Creating an effective package

Tips to create an
effective
packaging for
products

Why is creating an effective packaging
important?
▪
It is very important to express a brand’s unique reason for
being and it’s values. Therefore, an effective packaging helps
to deliver a product/brand’s values clearly.
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Creating an ideal packaging

Draw the attention of the shopper’s
eye by designing products that would
stand out in the market. For example,
in order to create a point of orientation
in the package, sharp and cusp edges
of products packaging could be used to
trigger feelings of fear, and danger.
Nowadays premium brands use
bespoke luxury packaging in order to
express their values.
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Simplicity is the key. Shoppers are
visually agitated, therefore they
gravitated towards a simple design
that delivers strong values. For
instance, drain cleaning products
such as Mr. Muscle is a simple
package that contrasted visual noise
at the shelf.
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Create a distinctive brand mark. For
example, kids identify Oreo a black
cookie in splashed milk in blue pack to
identify Oreo.
Trigger consumer’s emotional
engagement with the package.
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Simplicity is the key. Shoppers are
visually agitated, therefore they
gravitated towards a simple design
that delivers strong values. For
instance, drain cleaning products
such as Mr. Muscle is a simple
package that contrasted visual noise
at the shelf.
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Create a packaging that has a series
of visual equities such as color, iconic
shape, and logo typography. Ex: Coca
cola uses an agitated red, and a
unique bottle shape.
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