Why Social Media Marketing Is Important to Your Business4

Why Social Media Marketing Is Important to Your Business
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SMM, the new tool in the business arena has shown a promising rise, the recent years. The web planet is
going gaga over it & Social media has shown a 100% higher lead-to-close rate than outbound marketing.
Nowadays nearly 84% of B2B marketers use social media in some form or another. No matter what you
sell and that your target audience is,, using social media as a marketing tool is a sure shot way for you
develop your own brand!
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Not having an active social networking presence is sort of like living in the ancient times. People may ask
what is social media marketing going to do for me? Do I really need it? Yes. Yes you do just check out the
reasons why:
Increased Web Traffic
Social media posts can drive targeted traffic. Creating a new page on your site, landing pages, wellplaced
social media posts can make all the difference. A single link on Reddit or links submitted to
StumbleUpon can alter a page from a handful of visitors a day to hundreds. Who wouldn't want to
capitalize on that?
Boost SEO
Social networking can boost your site's SEO. Search engine crawlers know which pages are consistently
bringing traffic and which are just floating out there, ignored and forgotten. Driving traffic to your
optimized pages with social media posts will cause them to climb much faster in the search engine
results pages (SERPs).
Connect with Consumers & Industry Leaders
Social media leads to real relationship building. Twitter and Instagram marketing can get you free
interaction with your customer base - you can read their own tweets and status updates to get insights
into their daily lives like what products they prefer and why etc. & maybe you're able to fine tune
your strategy.

You can also use social networking as a tool to connect with thought leaders and tastemakers in your
area, as well as journalists who cover your industry.
As individuals see Twitter and Facebook as social networks, not marketing machines they are not as
likely to see what you post as marketing and also will be more likely to hear what you have to say. This
translates into serious web traffic once you connect to your site and posts that market themselves as
your own friends and followers share what you've posted.
Targeting and retargeting with Advertising.
The highly customizable character of social networking advertisements. Such as Facebook
advertisements, is just one reason social media is important. These ads even permit you to target
customers by things like location, education level, industry and even buy history and the pages they've
liked. You also need to the choice to retarget the users that visit you even convert them into solid
prospects and sales.
Get noticed at events
It is a lot easier to have noticed at events as well as create social media policy with social media posts. At
any event there is no better way to leverage your existence than with the support of social networking.
Immediate response
The feedback you get in the process of SMM, you're going to be the first to know when there are issues -
and also you are able to take immediate actions to resolve them right away and consumers appreciate
companies that respond to customer complaints.
Builds Brand Loyalty

Brand loyalty may be built on a solid social media presence. It's been discovered that brands with busy
social media profiles have more loyal customers. Being active on social websites makes it possible to
become less like a business and more like what you truly are - a unified set of folks who share a fantasy.
Are you ready to jump in front of your opponents with social media? Want to see your rankings climb
fast? Pull out that phone and give us call. We'll help your dreams come true.