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SIM Digital Marketing Courses Training, Classes in Pimpri Chinchwad - PCMC, Pune

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INDIA'S 1st PRACTICAL DIGITAL MARKETING TRAINING<br />

INSTITUTE IN PIMPRI CHINCHWAD<br />

103C, 1st Floor, Hrishikesh Chambers, Karve Road, Paud Phata, Erandwane, Near Dashabhuja Ganpati mandir, Opp<br />

SAP <strong>Tra<strong>in</strong><strong>in</strong>g</strong> Center <strong>Pune</strong>, Above Raj Restaurant, Kothrud, <strong>Pune</strong>, Maharashtra 411038


WHAT IS DIGITAL MARKETING?<br />

<strong>Digital</strong> market<strong>in</strong>g, the promotion of products or brands via<br />

one or more forms of electronic media, differs from<br />

traditional market<strong>in</strong>g <strong>in</strong> that it uses channels and methods<br />

that enable an organization to analyze market<strong>in</strong>g campaigns<br />

and understand what is work<strong>in</strong>g and what isn’t – typically <strong>in</strong><br />

real time.


ABOUT - <strong>SIM</strong><br />

➢ School of <strong>in</strong>ternet market<strong>in</strong>g is one of the best <strong>Digital</strong> <strong>Market<strong>in</strong>g</strong><br />

<strong>in</strong>stitutes <strong>in</strong> <strong>Pimpri</strong> Ch<strong>in</strong>chwad <strong>PCMC</strong> and <strong>Pune</strong> that specialize <strong>in</strong><br />

digital advertis<strong>in</strong>g.<br />

➢ All our faculties are Google certified <strong>in</strong>dustry experts.<br />

➢ We offer all our students <strong>in</strong>teractive study material Classroom tra<strong>in</strong><strong>in</strong>g<br />

and to work on live projects.<br />

➢ We provide 100% Job assistance.


About Our <strong>Courses</strong>:<br />

<strong>SIM</strong> - COURSE CONTENT<br />

➢ Search Eng<strong>in</strong>e Optimization(SEO)<br />

➢ Social Media Optimization(SMO)<br />

➢ Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong>(SEM)<br />

➢ Web Analytics<br />

➢ E-Mail <strong>Market<strong>in</strong>g</strong><br />

➢ Onl<strong>in</strong>e Reputation Management(ORM)<br />

➢ Affiliate <strong>Market<strong>in</strong>g</strong> & Adsense<br />

➢ YouTube <strong>Market<strong>in</strong>g</strong>


SEARCH ENGINE OPTIMIZATION<br />

SEO-Search Eng<strong>in</strong>e Optimization classes <strong>in</strong> <strong>Pimpri</strong> Ch<strong>in</strong>chwad is the<br />

system of maximiz<strong>in</strong>g the quantity of traffic to a particular <strong>in</strong>ternet site by<br />

ensur<strong>in</strong>g that the website appears high on the list of results back by means<br />

of a search eng<strong>in</strong>e.<br />

Search eng<strong>in</strong>e optimization is the process of improv<strong>in</strong>g the visibility<br />

of a website on organic ('natural' or un-paid) search eng<strong>in</strong>e result pages<br />

(SERPs).<br />

This is accomplished through implementation of search eng<strong>in</strong>e<br />

friendly website architecture, optimized <strong>in</strong>ternal navigation and l<strong>in</strong>k<br />

landscape, as well as optimization of the content (comprised, at a<br />

m<strong>in</strong>imum, of readability & usability improvements, and grammatical<br />

corrections).


SOCIAL MEDIA OPTIMIZATION<br />

Social Media <strong>Market<strong>in</strong>g</strong> tra<strong>in</strong><strong>in</strong>g <strong>in</strong> pune is noth<strong>in</strong>g but an <strong>in</strong>ternet<br />

market<strong>in</strong>g which uses social network<strong>in</strong>g sites for market<strong>in</strong>g<br />

Social media optimization (SMO) is the process of <strong>in</strong>creas<strong>in</strong>g the awareness<br />

of a product, brand or event by us<strong>in</strong>g a number of social media outlets and<br />

communities to generate viral publicity.<br />

Social media optimization <strong>in</strong>cludes us<strong>in</strong>g RSS feeds, social news<br />

and bookmark<strong>in</strong>g sites, as well as social media sites and video<br />

and blogg<strong>in</strong>g sites. SMO is similar to SEO (search eng<strong>in</strong>e optimization) <strong>in</strong><br />

that the goal is to drive traffic to your Web site.


SEARCH ENGINE MARKETING<br />

Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> ppc tra<strong>in</strong><strong>in</strong>g <strong>in</strong> pune is noth<strong>in</strong>g but <strong>in</strong>creas<strong>in</strong>g<br />

website traffic through paid advertis<strong>in</strong>g to get rank<strong>in</strong>g <strong>in</strong> SERPs(Search<br />

Eng<strong>in</strong>e Result Pages).<br />

Search eng<strong>in</strong>e market<strong>in</strong>g (SEM) tra<strong>in</strong><strong>in</strong>g <strong>in</strong> <strong>PCMC</strong> is a digital market<strong>in</strong>g<br />

strategy used to <strong>in</strong>crease the visibility of a website <strong>in</strong> search eng<strong>in</strong>e results<br />

pages (SERP).<br />

While the <strong>in</strong>dustry term once referred to both organic search activities such<br />

as search eng<strong>in</strong>e optimization (SEO) and paid, it now refers almost exclusively<br />

to paid search advertis<strong>in</strong>g.<br />

Search eng<strong>in</strong>e market<strong>in</strong>g is also alternately referred to as paid search or pay<br />

per click (PPC).


E-MAIL MARKETING<br />

Email <strong>Market<strong>in</strong>g</strong> courses <strong>in</strong> <strong>Pimpri</strong> Ch<strong>in</strong>chwad is a form of direct<br />

market<strong>in</strong>g which uses electronic mail to promote products or services.<br />

Basically the use of email to promote products and/or services. But<br />

a better email market<strong>in</strong>g def<strong>in</strong>ition is the use of email to develop relationships<br />

with potential customers and/or clients.<br />

Email market<strong>in</strong>g is one segment of <strong>in</strong>ternet market<strong>in</strong>g, which<br />

encompasses onl<strong>in</strong>e market<strong>in</strong>g via websites, social media, blogs, etc


ONLINE REPUTATION MANAGEMENT<br />

What we need to learn <strong>in</strong> ORM-Onl<strong>in</strong>e Reputation Management classes<br />

<strong>in</strong> <strong>PCMC</strong><br />

➢<br />

➢<br />

➢<br />

➢<br />

➢<br />

➢<br />

Monitor the Brand Mentions on Web<br />

Customer Response and Feedback<br />

Protect from Fake Profiles<br />

Fake and Spam Blog Profiles<br />

Negative SEO Attack<br />

Negative Reviews<br />

Onl<strong>in</strong>e reputation management (ORM) is the practice of craft<strong>in</strong>g strategies<br />

that shape or <strong>in</strong>fluence the public perception of an organization,<br />

<strong>in</strong>dividual or other entity on the Internet. It helps drive public op<strong>in</strong>ion<br />

about a bus<strong>in</strong>ess and its products and services.


GRAPHICS DESIGN<br />

Graphic design courses <strong>in</strong> <strong>Pune</strong> is the process of visual communication and<br />

problem-solv<strong>in</strong>g through the use of typography, photography and illustration.<br />

The field is considered a subset of visual communication and communication<br />

design, but sometimes the term "graphic design" is used synonymously.<br />

Graphic designers create and comb<strong>in</strong>e symbols, images and text to form visual<br />

representations of ideas and messages. They use typography, visual arts and page<br />

layout techniques to create visual compositions.


Thank You<br />

For more Information<br />

Contact Us - +91 8087530193<br />

+91 8308649555<br />

E-Mail Id - <strong>in</strong>fo@schoolof<strong>in</strong>ternetmarket<strong>in</strong>g.co.<strong>in</strong>

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