6 to 1<br />
faster implementaton tme <strong>with</strong> SPSS oier SAS.<br />
B. IBM SPSS Modeler empowers business users <strong>with</strong> a marketng department gaining IT independence<br />
by allowing them to do their own market basket analysis and loyalty models.<br />
C. IBM SPSS Modeler deliiers faster tme to ialue, <strong>with</strong> a North American insurance company reducing<br />
model deielopment tme from 18 months to 6 weeks when using SPSS is. SAS.<br />
D. IBM SPSS Modeler has more algorithms proiiding for deeper analytcal optons. This helps retailers<br />
secure 10K additonal customers when they use a secret algorithm their compettors couldn't duplicate.<br />
Aoswern C
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