Yes Philippines NewsMagazine UK Edition - Issue 1

30
ISSUE 1
Kr i s Aq u i n o
Why She St ill Rem ains t he
Qu een o f A l l M ed i a
by Sarah Mae Tejares
LOVE her or hat e her, you can't deny it is difficult for you t o pret end you don't
care about her life and issues. But st ill, you find yourself com m ent ing on her
t hreads. In t he end, she w ins because it 's eit her you agree w it h her, or get pissed
w it h her answ ers t o your insult s. That 's Kris Aquino.
In t his age of t he Int ernet , w here num bers of likes and shares m at t er t o
advert isers, it is very challenging t o professional m arket ers t o gain at t ent ion
as t heir com pet it ors invest sizable budget s for Facebook ads. But if you have Kris
Aquino, you m ay not need a Facebook boost .
No doubt t hat Kris is st ill t he queen of endorsem ent s and m edia aft er she shares her
dram a on social m edia. Wit h t hat , t here are a few t akeaw ays t hat every digit al
m arket ing professional should learn:
She shares her life experiences
Once dubbed as a Queen of Talk, her life is an open book. Apparent ly, she's living
in a long-running realit y show , w here her every m ove is a big deal t o t he public.
Working in m edia for m any years, she has est ablished a gift of rapport w it h t he
public. Apart from t hat , she know s all sort s of "chikas" from show biz and
polit ics. Since m ost Filipinos are fam iliar and even updat ed of her personal life,
t hey eit her disdain her or em pat hise w it h her.
She's t act less
Kris is know n for being t act less, and she quickly says w hat 's on her m ind. Not
everyone is a fan of her at t it ude, especially her det ract ors. How ever, you
can't deny t hat her som et im es t hought less ut t erance is one her endearing
t rait s.
She responds t o t rolls for a purpose
It 's easy t o m ake m ult iple account s on social m edia. Current ly, t he m edia
and t he public are facing a challenge of delineat ing fake new s t o t he real
ones because of t he t rolls. Apart from spreading fake new s, t hey exist t o
insult you if you don't agree w it h t heir view s. Usually, people choose not
t o fight w it h t he t rolls. But Kris fight s t he t rolls for a purpose. She is ready
t o fight t hem t o prot ect her fam ily especially her sons, and w on't t olerat e
bullying.
She has t im e t o prom ot e t he brands am idst her feud
w it h her frenem ies
Just recent ly, t he queen of all m edia t hrew shade at ex-husband Jam es
Yap and form er co-host Korina Sanchez in her m uch publicised rant s. But
despit e w ashing her dirt y laundry in public in her Inst agram post s, she
w ould unabashedly assert her being an endorsem ent queen by insert ing
her brands in her post s.
She w ould not regret her act ions
She is know n for adm it t ing her m ist akes. But aft er adm it t ing som e
m ist akes, she adds t hat she never regret t ed her act ions.
She prom ot es love aft er rant ing.
Am idst cont roversies, she never forget s t o t hank God and prom ot e love.
She t hanks God for t he blessings she receives every day. So it is not easy
t o hat e Kris for so long.
Inst agram phot o of Kris Aquino