The 10 Most Trusted Healthcare IT Security Solution Providers 2018

www.insightscare.com 

September 2018 

The 10 

Most Trusted 

Healthcare 

IT Security 

Solution Providers 

2018 

Brian Arellanes 

CEO & Founder 

ITSourceTEK 

Leading the Movement in a Risk-Based & Data-Centric 

Security Approach to Thwart Cybercriminals

From the 

Editor 

The Threat 

that Comes 

From Within 

yber security is healthcare’s hot potato today. Cybercrimes 

Chave affected the industry on a very large scale and there’s 

no permanent solution reached, if it even exists. With the 

rise of these threats at an alarming rate, majority of the healthcare 

companies have adopted various strategies to protect their patient’s 

data and all the critical information. “Busy fighting the outsiders, 

less attention is paid to the menace that lies inside.” It is a known 

fact that six out of ten cyber-attacks in the healthcare industry have 

an insider from the organization involved. 

The unpredictability of the insider threat is more than an external 

one, pointing to a greater risk. Moreover, the trusted insider has 

legitimate access to all the systems of the organization and hence, 

the difficulty of going through the already installed security walls is 

eliminated. They also know what information is stored where, 

making it easier for them to breach the target data. All known and 

understood, it is not wrong to say that insider cyber-attacks are one 

of the greatest challenges for the healthcare industry in today’s 

date. 

Insider threats being hard to identify and even harder to prove, 

necessary measures to eliminate them should be taken beforehand. 

From background check before hiring an employee, or 

collaborating with a partner, to timely monitoring the workforce to 

controlled and protected access to sensitive data, healthcare 

organizations today must take several steps to safeguard all its 

digitally stored files. Also, more education on cyber security in 

healthcare, provided to the current employees as well as the future 

leaders of the industry, will help in reducing inside threats. Along 

with this, the most important question you should be asking 

yourself is- “What steps will you take differently if you are already 

aware that you are going to be robbed, and by someone you trust?” 

In the era where digitization has taken over the healthcare space, 

what can be a greater threat than cyber-crime? Realizing the same, 

many healthcare organizations, today, have strategized various 

fences against cyber-attacks. But, most of them fail to acknowledge 

the insider threats, focusing only on the external risks. As it is said 

widely, ‘Cleanliness begins at home’, it is not wrong to analogize it 

with the current scenario of cyber security. 

Aishwarya Nawandhar 

Aishwarya Nawandhar

Editor-in-Chief Pooja M. Bansal 

Managing Editor Ashwini Deshmukh 

Executive Editors Aishwarya Nawandhar 

Shane Gomez 

Contributing Editors 

Sayali Rane, Anmol Preet Singh, Rahul Niraj 

Visualiser David King 

Art & Design Director Amol Kamble 

Associate Designer Shweta Shinde 

Co-designer Sapana, Rahul 

Art & Picture Editor Paul Belin 

Jayant Khanna 

Senior Sales Manager Amy Jones 

Business Development Manager Mark Williams 

Sales Executives 

Kelli Thomas, Bill Thompson, John Smith 

Technical Head Swapnil Patil 

Technical Specialist Amar, Vivek, Pratiksha 

Digital Marketing Manager Marry D’Souza 

SME-SMO Executives 

Prashant Chevale, Uma Dhenge 

Circulation Manager Robert, Tanaji 

Database Management Stella Andrew 

Technology Consultant David Stokes 

Insights Success Media Tech LLC 

555 Metro Place North, Suite 100, 

Dublin, OH 43017, United States 

Phone - (614)-602-1754 

Email: info@insightscare.com 

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sales@insightscare.com 

September, 2018 

Corporate Ofces: 

Insights Success Media and Technology Pvt. Ltd. 

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Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in 

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Reprint rights remain solely with Insights Success.

Cover Story 8 


Leading the Movement in 

a Risk-Based & Data-Centric 

Security Approach to 

Thwart Cybercriminals 

Articles 

Pocket Wellness 

Data Cryptology 

22 

mHealth:The New 

Horizon in the Health 

Technology 

34 

Tokenization or 

Encryption 

- Choose Wisely 

40 

Cybernetics 

Strategies for Healthcare 

Organizations to Combat 

Cybercrime 

Biomarkers 

Proteins are 

Better Biomarkers 

than Genes 

28

CONTENTS 

16 

26 

20 

24By7Security 

A Comprehensive 

Cybersecurity & 

Compliance Solutions 

Provider 

32 

Hashed Health 

Leveraging Blockchain 

Technology to Enhance 

the Care in Healthcare 

38 

Haystack 

Informatics 

Leveraging Behavioral 

Analysis to Secure 

Health Systems 

against Infringements 

42 

Prey 

Devouring Cyber 

Theft with Modernism 

& Amendment 

Seceon 

Delivering Cutting-Edge 

IT Security for 

Healthcare’s Digitally 

Transforming World 

SecureNetMD 

An Innovative 

Technology Partner 

for Healthcare Leaders

Rendering Sophisticated 

Data Security Solutions 

to Leading Healthcare 

Enterprises 

ealthcare has witnessed extensive digitization in the recent years. Although this has remarkably transformed 

Hthe services in healthcare, it comes with a challenging side-effect: risk of information security. Healthcare 

has been one of the prime targets for cybercriminals; and with the healthcare data being very sensitive in 

nature, this is a major concern. It is of immense significance that the healthcare companies be aware and implement 

the best practices to secure the information of their patients as well as the organization. 

With the impending risk in the mind, to assist healthcare organizations to prevent data security breaches, we bring 

you the “The 10 Most Trusted Healthcare IT Security Solution Providers” issue. In this issue, we are presenting 

to you some of the prominent companies and healthcare solution providers, who have successfully helped the industry 

to protect the patients' information and other critical healthcare data against the ever-rising cyber-attacks. 

The cover of this magazine showcases the award-winning leader in the IT security industry, ITSourceTEK. It offers 

risk-based and data-centric security solutions against cybercrime. 

Other than this perceptive cover story, the magazine also features Haystack Informatics, a behavior analytics 

company that assists healthcare providers, Prey Software which offers several cutting-edge anti-theft services, 

Hashed Health solving most important problems in healthcare with blockchain and DLT, Seceon that has been 

safeguarding healthcare data from potential breaches, 24By7Security, a cyber-security and compliance specialist and 

advisory firm, and SecureNetMD providing HIPAA compliance managed technology solutions. Apart from these, we 

have selected a few more pioneers of the industry viz. Barrier1, BeyondTrust, and Sensato. 

As you journey through the magazine, make sure to not miss out on an insightful article titled ‘Proteins are Better 

Biomarkers than Genes’ by Dr. Steven Pelech, the Founder, President, and CSO of Kinexus Bioinformatics 

Corporation. Flipping through some more pages, you will find our masterly crafted in-house articles from Pocket 

Wellness, Data Cryptology, and Cybernetics. Walking through all the pages in this magazine of ours, you will be 

introduced to an interesting world of novelty. 

So, turn the pages and enjoy a good read!

Cover Story 


Leading the Movement in a Risk-Based & 

Data-Centric Security Approach 

to Thwart Cybercriminals 

‘ 

Our clients are at the center of our services. 

We thrive to provide the best possible 

solutions to their problems 

‘


CEO & Founder

One of the most valuable assets of a company is information. And 

today, ‘digital data is the new black’. The wave of digitization has 

revolutionized every profession in every sector. Like every good, 

it also comes with a challenge; challenge of security. As digitization comes 

bearing countless advantages and now has become inevitable, information 

security is one of the greatest threats to any organization today. 

ITSourceTEK is an IT security solutions company that guides its 

customers to protect their data from cybercrimes. It is an award-winning 

leader in the Information Security industry. The company provides 

strategic business and technology based cyber security solutions that 

leverage enterprise investments and improve efficiency to meet stringent 

compliance standards. The team of ITSourceTEK has extensive real world 

experience in leading and supporting organizations spanning across many 

industries. 

ITSourceTEK is driven by the mission to exceed its clients’ expectations 

with exceptional service while using success to give back to charities and 

the community. Honesty and transparency, with no sales pressure or 

‘ 

We provide customized 

solutions to all our clients 

‘ 

pushing a specific solution, are the key traits behind its success. The firm is 

strategic with access to the best solutions, and deep relationships across 

industries and technologies. 

The Journey of Growth and Development 

In its journey of more than a decade, ITSourceTEK has overcome many 

challenges and evolved to thwart newly emerging threats for the industry’s 

leading clients’ environments. At the beginning of this journey, it 

supported executives on critical projects at Northrop Grumman, Wells 

Fargo, and BD Biosciences. ITSourceTEK grew from those initial clients 

into many other high-profile large and complex environments in both the 

public and the private sectors. The technology, then, started moving away 

rapidly from a controlled perimeter, due to the proliferation of smart 

mobile devices, IOT, and Cloud/SaaS providers. In this, the team of 

ITSourceTEK saw an opportunity to impact their clients’ security by 

helping them move from only a perimeter-based security approach to a 

data centric security approach. Since then, they have helped many of their 

Fortune 500 clients in protecting their data by embracing the company’s 

data centric approach to security. 

Safeguarding Healthcare from the Very Start 

Towards the beginning of its journey to protect data, ITSourceTEK helped

‘ 

We help our clients protect 

their valuable data and assets 

from multi-directional threats 

‘ 

Nina Do, COO 

provide McKesson with consulting 

services to securely architect and 

develop its databases in support of 

some of its more critical applications. 

Another one of the company’s 

contributions was to protect Patient 

Healthcare Information (PHI). In this, 

it secured more than 100 Million 

Electronic Medical Records (EMR) on 

a project supporting EDS/HPE for the 

California Department of Corrections 

& Rehabilitation. The organization 

provided architecture, development, 

and security of BD’s medical device 

firmware and desktop based 

applications used to analyze blood 

work down to the genomic level for 

AIDS, Cancer, and other diseases. In 

addition, it has provided complete 

assessments, IT support, and security 

of ambulatory and surgery centers for 

industry leaders like Amsurg. Now, it 

is helping some of these and other 

healthcare giants look at new and 

exciting innovations around the 

automation of Governance, Risk, and 

Compliance (GRC) and securing data 

in more modernized environments, 

including Cloud and SaaS. 

Prominent Solutions 

At its nucleus, ITSourceTEK is a data 

security company. Then, as it expands 

outward in its offerings to protect data, 

the cellular membrane of the firm 

includes the following capabilities: 

Data Governance, Risk, and 

Compliance (GRC) Support & 

Solutions- It provides assessments, 

requirements, and gap analysis for 

security standards (such as HIPAA, 

SOX, PCI-DSS, and GDPR), and other 

regulatory requirements. It creates 

policies and provides solutions to fill

The 10 MOST Trusted 



Solution Providers 2018 

any gaps and achieve compliance, ensuring that the 

companies meet stringent security standards for 

how their data is used, managed, and stored. 

Data Encryption, Masking, and Tokenization- It 

helps to protect sensitive structured and 

unstructured data while at rest and in motion. This 

can start at the user interface, on the web or internal 

application, and extend through the back-end 

systems or data lakes, including Cloud/SaaS 

providers. Regardless of the storage location or file 

type, it helps to transparently encrypt the 

unstructured data to exceed compliance 

requirements. 

‘ We are not 

a sales-based 

organization, 

rather a trusted 

advisory solution 

provider 

‘ 

Threat Detection and Policy Enforcement- With the 

advanced data science and machine learning, it 

helps to develop analytics and create inline 

protection to enforce security policies for the 

protection of sensitive data in real-time. Its 

solutions help to detect anomalies before data and 

IT, IoT, and OT systems are compromised. They 

also analyze, protect, and report threats from 

malicious insiders, ransomware, and other policy 

violations using Application and Database Security 

Platforms, autonomous threat intelligence, NAC, 

and/or combination of these solutions. 

DNS and WAF Protection- DNS ports are becoming 

a common path for stealing data, as DLPs and other 

solutions can’t detect the theft. It addresses these 

vulnerabilities and provides protection against 

threats such as data exfiltration through the ports in 

the DNS. Its recommended DNS and WAF 

solutions prevent or mitigate impact from DDoS 

and other mission critical attacks. 

Cloud Security Strategies and Solutions- It helps to 

develop automated security functions to extend 

protection as the data and applications move to 

Cloud and SaaS platforms. This also includes 

automation of policies and configurations for 

provisioning and data management functions. 

Guided by the Diverse and Resilient Leadership 

Team 

Brian Arellanes, CEO and Founder, is an 

accomplished professional with 20+ years of 

award-winning leadership in the technology and 

security space. He collaborates with and advises 

some of the top C-level executives and Security 

professionals in the world, while also finding time 

to feed his passion of giving back to the 

community.

The COO, Nina Do, has been with ITSourceTEK for 11+ 

years leading the operational aspects of the company, which 

includes Marketing, Advertising, Process Design and 

Governance, HR, Payroll, and A/P functions. Nina’s past 

experience as an Advertising Executive with a creative 

focus for some of the largest global firms has helped her to 

streamline messaging and operational efficiencies that better 

meet the needs of ITSourceTEK’s employees and clients, 

while reducing costs with automation. 

‘ 

We believe in 

giving back to 

those in need 

‘ 

Walter Jones, CIO, is a technology mogul with 40+ years 

of experience, many of which were at a C-level, leading 

thousands of employees at Fortune 50 organizations like 

Wells Fargo. Walter’s passion to accomplish business 

objectives while bringing up the next generation of thought 

leaders is second to none. 

Matt Whitmarsh is the EVP and a trusted and experienced 

leader having more than 25 years of technology and 

security experience. He has led large public and private 

rd 

sector projects responsible for P&L, internal and 3 party 

resources, and delivery of complex systems. 

The Director of Operations, Jean Dubois, is a seasoned 

leader with 25+ years of experience that is well versed in 

financials and streamlining processes. Her entrepreneurial 

spirit brings a creative and people oriented approach to 

running operations. 

Idiosyncratic tactics 

A key differentiator for ITSourceTEK is its unique 

approach. It is not a sales-based organization, rather a 

trusted advisory practice for its clients to draw upon. As 

thought leaders in the data security and compliance space, 

the company invests heavily in understanding the best 

practices and solutions available. Its client relationships are 

all managed by trusted executives that have been executives 

in similar roles as its clients; this is advantageous to 

immediately provide insights based on their real world 

experience. 

Furthermore, it is product agnostic and is constantly 

evaluating proven and emerging technologies. 

ITSourceTEK helps its clients to look at the solutions that 

have been thoroughly vetted, to help them avoid costly 

investigative efforts and/or delays associated with the 

vetting process. As it relates to product-based solutions, the 

firm's value is further added by bringing strong partner 

relationships to its clients at the executive level and high 

partner status with deep discounts above the regular buying 

power. Along with this, it constantly looks for ways to 

automate its internal processes; advising similarly to its 

clients. This ensures that its employees have the best tools 

and methods to accomplish their tasks. ITSourceTEK also 

invests in conferences, seminars, and training courses to 

help its employees stay ahead in this competitive industry. 

Accolades and Reverence 

ITSourceTEK has earned many awards since 2006. Some 

of their top honors by some prominent sources from a past 

few years include Minority Cyber Security Company of the 

Year 2017, Most Valuable Healthcare Solution Provider 

Companies 2017, Top 10 Healthcare Compliance Solution 

Providers 2016, HP Supplier of the Year for NMSDC 2013 

& 2015, and 100 Fastest Growing Hispanic Business in the 

USA 2012-2014, amongst many others. 

The greatest achievement for any company is the 

acknowledgement from its clients. ITSourceTEK has been 

praised for always being highly responsive to its client’s 

requests to help them fully achieve their goals with a strong 

return on investment. Its clients have also appreciated the 

company’s technical and strategic depth to help steer them 

in the right direction and for finding creative ways to ensure 

that they don’t exceed budgetary thresholds. 

Arm-in-Arm with the Developments in Security 

Industry 

With the continual pressure to increase security and 

regulations to match, ITSourceTEK’s viewpoint is simple; 

protect the data by building a proper governance program 

with policies and the technology to enforce them. As every 

organization is at a different level of maturity and has a 

different level of commitment (or budget) to do everything 

required; it creates customized solutions for each client. 

Addressing the public outcry to increase the level of 

protection used for their data, the firm is constantly 

evaluating new ways to do so efficiently. 

Future Plans 

ITSourceTEK looks to continue building its reputation as a 

thought leader in the data security and GRC space to help 

drive wider adoption of its data centric security and riskbased 

approaches.

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Company Name Management Brief 


24by7security.com 

Sanjay Deo 

Founder & President 

24By7Security, Inc. is a Cybersecurity & Compliance 

specialist and advisory firm with extensive hands on 

experience helping businesses build a defensive IT 

Infrastructure against all cyber security threats. 

Barrier1 

thebarriergroup.com 

James Libersky 

CEO 

Barrier1 integrates Intelligent Threat 

Management with Automated 

Threat Management. 

BeyondTrust 

beyondtrust.com 

Kevin Hickey 

President & CEO 

BeyondTrust delivers the visibility and control needed to 

confidently reduce risk and maintain productivity. 

Hashed Health 

hashedhealth.com 

John Bass 

CEO & Founder 

Hashed Health is a fast growing Technology Company that 

leverages blockchain and DLT to solve the most important 

problems in healthcare. 

Haystack Informatics 

haystackinformatics.com 

ITSourceTek 

itsourcetek.com 

Adrian Talapan 

Co-founder & CEO 


CEO & Founder 

Haystack Informatics is a behavior analytics company assisting 

healthcare providers with the deep understanding of their 

employees’ behavior and its ramifications in the areas of 

privacy/ insider risk monitoring and operational improvement. 

ITSourceTEK provides strategic business and technology 

based cyber security solutions that leverage enterprise 

investments and improve efficiency to meet stringent 

compliance standards. 

Prey software 

preyproject.com 

Carlos Yaconi 

Founder & CEO 

Prey is an anti-theft software company that protects and 

helps to locate computers, tablets, and phones remotely, 

simply, and quickly. 

Seceon 

seceon.com 

Chandra Pandey 

CEO & Founder 

Seceon delivers pioneering cybersecurity solutions that 

protect all-sized organizations by immediately flagging, 

quarantining, and eliminating any threats before they do any 

damage. 

SecureNetMD 

securenetmd.com 

Jack Berberian 

Founder & CEO 

SecureNetMD is a fast growing HIPAA Compliant Managed 

Technology Solutions Provider that helps healthcare leaders 

make better decisions around technology. 

Sensato 

sensato.co 

John Gomez 

CEO 

Sensato is focused on providing leading-edge, realistic 

cybersecurity solutions to the healthcare and critical 

infrastructure sectors.


A Comprehensive Cybersecurity & Compliance 

Solutions Provider 

Cyber security in healthcare is a 

growing concern these days, 

since there has been a steady 

rise in hacking and IT security 

breaching incidents in the past few 

years. Many healthcare organizations 

are struggling to defend their network 

perimeter and keep cybercriminals at 

bay. A company that addresses this 

issue head-on is 24By7Security, Inc. It 

is a cybersecurity and compliance 

company with demonstrated expertise 

in helping businesses build a defensive 

IT Infrastructure against all 

cybersecurity threats. 

An award-winning and respected 

member of the security community, 

24By7Security provides a rich menu of 

security and compliance services, 

including the flagship Security Risk 

Assessment and HIPAA Compliance 

Package. It has been in business since 

June 2013 and has provided 

cybersecurity consulting services to 

several organizations. The company's 

team members have numerous 

certifications and have been actively 

involved in IT security projects for 

years. 

The Leader behind Its Success 

The company is the brain child of 

Sanjay Deo, who is the President of 

24By7Security. In 2013 Sanjay was the 

CEO of a Security Operations Center 

and Consulting firm. With several 

years of information security 

experience in multiple industries, he 

16 

| September 2018 | 

saw an opportunity in healthcare 

security and compliance. That’s when 

he founded HIPAA-HITECH- 

SOLUTIONS, Inc. with the mission of 

providing HIPAA compliance services 

in South Florida. As the business grew, 

more opportunities appeared and its 

client segment started expanding. The 

company’s team consists of experts in 

cybersecurity, healthcare technology, 

and consulting. With their help Sanjay 

decided to expand the business to 

cover all industries. That is when 

24By7Security was born and the old 

company folded into the umbrella of 

24By7Security. 

Sanjay has over twenty years of 

cybersecurity and compliance 

experience. He holds a Master’s degree 

in Computer Science from Texas A&M 

University, and is a Certified 

Information Systems Security 

Professional (CISSP) and Healthcare 

Information Security and Privacy 

“We strive to leave 

no gaps, by using a 

360-degree approach 

for security and 

privacy for our clients. 

Don't Risk IT, 

Secure IT®” 

Practitioner (HCISPP). He serves on 

the Board of the South Florida CIO 

Council, and also Co-Chairs the South 

Florida CISO Forum. Sanjay is a 

frequent speaker on IT Governance, 

Compliance and Cybersecurity at 

national conferences. He is a member 

of the South Florida InfraGard Alliance 

and Sector Chief for the Information 

Technology track. 

Distinct and Holistic Services of the 

Company 

24By7Security offers cybersecurity 

related services in the areas of strategy, 

assessments, remediation, and training 

for all major industries including 

healthcare, education, hospitality, 

financial, insurance, government, law 

firms, retail, manufacturing and 

entertainment. As cybersecurity 

concerns continue to rise, businesses 

seek professional services to enable 

better security and ensure their 

confidential data is properly protected. 

The company helps its clients manage 

their data privacy while getting 

compliant with regulations that major 

industries like finance, healthcare, and 

education are required to uphold. 

24By7Security provides a holistic list 

of services which includes: 

Cybersecurity Services: Security Risk 

Assessment, Vulnerability Assessment, 

Virtual or Part-time CISO, Web 

Application Testing, Social 

Engineering Testing, Physical Security 

Testing, Policies and Procedures.





Compliance Services: HIPAA/ HITECH, HITRUST, 

GLBA, FFIEC, FIPA, SOC – SSAE 18, GDPR, 

FERPA, New York Cybersecurity Regulations, SOX, 

Dodd Frank Act, PCI DSS, FedRAMP, NIST – 

Cybersecurity Framework, and ISO-IEC 27001. 

Cyber Incident Management: Incident Response, Cyber 

Incident Investigation, Forensics, and Remediation. 

Training: HIPAA Training and Cybersecurity 

Awareness Training. 

The firm’s proprietary Security 2.0 – {Reactive, 

Proactive, Counteractive} model allows it to adjust its 

methodology to deliver the right type of resolution for 

each situation. 24By7Security’s comprehensive 

Defense in Depth 2.0 approach allows its clients to 

understand the full extent of their vulnerabilities and to 

create an end-to-end security strategy. 

Achievements of 24By7Security 

The company has achieved many milestones throughout 

its 5-year journey. Some of them are: 

· 500+ Security and Privacy risk assessments 

conducted as of September 2018. 

· New company website launched in July 2018 

· Certified as a State of Florida Certified Business 

Enterprise–Woman owned and Minority Owned 

Business Enterprise (WBE/ MBE) in May 2017 

· Sanjay Deo, President and Founder of 24By7Security, 

appointed as Technology Sector Chief for FBI 

Infragard, South Florida chapter 

The company launched HIPAA Happenings, an 

educational networking session on HIPAA Compliance 

for healthcare providers and staff in South Florida. The 

second session of HIPAA Happenings will be a brand 

new, complimentary virtual offering of the mandatory 

2018 HIPAA Compliance training for healthcare 

providers. 

Offering Hassle-free Work Environment 

The firm has team members from varying backgrounds 

such as healthcare, information technology, compliance, 

IT Security, finance, government, and more. Its team 

members are at varying levels of seniority ranging from 

CIO, CISO, and Technology Director to Security 

managers and Security Analysts. 24By7Security’s team 

members are highly credentialed in information security 

and healthcare. It provides competitive compensation 

and benefits recognizing the value of its employees. 

Sanjay Deo 

Founder & President 

The company’s mission statement includes providing a 

positive and productive workplace to its employees. It 

encourages a friendly, communicative, and flexible work 

environment and plans team events frequently to build 

camaraderie. 24By7Security offers several educational 

opportunities to team members to attend conferences and 

training programs. 

The company believes and values its old traits in keeping 

up with daily challenges. “Sometimes it’s the good old 

traits that come a long way,” asserts Sanjay. It has a fivepronged 

approach towards its projects and assessments, 

which when working together seamlessly in a project, helps 

its clients achieve success. This approach includes people, 

process, tools/ technology, in-depth PHI/ PII review, and 

communication/ documentation. This is evident in the high 

number of repeat contracts and word-of-mouth referrals 

24By7Security receives. 

Booming Future of 24By7Security 

Currently, 24By7Security is growing rapidly in markets 

within and outside South Florida, expanding within the 

state and also in other states. In the years to come, it 

projects itself as a major regional player and advisory 

company in cybersecurity and compliance functions. From 

a company size point of view, it expects to be at least 

double its current size in terms of revenue and team 

strength. 


17

Healthcare

Hashed Health 

Leveraging Blockchain Technology to Enhance 

the Care in Healthcare 

In a time when almost everything 

people knew about blockchain 

revolved around bitcoin, John 

Bass, the CEO and Founder of 

Hashed Health, envisioned how the 

underlying technology could transform 

healthcare. In early 2016, this was a 

radical connection. When its potential 

clients likely only knew of the 

technology because they paid a ransom 

using bitcoin, the idea that blockchain 

might ultimately save healthcare was 

easily dismissed. Nevertheless, 

Nashville, Tennessee, a town built on 

traditional healthcare, has now 

embraced Hashed Health as a star. 

Hashed Health is a fast-growing 

Technology Company that leverages 

blockchain and distributed ledger 

technologies (DLT) to solve 

healthcare’s most important problems. 

The company endeavors to build an 

ecosystem of businesses that organize 

networks of stakeholders around 

blockchain technology solutions which 

will, in turn, impact the cost and 

quality of healthcare in the U.S. and 

globally. Hashed Health believes that 

blockchain is the framework that will 

underpin the changes to value and 

delivery structures, enabling a more 

sustainable, patient-centric system. 

From the CEO’s Corner 

John is a healthcare innovator and an 

international speaker seasoned with 

two decades of experience in the 

healthcare industry. He has spent his 

career building businesses that help 

organizations realize value through 

collaboration in previously siloed 

areas. His earlier success stemmed 

from solving institutional issues around 

transparency, trust, and the alignment 

of incentives in a world before 

blockchain. Early on, John recognized 

that blockchain is purpose-built to 

solve these exact issues. 

To start Hashed Health, a company 

based on a technology in which few 

people could see utility, he walked 

away from a CEO role at a subsidiary 

of the city’s most prominent healthcare 

company. “For me, blockchain was the 

first thing I’ve seen since the internet 

that has the opportunity to change the 

conversation around healthcare. All of 

these things that the blockchain has 

become known for can be applied to 

“We build 

blockchain solutions 

that address long 

standing problems 

in healthcare” 

healthcare to solve some of these really 

traditional problems that we’ve always 

wrestled with,” says John. 

An Innovative Organizational 

Structure 

When Hashed Health was launched as 

a product company in 2016, there was 

no market for blockchain solutions. It 

had to create one. 

“Our goal is to be a product company, 

but we had to build a market first. That 

was the interesting conundrum. 

Blockchain is not just about a product; 

it’s about a network. In order for a 

product to be meaningful, you have to 

have a network of participants ready to 

use that product and that means 

addressing both technical and nontechnical 

concerns,” John said. 

The Hashed Health model has three 

distinct, synergistic areas to launch 

meaningful products in its unique 

space. 

Hashed Enterprise helps healthcare 

organizations and other companies 

understand how blockchain could 

affect their businesses, the drivers of 

cost and value for blockchain in 

healthcare, and use-cases appropriate 

for blockchain. Enterprise is the 

services arm of Hashed Health. Its 

customers include some of the largest 

insurance companies, non-profits, IT 

20 

| September 2018 |





vendors, and government agencies in the US and 

abroad. 

Hashed Labs is a team of blockchain healthcare product 

managers and engineering talent. They build product 

and work on innovative business models and 

governance structures. This team specializes in finding 

the sweet spot between a technical solution, an 

innovative business model, and a governance 

mechanism that makes a product come to life. 

Hashed Collective is an open community-building 

forum for healthcare organizations, consumers, 

entrepreneurs, and developers to talk about blockchain 

applications for healthcare. Collective includes 

meetups, podcasts, webinars, newsletters, online 

educational resources, and other innovative communitybuilding 

tools to help broaden the community of 

blockchain healthcare advocates. 

These three areas of the company work in sync to 

support market-development activities alongside 

Hashed Health's products and partnerships. 

More than just a Technology Company 

The core team of Hashed Health has their background 

in healthcare, enabling the company to stay on the front 

lines of Health IT, payment models, and care delivery. 

They understand the problems and the obstacles in 

healthcare and sees blockchain as a way to fix them. 

Blockchain, for Hashed Health, is not a technology in 

search of a problem. If a problem can be solved without 

blockchain, the Hashed team will be the first to say so. 

As a company, it is also platform-agnostic – for each 

application and each use-case the team looks at all 

available blockchain platforms and tool sets and then 

works with the stakeholders to pick the best instance for 

the problem at hand. The firm’s values are intertwined 

with blockchain’s core characteristics – trust, 

collaboration, transparency, and incentive alignment. 

The Milestones in Its Journey to Success 

The company just celebrated it two-year anniversary. 

From local meet-ups to co-hosting the world’s premiere 

blockchain-focused healthcare conference, Hashed 

Health has successfully led blockchain to its place as 

one of the hottest topics in healthcare. Travelling 

around the world, the team has presented and keynoted 

John Bass 

CEO & Founder 

at major healthcare and blockchain events by invitation 

from major healthcare players and governments. 

To add to its glory, the developers at Hashed Health have 

completed and won premiere hackathon events like 

ETHWaterloo and Discover Blockchain, to name a few. 

Individually, John has been awarded Nashville Technology 

Council 2017's Innovator of the Year. 

Strong-Willed to Better the Future of Healthcare 

Currently, the company is building an ecosystem of 

solutions that address previously unsolvable problems. 

Hashed Health endeavors to create a portfolio of 

complementary and symbiotic applications that will 

fundamentally change healthcare delivery. With 

frameworks and marketplaces, it wants to allow the 

industry, constrained by legacy practices and technologies, 

to evolve without blowing up a system so many patients 

depend on. 

“Starting from scratch is not an option, but the current 

system is unsustainable – blockchain is how this generation 

can evolve away from today’s healthcare infrastructure that 

is collapsing under its own weight,” John said. 


21

mHealth: 

The New Horizon in the Health Technology 

22 


Pocket Wellness 

Mobile health or mhealth is a general term coined for the use of mobile or wireless technology in the 

healthcare systems. It is a part of ehealth healthcare practice. The most common application of the 

ehealth is to educate the consumers about the preventive health care services. It is also used in disease 

surveillance, treatment support, epidemic outbreak tracking, and chronic disease management. mhealth is popular 

due to the areas that are accompanied by a large population and the widespread mobile phone usage. Within the 

digital health, mhealth encompasses all the application of multimedia and telecommunication ensuring accurate 

delivery of the healthcare and health information. 

Some of the practical examples of mhealth are the voice communication and mobile messaging for the provider to 

improve the health behavior. Mobile technologies are helping the healthcare sector in improving training and service 

quality of healthcare workers, reducing the cost of service along with reducing the redundancy and duplication of the 

collected information. 

Motivation 

One of the main aspects of the mhealth is to push the limits of the healthcare sector and quickly acquire, transport, 

store, secure, and process the raw processed data into useful and meaningful results. mhealth offer various abilities to 

the remote individuals so that they can participate in the healthcare value matrix, which was not possible in the past. 

In many such cases, these participants can provide their valuable contribution in gathering data or 

create awareness of the disease in public health like outdoor pollution, violence, or drugs. 

Motivation arises in mhealth due to the following two factors: 

The first factor is the rise of the constraints faced by the healthcare system of 

developing nations. These constraints include the population growth, limited 

financial resources, the burden of disease prevalence, and a large number of 

the rural inhabitant. 

The second factor is the rise in mobile phones in the world and its large 

population. The greater access to the mobile phones in all segments of the 

country helps in saving information and transitional costs for the proper 

healthcare delivery. 

Health Outcomes 

The integration of the technology with the health sector has promoted the 

betterment of the health, its lifestyle, and has improved the decision-making 

ability of healthcare professionals. Overall improvement is seen in the areas like 

health information and the instant connection between patients and health professionals, 

which was not possible before. Following that, there is an increased usage of technology that has 

reduced the health costs and has improved the efficiency of the healthcare systems. The growth of health-related 

applications has further boosted the growth of the mhealth. 

A potential implementation is the direct voice communication for the poor literates and local-language versed 

people. The phones equipped with the local language aid in information transfer capabilities that were not available 

before. With the help of the mobile technology, the support for the existing workflow within the mhealth sector and 

the general public has increased. 


23

The Advantages 

mhealth provides various versatile advantages across all the 

areas of the healthcare industry. It not only helps the 

disease-affected citizens but also helps in monitoring 

potential patients that are at risk. Furthermore, it has 

incredible potential in the biometric hardware and real-time 

analytics. 

Majority of doctors believe that the applications developed 

in the name of health are actually beneficial. Around ninetythree 

percent of doctors suggest that the mobile healthcare 

applications help in improving the overall health. 

Some of the most common advantages of mhealth devices 

are: 

Medication reminder- Using a reminder, the public can set 

timers for their medications, exercise, and many more such 

activities. 

Fitness trackers- People can monitor their fitness and 

burned calories. 

Calories counter- People can monitor how much calories 

they are taking-in and can control it. 

Mobile emergency health communication- Citizens can 

contact their loved ones in any kind of emergencies. If the 

device has autonomous capabilities, it can automatically 

contact the concerned authorities. 

Heart and Vital monitoring- Application rendered with the 

vital monitoring abilities can be very useful. Citizens can 

use these while exercising or in the case of emergency for 

example, patients’ vitals’ can be monitored in an 

ambulance. 

As mhealth is becoming widely known, healthcare 

providers are embracing the mobile communications, thus 

improving the relationships with the patients. 

Constraints 

Major hurdles in the mhealth are the guidelines regarding 

the privacy and security of the health data collection on 

mobile technologies and identifying new opportunities to 

enhance the delivery of mhealth services. According to the 

surveys, resistance is seen from staff and physicians due to 

the change. They are unwilling to learn new skills or new 

technology. They also believe that it impedes their 

workflow. 

In terms of workflow, the structure of evaluation presents a 

major challenge for the healthcare sector. There should be 

resolute standards for the evaluation. With the constant 

change of technology, infrastructure, and innovative 

research methods, there is a specific need to evaluate the 

process and consequences of the action taken in the mhealth 

process implementation. Consequently, a balance is 

required to be maintained in the mhealth applications and 

its execution. Healthcare providers must also take care of 

the data overloading. As the data is collected in the realtime 

and recorded, there must be a proper assessment of the 

collected data where non-important data is filtered out. 

Industry Trends 

Being the fastest growing trend, the mobile platform is used 

by more than five billion people in the world. With the 

increase of smartphones and wireless network technologies, 

the digital healthcare systems have new possibilities 

alongside new challenges to provide high quality, 

efficiency, accessibility, and lower cost to the healthcare 

services. Various reports suggest that the consumers are 

expecting mhealth to change the overall healthcare 

experience with the way the digital information is obtained. 

The impact of mHealth is seen in the relationship and 

overall communication between a patient and the physician. 

Studies have shown that the health monitoring devices and 

cellular connectivity has reached more than seven million 

people. The combined market of the mobile health 

applications, health, and wireless apps, is expected to grow 

at a significant amount. In some countries, there are apps 

that are monitoring the patient's asthma right from their 

mobile phones. It is done using the microphone of the 

phone just like a spirometer. Other countries are using a 

wireless shoe insole, used to monitor the blood pressure in 

the heel. This digital shoe alerts the diabetic patients, when 

there is too much weight on feet, which can help in the 

elimination of foot ulcers. 

mhealth has enormous potential and is growing rapidly 

along with changing technology. Various international 

organization and global experts are researching 

continuously to foster the best use of current promising 

technology to improve the global health. 

24 


Haystack Informatics 

Leveraging Behavioral Analysis to Secure 

Health Systems against Infringements 

Information Security in healthcare 

is a major issue as the nature of 

the data in this industry is very 

sensitive. As a recent Verizon report 

1 

concluded , 58% of security incidents 

are caused by insiders. In fact, the 

authors of the report found the 

healthcare industry as the only industry 

in which internal actors are the biggest 

threat to the organization. These 

incidents include unintentional errors 

and malicious actions, as well as the 

abuse of access privileges. They 

involve the loss of unencrypted 

devices, snooping on patients’ 

information, hacking, and malware 

attacks. Inside threats are hard to 

identify and harder to control. With the 

assistance of a trusted security partner, 

this task can be made effective and 

easy. Haystack Informatics, Inc., a 

behavior analytics company, is one 

such firm that helps the healthcare 

providers to protect their data and 

operations from various threats. 

The company was born at The 

Children’s Hospital of Philadelphia 

(CHOP) as a next-generation platform 

to advance patient privacy monitoring. 

Since then, it has grown its offering to 

capitalize on its deep understanding of 

employee behavior in regards to the 

use of Electronic Health Records 

(EHRs), and the ramifications of this 

behavior in the areas of operational 

26 


efficiency, time-driven activity-basedcosting 

(TD-ABC), and performance 

improvement. 

About the Company 

Haystack Informatics is a privately 

held company, headquartered in 

Philadelphia, PA. It is driven by the 

mission to safeguard and optimize 

healthcare. Rooted in the values of 

Integrity, Passion, and Ownership, 

Haystack’s vision is to be the partner 

of which healthcare institutions think 

about first whenever they need to 

protect against insider threat or turn 

their operational data into actionable 

insight. 

From the CEO’s Desk 

The Co-founder & CEO of Haystack 

Informatics, Adrian Talapan, is a tech 

“We help 

safeguard 

and optimize 

healthcare” 

entrepreneur. Previous to the 

establishment of Haystack, he 

co-founded HouseFix, a marketplace 

for homeowners and home 

improvement contractors (TechCrunch 

Disrupt finalist), and Clarix, a clinical 

trials logistics and management 

platform for the pharmaceutical 

research and development industry. 

Talking about the industry and the 

company, he asserts, “Healthcare is a 

complicated business, which only got 

more complicated with the introduction 

of massive Electronic Health Record 

systems. Running on thin margins, 

healthcare professionals are currently 

in the delicate position to deliver the 

best care they can, while operating in 

an increasingly information-rich 

environment that puts significant strain 

on their capacity to do so. We believe 

safeguarding and optimizing 

healthcare are essential initiatives for 

the next 3-5 years, which is why we set 

off to help health leaders on this path.” 

Tech-Powered Services 

Haystack currently offers two services, 

both delivered as Software-as-a- 

Service (SaaS): Haystack Monitoring 

and Haystack Intelligence. 

Haystack Monitoring: This is a nextgeneration 

insider threat monitoring 

platform, which uses behavioral





science to assist healthcare professionals with the 

detection, investigation, and reporting of patient privacy 

violations, as well as with drug misdirection and other 

employee behavior deviations. It focuses on 

understanding employee behavior and patient 

interactions in the context of delivering care. Combined 

with intuitive visualizations and end-to-end reporting 

functionality, this solution allows privacy experts to 

focus on the most critical threats. 

Haystack Intelligence: It offers healthcare leaders the 

ability to understand the operational performance of 

their domain. This solution delivers an objective 

diagnosis and determination of the root causes of 

operational efficiencies and inefficiencies as they arise 

in the areas of EHR Workflow Optimization, 

Operational Improvements, Service Cost Management, 

and Patient Experience. “I make performance 

improvement a breeze. I reveal exactly where you 

should implement the smallest change to get the biggest 

benefit at the lowest cost. Objectively track the ROI of 

your improvement changes today.”- Haystack 

Intelligence 

“Haystack Monitoring, showing an anomalous access 

(red link) and the context around it" 

Distinguishing Characteristics 

The company encourages employee diversity and 

empowerment. It believes that different points of views 

and personal initiative generally lead to stronger 

outcomes and this makes the work environment more 

exciting. Haystack is a customer centric organization 

and its special relationship with CHOP keeps it abreast 

of the latest challenges and opportunities in healthcare. 

In turn, these allow it to remain best aligned with 

industry needs. Haystack works alongside its customers 

in four steps: Ingest: simple data retrieval from EHR; 

Identify: exploring the data to find snooping risks and 

best practices and opportunities; Improve: make 

changes to improve the provider behavior; and 

Measure: quantify and monitor the impact of any 

changes. There are several data sources that track the 

on-going processes within the health system and each 

of it creates a unique viewpoint into what is happening. 

Haystack Monitoring is analyzing the entire universe of 

risk and Haystack Intelligence combines them all to 

provide insight about performance bottlenecks and 

opportunities. 

“Haystack Intelligence, showing how an encounter 

type is performed across various sites, 

with associated cost differences” 

Certainty about a Bright Future 

Haystack is aware that the healthcare industry will continue 

to experience significant challenges in the years to come. It 

foresees that a data-based approach, inspired from lean 

manufacturing techniques, can help healthcare leaders adapt 

to changing circumstances. The company believes it is wellpositioned 

to assist health systems navigate through these 

upcoming challenges, given its focus on safeguarding and 

optimizing healthcare. 

1 

https://www.verizon.com/about/news/new-report-putshealthcare-cybersecurity-back-under-microscope 


27

Dr. Steven Pelech 

Founder, President, & 

Chief Scientic Ofcer 

28 


Biomarkers 

he costs of sequencing the order of nucleotide bases in the DNA strands found in chromosomes have 

Tplummeted by a million-fold over the last 25 years. The entire sequence of 2.9 billion nucleotide 

base-pairs in a single human genome can now be determined for less than $1000. Complete genomes 

of hundreds of thousands of people are expected to be sequenced over the next decade. 

While the acquisition of such genomic knowledge was originally forecasted to herald better diagnostics and 

therapeutic treatments, the actual deliverables for improved health care have been disappointing. Excluding 

cancer, it has become apparent that only about 10% of the cases of the most common diseases that afflict our 

population have a genetic basis that can be ascribed to hereditary mutations in the DNA sequences of specific 

genes. 

Over 100 million single nucleotide variants appear to exist in the human population, and perfectly healthy 

people appear to commonly harbour about 100 or so serious disease-associated mutations without any 

apparent manifestations of these particular diseases. Studies, with over 50,000 genetically identical twins, 

have shown no increased risks for the 24 most common diseases amongst the twins than for a twin with the 

general population. 

About the Author 

Dr. Steven Pelech is the Founder, President, and Chief Scientific Officer of Kinexus 

Bioinformatics Corporation, and concurrently a full professor in the Department of 

Medicine at the University of British Columbia. He was formerly the founder and 

president of Kinetek Pharmaceuticals. He has authored more than 230 scientific papers 

and created the SigNET on-line Knowledge-bank. Seasoned with over twenty-five years 

of experience in the areas of science, business, and administration, he has contributed 

leadership, vision, and strategic planning to Kinexus. 


29

Over 95% of the known 21,300 genes carried in the human genome serve as the blue-prints for the construction of all of 

the cellular proteins, known as the proteome. These proteins function like molecular robots to regulate and carry out all 

of the biochemical reactions needed to keep cells alive. Their programming for specific tasks is partly hardwired into the 

structures of these proteins as dictated by their gene sequences. But, they are also tightly controlled by reversible 

modifications after they are initially manufactured, which are added on by regulatory proteins that operate within cellular 

intelligence systems. 

While gene sequences can provide some clues as to the potential functions and interactions of proteins with each other 

and other molecules, this information is extremely limited. Even now, we do not have a real sense of what over a third of 

these diverse proteins do, and less than 20% of these proteins have received any real serious attention in research labs. 

The disconnect between genetic information and the actual occurrence of disease is due to the high impact of 

environmental factors such as diet, life style and exposure to agents in the environment that can affect the proteome. 

Proteomes are immensely complex and dynamic. For example, blood plasma may contain as many as 40,000 different 

protein products, and their individual concentrations can range over a trillion-fold. Consequently, tracking proteins offers 

much better insights into the occurrence of diseases than genetic profiling, and importantly the opportunity for more 

rational therapeutic intervention. 

While about 21,300 genes encode proteins in the human genome, the actual number of distinct protein entities in the 

proteome may actually exceed several million, largely due to the range and degree of added modifications and other 

processing. More than 50 types of modifications have been documented in proteins, with phosphorylation as the 

predominant reversible regulatory mechanism. Over 85% of the proteome is known to be phosphorylatable at over 

250,000 sites, but the actual number of phosphosites appears to be closer to a million. The occurrence of these and other 

modifications in proteins represent a rich source of biomarkers that may correlate better with the development of 

pathologies. 

Most sites of known protein modification were originally revealed by mass spectrometry (MS). However, apart from 

being very expensive, MS requires milligram amount of biological sample material and is finicky for reliable detection 

of desired target proteins. For example, out of some 3000 phosphosites in proteins that have been well documented to be 

functionally important in the scientific literature, about 22% have not been reported in any MS studies, whereas another 

16% were documented in only one of thousands of MS analyses that had been performed. 

Antibodies have been well proven to be reliable and effective probes for the detection and quantification of specific 

proteins for their present and modification states. Over a million different antibodies against diverse proteins are 

presently commercially available. Furthermore, the printing of antibodies as individual microdots on microscope slidesized 

chips with densities exceeding 5000 spots per chip has paved the way for biomarker discovery that is easily 

translatable into the development of routine diagnostic tests. Biomarker antibodies can readily be re-deployed into other 

tried and true platforms such as immunoblotting, ELISA, and immunohistochemistry. 

Problems with sample preparation, high background issues, and low sensitivity of detection initially hampered the widespread 

adoption of antibody microarrays. However, recent breakthroughs on all of these fronts have poised antibody 

microarrays to become the most versatile, reproducible, and cost-effective tools in the foreseeable future for biomarker 

discovery, using as little as 25 microgram amounts of protein samples from crude, unfractionated lysates from cells, 

tissues, and bio fluids. High content antibody microarrays can identify the most appropriate and robust panel of 

biomarkers. When used to probe lysate microarrays printed instead with hundreds of patient specimen samples on each 

slide, these biomarker antibodies can provide accurate, comprehensive and economical diagnoses for diseases and for the 

monitoring of the effectiveness of therapeutic treatments. 

30 


Prey 

Devouring Cyber Theft with Modernism 

& Amendment 

The development of technology 

is leading to more and more 

devices to be connected to the 

internet; data is becoming the new oil 

for both the developed and developing 

nations. However, this has given rise to 

the threat of data breach, loss, and 

misuse, which have become an 

alarming issue in today’s scenario. 

This is especially true for medical data, 

which is increasingly stored on mobile 

and connected devices, becoming 

vulnerable to theft or misplacement. 

Even with the industry in constant 

development, IT security in healthcare 

suffers from outdated regulations that 

set security standards far below the 

threat line. 

To counter this issue emerged a 

company, Prey Software. It specializes 

in providing a software platform that 

secures and manages mobile devices 

like laptops, phones, and tablets 

against theft, loss, and data 

misplacement. 

Prey wants its users to have all the 

necessary tools to stop fearing theft, 

and to prevent the chance of devices 

getting lost or stolen in the first place. 

The company wants to turn that 

problem into an opportunity for 

organizations and users to stand up 

against theft or loss of critical devices 

and regain control over their data. 

32 


‘Prey’ing Tactics 

It integrates all devices independently 

and irrespective of their operating 

system, and centralizes them under an 

online panel that serves as a remote 

control room. From there, the 

administrator can operate Prey’s 

functionality, triggered by Prey’s 

installed agent to monitor a mobile 

device fleet’s position, organize into 

labeled groups, and passively monitor 

devices utilizing its Control Zones 

geofencing tool to detect movement, if 

the devices leave a designated area 

such as a hospital lab, building, or 

campus. 

In case of theft or loss of a device, the 

administrator will be ready to react to 

the event and secure the data located 

on a lost device remotely, locking it 

down and eventually retrieving it. As 

for the asset itself, Prey’s tracking, or 

“Our solution promises 

no theft, no data leaks, 

only organized and 

secured mobile fleets” 

‘MISSING mode’ will generate reports 

with pictures, location, nearby Wi-Fi 

networks, hardware changes, and a 

wealth of actionable data that 

empowers police to take immediate 

action to retrieve the mobile device. 

Overpowering the Cyber Security 

Space 

Prey provides a thorough solution with 

a steadfast focus upon anti-theft and 

data loss prevention. Health and 

educational organizations interact with 

extremely sensitive data regularly and 

require a solution that, aside from 

general management, ensures that there 

is a barrier against all the worst cases. 

This is why Prey focuses on protecting 

the data, locking it, or eliminating it if 

necessary. 

The company makes it easy to retrieve 

a misplaced device, or stolen devices. 

It initiates proper device recovery and 

identification of the perpetrator through 

comprehensive evidence reports. 

The organization’s initial success has 

created a strong base of trust. Prey 

Software, being a part of an industry 

that deals with extremely sensitive 

issues, focuses on transparency and 

open development that has proven to 

give its users the peace of mind they 

need.





A Leader with a Revolutionary Thought Process 

Prey was born in 2009 when Carlos Yaconi, who is the 

current CEO of the organization, joined forces with 

Tomás Pollak, the initial founder of the Linux 

application. Together they created the first global 

tracking and anti-theft application for mobile devices. 

Prey Anti-theft, the brain child of Carlos, grew from an 

initial single-platform solution into today’s 

comprehensive multi-O/S and multi-device tool; which 

aids businesses and consumers to protect nearly all 

devices, regardless of the operating system or device 

manufacturer. It is a one-stop solution, which secures 

and manages all of a company’s various mobile 

devices. 

The key to this continued expansion of Prey is the byproduct 

of the flexible environment Carlos created 

within the company, welcoming methodology changes, 

according to the team’s needs or the evolving needs of 

customer organizations. This open approach came from 

Carlos’ past experience as an entrepreneur leading two 

software and service provider companies named Nectia 

and Bizware that are still active today, as well as his 

background as a Computer Science and Information 

Technology graduate. 

Notable Milestones Achieved by Prey 

Carlos is a firm believer in the power of open-source 

community and solutions, and in 2012, this led Prey to 

become part of the global Endeavor program, an 

initiative that connects entrepreneurs all around the 

world to promote and generate change. By offering an 

exceptional service and protection against theft, Prey 

has been granted the Presidential Award for Innovation 

in Chile and it is the first public anti-theft solution 

available for mobile devices worldwide. The company 

has led to the development of an entire industry with 

the basic goal to provide anti-theft solutions, which 

gave a thrust to various similar platforms like ‘Find my 

iPhone’ by Apple. Today, Prey is protecting more than 

8 million devices! 

Maintaining a Healthy Office Environment 

Carlos asserts, “Office culture plays a huge role in the 

company”. Prey believes in open spaces and 

comfortable environments, with flexible positions, 

games, and isolated spots for anyone in the company to 

Carlos Yaconi 

Founder & CEO 

work. “We’re a small group of people so we must ensure all 

relationships develop smoothly, tackling any issues up front 

with open discussions”, adds Carlos. 

Prey has applied a unique horizontal methodology to the 

company’s business approach. In a nutshell, Prey 

employees bring their talents to participate as a whole, 

independently of the area or position they work in. 

Speaking of the dynamic workspace, Carlos says, “Projects 

and ideas are approached in collaboration, welcoming new 

ideas and encouraging feedback from every employee, no 

matter what their defined role is.” 

A Strong Leap into the Future 

The company is continuously looking to tackle new security 

opportunities, from the development of improved anti-theft 

and multi-device management capabilities, to reaching new 

frontiers that suffer from the same problems and security 

challenges. Prey Software works hard to stay up-to-date 

with its user’s requirements and help them with more 

thorough solutions that add additional barriers to block 

threats, such as the development of remote encryption. 

The following years will see Prey expanding to help secure 

new formats from theft and to simplify the management & 

control of devices and data in an increasingly mobile 

world. 


33

Tokenization 

or Encryption 

- Choose Wisely 

34 


Data Cryptology 

ersonal Health Records (PHR) 

Psecurity is the new ladder that 

many security technologies are 

trying to climb. One of the reasons that 

healthcare providers are working 

towards this is that they are willing to 

secure their and patients’ data. The 

other reason is that is a requirement 

imposed by the legislations such as 

HIPAA, HITECH, etc. which are to be 

obliged to, to avoid penalties. 

Tokenization and encryption are two of 

the technologies used to safeguard 

information. Both of these are critical 

to an organization to avoid breaches. 

Even then the dilemma of encryption 

versus tokenization does exist. 

In simple words, encryption is masking 

of critical information. At one end, the 

data is encrypted, like a code, and then 

sent over to the other end. Only the 

user at this end has the key to decrypt 

the already encrypted data, and no 

other party can decode it. This key can 

be given to more than one end user to 

facilitate broadcast of information to 

authorized group of people. This 

process helps in avoiding interference 

of any third party and reduces the risk 

of data theft or unwanted data 

modification. 

In tokenization, the data is protected 

using tokens. Small chunks of data are 

assigned particular tokens, which point 

to the location where this data is 

stored. Giving the tokens to selective 

users allow them to access data with 

ease and security. Once intercepted, 

these tokens are rendered useless and 

cannot help in accessing the real 

information. The benefit of tokens over 

encryption keys is that the tokens are 

easy to handle, they are one time 

generated codes and hence, do not 

compromise real data. 

Forms of Encryption 

The mathematically encoded data 

using encryption is called ‘Cipher’ and 

the key used to decode the cipher is 


35

called as ‘secret key’ There are two types of encryption 

keys: symmetrical and asymmetrical. In symmetrical 

process, same key is used to lock and unlock the data, while 

in asymmetrical these two keys are different. This helps to 

reduce the radius of data vulnerability. Additionally, key 

rotation can be used. Regular key rotation limits the amount 

of data that can be encrypted using a single key. Therefore, 

in case of interception, only a small amount of data is 

vulnerable. 

Vault-based and Vault-less 

Tokenization 

In the process of tokenization, 

all the tokens are stored in a 

token vault alongside data and 

in the same size at data, 

eliminating to need to modify 

the storage space. Referencing 

the token vault is the only way 

to access data. The vault-based 

tokenization needs expensive 

synchronization methodologies 

as well as it is too complex to 

store large amount of data. 

Recently, vault-less tokenization 

was developed to tackle the 

challenges in vault-based one. 

In this, the sensitive data is replaced with a fake data that 

looks exactly alike. It provides high security while 

maintaining the usability of data. 

The Dilemma 

Although both, encryption and tokenization are forms of 

cryptography, they are very different and not 

interchangeable. Each of them has its own set of benefits as 

well as disadvantages. There remains a conflict between 

which of them is best, the solution to which depends on the 

organization’s requirements. 

Edward Snowden, an American computer professional, 

said, “Encryption works. Properly implemented strong 

crypto systems are one of the few things that you can rely 

on”. Encryption, today, is commonly used by millions of 

people to encrypt the data on their phones and computers to 

remain secure in case of accidental loss of sensitive data. 

Also, it is used by government and corporates to thwart 

sensitive data, surveillance, and so on, as it is possible to 

encrypt and decrypt large amount of data with just one key. 

Although it brings in many effective solutions, it also has 

few drawbacks. Encryption breaks application 

functionality; there is always a trade-off between the 

strength of encryption and application functionality. 

Moreover, if the key is compromised, the thief or hacker 

can unlock all the data the key was used to protect. 

In tokenization, these intricacies are eliminated. As the 

token is a random code and not actually data in the 

encrypted form, when and if compromised, no data is 

breached. Also, as tokens only map the actual data, the 

problem of application functionality is solved. But, with 

tokenization, the user’s database increases in size as it has 

to store the tokens separately. This makes it harder to scale 

and maintain the database. Exchange of data is also difficult 

as the exact token is needed to unlock it. 

The Ever-Growing Need 

With the digital revolution, the 

landscape of business world has 

turned upside down. It has created 

entirely new industries and 

enterprises. But, it has made the 

organizations vulnerable to 

various destructive and new 

threats. Some of the industries, 

including healthcare, rely on large 

amount of data that is sensitive in 

nature. As the volume of this data 

grows, so does the risk of cyberattacks. 

Cyber criminals trade in 

personal and sensitive 

information; it is literally the 

currency for them. The stolen or 

hacked data is further sold to various buyers who sell it 

further for even more money. To safeguard against these 

threats, businesses and individuals should take immediate 

steps in this direction and comply to several regulations like 

HIPAA, GDPR, etc. 

Use Cases of the Two 

Tokenization is commonly used to protect payment card 

data. It is also used to safeguard other types of data, 

sensitive in nature, like telephone numbers, account 

numbers, email addresses, security numbers, and the data 

needed in back-end systems. Encryption, on the other hand, 

is better suited for unstructured data including long text 

paragraphs or complete documents. It is also ideal for 

exchange of data with the third party, helping to validate its 

identity online. Both these technologies are being widely 

used now-a-days to protect the data stored in applications or 

cloud services. 

The question that remains is- which one of them is better? 

But the ideal solution depends upon the circumstance under 

which it is used. Although tokenization is often seen to 

more efficient, as there is no link between the original data 

and the tokens, encryption can be considered the best 

choice in case of unstructured data. Organizations can 

leverage the benefits of either encryption or tokenization, or 

even both, according to the difficulty at hand. 

36 


Seceon 

Delivering Cutting-Edge IT Security for 

Healthcare’s Digitally Transforming World 

Innovations in mobility, IoT, 

wearables, and cloud computing 

have empowered healthcare 

systems to improve healthcare 

management and enhance patientprovider 

relationships. While the 

healthcare industry has embraced these 

benefits, increased connectivity is also 

putting health systems at much greater 

risk of malware and other cyber threats 

that, if successful, could have 

devastating consequences on patient 

care, privacy and healthcare 

organization management. 

Massachusetts-based Seceon delivers 

cutting-edge IT security solutions to its 

clients to protect against these risks by 

immediately detecting, quarantining, 

and eliminating any threats before they 

do any damage. 

This trailblazing IT security company 

is distinguished for offering the first 

fully automated, comprehensive cyber 

security platform that helps 

organizations to safeguard their 

valuable information and people. 

Seceon’s mission is to empower SOC 

and IT teams of all-size organizations 

to easily and affordably detect and 

mitigate threats, as soon as they are 

uncovered. 

Since its inception, Seceon has 

successfully served over 300 clients, 

won more than 50 awards, and built a 

robust network of 50+ distributors and 

reseller partners globally. The company 

launched its Open Threat Management 

(OTM) Platform in April 2016 and has 

been releasing major updates every 

quarter with enhancements in machine 

learning, dynamic threat models, multitenancy, 

and scaling. Seceon’s 

innovations have continued in 2018 

when the company introduced 

aiSIEM and aiMSSP to transform 

the landscape of IT security in 

healthcare. 

Seceon’s Solutions Provide Much- 

Needed IT Security Assurance 

Over the years, Seceon has crafted a 

niche in the market as an adept security 

solution provider that deeply 

understands the nuances of cyber 

threats encountered by small-tomedium 

sized businesses (SMBs) and 

enterprises. To achieve the goal of 

“Cyber-security Done Right,” the 

“We make it easy for 

healthcare organizations 

to protect their data 

and their business 

from all known and 

unknown cyber threats.” 

company engineered its 

groundbreaking OTM Platform from 

scratch. 

OTM works out-of-the-box to instantly 

protect against known and unknown 

threats. It provides comprehensive 

visibility, proactive threat detection, 

and automated containment and 

elimination of threats in real-time, all 

while minimizing costs, staff 

bandwidth constraints, and 

performance impact. OTM helps 

enterprises automatically generate 

prioritized threat alerts that matter in 

real-time and empowers SOC / IT 

teams to detect and respond to the 

threats quickly, before critical data gets 

exfiltrated. 

Seceon’s aiSIEM and aiMSSP 

solutions are built on the OTM 

Platform: 

Seceon aiSIEM goes beyond traditional 

SIEM and eliminates the need for 

adding multiple silo solutions. It 

ingests raw streaming data from 

applications, identity systems, flows, 

and raw traffic from networks to 

provide comprehensive visibility, 

proactive threat detection, automated 

threat containment and elimination, 

and continuous compliance, policy 

management, & reporting. 

Seceon aiMSSP enables Managed 

Security Service Providers (MSSPs) to 

38 






offer outsourced security services to SMBs, including 

24x7 security monitoring, threat intelligence, and realtime 

detection and remediation, at nominal and 

predictable linear costs. 

The Secret behind Seceon’s Success 

Seceon’s OTM platform is growing in popularity across 

all business verticals due to its unique ability to ensure 

proactive detection, containment, and elimination for all 

threat categories. Key differentiated benefits of 

Seceon’s OTM platform include: 

• Comprehensive Visibility 

The OTM Platform ingests all raw streaming data 

(Logs, Packets, Flows, and Identities) and provides 

real-time extensive view of all assets (users, hosts, 

servers, applications, data access, and movement 

traffic) that are on premise, cloud, or hybrid, and their 

interactions. 

• Reduce Mean-Time-To-Identify (MTTI) with 

Proactive Threat Detection 

The platform proactively detects threats and surfaces 

threats in real-time without an agent or alert fatigue. 

• Reduce Mean-Time-To-Resolve (MTTR) with 

Automatic Threat Remediation 

The OTM Platform performs automatic threat 

containment and elimination in real-time. It also 

provides clear actionable steps to eliminate the 

threats that can either be handled automatically by 

the system or manually by the security expert postanalysis. 

• Continuous Compliance, Policy Management and 

Risk Monitoring 

The platform provides continuous compliance and 

scheduled or on-demand reporting. This includes, 

HIPAA, PCI-DSS, NIST, GDPR, SOX, FINRA, etc. 

Innovation Starts at the Top 

st 

An ideal 21 century IT security leader is one who 

envisions the upcoming threat landscapes and prepares 

foolproof solutions for it in advance, not only to drive 

the success of his business, but to benefit the industry at 

large. Chandra Pandey is a leader who fits this mold. 

As Founder and CEO of Seceon, he has guided his 

organization in pioneering solutions for critical cyber 

threats. He orchestrates the company’s business and 

technical strategy, and fosters innovation by 

empowering all company members with decision-making 

abilities, encouraging open and respectful communications, 

and building a culture of continuous improvement. 

Chandra is the driving force behind Seceon’s commitment 

to creating affordable cybersecurity solutions for 

organizations of all sizes. An engineer by trade, Chandra 

applies the deep leadership, technical, and business strategy 

expertise gained during previous positions at Nokia, Ciena, 

Juniper Networks, and BTI, to Seceon’s groundbreaking IT 

security business. 

The Road Ahead 

Chandra Pandey 

CEO & Founder 

Seceon’s expertise in crafting leading-edge solutions for 

rising cyber security challenges, out-of-the-box thinking, 

and passion for ensuring “Cybersecurity Done Right,” has 

made it a dominant IT security provider. 

During the next few years, Seceon will continue to be laserfocused 

on adding innovations to its aiSIEM and aiMSSP 

“Comprehensive Cyber-security for the Digital-Era” 

solutions. “Seceon is designed from the ground up to 

automatically detect, contain, and eliminate critical 

cyberthreats faced by the healthcare industry in real-time, 

including data breaches related to PHI and IP ransomware, 

malware on medical devices, credentials/insider threats, 

and compliance with regulations like HIPPA, PCI-DSS and 

NIST,” concluded Chandra Pandey. 


39

STRATEGIES 

FOR HEALTHCARE 

ORGANIZATIONS TO COMBAT 

CYBERCRIME 

ver the past few years, the magnitude of threat against 

Ohealthcare organizations is growing exponentially. Currently, 

the healthcare industry is striving hard to target the cyber 

breaches. The Chief Information Security Officers (CISOs) are 

becoming smarter and sophisticated to outmaneuver the 

cybercriminals. The healthcare organizations are acutely focusing on 

their IT functions and effectively correlating information to mitigate 

the risks of cybercrime. They are consolidating this information from 

the various vulnerability scanners to effectively manage and aid their 

business context. Various foremost healthcare organizations are 

adopting cutting-edge cyber security approach, where the senior 

board arrays the tenor for the organizational operations to 

successfully respond to the cyber risks. 

Categorizing the Assets 

There is a major necessity for the healthcare organizations to 

understand the cyber security risks for smooth management of their 

business context. They need to establish a specific data security team 

to classify data assets in association with their business significance. 

Managing the patient records and keeping in mind the susceptibilities 

existing in a client's desktop would be far less than those present on 

an acute database server is very imperative. The healthcare 

organizations should prioritize the most critical assets which can lead 

to effective threat mitigation efforts backing the cyber security. The 

traditional and upcoming healthcare organizations need to 

conceptualize and take firm measures safeguarding the patient data 

and classifying the assets to certify complete network security. 

Staying Updated to the Latest Threats 

The developing world is witnessing severe 

cyber security threats. This budding cyber 

security landscape influences the IT and security 

squads to stay updated to the latest threats and 

their respective agents. They need to 

successfully predict the attack vectors by 

educating their staff about the recent scams and 

threats. The healthcare organizations should 

provide their employees with the training based 

on the security risks in accessing links and 

attachments in the email. The healthcare 

organizations need to abandon the obsolete 

technology and replace it with modernized 

technology that is highly resistant to 

cybercrime. They need to tremendously engage 

with the smart and quick Big Data Analytics to 

secure gigantic computerized data and 

converting the unstructured SIEM data to a 

specific format for making strategic decision to 

reduce cybercrime. 

Involve Business Acquaintances 

The healthcare organizations need to pitch in 

with additional resources, to ensure information 

security. These organizations need to engage the 

various business associates and merchants for 

accountable and secured health information 

under the Health Insurance Portability and 

Accountability Act (HIPAA). The business 

associates can face direct civil liability for a 

breach of this act. However, it is the 

responsibility of the healthcare organization to 

confirm that their business associates are 

maintaining Protected Health Information 

(PHI) effectively. Establishing a strong 

persistent program to monitor business 

associates gives the health organizations the 

threat intelligence they need to guard their 

business against duplicitous transactions. The 

affiliation of the healthcare organizations with 

the business associates will help them to 

monitor the new risks, controls, and the 

emerging vulnerabilities of the cybercrime. 

Implementing Appropriate Controls 

The healthcare organizations should implement 

strict measures to confront and terminate the 

Bring-your-own-device (BYOD) programs. They 

should focus on the execution of the suitable 

40 


Cybernetics 

controls around data segregation and 

infrastructure security. Constant 

monitoring practices are required to 

ensure that the controls are active and 

functioning in a desirable manner. The 

healthcare organizations should 

influence certain security incident 

recognition and response programs to 

mitigate the cyber security risks. 

Additionally, operations regarding 

crisis management must be integrated 

into the flexible business strategies. 

The healthcare organizations need to 

implement adaptive technologies to 

manage identities and to regulate the 

information being accessed. They 

should undertake operations to detect 

the loopholes and vulnerabilities in the 

mobile apps that would surely reduce 

and support the high grounds of the 

cyber security. 

Monitoring Internal Systems & Logs 

The healthcare organizations need to 

invest in the evolving technologies that 

enable them to spontaneously scan and 

secure data, log data modification 

activities as they arise, and instantly 

alert their IT teams about the 

fraudulent behavior. These teams must 

focus on detecting the loopholes with 

the help of an automated bot or a 

specific process that intermittently run 

through the system, combating the 

threats. This will help the organization 

to spot the vulnerabilities and save 

time, resolving it before enough 

damage. Monitoring the logs is a key 

component of an organization’s 

compliance initiatives. This would help 

the healthcare organizations to 

properly audit and prepare a report on 

the file access which can detect illegal 

activity by the users and other major 

cyber threats. 

The Future Innovations 

The increasing complexities of IT 

landscape in the healthcare 

organizations, the future is critical for 

the security teams to choose the exact 

processes and tools to defend the 

organization from budding breaches. 

The healthcare organizations in the 

upcoming future are planning to design 

robust systems and stronger encryption 

algorithms to successfully safeguard 

the cybercrime in the healthcare sector. 

Soon there will be an introduction to 

the new General Data Protection 

Regulation (GDPR) to replace the ageold 

Data Protection Act, which would 

increase the security of the personal 

data and also its exploration. 


41

SecureNetMD 

An Innovative Technology Partner 

for Healthcare Leaders 

Cyber security is no longer just 

a trending practice; it has 

become an absolute necessity. 

With paper records moving to 

electronic ones, the side-effect of this 

revolutionary transition cannot be 

ignored. To address the same in 

healthcare industry, a remarkable piece 

of legislation- The Health Insurance 

Portability and Accountability Act 

(HIPAA), was coined. Made with the 

primary goal to tackle the issue of 

insurance coverage for individuals 

between jobs, HIPAA helps healthcare 

providers to safeguard against 

healthcare frauds, ensure the security 

of PHI, restrict healthcare information 

authorization as well as help in 

securely sharing healthcare 

information across various platforms. 

SecureNetMD is one of the fastest 

growing HIPAA Compliant Managed 

Technology Solutions Providers that 

help healthcare leaders make better 

decisions around technology. Founded 

in 2009, the company empowers 

healthcare providers to expand patient 

reach and improve patient care. 

SecureNetMD aims to be an innovative 

technology company, strategically 

focused on partnering in its clients’ 

success. 

The Prodigy Leading SecureNetMD 

Jack Berberian is the Founder and 

CEO of SecureNetMD. He holds 

diverse educational proficiencies- JD, 

CPHIMS, CHSP, CHSA, ATC, to name 

a few. He is a seasoned entrepreneur 

who has worked across multiple 

industries and verticals. Jack has also 

founded Troy Ventures, LLC, MedTix, 

LLC, as well as co-founded 

ThinkSecureNet alongside 

SecureNetMD. Under this dynamic 

leader, SecureNetMD has reached the 

height of success that it is at today. “At 

SecureNetMD, we’ve invested in 

becoming a true technology partner for 

our clients. Our award-winning 

solutions are backed with first-class 

service, providing healthcare providers 

the leverage and confidence to get back 

“We render 

strategic technology 

solutions built around 

your organization” 

to what’s most important—improving 

and expanding patient care,” asserts 

Jack. 

Promising Solutions and Services 

Not only does it deliver fully-HIPAA 

compliant solutions, SecureNetMD has 

invested in developing a trusted 

relationship with its clients. It believes 

that the needs of healthcare 

organizations can vary greatly and 

hence, is not interested in a one-sizefits-all 

technology. With the largest 

needs of maximum healthcare 

organizations at its nexus, 

SecureNetMD offers solutions in four 

core focused areas: Managed Security 

Solutions, Managed IT solutions, 

Unified Communications, and IT 

Infrastructure. These aid in protecting 

healthcare organizations and their 

patient ePHI through innovative threat 

management, endpoint encryption, and 

compliance management solutions. 

The Managed IT solutions allow 

SecureNetMD to empower and 

streamline healthcare organizations 

with fully managed or co-sourced 

24/7/365 service desk. They also allow 

healthcare providers of all sizes gain 

invaluable access to a full fleet of 

42 






certified technology experts whenever they need it. 

With its Unified Communications solutions, the 

company improves the flexibility and dependability of 

crystal clear VoIP and intuitive custom call flow 

designs. This helps healthcare leaders ensure that their 

patients are delivered to their destination quickly and 

efficiently. Its cloud-based Unified Communication 

(UC) platform empowers practice managers and 

healthcare leaders by delivering enhanced call analytics 

that can track peak call times, patient hold times, 

missed calls, and staffing efficiency through an intuitive 

reporting dashboard, 24x7. With its IT Infrastructure, 

SecureNetMD improves the infrastructure and 

scalability of healthcare providers with the fleet of 

certified cabling technicians, project managers, and onstaff 

certified RCDD. 

Outshining the Confrères 

Three areas that really set SecureNetMD apart from 

other Managed Service Providers are that it is a fully- 

HIPAA compliant solution provider. The company is 

rooted in technology and process efficiency and it has 

been passing this value to its clients to streamline their 

operations. It has spent the last decade developing a 

nimble and responsive service model, allowing its 

teams to respond quickly to the customer and industry 

needs. Moreover, SecureNetMD emphasizes on being a 

partner and not just another vendor, for its clients. Its 

award-winning solutions with first-class service are 

backed with partnerships. The company proudly says, 

“We don’t have business relationships, we develop long 

term partnerships that are earned over the course of 

time.” 

An Ambitious Workplace 

The company takes great pride in calling themselves a 

team, demonstrating true teamwork that rallies 

delivering world-class. One of the core values 

SecureNetMD is Growth. It focuses on investing in the 

growth of its team and each individual team member. 

Being in an industry that is ever-changing, it is required 

that the team members be agile and eager to improve on 

their specialties and expand their skillsets. 

SecureNetMD encourages its team to continue growth 

by providing incentives, recognition, and career 

advancement tracks to help them achieve the best 

version of themselves. 

Recognitions and Accolades 

SecureNetMD was recently recognized and featured as one 

of the Top 10 MSP for 2018 by a prominent magazine of the 

industry. It was also recognized as one the Top 10 

Healthcare Companies in Delaware and Fastest Growing 

Companies in America by a well-renowned source. A 

prestigious source named SecureNetMD as one of the Top 

10 VoIP providers. Additionally it has received several 

other recognitions throughout the local community as a 

leader in Healthcare IT, including Delaware Small Business 

Chamber Blue Ribbon Award, 2016 Best of Lewes Award in 

the HIPAA Compliant Healthcare IT Provider category, to 

name a few. 

Future Endeavors 

Jack Berberian 

Founder & CEO 

SecureNetMD’s plan for the future is to continue being 

recognized as a leader in the industry and a trusted partner 

for healthcare providers. As a partner to healthcare 

providers, it aims to be foster a strong commitment; so that 

healthcare providers can be confident in trusting 

SecureNetMD with not only the technology that their staff 

and patients interface with, but also in providing innovative 

solutions that future-proof their growing organization. 


43

The 10 Most Trusted Healthcare IT Security Solution Providers 2018

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