Improving Mobile Conversions Through Call Tracking

Improving Mobile Conversions Through Call Tracking
As the number of smartphone users continues to grow, so does the collective time
spent on these portable devices. It makes sense then that mobile conversion should be
priority for every business.
If your business already has a mobile ad, how does it compare to that of your
competitors? Perhaps you’re still trying to implement mobile marketing plans that you
have studied from a variety of sources, including blogs and marketing websites. In either
case, you must decide not to let the affiliate window of opportunity pass you by.
Did you know that 82 percent of people who use a smartphone rely on the device to
help them make a buying decision while they’re still in the store? If you don’t act on this
reality, you’re simply leaving money on the table. You have no choice but to focus on
mobile conversions if you want your business to grow.
Understanding the Concept of Mobile Conversion

When you count a mobile conversion, it means that a person who visited your website
becomes a qualified lead. This happens when he or she responds in some manner to ads
placed on your website. It explains the term mobile conversion, but the action that
causes the conversion will vary depending on your parameters. Common examples
include requesting a demonstration, purchasing a product, or scheduling an
appointment.
Different Types of Mobile Conversions
Customer phone calls and form registrations represent the two most common
conversion types. With a call, a prospective customer contacts your company through a
mobile ad or website. A form registration is something that he or she fills out online to
request that someone from your company follow up.
To convert the first type, it’s essential to have an effective layout for your mobile
website as well as ads and copy. However, that doesn’t mean you should overlook the
importance of registration forms. Both are part of the first impression that a potential
customer makes of your business.
How to Effectively Measure Mobile Conversions
After planning and implementing a mobile strategy, the next step is to measure your
conversions. It’s also important to compare mobile conversions with those that come in
though your desktop website. The metrics that determine the effectiveness of your
conversions include:
Phone calls received
Products purchased
Time spent on your company website

Visitors per day
Of course, these metrics will vary according to your business model and needs. By
analyzing your mobile conversions, it allows you to determine how effective your mobile
ads are as well as highlight any necessary changes.
Best Practices for Analyzing Mobile Conversions
Call Sumo goes beyond recording and scoring your calls. It also provides you with a
comprehensive picture of your customer’s entire journey so you understand his or her
behavior and subsequent actions.
Some of the things our software tracks include whether a user searched for your
business or visited it directly, clicked on an ad, how many website visits the customer
made before calling your business, and how many calls preceded a sale. This
information makes it easier for you to convert smartphone users. In addition, we offer
dynamic number insertion for each session.
People Are Rarely Separated from Mobile Platforms
According to Flurry Analytics, Americans spend an average of five hours per day on a
mobile device. They use it for everything from social media to web searches to
downloading apps and making calls. By the end of this year, industry analysts expect
that smartphone users will make 73 billion calls to businesses.
With that number in mind, one of the best things you can do for your business is to
enable click to call from its mobile website or the search engine results page. More than

70 percent of mobile phone users report that they have used the click to call feature to
connect with a business immediately after discovering it online.
In another study conducted by DudaMobile, the company confirmed that websites
optimized for mobile produce high volumes of calls. People now use their smartphone
more than any other type of telephone to contact a business. Most importantly, one in
five people who visit a mobile website follow through with a purchase.
If you want your company to grow and remain competitive, you must also commit to
marketing products and services on social media sites like Facebook and Instagram.
These social media mobile platforms advertise in such a way that it subtly directs
viewers to your website. Advertising with Google and Bing is also important since
customers use these platforms every day to search for businesses like yours.
Mobile website visitors view your website to decide if your business appears
trustworthy. You can eliminate many steps of the buy cycle by making it easy to contact
your company right away. A click to call button accomplishes that. When you’re ready to
compete with the big players, contact CallSumo for a product demonstration and
installation.