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The NpA Incubator - Introduction (full slides)

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Strategic Planning<br />

Strategic Planning is an organization's process of defining its strategy,<br />

or direction, and making decisions on allocating its resources to pursue<br />

this strategy, including its capital and people. Various business analysis<br />

techniques can be used in strategic planning, including:<br />

• SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats);<br />

• PEST analysis (Political, Economic, Social, and Technological);<br />

• STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors); and<br />

• EPISTEL (Environment, Political, Informatic, Social, Technological, Economic and Legal).<br />

All strategic planning deals with at least one of three key questions:<br />

"What do we do?"<br />

"For whom do we do it?"<br />

"How do we excel?"<br />

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