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Promotional Materials<br />
Media Promotion<br />
Festivals & Events Calendar: A community-wide promotional<br />
piece such as a Festival Calendar that lists all local events can<br />
be used generically as an insert in publications (e.g. major<br />
newspapers) as well as in tourism marketing (tourism centres,<br />
taxis) and other related activities.<br />
Festivals & Events Brochure Racks: To create a new outreach<br />
mechanism that allows events to leverage their own<br />
promotional materials, a branded Festivals & Events Brochure<br />
Rack could be developed, with pre-negotiated placement in<br />
public venues throughout the community. These sites could<br />
include visitor gateways (e.g. tourism centres, airport),<br />
community centres, libraries, arenas, shopping malls, retail<br />
outlets, restaurants, transit stations, etc.<br />
Poster/Brochure Distribution Network: As an alternative to<br />
Brochure Racks, a central distribution network could be<br />
established that disperses posters and brochures to a number<br />
of pre-approved venues. Under this scenario, festivals and<br />
events would package their materials according to<br />
specifications and a central body would assume responsibility<br />
for distribution.<br />
Coordinated Festivals & Events Listings: Most community<br />
media outlets such as newspapers, magazines, and radio and<br />
television stations are more than willing to provide a listing of<br />
upcoming festivals and events. A coordinated listing<br />
throughout the festival season would ensure consistent<br />
exposure and provide each festival and event with fair access<br />
to this rich community resource.<br />
Default Banners Ads: Explore the possibility of “default”<br />
banner ads with newspapers, web sites, and print<br />
publications. Available banner space would promote the<br />
festivals and events that are most appropriate given timing<br />
and each publication's audience.<br />
Media Relations Kit: Many festivals and events do not have<br />
the resources or expertise to stage a comprehensive media<br />
campaign in conjunction with their event. To assist in this<br />
area, the local tourism or economic development authority<br />
could create a festival media relations kit with sample news<br />
releases, pitching tips, and an up-to date list of major and<br />
community newspaper contacts to facilitate editorial pitching<br />
of festival and event-related story ideas.<br />
19 PAGEANTRY TEMPLATE RESOUCE MANUAL
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