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Joost Van Der Made<br />

Head of Concept Design & Innovation at Nederlandse Spoorwegen<br />

“We use digital to truly make our passengers happy by providing control,<br />

appreciation and freedom”<br />

Lara Burns<br />

Chief Digital & Technology Officer at Age UK<br />

“Half the programme is focused on how we improve advice for older people,<br />

the other half is focused on smarter working for staff”<br />

Neil Wickens<br />

CIO Digital at HSBC Private Bank<br />

“We are building an event-driven service to support relationship managers<br />

in their dealings with our client base…it’s about bringing data closer from<br />

the manufacturer to the end user”<br />

Philippe Duban<br />

Global Head of Retail Banking & Wealth Management Business<br />

<strong>Transformation</strong> at HSBC<br />

“Digital is technology that helps us make the bank more efficient for our<br />

customers and colleagues…the aim is to make the bank simpler, better<br />

and faster”<br />

Rob Muir<br />

Chief Digital Officer at National Express Group<br />

“We have set strategic challenges focused on Innovation, Data and Marketing<br />

to improve revenues, efficiency, safety and customer satisfaction”<br />

Samantha Fanning<br />

Head of Digital at St John Ambulance<br />

“Digital is largely focused on the repurposing of our website to be used<br />

as a ‘pathfinder’, and to spread the use of Agile methodology across the<br />

entire organisation”<br />

9

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