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October 31, 2018 06:15 AM GMT<br />

​Update: Bitcoin, <strong>Crypto</strong>currencies and Blockchain<br />

​James Faucette, Betsy Graseck, Sheena Shah<br />

​October 31, 2018<br />

Morgan Stanley does and seeks to do business with companies covered in Morgan Stanley Research. As a result, investors should be aware<br />

that the firm may have a conflict of interest that could affect the objectivity of Morgan Stanley Research. Investors should consider Morgan<br />

Stanley Research as only a single factor in making their investment decision. For analyst certification and other important disclosures, refer to<br />

the Disclosure Section, located at the end of this report.<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 1


Summary of the Last 6 Months<br />

1. Bitcoin/<strong>Crypto</strong>s: Rapidly morphing thesis<br />

2. Bitcoin/<strong>Crypto</strong> prices fall—Results:<br />

a) Not surprising: trading volumes fall (generally), news flow/interest growth slows<br />

b) May look surprising but shouldn’t be: electricity consumption increases, still active<br />

(albeit slowly) ICO market (but moving to unregulated geos)<br />

c) Surprising: New fund formation strong, futures grow<br />

3. ICO’s are largely failing, and failing fast. But not going to $0. Nobody seems to be<br />

noticing accumulating massive losses.<br />

4. Blockchain trials spread within financial services, but benefits mainly unclear<br />

5. Early blockchain application uses: cross-border transfers, shipping and trade finance,<br />

reinsurance.<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 2


Bitcoin/<strong>Crypto</strong>: Rapidly Morphing Thesis<br />

Overarching: A better world through decentralization<br />

I. What has happened with Bitcoin<br />

First: Bitcoin as digital cash: untraceable but full confidence in value (2009-2016)<br />

Then: Bitcoin as antidote to incumbent financial system and central bank (2010-2017)<br />

Then: Bitcoin as replacement for existing payment system (2010-2017)<br />

Then: Bitcoin & <strong>Crypto</strong>s as new fundraising and capital allocation mechanisms (2015-2018)<br />

Then: Bitcoin as store of value: Gold alternative (2017-2018)<br />

Then: Bitcoin disruption advantaged refuge for depreciating currency (Spring – Summer 2018)<br />

Now: Bitcoin & <strong>Crypto</strong>s as new institutional investment class (2017-Present)<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 3


I. What has happened with Bitcoin<br />

Bitcoin/<strong>Crypto</strong>: Rapidly Morphing Thesis<br />

Digital Cash: Untraceable but full Confidence<br />

2009 2016<br />

Incumbent Financial System Antidote<br />

2010 2017<br />

Replacement Payment System<br />

2010 2017<br />

New Fundraising and Capital Allocation Mechanisms<br />

Store of Value<br />

Disruption Advantaged Refuge for Depreciating Currency<br />

New Institutional Investment Class<br />

2015 2018<br />

2017 2018<br />

Spring 2018 Summer<br />

2017 Present<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 4


Size of the <strong>Crypto</strong>currency market and liquidity<br />

II. Bitcoin’s Market & Liquidity<br />

• Bitcoin and Ethereum Value<br />

Bitcoin value ($)<br />

25,000<br />

20,000<br />

15,000<br />

10,000<br />

5,000<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Ethereum value ($)<br />

1,600<br />

1,400<br />

1,200<br />

1,000<br />

800<br />

600<br />

400<br />

200<br />

0<br />

Jan-11 Jan-12 Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18<br />

Source: blockchain.info, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 5


Size of the <strong>Crypto</strong>currency market and liquidity<br />

• Trading volumes falling with prices<br />

II. Bitcoin’s Market & Liquidity<br />

Bitcoin Daily Trading Volume ($mn)<br />

6,000<br />

5,000<br />

4,000<br />

3,000<br />

2,000<br />

1,000<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Ethereum Daily Transaction Count (thousands)<br />

1,600<br />

1,400<br />

1,200<br />

1,000<br />

800<br />

600<br />

400<br />

200<br />

0<br />

Jan-16 Jun-16 Nov-16 Apr-17 Sep-17 Feb-18 Jul-18<br />

Source: blockchain.info, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 6


Size of the <strong>Crypto</strong>currency market and liquidity<br />

• 54% of total cryptocurrency value is in bitcoin<br />

• Over $200bn spread over 2000 coins/digital assets<br />

II. Bitcoin’s Market & Liquidity<br />

# Name Symbol<br />

Price<br />

(USD)<br />

Total Float<br />

(USDbn)<br />

Total Float<br />

(% total)<br />

Volume 24h<br />

(USDmn)<br />

Supply<br />

(USDmn)<br />

Supply<br />

(% max)<br />

Max<br />

coins<br />

(mn)<br />

1 Bitcoin BTC $6,477 112 54 3281 17.3 83% 21 Y<br />

2 Ethereum ETH $204 21 10 1176 102.8 N/A No Y<br />

3 XRP XRP $0.46 18 9 281 40206 40% 100000 N<br />

4 Bitcoin Cash BCH $440 8 4 254 17.4 83% 21 Y<br />

5 EOS EOS $5 5 2 333 906.2 N/A No Y<br />

6 Stellar XLM $0.23 4 2 37 18895 N/A No N<br />

7 Litecoin LTC $52 3 1.5 285 58.9 70% 84 Y<br />

8 Tether USDT $0.99 2 0.9 1797 1926.4 N/A No N<br />

9 Cardano ADA $0.07 2 0.9 13 25927 58% 45000 Y<br />

10 Monero XMR $106 2 0.8 12 16.5 N/A No Y<br />

Mined?<br />

Source: Coinmarketcap.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 7


II. Bitcoin’s Market & Liquidity<br />

What is bitcoin traded against?<br />

Moving increasingly towards trading vs the stable coin USD-Tether (USDT).<br />

Half of bitcoin trading is versus a digital asset now.<br />

Bitcoin trading by currency<br />

(25-Oct-18,1m av)<br />

Latest (25-Oct-18, 1m av)<br />

<strong>Crypto</strong><br />

52%<br />

Fiat<br />

48%<br />

Source: <strong>Crypto</strong>Compare, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 8


II. Bitcoin’s Market & Liquidity<br />

What is bitcoin traded against?<br />

2017 saw a transition away from DM fiat currencies towards stable coins.<br />

EM fiat currencies are a small proportion of total trading volumes.<br />

EUR,<br />

JPY, 3.6%<br />

8.0%<br />

Bitcoin trading by coin<br />

(25-Oct-18, 1m av)<br />

BCH,<br />

0.9% Others,<br />

3.2%<br />

KRW,<br />

13.6%<br />

USD,<br />

20.1%<br />

USDT,<br />

50.7%<br />

Source: <strong>Crypto</strong>Compare, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 9


II. Bitcoin’s Market & Liquidity<br />

Rise of the Stable Coin<br />

Definition: Digital coin/cryptocurrency that has aims to have a stable value versus a known counterpart,<br />

keeping volatility low. Typically valued against fiat currencies, commodities and crypto assets.<br />

Examples<br />

- USDT (US Dollar Tether) – trades around 1 US dollar. Company issues USDT into the market and<br />

puts one USD into a bank. All issued digital coins are backed by USD.<br />

- USDC (USD Coin) – trades around 1 US dollar. Created by Coinbase and Circle. Aims to provide a<br />

liquid digital solution for trading crypo-assets that follows the US financial regulation.<br />

- DGX (Digix Gold Coin) – trades with one gram of gold in USD. Gold is held in Digix’s Singaporean<br />

bank and audited by a French certification company.<br />

Why not just trade the counterpart (USD, gold, etc)? Benefits from blockchain technology so some<br />

consider as a digital store of value. Easier to get digital exposure to assets like gold which are expensive<br />

to transport and store.<br />

Source: <strong>Crypto</strong>Compare, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 10


II. Bitcoin’s Market & Liquidity<br />

Rise of the Stable Coin<br />

What developments to watch?<br />

USDT took an increasing share of BTC trading volumes as cryptocurrency prices started falling. This<br />

occurred because many exchanges only trade crypto->crypto and not crypto->fiat. Trading crypto->fiat<br />

requires going through the banking sector which charges a higher fee. Also as bitcoin prices fell, so did<br />

most all other coins so if owners wanted to come out of bitcoin holdings, they needed to go to another<br />

asset which was closer to the valuation of the US dollar.<br />

Many large cryptocurrency exchanges and companies<br />

are creating their own stable coins, part of the next wave<br />

of development over coming years.<br />

Types of stable coins<br />

Similar to the FX world, not all stablecoins will survive so<br />

we watch for ones with the lowest transaction costs,<br />

highest liquidity and defined regulatory structure which<br />

will all increase adoption.<br />

Source: Blockchain.info, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 11


II. Bitcoin’s Market & Liquidity<br />

Why is bitcoin stable?<br />

• The realised volatility of bitcoin has fallen to the lowest level since the start of 2017.<br />

• As the cross crypto correlation stays high.<br />

• Price stability comes are markets wait for the next technological development that<br />

increases adoption of the underlying asset or derivative.<br />

Source: Macrobond, <strong>Crypto</strong>Compare, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 12


Bitcoin bear market: eased for now?<br />

Breakdown of<br />

the bear market<br />

Bitcoin has tracked the peaks<br />

and troughs from Nasdaq in<br />

the year 2000. Question now<br />

is whether the bear market is<br />

coming to an end in the way<br />

the Nasdaq’s did?<br />

20000 5600 5600<br />

5100<br />

18000 5100<br />

4600<br />

16000 4600<br />

4100<br />

14000<br />

4100<br />

3600 3600<br />

12000<br />

3100 3100<br />

10000<br />

2600 2600<br />

8000<br />

2100 2100<br />

6000<br />

1600 1600<br />

4000<br />

1100<br />

2000<br />

600 600<br />

0<br />

Nasdaq composite<br />

Bitcoin (left (right axis)<br />

II. Bitcoin’s Market & Liquidity<br />

Peak Trough Peak Trough Peak-Trough Trough-Peak Peak-trough Trough-peak<br />

18-Dec-17 22-Dec-17 19511 10776 4 -45%<br />

05-Jan-18 17-Jan-18 16933 9186 12 14 -46% 57%<br />

29-Jan-18 06-Feb-18 11785 5922 8 12 -50% 28%<br />

06-Mar-18 06-Apr-18 11671 6514 31 28 -44% 97%<br />

04-May-18 29-Jun-18 9795 5791 56 28 -41% 50%<br />

25-Jul-18 14-Aug-18 8480 5887 20 26 -31% 46%<br />

05-Sep-18 26-Oct-18 7406 6383 51 22 -14% 26%<br />

Average 26 22 -39% 51%<br />

Nasdaq<br />

20000<br />

18000<br />

16000<br />

14000<br />

12000<br />

10000<br />

8000<br />

6000<br />

4000<br />

2000<br />

0<br />

Bitcoin<br />

Bitcoin<br />

Source: Bloomberg, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 13


II. Bitcoin’s Market & Liquidity<br />

Retail investors stay put as institutional investors get involved<br />

• <strong>Crypto</strong>currency fund AUM US$7.11bn (<strong>Crypto</strong>FundResearch estimate).<br />

• Types: 48% hedge fund, 48% venture capital, 3% private equity.<br />

• Location: 50% US, 9% China/Hong Kong, 6% UK.<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Number of cryptocurrency funds created<br />

220<br />

198<br />

107<br />

31 32<br />

45<br />

Prior 2014 2015 2016 2017 2018e<br />

8000 <strong>Crypto</strong> Assets Under Management (USDmn)<br />

7110<br />

7000<br />

6000<br />

5860<br />

5580<br />

5000<br />

4000<br />

3000<br />

2000<br />

2200<br />

1000 190 380<br />

675<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Source: <strong>Crypto</strong>FundResearch , Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 14


Previous fundraising via ICOs is being liquidated<br />

II. Bitcoin’s Market & Liquidity<br />

• A large proportion of newly created digital coins (ICOs) were issued in exchange for ETH (Ether).<br />

• Companies issuing new coins planned to use the funds to pay for research and development.<br />

• ETH valuation losses this year have caused some companies to liquidate ETH (into USD), putting<br />

downward pressure on the coin.<br />

• Next development watched is the creation of STO (security token offerings or regulated ICOs)<br />

ETH liquidated (rhs)<br />

Source: : Santiment.net, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 15


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Bitcoin as Digital Cash<br />

2009 2016<br />

- By 2016, pretty clear that having a permanent record of transaction eliminates<br />

the anonymity<br />

Response: Monero, Zcash, Bitcoin Private, etc.<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 16


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Bitcoin as Digital Cash (cont.)<br />

2009 2016<br />

Hacks and losses: Sorry about that, no recourse<br />

- Coinrail, Jun 2018, $40mm<br />

- WSJ flagged 271 ICOs, which cumulatively raised over<br />

$1bn, for having plagiarized investment documents,<br />

missing/fake executive teams, etc. Investors have<br />

claimed $273mn of losses in these projects.<br />

- Titanium, April 2018, $21mn<br />

- LoopX, Feb 2018, $4.5mn<br />

- PlexCoin, Dec 2017, $15mn<br />

- NiceHash, Dec 2017, $63mn<br />

- Bitfinex, Aug 2016, $72mn<br />

- Mt. Gox, Feb 2014, $487mn<br />

Over $630mn total, not including other cryptocurrencies<br />

Response: Coinbase, others start to assume bank type responsibilities<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 17


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Incumbent Financial System Antidote<br />

2010 2017<br />

Investment tenet: Limited quantity—21M<br />

• Why it is failing: Anybody can create a “hard fork” of<br />

the open source code, which in turn can create a new<br />

currency for those that already hold Bitcoin. We view<br />

these hard forks as being like stock splits or new<br />

class creations.<br />

Bitcoin’s Hard Forks:<br />

1 Aug 2017—Bitcoin Cash<br />

24 Oct 2017—Bitcoin Gold<br />

24 Nov 2017—Bitcoin Diamond<br />

12 Dec 2017—UnitedBitcoin<br />

12 Dec 2017—Bitcoin X<br />

12 Dec 2017—Super Bitcoin<br />

28 Feb 2018—Bitcoin Private<br />

But unlike a stock split, the fork is not lowering<br />

the price per Bitcoin<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 18


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Replacement Payment System<br />

2010 2017<br />

Investment tenet: New electronic payment system for<br />

underbanked—only need a phone.<br />

Why it is failing: Financial inclusion is of<br />

increasing priority for all payment players. The<br />

new QR-based payment schemes in India show<br />

that reaching the underbanked can be done<br />

much less expensively than Bitcoin.<br />

Investment tenet: Become part of the global financial<br />

system fabric.<br />

Why it is failing: the high costs of operating a<br />

fully trustless system is pushing early players to<br />

balkanize systems into trusted<br />

blockchains/distributed ledgers.<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 19


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Replacement Payment System (cont.)<br />

2010 2017<br />

​Virtually no acceptance among US eCommerce merchants<br />

Bitcoin acceptance among top 500 eCommerce merchants<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

5 5 5 5 3 3 3 4 4 4 4<br />

1Q16 2Q16 3Q16 4Q16 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18<br />

Source: Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 20


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: New fundraising and capital allocation mechanisms<br />

Total global investment in fintech companies ($bn)<br />

50<br />

47<br />

2015 2018<br />

40<br />

30<br />

20<br />

10<br />

9<br />

6 4<br />

12<br />

29<br />

25<br />

35<br />

ICOs<br />

Asia<br />

Europe<br />

US<br />

Estimated ICO Capital Raised Over Month (USDmn)<br />

3000<br />

2500<br />

0<br />

2010 2011 2012 2013 2014 2015 2016 2017<br />

2000<br />

1500<br />

1000<br />

500<br />

0<br />

M A M J J A S O N D J F M A M J J A S<br />

2017 2018<br />

Source: Token Economy, KPMG, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 21


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: New fundraising and capital allocation mechanisms (cont.)<br />

2015 2018<br />

2017 ICOs by Status<br />

Capital Raised by ICOs ($B)<br />

12<br />

Defunct Coins<br />

Active ICOs<br />

Failed since<br />

ICO<br />

32%<br />

Failed at<br />

Funding<br />

32%<br />

Active ICOs<br />

36%<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

$1.62B<br />

$1.30B<br />

$9.39B<br />

$5.85B<br />

2015 2016 2017 2018<br />

• Approximately 32% of ICOs failed after raising money in 2017. They managed to raise $1.3B.<br />

Source: DigRate, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 22


Jan-16<br />

Mar-16<br />

May-16<br />

Jul-16<br />

Sep-16<br />

Nov-16<br />

Jan-17<br />

Mar-17<br />

May-17<br />

Jul-17<br />

Sep-17<br />

Nov-17<br />

Jan-18<br />

Mar-18<br />

May-18<br />

III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: New fundraising and capital allocation mechanisms (cont.)<br />

2015 2018<br />

ICOs vs. Startups<br />

0% 20% 40% 60% 80% 100%<br />

Startups 25%<br />

Fail within the first year<br />

ICOs*<br />

64%<br />

Startups<br />

71%-75%<br />

Fail over 10-yr period<br />

?<br />

Number of ICOs that Failed Before/After ICO<br />

200<br />

180<br />

160<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

ICOs that Failed at Funding<br />

Later Defunct Coins<br />

Note: ICO failures includes ICOs who failed at funding and those that failed after their ICOs<br />

• Approximately 64% of potential ICOs failed before or after their ICOs in 2017. This is a higher failure rate than seen among<br />

startups in the first year.<br />

Source: DigRate, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 23


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: New fundraising and capital allocation mechanisms (cont.)<br />

2015 2018<br />

Source: DigRate, CoinCodex, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 24


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Store of value<br />

2017 2018<br />

Trailing 30 day Correlation between daily S&P500 and Bitcoin Price movements<br />

0.6<br />

0.5<br />

0.4<br />

0.3<br />

0.2<br />

0.1<br />

0.0<br />

-0.1<br />

-0.2<br />

-0.3<br />

-0.4<br />

Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 Aug-18<br />

Source: bitcoinity.org, Thomson Reuters, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 25


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Thesis break down: Disruption Advantaged Refuge for Depreciating Currency<br />

Spring 2018 Summer<br />

Bitcoin value ($)<br />

25,000<br />

20,000<br />

15,000<br />

10,000<br />

5,000<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Bitcoin Daily Trading Volume ($mn)<br />

6,000<br />

5,000<br />

4,000<br />

3,000<br />

2,000<br />

1,000<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Source: blockchain.info, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 26


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Current Thesis: New Institutional Investment Class<br />

• <strong>Crypto</strong>currency fund AUM US$7.11bn<br />

(<strong>Crypto</strong>FundResearch estimate).<br />

2017 Present<br />

• Types: 48% hedge fund, 48% venture capital, 3%<br />

private equity.<br />

• Location: 50% US, 9% China/Hong Kong, 6% UK.<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Number of cryptocurrency funds created<br />

220<br />

198<br />

107<br />

31 32<br />

45<br />

Prior 2014 2015 2016 2017 2018<br />

8000 <strong>Crypto</strong> Assets Under Management (USDmn)<br />

7110<br />

7000<br />

6000<br />

5860<br />

5580<br />

5000<br />

4000<br />

3000<br />

2200<br />

2000<br />

1000 190 380<br />

675<br />

0<br />

Jan-16 Jul-16 Jan-17 Jul-17 Jan-18 Jul-18<br />

Source: <strong>Crypto</strong>FundResearch , Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 27


12/18/17<br />

12/22/17<br />

12/29/17<br />

01/05/18<br />

01/11/18<br />

01/18/18<br />

01/24/18<br />

01/30/18<br />

02/05/18<br />

02/09/18<br />

02/15/18<br />

02/22/18<br />

02/28/18<br />

03/06/18<br />

03/12/18<br />

03/16/18<br />

03/22/18<br />

03/28/18<br />

04/04/18<br />

04/10/18<br />

04/16/18<br />

04/20/18<br />

04/26/18<br />

05/02/18<br />

05/08/18<br />

05/14/18<br />

05/18/18<br />

05/24/18<br />

08/10/18<br />

08/16/18<br />

08/22/18<br />

08/28/18<br />

09/04/18<br />

09/10/18<br />

09/14/18<br />

09/20/18<br />

09/26/18<br />

10/02/18<br />

10/08/18<br />

10/12/18<br />

10/18/18<br />

10/24/18<br />

III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Current Thesis: New Institutional Class<br />

2017 Present<br />

Daily CME Exchange Futures Volume<br />

10000<br />

8000<br />

6000<br />

4000<br />

2000<br />

0<br />

• Contract Unit: 5 bitcoins<br />

• Price Quotation: USD per BTC<br />

• Final Settlement Procedure: Delivery is by cash settlement by reference to the Final Settlement Price, equal to the CME CF<br />

Bitcoin Reference Rate (BRR) on the Last Day of Trading<br />

Source: CME Group, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 28


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Current Thesis: New Institutional Class<br />

Average daily BTC/USD change (30 day trailing average)<br />

2017 Present<br />

16%<br />

14%<br />

12%<br />

10%<br />

8%<br />

6%<br />

4%<br />

2%<br />

0%<br />

Aug-10 Aug-11 Aug-12 Aug-13 Aug-14 Aug-15 Aug-16 Aug-17 Aug-18<br />

Source: bitcoinity.org, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 29


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Current Thesis: New Institutional Class<br />

• Fidelity Digital Asset Services: <strong>Crypto</strong> trading and storage service<br />

2017 Present<br />

• Bain Capital: Led $15M Series B in Seed Cx Institutional Trading Platform<br />

• Genesis Trading: Has lent more than $500M in cryptos since March to institutions--$130M outstanding now<br />

• Goldman Sachs & Galaxy Digital (Novogratz crypto bank): Invest part of $58.5M round in BitGo (crypto<br />

custodian)<br />

• SETL: Granted license by France to operate CSD<br />

• Vertex: Invests in Binance for a Singapore-based crypto exchange<br />

• Coinbase: Raises $500M at $8B valuation to be crypto’s Charles Schwab/Fidelity/Nasdaq<br />

• Gemini Trust: Hires Nasdaq to conduct market surveillance<br />

Source: Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 30


III. Unanticipated problems/limits<br />

Bitcoin Thesis Evolution<br />

Current Thesis: New Institutional Class<br />

What’s preventing more institutional investors to get involved?<br />

2017 Present<br />

From our client conversations we find three major obstacles preventing large scale investment in the<br />

cryptocurrency space:<br />

• Underdeveloped regulation so asset managers don’t want to take on the reputational risk<br />

• Lack of a custodian solution to hold the cryptocurrency and private keys<br />

• Lack of large financial institutions and asset managers currently invested<br />

Source: Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 31


Bitcoin and Environmentalism: Mutually Exclusive<br />

III. Unanticipated problems/limits<br />

Total Energy Consumption (Megawatts)<br />

16,000<br />

14,000<br />

12,000<br />

10,000<br />

8,000<br />

6,000<br />

4,000<br />

2,000<br />

Electricity Consumption in a year<br />

based on estimated chip orders =<br />

Monthly power consumption of 14-16<br />

mn US homes<br />

Electricity Consumption a year from<br />

now based on Bitcoin value at $10K =<br />

Consumption of ~5mn US homes<br />

Electricity Consumption of<br />

3-4 million US homes<br />

0<br />

23-Dec-11 23-Dec-12 23-Dec-13 23-Dec-14 23-Dec-15 23-Dec-16 23-Dec-17<br />

Note: Energy consumption estimated based on global mining hash rate multiplied by average Joule/gigahash/s energy usage, which we assume declines linearly from 1.5 in<br />

2014 to 0.16 in May 2018<br />

Source: blockchain.info, Morgan Stanley Research estimates<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 32


III. Unanticipated problems/limits<br />

Falling equipment prices: Predictable. And will drive electricity use higher.<br />

Source: camelcamelcamel.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 33


Regulation of ICOs and <strong>Crypto</strong>currencies Globally<br />

IV. Regulatory view on Bitcoin<br />

Degree of regulation varies significantly, with the US seeing moderate levels<br />

Note: Green area represent country where government has not provided guidance on regulation. Red area indicates that country has prohibited blockchain in some capacity. Source: Medium<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 34


Malta<br />

Belize<br />

Seychelles<br />

Hong Kong<br />

British Virgin Islands<br />

USA<br />

South Korea<br />

Samoa<br />

Canada<br />

UK<br />

Estonia<br />

Japan<br />

Scam<br />

Russia<br />

Singapore<br />

Turkey<br />

Poland<br />

Armenia<br />

Cayman Islands<br />

Vanuatu<br />

Argentina<br />

N/A<br />

Luxembourg<br />

Mongolia<br />

Bahamas<br />

Singapore<br />

Ukraine<br />

Australia<br />

Brazil<br />

Indonesia<br />

Thailand<br />

New Zealand<br />

Switzerland<br />

Netherlands<br />

Decentralised N/A<br />

Taiwan<br />

Mexico<br />

Panama<br />

India<br />

Isle of Man<br />

Chile<br />

Denmark<br />

Israel<br />

Norway<br />

Bulgaria<br />

Finland<br />

UK<br />

Hong Kong<br />

N/A<br />

USA<br />

Singapore<br />

Turkey<br />

South Korea<br />

Brazil<br />

Canada<br />

Decentralised N/A<br />

India<br />

Japan<br />

Netherlands<br />

Poland<br />

Scam<br />

Argentina<br />

Australia<br />

British Virgin Islands<br />

Russia<br />

Cayman Islands<br />

Chile<br />

Seychelles<br />

Ukraine<br />

Malta<br />

Belize<br />

Bahamas<br />

Estonia<br />

Finland<br />

New Zealand<br />

Norway<br />

Panama<br />

Switzerland<br />

Thailand<br />

Armenia<br />

Bulgaria<br />

Croatia<br />

Czech Republic<br />

Denmark<br />

Dubai<br />

France<br />

Indonesia<br />

Isle of Man<br />

Israel<br />

Luxembourg<br />

Mexico<br />

Mongolia<br />

Samoa<br />

Singapore<br />

South Africa<br />

Taiwan<br />

IV. Regulatory view on Bitcoin<br />

<strong>Crypto</strong> activity driven by regulation<br />

Exchanges are legally moving to Malta (they call themselves Blockchain Island)<br />

1,200<br />

1,000<br />

<strong>Crypto</strong>currency trading volume by legal location of exchange (USDmn)<br />

Allocations as of April 2018<br />

Volumes as of August 2018<br />

25<br />

20<br />

Number of cryptocurrency exchanges by legal location of exchange<br />

800<br />

600<br />

15<br />

400<br />

10<br />

200<br />

5<br />

0<br />

0<br />

Source: CountMarketCap.com, company websites, Morgan Stanley Research. For the left chart Binance is in Malta and OKEx in Belize. Volume from one day in April but the relative exchange rankings are still comparable if several days are<br />

averaged<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 35


IV. Regulatory view on Bitcoin<br />

Regulators Watching Closely… in the US<br />

• On cryptocurrency trading, “Central to determining whether a security is being sold is how it is being sold and the<br />

reasonable expectations of purchasers.”<br />

-- William Hinman, head of the Division of Corporate Finance for the SEC<br />

• “I personally think that cryptocurrencies are here to stay. I think there is a future for them. I’m not sure they ever come<br />

to rival the dollar or other hard currencies, but there’s a whole section of the world that really is hungry for functioning<br />

currencies that they can’t find in their local currencies. There’s 140 countries in the world, every one of them has a<br />

currency. Probably two-thirds are not worth the polymer or the paper they’re written on, and those parts of the world<br />

rely on hard currencies. Bitcoin [or another] cryptocurrency may solve some of the problems.”<br />

-- Christopher Giancarlo, Chairman of CFTC<br />

Source: cnbc.com, cnn.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 36


IV. Regulatory view on Bitcoin<br />

Regulators Watching Closely… in Europe<br />

• “The subsequent question is what do we do with those ICOs that are outside the regulatory world. We will assess that<br />

as a board. We expect to report by the end of the year.”<br />

-- Steven Maijoor, Chair of European Securities and Markets Authority<br />

• “The necessary computer processes for the mass implementation of cryptocurrencies are so expensive and energyintensive<br />

that it could not work, but that (he) did not want to speak for the future (20 to 30 years)”<br />

-- Olaf Scholz, Germany’s Finance Minister<br />

• “It could be more efficient to prohibit banks and other financial institutions from holding and selling cryptocurrencies,<br />

than to directly regulate crypto.”<br />

-- Andrea Enria, Chairperson, European Banking Authority<br />

Source: reuters.com, cointelegraph.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 37


IV. Regulatory view on Bitcoin<br />

Regulators Watching Closely… Asia<br />

• On Japan’s FSA permitting the Japan Virtual Currency Exchange Association to police and sanction any exchanges,<br />

“It’s a very fast moving industry. It’s better for experts to make rules in a timely manner than bureaucrats do.”<br />

--Senior FSA Official, Japan<br />

• “We have to carefully consider the regulatory approach for these platforms because they are new technology and may<br />

not qualify as securities. They do not fit in the custodian, audit or valuation requirements, for instance, normally<br />

expected under the Securities and Futures Ordinance.”<br />

-- Carlson Tong Ka-shing, outgoing chairman of Hong Kong’s Securities and Futures Commission<br />

• On issues surrounding cryptocurrency firms setting up local bank accounts in Singapore, “We should not be trying to<br />

create an extremely lax regulatory environment in order to attract that kind of business…What we are trying to do is to<br />

bring the banks and cryptocurrency fintech startups together to see if there is some understanding they can reach…<br />

Some of these [crypto] activities are indeed quite opaque. I would not blame the banks for not opening the bank<br />

accounts.”<br />

-- Ravi Menon, Managing Director of Monetary Authority of Singapore<br />

Source: reuters.com, newsbtc.com, bloomberg.com Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 38


V. Bank/Institutional efforts<br />

Central Bank Response<br />

• Monetary policy: Global central bank discussion around whether to introduce a digital version of<br />

paper notes and coins (cash) has reduced over recent months. Sweden is still to make a decision<br />

over whether to introduce an e-Krona but provide an update on the technicalities of such a system.<br />

Other regions investigating include South Korean province Gyeongbuk to replace city-issued gift<br />

certificates, Thailand to facilitate bank liquidity and risk management<br />

and India starting research to see if a digital rupee would be less costly<br />

than paper cash. China’s central bank continues to research the topic.<br />

• The BIS has introduced a database of cryptourrency related regulatory<br />

announcements which find that most new announcements are related to<br />

warnings about the markets (chart).<br />

Very few are about central bank digital currencies.<br />

100<br />

CBDC<br />

90<br />

Warning<br />

80 Interoperability<br />

70<br />

AML/Infrastructure<br />

Legal status<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

Source: BIS, Morgan Stanley Research<br />

0<br />

H1<br />

2015<br />

H2<br />

2015<br />

H1<br />

2016<br />

H2<br />

2016<br />

H1<br />

2017<br />

H2<br />

2017<br />

H1<br />

2018<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 39


V. Bank/Institutional efforts<br />

Bank’s Response to Bitcoin: Limited<br />

Who clears Bitcoin futures?<br />

Yes<br />

No / Still Reviewing<br />

<br />

GS<br />

<br />

JPM<br />

<br />

• On a case-by-case basis<br />

• Requires 100% margin for some trades<br />

• Exploring the potential for market-making<br />

ABN Amro<br />

• Only for certain clients who request<br />

approval in writing<br />

• Assesses client’s trading systems and track<br />

record in meeting risk limits<br />

<br />

<br />

<br />

<br />

BAC<br />

C<br />

RBC<br />

SocGen<br />

<br />

Interactive Brokers<br />

• Allows investors to take a short position<br />

<br />

Wedbush Securities<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 40


VII. Blockchain as a disruptor<br />

Blockchain through the MS FinTech Gauntlet<br />

Source: Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 41


VII. Blockchain as a disruptor<br />

Where Blockchain Works Best, First<br />

• Trusted/known participants on both sides of transaction – e.g. B2B payments<br />

• Transaction fee rates at risk from more efficient technology – Cross-border payments<br />

• Trade settlement<br />

• Client data handling – KYC, Client Onboarding etc. (although APIs may be more efficient)<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 42


VII. Blockchain as a disruptor<br />

Banks Around the Globe Testing Blockchain Across a Wide Range<br />

of Use Cases<br />

Europe Use case Status<br />

ABN Amro Escrow management solution Commercially launched<br />

Allied Irish Bank Domestic interbank payments Pilot<br />

BNP Paribas Trade finance Pilot<br />

Credit Suisse Syndicated loans Commercial launch expected in 2018<br />

Deutsche Bank Know Your Customer Proof of concept<br />

Societe Generale Agricultural commodity trade Successful testing<br />

North America Use case Status<br />

Bank of America Trade finance Proof of concept<br />

Bank of New York Mellon US Treasury bond settlement Rolled out<br />

Citigroup Digital payment solution for private securities Pilot<br />

Goldman Sachs Equity swap trading Testing<br />

JP Morgan Cross-border payments Patent filed<br />

Wells Fargo Private label MBS securitization Testing<br />

Asia Use case Status<br />

HSBC Trade finance Successful testing<br />

Hana Financial Group Digital loyalty network Building<br />

Korean Banks Customer identification Pilot<br />

Mizuho FG Derivatives trading Successful testing<br />

Woori Cross border transaction processing Pilot<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 43


VII. Blockchain as a disruptor<br />

Banks’ Response to Blockchain: Proofs of Concept Proliferate<br />

Marco Polo Initiative<br />

Fusion LenderComm<br />

Distributed Ledge for<br />

Swap Trading<br />

BNP, Commerzbank, ING,<br />

TradeIX, R3<br />

What: a solution for postshipment<br />

trade financing<br />

powered by the TiX platform from<br />

TradeIX and R3 Corda<br />

blockchain technology<br />

Roll Out: Announced intentions<br />

to pilot<br />

BNP, BNY Mellon, HSBC, ING,<br />

State Street<br />

What: blockchain-based online<br />

marketplace for syndicated<br />

loans, offering real-time credit<br />

agreement, etc. directly from<br />

agent bank loan servicing<br />

platforms to lenders<br />

Roll Out: Became commercially<br />

available in Apr. 2018<br />

GS, JPM, Citi<br />

What: tracks swaps contracts<br />

post execution, record<br />

amendments or terminations of<br />

the deals, stock splits and<br />

dividends.<br />

Roll Out: Completed pilot<br />

Source: Company Data, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 44


Key Infrastructure Use Cases of Blockchain by Banks<br />

VII. Blockchain as a disruptor<br />

Utility Settlement<br />

Coin<br />

BNY Mellon<br />

What: Blockchain-based<br />

platform for US treasury bond<br />

settlement. Serves as an internal<br />

backup to the core system<br />

Roll Out: In use at BNY Mellon<br />

BARC, BK, CIBC, CS, DB,<br />

HSBC, MUFG, NEX, SAN,<br />

STT, UBS, Clearmatics<br />

What: Asset-based digital cash<br />

instrument on blockchain<br />

technology for global institutional<br />

financial markets<br />

Roll Out: Entering Phase IIIb of<br />

pilot<br />

JPM launched with 75<br />

participating banks<br />

What: Leveraging Quorum, a<br />

permissioned variant of<br />

Ethereum developed by JPM, to<br />

deliver faster international<br />

payments for correspondent<br />

banks<br />

Roll Out: Launched September<br />

25, 2018<br />

ASX, Australia’s Stock<br />

Exchange<br />

What: Retooling legacy systems<br />

from CHESS to Distributed<br />

Ledger on Digital Assets<br />

Holdings Platform<br />

Roll Out: Targeting Release 2Q<br />

2021<br />

Source: Company Data, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 45


Key Infrastructure Use Cases of Blockchain by Banks<br />

VII. Blockchain as a disruptor<br />

Prudential<br />

ING<br />

Fidelity<br />

Santander<br />

Product: Fasttrack Trade<br />

What: teamed up with StarHub in<br />

Singapore to launch a<br />

blockchain-based digital trade<br />

platform for SMEs to be able to<br />

find business partners and<br />

distributors, make payments, and<br />

track goods<br />

Announced: November 2017<br />

Roll Out: In service<br />

Product: Zero-Knowledge Set<br />

Membership<br />

What: cryptographic method that<br />

allows a party to prove to another<br />

party that a given system is true,<br />

without conveying additional<br />

information<br />

Announced: November 2017<br />

Roll Out: In service<br />

Product: Trade Platform<br />

What: plans to build a scalable<br />

infrastructure and the platform<br />

will custody bitcoin, etherum and<br />

others. Fidelity will hold the<br />

cryptocurrencies in cold storage.<br />

Announced: October 2018<br />

Roll Out: Early 2019<br />

Product: One Pay FX<br />

What: a blockchain based app<br />

for cross-border FX, initially to be<br />

rolled out for Santander’s<br />

customers in Spain, U.K., Brazil<br />

and Poland<br />

Announced: May 2016 (Spain)<br />

April 2018 (others)<br />

Roll Out: In service<br />

Source: techwireasia.com, ibtimes, forbes.com, coindesk.com , Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 46


VII. Blockchain as a disruptor<br />

Blockchain Use Cases by Corporates<br />

MetLife Asia<br />

Pemex<br />

Maersk<br />

Walmart<br />

Product: Vitana<br />

What: worlds first automated<br />

insurance product for gestational<br />

diabetes launched in Singapore.<br />

Utilizing blockchain to securely<br />

connect customers electronic<br />

medical records via mobile<br />

device in order to issue an<br />

insurance policy within minutes<br />

Announced: August 2018<br />

Roll Out: In service<br />

Product: Beluga Pay<br />

What: pilot program begins with<br />

one Pemex gas station that will<br />

allow payment via the<br />

cryptocurrency Beluga Pay.<br />

Target is to onboard over 100<br />

gas stations using Beluga Pay.<br />

Announced: November 2017<br />

Roll Out: In service<br />

Product: TradeLens<br />

What: Maersk and IBM<br />

announced intent to established<br />

a joint venture to conduct global<br />

trade using blockchain,<br />

TradeLens is their distributed<br />

ledger technology (DTL) platform<br />

for supply chain. TradeLens<br />

currently has only one carrier on<br />

the platform, Pacific International<br />

Lines<br />

Announced: January 2018<br />

Roll Out: In service<br />

Product: Walmart Food<br />

Traceability Initiative<br />

What: Walmart is asking<br />

suppliers to trace leafy green<br />

products back to the farm by<br />

using a blockchain technology<br />

platform built in collaboration with<br />

IBM<br />

Announced: September 2018<br />

Roll Out: September 2019<br />

Source: businesswire.com, medium.com, coindesk.com, walmart.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 47


Blockchain’s Final Stop?<br />

Source: Clipart.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 48


AI and Blockchain are Mortal Enemies<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 49


Watch out for Quantum Computing<br />

Source: clipart.com, Morgan Stanley Research<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 50


VIII. MS Research coverage<br />

MS Research on <strong>Crypto</strong>s/Blockchain<br />

• Diversified Financials: Exploring global cryptocurrency regulations (21 Aug, 2018)<br />

• <strong>Crypto</strong>currency: Why a Country May Be Interested in Digital Currency (8 May, 2018)<br />

• <strong>Crypto</strong> Mining: After the Gold Rush (1 May, 2018)<br />

• <strong>Crypto</strong>currency: Where are Exchanges Based? (25 April, 2018)<br />

• <strong>Crypto</strong>currency: Features of a Bitcoin Bear Market (March 19, 2018)<br />

• Global Utilities: Bitcoin demand > EV demand? (10 Jan 2018)<br />

• Global Payments, Banking, and Technology: Bitcoin Decrypted: A Brief Teach-in and Implications (18 Dec 2017)<br />

• Brokers: Will Bitcoin Futures on CME & CBOE Open the Door for Discount Brokers? (7 Dec 2017)<br />

• Freight Transportation: Blockchain in Freight Transportation: Early Days Yet but Worth the Hype (24 Nov 2017)<br />

• Payments and Processing: Bitcoin, Ethereum, XRP: Decrypted! Takeaways (21 Sep 2017)<br />

• Payments and Processing: Decrypted! 9 Key Questions Going into our <strong>Crypto</strong>/Blockchain Event (18 Sep 2017)<br />

• MasterCard Inc: AI vs. Bitcoin: Buzzword Battle for Supremacy. Or eventual cooperation? (21 Aug 2017)<br />

• Western Union Co: Circle and Ripple Bringing the Blockchain Risk (19 Jun 2017)<br />

• Global Financials and Payments: Blockchain: Unchained? (16 Jun 2017)<br />

• Global Financials and Payments: Fintech – A Gauntlet to Riches (17 May 2017)<br />

BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 51


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BITCOIN DECRYPTED! A BRIEF TEACH-IN AND IMPLICATIONS OCTOBER 2018 52


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​The following analyst or strategist (or a household member) owns securities (or related derivatives) in a company that he or she covers or recommends in<br />

​Morgan Stanley Research: Betsy L. Graseck, CFA - MasterCard Inc(common or preferred stock), Visa Inc.(common or preferred stock).<br />

​As of September 28, 2018, Morgan Stanley beneficially owned 1% or more of a class of common equity securities of the following companies covered in<br />

​Morgan Stanley Research: Automatic Data Processing Inc, BNY Mellon, Citigroup Inc., Discover Financial Services, First Data Corp., Goldman Sachs Group<br />

​Inc, J.P.Morgan Chase & Co., LendingClub Corp, MasterCard Inc, PayPal Holdings, Inc., Square Inc, Visa Inc., Wells Fargo & Co..<br />

​Within the last 12 months, Morgan Stanley managed or co-managed a public offering (or 144A offering) of securities of BB&T Corporation, BNY Mellon, Capital<br />

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Disclaimer (cont’d)<br />

​One Financial Corporation, Citigroup Inc., Discover Financial Services, First Data Corp., Goldman Sachs Group Inc, GreenSky Inc, J.P.Morgan Chase & Co.,<br />

​MasterCard Inc, Northern Trust Corp., PNC Financial Services, Regions Financial Corp, State Street Corporation, SunTrust, Synchrony Financial, U.S.<br />

​Bancorp, Wells Fargo & Co., Worldpay Inc.<br />

​Within the last 12 months, Morgan Stanley has received compensation for investment banking services from Ally Financial Inc, Automatic Data Processing<br />

​Inc, Bank of America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation, Discover Financial Services, First Data Corp., Goldman Sachs<br />

​Group Inc, GreenSky Inc, J.P.Morgan Chase & Co., MasterCard Inc, Northern Trust Corp., PayPal Holdings, Inc., PNC Financial Services, Regions Financial<br />

​Corp, State Street Corporation, SunTrust, Synchrony Financial, U.S. Bancorp, Wells Fargo & Co., Worldpay Inc.<br />

​In the next 3 months, Morgan Stanley expects to receive or intends to seek compensation for investment banking services from Ally Financial Inc, American<br />

​Express Company, Automatic Data Processing Inc, Bank of America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation, Citigroup Inc.,<br />

​Discover Financial Services, First Data Corp., Fleetcor Technologies Inc, Global Payments Inc, Goldman Sachs Group Inc, GreenSky Inc, J.P.Morgan Chase<br />

​& Co., LendingClub Corp, MasterCard Inc, MoneyGram International Inc, Northern Trust Corp., On Deck Capital Inc, Paychex Inc, PayPal Holdings, Inc., PNC<br />

​Financial Services, Regions Financial Corp, Santander Consumer USA Holdings Inc, Square Inc, State Street Corporation, SunTrust, Synchrony Financial,<br />

​Total System Services Inc., U.S. Bancorp, Visa Inc., Wells Fargo & Co., Western Union Co, Worldpay Inc.<br />

​Within the last 12 months, Morgan Stanley has received compensation for products and services other than investment banking services from Ally Financial<br />

​Inc, American Express Company, Automatic Data Processing Inc, Bank of America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation,<br />

​Citigroup Inc., Discover Financial Services, First Data Corp., Fleetcor Technologies Inc, Goldman Sachs Group Inc, J.P.Morgan Chase & Co., MasterCard Inc,<br />

​Northern Trust Corp., Paychex Inc, PayPal Holdings, Inc., PNC Financial Services, Regions Financial Corp, State Street Corporation, SunTrust, Synchrony<br />

​Financial, U.S. Bancorp, Wells Fargo & Co., Western Union Co, WEX Inc, Worldpay Inc.<br />

​Within the last 12 months, Morgan Stanley has provided or is providing investment banking services to, or has an investment banking client relationship with,<br />

​the following company: Ally Financial Inc, American Express Company, Automatic Data Processing Inc, Bank of America, BB&T Corporation, BNY Mellon,<br />

​Capital One Financial Corporation, Citigroup Inc., Discover Financial Services, First Data Corp., Fleetcor Technologies Inc, Global Payments Inc, Goldman<br />

​Sachs Group Inc, GreenSky Inc, J.P.Morgan Chase & Co., LendingClub Corp, MasterCard Inc, MoneyGram International Inc, Northern Trust Corp., On Deck<br />

​Capital Inc, Paychex Inc, PayPal Holdings, Inc., PNC Financial Services, Regions Financial Corp, Santander Consumer USA Holdings Inc, Square Inc, State<br />

​Street Corporation, SunTrust, Synchrony Financial, Total System Services Inc., U.S. Bancorp, Visa Inc., Wells Fargo & Co., Western Union Co, Worldpay<br />

​Inc.<br />

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Disclaimer (cont’d)<br />

​Within the last 12 months, Morgan Stanley has either provided or is providing non-investment banking, securities-related services to and/or in the past has<br />

​entered into an agreement to provide services or has a client relationship with the following company: Ally Financial Inc, American Express Company,<br />

​Automatic Data Processing Inc, Bank of America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation, Citigroup Inc., Discover Financial<br />

​Services, First Data Corp., Fleetcor Technologies Inc, Goldman Sachs Group Inc, J.P.Morgan Chase & Co., LendingClub Corp, MasterCard Inc, MoneyGram<br />

​International Inc, Northern Trust Corp., Paychex Inc, PayPal Holdings, Inc., PNC Financial Services, Regions Financial Corp, State Street Corporation,<br />

​SunTrust, Synchrony Financial, U.S. Bancorp, Visa Inc., Wells Fargo & Co., Western Union Co, WEX Inc, Worldpay Inc.<br />

​An employee, director or consultant of Morgan Stanley is a director of LendingClub Corp. This person is not a research analyst or a member of a research<br />

​analyst's household.<br />

​Morgan Stanley & Co. LLC makes a market in the securities of Ally Financial Inc, American Express Company, Automatic Data Processing Inc, Bank of<br />

​America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation, Citigroup Inc., Discover Financial Services, Evertec Inc, Fleetcor Technologies<br />

​Inc, Global Payments Inc, Goldman Sachs Group Inc, J.P.Morgan Chase & Co., LendingClub Corp, MasterCard Inc, Northern Trust Corp., On Deck Capital<br />

​Inc, Paychex Inc, PayPal Holdings, Inc., PNC Financial Services, Regions Financial Corp, Santander Consumer USA Holdings Inc, Square Inc, State Street<br />

​Corporation, SunTrust, Synchrony Financial, Total System Services Inc., Visa Inc., Wells Fargo & Co., Western Union Co, WEX Inc, Worldpay Inc.<br />

​The equity research analysts or strategists principally responsible for the preparation of Morgan Stanley Research have received compensation based upon<br />

​various factors, including quality of research, investor client feedback, stock picking, competitive factors, firm revenues and overall investment banking<br />

​revenues. Equity Research analysts' or strategists' compensation is not linked to investment banking or capital markets transactions performed by Morgan<br />

​Stanley or the profitability or revenues of particular trading desks.<br />

​Morgan Stanley and its affiliates do business that relates to companies/instruments covered in Morgan Stanley Research, including market making, providing<br />

​liquidity, fund management, commercial banking, extension of credit, investment services and investment banking. Morgan Stanley sells to and buys from<br />

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Disclaimer (cont’d)<br />

​customers the securities/instruments of companies covered in Morgan Stanley Research on a principal basis. Morgan Stanley may have a position in the debt<br />

​of the Company or instruments discussed in this report. Morgan Stanley trades or may trade as principal in the debt securities (or in related derivatives) that<br />

​are the subject of the debt research report.<br />

​Certain disclosures listed above are also for compliance with applicable regulations in non-US jurisdictions.<br />

​STOCK RATINGS<br />

​Morgan Stanley uses a relative rating system using terms such as Overweight, Equal-weight, Not-Rated or Underweight (see definitions below). Morgan<br />

​Stanley does not assign ratings of Buy, Hold or Sell to the stocks we cover. Overweight, Equal-weight, Not-Rated and Underweight are not the equivalent of<br />

​buy, hold and sell. Investors should carefully read the definitions of all ratings used in Morgan Stanley Research. In addition, since Morgan Stanley Research<br />

​contains more complete information concerning the analyst's views, investors should carefully read Morgan Stanley Research, in its entirety, and not infer the<br />

​contents from the rating alone. In any case, ratings (or research) should not be used or relied upon as investment advice. An investor's decision to buy or sell a<br />

​stock should depend on individual circumstances (such as the investor's existing holdings) and other considerations.<br />

​Global Stock Ratings Distribution<br />

​(as of September 30, 2018)<br />

​The Stock Ratings described below apply to Morgan Stanley's Fundamental Equity Research and do not apply to Debt Research produced by the Firm.<br />

​For disclosure purposes only (in accordance with NASD and NYSE requirements), we include the category headings of Buy, Hold, and Sell alongside our<br />

​ratings of Overweight, Equal-weight, Not-Rated and Underweight. Morgan Stanley does not assign ratings of Buy, Hold or Sell to the stocks we cover.<br />

​Overweight, Equal-weight, Not-Rated and Underweight are not the equivalent of buy, hold, and sell but represent recommended relative weightings (see<br />

​definitions below). To satisfy regulatory requirements, we correspond Overweight, our most positive stock rating, with a buy recommendation; we correspond<br />

​Equal-weight and Not-Rated to hold and Underweight to sell recommendations, respectively.<br />

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Disclaimer (cont’d)<br />

Data include common stock and ADRs currently assigned ratings. Investment Banking Clients are companies from whom Morgan Stanley received investment<br />

banking compensation in the last 12 months. Due to rounding off of decimals, the percentages provided in the "% of total" column may not add up to exactly<br />

100 percent.<br />

Analyst Stock Ratings<br />

Overweight (O). The stock's total return is expected to exceed the average total return of the analyst's industry (or industry team's) coverage universe, on a<br />

risk-adjusted basis, over the next 12-18 months.<br />

Equal-weight (E). The stock's total return is expected to be in line with the average total return of the analyst's industry (or industry team's) coverage universe,<br />

on a risk-adjusted basis, over the next 12-18 months.<br />

Not-Rated (NR). Currently the analyst does not have adequate conviction about the stock's total return relative to the average total return of the analyst's<br />

industry (or industry team's) coverage universe, on a risk-adjusted basis, over the next 12-18 months.<br />

Underweight (U). The stock's total return is expected to be below the average total return of the analyst's industry (or industry team's) coverage universe, on a<br />

risk-adjusted basis, over the next 12-18 months.<br />

Unless otherwise specified, the time frame for price targets included in Morgan Stanley Research is 12 to 18 months.<br />

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Disclaimer (cont’d)<br />

​Analyst Industry Views<br />

​Attractive (A): The analyst expects the performance of his or her industry coverage universe over the next 12-18 months to be attractive vs. the<br />

relevant broad<br />

​market benchmark, as indicated below.<br />

​In-Line (I): The analyst expects the performance of his or her industry coverage universe over the next 12-18 months to be in line with the relevant<br />

broad market<br />

​benchmark, as indicated below.<br />

​Cautious (C): The analyst views the performance of his or her industry coverage universe over the next 12-18 months with caution vs. the relevant<br />

broad market<br />

​benchmark, as indicated below.<br />

​Benchmarks for each region are as follows: North America - S&P 500; Latin America - relevant MSCI country index or MSCI Latin America Index;<br />

Europe -<br />

​MSCI Europe; Japan - TOPIX; Asia - relevant MSCI country index or MSCI sub-regional index or MSCI AC Asia Pacific ex Japan Index.<br />

​Important Disclosures for Morgan Stanley Smith Barney LLC Customers<br />

​Important disclosures regarding the relationship between the companies that are the subject of Morgan Stanley Research and Morgan Stanley<br />

Smith Barney<br />

​LLC or Morgan Stanley or any of their affiliates, are available on the Morgan Stanley Wealth Management disclosure website at<br />

​www.morganstanley.com/online/researchdisclosures. For Morgan Stanley specific disclosures, you may refer to<br />

​www.morganstanley.com/researchdisclosures.<br />

​Each Morgan Stanley Equity Research report is reviewed and approved on behalf of Morgan Stanley Smith Barney LLC. This review and approval<br />

is conducted<br />

​by the same person who reviews the Equity Research report on behalf of Morgan Stanley. This could create a conflict of interest.<br />

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Disclaimer (cont’d)<br />

​Other Important Disclosures<br />

​Morgan Stanley & Co. International PLC and its affiliates have a significant financial interest in the debt securities of Ally Financial Inc, American Express<br />

Company, Automatic Data Processing Inc, Bank of America, BB&T Corporation, BNY Mellon, Capital One Financial Corporation, Citigroup Inc., Discover Financial<br />

Services, First Data Corp., Goldman Sachs Group Inc, J.P.Morgan Chase & Co., LendingClub Corp, MasterCard Inc, Northern Trust Corp., PayPal Holdings, Inc.,<br />

PNC Financial Services, Regions Financial Corp, Square Inc, State Street Corporation, SunTrust, Synchrony Financial, U.S. Bancorp, Visa<br />

​Inc., Wells Fargo & Co., Western Union Co.<br />

​As of October 28, 2018, State Street Corporation beneficially owned 5% or more of a class of common equity securities of Morgan Stanley.<br />

​Morgan Stanley Research policy is to update research reports as and when the Research Analyst and Research Management deem appropriate, based on<br />

​developments with the issuer, the sector, or the market that may have a material impact on the research views or opinions stated therein. In addition, certain<br />

​Research publications are intended to be updated on a regular periodic basis (weekly/monthly/quarterly/annual) and will ordinarily be updated with that<br />

​frequency, unless the Research Analyst and Research Management determine that a different publication schedule is appropriate based on current conditions.<br />

​Morgan Stanley is not acting as a municipal advisor and the opinions or views contained herein are not intended to be, and do not constitute, advice within the<br />

​meaning of Section 975 of the Dodd-Frank Wall Street Reform and Consumer Protection Act.<br />

​Morgan Stanley produces an equity research product called a "Tactical Idea." Views contained in a "Tactical Idea" on a particular stock may be contrary to the<br />

​recommendations or views expressed in research on the same stock. This may be the result of differing time horizons, methodologies, market events, or other<br />

​factors. For all research available on a particular stock, please contact your sales representative or go to Matrix at http://www.morganstanley.com/matrix.<br />

​Morgan Stanley Research is provided to our clients through our proprietary research portal on Matrix and also distributed electronically by Morgan Stanley to<br />

​clients. Certain, but not all, Morgan Stanley Research products are also made available to clients through third-party vendors or redistributed to clients through<br />

​alternate electronic means as a convenience. For access to all available Morgan Stanley Research, please contact your sales representative or go to Matrix at<br />

​http://www.morganstanley.com/matrix.<br />

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Disclaimer (cont’d)<br />

​Any access and/or use of Morgan Stanley Research is subject to Morgan Stanley's Terms of Use (http://www.morganstanley.com/terms.html). By accessing<br />

​and/or using Morgan Stanley Research, you are indicating that you have read and agree to be bound by our Terms of Use<br />

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​our Privacy Policy and our Global Cookies Policy (http://www.morganstanley.com/privacy_pledge.html), including for the purposes of setting your preferences<br />

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​If you do not agree to our Terms of Use and/or if you do not wish to provide your consent to Morgan Stanley processing your personal data or using cookies<br />

​please do not access our research.<br />

​Morgan Stanley Research does not provide individually tailored investment advice. Morgan Stanley Research has been prepared without regard to the<br />

​circumstances and objectives of those who receive it. Morgan Stanley recommends that investors independently evaluate particular investments and<br />

​strategies, and encourages investors to seek the advice of a financial adviser. The appropriateness of an investment or strategy will depend on an investor's<br />

​circumstances and objectives. The securities, instruments, or strategies discussed in Morgan Stanley Research may not be suitable for all investors, and<br />

​certain investors may not be eligible to purchase or participate in some or all of them. Morgan Stanley Research is not an offer to buy or sell or the solicitation<br />

​of an offer to buy or sell any security/instrument or to participate in any particular trading strategy. The value of and income from your investments may vary<br />

​because of changes in interest rates, foreign exchange rates, default rates, prepayment rates, securities/instruments prices, market indexes, operational or<br />

​financial conditions of companies or other factors. There may be time limitations on the exercise of options or other rights in securities/instruments<br />

​transactions. Past performance is not necessarily a guide to future performance. Estimates of future performance are based on assumptions that may not be<br />

​realized. If provided, and unless otherwise stated, the closing price on the cover page is that of the primary exchange for the subject company's<br />

​securities/instruments.<br />

​The fixed income research analysts, strategists or economists principally responsible for the preparation of Morgan Stanley Research have received<br />

​compensation based upon various factors, including quality, accuracy and value of research, firm profitability or revenues (which include fixed income trading<br />

​and capital markets profitability or revenues), client feedback and competitive factors. Fixed Income Research analysts', strategists' or economists'<br />

​compensation is not linked to investment banking or capital markets transactions performed by Morgan Stanley or the profitability or revenues of particular<br />

​trading desks.<br />

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Disclaimer (cont’d)<br />

​The "Important US Regulatory Disclosures on Subject Companies" section in Morgan Stanley Research lists all companies mentioned where Morgan Stanley<br />

​owns 1% or more of a class of common equity securities of the companies. For all other companies mentioned in Morgan Stanley Research, Morgan Stanley<br />

​may have an investment of less than 1% in securities/instruments or derivatives of securities/instruments of companies and may trade them in ways different<br />

​from those discussed in Morgan Stanley Research. Employees of Morgan Stanley not involved in the preparation of Morgan Stanley Research may have<br />

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​discussed in Morgan Stanley Research. Derivatives may be issued by Morgan Stanley or associated persons.<br />

​With the exception of information regarding Morgan Stanley, Morgan Stanley Research is based on public information. Morgan Stanley makes every effort to<br />

​use reliable, comprehensive information, but we make no representation that it is accurate or complete. We have no obligation to tell you when opinions or<br />

​information in Morgan Stanley Research change apart from when we intend to discontinue equity research coverage of a subject company. Facts and views<br />

​presented in Morgan Stanley Research have not been reviewed by, and may not reflect information known to, professionals in other Morgan Stanley business<br />

​areas, including investment banking personnel.<br />

​Morgan Stanley Research personnel may participate in company events such as site visits and are generally prohibited from accepting payment by the<br />

​company of associated expenses unless pre-approved by authorized members of Research management.<br />

​Morgan Stanley may make investment decisions that are inconsistent with the recommendations or views in this report.<br />

​To our readers based in Taiwan or trading in Taiwan securities/instruments: Information on securities/instruments that trade in Taiwan is distributed by Morgan<br />

​Stanley Taiwan Limited ("MSTL"). Such information is for your reference only. The reader should independently evaluate the investment risks and is solely<br />

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​Regulations accessing and/or receiving Morgan Stanley Research is not permitted to provide Morgan Stanley Research to any third party (including but not<br />

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Morgan Stanley is not incorporated under PRC law and the research in relation to this report is conducted outside the PRC. Morgan Stanley Research does<br />

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​Morgan Stanley Research is disseminated in Brazil by Morgan Stanley C.T.V.M. S.A.; in Mexico<br />

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Disclaimer (cont’d)<br />

​by Morgan Stanley México, Casa de Bolsa, S.A. de C.V which is regulated by Comision Nacional Bancaria y de Valores. Paseo de los Tamarindos 90, Torre 1,<br />

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Stanley Asia (Singapore) Securities Pte Ltd (Registration number 200008434H), regulated by the Monetary Authority of Singapore (which accepts legal<br />

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Stanley Asia International Limited,<br />

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​Stanley Australia Limited A.B.N. 67 003 734 576, holder of Australian financial services license No. 233742, which accepts responsibility for its contents; in<br />

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​Finanzdienstleistungsaufsicht (BaFin); in Spain by Morgan Stanley, S.V., S.A., a Morgan Stanley group company, which is supervised by the Spanish<br />

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​directed at Sophisticated investors only.<br />

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Disclaimer (cont’d)<br />

​The information in Morgan Stanley Research is being communicated by Morgan Stanley & Co. International plc (DIFC Branch), regulated by the<br />

Dubai Financial Services Authority (the DFSA), and is directed at Professional Clients only, as defined by the DFSA. The financial products or<br />

financial services to<br />

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​The information in Morgan Stanley Research is being communicated by Morgan Stanley & Co. International plc (QFC Branch), regulated by the<br />

Qatar Financial Centre Regulatory Authority (the QFCRA), and is directed at business customers and market counterparties only and is not<br />

intended for Retail<br />

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​As required by the Capital Markets Board of Turkey, investment information, comments and recommendations stated here, are not within the scope<br />

of investment advisory activity. Investment advisory service is provided exclusively to persons based on their risk and income preferences by the<br />

authorized firms. Comments and recommendations stated here are general in nature. These opinions may not fit to your financial status, risk and<br />

return preferences. For this reason, to make an investment decision by relying solely to this information stated here may not bring about outcomes<br />

that fit your expectations. The following companies do business in countries which are generally subject to comprehensive sanctions programs<br />

administered or enforced by the U.S. Department of the Treasury's Office of Foreign Assets Control ("OFAC") and by other countries and multinational<br />

bodies: MasterCard Inc. The trademarks and service marks contained in Morgan Stanley Research are the property of their respective<br />

owners. Third-party data providers make no warranties or representations relating to the accuracy, completeness, or timeliness of the data they<br />

provide and shall not have liability for any damages relating to such data. The Global Industry Classification Standard (GICS) was developed by and<br />

is the exclusive property of MSCI and S&P. Morgan Stanley Research, or any portion thereof may not be reprinted, sold or redistributed without the<br />

written consent of Morgan Stanley.<br />

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​<br />

Disclaimer (cont’d)<br />

​© 2018 Morgan Stanley<br />

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​<br />

Disclaimer (cont’d)<br />

​© 2018 Morgan Stanley<br />

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