AI Terminologies for Marketers
For starters, it is difficult to understand the language of AI, thus it is important to know it’s terminologies as well as basic functions to understand the technology.
For starters, it is difficult to understand the language of AI, thus it is important to know it’s terminologies as well as basic functions to understand the technology.
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Chatbots/Bots<br />
A bot, short <strong>for</strong> chatbot, is a computer program within a website or phone application that<br />
directly interacts with users to assist them with simple questions and tasks. Many companies<br />
currently use bots <strong>for</strong> customer support, although their use in other areas is also growing.<br />
Cluster<br />
A cluster is a group of people with common demographics or characteristics. <strong>AI</strong> goes through<br />
data to determine patterns and make connections that a human might easily miss. <strong>Marketers</strong><br />
can use clusters to identify their target audience, thus creating new marketing opportunities<br />
through things the people have in common.<br />
Cognitive Science<br />
Cognitive science combines topics such as anthropology, linguistics, neuroscience, philosophy,<br />
and psychology with <strong>AI</strong>. This helps marketers understand how the human mind functions so<br />
they can program a machine to simulate the actions and thoughts of people.<br />
Machine Learning
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