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GCSE Courses Guide 2019-21

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to see the real-world applications of business theory.<br />

Assessment<br />

Paper 1: Business Activity, Marketing and People (50% of <strong>GCSE</strong>)<br />

Business ownership - The purpose of business activity and enterprise<br />

• The role of business enterprise and entrepreneurship<br />

• Business planning<br />

• Business ownership<br />

• Business aims and objectives<br />

• Stakeholders in business<br />

• Business growth<br />

Marketing - How firms research their markets, set prices, devise advertising campaigns, design new<br />

products and decide where to sell<br />

• The role of marketing<br />

• Market research<br />

• Market segmentation<br />

• The marketing mix<br />

Human Resource Management - Suitable ways in which businesses might recruit, motivate and retain their<br />

staff<br />

• The role of human resources<br />

• Organisational structures and different ways of working<br />

• Communication in business<br />

• Recruitment and selection<br />

• Motivation and retention<br />

• Training and development<br />

• Employment law<br />

Paper 2: Operations, Finance and Influences on Business (50% of <strong>GCSE</strong>)<br />

Operations - Business operations, their role within the production of goods and the provision of services<br />

and the role technology can play in this process<br />

• Production processes<br />

• Quality of goods and services<br />

• The sales process and customer service<br />

• Consumer law<br />

• Business location<br />

• Working with suppliers<br />

Finance - The importance of finance to a business<br />

• The role of the Finance function<br />

• Sources of finance<br />

• Revenue, costs, profit and loss<br />

• Break-even<br />

• Cash and cash flow<br />

Influences on business - The importance of external influences on business<br />

• Ethical and environmental considerations<br />

10

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