You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
2. Experiential/Participatory Elements<br />
Experiential/participatory elements define those activities that<br />
personally touch, or engage visitors in a festival or event. There<br />
are general strategies that may be used to heighten the level of<br />
“visitor experience”. These are outlined below.<br />
Parades<br />
Parades bring colour, vibrancy and a high level of visibility to<br />
an event, especially those that allow for mass participation.<br />
Designate a suitable parade route(s) and simplify regulations<br />
to make it easy for festivals and events to use this proven<br />
pageantry element.<br />
Community Challenges and Promotions<br />
Every event should be looking for ways to conduct pre-event<br />
participatory activities that increase awareness and community<br />
spirit for their event. Activities can range from school-based<br />
colouring contests where entries are displayed at the event to<br />
more complex activities such as event fundraisers that engage<br />
local media and personalities. Examples include the prevalence<br />
of the white cowboy hat at the Calgary Stampede and the<br />
beads at Mardi Gras, as well as tulips on every block or<br />
community challenges such as the Bluesfest Blue Friday where<br />
all citizens are encouraged to wear blue jeans.<br />
Mobile Festivals & Events Team<br />
To raise awareness and generate enthusiasm, a special “Mobile<br />
Festivals & Events Team” could be launched to promote<br />
festivals and events throughout the festival season. Team<br />
members would travel to high traffic public areas such as<br />
malls and transit stations, promoting local festivals through<br />
festival-related interactive games, special activities, contests,<br />
giveaways, etc.<br />
Festival in a Box<br />
To provide local businesses and partners with the tools to<br />
contribute to an event’s pageantry, a “Festival in a Box”<br />
package could be developed that includes posters/flyers,<br />
complimentary tickets for promotional purposes, event fact<br />
sheets, balloons, souvenir items, recipes for food and beverage<br />
items as well as creative ideas (e.g. festival attire, special<br />
theme days, etc.) to get partners involved in promoting a<br />
specific festival’s theme.<br />
These packages would be created by each festival and event<br />
(using pre-established guidelines) and distributed through a<br />
central distribution mechanism.<br />
13 PAGEANTRY TEMPLATE RESOUCE MANUAL
Change language