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interview<br />
Worklife<br />
Kate Shapland<br />
We meet Legology founder Kate Shapland to discuss work, life and her<br />
tips on getting the perfect pins<br />
Why did you set up legology?<br />
I developed Legology because I’m on<br />
a personal crusade to give us happier,<br />
healthier legs. I felt consumers were being<br />
shortchanged because the only offerings<br />
were cellulite creams that seemed to be a<br />
bit of an afterthought. I wanted to develop<br />
a dependable brand that worked really well<br />
and felt wonderful too.<br />
What were you doing before legology?<br />
Until I developed Legology, and in fact for<br />
quite a while after I launched the brand, I<br />
worked as a beauty writer. I had a very<br />
good overview of the market and what was<br />
18.<br />
missing from it. My last job in journalism was<br />
as beauty editor of the Telegraph Magazine,<br />
and this gave me the best insight of all<br />
because I felt very in tune with the reader<br />
and understood what she wanted to find on<br />
the beauty pages and counters.<br />
What is the secret to launching your own<br />
beauty brand?<br />
Not to overthink anything to begin with and<br />
not to compromise. Just be 100% in love<br />
with what you are developing and crack on<br />
with it. The digital age has, in many ways,<br />
made it easier to launch a beauty brand. But<br />
it isn’t the whole solution. You still need
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