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EDITORIAL<br />
More and more focus in future will be on distributing<br />
cont<strong>en</strong>ts in video format, which is why we are<br />
already offering our publishers the option of transforming<br />
their e-paper magazine into a “promotional<br />
magazine video”. In this issue's Yumpu Lab we will be<br />
introducing the beta version of our video marketing<br />
tool, which allows you to turn your magazine into a personalised<br />
promotional video at the click of a button.<br />
The perfect solution for sharing on Facebook and<br />
other social media, and easily finding new readers for<br />
your magazines!<br />
We are also working on a marketing video for individual<br />
stories inside a magazine. Does that pique your<br />
interest? Find out more in our next issue!<br />
We hope you will <strong>en</strong>joy browsing and discovering our<br />
new magazine.<br />
Yours,<br />
R<strong>en</strong>e Hörmann<br />
Founder<br />
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