GCSE Courses Guide 2019-21
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to see the real-world applications of business theory.<br />
Assessment<br />
Paper 1: Business Activity, Marketing and People (50% of <strong>GCSE</strong>)<br />
Business ownership - The purpose of business activity and enterprise<br />
• The role of business enterprise and entrepreneurship<br />
• Business planning<br />
• Business ownership<br />
• Business aims and objectives<br />
• Stakeholders in business<br />
• Business growth<br />
Marketing - How firms research their markets, set prices, devise advertising campaigns, design new<br />
products and decide where to sell<br />
• The role of marketing<br />
• Market research<br />
• Market segmentation<br />
• The marketing mix<br />
Human Resource Management - Suitable ways in which businesses might recruit, motivate and retain their<br />
staff<br />
• The role of human resources<br />
• Organisational structures and different ways of working<br />
• Communication in business<br />
• Recruitment and selection<br />
• Motivation and retention<br />
• Training and development<br />
• Employment law<br />
Paper 2: Operations, Finance and Influences on Business (50% of <strong>GCSE</strong>)<br />
Operations - Business operations, their role within the production of goods and the provision of services<br />
and the role technology can play in this process<br />
• Production processes<br />
• Quality of goods and services<br />
• The sales process and customer service<br />
• Consumer law<br />
• Business location<br />
• Working with suppliers<br />
Finance - The importance of finance to a business<br />
• The role of the Finance function<br />
• Sources of finance<br />
• Revenue, costs, profit and loss<br />
• Break-even<br />
• Cash and cash flow<br />
Influences on business - The importance of external influences on business<br />
• Ethical and environmental considerations<br />
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