09.11.2018 Views

Sweet Briar College Magazine - Fall 2018

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

THE ARTS<br />

HOW DESIGN<br />

THINKING<br />

HAS LED TO<br />

INNOVATIVE<br />

SOLUTIONS<br />

It’s a question that gets asked regularly over kitchen tables when kids are doing their<br />

homework: “Why do I have to learn this?” And it was one obstacle the faculty of CORE 110<br />

had to overcome with their own students, so one of the first things the students did was to<br />

look at some case studies about how design thinking had led to innovative solutions.<br />

One such case study was the story of Doug Dietz, a designer for high-tech medical imaging<br />

systems for GE Healthcare. Dietz noticed that though his machines were technological<br />

marvels, the kids were so scared to get in them that they had to be sedated. Dietz realized<br />

there had to be a better way. He took Stanford’s course on design thinking and learned<br />

skills that helped him understand a human-centered approach to design.<br />

He had to find a way to make the machines less scary. One of the prototypes he designed<br />

turned the MRI machine into a pirate ship and after the voyage was complete, there was a<br />

small bit of “treasure” waiting for the child in a pirate chest. Children were now less scared<br />

and the hospital had less need for anesthesiologists. Everybody won.<br />

Some critics of design thinking argue that anyone could come up with these simple-seeming<br />

solutions; it doesn’t require a complicated process. But the truth is, before Dietz, nobody<br />

had come up with a solution to this particular problem. Simple doesn’t always mean easy<br />

or obvious.<br />

fall <strong>2018</strong><br />

9

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!