sas company profile

THE FIRST PRODUCT
PRODUCED BY SAS IN JULY 1987

THE
CHAIRMAN
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.01
OUR VISION IS INFUSED IN THE FOLLOWING VALUES
1. We strive to produce well-designed products, manufactured according to highest quality
standards with affordable price tags, along our mission of:
"Bridging the gap between quality and price"
2. We consider the safety of our customers' a priority.
3. We cherish our customers' loyalty, which has been reflected in business relationships lasting
decades. Our main customers today include second generation professionals who are the
children of our clients.
INNOVATION AND DEVELOPMENT
Our passion for innovation is expressed in the rapidly increasing range of new and advanced products.
M.H. ABBAS
Chairman & Founder / Partner
Every time you use a SAS product,
you feel the quality inside.
We have spared no expense into developing the highest quality products and
meticulously made them affordable for the mass.

OUR
VISION
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.02
A POLICY OF IMPECCABLE SALES AND FIRST CLASS AFTER-SALES SERVICE
Our sale and after-sale service is the envy of our competitors. We take pride in our customers’
satisfaction and we list it as our priority.
To keep our promises, we have built a state-of-the-art warehousing facility with over 40,000 cubic
meters. A network of well over 4000 satisfied retailers help us reach out to all our customers no matter
where they are in Egypt and the region.
OUR NON-CONDITIONAL LIFETIME GUARANTEE
Because we always follow the high quality road in every thing we do, we can afford to grant our
customers a lifetime guarantee with no questions asked.
Normally other companies’ guarantees cover the manufacturing defects and do not apply wherever
there is misuse or mishaps; whilst, and for the first time, our lifetime guarantee proudly covers the
following:
1. Misuse or miss-wiring by the customer or the installer
2. Incapability to supply clients with any order of the same item at any given time.
3. Failing to produce a custom ordered color specified by our customer with no
minimum quantity required.
Mustafa Abdel Rahman
Managing Partner / Partner
We are committed to offer our customers the best quality product at the best possible
price, along with first class after-sale service covered by a lifetime guarantee with no
questions asked.

THE
SAS WAY
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.03
Design
Concept
Raw
Materials
Production Packaging Display
& Advertising
Sales
& After Sales
Service
01
03 04
06
02
05

OUR
PRESENCE
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.04
Market share in Egypt: With our wellimplemented
policy of “presence &
prevalence“, we became Egypt’s number
one and the market leader, with the highest
share in the markets of cover switches, wiring
devices and smart products.
EGYPT
Egypt is divided into 4 main sectors, each sector has its own sales director with a team of four to
twelve personnel depending on how big and far the sector is. The number of sales professionals
exceeds a hundred and twenty. This has helped us to cover 100% of the Egyptian territories with
over 2500 retailers who keep updated stocks for immediate delivery.
We can supply within 24 hours any balanced order within major Egyptian cities.
For special orders or big projects, delivery time is only three to six weeks.
MARKET SHARE AND PRESENCE OUTSIDE EGYPT
We export to major Middle Eastern markets where we have our own affiliates in: KSA, LYBIA,
LEBANON, SYRIA, UAE, QATAR and JORDAN.
Our products reach countries through appointed agents or sole distributors in:
South America, Africa and South East Asia.

OUR
VALUE
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.05
PRODUCT TESTING CERTIFICATES
All our products are fully tested and conform to
all corresponding quality certificates.
See our web site for full details of the quality
certificates of each line of products.
CE / BS / UL

OUR
QUALITY
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.06
The SAS range stands alone, above all others
as the ultimate and supreme luxury switch
collection in Egypt.
It stands enhanced, further extending its
leadership with the finest materials and
increases its capability, performance and
economy yet again.
The most advanced, most extended, most
complete luxury range in our market.
MATERIAL
PLASTIC
High grad pc material (along with PA) is the best material for producing electrical switches according
to the highest standard set by most European countries. Its frame and parts designed for reliable
performance, flame resistant and shock proof for long service life.
The molding operation enhances the long operational life of these switches to guarantee
harmonious movements for over 40.000 operations (tested and approved).
THE METAL PARTS
Very quiet “on” and “off” sound for discreet operation. They are made of specially produced copper
material suitable for electrical conductivity and high-tension resistance.
When needed, they are fully silver-plated where contact points are made of pure silver to ensure
adherence and maximum electric conductivity without overheating for a 16 AX.
There is especially designed steel spring to hold tight the socket male inside the socket female for a
good hold and very long life that exceeds high requirements. All the wiring screws and nuts are made
of excellent materials that help ease wiring procedures.

OUR
LINE OF PRODUCTS
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.07
With 30 years of experience in manufacturing switches & sockets, we have strongly held the number
one position in innovation and production with six Italian standard models and three British standard
models and almost a hundred different shapes of cover switches with endless colours.
MCB (Miniature Circuit Breakers) is the latest addition to our range of products with 4,5 - 6 -10k
capacities and expanding.
We have also introduced our Dbox product with sizes 8,12,16,24 and 36 in metal or plastic boxes and
with or without master switch. This product comes packed with design and options, which make it
stand out in the market above any competition.
Our multi-socket range of products includes Italian, German and British socket types with two gangs
three gang and up to the more sophisticated six gang, which includes usb chargers.
Newly developed range of smart products such as built-in wall Bluetooth speakers, WI-FI repeaters,
emergency lights, infra red sensors, air condition switches, mobile power banks and phone accessories,
will surely respond to the current and future needs of modern consumers.

SMART
PRODUCTS
ITALIAN STANDARD
SWITCHES
& SOCKETS
Flat
Multi
Socket
BRITISH STANDARD
USB
Charger
Curve
DBox
Delux
MCB
Eco
Power
Bank
Seven
WIFI
Repeater
UNO
Bluetooth
Speaker
Modern
Phone
Pocket
Classico

PRODUCT
TESTING
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.08
A list of general and private projects for each country that approved and installed our products can be
obtained separately upon request.
1. Egyptian Organization for Standardization & Quality (EOS).
2. General Organizations for Exports & Imports Control (GOEIC).
3. Guangzhou Vkan Certification & Testing Co. ltd (CVC).
4. Intertek Testing Services Hong Kong ltd.
5. Guangzhou Testing & Inspection Institute for Household Electrical Appliances (GTIHEA).

MANUFACTURING
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.09
MANUFACTURING POLICY
With such a wide variety of products of
different material, colors, standards and
models, we have come up with a production
scheme that can allow us to respond quickly
and efficiently to the needs of our customers
and the rapid changes in market demands;
However, we know the simple truth that no one
alone can master all the details of the different
manufacturing processes and techniques.
That is why manufacturing is distributed over
several countries and several factories within
the same country. We always commission the
best to produce the best, so that we can, in
turn, deliver the best to our clients.
Egypt, Taiwan, Korea, Italy, and china are
among many countries, from where we get our
raw materials, components, machines and final
products. We have a dedicated team and an
office in China whose sole job is to supervise
and closely follow up production to insure only
the highest quality standards are followed by
the suppliers.

DESIGN
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.10
THE DESIGN
Our designs are modern and refined stressing
reliability, quality and trend. All what our
customers need for modern home or office use,
four different switch colors are introduced:
Classic ivory color: suites all types of wall
colors and finishes.
Classic grey color: complements high standard
interior furnishing.
Dream red-black: comes with red insert for
ultra modern design.
Modern: snow-white plain surface that
reflects simplicity for minimalistic design.
Light Gray: the latest entry in our collection of
harmonious colors.
SAS collection is all about a wide range of
models and colors of cover plates, modern and
classic, plastic and metal to match all interior
designs. Wiring and installation is simplified
so that our switches can be inserted in the
frame both from the front and rear sides.

INNOVATION
The Chairman
Our Vision
The SAS Way
Our Presence
Our Value
Our Quality
Our Line of Products
Product Testing
Manufacturing
Design
Innovation
The Team
General Information
.11
Although “plastic is fantastic”
and we sell well over 60% of our production
in plastic, we still use a wide range of
natural materials.
GLASS CRYSTAL
Transparent or translucent; A finish that makes
this line suitable for ultramodern interior
design.
STAINLESS STEEL
High quality cover, which blends with any type
of modern decoration.
REAL STONE
Granite and Marble of different colors and
thicknesses symbolizing the strength of a
building structure such as banks & financial
entities.
NATURAL WOOD
Solid laser cut rich and warm with personality
(Knot-Free): Mahogany, Teak, Naples, Pear or
cherry.

We produce oversized plates
to cover imperfections in walls.
All our covers are treated with long lasting,
anti-age and ultra-violent coating.
CERAMIC
With glazed surface, every piece is uniquely
hand painted.
LEATHER
Napa soft, the finest quality of leather, is used
on the switch plate.

Hotline: 19602
www.algawda.com