Woocommerce Vs Magento : which is the right choice for you?

Magento vs Woocommerce : which is the right
choice for you?

“if your business is not on the internet, then your business will be out of business.” - Bill gates
being an entrepreneur in the ecommerce industry is no less than walking on the sharp edge of
the knife; one slip can cut you deep or kill your business. so it is important to make each
decision after thorough research and consideration. choosing the right platform for your
ecommerce website is one of the main decisions to make.
if you are reading this blog then you may have found the two best ecommerce development
platforms of 2018. now you are confused between woocommerce vs. magento; i’m here to
clear your doubts and show you which platform is better amongst magento vs. woocommerce.
stay till the end of the blog to also learn what to look for while hiring the best magento
development company and best woocommerce development company.
Some Facts And Stats
Woocommerce
• with 47.3% market share woocommerce is the most widely used ecommerce platform.
• woocommerce has 10 million+ active users across the globe.
• the most visitors that woocommerce get are from usa and india.
• woocommerce source code consists of 7 programming languages.
Magento
• magento is second only to woocommerce when it comes to market share, with 13.1%.
• magento has presently 250,000+ active users that have made magento a $50 billion
industry.
• some of the leading companies using the magento platform for their website are
samsung, ford, olympus, nike, north face, etc.
if you can’t wait for an end verdict and are here for just some quick pointers on benefits and
drawbacks of both the platforms then here are the pros and cons of woocommerce vs.
magento:

Pros And Cons Of Woocommerce
Advantages
it is an additional plug-in to wordpress so
absolutely free.
woocommerce platform has an easy learning
curve.
it has a large number of themes to choose
from.
many of the extensions are free.
it has the largest open source community.
in most cases, hosting is very cheap.
easy to pick up if you have experience with
wordpress.
integrates with google analytics using an
extension.
Disadvantages
when it comes to scalability, database
architecture proves to be weak.
most of the features are very basic, not
unique.
only one (free) version of woocommerce.
large sites feel tough to scale using the
woocommerce platform.
weak product data capabilities for complex
catalogs.
paid extensions and premium themes can cost
more.
Pros And Cons Of Magento
Advantages
magento platform supports an unlimited
number of products.
includes apis that can connect with any thirdparty
solutions.
product creation tools and admin panel is very
versatile and simple to learn.
if your hosting server can store large data,
magento has no problem handling them.
the feature of guest checkout in enabled by
default, making the purchase without login
possible.
integration with paypal, authorize.net and
other payment modes can be done quickly.
magento has strong b2b ecommerce
capabilities.
Disadvantages
its enterprise edition may feel costly due to its
yearly payment model.
it has a larger learning curve to use.
not fit for content heavy sites.
maintenance cost is high.
most of the extensions are paid.
hosting this platform is a costly affair.
building the front-end website theme is
complicated.

to give a fair verdict for magento vs. woocommerce on the aforementioned points is tough. we
must look beyond some general pros and cons and get into more specific details.
In-depth analysis of woocommerce
unlike magento, woocommerce is not an entire platform but an extension of wordpress
platform dedicated to ecommerce website development. so making comparisons for magento
vs. woocommerce is not technically correct. but woocommerce extension is potent enough to
take on magento any day. so we will consider woocommerce as an ecommerce platform
henceforth.
woocommerce is open source software based on php programming language. being a plugin of
wordpress, its users are able to use the benefits of wordpress for themselves. woocommerce
depends on many other plugins as its own features are limited, but due to the support from the
largest open source development community, woocommerce has no scarcity for plugins.
Key features of woocommerce
• being a powerful plugin dedicated solely to ecommerce, it is capable of handling all
ecommerce issues from wordpress admin dashboard.
• the woocommerce platform offers an advanced reporting facility for every statistics like
the level of inventory, sales (daily, weekly, monthly, yearly), product and customer
reviews, and overall store performance.
• has an option to control tax settings with tax classes and other local tax rates.
• supports multiple payment gateways; paypal, credit/debit card, cash on delivery (cod),
etc
• has an option to integrate coupon codes, discounts, usage limits, etc.
USP of woocommerce
• gives full control over code base customization.
• thousands of themes and extensions to choose from with paid and free versions.
• has the best cms capabilities than any of its present-day competitors.
• takes no transaction fees from clients.

Performance, security, and costing
woocommerce being very lightweight and easy takes almost no time to load (unless you add a
ton of animations and effects which will hamper not just woocommerce but any platform’s
loading time). woocommerce allows its clients to enable many security measures.
woocommerce is perfect for companies that already own wordpress sites. such users just need
to download and install woocommerce plugin and they are ready to set up their ecommerce
site. costing is not a problem as woocommerce plugin is totally free to download and use.
In-depth analysis of magento
now let’s check the other side of the coin with an in-depth study on magento before deciding
which is better amongst woocommerce vs. magento platform. magento software has two
versions in the market. the community version is free for everyone to use and the enterprise
version is a more advanced and feature-rich which costs you around $18,000 per year.
woocommerce is more of a community solution while magento is here to offer high-standard
company features and make money out of it. this doesn’t mean that small industries or
individuals can’t use the magento platform. the earlier mentioned community edition of the
platform is for such users who can’t afford paid version.
Key features of magento
• provides pre-sets and templates to get a perfectly customizable design for your store.
• magento offers the ability to set up more than one wish list to the end users.
• you can add any number of product attributes.
• has an integrated content management system (cms).
• gives features to perform target marketing, merchandising, etc.
• offers privacy features for purchase to every individual customer.
USP of magento
• scalability and flexibility are high with magento.
• has the highest number of features in the core functionality, without any additional
extensions.
• perfect for b2b ecommerce services.
• provides catalog and product management facilities.

Performance, security, and costing
magento offers very professional and quick responsive websites. most of the loading time of
the website depends more on how optimized your images are and if you are using content
delivery network (cdn) or not. charging a hefty amount each year, magento takes security very
seriously by deploying security patches regularly. the costing is already discussed above, if you
are a small company that can’t afford $18,000 per year then community version is the perfect
fit for you.
Final thought
i believe that it is better that i leave the final verdict of woocommerce vs. magento on you.
after registering all the information mentioned above i am sure you have found the right
platform for your ecommerce development needs. now that you have decided between
magento vs. woocommerce you will need to find the best magento development company and
best woocommerce development company.
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