CMC_BuildingDirectory_Oct18

THE FOUNDATION
SUITE B403
212-575-2373
info@thefndtn.com
www.thefndtn.com
The Foundation is comprised of a team of innovative brand
architects that build and develop operative business
strategies for both emerging and established brands
within the fashion lifestyle industry. Industry veterans
Antwain Freeman, Dre Hayes, Ari Langsdorf and Daniel
Yadgard established The Foundation in 2007. Having
grown up in the industry, the founders’ knowledge and
understanding of the business speaks authoritatively to
the way they build brands monetarily while simultaneously
enhancing their reputation. The founders aggregate their
expertise to develop many successful brands.
WHAT WERE SOME OF YOUR MAJOR
INSPIRATIONS WHEN LAUNCHING THE
FOUNDATION?
Honestly, we were inspired by the entrepreneurial spirit
of the streetwear movement and the desire and need
to work with brands and people we respected. We all
started in the garmento era of fashion. We were just at
the tail end of it. We were always the youngest guys in the
room during those days, and we benefitted greatly from
the professional sales background we learned from those
industry veterans. We wanted to take that old school
professionalism and build a new platform that spoke to the
culture.
WHAT’S ONE INTERESTING FACT ABOUT THE
FOUNDATION THAT YOU’D LIKE READERS TO
KNOW?
The Foundation was never just a showroom. We were
there day one and sometimes pre-day one for many of the
companies we have been involved in over the last 12 years,
both large and small. In most situations we not only did the
sales, but were also integral in the overall business, brand
strategy, merchandising, finance, business infrastructure,
etc. We are called Brand Architects for a reason, and we
have always prided ourselves on the ability to launch and
build brands through business strategy, distribution and
overall business management.
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