Samra Maqbool Script
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TEMPLATE<br />
VIDEO<br />
BRIEF<br />
Project Name – NCE Quartely theme PPP<br />
(Poplulary Positioned Portfolio)<br />
Client company – Nestle<br />
Propsed names for Point Person – <strong>Samra</strong> <strong>Maqbool</strong>
VIDEO PRODUCTION CREATIVE BRIEF<br />
PART TWO: “NCE ENGAGEMENT QUARTERLY THEMES”<br />
“PPP (Popularly Positioned Portfolio)”<br />
1. OVERVIEW<br />
In order to ensure the alignment within the organization it is essential that we communicate and cascate the market<br />
priorities through NCE quartley themes, as this quarter theme is PPP “Popularly Positioned Portfolio”.<br />
2. OBJECTIVES<br />
GOAL #1<br />
Communicate the PPP through<br />
NCE platform<br />
4. MEDIUM<br />
NCE Newsletter (Quarterly Theme Based)<br />
3. MESSAGE<br />
Focus on how effectively communicating and in<br />
delivering the PPP objectives.<br />
5. TARGET AUDIENCE<br />
All employees within the organization<br />
(Develop a brief consists of 2-3 lines for each theme)<br />
(Duration 20 mins 7mins each)<br />
Q3: PPP<br />
• What is the importance of the role of PPP for Nestlé Pakistan & Afghanistan’s growth.<br />
• In your opinion, what are the major challenges for deepening and widening our consumer base<br />
• Can you share your expectations from all employees in developing a successful PPP model for<br />
the organization
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