Importance of Call to Action Button & It’s Position in Website Design

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Today any digital product available in the market consists of small elements which are expected to function in a certain way. 

To make a system so smart and self-explanatory, you need to pay attention to details. One of the most important parts of 

any website design or app especially in the e-Commerce sector is the Call-to-Action button. Simply placing a CTA anywhere 

on the web page will not address your requirement. Hence it is a must to determine its importance and place it at a perfect 

position. Each and every element or let’s say the button is a vital part of any user interface and that defines the quality of 

the UX / UI design as well as conversion rates on websites. UI buttons on any website are different based on the features 

and usability. We are here to discuss the various types of call-to-action buttons their importance, their functionality, its role in 

the navigation and ultimately the business goals. Let’s understand why a professional website design company emphasizes 

CTA placements and why it is important to attract leads. 


I m p o r t a n c e of a C a l l to A c t i o n ( C T A ) B u t t o n ? 

A call-to-action button is an important element of any user interface is it web or mobile. Its main aim is to encourage people to take certain actions that take them to 

a particular page or screen e.g. contact us page, newsletter subscription, sign-up or to make an impact on some kind of online booking. Website Development 

Companies that offer responsive website design services purposely make the CTA buttons noticeable so that people couldn’t resist but click the tab and take the 

required steps. Hence, you will notice most of the call-to-action buttons are bold and has microcopy with a specific call-to-action text like Book Now, Make Payment 

or Contact Today which induces users to act accordingly. 

H o w is a C T A B u t t o n B e n e f i c i a l to y o u r W e b s i t e ? 

The ultimate business expectation from the call-to-action buttons is lead generation and rise in the online purchase. An appealing and attractive CTA button entices 

the prospect and makes them immediately click and jump to the next stage like filling up the contact us form or order a product on the internet. It is a great way to 

lead the sales to funnel from one stage to another and assisting the users to learn more about the product or service. At times content written by professionals also 

doesn’t guarantee the amount of user-engagement a tiny call-to-action (CTA) button does. If a CTA button is not placed prominently people will simply visit your 

website and leave. People still have a wrong notion of how an ideal CTA button should be. They feel a large, bright colored button will suffice the requirement. 

However, there is much more to the CTA button ensuring the effectiveness of a Call to Action. 


W h a t m a ke s a C TA B u t t o n P owe r f u l a n d C o m m a n d i n g ? 

1. T h e S i z e A proficient website design agency has an eye for detailing and hence size is one of the important components for them. It is 

one of the common tools which separate the UI elements based on the importance. As CTA is the priority its ultimate goal is to draw the 

attention of the users and hence designers make them stand out from other buttons, which can be done through size. Large buttons can be 

noticed easily. While making the CTA button visible the designers cannot compromise on the aesthetics of the design and hence all the other 

elements also need to be considered to balance the hierarchy. As per Apple recommendations, CTA in a mobile UI should be 44×44 

whereas Microsoft suggests it should be of 34×26 pixels. 

2. C o l o r a n d S h a p To make the CTA button noticeable it is important to choose the right color and shape. Psychologically human mood 

and behavior highly relate the visual surroundings. Knowingly or unknowingly human minds react to colors hence choosing the right color and 

right shape will work wonders. Just keep in mind the background color. Your buttons background color should be contrasting so that your 

CTA stands out from other UI elements. 


1. T h e P o s i t i o n The position of the CTA button is the most crucial factor of any website. If the button is placed in an area where users can’t locate 

them then all the other facts such as size, color and share might not work. Hence positioning and locating it is the key. According to expert custom website 

design services companies, when a user lands to a web page the foremost thing they do is scan the page which gives them a clear idea of whether or 

not they will be interested in browsing further. Taking this act into account designers should prominently place the buttons where the users are ought to 

go. The scanning pattern for website pages is usually among “F” and “Z” patterns. 

2. M i c r o c o p y Microcopy plays a very important role in defining the action of that particular button on the page. It prompts the customers of the next 

step they can take on that particular page. Microcopy usually comprises buttons and menu copy, error messages, terms and conditions and other 

instructions. An ideal and efficient CTA Microcopy is usually short and powerful which quickly grabs the user’s attention. 

Key Ta ke a w a y s 

Call-to-action buttons are the most powerful elements on a website which are meant to drive leads and sales on any business website. This definitely 

encourages good online conversion rate and more sales. If you have outsourced your project to a website design & development company in India, you 

can rest assured of this crucial part of your website design process. The experienced designers pay deep attention to detailing and hence make sure the 

Call-to-Action button on your site and each product page are prominently placed to catch user attention quickly. 


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Importance of Call to Action Button & It’s Position in Website Design

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