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SIM Digital Marketing Courses Training, Classes in Pimpri Chinchwad - PCMC, Pune

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SEARCH ENGINE MARKETING<br />

Search Eng<strong>in</strong>e <strong>Market<strong>in</strong>g</strong> ppc tra<strong>in</strong><strong>in</strong>g <strong>in</strong> pune is noth<strong>in</strong>g but <strong>in</strong>creas<strong>in</strong>g<br />

website traffic through paid advertis<strong>in</strong>g to get rank<strong>in</strong>g <strong>in</strong> SERPs(Search<br />

Eng<strong>in</strong>e Result Pages).<br />

Search eng<strong>in</strong>e market<strong>in</strong>g (SEM) tra<strong>in</strong><strong>in</strong>g <strong>in</strong> <strong>PCMC</strong> is a digital market<strong>in</strong>g<br />

strategy used to <strong>in</strong>crease the visibility of a website <strong>in</strong> search eng<strong>in</strong>e results<br />

pages (SERP).<br />

While the <strong>in</strong>dustry term once referred to both organic search activities such<br />

as search eng<strong>in</strong>e optimization (SEO) and paid, it now refers almost exclusively<br />

to paid search advertis<strong>in</strong>g.<br />

Search eng<strong>in</strong>e market<strong>in</strong>g is also alternately referred to as paid search or pay<br />

per click (PPC).

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