A2P-SMS-Market

A2P SMS Market Size & Share to See Modest Growth
Through 2026
Application to person (A2P) SMS Market research provides industry
analysis by type, manufacturer, application along with key factors
influencing the growth of the market which include growth drivers,
restraints, opportunities and challenges, strategically profile key
players and comprehensively analyse their market share and core
competencies.
Application to person (A2P) SMS is the terminology used for application to subscriber or
subscriber to application short messaging service. The service finds essential applications in
different forms of notifications, alerts, promotional messages, polling contests, news, flight alerts,
banking updates, and many more. Due to its wide ranged applications it finds applications in
almost every industry segments such as financial services, banking, tourism, retail, healthcare,
and entertainment.
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Mobile subscriber consumer base of over 5 billion across globe will provide
substantial growth potential to A2P SMS market
According to GSM Association (GSMA), the global telecom operators have over 5 billion mobile
subscribers, encompassing over two third of the global population. SMS is the most conventional
and cost-effective means for communication that can be conveniently utilized as a form of media
and promotional purposes. Moreover, increasing reliance of consumer on smartphones for
various activities that include social networking, shopping and usage of mobile wallets on daily

asis is expected to provide high impetus to the overall A2P SMS market over the forecast
period.
Banking, Financial services and Insurance (BFSI) dominated the end use industry
segments owing to various identification, alerts and phone banking related
applications
Typical applications of these services in BFSI segment include authentication of users of online
services, banking notifications, critical transaction alerts (due payment, balance statements,
minimum balance requirements, etc.), SMS banking and promotional campaigns for new BFSI
policies. These applications are projected to increase at considerable rates and positively
influence growth of the BFSI segment in the A2P SMS market through the forecast period.
Moreover, proliferating e-commerce retail industry is expected to provide strong growth
prospects. Retail specific applications include location based promotional campaigns, contests,
coupons, product discount & sale announcements and enhanced consumer service. Owing to
these applications, customer relationship management accounted for the largest A2P SMS
market share among application segments.
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Character limitation and limited audience engagement will continue to act as
potential growth barrier to the industry growth
Advertising space of the service users is limited to 160 characters and the target audience
cannot be efficiently attracted with the use of additional audio or animation content. Moreover,
advertisers find it difficult to engage consumer for text services and end up getting spammed.
Owing to proliferation of many other messenger apps, such as WhatsApp, Facebook Messenger,
QQ Mobile, among others, consumer tendency to rely on text messages has considerably
decreased. These factors are projected to limit the end user inclination towards these services,
which in turn would hinder the overall A2P SMS market growth.
Asia Pacific to be the key growth engine of the A2P SMS market
According to United Nations Economic and Social Commission for Asia and Pacific (UN ESCAP),
Asia Pacific is home to largest consumer base across the globe, accounting for over 60% of the
global population. Emerging economies such as China, India, Indonesia, and Saudi Arabia are
expected to provide significant growth prospects over the forecast period, owing to the large
mobile subscription base in these regions. Moreover, proliferation of smart banking and e-
commerce in the regions will provide significant demand surge for A2P SMS market.

Major industry participants include FortyTwo Telecom AB, AMD Telecom S.A., Syniverse
Technologies, LLC, Silverstreet BV, Ogangi Corporation, mBlox, Inc., Symsoft AB, Tanla Solutions
Ltd., OpenMarket Inc., Optimizer International Group, Inc., and Angkor Data Communications
Group Co. Ltd. Industry. Industry competitors are projected to invest in best firewalls, appointing
best aggregators, and expansion of their regional expanse to strengthen their industry foothold.
For instance, in May 2017, CLX announced the acquisition of Dialogue Group, for over US$ 40
million, to strengthen its positioning in Asia Pacific region.
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