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Australian Corporate Lawyer - Winter 2015

Australian Corporate Lawyer is the official publication of the Association of Corporate Counsel (ACC) Australia. The Winter 2015 issue focuses on 'Delivering Value to the Business' and features a range of articles covering topics including: maximising company valuation; cross-border contracts and; personal branding.

Australian Corporate Lawyer is the official publication of the Association of Corporate Counsel (ACC) Australia. The Winter 2015 issue focuses on 'Delivering Value to the Business' and features a range of articles covering topics including: maximising company valuation; cross-border contracts and; personal branding.

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the<strong>Australian</strong><br />

corporatelawyer<br />

June <strong>2015</strong>, Volume 25 – Issue 2<br />

The official journal of<br />

acla<br />

australian corporate<br />

lawyers association.<br />

a member of the<br />

DELIVERING VALUE<br />

TO THE BUSINESS<br />

IN THIS ISSUE:<br />

Maximising Company Valuation<br />

Adding value to the C-suite<br />

Cross-border Contracts<br />

Personal Branding<br />

Sponsored by


Most Innovative<br />

<strong>Australian</strong> Law Firm<br />

2014 Financial Times Asia-Pacific<br />

Innovative <strong>Lawyer</strong>s Awards<br />

Most Innovative<br />

Law Firm<br />

2014 BRW Client Choice Awards<br />

Best Law Firm<br />

Revenue $50 to $200 million<br />

2014 BRW Client Choice Awards<br />

Innovation<br />

Seeing what others<br />

haven’t seen.<br />

Innovation involves taking conventional,<br />

established practices and making them better,<br />

smarter, more successful.<br />

At Gilbert + Tobin, we’ve been a leader in<br />

innovation in the legal market for over 25 years.<br />

We have assisted leading <strong>Australian</strong> and<br />

international businesses with innovative solutions<br />

to their commercial challenges. This is why Gilbert<br />

+ Tobin has become the firm of choice for our<br />

clients’ most important work.<br />

Sydney<br />

Melbourne<br />

Perth<br />

gtlaw.com.au


INSIDE…<br />

Volume Number 25 Issue Number 2<br />

DELIVERING VALUE<br />

TO THE BUSINESS<br />

the<strong>Australian</strong><br />

corporatelawyer<br />

Features<br />

6 Member Profile: Sally Glover<br />

Yum! Restaurants International<br />

7 The Value of Acting with Courage<br />

11 My Experience: New to In-House<br />

13 <strong>2015</strong> In-house Counsel Report:<br />

An indispensable resource for in-house lawyers<br />

15 What Will You Do When a Serious<br />

Incident Hits Your Business?<br />

19 Make It So: An <strong>Australian</strong> Bank Banishes<br />

Hourly Fees<br />

20 Directors’ Duties<br />

Additional safeguards and implications in relation<br />

to the Corporations Act<br />

22 Personal Branding and Engaging Your<br />

Key Stakeholders<br />

24 What the Quality of Responses Says About<br />

Your RFT<br />

25 How to Nail That Tender Response<br />

29 <strong>Australian</strong> Anti-Corruption Proposal<br />

To mandate disclosure of offshore mining and<br />

resources payments to governments<br />

31 Seven Reasons Cyber Risk Should Be On The Radar<br />

of <strong>Corporate</strong> Counsel<br />

34 Maximising Company Valuation<br />

36 General Counsel: Adding Value To The C-Suite<br />

38 Cross-Border Contracts – Beware, Things<br />

May Go Wrong!<br />

40 Update From the Courts<br />

Regulars<br />

5 President’s Report<br />

14 ACLA News<br />

ACT / VIC / WA<br />

18 ACLA News<br />

SA / TAS / NSW<br />

28 ACLA News QLD<br />

42 New Members<br />

<strong>Australian</strong> <strong>Corporate</strong> <strong>Lawyer</strong>s Association<br />

ACN 003 186 767<br />

Editorial<br />

Editor: Emma Langoulant<br />

T: (61) 3 9248 5548<br />

E: emmalangoulant@acla.com.au<br />

Journal Sponsorship and Advertising<br />

Are you interested in reaching 4,000 ACLA<br />

members Australia-wide? Please contact:<br />

Emma Langoulant<br />

T: (61) 3 9248 5548<br />

E: emmalangoulant@acla.com.au<br />

If you are interested in other sponsorship<br />

opportunities with ACLA, please contact:<br />

Nicole Greenwell<br />

T: (61) 3 9248 5511<br />

E: nicolegreenwell@acla.com.au<br />

Letters to the Editor<br />

You are invited to submit letters to the editor by<br />

email: emmalangoulant@acla.com.au<br />

Articles for Publication<br />

If you have an article you would like to submit<br />

for publication, please contact:<br />

Emma Langoulant<br />

T: (61) 3 9248 5548<br />

E: emmalangoulant@acla.com.au<br />

Contributions are included at ACLA’s discretion<br />

and may be edited.<br />

General Enquiries<br />

T: (61) 3 9248 5500<br />

E: membership@acla.com.au<br />

W: acla.com.au<br />

Publisher<br />

The <strong>Australian</strong> <strong>Corporate</strong> <strong>Lawyer</strong> is published by<br />

the <strong>Australian</strong> <strong>Corporate</strong> <strong>Lawyer</strong>s Association.<br />

Design & Print<br />

Eastern Press Pty Ltd<br />

T: (03) 9561 8200<br />

E: sales@epress.com.au<br />

W: epress.com.au<br />

Disclaimer<br />

The opinions, advice and information contained in<br />

this publication may not be shared by the <strong>Australian</strong><br />

<strong>Corporate</strong> <strong>Lawyer</strong>s Association. They are solely offered<br />

in pursuance of the object of the <strong>Australian</strong> <strong>Corporate</strong><br />

<strong>Lawyer</strong>s Association to provide an information service<br />

to corporate lawyers.<br />

The Association issues no invitation to any member<br />

or other person to act or rely upon such opinions,<br />

advice or information or any of them and it accepts<br />

no responsibility for any of them. It intends by this<br />

statement to exclude liability for any such opinions,<br />

advice or information. Readers should rely on their<br />

own enquiries in making any decisions which relate to<br />

the content here.<br />

acla<br />

australian corporate<br />

lawyers association.<br />

a member of the<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

3


the<strong>Australian</strong>corporatelawyer<br />

FAST FACTS<br />

While 66% of in-house counsel take on any work that<br />

arises, 23% of all in-house counsel are allocated to<br />

a core legal practice area or speciality, and a further<br />

11% work with a core business team.<br />

89% of in-house counsel rate contracts and<br />

commercial work in the top-5 areas of work.<br />

60% of legal functions are under high to extreme<br />

pressure due to resource and budget limitations,<br />

up slightly from 55% in 2012.<br />

77% of legal functions predict workflow to increase<br />

over the next two years, with 20% predicting it will<br />

remain the same and only 3% predicting a decrease.<br />

All statistics have been taken from the <strong>2015</strong> In-house Counsel Report: Benchmarks and Leading Practices.<br />

4 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


The official journal of<br />

australian corporate<br />

lawyers association. a member of the<br />

June <strong>2015</strong>, Volume 25 – Issue 2<br />

Sponsored by<br />

acla.com.au<br />

PRESIDENT’S REPORT<br />

the<strong>Australian</strong><br />

corporatelawyer<br />

acla<br />

DELIVERING VALUE<br />

TO THE BUSINESS<br />

Adrian Goss<br />

National President<br />

It’s an incredibly exciting time for ACLA.<br />

The alliance with the ACC will deliver<br />

significant additional resources to<br />

members as well as increasing the extent to<br />

which we, as an organisation and as members<br />

of that organisation, are connected to other<br />

in-house counsel globally. There’s a huge<br />

amount of work going on behind the scenes<br />

to make the alliance a reality. The National<br />

Office team are going above and beyond in<br />

this regard and their efforts are a testament to<br />

their dedication and professionalism.<br />

Through weekly emails, we’re giving you a<br />

taste of the benefits that the alliance will<br />

deliver. It’s clear that members are excited<br />

by the prospect – we are getting the highest<br />

open rates for those emails that we’ve ever<br />

received. While there will be some immediate<br />

benefits, many of the benefits will develop<br />

organically over time, principally through<br />

formal and informal engagement. When the<br />

alliance ‘goes live’ on 1 July, I encourage you to<br />

explore the possibilities for such engagement.<br />

ACLA has also recently launched the <strong>2015</strong> Inhouse<br />

Counsel Report: Benchmarks and Leading<br />

Practices, produced jointly with the <strong>Corporate</strong><br />

<strong>Lawyer</strong>s Association of New Zealand (CLANZ).<br />

The report is an invaluable resource for legal<br />

teams seeking to understand how they<br />

perform relative to their competitive set or<br />

considering the ways in which they manage<br />

the legal function.<br />

This year, the report offers rich data regarding<br />

trends over time. It shows that in-house legal<br />

departments have significantly reduced<br />

their spending on external legal services<br />

as organisations strengthen internal skills,<br />

embrace lower cost alternate providers<br />

and negotiate harder for a better deal. The<br />

report also revealed the challenges for those<br />

holding the mantle of general counsel. The<br />

most significant pressure cited by 78 per cent<br />

of in-house teams were workload and<br />

time pressure.<br />

The research suggests that the scorecard<br />

for law firms is mixed. While the majority<br />

of in-house counsel were satisfied with<br />

their primary law firm, only 51 per cent<br />

of organisations said that their main firm<br />

provided advice at a reasonable price and<br />

only 60 per cent said quotes were realistic.<br />

Delivering value and transparency in relation<br />

to the pricing of external legal services<br />

remains a key challenge for the providers of<br />

those services.<br />

One positive trend emerging is that the<br />

in-house profession is performing well in<br />

relation to addressing gender equality issues.<br />

The report show that 42 per cent of the<br />

351 organisations surveyed had a female as<br />

their head of legal function, up from 38 per<br />

cent in 2012. Significantly outperforming<br />

its counterparts in private practice and the<br />

corporate sector.<br />

On the advocacy front, we are working<br />

with the Victorian and NSW regulators to<br />

address issues that arise for in-house counsel<br />

as a result of the introduction of the Legal<br />

Professional Uniform Law. In NSW, in particular,<br />

the LPUL creates some potentially significant<br />

issues but, at this stage, it is our expectation<br />

that the transitional arrangements for which<br />

we have advocated will largely ameliorate the<br />

impacts of those issues.<br />

Finally, we continue to develop the ACLA<br />

GC100, which seeks to meet the needs of our<br />

members who are GCs of Australia’s largest<br />

companies. As I noted in the last Journal, the<br />

ACLA GC100 will fill a gap that is currently<br />

missing in ACLA’s offering by providing a<br />

forum to address issues relevant to that group<br />

and an opportunity for members of that<br />

group to exchange ideas and experiences<br />

with each other.<br />

With registrations now open, I look forward<br />

to seeing you all at the <strong>2015</strong> ACLA National<br />

Conference, to be held on 11-13 November at<br />

Sheraton Mirage, Gold Coast!<br />

ACLA BOARD<br />

President<br />

Adrian Goss<br />

Bauer Media Limited<br />

Vice President<br />

Gillian Wong<br />

St Barbara Limited<br />

Immediate Past President<br />

Suzanne Hillier<br />

National Offshore Petroleum Safety and<br />

Environmental Management Authority<br />

Company Secretary<br />

Rachel Portelli<br />

Intensive Group Pty Ltd<br />

Directors<br />

Jane Bates<br />

Airservices Australia<br />

Alicia Burgemeister<br />

Viterra<br />

Erica Clark<br />

IOOF Holdings<br />

Justin Coss<br />

InterRisk<br />

Karen Grumley<br />

Aurizon<br />

Andrew Lamb<br />

Mike Madden<br />

iseek Communications<br />

Monika Maedler<br />

Tassal Group Limited<br />

Marisa Muchow<br />

<strong>Australian</strong> Government Solicitor<br />

Mei Ramsay<br />

Medibank Private Limited<br />

Melvin Yeo<br />

African Mining Capital Group<br />

ACLA Membership<br />

1300 558 550<br />

PO Box 422<br />

Collins Street West<br />

Melbourne VIC 8007<br />

acla.com.au<br />

IN THIS ISSUE:<br />

Maximising Company Valuation Adding<br />

value to the C-suite<br />

Cross-border Contracts<br />

Personal Branding<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

5


the<strong>Australian</strong>corporatelawyer<br />

MEMBER PROFILE SALLY GLOVER:<br />

Working in a small team for a large global company<br />

Sally Glover<br />

Sally Glover is the Chief Legal and <strong>Corporate</strong> Affairs<br />

Officer for Yum! Restaurants International (South<br />

Pacific), which is the franchisor of the KFC and Pizza<br />

Hut brands in Australia.<br />

Yum! Restaurants International (Yum!)<br />

is the franchisor of the KFC and Pizza<br />

Hut brands in Australia. As part of a<br />

comparatively small legal team within a much<br />

larger business, the legal function at Yum! is<br />

faced with a constant stream of legal queries<br />

from several departments on a breadth of<br />

topics. At the head of the legal function is<br />

Sally Glover, Chief Legal and <strong>Corporate</strong> Affairs<br />

Officer for the South Pacific region.<br />

Sally has a wealth of legal and business<br />

experience, having previously held senior<br />

legal positions with US multi-nationals Pfizer<br />

Pharmaceuticals and Constellation Wines<br />

Australia (now Accolade Wines), as well as<br />

directorships with numerous companies<br />

and not for profit organisations. She has also<br />

been an advisor to the (now former) Premier<br />

of South Australia, and a partner in a South<br />

<strong>Australian</strong> commercial law firm.<br />

Attracted to the idea of working within<br />

a business that allowed professional<br />

development beyond purely technical legal<br />

skills, Sally moved in-house from private<br />

practice in 2003. The move allowed her to gain<br />

an opportunity to work on a diverse range of<br />

issues and become truly ingrained in the inner<br />

workings of a business.<br />

Since joining Yum! Sally’s role has expanded<br />

considerably and in addition to heading the<br />

legal team she is also responsible for corporate<br />

social responsibility (CSR), government<br />

relations and issues management.<br />

Sally’s CSR role involves chairing KFC’s<br />

executive level CSR Steering Committee. The<br />

goals set by the Committee act as ongoing<br />

measures of the business’s success, and drive<br />

and refine KFC’s progressive CSR strategy.<br />

For Sally, it has been, and continues to be, a<br />

rewarding experience to work for a company<br />

that, among other things, builds sustainable<br />

business strategies as well as supporting a<br />

range of programs that assist youth in local<br />

and international communities.<br />

‘The KFC business is more than just delivering<br />

great tasting chicken to its consumers.<br />

The company is committed to being bestin-class<br />

in sustainability as well as in its<br />

people program, which means the work is<br />

extraordinarily diverse. There is certainly more<br />

to this chicken business than meets the eye.’<br />

Chairing the CSR Steering Committee is just<br />

one example where by taking on additional<br />

responsibilities Sally has become more<br />

involved in different aspects of the business.<br />

Sally’s success in the business can be<br />

somewhat attributed to a requirement for<br />

all executives who join KFC. As she explains:<br />

‘I was required to work for seven weeks in a<br />

KFC store to become “certified to manage a<br />

shift” before commencing work in the head<br />

office. Working in the restaurant is tough and<br />

I’m proud of the fact I passed the test and<br />

received my certification on the first attempt!’<br />

During her time at Yum!, Sally has discovered<br />

the challenges that come with working in a<br />

small legal team for a large global company.<br />

Within her team is a lawyer with more than<br />

35 years of post-qualification experience,<br />

undertaking a job-share arrangement<br />

with a lawyer who has around 8 years<br />

post-qualification experience; a lawyer<br />

with overseas experience; along with a<br />

paralegal (who has been with the company<br />

for 26 years). Sally also has a direct report<br />

from another department and is currently<br />

mentoring a lawyer in another country.<br />

Sally believes there will always be pressure on<br />

in-house teams to do more with less and it is<br />

likely that the work that in-house legal teams<br />

will participate in, particularly for KFC Australia,<br />

will become more diverse as business needs<br />

and external perceptions evolve.<br />

Achieving the best outcomes for the business<br />

can often mean that the in-house team is<br />

required to juggle a large volume of work<br />

with very limited resources. Being a small<br />

part of a much larger business, Sally’s team<br />

are constantly faced with legal queries from<br />

various departments on a wide range of topics.<br />

A key component for what Sally believes<br />

makes the team successful is the ability to<br />

provide sound legal advice and apply the law<br />

to a diverse set of issues – while being adaptive<br />

and aware of the commercial objectives of the<br />

business. On this Sally says: ‘We must be both<br />

adaptive, whilst cognisant of the real business<br />

impact of the advice we provide.’<br />

Sally is proud of her fantastic combined KFC<br />

and Pizza Hut all female legal team. ‘All lawyers<br />

in the team have worked in private practice<br />

and at other companies in different industries,<br />

and as such, bring a range of knowledge and<br />

experience to the table.’<br />

As Sally states, working for a global company<br />

requires thinking in a global mindset. ‘In our<br />

business it is imperative to recognise that a<br />

decision made locally in a franchised system<br />

may set a precedent globally. Similarly, the<br />

<strong>Australian</strong> business always has to have one<br />

eye on the issues affecting other markets since<br />

these could have local impact.’<br />

Working for a global company also gives rise<br />

to strategic challenges. ‘On a practical level,<br />

working across multiple time zones requires<br />

careful management of time and methods of<br />

receiving information, not to mention some<br />

late nights and early morning calls.’<br />

But with each challenge comes opportunity<br />

– recently Sally was asked to lead an<br />

international data security project.<br />

Sally believes heads of legal functions<br />

should have a solid understanding of the<br />

whole business, great communication and<br />

influencing skills, sound ethics and judgment<br />

and a service-driven mentality. Furthermore,<br />

the in-house legal team must have the ability<br />

to prioritise issues.<br />

Sally explains ‘This helps their internal clients<br />

understand what is most important, but also<br />

if time is limited, allows focus to be on the<br />

items that will have the biggest impact on<br />

the business.’<br />

At the heart of everything, Sally believes<br />

that key to being an effective in-house<br />

awyer is having a genuine understanding of<br />

the business.<br />

‘In-house lawyers should also have the ability<br />

to interact well with a range of internal<br />

clients and external parties, have excellent<br />

communication skills, strong commercial legal<br />

skills, an ability to think strategically and an<br />

enthusiasm for the cut and thrust of business.<br />

Being receptive to change and flexibility is also<br />

important,’ Sally concluded.<br />

6 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

THE VALUE OF ACTING WITH COURAGE<br />

<strong>Corporate</strong> lawyers bring value through<br />

their ability to identify and avoid risk.<br />

Sometimes the risk may be due to<br />

hasty or self-interested decision-making at<br />

executive or board level, which creates risk<br />

for the in-house lawyer themselves. They<br />

risk being ostracised and excluded, or even<br />

pushed out of the company, by pointing out<br />

risks those in power want to ignore.<br />

The fear of being victimised, dismissed or<br />

overlooked for promotion can bring about<br />

self-doubt and undermine confidence in<br />

the face of having to give unpopular legal<br />

advice. Yet, if you do not stand your ground<br />

or if you dilute your advice, you could put the<br />

organisation at risk, and it will be you who<br />

is held accountable if later problems occur.<br />

Therefore, it is imperative in the role of legal<br />

counsel to cultivate a courageous mindset<br />

and act with confidence.<br />

It not only takes courage to act against the<br />

majority to avoid risk, but it takes just as much<br />

courage to take a risk. Those in the business<br />

of avoiding risk can be seen to be difficult<br />

or ‘human speed humps’ by others. Today’s<br />

corporate lawyer needs a healthy degree of<br />

self-confidence, fueled with wisdom to act<br />

with courage not only in avoiding, but in<br />

taking risks, for the good of themselves and<br />

the organisation.<br />

Why be courageous?<br />

According to Peter Voyer 1 , courage is one of<br />

the four pillars essential to strong leadership,<br />

along with loyalty, knowledge and integrity.<br />

Voyer points out that courage is the linchpin<br />

of the four pillars. It takes courage to show<br />

loyalty in the face of hard times, to act on our<br />

knowledge and consistently<br />

demonstrate integrity.<br />

The greatest breakthroughs in life and<br />

business require some courageous action;<br />

whether it is having the courage to admit<br />

to an oversight, the courage to suggest a<br />

new approach, the courage to disagree, the<br />

courage to end something, start something<br />

or change something, or the courage to hold<br />

someone accountable for poor decisions<br />

or behaviours.<br />

Acting courageously will gain you a reputation<br />

of reliability, integrity and trustworthiness.<br />

Those who are known for speaking up at the<br />

appropriate time are seen to have greater<br />

value to strategic planning than those who<br />

stay silent and simply nod their heads. What<br />

is the point of having group brainstorming if<br />

all are in agreement with the leader? No good<br />

leader wants to be surrounded by ‘yes-men’<br />

and ‘yes –women’; they need to know they<br />

can count on their advisory teams to have<br />

their back at all times.<br />

Finally, there is great value in cultivating<br />

courage at the personal level. Research<br />

indicates that acting with courage on a<br />

regular basis strengthens our sense of selfesteem<br />

and ‘locus of control’. This leads to<br />

greater confidence and by repeatedly acting<br />

with courage over time, courage becomes a<br />

habitual and effortless part of our character.<br />

People who have cultivated the ability to act<br />

courageously experience less anxiety, are<br />

better equipped to deal with change and<br />

empower those around them to think more<br />

critically and innovatively.<br />

Become friends with fear<br />

The dominant reason we tend not to act<br />

with courage is fear. It may be fear of<br />

rejection, fear of loss of security, fear of loss<br />

of reputation or future opportunities, fear<br />

of upsetting someone or not being liked<br />

anymore, or maybe even fear of being taken<br />

seriously and having to then back up our<br />

argument with action.<br />

Fear is an emotion that serves as an internal<br />

warning signal. Our automatic physiopsychological<br />

response is to feel extreme<br />

uneasiness and our sympathetic nervous<br />

system (fight/flight) is activated. In this state<br />

our thinking races and we are more likely to<br />

react from instinct rather than reason.<br />

In some cases fear does not have such<br />

instant and clear symptoms; rather, there are<br />

chronic indicators such as excessive worry,<br />

generalised anxiety and random panic attacks.<br />

Chronic fear can be mentally, socially and<br />

emotionally debilitating as well as producing<br />

health problems, such as head/neck aches,<br />

digestive problems and general fatigue. In<br />

extreme cases, sustained stress due to fear<br />

can eventually lead to illnesses such as heart<br />

disease, stroke and diabetes. 2<br />

You gain strength, courage and confidence<br />

by every experience in which you stop and<br />

look fear in the face. You are able to say to<br />

yourself, “I lived through this horror. I can<br />

take the next thing that comes along.” You<br />

must do the thing you think you cannot do.<br />

Eleanor Roosevelt<br />

Dr Karina Butera<br />

Dr Karina Butera is a leading authority on<br />

understanding psycho-social dynamics in<br />

personal and organisational behaviour. Dr<br />

Butera is a cultural change specialist who<br />

has worked extensively in state and local<br />

government, healthcare and industry.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

7


the<strong>Australian</strong>corporatelawyer<br />

We put a lot of energy into our fear response.<br />

Worry is nothing more than the presence of<br />

imagined fearful situations. Most people<br />

will experience sleeplessness, nervousness<br />

and lack of productivity when worrying<br />

about something they have fears about. Yet,<br />

in most cases, after the event has been<br />

tackled, the outcome is not nearly as bad as<br />

we had imagined.<br />

Think for a moment of the last time you felt a<br />

high level of fear over an action you knew you<br />

needed to take. What were all the scenarios<br />

that played out in your mind before you took<br />

that courageous action? What percentage<br />

of those scenarios were positive and what<br />

percentage were negative, or even dire? It<br />

can be quite laughable when we look back at<br />

all the stories we told ourselves in the lead up<br />

to a daring moment of action. Yet, seldom<br />

do the devastating outcomes we worried<br />

about manifest. Inevitably it is the horrific<br />

outcomes that gain the most attention in<br />

our minds, rather than the more logical and<br />

positive outcomes, when in reality it should<br />

be the reverse.<br />

There is wisdom in the saying: that which<br />

you focus on becomes your reality. When<br />

we worry, fret and constantly focus on the<br />

enormity of the challenges ahead, we block<br />

ourselves from exploring all the options<br />

openly. We get bogged down and burdened,<br />

which depletes our energy levels, deletes our<br />

optimism and quashes our confidence. This<br />

then is experienced by others as negativity,<br />

resistance, uncertainty, nervousness and lack<br />

of confidence, which means our argument<br />

is not likely to be taken as one delivered<br />

with conviction and objectivity. So the more<br />

you obsess about the potential negative<br />

consequences of acting with courage,<br />

the more likely you are to create those<br />

negative consequences.<br />

Next time you need to muster courage, look<br />

openly at the related fear. Write it down or<br />

speak about it out loud to someone. Once it is<br />

out of your head, it will be much easier to look<br />

at it objectively and assess what the reality of<br />

the outcome is likely to be.<br />

To act courageously does not mean the<br />

absence of fear, it simply means ‘acting in the<br />

presence of fear’ or as Susan Jeffers 3 puts it:<br />

‘feeling the fear and doing it anyway’.<br />

Rather than seeing fear as something to run<br />

from, a courageous person will see fear as an<br />

ally. It provides a warning, stimulates thinking,<br />

and offers a challenge or opportunity that can<br />

lead to something greater. Feeling the fear<br />

can simply be a warning to explore the matter<br />

further, signaling a need for different or more<br />

creative solutions. It is there to help us, not<br />

hinder us.<br />

Four Steps to taking<br />

Courageous Action<br />

One: Be certain<br />

Lack of certainty can stall us from acting<br />

with courage. When there is something you<br />

believe you should do, but you are unsure<br />

of the outcome, the fear of being wrong<br />

may hold you back. At times like this, doing<br />

further research or speaking with a trusted<br />

advisor, mentor or wise friend can help you to<br />

gain clarity. However, expecting to feel 100%<br />

certain will stop you from having the courage<br />

to take a calculated risk and lead<br />

to procrastination. Ask yourself the<br />

following questions:<br />

• Have I fully researched the matter?<br />

• Have I looked at all sides of the issue?<br />

• Am I putting too much weight into one<br />

party’s interests?<br />

• Am I 95% sure that this is the right thing to<br />

do? If not, what do I need to know to be<br />

95% sure?<br />

• What am I really risking in this situation?<br />

What is the true likelihood of a<br />

negative outcome?<br />

Two: Make a decision<br />

Once you have gained at least 95% certainty<br />

about what you need to do, make your<br />

decision to do it and commit to acting on it<br />

within a specific time frame. Share this with<br />

someone you trust to keep yourself true to<br />

your decision.<br />

Three: Develop a plan<br />

Too often we make a decision and act on<br />

it in a reactive way. Be disciplined enough<br />

to develop a strong plan to ensure your act<br />

of courage goes as smoothly and wisely as<br />

possible. You might include the following in<br />

your plan:<br />

• What is the goal and ideal outcome of this<br />

act of courage?<br />

• What are the risks involved, and how will I<br />

counter these?<br />

• Who needs to be involved?<br />

• What is the worst case scenario, and how<br />

will I handle this?<br />

• What is my contingency/recovery plan?<br />

• When will I do it?<br />

• How will I do it?<br />

• What supporting documentation<br />

will I need?<br />

• What steps will I take to prepare myself<br />

mentally and emotionally?<br />

Four: Implement your plan<br />

This final step seems the most simple one, but<br />

in fact it is the hardest. You will still have to<br />

manage your fear, and only you can actually<br />

take that step into the act of courage.<br />

Calm your fears by:<br />

• Reminding yourself of how things could<br />

turn out if you don’t act courageously.<br />

• Visualising the positive outcome.<br />

• Reminding yourself of all the times in the<br />

8 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

past you have been through challenges that<br />

took courage, and draw strength from this<br />

knowledge about yourself.<br />

• Being prepared for a negative outcome –<br />

ready to accept it with grace, knowing you<br />

have acted in alignment with your own and<br />

company values and sense of what is right.<br />

• Getting your body as calm as possible<br />

prior to taking action. Take five long, deep<br />

breaths, with each breath tell yourself ‘I<br />

can do this’ or ‘It will all be okay’. Enter the<br />

conversation with your posture upright,<br />

shoulders back and chin up.<br />

• Know that this moment of courage will<br />

come to an end and you will feel better<br />

for it.<br />

Practice Makes Perfect<br />

Each and every time you act with courage, you<br />

will become more proficient and confident.<br />

You will realise that it’s not that hard after all;<br />

in fact, the sense of relief and inner triumph<br />

The only way to discover the limits of the<br />

possible is to go beyond them.<br />

Arthur C Clarke<br />

that you feel after acting with courage can be<br />

truly exhilarating and energising. It is in your<br />

own and your company’s best interest for you<br />

to cultivate courage as part of your emotional<br />

intelligence tool kit at work.<br />

So put it to the test. What have you been<br />

putting off through worry and fear? Commit<br />

to acting courageously on that particular<br />

matter. Each time you are faced with an<br />

opportunity to show courage, work through<br />

the four steps. Remember you are paid<br />

to keep the company safe and profitable,<br />

and that will make your input sometimes<br />

unpopular – but are you seeking popularity or<br />

a strong reputation of reliability and integrity?<br />

Trust yourself to make it through whatever<br />

life throws you – you’ve got yourself this<br />

far, you’ve proven you have it in you to be<br />

courageous. Own it!<br />

Footnotes<br />

1 Voyer, Peter A., 2011, “Courage in Leadership: From the<br />

Battlefield to the Boardroom” Ivey Business Journal,<br />

November/December, 2011.<br />

2 Rimer, Sara, 2011, “The biology of emotion – and what<br />

it may teach us about helping people to live longer”,<br />

Happiness and Health, <strong>Winter</strong> 2011.<br />

3 Jeffers, Susan, 1987, Feel the Fear And Do It Anyway,<br />

Fawcett Columbine.<br />

IN-HOUSE INSIGHTS<br />

The <strong>2015</strong> Benchmarks and Leading Practices Report - Out Now!<br />

The only Report of its kind in Australia, the<br />

<strong>2015</strong> Benchmarks and Leading Practices<br />

Report is now available for purchase.<br />

No matter the shape or size of your organisation<br />

or legal function - a sole in-house counsel or large<br />

legal team - this Report contains essential material<br />

for everyone.<br />

With benchmarking data, tips and insights the<br />

Report aims to assist any in-house legal function<br />

demonstrate and achieve value.<br />

The <strong>2015</strong> Report is bigger than any previous study<br />

and has been produced by in-house counsel, for<br />

in-house counsel.<br />

Go to acla.com.au to purchase a copy of the report.<br />

PRODUCT<br />

Online Version<br />

Additional Online<br />

copies (maximum<br />

of 5)<br />

Hard copy - available<br />

to ACLA Full<br />

Members only<br />

AMOUNT (Inc.GST)<br />

$695* ACLA Full Members<br />

$995 Non-ACLA Members (currently<br />

working in-house)<br />

$1395 Others (Associate, student members/<br />

law firms)<br />

$195 per copy<br />

$790*(Inc. postage)<br />

* To qualify for this rate you must be a financial Full Member of ACLA.<br />

PHONE 1300 558 550<br />

WEB acla.com.au<br />

<strong>Australian</strong> <strong>Corporate</strong> <strong>Lawyer</strong>s Association ABN 97 003 186 767<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

9


the<strong>Australian</strong>corporatelawyer<br />

10 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

MY EXPERIENCE: NEW TO IN-HOUSE<br />

Having started as a paralegal with<br />

DLA Phillips Fox, moved to Thomson<br />

Geer <strong>Lawyer</strong>s and essentially worked<br />

within the same legal team for nearly 8 years,<br />

moving in-house was not an easy decision.<br />

Ultimately, the opportunity to build my<br />

own team and have influence within an<br />

ever growing sector, combined with the<br />

Government’s commitment to work/life<br />

balance, was too attractive to turn down.<br />

My role within Metro South Health<br />

From 1 July 2012, Queensland Health<br />

effectively split the managerial and the public<br />

facing functions within the Department<br />

of Health. Sixteen new statutory bodies<br />

(Hospital and Health Services (HHS)) were<br />

created across Queensland, each aligning to<br />

geographical areas. For each HHS, a Board<br />

and Executive structure were set up, and<br />

decision making was largely returned to that<br />

geographical area in which health services<br />

were to be provided.<br />

With these new HHSs, other functions<br />

traditionally performed by the Department<br />

in Brisbane itself were now to be performed<br />

by each HHS, including activities such as<br />

procurement. Metro South Health, servicing 1<br />

million people, employing over 10,000 staff<br />

and having an operating budget of $1.6<br />

billion, decided to build a procurement<br />

team for initiatives that were Metro South<br />

Health specific.<br />

My role within the Procurement and Supply<br />

Team at Metro South Health was completely<br />

new. Prior to my arrival in August 2014, legal<br />

advice was obtained externally. However,<br />

with strategic direction to drive savings in<br />

procurement activities, Metro South Health<br />

chose to create a new permanent legal role.<br />

Expectations versus reality<br />

There are inherent limitations when moving<br />

from a dedicated private firm providing<br />

legal services to a lean business unit<br />

within government. I knew to expect less<br />

administrative support, and to not have the<br />

budget to be able to attend conferences<br />

and external training. I also had it on good<br />

authority that the internal approval processes<br />

would sometimes require skilled and patient<br />

navigation, to address the clinical versus<br />

financial interests at stake.<br />

What I had not anticipated, or at least not<br />

to the extent I would experience, was the<br />

deference given to my role. The written and<br />

oral communication skills that are taken for<br />

granted within a law firm are highly valued,<br />

and there was a great deal of eagerness to<br />

have my input.<br />

I had also assumed that my scope of work<br />

would be confined to procurement contracts,<br />

and that this limited scope would generally<br />

be understood and accepted. On the<br />

contrary, I have found that people within<br />

the organisation will, with the very best<br />

of intentions, ask for legal advice on every<br />

possible issue: from leases, to construction<br />

projects, to employment contracts, to<br />

government competitive neutrality, and the<br />

finer points of conflicts of interest.<br />

Visibility and accessibility have therefore<br />

been a double edged sword. While it is<br />

encouraging that my advice is sought and<br />

valued on any number of issues, it also<br />

has meant I need to push back against<br />

demands that would force me to neglect the<br />

projects I need to prioritise. Ultimately, I am<br />

accountable for delivering procurement and<br />

commercial legal advice, even if that means<br />

that I have to politely but firmly decline to<br />

assist on non-procurement issues.<br />

In-house versus private practice<br />

For me, the major advantage for moving inhouse<br />

is being embedded within a business<br />

unit that allows direct and continual contact<br />

with my internal clients. Those internal clients<br />

are other business units, Executive or the<br />

Board, depending on the matter at hand. This<br />

allows me to understand the business better,<br />

at both a day-to-day level and at a higher<br />

strategic level.<br />

In private practice, the exposure to a client<br />

and their business tends to be limited to<br />

the issues for a specific contract or dispute.<br />

Understandably, limiting the scope of the<br />

engagement for an external legal firm is<br />

necessary to manage costs. However, it also<br />

necessarily means that certain parts of the<br />

business are not visible, even if they should<br />

be or need to be. Being in-house allows me<br />

to participate in many more projects than<br />

external legal firms would ever be involved.<br />

Even if I cannot be the sole purveyor of legal<br />

advice due to lack of capacity or specialisation,<br />

at the very least I have the chance to flag<br />

something as a concern that warrants further<br />

investigation or advice.<br />

One other major benefit of being in-house<br />

is being able to shape the very framework<br />

upon which Metro South Health conducts<br />

Dana Prasek<br />

Dana has broad experience in commercial<br />

and litigious roles, having worked in the<br />

<strong>Corporate</strong> / IPT teams at DLA Phillips Fox<br />

and Thomson Geer from 2007 to 2014. In that<br />

time, Dana was involved in long running<br />

trade practices litigation, intellectual property<br />

transactions, and was on an extended<br />

secondment with an ICT client.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

11


the<strong>Australian</strong>corporatelawyer<br />

itself commercially. I have direct input and<br />

leadership for new policies, procedures<br />

and processes, including driving contract<br />

management, procurement activities and<br />

education. It has allowed me to develop<br />

and hone my presentation and facilitation<br />

skills, and to facilitate cultural change across<br />

the organisation.<br />

Tips for success: what I would tell<br />

a new in-house lawyer<br />

Each organisation is different, and each inhouse<br />

lawyer’s role will naturally be defined<br />

according to the needs of the organisation.<br />

For me, the key messages below are good to<br />

keep in mind for a lawyer moving away from<br />

private practice.<br />

Legal tips and tricks<br />

• Be flexible: priorities change from week-toweek,<br />

day-to-day, hour-to-hour. However,<br />

try not to let the reactive or urgent work<br />

constantly push back on the less urgent but<br />

still important foundation work.<br />

• Be on alert: you will come across issues<br />

that may not be flagged for your particular<br />

attention, but you will need to address<br />

them, or know enough to identify that there<br />

is something that has to be addressed.<br />

• Maintain your independence but be realistic<br />

when dealing with internal clients and risk/<br />

commercial decisions. You may need to<br />

be commercially minded but refrain from<br />

actually making those decisions yourself.<br />

• Find people who you can bounce ideas<br />

off, and who can give you necessary<br />

direction. These might be lawyers in your<br />

organisation, or in similar organisations.<br />

• Even if your organisation lacks a training<br />

budget, there are many resources available<br />

to you to ensure you remain updated. You<br />

can find a great deal of support through<br />

legal updates, CLE days and other events.<br />

• If you can, help with internal education<br />

and training about your role and the issues<br />

that commonly arise. Do not assume that<br />

the rest of the organisation will understand<br />

it or know about it (for example, legal<br />

professional privilege).<br />

Suggestions to assist on the non-legal side<br />

• Early stakeholder and Executive buy-in is<br />

crucial. While it may take extra time and<br />

planning, it is a valuable investment in the<br />

success of a particular project.<br />

• Understand the politics and the players. This<br />

is something that can only be developed<br />

over time, but you will learn about<br />

underlying conflicts and tensions.<br />

• Know how to get things through: even if<br />

it is not a formal process, some decision<br />

makers may only wish to make the decision<br />

if they know that certain stakeholders have<br />

already signed off.<br />

• Time management is crucial: while the<br />

billable unit may not apply, there will<br />

always be more to do than what you<br />

can accomplish. Learn to prioritise what<br />

is of paramount urgency and accept to<br />

postpone what must wait.<br />

• Be able to adapt to using simpler<br />

technology and tools. If your organisation<br />

lacks a dedicated document management<br />

system or electronic matter management<br />

software, then use what you have (excel<br />

spreadsheet etc).<br />

• Records, records, records: try and be as<br />

electronic as possible, as printing and filing<br />

all documents as hardcopies is only feasible<br />

if you have sufficient administrative support.<br />

You can still devise a system that will allow<br />

others to find records if you are on leave, or<br />

in the future if you have moved on.<br />

• Develop KPIs: demonstrate your value<br />

by tracking metrics that are meaningful<br />

for your organisation. This might involve<br />

external legal spend, or avoided external<br />

legal spend.<br />

In-house legal is a significant cultural shift<br />

compared with private practice, particularly<br />

when working in government. For me, it has<br />

meant developing an expanding skillset,<br />

a more direct and often more rewarding<br />

relationship with clients, and a great deal of<br />

autonomy. I am grateful for the experience<br />

afforded to me while in private practice, which<br />

allowed me to develop skills in a number of<br />

areas, including being involved in several ‘once<br />

in a career’ matters. Without that exposure, I<br />

have no doubt that the transition to in-house<br />

would have been overwhelming. Instead,<br />

having nearly seven years post admission<br />

experience in a great team in the private<br />

sector proved to be an ideal juncture for the<br />

move in-house.<br />

12 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

<strong>2015</strong> IN-HOUSE COUNSEL REPORT:<br />

An indispensable resource for in-house lawyers<br />

The <strong>2015</strong> In-house Counsel Report:<br />

Benchmarks & Leading Practices is the<br />

most comprehensive study of the<br />

in-house legal profession in Australia and New<br />

Zealand since the previous edition released<br />

in 2012.<br />

351 organisations, representing a full<br />

cross-section of the in-house legal profession,<br />

from sole in-house practitioners to large legal<br />

teams, participated in the <strong>2015</strong> report making<br />

it the most statistically representative study of<br />

the profession in the region.<br />

Put simply, this report is the leading resource<br />

for organisations in Australia and New Zealand<br />

to benchmark their legal function and to<br />

gain fresh, practical insights on how to forge<br />

a leading in-house practice. It also contains<br />

a wealth of information to help in-house<br />

lawyers understand current issues, trends and<br />

challenges facing the profession. This article<br />

draws together a range of themes from the<br />

study to provide a snapshot of where the<br />

profession is at in <strong>2015</strong>.<br />

<strong>2015</strong> trends and highlights<br />

The in-house profession is evolving<br />

The <strong>2015</strong> report paints a picture of a<br />

profession that is evolving and maturing to<br />

become more self-reliant and ‘smarter’ in the<br />

way it manages costs and workloads. Indeed,<br />

workload and time pressures are rated as the<br />

most significant pressures faced by in-house<br />

teams, followed closely by resourcing and<br />

budget limitations.<br />

Faced with an environment where in-house<br />

teams are expected to do ‘more’ with ‘less’, it’s<br />

unsurprising that many have responded with<br />

a range of practical measures. These include<br />

strengthening internal competencies to<br />

reduce reliance on external firms, embracing<br />

lower cost alternate providers such as direct<br />

briefing the bar and using legal process<br />

outsourcers and negotiating harder with<br />

service providers to secure better deals.<br />

A hallmark of a leading practice is the<br />

ability to take relevant, proactive measures<br />

to alleviate these pressures and the report<br />

offers detailed insights on many other useful<br />

strategies including how to better align the<br />

legal function with the business, improve the<br />

function’s influence, adopt active practice<br />

management techniques and establishing<br />

better frameworks to demonstrate the value<br />

of the legal function. These are important<br />

elements in the ongoing effort to develop<br />

the profession and shift perceptions of the<br />

in-house function from a ‘cost-centre’, to a<br />

‘trusted advisor’ and ‘value driver’.<br />

Relationship with external<br />

law firms needs to be redefined<br />

The <strong>2015</strong> report indicates that in-house teams<br />

are increasingly insourcing their legal work<br />

and reducing their external spend, particularly<br />

on law firms. The median external spend of<br />

in-house legal teams fell by 25 percent, from<br />

$400,000 to $300,000 since the last study in<br />

2012 and the average external spend fell from<br />

$2.2 million to $1.8 million over the same<br />

period. Decreases were recorded across a wide<br />

range of organisations including the publicly<br />

listed, government and not-for-profit/NGO/<br />

educational sectors.<br />

Given that in-house teams spend the lion’s<br />

share of their external budget – 89 per cent –<br />

on law firms, we are clearly in an environment<br />

where firms have to work harder to maintain a<br />

share of shrinking legal budgets.<br />

Outsourcing nevertheless continues to be<br />

an efficient workflow management tool.<br />

However, this is occurring more judiciously<br />

with in-house teams becoming more<br />

exacting about what they expect from their<br />

external lawyers.<br />

While the majority of in-house counsel<br />

– 91 per cent – were satisfied with their<br />

primary law firm, pricing was identified as<br />

the biggest sticking point. Only 51 per cent<br />

of organisations said that their main firm<br />

provided advice at a reasonable price and only<br />

60 per cent said quotes were realistic.<br />

When as many as one in ten in-house lawyers<br />

are unhappy with their main firm, the clear<br />

message to law firms is they need to renew<br />

their focus on what their clients want,<br />

innovate where necessary, and constantly<br />

validate why they deserve the business.<br />

Little progress on time billing<br />

Despite much discussion in recent years<br />

about the importance of alternative fee<br />

agreements (AFAs), the <strong>2015</strong> report finds that<br />

the profession has unfortunately made little<br />

headway in breaking away from traditional<br />

time billing. Time-based billing remains the<br />

most common pricing model even though<br />

it is highly unpopular, with only 7 per cent<br />

of in-house counsel agreeing it is the best<br />

approach. 29 per cent are dissatisfied with it<br />

while 45 per cent say it is not ideal but have<br />

no alternatives.<br />

Moreover, of the two-thirds of organisations<br />

that have used AFAs incorporating blended<br />

rates, volume billing, value-based billing,<br />

fixed pricing or risk-reward billing, 29 per cent<br />

rated the experience as a failure, up from 21<br />

per cent in <strong>2015</strong>. Only half said their AFAs<br />

were successful.<br />

The demand from the in-house profession for<br />

workable AFAs is very strong. They provide<br />

certainty in budget management and are more<br />

focussed on delivering savings, efficiencies<br />

and agreed outcomes, which are important<br />

benefits in a cost-constrained climate.<br />

Proactive law firms that review their business<br />

models and work with clients to come up<br />

with mutually beneficial AFAs are likely to<br />

see a pay-off in terms of stronger client<br />

relationships, more repeat work and an<br />

expanded client base.<br />

Blueprint for success<br />

The <strong>2015</strong> In-house Counsel Report: Benchmarks<br />

& Leading Practices captures a wide array of<br />

up-to-date information on the state of the<br />

profession. This article encapsulates just a<br />

small sample of the data and analysis on offer.<br />

The report goes much further, covering many<br />

key issues including:<br />

• Characteristics of leading in-house practice<br />

• Demographics of in-house teams: reporting<br />

lines, staffing, work and responsibilities<br />

• Factors supporting alignment, influence<br />

and value to the business<br />

• Financial metrics of the in-house industry<br />

• Legal practice management initiatives:<br />

workflow management, cost controls and<br />

resource allocation practices<br />

• Innovative practices adopted<br />

• Managing work internally and externally<br />

For in-house teams to excel, they need the<br />

knowledge, tools and insights to understand<br />

where they are at vis-à-vis the rest of their<br />

industry, how their peers manage similar<br />

professional challenges, and the measures<br />

they can implement to progress and succeed.<br />

We trust the <strong>2015</strong> report will support your<br />

endeavours to take your practice to the<br />

next level.<br />

To find out more about the <strong>2015</strong><br />

In-house Counsel Report: Benchmarks<br />

& Leading Practices, visit the ACLA<br />

website acla.com.au<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

13


the<strong>Australian</strong>corporatelawyer<br />

ACLA NEWS<br />

ACT President<br />

Jane Bates<br />

News from ACT<br />

It’s that time of the year again…Canberra<br />

has hit minus temperatures and the end of<br />

financial year mania is upon us (complete with<br />

stakeholder expectations of miracle working to<br />

formalise last minute spending)!<br />

The ACT Division has been busy over the<br />

last few months with fantastic workshops<br />

on Commercial and Financial Acumen and<br />

‘Taking Charge of your Career in Changing<br />

Times’. The latter was the first of our soft skills<br />

presentations by Joanna Maxwell from Work<br />

in Colour. The size of the group allowed for<br />

a very interactive session with participants.<br />

Particularly memorable was the analogy<br />

between adapting to change and the<br />

questionable evolution of ‘Tennessee fainting<br />

goats’… check out YouTube if you missed it!<br />

We have an exciting calendar of events<br />

planned for this quarter. You will have noticed<br />

that, with the alliance between ACLA and<br />

ACC, your member benefits have significantly<br />

increased and even gone global. And what<br />

better way to celebrate than with a networking<br />

event for members (also known as ‘free drinks’)<br />

– stay posted for further details.<br />

Then we’ll be following up with our regular<br />

schedule of CPD sessions appealing to both<br />

our Government and industry members – from<br />

negotiation skills, to substantive law updates,<br />

to professional development panel discussions.<br />

So don’t just wait until March 2016 to complete<br />

your points, get in early and remember that<br />

you can use the ACLA CPD tracker to record<br />

your attendance!<br />

VIC President<br />

Mei Ramsay<br />

News from VIC<br />

I hope all that attended the VIC ACLA<br />

<strong>Corporate</strong> Counsel Day® built on their<br />

knowledge of personal branding, courageous<br />

risk management and felt inspired by Dan<br />

Gregory to help your organisation innovate<br />

and inspire those around them.<br />

Victoria’s CLE calendar is at full capacity with<br />

a mix of upcoming substantive law seminars,<br />

soft skill seminars, professional development<br />

workshops and the ever-enjoyable EOFY<br />

celebration. Look out for the upcoming<br />

Commercial and Financial Acumen Workshop<br />

– Part 2, which will be well received by<br />

in-house lawyers looking for that extra bit of<br />

financial literacy.<br />

Highlights to date include the fully booked<br />

seminar on using the right document and<br />

email management system for your legal team<br />

presented by 2014 <strong>Corporate</strong> <strong>Lawyer</strong> of the<br />

Year Debra Tegoni, and the management skills<br />

workshop. Due to its popularity and positive<br />

feedback, we hope to run this two day small<br />

group workshop again.<br />

The ACLA National Conference has been<br />

launched and I encourage you to take<br />

advantage of the early bird discount rate. The<br />

conference to be held at the Sheraton Mirage,<br />

Gold Coast will include more networking<br />

opportunities for delegates and a newly<br />

designed program. It looks to be the best<br />

Conference yet!<br />

I look forward to seeing many of you at our<br />

EOFY celebration or at one of the many other<br />

events planned for <strong>2015</strong>.<br />

WA President<br />

Jenny Kiss<br />

News from WA<br />

For those of you who attended the ACLA<br />

<strong>Corporate</strong> Counsel Day® at Crown, I hope<br />

you’ll agree that it was a fabulous day. The<br />

speakers were excellent and we all enjoyed<br />

the networking opportunities. The event<br />

is in its ninth year and continues to grow. It<br />

was the first time that we scheduled a split<br />

session for government lawyers and we plan<br />

to incorporate more split sessions at future<br />

events to cater for this group who make<br />

up a third of our local membership base.<br />

I would like to thank the members of the<br />

sub-committee who helped put the event<br />

together along with Tiani Bradilovic from<br />

ACLA’s national office.<br />

We have more networking in our calendar<br />

with the end of financial year cocktail party<br />

in July which will be held at the Stables Bar. I<br />

hope you can join us for a winters’ drink and<br />

some of the excellent food.<br />

We continue to offer you plenty of relevant<br />

CPD opportunities throughout the year<br />

presented by our <strong>Corporate</strong> Alliance Partners,<br />

Ashurst, Minter Ellison, Watermark and HWL<br />

Ebsworth. Many of these are up on the ACLA<br />

website and available for registration.<br />

As the incoming President, I would like<br />

to thank Amanda on behalf of the WA<br />

Committee for all her hard work, and wish her<br />

all the best in her new business.<br />

14 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

WHAT WILL YOU DO WHEN A SERIOUS<br />

INCIDENT HITS YOUR BUSINESS?<br />

Sonya Parsons, Senior Associate, Thomson Geer investigates how to be invaluable when you guide the<br />

business through difficult times.<br />

Sonya Parsons<br />

Sonya Parsons is a Senior Associate in<br />

Thomson Geer’s Sydney office and is focussed<br />

on helping her clients resolve their disputes.<br />

She acts for clients in the financial services and<br />

insurance industries as well as manufacturers,<br />

distributors, mining companies, and property<br />

developers, and has significant experience in<br />

courts and tribunals in New South Wales, and<br />

across Australia.<br />

It’s 7am and you receive a call on your<br />

mobile phone from a news reporter.<br />

A former employee of your company<br />

has released potentially false and certainly<br />

damaging information about your company<br />

to the media. The reporter wants to go to<br />

press with this story which is likely to have<br />

serious consequences for your company.<br />

As the in-house legal counsel for your<br />

company, how are you going to respond?<br />

Do you have a plan in place to deal with this<br />

scenario? Will you have the protocols in place<br />

so you can be a valuable member of the<br />

response team?<br />

There are all sorts of events that can have<br />

serious or even devastating effects for a<br />

business. Those events might be:<br />

• Death or personal injury: such as the Pike<br />

River mine disaster in New Zealand, or the<br />

KFC customer who contracted salmonella<br />

after eating a chicken wrap<br />

• Environmental: the BP Deepwater Horizon<br />

oil spill, the Pasha Bulker ship grounding or<br />

the Brisbane CBD flooding<br />

• Technological: for example a power<br />

failure at a data centre, or the inability of<br />

customers to access bank funds<br />

• Employee-related: as in our fictitious 7am<br />

phone call – a former employee takes<br />

claims to the media who want to release<br />

a story<br />

• Criminal: a trespass or blockade by<br />

environmental protestors, or the bribery<br />

allegations against GlaxoSmithKline in China<br />

• Public relations: in November 2013 the<br />

founder of Lululemon apparel made a<br />

comment that was interpreted as meaning<br />

that larger women should not wear<br />

Lululemon pants. In the following two<br />

months Lululemon stock dropped by 30%.<br />

• Technological: such as hacking or cyber<br />

terrorism, which are ever increasing<br />

in scope.<br />

Often these events will be a combination<br />

of the above. When the 2Day FM DJs made<br />

the prank call to Princess Kate’s hospital<br />

pretending to be the Queen and the Prince<br />

of Wales, Southern Cross Austereo had to<br />

contend with an event resulting in a fatality,<br />

a public relations disaster and backlash, and<br />

potentially criminal consequences.<br />

Why should you bother to plan?<br />

One of the in-house lawyer’s roles is to<br />

protect the business from harm wherever<br />

possible. Many events may be unforeseeable<br />

but the potential consequences can be<br />

imagined. You will be one of the first people<br />

to be called and you will be expected to have<br />

the answers or at least know what questions<br />

to ask. This is one time where your skills will<br />

be invaluable to the business.<br />

You can document the steps to be taken in<br />

advance both to make your life easier when<br />

one of these events occurs, and to show you<br />

where more work needs to be done<br />

to prepare.<br />

How can you plan for the event?<br />

You should start by carefully considering the<br />

legislation applicable to your industry. You will<br />

probably know much of it by heart anyway,<br />

but if you operate in different jurisdictions,<br />

check that you know the different nuances in<br />

the legislation, or you have access to someone<br />

who can advise you quickly.<br />

A weaknesses and threats analysis of<br />

your business is a good place to start for<br />

your preparation. Don’t forget to include<br />

management style or personalities: the<br />

Lululemon founder is a good example of<br />

this, as he had previous form in making<br />

controversial comments. Consider where there<br />

are pressure points in the business between<br />

financial imperatives and legal requirements.<br />

For example, sales staff on commission have a<br />

financial interest in winning sales and may be<br />

less inclined to consider the public relations<br />

disaster of action against your company<br />

by the ACCC under the Competition and<br />

Consumer Act 2010.<br />

Be prepared to look at where things have<br />

gone wrong in the past, and whether<br />

sufficient changes have been made to avoid a<br />

similar incident in the future. This will involve<br />

considering whether your business<br />

is 100% compliant with all applicable laws<br />

and regulations.<br />

You should know which external parties you,<br />

as legal counsel, will need to call and that you<br />

can rely on for quick advice – for example<br />

the relevant experts or external legal counsel.<br />

You can also hold meetings with internal and<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

15


the<strong>Australian</strong>corporatelawyer<br />

external stakeholders to discuss your current<br />

incident response plan.<br />

You will need to understand the contractual<br />

and employment relationships in your<br />

company and who has responsibility for what.<br />

Also, you will need to identify the duty<br />

holders for example in relation to safety laws.<br />

You may also wish to create flowcharts for<br />

possible scenarios.<br />

Finally, you should have in place a process<br />

for tracking obligations which change,<br />

especially in relation to safety and<br />

environmental obligations.<br />

Who will be watching?<br />

Many people and organisations will be<br />

watching the event unfold and assessing<br />

how your business reacts to that event. In<br />

particular, the regulatory bodies that monitor<br />

your business – this might be ASIC, APRA,<br />

WorkCover, EPA, ASX, and the ACCC. Potential<br />

claimants will be looking to see if they can<br />

claim compensation as will any potential<br />

plaintiff lawyers. Your insurer will want to<br />

see that the event is properly handled.<br />

Shareholders, many or few, will be watching<br />

the value of their investment. More generally,<br />

your customers and the general public will<br />

watch how your business deals with the event<br />

and what effect this has on your reputation<br />

and profitability.<br />

Who needs to be, or can be, notified<br />

of this serious incident?<br />

• the coroner in case of death<br />

• in case of death, serious injury or illness<br />

caused by use or misuse of consumer<br />

goods, the event must be reported to the<br />

Minister who administers Part XI of the<br />

Competition and Consumer Act 2010 via<br />

www.productsafety.gov.au within 48 hours<br />

• recalls - if safety-related issues, notifications<br />

may need to be made to:<br />

o Your customers. You should consider the<br />

use of Twitter and Facebook (depending<br />

on the generation of your product user)<br />

o Other suppliers and distributors of<br />

your product<br />

o Food Standards Australia and New<br />

Zealand for food products<br />

o Therapeutic Goods Administration<br />

o Department of Infrastructure and<br />

Transport for motor vehicles<br />

o <strong>Australian</strong> Pesticides & Veterinary<br />

Medicines Authority for<br />

veterinary products<br />

o State and territory electrical and gas<br />

regulators for electrical and gas products<br />

• police in the case of criminal conduct. You<br />

may need to prepare a brief for them of the<br />

salient matters in order to encourage them<br />

to take action. Note that s316 Crimes Act<br />

1900 (NSW) makes it an offence punishable<br />

by imprisonment for 2 years for failing to<br />

bring information which may be material in<br />

securing the apprehension of an offender<br />

of a serious indictable offence to the<br />

attention of a member of the Police Force<br />

or other appropriate authority without<br />

reasonable excuse.<br />

• relevant regulatory bodies (i.e. in case of<br />

pollution it must be done “immediately”<br />

see http://www.epa.nsw.gov.au/pollution/<br />

notificationprotocol.htm)<br />

o Environmental Protection Authority,<br />

Ministry of Health, WorkCover, Local<br />

council, Fire & Rescue NSW.<br />

• WorkCover in case of a death, serious<br />

injury or “dangerous incident” (generally<br />

uncontrolled detrimental environmental<br />

incidents or structural collapses) arising out<br />

of the conduct of the business<br />

• The ASX. Listing rule 3.1 requires<br />

“immediate” disclosure of any information<br />

concerning ASX which a reasonable person<br />

would expect to have a material effect on<br />

the price or value of shares and/or other<br />

securities of ASX.<br />

• employees. You will need to carefully craft<br />

statements to employees as they may be<br />

released to the media. You should consider<br />

meetings and Q&A sessions with employees<br />

to reduce the need for speculation.<br />

• the company’s insurer. The insurer may<br />

want to be involved or to subrogate the<br />

defence of the claim to the insurer’s lawyers.<br />

I have seen clients forget that they had<br />

appropriate insurance cover, so it is worth<br />

being on top of all the insurance policies.<br />

• shareholders<br />

• media<br />

24-48 hours after the incident,<br />

you will want to have:<br />

• set in place a product recall, if required<br />

• notified all required regulators<br />

• access to all necessary records and the<br />

ability to preserve records. You will need<br />

to know in advance where they are stored<br />

and who has them under their control.<br />

Document retention and destruction<br />

policies were discussed by the Victorian<br />

Court of Appeal in British American Tobacco<br />

Australia Services Ltd v Cowell [2002]<br />

VSCA 197, and wrongful destruction of<br />

documents is an offence in Victoria. In New<br />

South Wales a legal practitioner must not,<br />

under the Legal Profession Regulation 2005,<br />

give advice to destroy a document if they<br />

think that the document will be required for<br />

legal proceedings.<br />

• established the relevant privilege issues,<br />

and have set up and conveyed protocols to<br />

retain privilege.<br />

16 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

• appropriately managed people. In doing<br />

this, you will need to know what support<br />

services are available and necessary. You<br />

should consider the use of counsellors,<br />

the dissemination of information by<br />

management or superiors, and the<br />

involvement of union support people<br />

if appropriate. You will want to have<br />

captured an organisational chart on the<br />

day of the incident. Also, ensure that you<br />

have notified contractors or suppliers of<br />

temporary contractors.<br />

• taken control of any relevant mobile phones<br />

or email addresses of employees if there is<br />

any suspicion of employee involvement.<br />

There are many companies that can assist<br />

with restoration or recovery of deleted data.<br />

• created a list of witnesses.<br />

• started taking witness statements. Note<br />

that you should consider engaging external<br />

counsel for this for added protection in<br />

retaining privilege.<br />

• notified all relevant insurers.<br />

• considered the need to obtain investigative<br />

reports. It will be better if these are<br />

commissioned by external counsel who<br />

claim privilege over report for the client<br />

and instruct that it is for the purposes of<br />

providing legal advice or for potential<br />

litigation, and the report is kept confidential.<br />

Inspector Anthony Nicholson (WorkCover<br />

Authority of NSW) v Waco Kwikform Ltd [2009]<br />

NSWIRComm 123 (30 July 2009).<br />

Pre-interview discussions<br />

with witnesses<br />

You will need to inform any witnesses who are<br />

required to attend interviews by regulators<br />

not to speculate on the causes of the incident.<br />

They should not hand over any documents<br />

if there is only an oral request. If there is a<br />

written request for a document by police or<br />

regulators, they should seek legal advice either<br />

from the company’s lawyers or their own<br />

lawyer. You should alert them to the privilege<br />

against self-incrimination. If this is likely to be<br />

an issue, they should be advised to obtain<br />

separate legal representation.<br />

Learnings<br />

Hindsight may show how the event could<br />

have been better handled or mitigated. It may<br />

take a long time to understand the causes<br />

and sequence of events. You, as the in-house<br />

lawyer, should manage the process of the<br />

investigation. Always remember that your<br />

aim is to try and retain privilege over any<br />

investigative reports.<br />

If there are breaches of laws or breaches of<br />

company policies, you will need to consider<br />

how these matters need to be reinforced.<br />

Company policies may need to be amended<br />

or re-stated to employees.<br />

You may also need to consider matters such<br />

as CCTV footage, and whether this is being<br />

sufficiently captured and stored properly.<br />

Further, are security arrangements to buildings<br />

or sites sufficient: how easily can nonauthorised<br />

personnel obtain access, and do<br />

unions have unfettered access.<br />

Finally, consider your data and record<br />

retention and whether the company policy on<br />

this is sufficient. It is possible that Freedom of<br />

Information applications and subpoenas may<br />

follow under which you will have to disclose<br />

company records.<br />

In summary, plan as much as you can: it will<br />

make you look good and will make your life a<br />

lot easier if one of these events happens. And<br />

when the reporter phones at 7am, you will<br />

know what to say and what to do.<br />

Want to stand out as an in-house lawyer?<br />

The LLM (Applied Law) is designed to enhance your on-the-job skills and<br />

give you the edge you need to take your career to the next level.<br />

Choose from majors and subjects in<br />

Commercial Transactions, In-house Practice and more!<br />

EMAIL US<br />

alp@collaw.edu.au<br />

CALL US<br />

02 9965 7111<br />

VISIT US<br />

collaw.edu.au/alp<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

17


the<strong>Australian</strong>corporatelawyer<br />

ACLA NEWS<br />

SA President<br />

Alicia Burgemeister<br />

News from SA<br />

In recent times, there has been an increased<br />

focus by in-house lawyers on value add<br />

propositions. This is both value that can be<br />

gained from external lawyers and also the<br />

value which in-house lawyers can bring<br />

to their business. There have been several<br />

initiatives undertaken in this area; namely the<br />

great work undertaken by Maria Polczynski<br />

and the Adelaide Bendigo Bank legal team,<br />

which was outlined at the ‘Value Add<br />

Challenge’ workshop held on 28th of May<br />

at Wallmans <strong>Lawyer</strong>s. Facilitated by myself<br />

and our Immediate Past President, Danielle<br />

Arnfield, at this session attendees were placed<br />

in small groups and developed ideas on<br />

value add and workable actions. The aim to<br />

provide ideas attendees will take back to their<br />

respective businesses for implementation.<br />

ACLA will be publishing an article on this<br />

session in the future and other states will<br />

conduct similar forums in the future.<br />

Other events recently held in South Australia<br />

have been seminars held by HWL Ebsworth,<br />

providing an update on competition<br />

law cases and a session considering the<br />

effectiveness of restraints of trade. A<br />

breakfast snapshot was also held which<br />

outlined the role of the Legal Profession<br />

Conduct Commission and its relevance to<br />

in-house counsel. This was presented by the<br />

Commissioner himself, Greg May.<br />

This year is flying by and it is hard to believe<br />

that we have already reached the middle of<br />

the year and end of financial year, but the<br />

SA Division will be celebrating with mid-year<br />

drinks at The Apothecary on Thursday 25th of<br />

June. I hope to see all of our members there.<br />

TAS President<br />

Erica Clark<br />

News from TAS<br />

Registrations are now open for the <strong>2015</strong><br />

ACLA National Conference & In-house <strong>Lawyer</strong><br />

Awards, with an insightful program designed<br />

to enrich learning and dive deeper into issues<br />

for only legal officer, small and large teams.<br />

There will be more networking opportunities<br />

this year and keeping up with technological<br />

advancements, a new Conference App<br />

will assist delegates with navigating and<br />

networking. I encourage you to attend to<br />

not only grow your network at this year’s<br />

beachside venue- the Sheraton Mirage, Gold<br />

Coast - but to learn practical tips for your<br />

own success in-house and translate learnings<br />

into action.<br />

For those who regularly travel to Victoria, a<br />

full CLE calendar plus brand new professional<br />

development workshops have been<br />

scheduled for the year. Visit the ACLA website<br />

for more information.<br />

Finally, if you would like to get involved in<br />

the Tasmania Committee or have any<br />

suggestions about networking events or<br />

CLE topics I encourage you to contact<br />

membership@acla.com.au.<br />

NSW President<br />

Justin Coss<br />

News from NSW<br />

It has been a busy time of year in NSW leading<br />

up to 30 June. With the success of our ACLA<br />

<strong>Corporate</strong> Counsel Day® behind us and<br />

Professor Gillian Triggs’ inspiring words about<br />

in-house counsel being the gatekeepers of<br />

corporate governance still ringing in our ears,<br />

we are looking ahead with much anticipation<br />

to the various events on the calendar for the<br />

remainder of the year.<br />

After a 2 year hiatus, ACLA NSW’s Annual Trivia<br />

Night returned in May with an outstanding<br />

turnout of over 140 guests at Bar100 in the<br />

Rocks. We extend our thanks to Trivia Night<br />

Sponsors Hall & Wilcox for their generous<br />

support and to all those who fought it out for<br />

trivia glory on the evening. Congratulations<br />

to the winning team who claimed the ACLA<br />

Trivia Trophy and Duncan Ramsay, former<br />

Group General Counsel for QBE, who showed<br />

off his legal prowess by taking the prize for<br />

the best legal knowledge. For the remaining<br />

teams that went home empty handed, there is<br />

always next year!<br />

The next social event on the NSW calendar<br />

is the EOFY drinks, which promises to be an<br />

unmissable night with a very special lucky<br />

door prize in store.<br />

In the meantime, in-house counsel<br />

throughout NSW are anxiously awaiting<br />

the implementation of the Legal Profession<br />

Uniform Law to come into effect on 1 July.<br />

As the most significant law reform relating to<br />

the legal profession in NSW in our lifetime, we<br />

have undertaken considerable engagement<br />

with stakeholders to advocate on behalf of<br />

members and ensure a smooth transition to<br />

the new regime for in-house counsel.<br />

Finally, it cannot be said too many times but<br />

I want to thank the NSW committee for their<br />

ongoing tireless efforts and enthusiasm.<br />

18 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

MAKE IT SO: AN AUSTRALIAN BANK<br />

BANISHES HOURLY FEES<br />

In May, the team at Bendigo and Adelaide Bank were named <strong>2015</strong> ACC Value Champions.<br />

Jennifer J. Salopek explores what it all means, and what ideas and tactics other teams can look to adopt.<br />

The Waterworks, the name chosen<br />

for the portfolio of value initiatives<br />

undertaken by Australia’s Bendigo<br />

and Adelaide Bank, connotes the position of<br />

the in-house legal department at the time.<br />

Graphics developed for internal presentations<br />

illustrate it poignantly: A tiny lawyer stands<br />

astride a faucet representing a deluge of work.<br />

The creative approaches comprised in the<br />

Waterworks, under the leadership of Maria<br />

Polczynski, Head of Group Legal, have ensured<br />

that her team members manage the workflow<br />

and channel the legal focus to the most valueadding<br />

work.<br />

Bendigo and Adelaide Bank is a true<br />

community bank. Its retail arm, Bendigo<br />

Bank, partners with local communities to<br />

establish new branches funded by community<br />

capital raising activities and owned by the<br />

community company so formed. The aim is to<br />

yield a sustainable, ongoing revenue stream<br />

for community purposes and in fact more<br />

than $130 million has been returned to local<br />

communities in the past 18 years. This earns<br />

the bank enormous support from customers<br />

and advances its vision to be ‘Australia’s most<br />

customer-connected bank.’<br />

“’Feeding into prosperity, not off it’ is part of<br />

the bank’s DNA. Part of that is being very costconscious<br />

with shareholder and customer<br />

money. No one flies in the front of the plane,”<br />

Polczynski says. Legal technology is limited to<br />

Outlook-based systems or those that can be<br />

adapted from other systems already available<br />

within the bank. Unable to invest in new<br />

whiz-bang technology solutions, creativity<br />

clearly was needed to deal with the deluge<br />

of legal work, the shrinking legal budget<br />

and flat headcount in the legal department,<br />

which numbers 13.4 attorneys and 1.4 FTE<br />

equivalent administrative staff – not many for<br />

an institution with more than 600 branches<br />

Australia wide and a market cap of $5.8 billion.<br />

Insourcing includes the use of the legal team,<br />

but also specialised use of other bank staff<br />

for appropriate paralegal work. For example,<br />

credit staff who review loan packets on<br />

acquisitions now simultaneously check basic<br />

paralegal items against a checklist and identify<br />

deviations for lawyer review. Polczynski<br />

educated her team on change management,<br />

as well as appropriate occasions and ways to<br />

say ‘no,’ to low value work, as they created selfservice<br />

tools and conducted internal training<br />

sessions to empower appropriate staff to take<br />

a commercial approach to low-risk work.<br />

The legal department partners with providers<br />

piloting new methods including softwarebased<br />

legal delivery, such as a pay-per-use<br />

trade promotion tool that guides non-lawyers<br />

planning sweepstakes or giveaways through<br />

an interactive questionnaire to produce<br />

competition terms and license applications.<br />

The ACC Value Champions is<br />

a unique recognition program<br />

that identifies, celebrates<br />

and publicises successful<br />

law department value<br />

initiatives and collaborations<br />

between clients and their<br />

legal service providers. Each<br />

year ACC identifies and<br />

highlights individuals who<br />

have effectively utilised value<br />

practices to drive change<br />

within their departments by<br />

cutting spending, improving<br />

predictability and achieving<br />

better outcomes.<br />

Led by Mark Miller, Head of Legal Strategy,<br />

work is also disaggregated and insourced<br />

creatively, such as having the bank lawyers as<br />

‘solicitors on the court record’ to avoid doublehandling<br />

of routine trial correspondence. For<br />

discovery alone, these efforts resulted in cost<br />

savings for a single year of $500,000 – or about<br />

a third lower than traditional firm costs.<br />

However, it is in the area of value-based<br />

pricing with outside law firms that Bendigo<br />

has been most progressive. Polczynski says,<br />

“The hourly rate is still alive and well (for now),<br />

and firms see anything but hourly rates as<br />

alternative – the exception rather than the<br />

rule.” She notes that while capped fees are<br />

more common and accepted, most options<br />

still are time-based.<br />

After two years of engaging firms only on the<br />

basis of fixed, value-based pricing, but seeing<br />

variations and scope creep default back to<br />

hourly rates, Bendigo took a radical line in<br />

2014 by writing hourly charges out of the<br />

terms of engagement for all institutional panel<br />

work. The bank’s institutional law firms agreed<br />

that, absent pre-agreed fixed prices, afterevent<br />

discussions on pricing would start from<br />

the bank’s honest but subjective assessment<br />

of the value delivered, without reference to<br />

hours or rates. The resulting collaboration<br />

with panel firms has led to better alignment<br />

between firm and client objectives. Bendigo<br />

has become a prominent and influential<br />

champion for change in the <strong>Australian</strong> legal<br />

market: Polczynski goes out on the speaking<br />

circuit to promote the methodology with<br />

other legal industry participants, with the<br />

goal of encouraging uptake towards a tipping<br />

point in the pricing of legal services<br />

in Australia.<br />

Fixed pricing has greatly enhanced budget<br />

predictability. Polczynski has instituted some<br />

innovative variations including pricing for ‘mini<br />

matters’ and ‘mini retainers.’ For litigation work,<br />

introducing a rolling retainer with quarterly<br />

setting of the prospective monthly fee against<br />

required deliverables resulted in costs that<br />

were reduced and smoothed, and rolling<br />

forecasts that were more accurate.<br />

Through conversations with local colleagues,<br />

Polczynski has gathered anecdotal evidence<br />

indicating that disaggregation with insourcing,<br />

risk-weighted scoping, and value pricing in<br />

mergers and acquisitions is delivering savings<br />

in external spend in the order of 40 to 50<br />

percent as compared to traditional models<br />

for similar transactions. Significantly, this<br />

insourcing has been done with flat internal<br />

headcount over five years, over which time<br />

external spend on business-as-usual legal<br />

work has also been substantially reduced – as<br />

much as 50 percent.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

19


the<strong>Australian</strong>corporatelawyer<br />

DIRECTORS’ DUTIES<br />

Additional safeguards and implications in relation<br />

to the Corporations Act<br />

Jeremy Loeliger<br />

Jeremy Loeliger is a partner at national<br />

law firm Holding Redlich. He specialises<br />

in corporate and commercial law with a<br />

particular focus on the agribusiness, energy<br />

and resources, transport and sporting<br />

industries. He advises clients in both the<br />

private and public sectors in relation to issues<br />

such as corporate governance, mergers and<br />

acquisitions, and joint venture operations.<br />

Nicole Hebblewhite<br />

Nicole Hebblewhite has recently completed a<br />

Juris Doctor at the University of Melbourne and<br />

has joined Holding Redlich in the <strong>Corporate</strong><br />

and Commercial team. Nicole specialises in<br />

general corporate and commercial advice with<br />

a special interest in corporate governance.<br />

The personal liability of directors and<br />

officers of <strong>Australian</strong> companies<br />

(Directors) has been the focus of<br />

significant analysis recently, and yet anecdotal<br />

evidence and personal experience suggest<br />

that often little is done to ensure that<br />

Directors are safeguarded from liability.<br />

The Corporations Act 2001 (Cth) (Act) provides<br />

Directors with a limited degree of protection<br />

in this respect. Additional safeguards can<br />

be afforded a Director by way of a Deed of<br />

Access, Indemnity and Insurance. This article<br />

considers the extent to which those measures<br />

may co-exist, or conflict, with the Act.<br />

The recent decision of the Victorian Supreme<br />

Court in John Leckenby v Note Printing<br />

Australia Limited [2014] VSC 538 (Leckenby),<br />

which at the time of writing is the subject<br />

of an appeal, has brought that potential<br />

conflict into sharp perspective. This case<br />

provides some important lessons for in-house<br />

counsel when taking steps to safeguard and<br />

balance the interests of both the company<br />

and its Directors.<br />

Access<br />

The Act provides Directors with a general right<br />

to inspect the books of a company where the<br />

Director is, or may be, a party to proceedings<br />

in relation to their holding an office in that c<br />

ompany. This right continues while a person<br />

is a Director of a company, and continues for<br />

seven years once that person has ceased to<br />

hold that position.<br />

A Deed of Access will often extend these<br />

rights to include a right to access the books<br />

of a company where there is a reasonable<br />

prospect that an officer will be required to<br />

appear before an inquiry or hearing of a<br />

Government Agency, and to take a copy of<br />

the books where appropriate, and will likely<br />

incorporate confidentiality obligations and<br />

seek to preserve legal professional privilege<br />

which may attach to the books.<br />

Insurance and Indemnity<br />

As a general principle, when one entity<br />

grants an indemnity in favour of another,<br />

the indemnifying party undertakes to takes<br />

responsibility for discharging an expense or<br />

liability (however it may be defined) of the<br />

other party.<br />

Directors may be indemnified by a company<br />

for liabilities incurred by them in properly<br />

discharging their duties to that company. In<br />

most instances, a Deed of Access, Indemnity<br />

and Insurance will indemnify a Director to<br />

the ‘maximum extent permitted by law’ for<br />

all claims arising from acts or omissions of a<br />

director (except where such act or omission<br />

was negligent or fraudulent).<br />

Where a company indemnifies a Director<br />

or agrees to advance funds to a Director to<br />

conduct its proceedings, the relevant Deed<br />

will often provide for the company to acquire<br />

rights in relation to the conduct of the claim<br />

such as the right to control the defence of the<br />

claim. This can be cost efficient for companies<br />

where there are claims against multiple<br />

Directors. These rights will, in most instances,<br />

dovetail with the insurance provisions of such<br />

a Deed, which will commonly provide that the<br />

company will procure Directors’ and officers’<br />

insurance on the Director’s behalf, and require<br />

that the Director claim against such insurance<br />

before seeking to rely on the indemnity given<br />

by the company.<br />

The Act contains a number of provisions<br />

which limit the circumstances in which a<br />

company may indemnify its Directors. Section<br />

199A of the Act prohibits a company from<br />

indemnifying a person against a liability<br />

incurred as a Director of a company where<br />

such liability:<br />

• is owed to the company; or<br />

• arises from a breach of the Director’s duties<br />

(whether at common law or under the Act).<br />

Where such a liability arises, the Act also<br />

prohibits indemnification in respect of the<br />

legal costs incurred in respect of that liability.<br />

Relevantly to the Leckenby decision, s 199A(3)<br />

of the Act prohibits a company from granting<br />

an indemnity in respect of a Director’s legal<br />

costs where these costs are incurred in<br />

defending criminal proceedings in which the<br />

person is found guilty.<br />

The Leckenby decision highlights the need<br />

for in-house counsel to be aware, and<br />

to ensure that both Directors and the<br />

companies they represent are consulted and<br />

informed, of the extent and the limitations of<br />

the protections which may be contractually<br />

afforded to a Director.<br />

Summary of Facts<br />

In 2011 Mr Leckenby was charged with<br />

conspiring to bribe foreign public officials to<br />

20 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

secure bank note printing contracts in favour<br />

of Note Printing Australia Limited (NPAL)<br />

while he was the Chief Executive Officer of<br />

that company.<br />

Leckenby enjoyed the benefit of a D&O<br />

insurance policy and a Deed of Indemnity<br />

(Deed) granted in his favour by NPAL. It was<br />

accepted by the parties that the insurance<br />

policy was insufficient to cover the costs<br />

incurred by Leckenby in relation to the<br />

defence of those criminal proceedings, and<br />

as such he had claimed an entitlement to be<br />

indemnified by NPAL in relation to his ongoing<br />

legal costs, pursuant to the Deed.<br />

The Deed, consistent with section 199A of the<br />

Act, provided that it indemnified Leckenby<br />

“to the fullest extent permitted by law” for all<br />

legal costs and expenses incurred by him in<br />

defending an action for a liability incurred as<br />

an officer of NPAL, but excluding any costs<br />

incurred in defending proceedings in which a<br />

guilty verdict is returned. The Deed also made<br />

provision for any moneys paid to Leckenby<br />

pursuant to that indemnity to be repaid where<br />

it was subsequently established that Leckenby<br />

was not in fact entitled to that indemnity.<br />

The central issue for the Court to determine<br />

was whether Leckenby was entitled to be<br />

indemnified in respect of the ongoing legal<br />

costs prior to a verdict being handed down as<br />

to his guilt.<br />

Unsurprisingly, NPAL asserted that the<br />

indemnity did not have effect until the<br />

proceedings had been finalised and a not<br />

guilty verdict had been returned.<br />

Court’s Decision<br />

The Court held that the clear intention of<br />

the parties was that the indemnity took<br />

effect immediately and as such included<br />

indemnification for costs incurred prior to<br />

verdict, and then went on to consider whether<br />

the terms of the Deed were inconsistent with<br />

any provisions of the Act.<br />

It was noted that while s 199A(3) clearly<br />

prohibited NPAL granting an indemnity<br />

against legal costs incurred by Leckenby<br />

where he was known to be guilty, it was silent<br />

on the issue of whether moneys could be<br />

advanced prior to any verdict being delivered.<br />

Consideration was also given to section 212<br />

of the Act, which permits a company to give<br />

a financial benefit to a Director where the<br />

benefit is the making of, or an agreement<br />

to make, a payment in respect of legal costs<br />

incurred in defending an action for a liability<br />

incurred as an officer, if to do so would be<br />

reasonable in the circumstances and not<br />

prohibited by section 199A. Though section<br />

212 did not have direct application in this<br />

case, the existence of the provision was<br />

considered important in assessing the ambit<br />

of section 199A(3).<br />

Importantly, the Court found that section 212,<br />

when read together with s 199A(3), reflected<br />

the intention of the legislature to allow an<br />

officer to, in limited circumstances, receive<br />

payments from the company in advance<br />

of a final verdict being returned. Justice<br />

Sifiris noted that together these provisions<br />

recognise the ‘real, practical and possibly<br />

substantial burden’ faced by officers in<br />

defending legal proceedings.<br />

In reaching this conclusion, His Honour found<br />

there to be no inconsistency between the Act<br />

and the Deed. The Act contemplated,<br />

and allows in limited circumstances, a<br />

company making payment in the form of a<br />

loan or advance to an officer prior to verdict.<br />

In Justice Sifiris’s own words, “the prohibition<br />

in s 199A(3) does not ‘bite’ prior to the verdict<br />

of guilty”.<br />

Take home points<br />

In-house counsel should ensure that both<br />

companies and Directors carefully consider<br />

the extent of any indemnity provided under<br />

a Deed. In particular relevant issues to<br />

consider include:<br />

• When and how an indemnity in a Deed<br />

is triggered<br />

• Whether money will be made available to<br />

an officer prior to any verdict, recognising<br />

that an officer’s inability to access funds<br />

during proceedings may prejudice the<br />

outcome of those proceedings<br />

• Whether costs will be provided to an officer<br />

in advance or as a reimbursement<br />

• Any restrictions that might be placed on<br />

the indemnity<br />

• The circumstances in which an officer<br />

will have repay any moneys paid under<br />

the Deed.<br />

These issues should be balanced against<br />

the need to attract top quality, skilled and<br />

competent Directors and officers and ensure<br />

they are comfortable in assuming the many<br />

legal duties and obligations which accompany<br />

this role.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

21


the<strong>Australian</strong>corporatelawyer<br />

PERSONAL BRANDING AND ENGAGING<br />

YOUR KEY STAKEHOLDERS<br />

Melanie Wilkinson<br />

Melanie is the Director and CEO, Fenton<br />

Communications. Melanie specialises in<br />

public relations, integrated marketing<br />

communications, brand and reputation<br />

management and works in financial and<br />

professional services, health, scientific research<br />

and infrastructure. Melanie has been awarded<br />

more than a dozen PRIA awards for excellence<br />

and has won a prestigious International<br />

Association of Business Communicator’s Gold<br />

Quill Merit Award.<br />

We are all familiar with the power<br />

of brands. Think Vegemite. Think<br />

Dyson. Think Cancer Council.<br />

You have an immediate emotional response<br />

to certain products and services – this is the<br />

heart of their brand.<br />

Many corporate lawyers work for corporations<br />

or NGOs who spend significant resources on<br />

building and protecting their brand, as they<br />

recognise it as an asset that is critical to their<br />

success and has significant value.<br />

People also have emotional responses to<br />

people. Think: Richard Branson, Princess Mary<br />

of Denmark and Noel Pearson.<br />

Personal branding is as important as product<br />

branding and is a critical part of your capacity<br />

to develop and enhance your career and your<br />

influence. If you are uncomfortable with the<br />

terminology ‘ brand’ as it applies to you and<br />

your colleagues, then think reputation. You<br />

have a reputation whether you like it or not.<br />

The options open to corporate lawyers are<br />

to manage their own personal asset carefully<br />

or to allow it to be developed and decided<br />

for them.<br />

It is impossible to have ‘no’ personal brand or<br />

reputation. You have one, whether you like it<br />

or not. The person about whom nobody has<br />

anything to say is often badged ‘boring’ or<br />

‘bland’ which is not a brand association most<br />

corporate lawyers want applied to them.<br />

Diligent, strategic, considered, smart and<br />

persuasive would all be preferable!<br />

This article covers a three stage process for<br />

developing and managing your brand:<br />

1. What do you want your brand to be?<br />

2. Who do you want to know about you?<br />

3. How can you build your profile and<br />

develop the right relationships<br />

What do you want your brand to be?<br />

There has long been a saying in the<br />

advertising sector that the fastest way to<br />

destroy a bad product is to advertise it well.<br />

Good advertising means many people will<br />

try it – bad product means they will be<br />

dissatisfied, fail to repeat the purchase and tell<br />

others how dissatisfied they were with it. The<br />

product will then fail.<br />

Trying to present yourself as something<br />

that is far removed from the real you will<br />

undoubtedly fail. Internet dating sites<br />

appear to be the epitome of personal brand<br />

promotion which is often totally removed<br />

from reality with disappointment the likely<br />

outcome for all concerned!<br />

When developing your brand you need to<br />

build on the real attributes you have or those<br />

you have the capacity to develop:<br />

• What are you interested in?<br />

• What is your natural style?<br />

• What do you know other people say about<br />

you that you can build on?<br />

• How do you need to position yourself<br />

to achieve your professional and<br />

personal goals?<br />

• What is the gap you need to bridge?<br />

Then think about your goals. Is it, for example:<br />

• To move to a non-executive career?<br />

• To enhance your current role?<br />

• To provide new opportunities for you<br />

professionally? To enhance your<br />

personal network?<br />

• To get involved in a<br />

community organisation?<br />

What is it that you want people to understand<br />

about you in order to achieve those goals?<br />

Do you therefore want to position yourself as:<br />

• A specialist area of legal expertise?<br />

• Having sector or industry experience?<br />

• A strategic thinker?<br />

• Having a broad business focus?<br />

• Owning a strong sense of corporate<br />

social responsibility?<br />

• Having the capacity to driving change?<br />

• Knowledgeable about governance?<br />

Once you have clarity of your objectives you<br />

can then start to frame the way you talk and<br />

write to highlight the attributes you most<br />

want others to associate with you.<br />

Who do you want to know about you?<br />

Just as a business has key stakeholders, and<br />

stakeholder management is a critical aspect<br />

of both the strategy and operations of most<br />

leading organisations, you too have the<br />

personal equivalent of business stakeholders<br />

– those people who are important to you<br />

achieving your goals.<br />

Your goals will drive your stakeholders.<br />

If it is becoming a non-executive director then<br />

it is other NED’s and some search firms. If it<br />

is to gain new opportunities as a corporate<br />

lawyer then it may be other corporate<br />

22 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

counsel and some specialist search firms. If<br />

it is to enhance your current role, then your<br />

stakeholders may be internal executives and/<br />

or your Board.<br />

Once you know your stakeholders, it becomes<br />

clear how you can start to raise your profile<br />

with them.<br />

It makes you ask: where do you need to<br />

network, what does your stakeholder value<br />

and how can you be part of adding value?<br />

How can you build your profile and<br />

develop the right relationships?<br />

Once you have identified your stakeholders,<br />

you can start to consider how best to engage<br />

with them.<br />

It may be volunteering for internal<br />

committees, or offering to be involved in<br />

an internal project around driving change.<br />

It may be getting involved with an industry<br />

association, networking in the community<br />

sector. There are numerous opportunities<br />

for you to be associated with people,<br />

organisations and activities which help build<br />

your brand.<br />

The most significant new tool for delivering<br />

engagement and profile raising is<br />

social media. It offers new and multiple<br />

opportunities for conversations and<br />

interactions, for extending your networks,<br />

building your profile and managing<br />

your brand.<br />

It is challenging to many lawyers as it<br />

is collaborative, thrives on unscripted<br />

conversation and co-creation and is not<br />

‘controllable.’ It is, however, possible to control<br />

your own content to ensure that you are<br />

managing your brand and avoiding risk.<br />

LinkedIn is becoming a central tool in a<br />

lawyer’s communications armoury. It has<br />

groups with which you can engage around<br />

every topic or professional interest you<br />

can name.<br />

It allows you to present your professional<br />

profile which will be seen by a<br />

significant number of your known and<br />

potential stakeholders.<br />

Managing your LinkedIn profile to make<br />

sure it clearly positions you in line with your<br />

goals is an essential starting point in your<br />

brand building. As a base for joining groups,<br />

for sharing information, for updating your<br />

activity, for making comments to assist raising<br />

your profile appropriately, and for allowing<br />

people relevant to your goals to find you, it is<br />

unparalleled in the professional environment.<br />

Once you have mastered LinkedIn there<br />

are many other opportunities to expand<br />

your presence:<br />

Twitter: There are many organisations and<br />

some individuals who regularly tweet about<br />

legal issues or share information by tweeting.<br />

Twitter has the capacity to keep you top of<br />

mind and to allow you to create and share<br />

relevant content without it being overly<br />

time consuming.<br />

Blogging: There are increasing numbers of<br />

legal blogs and opportunities to use blogs<br />

to build awareness and raise profile. To use<br />

blogs effectively, they must be interesting,<br />

engaging and relevant and aligned to your<br />

brand positioning.<br />

Facebook: This is a conundrum for many<br />

professionals as it challenges the relationship<br />

between the personal and professional profile.<br />

Our advice is to treat every posting as if it can<br />

impact your professional life and limit what<br />

you post and what you are tagged in.<br />

And there are also new social media platforms<br />

emerging daily.<br />

Just as organisations have social media<br />

strategies and social media policies, you need<br />

to have your own personal strategy<br />

and policy:<br />

• Which tools will help me achieve<br />

my objectives?<br />

• How will I manage my public/personal/<br />

professional profile?<br />

• Will I develop my own unique content?<br />

• Will I share relevant content developed<br />

by others?<br />

• Have I got strict security protocols on<br />

all profiles?<br />

The answers to the many questions in this<br />

article are personal answers and will be<br />

different depending on your individual<br />

style, goals and stakeholders. That is the<br />

whole purpose of branding – to position<br />

you as something unique. But there are<br />

significant opportunities to drive success<br />

through taking stock of your brand and<br />

managing it in a way that achieves your<br />

objectives. The power of good branding<br />

should not be underestimated.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

23


the<strong>Australian</strong>corporatelawyer<br />

WHAT THE QUALITY OF RESPONSES<br />

SAYS ABOUT YOUR RFT<br />

Liana Westcott<br />

Liana is a Canberra-based specialist<br />

in Commonwealth procurement and<br />

contracting. She is passionate about making<br />

public sector purchasing leaner, smarter and<br />

more transparent.<br />

Receiving poor quality tenders may be a<br />

sign that your procurement documents<br />

aren’t doing their job.<br />

Many organisations make the mistake of<br />

assuming that their standard request for<br />

tender (RFT) documentation is clear and easy<br />

to use. They are then genuinely baffled when<br />

tenders come in that are missing key pieces<br />

of information or fail to properly address the<br />

selection criteria.<br />

The truth is that anything can become<br />

clear once you have worked with it for long<br />

enough. But for tenderers who may not have<br />

seen your documentation before, or who<br />

may not be experienced in tendering for your<br />

work, the size and complexity of your RFT<br />

may make it impossible for them to navigate<br />

it successfully. This leads to incomplete or<br />

unsuitable tenders.<br />

Worse, complex and voluminous documents<br />

can also act as a deterrent to new players<br />

participating in the process if they feel<br />

unequal to the task of decoding the RFT.<br />

Either way, the result is a lose-lose situation:<br />

small companies miss out on the opportunity<br />

to grow their business with prestigious<br />

contracts, and large organisations miss out on<br />

the fresh ideas and competition brought by<br />

new providers.<br />

Identifying the problem<br />

Looking back to the quality of tenders<br />

received for your recent procurement<br />

activities can be an eye-opening exercise.<br />

What were the most common deficiencies<br />

noted by the evaluation team? Was there any<br />

clear difference in quality and completeness<br />

between your regular suppliers and new<br />

players? If so, it may be time to reconsider the<br />

suitability of your RFT documentation.<br />

Common problems with simple fixes<br />

Mandatory requirements not met<br />

Ensure mandatory requirements are easy to<br />

locate, towards the front of the RFT. Ensure<br />

they are clearly stated, few in number and<br />

always set out the consequences for not<br />

meeting a requirement in the same section as<br />

the requirement itself.<br />

Attachments missing<br />

Consider including a single checklist<br />

listing every document the tenderer needs<br />

to submit.<br />

Tenders ‘missed the point’ of what you<br />

were seeking<br />

If you are seeking something a little different<br />

to the ‘standard’ offering in the marketplace,<br />

you must be abundantly clear about how<br />

your requirements are different and why this<br />

difference is important to you. Use an industry<br />

briefing to emphasise these points<br />

of difference.<br />

Pricing basis/assumptions not appropriate<br />

Tell tenderers the basis on which pricing must<br />

be provided. Provide enough information<br />

to ensure tenderers do not have to make<br />

incorrect assumptions.<br />

If the market uses standard volumes,<br />

categories or position titles as the basis for<br />

pricing, try not to depart from that without<br />

a very good reason – you will only create<br />

confusion. Tenderers may also increase their<br />

prices as a defensive move if your price basis<br />

seems administratively burdensome or risky.<br />

Insufficient detail<br />

Consider using blank tables showing the<br />

type of information you want. For example,<br />

when asking tenderers to nominate relevant<br />

past projects, you may want to know which<br />

personnel actually worked on that project, the<br />

value, the date of completion and the precise<br />

tasks performed. If you don’t specify the level<br />

of detail you expect, you are unlikely to get it.<br />

Irrelevant brochures or other material included<br />

Electronic lodgement goes a long<br />

waytowardminimising this problem, but it<br />

can still occur.<br />

The best way to avoid being inundated with<br />

generic marketing material is to be clear in<br />

your RFT that extraneous material, including<br />

brochures, capability statements and letters<br />

of recommendation, will not be considered<br />

and should not be provided. Reinforce the<br />

message in tenderer debriefs, where you<br />

have more scope to explain why generic<br />

marketing material that is not directed at your<br />

specific requirements is not helpful in the<br />

evaluation process.<br />

Ask around<br />

Your organisational peers – be they<br />

government agencies, local councils or<br />

large corporations – have a great untapped<br />

resource in each other. Make contact with<br />

your colleagues to share market intelligence<br />

and ask for copies of their template<br />

procurement documents.<br />

If you have a good relationship with an<br />

external legal, probity or procurement<br />

adviser, ask for their opinion on your<br />

documents. They have likely seen a broad<br />

spectrum of approaches to constructing an<br />

RFT and may be able to recommend some<br />

simple improvements.<br />

Next time you are providing tenderer debriefs,<br />

specifically ask tenderers for their feedback on<br />

your documents and the conduct of the tender<br />

process generally. They will be grateful for the<br />

opportunity to comment and may offer some<br />

useful insights. The best project teams seek<br />

tenderer feedback as standard practice, and<br />

use it to ensure positive market engagement<br />

and continuous improvement.<br />

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acla.com.au<br />

HOW TO NAIL THAT TENDER RESPONSE<br />

In reaction to every request for tender (RFT)<br />

document issued by a company or agency,<br />

multiple organisations begin preparing<br />

responses with the view to being appointed<br />

to supply the required goods and/or services.<br />

Just as company lawyers need to be aware<br />

of how to most effectively compose tenders,<br />

they can also play a valuable role within<br />

corporate teams assigned to respond to RFTs.<br />

In my experience, there are many pitfalls<br />

companies can fall into when responding to<br />

RFT documents. To avoid most of them, it’s<br />

vital the tendering team pays attention to<br />

the exact information being asked for and is<br />

thorough and systematic in its approach.<br />

Since company lawyers are highly trained in<br />

these very skills, they are in the ideal position<br />

to make a key contribution to an effective –<br />

and hopefully successful – tender response.<br />

The role of your response<br />

When putting together an RFT response,<br />

it helps to broadly understand what the<br />

tendering entity is looking for; essentially this<br />

is information to help it understand which<br />

proposed solutions are lowest risk and best<br />

value. To make the decision, the tendering<br />

entity needs to assess:<br />

• Methodology – Is it proven, repeatable<br />

and low risk?<br />

• Experience – Does the tenderer have<br />

experience in providing the products and/<br />

or services specified in the<br />

tender document?<br />

• Personnel – Will the right people be<br />

provided at the right time with the right<br />

level of qualifications and skills?<br />

• Customer Service – Will appropriate<br />

services be provided to facilitate and<br />

support delivery of the contract?<br />

• Price – Does the tendered price reflect the<br />

value in the RFT document?<br />

It’s therefore critical that each and every<br />

tender response contains sufficient detail<br />

and relevant evidence to demonstrate an<br />

organisation’s credentials in each of the above<br />

points – aligned to the relevant questions in<br />

the RFT.<br />

Despite this, many tenderers consistently fail<br />

to provide the required level of detail and<br />

evidence in their tender responses – largely<br />

due to a failure to understand that an assessor<br />

can only assess what is before them in a<br />

document, and an assumption that ‘close<br />

enough is good enough’.<br />

After 15 years of witnessing the same mistakes<br />

over and over again while evaluating,<br />

negotiating and awarding tenders, I’ve<br />

compiled a checklist of ten tips to assist<br />

bid teams improve the effectiveness of<br />

responding to RFTs. Some of these points may<br />

seem obvious; but you’d be surprised how<br />

many companies trip up on the basics.<br />

1. Read the question carefully<br />

It is unfortunately not uncommon for<br />

tenderers to misinterpret – or even incorrectly<br />

assume – what a question is actually asking.<br />

To avoid this, I recommend tenderers<br />

systematically evaluate each question<br />

as follows:<br />

• identify the core requirement(s) (highlight)<br />

• identify each supporting<br />

requirement (underline)<br />

• consider the question within the context<br />

of the specifications<br />

• consider the question within the context<br />

of the evaluation criteria to understand the<br />

broader context and weighting of<br />

the question.<br />

2. Respond fully to the question<br />

This means two things: respond to all<br />

components of the question, and respond<br />

thoroughly with evidence. If you skip part of<br />

the question, or answer it incorrectly, you will<br />

miss out on the score associated with that<br />

component. The more relevant detail you<br />

provide, the higher you will score.<br />

Demonstrable evidence is also important.<br />

Unless specifically requested, a pure yes, no,<br />

or partial statement of compliance is not an<br />

optimal response. Always demonstrate, using<br />

examples, how you meet the requirement.<br />

And if you only partially meet the requirement,<br />

describe how you will become fully compliant<br />

and outline your roadmap for achieving this.<br />

The tendering entity may end up reviewing<br />

references or interviewing tenderers for<br />

additional information, but these are nearly<br />

always conducted after an initial evaluation,<br />

or even a shortlist process. It’s the content of<br />

your original RFT response that will get you<br />

to these stages.<br />

3. Don’t assume anything<br />

Never assume the tendering entity has prior<br />

knowledge of your company’s capabilities<br />

and projects when responding to a tender,<br />

even if your company is large and well-known,<br />

or you have previously done work for the<br />

organisation in question.<br />

Deirdre Diamante<br />

Deirdre Diamante is the founder and principal<br />

of MIA Consulting Services. Based on 15 years<br />

of experience in procurement and governance<br />

roles, Deirdre’s intimate knowledge of<br />

procurement environments makes her a soughtafter<br />

advisor by commercial and public sector<br />

organisations alike. She also serves as Deputy<br />

Chair for the Victorian Council of the <strong>Australian</strong><br />

Information Industry Association (AIIA).<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

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the<strong>Australian</strong>corporatelawyer<br />

Firstly, to ensure fairness (and that no<br />

perceived biases or subjectivity influence<br />

the outcome), evaluators must limit their<br />

evaluation to information contained within<br />

the tender response, plus that gained via<br />

formal requests for further information during<br />

the tender process. (And the tendering entity<br />

is under no obligation to seek clarification,<br />

even if they perceive a discrepancy between a<br />

tendered response and known capabilities of<br />

a company.)<br />

Secondly, is it worth risking the tender<br />

outcome on the tendering entity’s limited,<br />

out-of-date or misinformed understanding of<br />

your company’s capabilities?<br />

For these reasons:<br />

• Address each question as if your capabilities,<br />

strengths and people are unknown to<br />

the evaluator.<br />

• Don’t assume an evaluator will think, due<br />

to your size, you have the appropriate<br />

resources for the job – describe how your<br />

resources are appropriate.<br />

• Describe your methodologies and<br />

approaches, rather than assume they are<br />

known just because they may have been<br />

used previously by the tendering entity.<br />

4. Target your referees and references<br />

Carefully select your referees, reference sites<br />

and reference projects to ensure they confirm<br />

your company’s stated capabilities and<br />

experience at delivering the type of work in<br />

question. Your references must:<br />

• demonstrate how stated competencies<br />

have been delivered during<br />

previous projects<br />

• are relevant and relate to the requirements<br />

of the tender.<br />

It’s also important to describe your reference<br />

in full, including its relevance to the tender, as<br />

you will initially be assessed on the content<br />

of your RFT response prior to any referees<br />

being contacted.<br />

5. Embrace repetition<br />

(but don’t copy and paste)<br />

Even if it seems one question is asking the<br />

same thing as another, this is almost never<br />

the case. However, multiple questions may<br />

contain elements that are similar, albeit with<br />

different emphases. In such cases, repeat any<br />

relevant information required to answer the<br />

specific question.<br />

Consider this an opportunity to again exhibit<br />

how your company has the skills, experience<br />

and capacity to meet the tender requirements.<br />

Become creative in how you respond to<br />

these questions by constantly reinforcing<br />

your strengths, while still answering the<br />

specific question. Consistency, while<br />

accurately answering a question, scores well<br />

with an evaluator.<br />

Do not copy and paste answers from one<br />

question to another. This is a sure sign to an<br />

evaluator that you have not read the question,<br />

don’t understand the question, or don’t<br />

understand the requirement.<br />

6. Customer service counts<br />

Customer service proposals are one of the<br />

best ways of differentiating your tender<br />

submission from all the others. In general, after<br />

an evaluation of the ‘company capability’ and<br />

‘relevant experience’ sections, the tenderers<br />

with the right skills to do the job are ranked<br />

closely together. After all, many companies<br />

you’re competing with will provide similar<br />

services with similarly qualified personnel.<br />

For this reason, it’s important to pay attention<br />

to those sections that generate variations<br />

in scores – such as customer service.<br />

(Others include value-add initiatives, quality<br />

management, knowledge management and<br />

innovation.) Despite this, the ‘customer service’<br />

question is consistently one of the poorest<br />

answered in a tender response.<br />

26 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

7. Offer value-add initiatives<br />

Value-add initiatives are a ‘free-kick’ to<br />

differentiate your proposal from all the others.<br />

The value-add must be a service or product<br />

that’s related but additional to the core<br />

requirements of the tender. It ideally needs to<br />

be something that only your company can<br />

provide and that is of value to the tendering<br />

entity – thereby demonstrating you<br />

understand the client’s business. And of course<br />

the price does have to be attractive (or free).<br />

It’s also important that the value-add is<br />

genuine and affordable to your organisation.<br />

You don’t want to default on the value-add<br />

(despite successful delivery against key<br />

requirements) and risk reputational damage<br />

or future business with that client.<br />

8. Understand the policy<br />

environment of the tendering entity<br />

Quite simply, if your prospective client is<br />

required to comply with certain policies, then<br />

you as a contractor to that company should<br />

also comply with those requirements – and<br />

make this clear in your tender response.<br />

For example, this could include compliance<br />

with confidentiality, information security<br />

and conflict of interest policies. Similarly,<br />

compliance with specific standards –<br />

such as quality management, OH&S and<br />

environmental management – might<br />

be required.<br />

Company lawyers can provide advice to the<br />

bid team on the key policy requirements<br />

of the tendering entity, and how your<br />

company does (or intends to) comply with<br />

them. This demonstration of knowledge of<br />

policy environment not only delivers a more<br />

compliant response, but also once again<br />

differentiates you from your competitors.<br />

The role for company lawyers<br />

To summarise, company lawyers can make a very important contribution to putting<br />

together an RFT response – a contribution that is broader than just reviewing the<br />

contract requirements.<br />

• Ensure every question has been read carefully by the bid team and understood<br />

within the wider context of the RFT document.<br />

• Ensure full and evidence-based responses are provided for each question.<br />

• Ensure the responses can be evaluated without presumed or background<br />

knowledge.<br />

• Ensure each provided reference is clearly expressed and relevant to the requirements.<br />

• Ensure phrases, experience, dates and personnel names are consistently used<br />

throughout the response.<br />

• Identify customer service measures that could resonate with the tendering entity.<br />

• Ensure the included value-adds are within the scope of the tender and affordable<br />

and achievable to you the tenderer.<br />

• Create a checklist against all the tender requirements and tick off each of these<br />

requirements before the RFT response is submitted.<br />

• To project manage the bid team to get the response in on time!<br />

9. Submit a complete response<br />

I wouldn’t mention this, except that for<br />

every single RFT I have assessed, at least one<br />

response has been incomplete. Make sure you<br />

include everything – including completed<br />

pricing schedules and no blank responses<br />

to key questions.<br />

10. Get your bid in on time<br />

Again, for every single RFT that I evaluated,<br />

at least one was late. During my time in<br />

government, a late tender was never accepted.<br />

Responding effectively to tenders is<br />

not difficult in itself – but it can be time<br />

consuming, and it does require bid teams<br />

to methodically and patiently work through<br />

every question in detail – as well as dot every<br />

‘i’ and cross every ‘t’. Company lawyers, trained<br />

to be thorough, analytical and to understand<br />

the context and meaning of words, can<br />

definitely make a substantial contribution to<br />

this process.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

27


the<strong>Australian</strong>corporatelawyer<br />

ACLA NEWS<br />

QLD President<br />

Karen Grumley<br />

News from QLD<br />

The first 6 months of <strong>2015</strong> have come and<br />

gone, but we have managed to fill it with<br />

plenty of events here in Queensland.<br />

We held the Qld ACLA <strong>Corporate</strong> Counsel<br />

Day® on a wet and windy day in Brisbane<br />

on 30 April <strong>2015</strong>. Despite the weather, the<br />

event was a resounding success. The theme<br />

‘The Many Hats of In-house’ provided our<br />

members with varied and informing sessions<br />

and many of them left the day with valuable<br />

tip and tricks to help them manage their<br />

every expanding roles. I would like to thank<br />

our major sponsor, the Queensland Bar<br />

Association for their support and for so many<br />

of their senior QCs and junior members taking<br />

the time out of their schedules to ‘hold court’<br />

with us throughout the day.<br />

To close out the end of the financial year, we<br />

are having functions here in Brisbane and on<br />

the Gold Coast. We hope that our members<br />

find continuing value in our social networking<br />

events. A few drinks with your colleagues is<br />

always a great way to exchange war stories<br />

and look to the year ahead.<br />

We are also very excited that the 1 July <strong>2015</strong><br />

implementation date for our new global<br />

alliance with the ACC is upon us. The new<br />

member services this provides will increase<br />

the global and tailored resources available to<br />

in-house counsel in Queensland. Make sure<br />

you log on to the website and take advantage<br />

of all that is offered.<br />

In the next 6 months we will continue to<br />

provide local CLEs and look forward to the<br />

ACLA National Conference and In-house<br />

<strong>Lawyer</strong> Award on the Gold Coast in November.<br />

It is indeed ‘the game changer’, and we hope<br />

you are able to join us in sunny Queensland<br />

for what will be a fantastic conference.<br />

If you have any ideas or burning desire for a<br />

particular issue to be addressed in our CLE<br />

topics for the remainder of <strong>2015</strong>, please email<br />

us at membership@acla.com.au. We would<br />

love to hear from you!<br />

28 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

AUSTRALIAN ANTI-CORRUPTION<br />

PROPOSAL<br />

To mandate disclosure of offshore mining and resources<br />

payments to governments<br />

With the broader movement<br />

towards the global Extractive<br />

Industries Transparency Initiative<br />

(EITI), Australia took a step forward toward<br />

supporting transparency and accountability<br />

in the extractive industries. Late last year<br />

the then Greens Leader, Christine Milne<br />

introduced the Corporations Amendment<br />

(Publish What You Pay) Bill 2014. The Bill,<br />

currently before parliament, would require<br />

all <strong>Australian</strong> extractive industries to submit<br />

a financial report detailing payments made<br />

to <strong>Australian</strong> and foreign governments. By<br />

mandating public disclosure of payments<br />

to government entities, this Bill aims to<br />

improve transparency and accountability in<br />

the extractive industry, and to deter corrupt<br />

practices in extractive companies.<br />

Background<br />

This Bill follows the global ‘Publish What You<br />

Pay’ movement, which calls on governments<br />

to publish payments made by extractive<br />

companies to government entities. This<br />

approach has been introduced in other parts<br />

of the developed world. The EU obliged<br />

extractive and logging companies to publish<br />

their payments on a country and project basis,<br />

in which the UK has committed to complete<br />

its transposition and implementation of the<br />

EU requirements, and Norway has passed<br />

domestic legislation to activate the EU<br />

Directive. In 2013, Canada has announced<br />

that it will implement mandatory reporting<br />

requirements, and the government has<br />

released details of the rulings in 2014. The<br />

United States has adopted a similar Dodd-<br />

Frank Act Section 1504 in 2012, which obliged<br />

extractive companies to publish payments<br />

made to US and foreign governments.<br />

While the ‘Publish What You Pay’ campaign<br />

calls for mandatory disclosure of payments,<br />

the EITI is a voluntary standard focused on<br />

host government payment and receipt of<br />

revenues from the extractive sector. There are<br />

currently 48 countries participating in the EITI,<br />

and Australia has recently completed a threeyear<br />

pilot programme. Australia is a significant<br />

supporter of the EITI, and has encouraged<br />

other countries such as Myanmar and Papua<br />

New Guinea to undertake the initiatives. The<br />

‘Publish What You Pay’ Bill aligns Australia’s<br />

approach to transparency and accountability<br />

in the extractive industry. The next step would<br />

be fully implementing the EITI, which would<br />

send a strong signal about the <strong>Australian</strong><br />

government’s intention to end corrupt<br />

practice in the extractive industry.<br />

Proposed Requirement<br />

Applicability<br />

The Bill proposes mandatory reporting<br />

requirement of payments made by <strong>Australian</strong>based<br />

extractive companies. The Bill requires<br />

such companies to disclose the payments<br />

on a country-by-country and project-byproject<br />

basis. The requirement applies to all<br />

<strong>Australian</strong> public companies, large proprietary<br />

companies, and controlled joint venture<br />

companies that are engaged in resource<br />

extraction activity. Resource extraction activity<br />

includes exploration, prospecting, discovery,<br />

development, extraction of minerals, oil,<br />

and natural gas, as well as logging of native<br />

forest. The concept of government entity<br />

includes the <strong>Australian</strong> Federal Government;<br />

the government of an <strong>Australian</strong> state or<br />

territory; the government of a foreign country<br />

(or part of a foreign country); authority of<br />

any government referred to earlier; and a<br />

company owned by a government referred<br />

to earlier.<br />

Reporting Content<br />

The reporting companies must prepare annual<br />

reports (‘Publish What You Pay Report’), which<br />

include payments (including a payment in<br />

kind) made to government entities in respect<br />

of: (a) production entitlements; (b) taxes<br />

levied on the income, production or profits<br />

of a company; (c) royalties; (d) dividends; (e)<br />

signature, discovery or production bonuses;<br />

(f ) licence fees, rental fees, entry fees or other<br />

consideration for licences or concessions; (g)<br />

infrastructure improvements (e.g. building<br />

of roads, bridges, dams); (h) social payments<br />

(e.g. community projects, building of hospitals<br />

or schools); and (i) security services (e.g.<br />

government defence and police bodies). Note<br />

that payment is only reportable if the total<br />

value of the payment is greater than AUD<br />

$100,000. To avoid concealment of smaller<br />

payment (i.e. payments being split to avoid<br />

the threshold), a series of related payments<br />

that together meet the threshold is treated as<br />

a single payment.<br />

Robert Milbourne<br />

Robert Milbourne, Partner, K&L Gates, is an<br />

international corporate transactional attorney<br />

with more than 15 years’ experience in energy,<br />

finance and infrastructure, with a strong focus<br />

on mining and resources. He has worked<br />

extensively internationally, particularly in Asia<br />

and South America. Robert is also Adjunct<br />

Professor at the TC Beirne School of Law at the<br />

University of Queensland.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

29


the<strong>Australian</strong>corporatelawyer<br />

Public Disclosure<br />

A company is required to lodge the report<br />

to ASIC for each project that the company<br />

is engaged in, and for each government<br />

entity that the company makes a reportable<br />

payment to. The report will be in an open<br />

and machine-readable format, and will<br />

be published by ASIC, free of charge, on<br />

its website within 28 days of receipt. A<br />

company failing to comply with the reporting<br />

requirements will constitute a breach of<br />

the Corporations Act 2001 (Cth), and penalty<br />

provisions will apply.<br />

Exemption<br />

ASIC may relieve a holding company from<br />

the reporting requirements under certain<br />

circumstances. These include: (i) severe longterm<br />

restrictions substantially hinder the<br />

company in the exercise of its rights over the<br />

assets or management of the subsidiary; (ii)<br />

the information necessary to comply with<br />

the requirement cannot be obtained without<br />

disproportionate expense or undue delay; or<br />

(iii) the subsidiary is a subsidiary of the holding<br />

company only because the holding company<br />

holds shares in the subsidiary for the sole<br />

purpose of selling them.<br />

Implication<br />

By requiring <strong>Australian</strong>-based extractive<br />

companies to disclose payments made<br />

to government entities, this Bill raises a<br />

number of important issues, including<br />

the management of confidentiality with<br />

foreign governments. The disclosure of<br />

the information can be confidential (e.g.<br />

relating to research, technology or strategic<br />

investment), and may impact on third party<br />

obligations (e.g. non-<strong>Australian</strong> resident<br />

joint venture parties). If companies have<br />

already entered confidentiality provisions<br />

in agreements with foreign governments,<br />

then compulsory disclosure would have<br />

ramifications on breaching of those<br />

agreements. <strong>Australian</strong> companies should<br />

closely monitor the progress of the Bill, and<br />

give considerations to the confidentiality<br />

obligations with government entities.<br />

30 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

SEVEN REASONS CYBER RISK<br />

SHOULD BE ON THE RADAR<br />

OF CORPORATE COUNSEL<br />

Reports in the media of new cyber<br />

attacks resulting in significant leaks<br />

of corporate or personal data appear<br />

almost weekly. Cyber risks, such as hacking<br />

attacks and breaches of data security, are the<br />

talk of the town for <strong>2015</strong>. There is increased<br />

regulatory pressure on corporate entities, and<br />

on their boards and management, in relation<br />

to duties and obligations associated with<br />

cyber risks and data protection.<br />

<strong>Corporate</strong> counsel, as part of their risk<br />

management function, need to have cyber risks<br />

firmly on their radar. In this article we seek to<br />

highlight seven key reasons why that is so.<br />

Cyber incidents are happening<br />

now and are costly<br />

There is no doubt that cyber attacks are<br />

increasingly widespread and the costs to<br />

business and the community are significant.<br />

The 2013 Norton Report 1 revealed that the<br />

total cost of cybercrime in Australia in 2013<br />

was estimated at A$1.06 billion, with 5 million<br />

<strong>Australian</strong> victims affected. Information<br />

recently published by the <strong>Australian</strong> Crime<br />

Commission indicates that there were up to<br />

15,000 systems compromised by malicious<br />

software on average each day between 17<br />

October 2014 and 14 January <strong>2015</strong>. 2<br />

Companies and government departments<br />

are often significant targets for cyber attacks,<br />

and data breach can be hard to detect. Once<br />

breach is established, damages or losses<br />

suffered can be hard to quantify. Indeed,<br />

losses and claims might not be immediately<br />

apparent. Take the widely publicised breach of<br />

data security at the Sony Corporation: hackers<br />

gained access to data that included sensitive<br />

information of Sony, such as contracts<br />

relating to the production of movies and<br />

employee data. The hackers did not alert Sony<br />

immediately to full details of the data that<br />

had been accessed. Instead, they effectively<br />

held Sony to ransom by periodically informing<br />

Sony piecemeal as to the relevant data they<br />

had accessed, accompanied with threats as to<br />

how that data might be disseminated or used.<br />

Sony is not alone. Target, JP Morgan Chase<br />

and Apple (to name a few) have been the<br />

victims of significant and well-publicised<br />

cyber attacks.<br />

Companies are not only vulnerable to external<br />

malicious attacks, but also to internal errors,<br />

such as inadvertent disclosure on the internet,<br />

which can result in data being compromised.<br />

Such incidents can prove to be costly, not only<br />

from a financial perspective, but also in terms<br />

of a company’s time, inconvenience and,<br />

importantly, reputation.<br />

Companies have certain obligations<br />

with respect to security of<br />

personal information<br />

Many companies hold significant amounts<br />

of data comprising personal information<br />

about individuals, and that information is<br />

often the subject of targeted cyber attacks<br />

(not to mention inadvertent leaking via<br />

internal employee errors). The Privacy Act 1988<br />

(Cth), which includes the <strong>Australian</strong> Privacy<br />

Principles (APPs), governs how companies are<br />

to treat that data.<br />

Of particular relevance, an entity that holds<br />

personal information must take reasonable<br />

steps to protect the information from misuse,<br />

interference and loss, as well as unauthorised<br />

access, modification or disclosure (APP 11.1).<br />

The Privacy Commissioner has, in recent<br />

months, issued new regulatory guidance 3<br />

as to what constitutes ‘reasonable steps’ to<br />

protect information security. Some of the<br />

steps recommended by the Commissioner<br />

include measures specifically relating to<br />

managing cyber risks. In particular, the<br />

Commissioner notes certain ICT security<br />

steps to mitigate the risks of internal and<br />

external attackers and the damage caused by<br />

malicious software such as malware, computer<br />

viruses and other harmful programs. The<br />

Commissioner outlines steps such as securing<br />

a company’s website/s, social media platforms<br />

and mobile device applications, along with<br />

Internet connected end-user mobile devices.<br />

Also important, from the Commissioner’s<br />

perspective, is considering the possibilities<br />

of human error, malfunctions, power and<br />

systems failures.<br />

In short, the Privacy Act imposes a legal<br />

obligation to take steps to appropriately<br />

protect personal information by managing<br />

certain cyber risks.<br />

Andrew Miers<br />

Andrew Miers is an Insurance Partner at HWL<br />

Ebsworth. He has specialist expertise in media<br />

and technology liability and risks, including<br />

disputes involving defamation, privacy, social<br />

media and credit reporting and in defending/<br />

advising on claims against IT professionals.<br />

Andrew is especially recognised for his expertise<br />

in cyber risk and data breach insurance.<br />

Matthew Hunter<br />

Matthew Hunter is a Senior Associate at<br />

HWL Ebsworth with over 15 years’ litigation<br />

experience. He has acted in commercial disputes<br />

and complex litigation on behalf of a variety<br />

of parties including insurers and financial<br />

institutions. Matthew has also been involved<br />

with the defence of claims on behalf of media<br />

and IT professionals.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

31


the<strong>Australian</strong>corporatelawyer<br />

The Privacy Commissioner<br />

now has teeth<br />

On 12 March 2014, extensive amendments<br />

to the Privacy Act came into force. One of<br />

the most significant amendments was the<br />

introduction of new powers given to the<br />

Privacy Commissioner, a regulator some<br />

had previously seen as a “toothless tiger”.<br />

Significantly, these powers include:<br />

• civil penalties: the Commissioner may<br />

apply to the courts for a civil penalty<br />

in the event of a serious or repeated<br />

interference with the privacy of individuals.<br />

The maximum penalty for an individual is<br />

$340,000 and for a corporation is<br />

$1.7 million.<br />

• enforceable undertakings: the<br />

Commissioner can accept an enforceable<br />

undertaking from an entity as to specific<br />

action or refraining from taking specific<br />

action in order to comply with the Privacy<br />

Act or to ensure that the entity does not<br />

engage in practice that interferes with<br />

an individual’s privacy. If the entity does<br />

not comply with the undertaking, the<br />

Commissioner can apply to the courts to<br />

enforce the undertaking.<br />

The Commissioner thus now has the ability<br />

to more effectively enforce privacy and data<br />

protection obligations.<br />

The Privacy Commissioner<br />

is using its new powers<br />

Having powers is one thing, but exercising<br />

those powers is another. The Commissioner<br />

has recently demonstrated a willingness to<br />

use these new powers in obtaining the first<br />

ever enforceable undertaking under the<br />

Privacy Act from Singtel Optus (Optus).<br />

The Optus enforceable undertaking came after<br />

an investigation initiated by the Commissioner<br />

on 28 July 2014 into three incidents of data<br />

breaches by Optus that affected more than<br />

300,000 customers. Those incidents related<br />

to errors with Optus’s internal systems and<br />

processes that led to the data of certain Optus<br />

customers either being made available to the<br />

public or vulnerable to being breached.<br />

The Commissioner took into account the<br />

large number of customers affected, the<br />

risk of harm to certain of those customers<br />

(particularly relating to the contact<br />

information of silent number customers being<br />

made publicly available), the apparent lack of<br />

reasonable security measures to protect the<br />

information and the failure by Optus to detect<br />

the incidents which prolonged the duration of<br />

the related risks to customers.<br />

The enforceable undertaking entered<br />

into by Optus required Optus to engage<br />

an independent auditor, implement any<br />

recommendations and rectify deficiencies<br />

identified by the auditor in its reviews and<br />

certifications and, within approximately 18<br />

months, provide a report by the auditor to<br />

the Commission certifying that the specified<br />

actions have been completed.<br />

Quite apart from the Optus enforceable<br />

undertaking, the Commissioner has shown<br />

a greater willingness in recent years to make<br />

determinations under the powers it already<br />

held under the Privacy Act before the recent<br />

legislative amendments.<br />

The rubber will really hit the road, however,<br />

when the OAIC brings its first case seeking a<br />

civil penalty because nothing speaks louder<br />

than money!<br />

Other regulators are flexing<br />

their muscle in cyberspace<br />

While cyber related incidents have<br />

traditionally been thought to be the domain<br />

of the Privacy Commissioner, other regulators<br />

have potential regulatory oversight in the<br />

area as well. For example, APRA released in<br />

September 2013 a prudential practice guide<br />

on “Managing Data Risk” 4 which outlines<br />

steps for APRA-regulated institutions to<br />

appropriately manage their data risks.<br />

Perhaps most significantly in recent times is<br />

the release by ASIC in March <strong>2015</strong> of its Report<br />

429 ‘Cyber resilience: Health check’ 5 . In that<br />

32 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

document, ASIC appears to be of the view<br />

that “cyber resilience” (i.e. “the ability to prepare<br />

for, respond to and recover from a cyber attack”)<br />

is more than just a matter of good practice<br />

but a matter of compliance with specific legal<br />

obligations. Thus, ASIC’s report provides not<br />

only some “health check prompts” to assist<br />

with a company’s cyber resilience, but also<br />

an overview of some of the existing legal<br />

and compliance requirements for companies<br />

which may positively require steps to be<br />

taken with respect to cyber risk, including risk<br />

management and disclosure requirements.<br />

By way of example, ASIC notes the continuous<br />

disclosure obligations of listed entities to<br />

disclose market-sensitive information to<br />

the market suggesting this might include<br />

disclosures about a cyber attack.<br />

ASIC also highlights the responsibility of the<br />

board of directors and senior management<br />

in being aware, and having oversight, of<br />

cyber risks, emphasising the duties placed on<br />

directors by the Corporations Act.<br />

ASIC has clearly signalled that it is now<br />

taking a more active interest in cyber risk<br />

management and expects those under its<br />

regulatory scrutiny, particularly licensees, to<br />

address cyber risks as part of their legal and<br />

compliance obligations.<br />

Mandatory data breach<br />

notification is on the horizon<br />

After being on the cards for many years,<br />

including a recommendation by the <strong>Australian</strong><br />

Law Reform Commission in 2008 and regular<br />

calls by the Privacy Commissioner for reform, it<br />

appears that Australia may finally be about to<br />

get its own version of mandatory data breach<br />

notification laws. Such laws have been in<br />

existence in most states in the USA for about<br />

the last decade.<br />

The former ALP government sought to<br />

introduce mandatory data breach notification<br />

with its Privacy Amendment (Privacy Alerts)<br />

Bill 2013, but that legislation did not make it<br />

through Parliament before the 2013 Federal<br />

Election. That Bill, if enacted, would have<br />

required businesses to give notification to<br />

the Privacy Commissioner and any affected<br />

individuals of any data breach giving rise to a<br />

‘real risk of serious harm’.<br />

With that legislation shelved, the issue<br />

came back on the agenda earlier this year<br />

as part of a trade off for Parliament passing<br />

data retention laws. On 27 February <strong>2015</strong>,<br />

the Parliamentary Joint Committee on<br />

Intelligence and Security 6 recommended<br />

the introduction of a mandatory data breach<br />

notification scheme by the end of <strong>2015</strong><br />

as a means to protect personal privacy,<br />

given mandatory data retention would<br />

result in a greater amount of data being<br />

held and exposed to breaches. The Federal<br />

Government came out a few days later in<br />

support of the recommendation. 7<br />

It remains to be seen how similar the<br />

proposed legislation will be to the previous<br />

Bill put forward by the last government. But<br />

whatever final form it takes, the introduction<br />

of such laws will be a further legal obligation<br />

with which businesses will need to comply in<br />

the event of a cyber incident involving a<br />

data breach.<br />

Arguably a requirement for<br />

breach notification already exists<br />

Even in the absence of mandatory laws, the<br />

Privacy Commissioner ‘strongly recommends’<br />

compliance with its voluntary guide on<br />

data breach notification. 8 Effectively, the<br />

guide indicates notification of a breach<br />

should be given to the Commissioner and<br />

to affected individuals, where there is a<br />

real risk of serious harm. The Commissioner<br />

has also said that breach notification may<br />

Cyber risk insurance<br />

be a requirement of the ‘reasonable steps’<br />

required to protect information security<br />

under APP11. Conversely, a failure to give<br />

notification of a breach might therefore be<br />

a failure to take ‘reasonable steps’ to protect<br />

personal information and thus be a breach<br />

of APP11. Combine that position with the<br />

Privacy Commissioner’s newly introduced<br />

powers, and it may be the case that, pending<br />

the introduction of mandatory data breach<br />

notification, the Privacy Commissioner<br />

already has the ability to enforce a form of<br />

breach notification.<br />

The world of cyber risks is a constantly<br />

changing and developing area. Quite apart<br />

from the technical issues surrounding the<br />

ever-evolving external threat landscape,<br />

this is an area where legal regulation is also<br />

undergoing rapid movement. Legal counsel<br />

need to continue to keep a very close eye on<br />

businesses’ legal and compliance obligations<br />

in this dynamic digital domain.<br />

One tool for in-house counsel to consider in managing cyber risk is cyber risk insurance.<br />

This is a relatively new product in the insurance market designed to provide cover, not<br />

only for third party liabilities that might arise in the event of a cyber incident (such as<br />

claims by third parties for breach of privacy or breach of confidentiality), but also for<br />

‘first party losses’ such as business interruption losses, forensic and remedial steps, public<br />

relations costs and breach notification related costs.<br />

Far from being a means to passively off load risk, the purchase of a cyber insurance policy<br />

should in fact go hand in hand with sound risk management. Indeed, most insurers will<br />

be reluctant to underwrite anything they regard as a bad risk, at least at an affordable<br />

premium. The very type of questions an insurer is likely to ask in an insurance proposal<br />

form as to a company’s cyber risk management measures are questions that those with<br />

an in-house legal or risk function should be asking in any event and thus ought serve to<br />

promote better practices in this area.<br />

Indeed, ASIC, in its recent Cyber Resilience report, addresses the question of insurance.<br />

ASIC notes that “existing insurance (eg business continuity or professional indemnity cover)<br />

may not adequately cover the impact of a cyber attack” 9 and “considering cyber insurance<br />

may be an appropriate business decision based on a company’s risk profile 10 ”.<br />

Footnotes<br />

1 http://www.symantec.com/en/au/about/news/release/article.jsp?prid=20131015_01<br />

2 https://www.crimecommission.gov.au/media-centre/release/australian-crime-commission-media-release/malware-poseshighest-cybercrime<br />

3 Office of the <strong>Australian</strong> Information Commissioner, “Guide to securing personal information:‘Reasonable steps’ to protect personal<br />

information”, January <strong>2015</strong><br />

4 Prudential Practice Guide CPG 235 Managing Data Risk<br />

5 http://download.asic.gov.au/media/3062900/rep429-published-19-march-<strong>2015</strong>-1.pdf<br />

6 In its Advisory Report on the Telecommunications (Interception and Access) Amendment (Data Retention) Bill 2014.<br />

7 See joint press release by the Attorney-General (the Hon George Brandis QC) and the Minister for Communications (the Hon<br />

Malcolm Turnbull MP) on 3 March <strong>2015</strong>.<br />

8 OAIC, “Data breach notification guide: A guide to handling personal information security breaches”, August 2014.<br />

9 http://download.asic.gov.au/media/3062900/rep429-published-19-march-<strong>2015</strong>-1.pdf at para 62<br />

10 As above, at para 64<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

33


the<strong>Australian</strong>corporatelawyer<br />

MAXIMISING COMPANY VALUATION<br />

John-Henry Eversgerd<br />

John-Henry Eversgerd is a business valuation<br />

specialist and leads McGrathNicol’s national<br />

valuation offering. He assists clients with<br />

transactions, strategy, shareholder and corporate<br />

disputes and litigation, and helping companies<br />

improve key value drivers.<br />

David Barnaby<br />

David Barnaby is a Transactions Partner<br />

at McGrathNicol specialising in advising<br />

companies, private equity and financiers in<br />

maximising value on the buy and sell side of<br />

mergers and acquisitions.<br />

Over and above the benefits of<br />

enhancing investor returns, increasing<br />

company value fosters resilience and<br />

positions companies to take advantage of<br />

new opportunities.<br />

Following the Global Financial Crisis, <strong>Australian</strong><br />

company valuations have been improving<br />

strongly. According to data from S&P Capital<br />

IQ, average forward price to earnings<br />

multiples for companies in the ASX All<br />

Ordinaries index have grown approximately<br />

16% over the last twelve months and 42%<br />

over the last three years to above 17 times<br />

the next twelve month forecast earnings.<br />

Company management and investors are<br />

taking advantage of this boost in valuations<br />

as evidenced by continued strength in initial<br />

public offerings (IPOs) and a recent surge in<br />

merger and acquisition activity.<br />

Whether you are directly involved in<br />

transactions, preparing your company<br />

to list, or merely interested in a valueenhancing<br />

business strategy, a commercial<br />

understanding of the ways many companies<br />

have boosted their value and increased<br />

returns to owners and investors can provide a<br />

competitive advantage.<br />

Key drivers of Value<br />

Institutional investors, equity analysts,<br />

investment banks, and potential acquirers<br />

assess the value of businesses by considering<br />

many quantitative and qualitative<br />

characteristics. These key value drivers can<br />

be broken down to two simple categories:<br />

(i) increasing returns; and (ii) reducing risk.<br />

The following are 8 of the most common<br />

quantitative and qualitative ways we advise<br />

management and/or owners to focus on<br />

to increase returns and reduce risk, thereby<br />

increasing the value of their companies.<br />

1. Increase profitability<br />

Many <strong>Australian</strong> companies have successfully<br />

implemented a laser focus on cost reduction<br />

in the last few years. At risk of stating the<br />

obvious, the value of a business will clearly<br />

increase if management can boost revenue,<br />

reduce costs and bolster growth. All the more<br />

so if the improvements are sustained over<br />

two to three years. However we have seen<br />

cases when there was little time to build a<br />

long history but management was still able<br />

to achieve a jump in value as a result of<br />

shorter term improvements when an acquirer<br />

believed in the ongoing growth forecast from<br />

these improvements.<br />

8 ways to increase<br />

business value<br />

1. Increase profitability<br />

2. Minimise key person risk<br />

3. Improve cash conversion<br />

4. Reduce customer and supplier<br />

concentration<br />

5. Improve reliability/accuracy of<br />

historical financial information<br />

6. Improve rigour of budgets<br />

and forecasts<br />

7. Review contractual agreements<br />

and obligations<br />

8. Formalise corporate governance<br />

policies and procedures<br />

2. Minimise key person risk<br />

Key person risk is one of the most common<br />

issues in small and medium sized enterprises<br />

(SME), closely held companies and some<br />

listed companies. Key person risk is the risk<br />

that a key member of staff, for example the<br />

CEO or top sales person, leaves suddenly<br />

resulting in a significant negative impact on<br />

the business. This has been highlighted in a<br />

number of public companies recently, such<br />

as Myer and Orica, where the market has<br />

reacted unfavourably to perceived poor CEO<br />

succession planning.<br />

Companies which have successfully<br />

mitigated this risk through timely and<br />

effective succession planning have<br />

increased their value. This takes time and<br />

requires development of future leaders,<br />

institutionalising knowledge of key<br />

people and spreading client and other key<br />

relationships to other employees.<br />

Good key person insurance policies may help<br />

mitigate the cost, but many transactions have<br />

failed or achieved a much lower price due to<br />

the acquirer’s fear that the business will incur<br />

irreparable damage were a particular person<br />

or team to leave.<br />

3. Improve conversion<br />

of profit into cash<br />

Experienced valuation analysts focus on cash<br />

flows more than accounting earnings. A<br />

company that can demonstrate a historical<br />

ability to quickly convert a higher portion of<br />

34 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

earnings into cash is more attractive and will<br />

achieve higher valuations.<br />

A recurring issue in many companies<br />

is a skewed management focus on the<br />

accounting ‘profit’. This can happen for a<br />

number of reasons, including the fact that<br />

often management remuneration is tied to<br />

accounting profit rather than cash flow.<br />

The good news is for many companies there<br />

is low hanging fruit to improve cash flows by<br />

shifting management’s focus and incentives.<br />

We are frequently surprised at how many easy<br />

fixes there are to generate more cash out of<br />

the same earnings stream through increased<br />

focus and improved policies and procedures<br />

that enhance areas such as debtor collections,<br />

creditor payments and inventory management.<br />

Taking just a few days out of the working<br />

capital cycle not only immediately impacts cash<br />

flow, but has a multiplier effect on business<br />

valuation. Better cash conversion lifts valuation<br />

multiples since it can be used to increase<br />

dividends, reduce bank interest, and make<br />

funds available for investment. Private equity<br />

firms have been astutely using this strategy to<br />

maximise profits on the exit of investments.<br />

4. Reduce customer<br />

and supplier concentration<br />

A common risk that commands much<br />

attention by those performing company<br />

valuations is customer and supplier<br />

concentration. Clearly, a great relationship with<br />

a few key clients is something to be proud<br />

of. However valuation analysts often develop<br />

scenarios in their valuation analysis to consider<br />

what would happen if a number of customers<br />

or suppliers disappeared. Companies deal with<br />

this risk in numerous ways, including investing<br />

in more sales and marketing to expand their<br />

client or supplier base or locking in longer<br />

term contracts with existing relationships. The<br />

value uplift from reduced risk may be worth<br />

the investment even if it means conceding a<br />

bit in price negotiations.<br />

5. Improve reliability / accuracy<br />

of historical financial information<br />

Valuation analysts prefer 3-5 years of historical<br />

financial statements to form the basis of their<br />

analysis. Audited financial statements are<br />

preferred, but even with audited financial<br />

statements; the quality of the information often<br />

varies. Quality of financial information is always<br />

a risk in assessing value; the lower the perceived<br />

reliability, the greater the risk and the lower<br />

the value. Potential purchasers may even walk<br />

away from a deal if the information quality is<br />

inadequate. Acquirers and vendors of business<br />

often address this risk by commissioning<br />

external independent financial due diligence<br />

to challenge the financial information of a<br />

company, work out a plan to address any issues<br />

and ultimately increase its reliability.<br />

On a recent matter, due to questions over the<br />

reliability of historical financial information, the<br />

acquirer of a supplier to the energy industry<br />

paid half of the purchase price up-front and<br />

deferred the other half in an earn out subject<br />

to future financial performance. A year later,<br />

due in part to reasons out of management’s<br />

control, it appeared unlikely that the earn-out<br />

would be paid. The lesson is that the up-front<br />

payment could have been higher if the vendor<br />

was able to deliver financial information in<br />

which the buyer could place more faith.<br />

6. Improve rigour of<br />

budgets and forecasts<br />

The value of a business is ultimately linked<br />

to what the business will accomplish in the<br />

future. A company that produces convincing<br />

budgets defrays the risk inherent in future<br />

events and will command a higher value than<br />

one that does not. The historical accuracy<br />

of budgets and forecasts assists a valuer in<br />

determining the reliability of budgets and<br />

forecasts for future periods. Most companies<br />

prepare budgets and forecasts, the detail of<br />

which will vary depending on the size and<br />

complexity of an entity. Whilst this information<br />

is useful to a valuer and potential purchasers, it<br />

is only the first step of the process. Companies<br />

that demonstrate budgets and forecasts have<br />

been analysed against actual results, at least<br />

monthly, which are then quickly acted upon,<br />

are more attractive to potential acquirers.<br />

Identifying a variance between budgeted and<br />

actual results is simple arithmetic, identifying<br />

and understanding the cause of the variance,<br />

and responding effectively, is much more<br />

valuable. This illustrates to a potential acquirer<br />

that management is across the performance<br />

of the business and that the process followed<br />

to prepare budgets and forecasts is robust and<br />

can be relied upon to monitor and predict<br />

business performance.<br />

7. Review contractual<br />

agreements and obligations<br />

Locked in contracts increase the security of<br />

revenue and therefore the valuation multiple,<br />

but they can also decrease the value of a<br />

company if the contracts themselves are<br />

not profitable. Customer contracts should<br />

be reviewed periodically or when changes<br />

that impact the cost of servicing contracts<br />

(i.e. freight costs) occur. Other contractual<br />

obligations regarding leases, loans, franchise<br />

agreements and distributor agreements can<br />

also affect the valuation multiple applied<br />

to the earnings of a company. For example<br />

lease agreements with onerous exit clauses<br />

or above market annual reviews are likely to<br />

reduce value.<br />

8. Formalise good process and<br />

systems for corporate governance<br />

<strong>Corporate</strong> governance has an underrated<br />

impact on company valuations. An<br />

assessment of the process and systems<br />

for corporate governance underpins any<br />

assessment of the risk associated with an<br />

entity. Many closely held companies lack<br />

formal control processes. Whilst more<br />

informal processes may be practically fine<br />

for the day to day business, from an<br />

external party’s perspective, the lack of<br />

documented procedures and ongoing<br />

records increases the level of risk of the<br />

unknown and reduces value.<br />

There are many ways to increase the value<br />

of a business over and above the obvious<br />

financial metrics of revenue, profit margin<br />

and growth. Understanding how institutional<br />

investors, equity analysts, investment banks,<br />

and potential acquirers assess the value of<br />

businesses is useful regardless of whether<br />

there is a transaction on the immediate<br />

horizon. Consideration of these and other key<br />

value drivers can help management focus<br />

their investment of time and money to boost<br />

the value of their businesses over time and<br />

position them to exploit opportunities.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

35


the<strong>Australian</strong>corporatelawyer<br />

GENERAL COUNSEL: ADDING VALUE<br />

TO THE C-SUITE<br />

Christiana McCudden<br />

Christiana is a special counsel in Gilbert + Tobin’s<br />

Litigation group with many years’ experience<br />

in large commercial litigation and advice<br />

work across a range of industries. Christiana<br />

has worked closely with senior executives and<br />

general counsel of public and private companies,<br />

advising them in respect of complex litigation or<br />

corporate, commercial matters.<br />

Janet Whiting<br />

Janet Whiting is head of Gilbert + Tobin’s Litigation<br />

practice in Melbourne and one of Australia’s preeminent<br />

commercial litigators, with a reputation<br />

for providing strategic and commercial advice<br />

and delivering solutions. Janet also has extensive<br />

experience as a board director. She is the trusted<br />

advisor of numerous CEO’s and general counsel.<br />

Many general counsel, when<br />

discussing their reasons for wanting<br />

to work in-house, reference a<br />

desire to work more closely with business<br />

and be directly involved in the commercial<br />

operations of an organisation. It is also<br />

common, however, for general counsel to<br />

express concern or frustration that they are<br />

considered as road-blocks by the business.<br />

Conversely we hear senior executives state<br />

they seek greater commerciality from their<br />

in-house legal advisors.<br />

Whether operating as a member of the<br />

executive team directly, or reporting to<br />

senior executives, there are matters that<br />

general counsel can consider to ensure they<br />

are adding real value to the C-suite and<br />

developing their role as a trusted advisor to<br />

their senior executives.<br />

Know the business as an Executive<br />

It is otiose to observe that general counsel<br />

need a thorough knowledge of their<br />

organisation and its operations. Good<br />

general counsel, however, are testing and<br />

strengthening their knowledge beyond<br />

traditional parameters of the contracts,<br />

legislation, regulators or legal principles or<br />

rules relevant to their business.<br />

In learning to scrutinise the business in the<br />

way a CEO, CFO or COO would, general<br />

counsel can identify ways to deliver their<br />

advice and expertise with a business acumen<br />

sought from the senior executives. For<br />

example, general counsel will know their<br />

organisations’ customers, suppliers and<br />

products. However, do you also understand<br />

how the company’s margins are generated<br />

and what are the pressures or tensions on<br />

such margins? Are you aware of the point of<br />

difference between your organisation and its<br />

competitors and how the business is seeking<br />

to maximise any advantage?<br />

A commercial perspective of an organisation<br />

requires an understanding of the industry<br />

in which it operates, and the challenges,<br />

innovations and changes that will shape<br />

that industry. It involves probing as to future<br />

customers or products and questioning what<br />

your market could look like in the next 5 or<br />

10 years? Critically, a good general counsel<br />

has an awareness of their CEO’s views to the<br />

above matters and what are their plans and<br />

strategies for the business.<br />

Whilst some knowledge can be gained through<br />

reading the materials published by or about<br />

your company, there are further options to build<br />

deeper knowledge and keep such current:<br />

• Develop and maintain strong relationships<br />

with the managers and other key staff<br />

in your business. Get them to talk about<br />

their work in their space, and listen<br />

carefully to identify their priorities, concerns<br />

and successes.<br />

• Build a network of persons with industry<br />

and business expertise, as these can be the<br />

people who alert you to industry changes<br />

or challenges or share their innovations and<br />

insights. Where possible join committees<br />

and industry associations, volunteer to<br />

sit on boards that will allow you to work<br />

with others from differing professional<br />

backgrounds and training; seek to attend<br />

conferences with a commercial theme not<br />

simply the legal updates.<br />

• Create the opportunities to meet regularly<br />

with the senior executives and ask them<br />

of their priorities, key milestones and<br />

timeframes. Understand their deliverables<br />

and critical deadlines; what they have<br />

committed to achieving for the board<br />

of directors, employees and the<br />

shareholders? Ask the senior executives as<br />

to their preferred systems of reporting or<br />

discussing developments.<br />

Obtaining this deeper knowledge will only<br />

be of value if effectively applied to the way<br />

in which general counsel perform their roles<br />

and engage with the C-suite. Understanding<br />

the priorities of your CEO allows you to make<br />

informed choices as to what to report or<br />

recommend to them and why. For example,<br />

in seeking advice on a proposed deal, few<br />

senior executives are interested in hearing<br />

about every theoretical risk or permutations<br />

of a contract. They want to know what are the<br />

genuine risks that will have a material<br />

and commercial impact on the business.<br />

Presenting advice with such a focussed<br />

approach will be one of the primary areas in<br />

which the C-Suite recognise greater value<br />

from their in-house counsel. However, there<br />

are further considerations that will also lead to<br />

enhancing the value of your contribution to<br />

senior executives.<br />

Being solution focused.<br />

In emphasising the need for general counsel to<br />

think commercially, no senior executive wants<br />

36 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

their in house lawyers to leave behind the<br />

legal expertise they bring to the role. However,<br />

the exercise of great legal reasoning should go<br />

hand-in-hand with a commercial focus.<br />

What is being asked is for general counsel to<br />

apply and exercise their legal expertise in a<br />

strategic and results driven manner. That is, to<br />

exercise a business judgment in parallel with<br />

legal advice and work. Whilst relatively easy<br />

to write about, the skill involved in exercising<br />

judgment cannot be underestimated. It is<br />

developed through practice and observation<br />

of other senior executives but can also be<br />

fostered through:<br />

• Ensuring that all advice and work is<br />

focussed on what can be achieved or what<br />

is possible rather than identifying only<br />

impediments or barriers.<br />

• Promoting a culture in the in-house<br />

team which promotes collaboration<br />

with the business to find solutions and<br />

present options to achieve a better or<br />

complimentary result for the business.<br />

• Encouraging frank and regular dialogue<br />

with the senior executives.<br />

• Knowing when and how to challenge<br />

the status quo or articulate a position<br />

of difference. This is a critical role of any<br />

general counsel and often the most testing.<br />

If such opinions are grounded in a context<br />

of the long term benefit of the business,<br />

and with awareness of the senior executives’<br />

motivations, it will be recognised as<br />

something of real value by the C-suite.<br />

Identifying and presenting<br />

the opportunities<br />

There is a tendency for some to describe<br />

the role of in-house counsel as a reactive<br />

function rather than proactive feature of the<br />

business. The work is often seen as drafting<br />

legal documents once a deal is struck;<br />

advising when issues or dispute arise, advising<br />

if a proposal can be pursued, attending to<br />

reporting and governance requirements.<br />

However, the in-house legal team are the<br />

beneficiaries of unique insight and knowledge<br />

about their business’ practices and operations.<br />

This provides a great opportunity to add value<br />

through generating recommendations or<br />

proposals. For example:<br />

• In regularly reviewing the contracts or<br />

documents used by the business, general<br />

counsel can identify practices or systematic<br />

issues not always obvious to others in the<br />

organisation. Rather than simply reporting<br />

that a particular issue has arisen multiple<br />

times, general counsel should seek to<br />

suggest changes to documents or practices<br />

that avoid repeated issues or improve<br />

efficiencies for the business.<br />

• Through negotiations with customers<br />

or competitors or suppliers, general<br />

counsel have a unique insight to the<br />

motivations or concerns of other<br />

organisations. Sharing these observations,<br />

even informally, with the senior executive<br />

will allow them to consider how they could<br />

maximise their position in a deal or identify<br />

market opportunities.<br />

• In their contact with external legal<br />

providers or the in-house lawyers for other<br />

companies, general counsel can often<br />

be the first to learn of developments that<br />

could have application for your market or<br />

business. Rather than merely reporting on<br />

a change in a regulated market or a recent<br />

court decision, a good general counsel<br />

will invest time to consider how that<br />

change could present both challenges and<br />

opportunities to the business and suggest<br />

such matters to the relevant executive.<br />

There is little doubt that developing the<br />

practices and awareness outlined above<br />

requires a considerable investment of a<br />

general counsel’s time and focus.<br />

However, such investment is critical to<br />

forming the relationship of trusted advisor<br />

to the senior executives thereby ensuring<br />

you are in the position to add real value to<br />

them and your business.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

37


the<strong>Australian</strong>corporatelawyer<br />

CROSS-BORDER CONTRACTS –<br />

BEWARE, THINGS MAY GO WRONG!<br />

Albert Monichino QC<br />

President of the <strong>Australian</strong> Branch of the<br />

Chartered Institute of Arbitrators. Barrister,<br />

arbitrator and mediator. Albert has a general<br />

commercial litigation practice – particularly<br />

in contract, corporations and construction<br />

law – in the Supreme and Federal Courts,<br />

and also in commercial arbitrations (both<br />

domestic and international).<br />

Trade and commerce is increasingly<br />

global in nature. Currently about 10<br />

percent of the world’s trade, by volume,<br />

is carried into and out of Australia by sea. The<br />

recent China-Australia Free Trade Agreement<br />

(ChAFTA), will only heighten the international<br />

focus of <strong>Australian</strong> businesses. Commercial<br />

disputes between <strong>Australian</strong> parties and<br />

foreign parties in other jurisdictions are bound<br />

to increase. How are they to be resolved?<br />

This article focuses on key considerations<br />

when drafting dispute resolution clauses<br />

in cross-border contracts. A sequel to this<br />

article will look at drafting arbitration clauses<br />

in such contracts.<br />

Arbitrate or Litigate?<br />

Although a broad spectrum of mechanisms<br />

are available, the usual choice of dispute<br />

resolution mechanism is between arbitration<br />

and litigation. Where litigation is selected,<br />

an exclusive jurisdiction clause may be used<br />

to give exclusive power to a court from a<br />

single jurisdiction to resolve the dispute. An<br />

arbitration clause, by contrast, gives dispute<br />

resolution power to an arbitral tribunal to be<br />

supervised by the courts at the nominated<br />

seat of the arbitration.<br />

The choice of mechanism depends on the<br />

nature of the transaction and the needs of<br />

the parties. Litigation may be selected, where<br />

parties share confidence in the quality of the<br />

courts in a jurisdiction, and are content to<br />

have their dispute resolved in public. Litigation<br />

may be as expeditious and cost-effective as<br />

arbitration. However, currently arbitration is<br />

the preferred mechanism for resolving crossborder<br />

disputes. This is likely to remain so for<br />

the foreseeable future. There are three main<br />

reasons why this is so.<br />

Enforceability<br />

Arbitration enjoys a significant enforcement<br />

advantage over litigation. This is important<br />

where a party does not voluntarily comply<br />

with the result of the dispute resolution<br />

process and assets need to be attached.<br />

This advantage is enabled by the international<br />

commercial arbitration system’s two pillars: the<br />

Convention on the Recognition and Enforcement<br />

of Foreign Awards made in New York on 10<br />

June 1958 (the ‘New York Convention’) and the<br />

template arbitral law, the UNCITRAL Model Law<br />

on International Commercial Arbitration (the<br />

‘Model Law’).<br />

Under the New York Convention, an arbitral<br />

award rendered in a New York Convention<br />

country is usually enforceable in another<br />

New York Convention country. The Model<br />

Law similarly deals with the enforcement of<br />

arbitration agreements and arbitration awards.<br />

Both instruments contain limited grounds for<br />

resisting enforcement. These grounds do not<br />

include errors of law or fact.<br />

By contrast, court decisions do not benefit<br />

from the same enforceability. Under the Hague<br />

Convention on Choice of Court Agreements 2005<br />

(the “Choice of Court Convention”), judgments<br />

resulting from jurisdiction exercised in<br />

accordance with a choice of court agreement<br />

would be recognised and enforced in the<br />

courts of other contracting states. Yet to date<br />

the Choice of Court Convention is not yet in<br />

force. It may be ratified in the near future, once<br />

the EU ratifies it later this year. It would then<br />

be open for signature by other nation states.<br />

The recently established Singapore<br />

International Commercial Court (‘SICC’) is likely<br />

to suffer similar problems with enforcing its<br />

judgments in other jurisdictions, despite its<br />

undoubted potential as a regional court for<br />

the Asia-Pacific region.<br />

Reciprocal, State to State agreements for<br />

the enforcement of judgments, such as the<br />

agreement between Australia and New<br />

Zealand, offer some certainty to litigants as<br />

to where a court judgment may be enforced.<br />

However, reciprocal agreements are the<br />

exception rather than the rule at present.<br />

In practice, the right to enforce a court<br />

judgment or arbitral award may prove difficult.<br />

It is for this reason that many parties opt to<br />

settle their dispute, even after a judgment or<br />

award has been obtained.<br />

Forum allocation<br />

Under the New York Convention (also mirrored<br />

in the Model Law), if a proceeding is brought<br />

in a court in a New York Convention (or<br />

Model Law) jurisdiction in the face of an<br />

arbitration agreement, the relevant court<br />

is mandated to stay the court proceedings<br />

unless the arbitration agreement is ‘null, void<br />

or inoperative’. Litigation does not enjoy such<br />

forum allocation rules.<br />

Confidence in the forum<br />

Finally, the ability for both parties to an<br />

arbitration proceeding to either appoint the<br />

sole arbitrator, or to each appoint one of the<br />

38 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

arbitrators to a three person arbitral panel,<br />

ensures greater confidence in the fairness of<br />

the resulting arbitral award. In litigation, by<br />

contrast, a dispute may be submitted to a<br />

judge with whom the parties may have very<br />

little cultural or linguistic affinity.<br />

Choice of Law<br />

The law which will govern the contract and<br />

resolve the merits of any future disputes (the<br />

‘choice of law’) should next be selected. This<br />

decision may have serious consequences. For<br />

example, in a commercial contract between<br />

an <strong>Australian</strong> party and a Chinese party the<br />

results may vary considerably depending<br />

on whether the choice of law is <strong>Australian</strong>,<br />

Chinese, or a neutral third system of law.<br />

Choice of Law and Arbitration<br />

Arbitration offers considerable flexibility<br />

in choice of law. Under the Model Law an<br />

arbitral tribunal must decide the dispute in<br />

accordance with the parties’ selected ‘rules of<br />

law’. Such ‘rules of law’ need not be national<br />

laws. Parties could therefore select the<br />

UNIDROIT Principles of International Commercial<br />

Contracts (the UNIDROIT Principles) or the<br />

United Nations Convention on Contracts for the<br />

International Sale of Goods (the CISG) which are<br />

neutral, yet also structurally similar to many<br />

national contract laws around the globe.<br />

Choice of Law and Litigation<br />

On the other hand, parties selecting litigation<br />

are currently restricted to national law in<br />

their choice of law. In Australia (as in most<br />

jurisdictions), the courts may, in the exercise<br />

of their discretion, decline jurisdiction to apply<br />

a foreign law. This means that parties who<br />

specify that their chosen forum should apply a<br />

system of law which is foreign to it risk having<br />

their intentions over-ridden by the courts of<br />

the forum hearing the dispute.<br />

Mandatory Laws<br />

Finally, so-called ‘mandatory laws’ may apply<br />

to a cross-border contract, irrespective of the<br />

parties’ choice of law. Usually, only the courts<br />

of the state which has the mandatory law will<br />

insist on its application. Mandatory laws may<br />

represent a nasty surprise, so it is desirable to<br />

anticipate their potential application.<br />

Litigation<br />

Forum Selection<br />

If a party decides to litigate rather than<br />

arbitrate, it should select the forum carefully.<br />

The prospects of enforcing the resulting<br />

judgment, the speed at which a matter<br />

may be brought to trial, the quality of the<br />

judiciary, and the neutrality and impartiality<br />

of a particular court will be of particular<br />

importance. Where one of the parties is a<br />

state-owned enterprise, for example, it is<br />

wise to submit a dispute to a neutral<br />

jurisdiction rather than litigating before the<br />

courts of that enterprise.<br />

Drafting an exclusive jurisdiction clause<br />

A jurisdiction clause implements the choice<br />

of forum and choice of governing law. It is<br />

a major tool for limiting jurisdictional risk<br />

and exposure, restricting ‘forum shopping’<br />

whereby a party seeks to select a forum<br />

which offers them advantages over litigating<br />

in another forum.<br />

Jurisdiction clauses may be non- exclusive or<br />

exclusive. Non-exclusive jurisdiction clauses<br />

identify a place for litigation but allow<br />

parties to proceed elsewhere if they wish.<br />

Exclusive jurisdiction clauses, meanwhile,<br />

create a contractual obligation to sue or be<br />

sued in the stipulated jurisdiction. If this is<br />

breached, the court of the forum may grant an<br />

anti-suit injunction to restrain the pursuit<br />

of the foreign proceeding.<br />

An exclusive jurisdiction clause might be<br />

drafted as follows:<br />

“Each of the parties to this Agreement irrevocably<br />

agrees that the courts of [Victoria] shall have<br />

exclusive jurisdiction to hear and determine any<br />

disputes, which may arise out of, or in connection<br />

with, this Agreement, including its formation,<br />

validity, interpretation or termination and, for<br />

these purposes, each party irrevocably submits<br />

to the jurisdiction of the courts of [Victoria]<br />

to determine any such disputes according to<br />

[Victorian] law”.<br />

Recent <strong>Australian</strong> court decisions have<br />

acknowledged the value and role of exclusive<br />

jurisdiction clauses. ‘Strong reasons’ are now<br />

required for a party to resist enforcement of<br />

an exclusive (foreign) jurisdiction clause. Mere<br />

convenience of hearing the dispute in another<br />

jurisdiction is not such a reason.<br />

Finally, lawyers drafting an exclusive<br />

jurisdiction clause should be particularly<br />

aware of the dangers of undoing the effect<br />

of such a clause through inconsistent clauses<br />

in the contract which may undermine the<br />

certainty which an exclusive jurisdiction clause<br />

is designed to provide.<br />

The author gratefully acknowledges the valuable<br />

assistance of Andrew Masters, Law Graduate, in<br />

the preparation of this article.<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

39


the<strong>Australian</strong>corporatelawyer<br />

UPDATE FROM THE COURTS<br />

Be careful what you bargain for in settling a dispute; the Court has recently demonstrated that it will look<br />

closely at what you agreed, and hold you to it.<br />

Kathryn Howard<br />

Kathryn is a partner in Holding Redlich’s<br />

Dispute Resolution & Litigation group, who has<br />

practised in Melbourne, Tokyo and London.<br />

Kathryn advises both business and government<br />

on the full spectrum of disputes, always with a<br />

primary eye on implications for the client’s dayto-day<br />

activities both internally and externally.<br />

Roxanne Burd<br />

Roxanne is a fourth year solicitor in Holding<br />

Redlich’s Dispute Resolution & Litigation group,<br />

with a key focus on commercial matters.<br />

Full and final settlement<br />

– what does it mean?<br />

A<br />

recent decision of the New South<br />

Wales Supreme Court 1 considered the<br />

meaning of the phrase “full and final<br />

settlement” in the context of the claim, and<br />

found that the parties intended to exhaust the<br />

claim completely and conclude the litigation.<br />

The case concerned the effect of without<br />

prejudice negotiations to settle an estate<br />

claim, which was deliberately brought by the<br />

claimant out of time and immediately after the<br />

claimant had been discharged as a bankrupt.<br />

On 1 May 2014, the plaintiff’s solicitors made<br />

an offer “in full and final settlement” of its<br />

client’s claim on the basis that their client<br />

would: (a) receive a lump sum payment; and<br />

(b) pay his own legal costs. Six days later, on<br />

7 May 2014, and before expiry of the offer, the<br />

defendant’s solicitors accepted the offer and<br />

advised that terms of settlement and a minute<br />

of consent order would follow.<br />

The dispute was subject to a statutory<br />

requirement that any settlement required<br />

approval of the Court. When the parties<br />

sought this consent, the Court required<br />

submissions about why the Court should<br />

exercise its discretion to make the proposed<br />

orders (to extend the time limit). The Court<br />

observed that this seems to have prompted<br />

the defendant, in the days leading up to the<br />

hearing, to revise down the amount of the<br />

lump sum payment.<br />

The question for the Court was whether the<br />

parties had already entered into a binding<br />

agreement on 7 May 2014.<br />

The Court’s reasoning<br />

The Court considered the “heart” of what the<br />

parties intended, in the statutory context of<br />

the Succession Act.<br />

The Court found that the parties agreed<br />

that the lump sum payment would exhaust<br />

the claimant’s rights against the estate;<br />

accordingly, the agreement required the<br />

parties to seek the Court’s approval for a<br />

release under the Succession Act.<br />

What does this mean for you?<br />

This case is a salutary reminder to ensure<br />

that terms of settlement reflect the parties’<br />

intentions, and have clear legal meaning<br />

within the statutory framework in which the<br />

terms must operate.<br />

If a settlement agreement is conditional<br />

upon an event occurring, an obligation<br />

being discharged or a statutory approval<br />

being obtained, ensure that the agreement<br />

states: (a) that the agreement is subject to the<br />

condition precedent being satisfied; and (b)<br />

who bears responsibility for discharging the<br />

condition precedent.<br />

When negotiating agreements, be clear about<br />

when the parties intend to be bound by the<br />

terms. If the agreement is subject to a formal<br />

agreement being executed, say so. If the<br />

agreement is intended to be binding upon<br />

acceptance without formal terms, say so.<br />

Binding heads of agreement; accord<br />

executory or accord and satisfaction?<br />

The New South Wales Court of Appeal 2 held<br />

that a heads of agreement executed by<br />

parties at the conclusion of a mediation<br />

constituted a binding and enforceable<br />

contract that had the effect of releasing the<br />

parties to the claim despite:<br />

• non-compliance with the heads of<br />

agreement; and<br />

• the heads of agreement not containing a<br />

release or bar to action, nor providing for<br />

what would occur in the event of breach.<br />

The case concerned an equitable claim for an<br />

interest in land held by the defendant.<br />

The parties attended mediation at the<br />

conclusion of which handwritten heads of<br />

agreement were executed, which provided for:<br />

• payment of the purchase price by the<br />

claimants to the defendant for the disputed<br />

land; and<br />

• after payment of the purchase price,<br />

execution of a consent order in respect of<br />

the proceedings (without articulation of the<br />

precise orders).<br />

A claimant changed his mind and the<br />

purchase price was not paid. The defendant<br />

sought a declaration that the heads of<br />

agreement was binding.<br />

At first instance, the New South Wales<br />

Supreme Court held that the heads of<br />

agreement was a mere accord executory;<br />

namely, that the heads of agreement did not<br />

give rise to new rights and obligations until<br />

the purchase price was paid, which had not<br />

happened. Accordingly, the case proceeded<br />

and the claimants established their equitable<br />

interests in the defendant’s land.<br />

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acla.com.au<br />

The defendant appealed to the New South<br />

Wales Court of Appeal.<br />

The Court of Appeal’s reasoning<br />

The Court of Appeal considered the terms of<br />

the heads of agreement and construed the<br />

document as a whole, having regard to both<br />

its context and terms. The Court emphasised<br />

the importance of focusing on what the<br />

parties had agreed.<br />

The Court held that the parties had entered<br />

into an immediately binding agreement, in<br />

which the claimants accepted the defendant’s<br />

promise to sell the disputed land for a<br />

specified sum as being in satisfaction of the<br />

claimants’ causes of action in respect of the<br />

defendant’s interest in the land.<br />

In coming to this conclusion, the Court<br />

referred to the express terms of the<br />

agreement, which provided the heads of<br />

agreement would “have effect” and that stated<br />

“it is hereby agreed”. The Court noted the<br />

absence of an express release, but considered<br />

that the continuation of the claimants’ rights<br />

would be inconsistent with the purpose of the<br />

binding legal obligations created under the<br />

heads of agreement.<br />

The Court also observed some tension in<br />

the timing of the requirement to execute a<br />

consent order disposing of the proceeding<br />

after payment of the purchase price. However,<br />

the Court considered that this served the<br />

purpose of disposing of the proceedings and<br />

finalising costs of the proceedings, which<br />

were not otherwise dealt with under the<br />

heads of agreement.<br />

We note that this decision is currently<br />

subject to a special leave application to the<br />

High Court.<br />

What does this mean for you?<br />

When negotiating the settlement of a dispute<br />

or a proceeding, consider the following:<br />

• Do you intend that entry into the<br />

agreement will conclude the dispute or<br />

the proceeding?<br />

• Do you want pre-existing causes of action<br />

to remain intact? If not, have you included<br />

appropriately broad releases?<br />

• What will be the consequence if a<br />

party fails to perform their obligations or<br />

pay the settlement sum? Is this articulated<br />

in the agreement?<br />

• If there are proceedings on foot, at what<br />

point will they be disposed of and precisely<br />

what orders will be sought? Remember,<br />

a dismissal has a different effect to the<br />

discontinuance of a proceeding.<br />

While it is often a relief to settle a dispute,<br />

take care to ensure that such relief continues;<br />

in so doing, clearly document the terms of<br />

the agreement to reflect the intention of the<br />

parties and provide for what happens should<br />

one of the parties fail to honour their side of<br />

the agreement.<br />

Footnotes<br />

1 Balcomb v Brownleee [<strong>2015</strong>] NSWSC 36<br />

2 Jingalong Pty Limited v Todd [<strong>2015</strong>] NSWCA 7<br />

Today,<br />

take positive steps toward<br />

achieving your financial goals<br />

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VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

41


the<strong>Australian</strong>corporatelawyer<br />

ACLA WOULD LIKE TO WELCOME<br />

The following new members to the association who joined in the 3 months to 1 May <strong>2015</strong><br />

AUSTRALIAN CAPITAL TERRITORY<br />

Kylie Browne<br />

Department of Communications<br />

Belinda Lewis<br />

Department of Human Services<br />

Melinda Teasdale Department of Communications<br />

Brett Walker<br />

<strong>Australian</strong> National University College of Law<br />

INTERNATIONAL<br />

PhilipHargrave<br />

Melbourne Buyers Advocates<br />

NEW SOUTH WALES<br />

Teresa Allan<br />

Capgemini Australia Pty Ltd<br />

Seshani Bala<br />

Primo Products Pty Ltd<br />

Rebecca Barnett Seven West Media<br />

Danielle Beazley Deloitte Touche Tohmatsu<br />

Sara Berrada<br />

SFDC Pty Ltd<br />

Chris Bevan<br />

UXC Limited<br />

Iona Borthwick <strong>Australian</strong> Payments Clearing<br />

Association Limited<br />

Yvette Cachia<br />

Inenco Group Pty Ltd<br />

Camilla Chan<br />

Medtronic Australasia Pty Ltd<br />

Michael Chance FujiXerox<br />

Rena Christmann UNSW Australia<br />

Kieran Chute<br />

Wesfarmers Limited<br />

Andrew Clarke<br />

Origin Energy Limited<br />

Sarah Corbett<br />

Steinhoff Asia Pacific<br />

Daisy Davis<br />

University of Newcastle<br />

Linda De Rosa<br />

O’Brien Glass Industries Limited<br />

Chris Diekman<br />

Roads and Maritime Services<br />

Navaneetha Dilipumakanth GlaxoSmithKline<br />

Michael Drew<br />

Oil Search Limited<br />

Caitlin Dugan<br />

SITA Australia<br />

Chantal Freeman SunRice<br />

Andrew Halter<br />

PayPal Australia Pty Limited<br />

Samantha Ho<br />

Rabobank<br />

Edwin Ho<br />

Sunnyfield<br />

Cassie Horn<br />

Canon Infromation System Research<br />

Australia Pty Ltd<br />

Sara Hughes<br />

Accor<br />

Nick Ireland<br />

Treasury Group Limited<br />

Catriona Jenkins CMCameron Consulting<br />

Tracey Jordan<br />

Charter Hall Group<br />

Sheena Joshi<br />

Atkinson Vinden<br />

Nataly Kab<br />

MetLife Insurance Limited<br />

Lisa Kavanagh<br />

Sodexo Australia Pty Limited<br />

Benjamin Klug<br />

Scentre Group<br />

Anna Kutner<br />

AdventBalance<br />

Andrew Laughlin 7 Wentworth Selborne<br />

Rebecca Lim<br />

Westpac Banking Corp<br />

Elizabeth McCarthy-Jones ANZ Global Wealth<br />

Ana-Gloria Medrano salesforce.com<br />

Thomas Mitchell Ratch-Australia Corporation<br />

Nicola Mostert<br />

ACE Insurance<br />

Maryann Muggleston AFC Asian Cup Australia <strong>2015</strong><br />

Ariki Ngatai<br />

Fletcher Building (Australia) Pty Ltd<br />

Heather Oswald Fletcher Building (Australia) Pty Ltd<br />

Brianna Parbury George Weston Foods<br />

Jessie Porteus<br />

Coca-Cola Amatil<br />

Jacqueline Roberts APP Corporation Pty Ltd<br />

Jeremy Shirm<br />

Attorney Generals Department<br />

Stephanie Sinclair-Fry Avant<br />

Antony Solomon PetSure (Australia) Pty Ltd<br />

Melissa Stanton Deloitte Touche Tohmatsu<br />

Lyndall Stoyles Asciano Limited<br />

Andrew Ta<br />

Scentre Group<br />

Ashur Tamson<br />

Valvoline<br />

Amanda Thompson Fletcher Building (Australia) Pty Ltd<br />

Peter Tompkins Downer EDI<br />

Simon Tuxen<br />

Westfield Holdings Limited<br />

Julia Virgo<br />

Clayton Utz <strong>Lawyer</strong>s<br />

Jason Vongratsavai Rabobank<br />

Marianne Wells Dick Smith Electronics<br />

Danielle Wong<br />

Ernst & Young<br />

Mirjana Zagani Fitness First Australia Pty Limited<br />

QUEENSLAND<br />

Rick Anthon<br />

Orocobre Limited<br />

Toby Boys<br />

Holding Redlich<br />

Patricia Cabrera QIMR Berghofer Medical Research Institute<br />

Fiona Chapman QIMR Berghofer Medical Research Institute<br />

Scott Coulthart Mills Oakley <strong>Lawyer</strong>s<br />

Darko Djaic<br />

Telstra Corporation<br />

Rebecca Dulhunty-Todd Ergon Energy<br />

Carmen Lewis<br />

Oliver Meehan<br />

Oxanda Edcuation<br />

Heidi Schweikert Schweikert Harris<br />

Jane Seawright CRCMining<br />

Phil Ware<br />

Stanwell Coporation<br />

Rachel Weeks<br />

Mills Oakley <strong>Lawyer</strong>s<br />

Sarah Williamson Ergon Energy<br />

SOUTH AUSTRALIA<br />

Taryn Shearn<br />

People’s Choice Credit Union<br />

Patrick White<br />

Elders Rural Services Australia Limited<br />

VICTORIA<br />

Frances Anderson GM Holden Ltd<br />

Katrina Bobeff<br />

Computershare<br />

Jorja Cleeland<br />

Fonterra Australia Pty Ltd<br />

Calum Cook<br />

Bupa<br />

Justin Courmadias EnergyAustralia<br />

Michael de Vries V/Line<br />

Rowan Donohoue La Trobe Financial<br />

Stephanie Eastwood Linking Melbourne Authority<br />

Anthony Fameli SPG Investments Pty Ltd<br />

Marion Franks<br />

Transpacific Industries Group Ltd<br />

Michael Freier<br />

GPC Asia Pacific Pty Ltd<br />

Melissa Goode<br />

<strong>Australian</strong> Red Cross Society<br />

Anne Guidera<br />

Bupa<br />

Jessica Hall<br />

Ernst & Young<br />

Sonia Harb<br />

Origin Energy Limited<br />

Suzanne Harmer The <strong>Australian</strong> Psychological Society Limited<br />

Claude Harran<br />

Nissan Motor Co. (Australia) Pty Ltd<br />

Adam Harvey<br />

EnergyAustralia<br />

Rebecca Hocking Transport Accident Commission<br />

Rosie Hooper<br />

EBOS Group Ltd<br />

James Horton<br />

Target Australia<br />

42 VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong>


acla.com.au<br />

Alison Huitfeldt<br />

Shoba Kanniappan<br />

Leila Kraushaar<br />

Julian Lambert<br />

Jaclyn Langford<br />

Andrew Lee<br />

May Low<br />

Mira Lutfi<br />

Tess Lye<br />

Angela Manolakos<br />

Maria Marinelli<br />

Dylan Matthews<br />

Matthew McCarthy<br />

Hannah McMurtrie<br />

Lachlan McMurtrie<br />

Luke Meikle<br />

Annika Memery<br />

Chris Miller<br />

Vera Mom<br />

Lucy Newham<br />

Michael Nibaldi<br />

Jennifer O’Brien<br />

Meg O’Keefe<br />

Carol Osullivan<br />

Aimee Pomogacs<br />

Rebecca Roberts<br />

Georgina Robertson<br />

Victoria Rowland<br />

Nick Ryan<br />

Doris Samyue<br />

Meaghan Simpson<br />

Jaimee Sluce<br />

Leoni Sonnenberg<br />

Suzi Stanicic<br />

Linfox Australia Pty Ltd<br />

Toyota Motor Corporation Australia Ltd<br />

Royal Melbourne Institute of Technology<br />

Law In Order<br />

Lonely Planet Publications Pty Ltd<br />

Nissan Motor Co. (Australia) Pty Ltd<br />

Ridley Corporation Ltd<br />

L’Oreal Australia<br />

Epworth Health Care<br />

iSelect Limited<br />

Bupa<br />

Simply Energy<br />

Allens<br />

Bupa<br />

Newcrest Mining LImited<br />

Federation Centres<br />

Mahlab Recruitment (VIC) Pty Ltd<br />

EnergyAustralia<br />

Axieo Operations (Australia) Pty Ltd<br />

Royal Melbourne Institute of Technology<br />

Interactive<br />

Epworth Health Care<br />

Wesfarmers Limited<br />

Ultradata Australia Pty Limited<br />

Acquire Learning Pty Ltd<br />

St Vincent’s Hospital Melbourne<br />

EnergyAustralia<br />

Federation Centres<br />

EnergyAustralia<br />

Federation Centres<br />

Linfox Australia Pty Ltd<br />

GlaxoSmithKline<br />

EnergyAustralia<br />

Coles<br />

Li Lin Tan<br />

EnergyAustralia<br />

Chris Tay<br />

ESSSuper<br />

Simon Taylor<br />

Nissan Motor Co. (Australia) Pty Ltd<br />

Alida Vandewiele Bombora Technologies Pty Ltd<br />

Nikki Vassilopoulos EnergyAustralia<br />

Damian Walsh<br />

Bendigo & Adelaide Bank<br />

Jeremy Weeks<br />

Monash University<br />

Sally Westh<br />

Ablethorpe Recruitment<br />

Karen Wise<br />

Wise Workplace Solutions<br />

Brendan Wood Transpacific Industries Group Ltd<br />

Marina Zabrieszach Assetco<br />

WESTERN AUSTRALIA<br />

Kym Abbott<br />

Toll Group<br />

Danielle Atlas<br />

INPEX Australia Pty Ltd<br />

Ruhi Bassari<br />

Western Power<br />

Tracy Chew<br />

Automotive Holdings Group Limited<br />

Penelope Ford<br />

AdventBalance<br />

Barbara Gordon Resource Capital Funds<br />

Jemma Holland Toll Group<br />

Samuel Knowles Clough Projects Pty Ltd<br />

Karen Navaratnam Western Power<br />

Dolores O’Hare Wood Group<br />

Natasha Panic<br />

St John of God Health Care Inc<br />

Dean Powell<br />

Fortescue Metals Group Ltd<br />

Stephen Power Karoon Gas Australia Limited<br />

Andrea Rawson Wesfarmers Limited<br />

Angela Stavrianou Fortescue Metals Group Ltd<br />

Nicole Szorenyi INPEX Corporation<br />

Jennifer Tate<br />

Legal and Legislative Services Department<br />

of Health WA<br />

Candice Van Der Plas Doric Group<br />

Cameron Wilson Iluka Resources<br />

Liz Wreck<br />

Bis Industries Limited<br />

ACLA CORPORATE ALLIANCE PARTNERS<br />

VOLUME 25, ISSUE 2 – JUNE <strong>2015</strong><br />

43

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