AI and Healthcare Marketing by 2020

According to a report released by Bloomberg, AI reached a level of break-through in
2015. Since then, its use has rapidly increased due to neural networks, investments,
cloud computing, and in-depth research.
In December 2016, the marketing organization Digital stated that the market for AI is
expected to reach $5.1 billion dollars by the end of this decade. That is a whopping 54
percent increase from 2015.
eMarketer estimates that companies will spend more money on digital ads than
television ads by 2020.
Despite these predictions, searching engine optimization (SEO) isn’t going anywhere. It remains
an essential element of marketing success today and in the future.
If You Want to Remain Competitive, Invest in Inbound Marketing and Sales
There’s no doubt that marketing will change as AI continues to evolve. Even so, sales and
inbound marketing are still essential for your company’s success. This starts with studying
buyer personas and utilizing the deep information they contain. Your company simply can’t
provide customers with what they need if they don’t understand what motivates them.
As devices equipped with AI learn more about a user’s searching and purchasing habits, it will
soon understand the online content that he or she likes and doesn’t like. However, it goes far
beyond that. The personal assistants of tomorrow will quickly learn the styles, voices, and word
choices that keep a user engaged with a specific topic or page as well as what gets him or her to
spend money. The personal assistant will continually search and present the user with
personalized content that matches his or her habits and preferences. Busy people will
appreciate not having to spend time inputting different keyword phrases to hit on what they
need.
Takeaways for Digital Marketers
To stay ahead of the competition, digital marketers must learn the intricacies of buyer personas
and the habits of their customers. This is essential to building a strong brand presence on the