6 Mistakes to Avoid While Doing SEO

6 Mistakes to Avoid While Doing SEO
Perhaps someone may be surprised, but even the most experienced and literate
SEOs sometimes make mistakes while promoting a website. In this article, I will list
the basic ones. No matter how well you are versed in SEO, just try to always keep
them in mind. Check out here SEO mistakes to avoid:
1. Reluctance To Optimize The & Tags
and tags are the short description of your HTML­code
attached to each page of the site. With their help, search engines get a general idea
of the type of content published on your site.
It often happens, that after the optimization of several dozen pages, many
webmasters are getting too lazy to continue registering the same tag again and
again. Please don’t do this.
You should not neglect these tags because they display on SERP, and, thus, are
responsible for the user’s first impression of your site.

At least, it is possible to use certain programs. For example, some SEO­plugins in
WordPress, offer its users the option to generate meta tags dynamically. It simplifies
the task, even though does not implement it fully.
2. Duplicate Content
Duplicate content issues, as well as duplicate meta tags and title tags, can severely
decrease the search engines trust. The problem here is not just about the intentional
plagiarism or copying but in the indexing error. Google indexes the HTTP, and
HTTPS versions of your pages as separate objects. Webmasters often forget about
such things, though they should not.
3. Over­Optimization Of Keywords
Although you might want to generate content optimized for the search engines,
please don’t. Always remember, that the main aim is to create a useful and userfriendly
website with the valuable content.
Do not put a huge number of keywords on your every page, it only reduces the
quality of your content, and trust to your domain.
By the way, long time ago Google integrated semantic features into its search
engine, and the number of keywords don’t mean so much for the site optimization
anymore.
4. Focus On Quantity Content, Not The Quality Content
If one publication brings you X of subscribers, does it mean that two publications
bring you twice more? No! Such attitude ruined many SEO campaigns.
It all depends on the quality of the content. So, better spend more time to create
something insightful and trends­corresponding, rather than frequently publish
unuseful material.
5. Outdated Sitemap
Yes, Google indexes your website content no matter if you have XML­cards.
However, if you have one, Google can do it faster, and determine you as a content
creator, so you will never face unpleasant accusations of plagiarism.
Since most of the sites are regularly updated, maintaining the XML­sitemap to date
can be the difficult part, but still crucial.
6. Neglecting The Diagnosis Tools

There are various platforms providing all necessary information needed to create
and promote a website that is going to love both users and search engine spiders.
Tools like Serpstat are aimed to conduct a quick comprehensive analysis of the
website to get the information on the number of errors and see how well the domain
is optimized in general.
For example, on the image above, there is the errors report of the H&M website,
obtained by the Serpstat audit. As we see, most problems are connected with Meta
Tags, Headings, and Redirects.
In each section, errors are divided by level of priority.
View post on imgur.com
And it is easy to pull a list with them all for the convenience of future work on these
bugs. Fixing them is crucial for developing a user­ and search engine­friendly site. A
regular audit is one of the keys to the technical stability of the site and the growth of
organic traffic.
View post on View post on imgur.com
Do not neglect such tools. They are here to make webmaster’s life easier.
P.S.
I hasten to say that even fixing of all mentioned errors won’t magically boost your
rankings. SEO is a constant work on improvement of yourself and the website you
are working on.
My advice is to always operate at full power, constantly keeping in mind the idea
that you can make a mistake. Re­examination of your workflow will never be
redundant to your strategy. Always strive for excellence.
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